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Toy brand Lego bets big on India, eyes 50 stores by 2030
Globally recognised for its colourful building blocks, Lego competes in India with American toy giants Mattel and Hasbro, along with homegrown player Funskool
Franchise News: LEGO Expands to Four Stores Nationwide with Second Bengaluru Launch
Ample Group and the LEGO Group launch Bengaluru’s newest LEGO Certified Store at Phoenix Mall of Asia, featuring India’s largest Pick-a-Brick Wall and festive Brickmas offers.
LEGO India X Formula 1 Introduces High Speed Play Events Across India
The event will debut in Pune at Phoenix Marketcity from August 8 to 17, followed by Bengaluru at Orion Mall from September 5 to 14.
LEGO Brand Days Arrive in India with Magical, Action-Packed Sets
The 2025 LEGO Brand Days collection caters to a wide range of interests, offering something for every enthusiast.
LEGO Ties Up with Adidas for New VIDIYO Apparel
The latest collection has taken the distinctive visual signature of the VIDIYO brand and created jackets, sweatshirts, T-shirts, pants, shorts, tracksuits, hats, socks and sneakers.
Chronicle Books Unveils New Lego Products Line
The 2021 releases include a LEGO wall calendar, an activity book for adults, a guided notebook for Master Builders-in-training, and new books.
Adidas partners with Lego to launch a new pair of trainers
With this partnership, Adidas is reimagining its classic ZX 8000 silhouette.
LEGO unveils new addition to its Star Wars range
Through new LEGO collectible sets, fans will now be able to build the helmets of Boba Fett, a stormtrooper and a TIE Fighter Pilot.
Chronicle Books to soon release new licensed LEGO products
These products are the first in a new line for adults, which include books, games, journals, stationery and desk d?cor.
Lego to expand in India and China
Toy maker Lego announced a 12% drop in its net profit, owing it to significant investments in China and India to grow its business. However, it did not affect their revenue, which rose by 4% in the fi...