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Rosso Brunello Launches New Spring/Summer Collection for Trendsetters
Inspired by the intimate relationship women share with their shoes, Rosso Brunello has woven a playful narrative into the collection, bringing each pair to life with personality and flair.
Centerfruit Unveils First-Ever Voice GenAI Campaign for Rural India
As part of the brand’s ongoing Kaisi Jeebh Laplapayee campaign, Centerfruit used hyper-local Voice AI to reach consumers directly on their feature phones.
Welspun Names Vidya Balan as New Face of Its Home Textile Brand
As part of this association, Vidya Balan will feature in an upcoming 360-degree marketing campaign for the brand.
La Pink Unveils Strawberry Lip Balm with Parineeti Chopra as Brand Ambassador
The launch also reinforces the brand’s goal of setting a new standard in an industry often filled with synthetic claims.
Britannia Unveils Special Pride Pack Promoting Inclusion with Parle Monaco
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
All You Can and Atom Eats Launch Ghee Podi Popcorn in Bold Celebration of Collaboration and Culture
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
ASICS Signs Official Supplier Agreement with Asian Paralympic Committee Ahead of 2026 Asian Para Games
The MoU signing ceremony took place on June 25, 2025, marking a significant milestone in ASICS’ continued commitment to supporting Para sports and fostering a more inclusive sports ecosystem.
Floatz by Bata Launches New Monsoon Campaign Featuring Prajakta Koli
The campaign showcases the newest Floatz Clogs, designed as the ultimate monsoon footwear. Lightweight, waterproof, and anti-skid, the clogs feature innovative technology such as FloFoam cushioning, Dual Density soles, and built-in arch support.
Adidas and Juventus Unveil Bold 2025/26 Home Kit Inspired by Italian Fashion and Club Heritage
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
PadelPark India Partners Exclusively with Bullpadel to Launch World’s Leading Padel Brand in India
PadelPark India’s exclusive partnership with Bullpadel is a significant move in its mission to create a holistic padel ecosystem across India. By combining world-class infrastructure with premium equipment, PadelPark India is set to accelerate the sport’s