The collaboration with JRL Professional marks a significant milestone for India’s grooming industry, as the brand introduces cutting-edge, high-performance tools.
At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.
The series is created by Mumbai Indians in collaboration with Burman Sports, which holds exclusive commercial and production rights, and Green Gold Animation.
The new range brings together rich materials, meticulous detailing, and modern comfort in a seamless, harmonious aesthetic.
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
“Expert Clean, now Express” serves as the central theme for the campaign, rolled out across television and digital platforms.
Through this partnership, SIS will receive Nike footwear, apparel, and sports expertise to drive initiatives across multiple cities, starting with a multi-city football tournament.
The event will debut in Pune at Phoenix Marketcity from August 8 to 17, followed by Bengaluru at Orion Mall from September 5 to 14.
Powered by NVIDIA’s cutting-edge Blackwell architecture, the new lineup combines groundbreaking hardware innovation with enterprise-grade dependability.
At the core of the new lineup are three innovative pillow designs, each curated to suit different sleep needs.
Titled “Maybe”, the new release is a genre-blending collaboration featuring singer Armaan Malik and rapper Ikka.
The collection features a range of products adorned with iconic London Underground motifs, including the world-renowned Underground roundel, moquette seat patterns, and the classic warning: ‘Mind the Gap’.
The range is silicone-free and dermatologically tested, offering both cleansing and treatment products that not only improve the look and feel of hair instantly but also contribute to long-term hair health.
This project brings together traditional Kashmiri pashmina craftsmanship and contemporary footwear design, blending heritage with modern sensibilities.
Part of Indri’s broader strategy to expand in global travel retail, the City Series aims to celebrate iconic cities through exclusive Single Cask releases.
The product is the latest addition under its Khul Fans range, aimed at delivering targeted, efficient airflow in compact personal spaces where conventional fans often fail.
Joining the lineup is the Disney Junior Mickey Mouse JUMBO Train Magnetic Tile Set, complete with 112 vibrant pieces.
The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
The full kit is completed with matching red shorts and red socks, each embellished with the LFC and adidas insignia.
The earbuds are also equipped with Adaptive Sound Control, a smart feature that automatically adjusts ambient sound settings based on the user's location and activity.
Celebrating its 10th anniversary, the reintroduced model stays true to its heritage while incorporating modern updates.
Running alongside the exhibition is the highly awaited Solitaire Festival of India (TSFI) 2025, India’s largest solitaire-focused festival.
As Raksha Bandhan signals the beginning of the festive season, DORIYAAN arrives at just the right moment.
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
Created with Mumbai’s intense monsoon season and daily commutes in mind, the pants aim to offer practical, everyday comfort and protection.
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
The Apollo 20 is also designed with portability in mind, featuring a lightweight, splash-proof exterior suitable for both indoor and outdoor use.
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
The collection introduces a range of standout pieces that reflect both brands’ identities.
Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
The collection is now available in stores and online, giving fans access to exclusive designs that merge nostalgia with contemporary fashion.
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
A bold new chapter in the Raga story, Raga Cocktails presents five stunning timepieces crafted to make a statement.
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
The three new flavours represent distinct moods and moments for today’s discerning consumers.
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
The second drop, set to release on July 27, will introduce two new backpack styles.
Adding to the excitement, Loungefly has also introduced a "Clueless" 30th Anniversary Mystery Box Pin.
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
The brand’s debut collection features three distinct fragrances—National Crush, Irreplaceable, and Controversial—each reflecting a specific chapter or theme from Mandanna’s personal and professional journey.
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
The special editions officially went on sale across India on 15th July 2025 and are now available at dealerships nationwide.
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
The acquisition is set to bolster Reliance Retail’s already expansive product portfolio by reintroducing and modernizing Kelvinator’s range of home appliances.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The two new launches are a tribute to the brand’s early commitment to performance footwear and its ability to continuously evolve style with purpose.
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
In this new campaign, Kalki Koechlin appears with a bare face, donning a boxing robe paired with Tyaani earrings and layered polki and diamond necklaces.
Compatible with a range of devices, Lumen works across iOS, Android, Mac, and Windows systems, including MacBooks, laptops, tablets, and smartphones.
Founded by fitness coach Sohrab Khushrushahi, former IPL cricketer Sahil Kukreja, and brand strategist Daneesh Davar, The Func. Lab plans to reach revenue of Rs. 12–15 crore in its first year.
The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
Drawing inspiration from the hugely popular Korean survival drama that continues to make waves worldwide, Clovia’s latest sleepwear line features three unique nightwear styles.
By partnering with Bobby Deol, the brand is looking to infuse fresh energy while staying true to its rich heritage of excellence.
It’s the first flavour of its kind — a sweet-and-spicy delight, now reimagined as light, crunchy, Tangy balls that bring comfort and surprise in every bite.
Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.
The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.
In the financial year 2023–24, India exported more than 135,877 tonnes of frozen French fries valued at Rs. 1,478.73 crore, with HyFun Foods contributing the majority share of this volume.
Available in over 40 rich colours, The Souled Store Supima T-shirts can be purchased through the brand’s app, website, and retail stores nationwide.
Building on the popularity of its predecessor, the Velocity NITRO 4 brings significant enhancements, including a full-length NITROFOAM midsole that provides lightweight cushioning and maximum energy return.
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
the brand is ramping up inventory buffers, expanding regional warehousing, and forging new retail partnerships to ensure a seamless supply chain.
The new product also sports vibrant packaging designed to stand out on retail shelves, with Cruncha Muncha taking centre stage to instantly catch kids’ eyes.
Opptra has collaborated closely with Tower — part of UK-based RKW LTD — to ensure that the product line meets the needs of Indian households while maintaining Tower’s globally recognised quality standards.
Each product within the Yuwa Series has been thoughtfully crafted to resonate with the diverse needs and personalities of young consumers.
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.
Leading the launch is India’s first-ever shoppable fashion music video, featuring Badshah’s highly anticipated track “Jordan”, created in collaboration with music label 0075 Pentertainment.
With Rajkummar Rao as the face of this new chapter, MR.DIY is all set to deepen its connection with Indian families and reinforce its promise of “Always Low Prices”—and an experience full of delightful surprises.
Founded by Valerie Messika in 2005, the brand has become globally known for its bold reinterpretation of diamond jewelry, blending elegance, strength, and contemporary design.
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.
The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.
As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.
The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.
The Bamboo Charcoal launch is backed by Springwel’s fully integrated manufacturing and R&D capabilities, ensuring complete control over quality and material innovation.
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
As the official styling partner, ICONIC will sponsor the ceremonial blazers for the Indian Mixed Disability Cricket Team, symbolising elegance, pride, and a deep sense of purpose.
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.
The addition of EBANO complements an existing roster of globally acclaimed names, including Seletti from Italy, Lotus Arts de Vivre from Thailand, and Driade from Italy.
The rebranding aligns with its ongoing focus on building strong OEM networks and adding operational value across the supply chain.
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
The new timepiece features a coin-inspired dial, which serves as a tribute to both rarity and design tradition.
The collection’s aesthetic is defined by quiet structure — soft fluted bases, ribbed detailing, and smooth round or rectangular tops — shaped to maintain clarity in form.
Inspired by the intimate relationship women share with their shoes, Rosso Brunello has woven a playful narrative into the collection, bringing each pair to life with personality and flair.
As part of the brand’s ongoing Kaisi Jeebh Laplapayee campaign, Centerfruit used hyper-local Voice AI to reach consumers directly on their feature phones.
As part of this association, Vidya Balan will feature in an upcoming 360-degree marketing campaign for the brand.
The launch also reinforces the brand’s goal of setting a new standard in an industry often filled with synthetic claims.
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
The MoU signing ceremony took place on June 25, 2025, marking a significant milestone in ASICS’ continued commitment to supporting Para sports and fostering a more inclusive sports ecosystem.
The campaign showcases the newest Floatz Clogs, designed as the ultimate monsoon footwear. Lightweight, waterproof, and anti-skid, the clogs feature innovative technology such as FloFoam cushioning, Dual Density soles, and built-in arch support.
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
PadelPark India’s exclusive partnership with Bullpadel is a significant move in its mission to create a holistic padel ecosystem across India. By combining world-class infrastructure with premium equipment, PadelPark India is set to accelerate the sport’s
The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets.
The GMR Rugby Premier League, a franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Andheri Sports Complex in Mumbai.
The Réal Cheers line features four vibrant and flavour-packed variants — Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale.
The collection debuts alongside the brand’s newly launched campaign, ‘Ease Please’, featuring actor and brand ambassador Vir Das.
Inspired by the laid-back charm of the season, the new range embraces minimalism, comfort, and everyday elegance, making it the perfect companion for warm-weather style.
Fronting the campaign is celebrated actor and style icon Sobhita Dhulipala, whose distinctive fashion sensibility and empowering presence perfectly align with the spirit of the collection.
The launch is also supported by a new advertisement film featuring brand ambassador Virat Kohli, which playfully brings the product’s promise to life.
The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
Adding star power to this launch, actress and wellness enthusiast Kriti Sanon has been introduced as the face of Tetley’s wellness green tea portfolio.
The campaign highlights nature’s key forces—sun, earth, water, and mountains—translating their essence into fashion-forward apparel that is as durable and stylish as it is meaningful.
A key highlight is the Sculpted Knot Ring, part of DiAi’s signature Knot series.
In a fitting culmination, Anupreet from Delhi was crowned the MPL winner, lauded for her artistic brilliance, originality, and captivating presence.
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.
Available in three contemporary understructure designs—Pod, Rod, and 4-Leg Tables—the collection is crafted to foster interaction and creativity among employees.
The collaboration is a heartfelt tribute to Kerala’s deep-rooted culinary traditions and emotional connection with food.
Designed for flexibility, the Philips Hair Dryer 8000 features an intuitive LED screen with four pre-set styling modes and 21 manual settings, giving users complete control over their hair routine.
The two new Eau de Parfums are designed for today’s discerning woman—someone who embraces elegance, values quality, and seeks individuality in her lifestyle choices.
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
The joint initiative will see the rollout of exclusive merchandise collections featuring blockbuster franchises such as PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers, among others.
The Traces of Time collection introduces minimalist silhouettes enhanced with meaningful details, paying homage to one of the world’s earliest urban cultures.
Positioned as a breakthrough in Nutrabay’s expanding protein lineup, BioAbsorb reflects the brand’s commitment to science-driven innovation and customer-centric solutions.
The GEL-KAYANO 32 is equipped with the 4D GUIDANCE SYSTEM, a dynamic innovation developed through extensive research and testing.
This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.
To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.
The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
The new lineup includes styles designed for everything from boardroom meetings to weekend brunches.
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
Both perfumes under the Assure Premium banner offer a layered olfactory experience, where top, middle, and base notes are thoughtfully blended to unfold gradually.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
Its clean, smooth profile and carefully developed flavour range are aimed at those who enjoy exploring their palate with confidence and flair.
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
As part of this collaboration, Khan will be the face of a comprehensive 360-degree marketing campaign spanning digital platforms, print media, in-store branding, and out-of-home (OOH) advertising.
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
Blending fashion with tradition, the collaboration spotlighted bandhani — a centuries-old Indian tie-dye technique — as the central design language.
This marks the brand’s second location in India, further expanding its footprint in the country under the leadership of the Malpani Group, its master franchisee.
Ghosal will work closely with Agilitas’ core leadership to define product strategies, guide performance R&D, and support go-to-market plans across the high-performance vertical.
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
The collection introduces 13 vibrant colour combinations, offering a fresh visual appeal alongside its utility.
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
Designed with intention and rooted in sustainability, the Conscious Collection is a tribute to mindful craftsmanship.
This partnership celebrates bold travel fashion and redefines accessories and luggage as expressive style statements.
The event was headlined by Bollywood star and fashion icon Janhvi Kapoor, who also serves as the brand’s official ambassador in India.
The film showcases standout products from global powerhouses, capturing what the brand describes as "beauty that’s indulgent, intentional, and unmistakably global."
To manage production volumes and minimize overstock, VIRGIO introduced the collection through a waitlist model, offering access via personal invite codes.
KMI Brands will continue to lead the design, manufacturing, and global distribution of Ted Baker beauty products under the renewed licensing terms.
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
Both timepieces boast design elements that resonate with fans of the character, featuring dark color palettes and subtle gothic motifs.
The ‘No Show: Invisible Vest’, as it is also known, is constructed using ultra-soft, breathable super combed cotton, which is twice as soft as regular cotton.
Developed in collaboration with conceptual designer Chaitanya Dixit, MET ROYALE redefines the role of luggage in modern travel.
Crafted from lightweight, quick-drying 100 percent polyester, these swim shorts ensure you stay dry, fresh, and ready for whatever comes next.
Fossil’s latest release pays homage to this rich heritage with the launch of the Grand Tourer Watch, priced at Rs. 31,995.
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
Engineered for elite performance, the PUMA Orbita Ultimate PL features twelve evenly sized panels for optimal weight distribution, allowing for balance and precision.
Sea buckthorn, often referred to in ancient medicine as the “Fruit of God, Heaven, and Warrior,” is prized for its powerful health-supporting properties.
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
This collaboration is set to deepen Nykaa Fashion’s engagement with Gen Z and millennial consumers by celebrating individualistic styling.
The launch of PATRÓN EL ALTO also makes a bold appearance in Indian travel retail, especially at Mumbai and Delhi airports during May and June 2025.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
The collection pays tribute to the anime’s legendary status, capturing its dynamism through oversized and boxy silhouettes, perfect for the season.
Shefali Shah leads the campaign in its debut visual, where the narrative is centered around self-expression and resilience.
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
The designs take cues from musical rhythms, disco aesthetics, stage lighting, and audio hardware, reimagining these elements into distinctive watch styles.
The game also marks the return of the narrative-driven “Braking Point” mode, continuing the storyline at the fictional team Konnersport, which was introduced in F1 23.
The collection is currently available across 52 of the brand’s exclusive stores in India and on its official website.
The Grey Days 2025 campaign explores grey as a representation of endless possibility.
The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
Each piece in the Futura line boasts a clean, seamless design that cleverly conceals traditional visible water outlets, contributing to a sleek and modern aesthetic.
Crafted with attention to detail, the Acharya Panchakacham Veshti is designed for spiritual observances, religious rituals, and culturally significant events.
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
Karan Johar, known for his impeccable sense of style, was recently spotted at the prestigious Cannes Film Festival, effortlessly showcasing the Tommy Hilfiger luggage range.
The newly launched digital platform is a reflection of this ethos, bringing the brand closer to its customers through a seamless and convenient online experience.
The pop-up store is now open to the public and will remain operational until June 29, from 11 AM to 11 PM daily.
The smartphone will be locally manufactured in partnership with Dixon Technologies, aligning with India’s Production Linked Incentive (PLI) scheme.
The new look underlines ColorBar’s core belief: that beauty is not about convention but about confidently embracing one’s own magic.
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
At the heart of its performance features is a full-length, high-stack Lightstrike Pro foam midsole, which provides a smooth and dynamic ride.
Saif Ali Khan will lead Sparsh Pearl’s expansive 360-degree marketing strategy, which includes television ads, digital campaigns, OTT platforms, and outdoor promotions.
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
Further broadening its appeal, DeVANS has recently introduced two new lagers under the Six Fields umbrella — Six Fields Pilsner and Six Fields Brute.
To kick off this exciting collaboration, Dettol Icy Cool has unveiled its first television commercial (TVC) featuring Dhoni.
Whether as a quick snack during the day or a perfect accompaniment to tea-time, SHINES promises to enrich the snacking experience.
Customers visiting GKB Opticals outlets can explore the product first-hand through live demonstrations and purchase the Ray-Ban Meta collection in-store.
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
Through dynamic silhouettes, graphic storytelling, and a sharp street aesthetic, DCYPHR turns fashion into a form of advocacy.
Shreyas joins the global ambassador lineup alongside Michele Morrone, who represents Hell Energy internationally.
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
The collection spans across multiple lifestyle categories—apparel, accessories, school supplies, home essentials, and more—curated in partnership with 21 global and local licensees.
The park includes Augmented Reality (AR) and Virtual Reality (VR) zones, offering dynamic, high-tech encounters with the dinosaur age.
The Lilo & Stitch collection was unveiled on May 24 at a vibrant event hosted at Megumi, Mumbai.
Through this association, the brand aims to demonstrate how its appliances empower households to clean smarter, quicker, and with greater efficiency.
The Madagascar collection pays homage to the untouched beauty, vivid culture, and gentle rhythm of the island nation.
This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
Known for its vibrant and confident persona, Magic Moments sees this collaboration as a natural fit with Sanon’s fearless and stylish image.
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
For Rhea and Showik Chakraborty, the launch of Chapter 2 Drip’s flagship is more than retail—it is a reclamation of narrative.
This capsule reflects Rowing Blazers’ continued commitment to blending heritage with modern culture—a hallmark of the brand’s design ethos.
Celebrating fifty years of transforming innovation into cultural icons, Oakley introduces “Artifacts From The Future,” a new era of inventions designed for tomorrow but available today.
Comprising 50 exclusive pieces across apparel and accessories, the collection blends the nostalgia of Disney fandom with the edginess of global streetwear.
The campaign, which goes live this week across Instagram, YouTube, OTT platforms and more, blends humour, style, and everyday relatability to highlight the benefits of the Smart Ring.
Taking the excitement up a notch, the launch includes a limited re-release of 20 pieces of the highly sought-after Casio Ring Watch—a collector's favorite that sold out within moments of its initial launch.
The limited-edition collection reflects on the journey of those who once believed in magic and now embody it in their everyday lives.
A standout feature of the collection is the oversized shirts adorned with dynamic manga art, combining graphic intensity with all-day comfort.
Known for its classic T-toe design and gum sole, the Palermo sneaker draws from football terrace culture while embracing contemporary style.
The newly launched range includes refrigerators in various capacities, from compact 48-litre models to spacious 230-litre options, with energy ratings ranging from 1-star to 5-star.
The new mattress range will be available for trial and purchase across Wooden Street’s 100+ retail outlets as well as major online marketplaces.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
The new collection features a refined mix of statement chairs, plush sofas, multipurpose consoles, ambient lighting, and premium bedsheets by Yataş.
This exclusive line includes a variety of items such as notebooks, planners, artist-grade pencils, and a backpack—all featuring classic illustrations and quotes from the Peanuts gang.
As part of this partnership, Khan will be featured prominently across the brand’s digital, television, print, and in-store campaigns.
At the core of the launch are four distinct edits: Playful Paradox, Subtle State of Mind, Flag Collection, and The ENGYNE Fest.
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
The Red Chief show drew attention from influencers, fashion enthusiasts, and industry insiders, reflecting the brand’s increasing focus on design and innovation within the lifestyle space.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
The collections spotlight beloved characters Stitch and Remy, bringing their iconic worlds to life through inventive, fashion-forward pieces.
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.
The launch introduces seven special edition, high-performance PCs, each sporting custom designs inspired by iconic elements of the Minecraft universe.
Held at the iconic Kew Gardens in London, the event spotlighted the intersection of art, design, and wildlife conservation.
The newly launched Boomer Lollipop will be available in three vibrant flavours — Strawberry, Orange, and Watermelon — designed to reflect the dynamic, expressive spirit of today’s youth.
Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
In celebration of this high-profile association, Bisleri has introduced special limited-edition bottles that feature branding inspired by the action-packed film.
As of April 13, 2025, Oita Airport in Kunisaki, Oita Prefecture, has been temporarily renamed Oita Hello Kitty Airport in celebration of Expo 2025 in Osaka.
The revived XXHi silhouette stays true to its original 2006 design, while incorporating modern updates for comfort and wearability.
As part of the celebration, the poster and trailer of IFFI 2025 were officially launched.
The range has been carefully formulated to address common concerns such as tangling, dryness, and scalp sensitivity, while being free from toxins and harmful chemicals.
To elevate the launch, Sneaker LAB has also announced a special three-month initiative titled The Golden Wipe – A Ticket to Meet AB, which will run from May 16 until October.
The exclusive Twiddles x Barista product lineup will include Multigrain Bars, Energy Bites, and Nut Mixes, designed specifically to complement Barista’s signature coffee offerings.
A highlight of the drop is a limited-edition plush toy that captures Stitch in a signature pose from the new movie, available only at Primark.
In the film, the models are seen dressed in timeless black-and-white ensembles from the newly launched collection, moving to the infectious beat of Donna Summer’s 1977 classic “I Feel Love.”
The highlight of the collection is two distinct watches, each priced at $250 and accompanied by a signature Superman “S” shield lapel pin.
The show is currently in high-speed production and is scheduled for completion by the end of 2025.
Livpure is the first brand in India to embed maintenance services directly into its water purifiers, positioning itself as an innovator in the category.
To build anticipation ahead of Season 6, IndianOil UTT and JioStar will roll out pre-season coverage from May 12, offering fans exclusive insights into team strategies and player stories.
The launch was designed to bridge the gap between sneaker culture and high fashion, reinforcing ASICS’ growing commitment to its lifestyle-led SportStyle category.
The Monogram Collection offers a curated selection of styles suited for various needs and occasions.
With these additions, tonies continues its mission to promote screen-free, educational entertainment that supports cognitive and emotional development through the power of storytelling and music.
The boutique will also showcase a handpicked selection of meticulously crafted accessories, from premium writing instruments and elegant cufflinks to fine leather goods and apparel.
As part of its latest product push, Eureka Forbes has introduced the Forbes SmartClean Robotic Vacuum Cleaners, equipped with advanced AI-powered LiDAR technology.
The collaboration with Sanrio introduces bold and colorful apparel featuring fan-favorite characters Hello Kitty, Cinnamoroll, and Badtz-Maru.
As part of the collaboration, FanCode will work hand-in-hand with LALIGA to launch a multi-faceted promotional campaign aimed at increasing awareness and fan engagement in India.
The franchise is launching an all-new digital game titled Teletubbies: Custard Chaos in collaboration with Smobler, a next-gen gaming studio based in Singapore.
Each toy will be designed to challenge young minds, offering hands-on learning inspired by real-world science and engineering.
Each set in the lineup is inspired by iconic Hot Wheels designs, featuring precision details, customization options, and real metal components.
The Claire’s x Stitch collection features 35 specially designed products, each adorned with hand-drawn Stitch illustrations created exclusively for Claire’s.
Titled “19-20 ka nahi, 125 ka farak hai,” the campaign cleverly plays on a popular Hindi phrase to underscore the substantial upgrade offered by Philips’ latest innovation.
Loungefly has built a strong reputation for its collaborations with beloved entertainment, food, and lifestyle brands, consistently offering limited-edition items that quickly become cult favorites.
With FLIQS, Watcho is building a space where creators—especially those with original, regional, or unconventional narratives—can break through traditional barriers.
As part of this special launch, Barbie collaborated directly with Sui to ensure that the doll authentically reflects her unique style and persona.
Following the overwhelming response to its first pop-up in Gurgaon, the brand brings the Wizarding World to Bengaluru from May 1 to June 3, 2025.
From May 9 to 11, select Starbucks outlets across Delhi, Mumbai, and Bengaluru will offer customers a handcrafted dried flower bouquet along with a special keepsake — tokens designed to honour the nurturing presence of mothers.
Created in collaboration with fragrance innovator Nirvana Brands, the line includes five premium, genderless scents, each designed to evoke pivotal moments in the band’s storied history.
The new collection will span a wide range of magical offerings, including bath elixirs, essential body care products, face masks, lip balms, and themed accessories.
Minecraft continues to evolve into a global lifestyle brand, offering fans new and meaningful ways to engage with the world’s most popular sandbox game.
With Dreamers, the collaboration between Jaipur Rugs and Gurjeet Singh challenges conventions of both luxury and authorship.
This new edition pays homage to the enduring legacy of Exile on Main Street, widely regarded as one of the band’s most influential works.
To promote the new product, Vega has rolled out a fresh advertising campaign featuring its brand ambassador, Bollywood actress Ananya Panday.
With this move, the brand is positioning itself not only as a creator of stylish and functional accessories but also as a torchbearer of purpose-led fashion.
Scheduled for June 7 and 8, the event will be held at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
A recent Uber-conducted survey among women riders across major metros revealed that 85 percent of respondents had skipped or cancelled night outings due to concerns about safety and transportation.
The collection integrates smart design and performance to support modern, on-the-go individuals.
The unveiling took place at a high-energy experiential event in Delhi-NCR, curated to reflect the spirit of the SportStyle line — a blend of performance, fashion, and self-expression.
In India, Scentzania’s entry begins with the launch of six flagship studios in top metro cities, including Mumbai, New Delhi, Bengaluru, and Hyderabad.
The limited-edition packs feature fan-favourite characters such as Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel.
These plush toys aim to deliver not only physical comfort but also a sense of emotional connection and well-being.
The announcement coincides with the launch of Paul & Shark’s Spring/Summer 2025 collection, with KL Rahul as its face.
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.
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