desk_view
HUL’s Lifebuoy Enters Skin Care Arena with Fresh Campaign
Just weeks after this announcement, Lifebuoy launched its first advertisement under the new skin protection positioning, featuring Bollywood superstar Shah Rukh Khan.
Aqualogica’s ‘Feels So Light, Shields So Right’ Campaign Brings Fun to SPF
At the heart of the campaign is a playful yet impactful film featuring "Mr. Sun," a dominant presence that often forces people to retreat into the shade.
Joker & Witch Introduces Ring Watches: A Stylish Evolution in Timewear
Crafted with both style and functionality in mind, Ring Watches feature a sleek, readable dial that ensures timekeeping remains effortless and elegant.
Bata India and Geisha Designs Collaborate to Redefine Wedding Fashion
From dancing at the Sangeet and leading the Baraat to seamlessly managing bridesmaid duties, this collection ensures style without compromise.
Fable & Mane Announces Kareena Kapoor Khan as First Global Brand Ambassador
To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.
Sony India Names Karan Aujla as Brand Ambassador for Audio Products
The campaign featuring Karan Aujla launches today, marking the start of a comprehensive promotional initiative spanning digital platforms, outdoor activations, and retail outlets.
Cadiveu Professional Transforms Haircare with Next-Gen Hair Lamination Treatment
Cadiveu’s Hair Lamination technology goes beyond conventional smoothing treatments by delivering multi-dimensional benefits that improve both the look and health of the hair.
Haldiram’s Launches Festive Campaign Celebrating Holi Traditions
Haldiram’s is introducing a new variant—Coconut Dry Fruit Gujiya—offering a rich, flavorful experience with a delightful blend of coconut and dry fruits.
Popcorn Atelier & Sumessh Menon Redefine Luxury with ‘EDITION ONE’
The collection introduces a series of limited-edition statement pieces, meticulously crafted to push the boundaries of textures, materials, and sculptural forms.
HYPHEN Unveils Mango Lip Balm SPF 50 PA++++ in Collaboration with Parle’s Mango Bite
On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.