Festival-goers will also have access to exclusive Squid Game merchandise and themed photo opportunities, adding another layer of excitement to the event.
The campaign highlights the transformative benefits of Streax Gel Hair Colour, offering superior grey coverage, added nourishment, and a brilliant shine.
The limited-edition TGR pack, encased in an intricately designed package by Falguni Shane Peacock, embodies sophistication and is the ideal choice for premium gifting.
This launch offers Indian consumers an opportunity to connect with the brand’s rich cultural heritage and experience its celebrated ‘Made’ line firsthand.
The initiative focuses on North India and will utilize digital platforms and radio to highlight its All-Weather Hot & Cold ACs, showcasing their adaptability to diverse weather conditions.
As part of this initiative, Fabindia and Penguin are hosting their first reading event at the Fabindia Experience Center, located on Golf Course Road, Gurugram.
The visuals emphasize a stark contrast between the conventional image of a corporate worker and a confident, well-groomed man, symbolizing the "Bearded Boss."