The mixed reality ad, which has been rolled out in eight major cities—Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune—invites readers to scan a QR code, unlocking an immersive digital experience.
The ad also underscores the growing popularity of corporate gifting, with Secret Santa events becoming an increasingly common occurrence across offices.
Mithila will feature in an upcoming campaign aimed at inspiring a new generation of jewellery lovers, while staying true to the brand’s legacy of timeless craftsmanship.