In the financial year 2023–24, India exported more than 135,877 tonnes of frozen French fries valued at Rs. 1,478.73 crore, with HyFun Foods contributing the majority share of this volume.
Building on the popularity of its predecessor, the Velocity NITRO 4 brings significant enhancements, including a full-length NITROFOAM midsole that provides lightweight cushioning and maximum energy return.
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
The new product also sports vibrant packaging designed to stand out on retail shelves, with Cruncha Muncha taking centre stage to instantly catch kids’ eyes.
Opptra has collaborated closely with Tower — part of UK-based RKW LTD — to ensure that the product line meets the needs of Indian households while maintaining Tower’s globally recognised quality standards.