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Lamborghini drives into esports partnership
Lamborghini has collaborated with the video game ?Assetto Corsa Competizione? to launch the esports series, ?The Real Race?.
HyperX collaborates with esports team Panda Global for gaming eyewear
The new HyperX Gaming Eyewear Panda Global edition will be made available through Amazon and Panda Global?s online store.
Schick Intuition ties up with Hello Kitty to launch razors
The first one in Hello Kitty x Schick Intuition collection is purple featuring Hello Kitty riding a dolphin.
Electronic Arts, the NFL & the NFLPA Announce Multi-Year Global Partnership
Under the partnership, the EA SPORTS Madden NFL franchise will exclusively create authentic football simulation games.
ViacomCBS Consumer Products Launches Global Reusable Face Masks Featuring Iconic Nickelodeon Characters
The reusable masks, which are not for medical use, will be available through major retail outlets worldwide later in the summer.
Kim-Joy x Molang collaboration announced
Millimages has created a series of Kim-Joy x Molang GIFs based on its character, and will syndicate campaign content across Molang?s social channels.
Chupa Chups brings the sweetest collection ever at Smyk
Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection with the Chupa Chups logo and its popular pop vibe.
Lizzo inks deal with Quay to launch sunglasses line
Melissa Jefferson, better known by her stage name Lizzo, and eyewear company Quay have collaborated to launch an extensive collection of sunglasses.
Rainbow, Clan RTVE ink deal for "44 Cats"
Rainbow has signed an agreement with Clan (RTVE) to launch the animated hit??44 Cats? on Spanish screens.
Enthusiast Gaming enters into multi-year partnership with G Fuel
The collaboration will be using the platform of Enthusiast Gaming to help increase G Fuel?s brand awareness and continue to drive market share.