Lifestyle brand

The campaign emphasizes breaking barriers in sports and beyond, advocating for women's right to engage in sports on their own terms.

The brand combines modern aesthetics with premium materials such as aluminium, teak wood, and weather-resistant fabrics, ensuring long-lasting beauty and functionality across various climates.

To mark this collaboration, DailyObjects has introduced a playful campaign film crafted by Propaganda, a creative agency founded by Mohamed Rizwan.

Through visually engaging content, collaborations with creators, and targeted activations, the campaign extends its reach while staying true to its authentic narrative.

This store is the first to include a dedicated Miniso Go zone, which offers a range of travel essentials, catering to the needs of travelers passing through the airport.

Over the last decade, the brand has transformed into a leading multi-category retailer with a dominating online presence along with 70+ exclusive brand stores.