Made for mainstream consumers, the platform will not require users to own cryptocurrency to make purchases and will integrate peer-to-peer trading to allow collectors to trade their digital collectibles in early 2023.
Through the agreement, Mattel will continue to produce its popular Pok?mon toys and building sets under its MEGA property.
Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel?s collaboration and direct-to-consumer platform.?
The upcoming launch, timed to the Masters of the Universe 40th anniversary this fall, will bring digital toys into a collectible, interactive world through the Cryptoys platform.
The launch is in line with Mattel?s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
New online hub also offers play-from-home information and tips for parents and caregivers.
The new collection boasts 10 pieces, including shirts and tank tops in Barbie?s signature pink, pastel barrettes, pink hoodies and skinny jeans, among other items.
?Scrabble???GO??is now available for pre-registration on Google Play. It will be introduced worldwide on Android and iOS later this year.
American Girl Reveals Joss Kendrick and Teams Up with Olympic Hopeful Surfer Caroline Marks to Introduce Her to Fans.
Netflix and Mattel will be working on a CG-animated series for kids called ?He-Man and the Master of the Universe?.
Explore By Industry
Copyright © 2009 - 2026 Franchise Tv.