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Mattel X Outright Games Unveil New Barbie Horse Trails Video Game
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
Mattel x Hasbro Crossover Brings Skeletor and Man-At-Arms Into the Transformers Universe
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
Hot Wheels x Maje Bring Racing Chic to Spring/Summer 2025 Collection
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
Mattel X Playmobil Announce Global Launch of Monster High Figures
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
Mattel, BMW, and AirConsole Unveil In-Car Version of UNO at Gamescom 2024
The game will be made available to over 500,000 BMW and MINI vehicles through an over-the-air update via the AirConsole platform on August 21st.
Usha launches India's first Barbie sewing machine
Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing mach...