The store was unveiled in the presence of Peyush Bansal, Chairman and Chief Executive Officer of Lenskart, as the eyewear retailer explores new formats for its physical retail business.
Located on the G2 floor of Inorbit Mall, the 534 sq ft store offers customers an opportunity to explore Miraggio’s handbag and accessories collections in a physical retail environment.
The new outlet combines Berlin Brew’s craft beer portfolio with a multi-cuisine food menu, catering to consumers seeking casual dining, social gatherings, and after-work experiences.
The launch follows the brand’s debut outlet in Kolkata and marks another step in the company’s expansion within the premium stationery, gifting, and lifestyle retail segment.
The opening strengthens the brand’s presence in one of the country’s largest fashion and retail markets as it continues to grow its offline and omnichannel footprint.
Designed with both indoor and outdoor seating areas, the outlet features a curved layout, an open-air section covered by a tensile canopy, greenery, suspended lanterns, and a central red marble bar counter.