Myntra

Spanish fashion brand Desigual is making a strategic re-entry into the Indian market through a partnership with Myntra. The collaboration is a decisive step in Desigual’s global expansion, targeting India's vast and dynamic e-commerce consumer base.

Leading the launch is India’s first-ever shoppable fashion music video, featuring Badshah’s highly anticipated track “Jordan”, created in collaboration with music label 0075 Pentertainment.

Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.

The Rareism x TRESemmé collection features 20 sleek, sophisticated pieces crafted from luxurious fabrics in a bold color palette of classic black and metallic gold.

Scheduled to kick off on March 1, the Myntra Birthday Blast promises fashion deals, exclusive return gifts, and surprises for shoppers.

With over 300 styles across categories like jeans, t-shirts, shorts, and trousers, JACK & JONES ensures that customers can skip last-minute mall runs or frantic searches through their wardrobes.

The initiative comprises two key films focusing on makeup and skincare, each highlighting Myntra Beauty’s commitment to simplifying beauty discovery.

The campaign leverages Bhuvan's signature Instagram sketch format to showcase FWD's trendy collections in a way that appeals directly to the youth demographic.

The collection features over 100 meticulously crafted styles designed for the fast-paced, modern lifestyle of urban women.

his collaboration with Myntra, where Blackberrys has been an integral part of the portfolio since 2014, builds on a shared goal of catering to India’s evolving fashion preferences.