Netflix

Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.

In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.

The collaboration unfolds in a three-part video series, where Passi embraces a lighthearted kitchen experiment, allowing Veeba’s signature sauces to take center stage.

The campaign, #PlayItLarge, was trending on Twitter on December 28th, 2024, following the show's premiere. 

Festival-goers will also have access to exclusive Squid Game merchandise and themed photo opportunities, adding another layer of excitement to the event.

The special edition pack has been curated for India in partnership with Universal’s licensing partner, Black White Orange.

The campaign taps into the Korean wave, or Hallyu, which continues to captivate Indian audiences through its music, fashion, and entertainment.

Timed to coincide with the release of the latest episodes of Netflix’s Emily in Paris, the collection is a collaboration with Viacom 18 and is available at 260 select stores and online at Bata.com.

The collection’s packaging reflects the show's chic Parisian theme, featuring elements like hearts, croissants, airplanes, and the Eiffel Tower.

This unique collaboration features Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra.