new balance store launch

New Balance has strengthened its retail presence in India with the launch of its first New Retail Concept store at DLF Mall of India in Noida. The opening coincided with the brand’s global Grey Days 2026 campaign and marks a significant milestone in its e

The store has been developed to offer an immersive retail experience, allowing consumers to engage directly with the brand’s product innovations and design philosophy.

New Balance opens its first store in Guwahati’s City Center Mall, expanding into Northeast India to tap into vibrant sports culture and lifestyle demand.