Partnership

Curefoods and Papacream join forces in a pan-India franchise deal, bringing premium experiential ice creams to India and the UAE.

Three O’ Clock, Vietnam’s iconic 24-hour café brand, is making its Indian debut with a blend of authentic Vietnamese brews and modern café culture.

The collaboration will operate through Aditya Infotech’s flagship brand, CP PLUS, expanding its product portfolio with advanced storage offerings for modern surveillance systems.

The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.

This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.

The MoU signing ceremony took place on June 25, 2025, marking a significant milestone in ASICS’ continued commitment to supporting Para sports and fostering a more inclusive sports ecosystem.

This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.

The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.

By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.

The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience