Preferred Hotels & Resorts

The move is aimed at scaling the Hampton by Hilton brand in India’s mid-market hotel segment, which continues to see strong demand from domestic business and leisure travellers.

The launch adds a new premium property to Sarovar’s portfolio in Uttarakhand and supports its ongoing expansion across key tourism markets.

The launch marks the brand’s debut in Mumbai and reflects Marriott International’s continued focus on expanding its presence in high-growth urban clusters across India’s hospitality and travel ecosystem.

UHM will commence rebranding select assets between Q4 2025 and Q1 2026, leveraging Rosastays' robust owner network and a faithful base of experiential travellers.

This is the company’s second hotel in the city and its 17th operational property in the state, signalling continued growth in one of India’s most active pilgrimage and travel markets.

Joshimath serves as an entry point for travellers heading to Auli, Badrinath and the Valley of Flowers, making it a high-demand location for both seasonal and year-round tourism.

The launch supports Hilton’s broader South Asia expansion strategy and responds to rising demand for premium hospitality in one of India’s fastest-growing metropolitan markets.

This new alliance will bring new and existing Laura Ashley Hotels into representation of the Preferred brand over the coming months.