Seagram

The campaign, #PlayItLarge, was trending on Twitter on December 28th, 2024, following the show's premiere. 

This extension builds upon the brand’s successful five-year collaboration with the ICC from 2018 to 2023.

Seagram?s 100 Pipers has initiated the Legacy Project aiming to keep the legacy of various endangered Indian art forms alive and help these communities thrive, year on year.The project touches six...