Shoe collab

Asian Footwear CEO Aayush Jindal shares how technology, AI-powered merchandising, consumer insights and franchise partnerships are driving the brand's next phase of retail growth in India's evolving footwear market.

At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.

The collaboration reimagines Senna’s lifestyle for a new generation, blending fashion with the story of one of motorsport’s greatest drivers.  

The new line takes inspiration from the Kanto Region, introducing the next evolution of the cult-favorite silhouettes.

Titled "Celebrate Every Step," this campaign is a vibrant extension of Bata’s global initiative, “Make Your Way,” which celebrates stories of perseverance and success for individuals who strive to shine.

The Chunky sneaker collection embodies fashion, comfort, and style, perfectly tailored to meet the demands of the contemporary Indian lifestyle.

The shoes are available in two designs, RHS Rose Floral and RHS Blue Floral.

The Wonder Woman special edition will feature a ruby red body with the classic golden "W" emblem and star-spangled pattern across the toebox, white midsole, and a yellow outsole.

Both companies say that a shoe will have ?the lowest ever carbon footprint?.

The adidas and Ninja collaborative endeavor is an industry-leading co-creation project, elevating the traditional notions of collaboration.