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Franchise News: Van Heusen Expands in Tier II with New Factory Outlet in Prayagraj, Grows 500-Plus Chain
Van Heusen opens a factory outlet in Sulem Sarai, Prayagraj, expanding its presence in Tier II/III cities and offering formal, casual, and athleisure wear.
Van Heusen Redefines Style with the Launch of ‘Born of Art’ Collection at IPL 2025
Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.
Van Heusen Partners with Taapsee Pannu to Strengthen its Focus on Modern Womenswear
This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.
Van Heusen Innerwear Partners with Cricket Star Hardik Pandya for Dynamic Ad Campaign
This collaboration marks the beginning of an exciting partnership between one of India's leading innerwear brands and one of the nation's most iconic sports figures.
Van Heusen with Artist Chase Armitage Unveils Move Labs Collection
The brand campaign aims to highlight the collection?s ergonomically engineered design with international Parkour Artist, Chase Armitage. The campaign is live across its social media pages, including Facebook, Instagram, and YouTube.
Marie Claire debuts in eyewear segment in India
Marie Claire, the French women?s magazine has marked its foray into eyewear segment in India. The brand has inked licensing agreement with Optiline Eyewear which entitles the latter to manufacture, ...