Retail

The opening marks the brand’s seventh store in the state and takes its total exclusive store count across India to 163.

The move is aimed at improving customer access to repair, warranty and technical support services as the company expands its presence in the Indian smartphone market.

The brand entered the Indian market in early 2025 and launched its first outlets in Hyderabad in April 2026, followed by store openings in Pune and other cities.

The latest opening also marks Crossword’s 16th outlet in Mumbai, reinforcing the retailer’s expansion strategy in key urban markets.

The addition of Dyson further broadens the mall’s portfolio of premium brands and supports its strategy of enhancing experiential retail offerings.

Spanning in an aarea of 2,890 sq. ft., the store has two levels and a 'lifestyle-first' retail concept, showcasing the intersection of global street culture and Delhi's rich heritage.

The capital will support brand building, retail expansion and product innovation across India and international markets.

The new store has opened at VR Surat, Gujarat, as part of the retailer’s strategy to strengthen its portfolio of international fashion brands in India.

The latest launch is part of the company’s ongoing expansion strategy in India's value retail and fashion retail segments.

The new outlet, launched at Phoenix Marketcity Bengaluru, is an ICON store format and marks another step in the brand’s direct-to-consumer (DTC) growth strategy.