Retail

The brand offers sneakers designed with a focus on comfort and everyday use, while positioning itself around individual expression and community engagement.

The 5,000 sq ft store is designed to cater to the city’s evolving consumer base, with a focus on layout and in-store experience.

The launch saw strong customer turnout, indicating growing demand for the brand in the region.

The expansion reflects the company’s focus on increasing accessibility and strengthening its presence in high-traffic retail locations.

The company said its expansion will be focused on the north, east, and south regions of India, while store additions in the west will be limited.

The opening is part of the company’s expansion in key metro markets and aims to strengthen its presence in the city’s premium home furnishing segment.

The Preet Vihar store is located in a well-established residential and commercial area in East Delhi, targeting customers across bridal, festive, and everyday jewellery segments.

With this addition, the company now operates 13 centres across Hyderabad and Warangal, and plans to open three more centres in the coming month.

The opening reflects the company’s continued focus on scaling its physical presence across India.

Bata expects faster expansion in the coming years and plans to increase the pace of new franchise store openings as part of its growth strategy.