The collaboration will operate through Aditya Infotech’s flagship brand, CP PLUS, expanding its product portfolio with advanced storage offerings for modern surveillance systems.
P N RAO has launched its first franchise store in Kukatpally, Hyderabad, marking the brand’s entry into franchising. The new outlet brings premium tailoring and ready-to-wear collections closer to customers while maintaining the brand’s hallmark quality.
From a franchise perspective, the tie-up demonstrates how homegrown Indian brands can scale internationally by collaborating with trusted local players.
Economic pressures such as tariffs, inflation, and rising logistics costs are the factors not just influencing what consumers buy but also defining how and when they shop.
This strategy helps brands connect with customers quickly by leveraging characters they already recognize and trust. Instead of creating new identities from scratch, brands can tap into existing fan bases, often leading to increased sales and market visib
The acquisition is set to bolster Reliance Retail’s already expansive product portfolio by reintroducing and modernizing Kelvinator’s range of home appliances.