How Flipkart Health+ Aims to Elevate the Country's Healthcare Industry

Flipkart Health+ is becoming one of India’s favorite digital healthcare platforms allowing one to buy medicines online and enjoy lightning-fast home delivery. Previously known as SastaSundar.com, in 2021, Flipkart Group acquired a majority stake in the brand, further revamping and introducing it as Flipkart Health+ in April 2022.

Since its inception, the brand intends on being the leading trusted online chemist, upgrading the customers’ medicine shopping experience by providing them with a wide range of 100 percent genuine medicines, healthcare devices, wellness products, and much more delivered right to their doorsteps.

“Since its launch, Flipkart Health+ has been on a mission to elevate the health of a billion lives through affordable, caring, and innovative healthcare solutions. We launched medicines on Flipkart, powered by Flipkart Health+, to give millions of customers access to medicines, wellness products, and healthcare supplies at affordable prices,” said Prashant Jhaveri, CEO, Flipkart Health+

Moreover, in September the brand participated in Flipkart’s annual flagship event, The Big Billion Days, for the first time and garnered an exhilarating response from its customers.

Flipkart and Health+

While Flipkart has been providing its service for over 15 years, its subsidiary Health+ has been in action since the first quarter of 2022. Over the years, Flipkart continues to remain a trusted name for most Indian households and through Health+, the brand aims to deliver the same meaningful impact it has over 80 categories in the healthcare segment.

Thus, Flipkart Health+ provides a wide range of genuine allopathic, ayurvedic and homeopathic medicines both prescription and over-the-counter. The platform further offers healthcare devices and wellness products at affordable prices.

“We are actively working towards expanding our offerings and becoming a one-stop healthcare solution provider for our customers,” said Jhaveri.

The Platform’s USP

The four core propositions of the platform’s offerings include selection, service, value, and reach which are further driven by keeping the needs of our customers in mind. Flipkart Health+ aims to fulfill every customer’s healthcare needs irrespective of age, gender, geography, therapeutic area, etc., and to deliver a seamless experience akin to e-commerce which makes it unique.

At present, it is offering a wide selection of prescription medicines and healthcare products at affordable prices. As health-related queries require proper attention, the brand has a trusted network of pharmacists and doctors to meet the needs of its customers.

With trust forming the core of its business, the platform has issued a mandate to its sellers to follow stringent processes for quality checks and safety protocols ensuring only genuine pharmaceutical products reach the customers.

Moreover, with Flipkart’s brand equity and ubiquitousness, Flipkart Health+ has garnered and served customer footfalls across India, not only in metro cities but also in Tier I, II, and III cities along with remote areas. “The demand continues to grow as we build salience around medicines on Flipkart, powered by Flipkart Health+,” said Jhaveri.

Technology and Consumer Demand

Since Flipkart Health+ views innovation not just as disruptive but as incremental thus including the same in customer experience, supply chain, and business models.

“On the supply chain front, we have experimented with the beyond-visual line-of-sight drone pilot, making the purchase of medicines online as frictionless and intuitive as possible being another key focus area of constant innovation,” commented Jhaveri.

With over 460 sellers on its platform spread across 127 cities and 15 states currently, Flipkart Health+ supports budding entrepreneurs who are keen to make genuine and affordable medicines and healthcare products accessible to every household in their neighborhood.

In order to do so, the platform has hassle-free processes in place to onboard sellers from any part of India who is interested in joining the trusted network of pharmacies. Post a thorough assessment and audit, qualified individuals with valid licenses may become partner sellers on the Flipkart Health+ platform.

Future Plans

The brand’s acquisition of SastaSundar.com in 2021 was headquartered in Kolkata and had a wide presence in West Bengal and Eastern India for over a decade, servicing almost 5,000 pin codes. With the launch of Flipkart Health+ in April 2022, the brand expanded its presence across the country to over 20,000+ pin codes.

“The need of the hour is to ensure that citizens across India, including in Tier II and III cities and remote areas, benefit from the same accessibility and availability of affordable medicines and healthcare products without compromising on quality, which is our big focus for future,” concluded Jhaveri.