Associate Editor, IndianRetailer.com & Retailer Media May 06, 2010 /
Kishore Biyani’s Future Group is all geared up to launch digital commerce initiatives in the next few weeks to sell a wide range of products through the Internet, mobile phones, television and dedicated kiosks. Kishore Biyani, CEO, Future Group said that the company is not satisfied with their digital presence, and have decided to enter that space in a big way.
While the group’s online retail arm, Future Ecommerce, already operates an e-commerce portal, it will launch new initiatives such as SMS short codes, teleshopping, proximity marketing through mobile phones and virtual shopping through manned kiosks, in the coming weeks.
The company is expecting the sales of Rs 300 crore from digital commerce in the first year after the new initiatives are completely rolled out.
Biyani added that all the items selling through the digital platforms will be cheaper by 5-20 per cent, compared to their prices in the shop.
The initiative will make Future Group one of the first modern retailers to move into digital commerce in a big way. It will compete with portals such as eBay.com, Indiatimes.com and Rediff.com, as well as with websites of Shoppers Stop and Landmark.
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