Luxury of 'Living Clean'!!

Pressto expands its footprints in India, launch of third outlet in Delhi, Vasant Vihar. Pressto is a boutique in- store dry cleaning concept with all machines right inside the store, operating under the tag line ‘Live Clean’.  The ‘Live Clean’ image is clearly reflected in its store design – all operations are visible to the customers as also its straightforward and transparent dealing with its customers.

On the occasion of launch Ms Esther Lennaerts, Executive Chairperson, Pressto said, “Urban consumers do not find the time to wash their clothes and people here do wear a lot of expensive clothes and are worried about managing their outfits. Hence Pressto was launched to cater to all their needs. We find a lot of demand for such services in the Urban areas. Pressto is currently present through 11 stores in Delhi and Mumbai, and planning to open around 20 stores by the end of March while expanding into different parts of India.”

Pressto stores offer high quality dry cleaning and laundry services, with individualized cleaning of each garment.  It follows 7 stage cleaning process which starts with analysis of the fabric, texture and embellishment of each garment.  Each stain on the garment is treated with fabric and stain specific products. The garment then goes for cleaning and is hand finished as per customer instructions. Each garment is individually packed on hangers or folded, exactly the way the customer wants it ‘finished’ to ensure VIP treatment for each garment.