Badger Technologies, a product division of Jabil Inc., has announced a leadership overhaul as it looks to accelerate the adoption of its AI-powered retail intelligence platform. The company has appointed retail industry veteran John Gehre as Chief Executive Officer, expanded the responsibilities of senior executives Chris Green and Paul Ambruso, and established its first Strategic Advisory Board to support the next phase of growth.
The leadership changes come as retailers increasingly adopt artificial intelligence, robotics, and automation to improve inventory visibility, streamline store operations, and enhance decision-making. Building on its expertise in autonomous retail robotics, Badger Technologies is expanding its AI-driven retail intelligence platform to help businesses convert operational data into actionable insights.
Gehre brings more than 25 years of leadership experience across merchandising, supply chain, inventory management, and store operations. During his career, he has held senior roles at Bass Pro Shops, Michaels, The Container Store, and H-E-B, where he led large-scale business transformation initiatives focused on operational efficiency and customer experience.
As Chief Executive Officer, Gehre will oversee the company's growth strategy, with a focus on advancing its robotics and AI capabilities, strengthening customer relationships, and expanding adoption of Badger Technologies' retail intelligence platform.
Gehre said, "Having spent more than two decades on the frontlines of large retail organizations, I've seen firsthand how difficult it can be to make the right decisions when information is fragmented across teams, systems, and stores. Retailers are entering a new era where robotics and AI are moving from experimentation to operational necessity. What attracted me to Badger Technologies is its ability to turn operational data into actionable intelligence, helping retailers see around corners, align teams, and act with greater confidence. The company has built a strong foundation and earned the trust of leading retailers, and I'm excited to build on that momentum as we expand our impact and help make intelligence a strategic advantage for every retailer, from the store floor to the executive suite."
Rafael Renno, Senior Vice President of Global Business Units, Connected Living and Digital Commerce at Jabil said, "John’s extensive background in retail operations, merchandising strategy, and customer-centric leadership uniquely positions him to lead Badger Technologies into its next chapter. Coupled with the strategic oversight of its Advisory Board, this transition reinforces the company’s ability to help retailers navigate complex operating environments, maximizing both workforce productivity and real-time operational visibility through physical AI."
Alongside the CEO appointment, Badger Technologies has elevated Chris Green to the role of Chief Commercial Officer. Green will continue leading customer success, enterprise sales, strategic partnerships, marketing, and revenue operations. With nearly three decades of experience across retail, SaaS, telecommunications, food and beverage, and retail automation, he has played a central role in expanding the company's commercial operations.
Paul Ambruso has been appointed Chief Technology Officer and will oversee technology strategy, artificial intelligence, product development, cloud platforms, analytics, and engineering. He brings more than 25 years of experience across robotics, automation, enterprise technology, and digital transformation, having previously held leadership positions at Berkshire Grey, HP, Compaq, and Lexmark.
The company has also formed its inaugural Strategic Advisory Board, bringing together senior leaders from retail, consumer goods, technology, analytics, supply chain, and risk management. The board will provide strategic guidance as Badger Technologies expands its platform and deepens partnerships across the retail industry.
The founding members include Pamela Kohn, former Chief Merchandising Officer at Rite Aid, Sally Beauty and Family Dollar; Jeff Williams, former Chief Retail Officer at Quotient and former Senior Vice President at NielsenIQ; Michael Graen, former executive at Walmart, Procter and Gamble and CROSSMARK; Alex Yakulis, a consumer goods and retail strategy executive; Suzy Monford, former Chief Executive Officer of Heritage Grocers Group; Randy Salley, former Senior Vice President of Walmart Technology; and Brand Elverston, former Director of Asset Protection Strategic Initiatives at Walmart.
Jeff Williams, Advisory Board Member said, "The retail industry has entered an era where autonomous operations, AI-driven intelligence, and robotics are fundamentally reshaping how retailers improve execution and drive profitable growth. Badger Technologies is uniquely positioned at the convergence of these transformative forces, helping retailers across all channels of trade move from reactive operations to intelligent, data-driven decision making."
The leadership appointments and formation of the advisory board reflect Badger Technologies' focus on strengthening its AI and robotics capabilities as retailers increasingly invest in technology to improve operational efficiency, inventory accuracy, and store performance.