In line with this approach, CHINI KUM has planned its market rollout to balance speed with insight-driven execution and long-term scalability. The brand’s offerings cater to both everyday and social consumption occasions, with pricing starting at Rs 30 for a 160 ml pack, ensuring affordability while maintaining clean-label standards.
Supported by operators with experience across consumer brands, e-commerce, retail, and hospitality, the company intends to channel the newly raised funds toward flavour expansion, growth across metro and Tier I cities, and continued consumer education. As it scales, CHINI KUM aims to establish itself as a credible zero-sugar alternative within India’s evolving beverage landscape through transparent communication, functional benefits, and disciplined execution.
The CHINI KUM range is currently available on Swiggy Instamart in key metros and through the brand’s official website.









































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