Retail India News: Deconstruct Illuminates Dhanteras with a Unique Blend of Tradition and Trust

Family health nutrition brand Fitspire has secured $1 million in a bridge round ahead of its Series A funding, valuing the company at over Rs 100 crore. The funding was led by McDonald's India (North and East) promoter Anant Agarwal, MM Agrawal Group (MMG), and angel investors from AKG Financials. The Delhi-based startup plans to utilize the fresh capital to strengthen its ecosystem, expand its market presence, enhance brand building, and develop new revenue streams.

Earlier this year, Fitspire, owned by Starcap Wellness Pvt Ltd, had received investments from the Jaipuria family office, Ruchirans-Anuraag, Sohil-Ashish Chand of LC Nueva Capital, Dheeraj Jain of Redcliffe Group, Amit Singhal of Fluid Ventures, Ivor Braganza of Next 5 Ventures Oman, and international singer Sukhbir Singh.

"Our goal is to make healthy eating convenient, accessible, and enjoyable for everyone. This investment will serve as a catalyst for Fitspire's next phase of growth. We plan to strategically allocate these funds to drive expansion across new product lines, accelerate our quick commerce capabilities, strengthen our offline business initiatives, and explore international business opportunities. Our sales have already seen significant growth of over 150% this year, driven by increased consumer demand," said Vipen Jain, Founder & CEO, Fitspire.

Fitspire aims to capture 2 percent of India’s nutrition market, currently valued at approximately $11.85 billion and expected to reach $28.70 billion by 2032.

"As a society, it is imperative that we promote healthy eating habits, and Fitspire is at the forefront of this movement. Our collaborations with leading vending machine companies like Vendiman and Grubox have established our presence in Indian airports, corporates, and public spaces. Additionally, our partnerships with Supply Port, Buyceps, Coco Mart, and Bon Voyage have further expanded our footprint across prominent locations nationwide. This investment will be instrumental in further enhancing our presence across these channels, while also exploring new avenues for growth," Jain added.

Anant Agarwal, promoter, McDonald's India and MM Agrawal Group (MMG), said, "MMG Group is thrilled to strengthen our partnership with Fitspire and explore further strategic discussions. We have been collaborating with Vipen, Nidhi, Hinah, and their team for over six months now, and we are very impressed with their product innovation, marketing expertise, and overall execution quality. We look forward to the exciting journey ahead."

Jain highlighted that Fitspire’s sales have more than doubled in 2024, driven by growing demand for protein-based products, customer engagement, product diversification, and an omnichannel strategy. As part of its expansion, Fitspire is launching a range of protein-rich products, including shakes, cookies, chips, spreads, and bakery items under its 'House of Protein' portfolio, reinforcing its vision of becoming a leading family health and nutrition brand.

Founded in 2020 by Vipen Jain, an IIM Lucknow alumnus, along with co-founders Nidhi Jain and Hinah Sawhney, Fitspire has emerged as a key player in the protein health sector, specializing in vegan and vegetarian products. The brand caters to diverse segments, including sports nutrition, healthy snacking, personal wellness, and essential nutrition.

Fixderma, a leading dermatologist-prescribed skincare brand, has announced the launch of its new babycare product line, Hoopoe—a gentle, safe, and effective skincare range designed specifically for babies’ delicate skin. With a commitment to science-backed formulations and dermatological expertise, the brand is setting new standards in the babycare segment.

The Hoopoe range includes seven dermatologist-tested products, catering to essential baby skincare needs. The collection features Moisturizing Lotion, Massage Elixir, Gentle Hair & Body Wash, Anti-Itch Lotion, Mild Sunscreen, Anti-Rash Face Cream, and Diaper Rash Cream—each formulated using a blend of natural ingredients and advanced scientific innovations. Designed to hydrate, protect, and soothe common baby skin concerns such as dryness, eczema, and diaper rashes, these products promise a mild yet effective solution for newborns and infants.

"At Fixderma, we are committed to offering solutions that address the needs of every individual, from babies to adults. With Hoopoe, we have extended our expertise into a completely new category, with products specifically created to care for and protect the skin of our littlest customers. We understand the importance of using gentle yet effective products for babies, and Hoopoe delivers just that – safe, soothing formulations backed by science,” shared Shaily Mehrotra, CEO and Co-founder, Fixderma.

"With Hoopoe, we’re not just launching another babycare range—we’re setting a new standard. Parents today want reassurance when it comes to their baby’s skincare, and that’s exactly what we’re offering. Our products have been rigorously tested, and we have certifications to back their safety and efficacy—something no other brand in the category has right now. It’s about trust, and we’re proud to bring that level of credibility to the babycare space," said Anurag Mehrotra, Chairman, Fixderma.

“We see tremendous potential by expanding into the babycare segment. Fixderma is not only diversifying its product portfolio but also positioning itself as a trusted brand for families seeking high-quality, effective solutions for their children's skincare needs. This launch marks a strategic milestone in our growth trajectory, as we continue to innovate and strengthen our market presence globally,"  stated Preetam Jena, CMO & eCommerce Head, Fixderma.

Founded in 2010, Fixderma has gained global recognition for its innovative approach to skincare, exporting to over 40 countries. The brand serves as a bridge between prescription-based treatments and over-the-counter skincare, addressing concerns like aging, acne, dryness, and hyperpigmentation. With over 15,000 dermatologists recommending its products, Fixderma has earned consumer trust, further solidified by the opening of its first flagship store in Gurgaon in 2024.

The Hoopoe babycare range is now available for purchase on Fixderma’s official website bringing science-backed, dermatologist-approved skincare directly to parents looking for the best for their babies.

India’s haircare industry is experiencing a transformation with 2.Oh!, a science-first hair products company that blends cutting-edge innovation with international expertise. Crafted in Italy and tailored for Indian hair, the brand is redefining haircare with its latest lightweight, leave-in conditioner—a revolutionary formula designed to deliver shine, nourishment, hydration, and protection in a single step.

Unlike traditional conditioners that need to be rinsed out, this non-greasy, leave-in formula continues working throughout the day, ensuring long-lasting softness, strength, and manageability. Suitable for all hair types, including curly, straight, grey, and color-treated hair, the conditioner simplifies the haircare routine while delivering professional-grade results from the comfort of home.

At the heart of this innovation lies a multi-functional crème infused with 21 essential benefits, addressing key hair concerns such as moisture retention, frizz control, and enhanced shine. Its powerful formulation features active conditioning agents like Behentrimonium Chloride, deeply hydrating Panthenol, and nourishing Argan Oil, which works in synergy to penetrate each strand, repair damage, prevent breakage, and detangle effortlessly. Additionally, the conditioner forms a protective moisture barrier, shielding hair from environmental stressors and heat styling damage.

Application is simple and hassle-free—after washing hair with 2.Oh! Reconstruction Shampoo and pampering it with the 2.Oh! Reconstruction Mask, apply a pea-sized amount of the leave-in conditioner to damp hair, focusing on the mid-lengths to ends. Unlike traditional conditioners, this one does not require rinsing, allowing the formula to work continuously while you style your hair as desired.

Priced at Rs. 1,199 for 200ml, 2.Oh! is setting a new standard in haircare, offering a product that not only simplifies daily routines but also ensures salon-like results with minimal effort. With this latest innovation, the brand continues to push boundaries, making high-performance haircare accessible to all.

Harfun, the science-backed men’s workwear brand and pioneer of WorkWear 2.0, is celebrating three years of excellence, boasting impressive growth with a 5X business expansion. The brand, founded in 2022 with the mission to replace traditional, rigid formal wear, has redefined workwear by merging style, functionality, and cutting-edge technology to meet the needs of modern professionals. Harfun is now projecting a GMV of Rs. 100 cr by FY26.

In just three years, Harfun has surpassed 250,000 loyal customers, cementing its place as a key player in India’s workwear industry. With a current ARR of Rs. 50 cr and MRR of Rs. 4 cr, Harfun is set to close FY25 with Rs. 25 cr in revenue, marking an exceptional rise in the market. The brand’s ambition is clear – to reach 100 million wardrobes by 2035 and continue expanding its reach in the evolving corporate sector.

Saurabh Agrawal, Co-founder and CEO, Harfun stated, "Three years ago, we identified a significant gap in the men’s workwear market – a lack of functional yet sharp options that catered to the evolving needs of modern professionals. We embarked on a mission to redefine workwear with innovative, science-backed fabrics and tailored designs. Our commitment to quality and performance has not only resonated with our customers but also helped us build a loyal following, with a massive 70 percent repeat purchase rate reflecting their trust in our offerings. This anniversary is beyond just a milestone, but a testament to our dedication to constant innovation and exceptional customer satisfaction. Over the past few years, we have experienced tremendous growth, strengthened by our brand loyalists. As we look ahead, we’re excited by the opportunities in the rapidly evolving corporate sector. With our continued focus on excellence, we are ready to lead the charge in shaping the future of professional attire."

Harfun differentiates itself from other brands by leveraging proprietary technologies like 6X SmartTech°, ZeroSweat Tech°, Helix° Fiber, and IQ° Tech, which include features such as wrinkle resistance, four-way stretch, SPF 50+ UV protection, moisture-wicking, anti-odor properties, and ultra-lightweight designs that are 40-50 percent lighter than traditional workwear. These attributes provide customers with unrivaled comfort, style, and practicality, whether they are at work, working out, or enjoying their weekend.

Originally focused on athleisure during the pandemic, Harfun pivoted in October 2022 to "WorkWear 2.0", combining minimalist design with performance fabrics tailored for both professional and personal comfort. To ensure the highest quality, Harfun collaborates with research institutes in Japan and Thailand, alongside its in-house R&D team, to innovate new fibres and materials. From its humble beginnings of 1,000 orders in the first month, Harfun now delivers 15,000 orders each month, underscoring its commitment to customer satisfaction and quality.

With India's filter coffee market on a strong growth trajectory, expected to grow at a compound annual growth rate (CAGR) of 9.87 percent from 2024 to 2033, Adhira & Appa Coffee is leading the charge in reshaping the coffee experience. The brand’s mission is to blend India’s rich coffee heritage with modern innovation, aiming to redefine the country’s coffee culture.

Adhira & Appa Coffee has ambitious plans to open 400 stores across India, with its first outlet set to debut in Kochi. The brand is focused on more than just serving coffee; it is committed to creating spaces that celebrate India’s cherished coffee traditions. By merging age-old recipes with modern brewing techniques, Adhira & Appa promises to deliver an experience that honors both the past and the present, offering customers a unique cultural experience in every cup.

Ranked 2nd globally for its distinctive flavor by TasteAtlas, filter coffee has become a national favorite across generations. With rising incomes and rapid urbanization fueling increasing demand, the brand plans to cater to the diverse tastes of Gen Z, Millennials, and families. Adhira & Appa Coffee seeks to preserve the cultural significance of filter coffee while offering a modern, immersive experience tailored to the evolving preferences of today’s consumers.

“Our goal is to transform the way India experiences filter coffee by offering an environment that respects tradition while embracing contemporary innovation. We are committed to delivering an unparalleled coffee experience that resonates with today’s coffee enthusiasts and introduces new generations to the richness of our heritage,” said Hari Haran, CEO, Adhira & Appa Coffee.

As Adhira & Appa Coffee embarks on its journey, the brand is poised to spark a nationwide movement that elevates India’s coffee ritual into an unforgettable cultural experience. Coffee lovers across the country can soon enjoy the perfect blend of tradition and innovation in every cup.

Serial entrepreneur Priyanka Gill, Venture Partner at Kalaari Capital and Co-Founder of the Good Glamm Group, has unveiled COLUXE, an innovative lab-grown diamond (LGD) brand designed to transform the jewelry sector by blending luxury, sustainability, and accessibility. With the launch of COLUXE, Gill is stepping away from her role at Kalaari Capital to focus on this exciting new venture.

COLUXE aims to become India’s first category-defining brand in the lab-grown diamond segment, positioning fine jewelry as an everyday luxury for aspirational consumers. The brand takes an omnichannel approach, offering a wide range of jewelry designs that include classic pieces such as solitaire rings, pendants, earrings, tennis bracelets, necklaces, and special collections based on themes like zodiac signs, gifting, and manifestation. A standout feature of COLUXE is its emphasis on technology, allowing for customization through AI and innovative multi-use settings that enable personalization.

Priyanka Gill, Founder & CEO, COLUXE said, “We are on the cusp of a once-in-a-lifetime opportunity. Mass-scale adoption of new consumer behavior does not happen often. It is happening in the fine jewelry sector. Today, no one is defining the new reality for fine jewelry at a pan-India level. COLUXE is that sector-defining brand.” 

"COLUXE aims to be India’s best-loved lab-grown diamond and gemstone jewellery omni-channel brand. Rooted in India, powered by an innovative technology platform, setting new global standards for sustainable and ethical luxury, synonymous with inclusivity, celebration & joy,” Priyanka stated about COLUXE’s vision and mission.

She further added, “LGDs are as beautiful as mined diamonds, maybe more so, as they are sustainable & ethical. They are visually and molecularly identical to their mined counterparts, making them a beautiful, rational choice for aspirational consumers who want more. COLUXE jewelry with LGDs is impactful, cost-effective, and good for both the planet & people."

COLUXE stands out as a pan-India brand, positioning itself as the first national LGD jewelry company with both a strong retail and digital presence. The brand's technology-driven experience includes AI-powered virtual try-ons, multi-setting designs, and personalized jewelry options. With a focus on ethical and sustainable luxury, COLUXE ensures that all its diamonds are responsibly sourced and crafted, offering certification and traceability. The brand also places a strong emphasis on building consumer trust through education, and offering customer-friendly returns and exchange policies.

COLUXE’s omnichannel approach ensures seamless integration between its flagship stores and digital platforms, providing customers with an immersive shopping experience. The company has already secured early-stage funding from leading investors and plans to launch digitally in mid-2025. Following the digital launch, COLUXE will expand through flagship retail locations, aiming to tap into India’s $50B fine jewelry market and redefine the future of luxury in the country.

Nykaa Fashion, one of India’s leading multi-brand fashion platforms, is enhancing its menswear offering with the addition of Snitch, a brand known for its bold, high-street-inspired designs. This partnership brings trend-first menswear to fashion-forward consumers, reinforcing Nykaa Fashion's commitment to providing a wide range of elevated styles for men.

Snitch is redefining the concept of menswear with globally inspired, contemporary designs tailored to suit the modern Indian wardrobe. The brand focuses on blending agility with quality, delivering trend-driven fashion that allows men to express their individuality confidently. With a curated collection that includes shirts, T-shirts, cargo pants, jeans, trousers, joggers, winter wear, suits, blazers, and accessories, Snitch ensures each piece combines comfort, versatility, and effortless style. Whether it’s smart casuals or bold streetwear, Snitch’s collection is designed for the modern man looking to showcase his personal style.

Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands shared, "At Nykaa Fashion, our mission is to bring the best of fashion from across the country onto one dynamic platform, offering customers unparalleled variety and choice. We are delighted to welcome Snitch to our growing menswear portfolio, a brand that resonates with the modern man through its bold, trend-driven, and effortlessly stylish designs. This partnership reinforces our commitment to curating the most fashion-forward brands, ensuring that our customers always have access to the latest styles that empower them to express their individuality with confidence."

 "At Snitch, fashion isn’t just about clothing; it’s about making a statement. Our goal has always been to bring trend-driven, effortlessly stylish menswear to those who dare to stand out. Partnering with Nykaa Fashion allows us to take our versatile, high-street-inspired collections to a wider audience, helping more men embrace their personal style with confidence,” stated Siddharth Dungarwal, Founder & CEO, Snitch.

With Snitch now available on Nykaa Fashion, men can explore a curated selection of menswear that blends boldness, comfort, and versatility. From tailored suits to casual joggers, every piece is designed to empower the modern man to express his individuality. This collaboration strengthens Nykaa Fashion’s position as a top destination for fashion-forward shoppers, making Snitch's statement-making designs accessible to a larger audience. Discover and shop Snitch's latest collections exclusively on the Nykaa Fashion app and website.

Zepto, India’s fastest-growing quick commerce platform, has expanded its electronics category with a diverse selection of mobile phones, launching the new segment on January 25th. This move aligns with Zepto’s commitment to broadening its product range and enhancing customer convenience by offering the latest mobile technology. As part of this expansion, Zepto now features a new lineup of smartphones from vivo India, catering to tech-savvy users looking for cutting-edge devices.

"At Zepto, our Sellers are committed to providing our users with quick, reliable, and affordable solutions for their everyday needs. I thank our sellers for enabling a larger selection of smartphones to our platform which further support this goal. We are excited to collaborate with vivo India and our Sellers to bring the latest mobile technology directly to our users in a fast, convenient, and seamless way,” shared Abhimanyu Singh, Business Head, Electronics, Zepto. 

Pankaj Gandhi, Head, Online Business, Vivo Mobile India Pvt Ltd stated, "Vivo India has always been dedicated to delivering cutting-edge smartphones that enhance the lives of our customers. Our collaboration with Zepto reflects our shared commitment to making the latest mobile technology easily accessible and available at the fingertips of users. This partnership will ensure that Vivo customers across India can enjoy the convenience of purchasing our products through Zepto’s fast and efficient platform."

Zepto offers a variety of smartphones starting at just Rs. 5,999, inclusive of taxes. To mark the launch, an exclusive ICICI Bank promotion provides customers with a flat 5 percent discount (up to Rs. 5,000*) on mobile purchases exceeding Rs. 5,000. This limited-time offer allows users to shop for the latest smartphones at great value.

Through this initiative, Zepto and its sellers continue to expand product offerings while reinforcing their commitment to delivering both affordability and convenience to platform users.

With the rise of chronic illnesses fueled by modern lifestyles and dietary habits, Prevekta is transforming healthcare by integrating the time-honored wisdom of Ayurveda with contemporary wellness solutions. Rooted in a 5,000-year-old Indian medical tradition, Ayurveda offers holistic, natural remedies that address the root causes of ailments rather than simply managing symptoms. As the demand for safe and effective healthcare alternatives grows, Prevekta is making Ayurveda more accessible, credible, and impactful.

Central to Prevekta’s mission is its flagship Cure Model, which delivers personalized healthcare solutions through consultations with BAMS-trained doctors. These experts craft tailored treatment plans that encompass dietary guidance, lifestyle adjustments, and Ayurvedic remedies to restore balance and ensure long-term wellness. Unlike conventional medicine, which often relies on synthetic drugs with potential side effects, Ayurveda prioritizes natural healing, preventive care, and overall well-being.

With an ambitious vision to establish 500 wellness centers across India, Prevekta is committed to bringing Ayurvedic healthcare to a wider audience. These centers will serve as comprehensive hubs for expert consultations, authentic Ayurvedic treatments, and holistic lifestyle solutions, ensuring that individuals receive personalized care based on time-tested healing traditions. By integrating Ayurveda into daily healthcare, Prevekta is revolutionizing the approach to wellness.

Prevekta’s healthcare model is anchored on three key pillars. The first, Integrated Healthcare, combines Ayurveda with modern medical practices for a balanced and effective approach. The second, Empowering Knowledge focuses on educating patients and healthcare professionals about the benefits of Ayurvedic healing. The third, Revitalized Practices, modernizes traditional Ayurvedic treatments to align with contemporary healthcare standards while maintaining their authenticity and effectiveness.

“At Prevekta, we believe in the power of Ayurveda to transform lives naturally. Our mission is to provide safe, effective, and personalized healthcare solutions that align with the body’s innate healing processes. As the demand for natural and holistic healthcare continues to grow, Prevekta stands at the forefront, offering a powerful alternative that harmonizes ancient tradition with modern innovation,” said Dr. Chithra Raghvan Gunasekaran, CEO, Prevekta.

Through personalized treatments, expert guidance, and premium Ayurvedic products, Prevekta is not only enhancing individual health but also reshaping the future of holistic wellness. As Ayurveda gains global recognition, Prevekta remains dedicated to providing transformative healthcare solutions that empower individuals to lead healthier, more balanced lives.

U&i, one of India’s leading lifestyle tech accessories brands, has introduced six new feature-packed products under its Entry Series, aiming to enhance everyday audio experiences. The newly launched lineup includes the Entry 9 TWS, Entry 15 TWS, Entry 18 TWS, Entry 1 Neckband, Entry 3 Neckband, and Entry 10 Neckband. Each product is thoughtfully designed to offer a seamless blend of performance, convenience, and affordability, catering to the diverse needs of modern users. With extended battery life, advanced connectivity features, and stylish designs, these products are set to appeal to music lovers, multitaskers, and professionals alike, providing a perfect balance of innovation and practicality within an accessible price range.

“At U&i, we aim to deliver innovative audio solutions that enhance the everyday lives of our customers. The Entry Series TWS and Neckbands are designed to meet the diverse needs of today’s users by offering long-lasting performance, user-friendly features, and modern designs,” shared Paresh Vij, Founder and Director, U&i. 

The Entry 9 TWS is built for users who prioritize portability and convenience. With an impressive 30 hours of music and talk time, it ensures reliable audio support throughout the day. Equipped with Bluetooth 5.4 technology, a braided lanyard for added style, and a Type-C charging port for quick recharges, it delivers both practicality and performance. Additionally, its 150mAh battery capacity and noise cancellation feature enhances call and music clarity, making it an ideal choice for those who are always on the move.

For those seeking a perfect blend of performance and comfort, the Entry 15 TWS stands out with its 40-hour music playback time and a 30mAh earphone battery. It comes with a 200mAh charging case for extended use and features Bluetooth 5.4 technology, smart touch controls, and an 11mm driver to deliver superior sound quality. Available in three vibrant colors, this stylish yet functional device is designed for users who value high-quality sound and ease of use.

The Entry 18 TWS is tailored for individuals who require long hours of usage without interruptions. Offering an impressive 36 hours of talk and music time, this model is perfect for multitaskers balancing work and entertainment. The smart touch controls allow seamless call management and playback, while the 200mAh charging case and Type-C port provide hassle-free recharging. With Bluetooth 5.4 ensuring stable connectivity and three stylish color options, this model caters to both performance and aesthetic preferences.

The Entry 1 Neckband redefines comfort and durability with its exceptional 300-hour standby time and 30-hour continuous backup. Designed for extended wear, it features magnetic earbuds for easy storage and a Type-C charging port for quick and efficient power-ups. With Hi-Fi sound and noise reduction technology, this neckband delivers an immersive audio experience. The Bluetooth 5.3 connectivity ensures seamless pairing, while the 10mm speaker size offers clear and powerful sound, making it an excellent choice for daily use.

Balancing functionality and style, the Entry 3 Neckband provides 20 hours of music playback and an ergonomic design for all-day comfort. It features a 10mm speaker, noise reduction technology, and Bluetooth 5.3 for stable connectivity. The Type-C charging port ensures fast recharges, and the three color options make it an attractive and high-performing audio accessory for those looking for lightweight and reliable sound solutions.

Designed for durability and extended use, the Entry 10 Neckband offers an impressive 300-hour standby time and 30 hours of music and talk time. Its magnetic earbuds add convenience, while the noise reduction feature ensures clear sound quality during calls and music playback. Bluetooth 5.3 technology guarantees stable connectivity, and the Type-C charging port ensures quick charging, making it a practical choice for users who need a dependable and stylish audio device.

The Entry Series TWS and Neckbands are now available at mobile accessory stores across India, ensuring affordability without compromising on quality. The introductory prices for the new lineup are as follows: Entry 9 TWS at Rs. 565, Entry 15 TWS at Rs. 620, Entry 18 TWS at Rs. 610, Entry 1 Neckband at Rs. 250, Entry 3 Neckband at Rs. 260, and Entry 10 Neckband at Rs. 270.

With this launch, U&i continues to redefine the tech accessories space by offering user-centric, high-performance, and affordable solutions tailored to the needs of today’s consumers.

Allana Consumer Products Ltd. (ACPL) has ventured into the cat food market with the launch of Purrfeto, a premium range designed for both kittens and adult cats. Backed by the renowned Allana Group, with 160 years of expertise, Purrfeto aims to revolutionize feline nutrition. With a legacy of excellence and a focus on innovation, Purrfeto is set to establish a new standard in the cat food industry.

Manufactured at Allana’s advanced facility in Zaheerabad, Hyderabad, which has a storage capacity of 8,000 tons, Purrfeto is produced using fully automated technology with minimal human intervention, ensuring precise formulations, exceptional hygiene, and unmatched quality.

Raghavendra Rao, CEO, Pet Food, ACPL, stated, “The pet care industry has undergone a remarkable transformation in recent years. Cats have gracefully leaped into millions of hearts and homes, becoming the second most popular pets globally. With the market growing almost 30 percent year-on-year, this is the perfect time to cater to the needs and demands of cat parents. Priced at Rs 300 per kg, varying by grammage, Purrfeto is set to reach 30 cities across India, with plans to capture 40% market share in the next 3 years.”

He added, “Modern cat parents are more informed than ever, seeking premium-quality food that promotes their feline’s overall well-being. In a market saturated with dog-focused products, we recognized the need for specialized feline nutrition. While we take pride in our expertise in the dog food market, Purrfeto marks our dedicated expansion into the cat food category, addressing the unique needs of cats with the same commitment to quality and innovation.”

Available in pet food stores and through quick commerce platforms, Purrfeto offers a variety of options for adult cats and kittens. The range includes dry food flavors like Chicken & Rice, Chicken & Ocean Fish, Chicken & Salmon, and Chicken & Sardine, as well as wet food options such as Ocean Fish in Gravy, Tuna Platter in Jelly, and Mackerel in Gravy. Each recipe is enriched with Omega-3 and Omega-6 for a healthy coat, taurine for a strong heart and sharp vision, psyllium husk for smooth digestion and hairball control, and balanced minerals to maintain optimal urinary pH. Purrfeto ensures the perfect combination of taste and health for even the pickiest eaters.

Purrfeto launched with a fun campaign titled "Cattitude: Relax from Home," offering participants the chance to win Rs 1 lakh by embracing the carefree lifestyle of their cats. The campaign has resonated with pet parents, featuring engaging street activations, meme-based social media content, and short films that highlight the humor of cat-inspired relaxation. Through reels and videos, Purrfeto celebrates winners and fosters a community of cat lovers, reinforcing its commitment to innovation, quality, and meeting the nutritional needs of cats.

The Derma Co., one of the leading active-ingredient skincare brands in India and the second brand under the Honasa Consumer Limited portfolio has opened its first exclusive brand outlet (EBO) at Airia Mall in Gurugram. This launch marks a major step in the brand’s mission to offer dermatologist-designed, science-backed skincare solutions.

Since its inception in January 2020, The Derma Co. has pioneered the introduction of active ingredient-based skincare products in the Indian market. Its extensive range caters to concerns such as acne, pigmentation, aging, and hair loss.

Varun Alagh, CEO & Co-Founder, Honasa Consumer Limited said, “The launch of The Derma Co.’s first Exclusive Brand Outlet is a proud milestone in our five-year journey of building science-backed skincare solutions. We have been witnessing strong demand for Derma Co. products from our current offline channels across the country and are doubling down on our presence with exclusive stores to provide a more immersive and personalized experience. We remain committed to strengthening the active ingredient market through our omnichannel approach, ensuring that effective, active ingredient-based skincare is easily accessible to consumers everywhere.”

Already well-established across digital platforms, e-commerce channels, and select modern trade outlets, The Derma Co. is now expanding its offline footprint to make its innovative skincare offerings more accessible. The newly launched store is designed to enhance customer engagement with an experiential center and expert beauty advisors who provide insights into active ingredients and their benefits. Additionally, the store features The Derma Co.’s advanced skin analysis tool, offering real-time assessments that help customers create customized skincare routines.

Ranked among the Top 20 Skincare Brands in India and the largest active-ingredient skincare brand as per Euromonitor International*, The Derma Co. has reached 17.5 million Indian households in the past year, solidifying its leadership in the segment. Beyond its rapid growth, the brand remains committed to meaningful initiatives like ‘The Young Scientist’ program, which educates children in rural and remote areas about the science of climate change, reinforcing its mission to merge scientific awareness with environmental consciousness.

India’s first demi-fine jewelry brand, Palmonas, has expanded its footprint with the launch of its fifth store at Tribeca Highstreet, NIBM Post Office Rd, Pune. The 415 sq. ft. store showcases an exquisite collection of accessible luxury jewelry designed for modern, trend-conscious women. The inauguration was led by Bollywood actress and co-founder Shraddha Kapoor.

With this latest opening, Palmonas aims to offer an engaging and immersive shopping experience. The store features a small-format layout with bright yet minimal interiors, a sleek dual-tone black-and-white theme, and glass elements that enhance its modern and sophisticated appeal.

Girish Kamble, Regional CEO, Tribeca said, “At Tribeca, every product and experience is a masterpiece created to elevate people's lifestyles. Tribeca Highstreet stands as the largest highstreet in Pune, bringing together a diverse and unparalleled retail experience. Adding to our existing jewelry portfolio which features renowned brands like Bluestone, Caratlane, Orazza, Mia by Tanishq, and Giva, we welcome Palmonas to the community. Our leasing momentum has also been remarkable, and we envision Tribeca Highstreet as a unified destination under one roof, offering everything from luxury fashion and fine dining to the largest gaming arcade in the region.”

Palmonas has carved a niche in the demi-fine jewelry market by offering stylish, high-quality pieces at affordable prices. The brand’s jewelry is designed for everyday wear, blending elegance with versatility to empower women with confidence. Founded by Pallavi Mohadikar and Dr. Amol Patwari, Palmonas is also co-founded by Bollywood star Shraddha Kapoor.

Strategically positioned on NIBM Road, Tribeca Highstreet serves as a key gateway to the South Pune micro-market. Spanning 3.66 lakh sq. ft. with a 950-ft frontage, it is Pune’s largest shopping hub. The high street features over 75 leading brands, including Westside, Decathlon, Croma, GAP, American Eagle, Allen Solly, Van Heusen, Puma, Reebok, Starbucks, Subway, Caratlane, Helios, and more.

With this expansion, Palmonas continues to redefine jewelry retail, making premium designs more accessible to a wider audience.

KorinMi, India’s first Korean skincare clinic, is set to redefine beauty standards with the launch of its opulent new space in Defence Colony, New Delhi. The state-of-the-art facility will be housed within the prestigious Centre for Skin & Hair Pvt Ltd, led by renowned celebrity dermatologist Dr. Deepali Bhardwaj. Following the success of its flagship clinic in Gurgaon, this expansion marks a significant step toward making authentic Korean skincare more accessible in the capital.

Combining the essence of traditional Korean beauty rituals with advanced dermatological techniques, KorinMi offers a transformative skincare experience. The new center will specialize in personalized treatments tailored to address a variety of skin concerns, helping clients achieve the much-coveted “glass skin” effect. The clinic will feature cutting-edge services, including 3D Skin Analysis & Consultation, which uses advanced diagnostic technology to curate customized skincare plans. Additionally, KorinMi will introduce its signature K GLOW treatments, designed to target specific skin needs such as brightening and anti-aging, sensitive skin, and acne and pore control.

Reshbha Munjal, Co-founder, KorinMi shared, “The incredible response and transformative results we’ve witnessed at our flagship clinic in Gurgaon have inspired us to expand into the vibrant hub of Defence Colony. This new space brings authentic professional Korean skincare closer to the heart of Delhi, offering a luxurious and personalized experience that caters to every skin need. We’re excited to continue our journey of helping clients achieve radiant, glass skin with treatments rooted in the elegance and expertise of Korean beauty traditions.”

One of the clinic’s standout offerings is the KorinMi Glass Skin Resurfacing Treatment (Herbal Peel), a 100 percent natural exfoliating peel that nourishes the skin and reveals a radiant glow in just three days. Additionally, the KorinMi Diamond Glass Skin Treatment (Acid Peel) is India’s first 5-acid formula peel, specifically designed to deliver instant brightness and a luminous glow, making it an ideal pre-event skincare solution for weddings and special occasions.

A key collaboration in this expansion is Dr. Deepali Bhardwaj, an internationally trained skin allergy specialist and one of the few dermatologists in India offering immunotherapy—an essential treatment in the wake of rising pollution and skin allergies. 

“I have added an Indian scientific angle to these Korean treatments, which are making the results fantastic and helping Indians achieve their goal of clear and glass skin. It's a fantastic treatment but with a holistic approach,” shared Deepali Bhardwaj.

With KorinMi’s commitment to innovation and Dr. Bhardwaj’s dermatological expertise, the clinic aims to set new benchmarks in skincare excellence. As KorinMi opens its doors to this new luxury destination, clients are invited to experience the transformative power of authentic Korean skincare. Designed to provide a personalized and indulgent experience, every treatment at KorinMi is a testament to the elegance, precision, and effectiveness of Korean beauty traditions.

CHK, the new D2C footwear startup co-founded by Dealshare’s Sankar Bora, has successfully raised a seed funding round led by global venture capital firm Accel. With this investment, CHK’s total funding now stands at US$2.5 million, following an earlier pre-seed funding round from BlueStone Jewellery and Lifestyle Limited.

The company plans to use the newly acquired funds to accelerate production and enhance its go-to-market strategy ahead of its highly anticipated public launch in April. CHK aims to introduce innovative lifestyle footwear designed for fashion-forward millennials and Gen-Z consumers, a significant demographic in India’s young professional population. Positioned as a truly "Made in India" brand, CHK will manufacture its products at a state-of-the-art facility in Tamil Nadu, which also houses an integrated design and R&D unit to ensure top-quality innovation throughout the production process.

“Getting this backing of marquee investors like Accel and BlueStone will go a long way in enabling our mission of producing world-class and end-to-end ‘Concept to Creation’ shoes that redefine lifestyle footwear for India’s discerning and fashion-conscious youth,“ said Sankar Bora, Co-founder, CHK. 

Alongside Sankar, the founding team includes Deepan Babu, a former McKinsey Consultant and IIMA graduate; Bharat Mahajan, a former Design and Product Development Executive at Wildcraft, Puma, and Adidas; and Deepak Patil, a former Myntra Director and Cure.fit Project Lead. Bharat and Deepak are both alumni of the Footwear Design & Development Institute (FDDI).

Prashanth Prakash, Partner, Accel said, “With CHK, we are excited to get an early ringside seat for what promises to be an exciting journey in building a manufacturing-led innovative D2C footwear brand out of India. Sankar and his team are reimagining lifestyle footwear for India’s fashion-conscious youth and their ‘Concept to Creation’ model aligns with global trends of integrated manufacturing that enables brands to rapidly adapt to evolving consumer preferences.”

CHK’s unique “Concept to Creation” model offers full control over the production process, from design to finished product. This integrated approach enables the company to achieve faster turnaround times, better cost efficiency, and a steady stream of fresh, on-trend styles.

“We saw many commonalities in CHK’s founding team’s vision for CHK and BlueStone’s own journey as a manufacturing-led, concept-to-creation lifestyle brand. With CHK, we have an opportunity to help the team build and scale the brand quickly and, in the process, also transform how young Indians buy and use lifestyle footwear,” stated Gaurav Singh Kushwaha, Founder and CEO, BlueStone. 

CHK plans to set itself apart in the crowded footwear market by redefining design innovation and targeting the “Fashion-Seeking Youth Tribe”—a growing group of young, style-conscious individuals who view fashion as a form of self-expression. The brand’s core philosophy is to create footwear that reflects the latest trends and resonates with its consumers, offering a variety of styles ranging from bold and eclectic to understated and sophisticated.

Salad Days, one of the prominent healthy food brands, has secured Rs. 30 Crores in a Series A funding round, co-led by V3 Ventures and Client Associates Alternate Fund (CAAF). This marks the company’s first institutional investment after over a decade of profitable operations as a bootstrapped venture, highlighting its strong business model and leadership in the healthy food sector.

The newly acquired funds will be used to expand the company’s omnichannel presence and enhance operational efficiency. Salad Days plans to launch new stores, upgrade its technological capabilities, recruit top talent, and strengthen marketing efforts. The company also aims to explore new sales channels and introduce menu innovations while maintaining profitability and customer loyalty. Basic Roots Consulting’s Arindam Basu and Sonal Biyani acted as exclusive advisors for this transaction.

Established in 2014 by Varun Madan, Salad Days has been a pioneer in India’s healthy food market, launching at a time when the category was nearly non-existent. The brand currently operates 25 cloud kitchens and 12 outlets in Delhi-NCR, nine in Bangalore, and four in Mumbai. Beyond salads, its diverse menu includes grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. Through its state-of-the-art central kitchen infrastructure, Salad Days ensures consistency and quality, fostering a strong customer base and brand recognition in the competitive food-tech industry.

Varun Madan, Founder & CEO, Salad Days said, “Having built Salad Days on a foundation of customer trust for over a decade, this funding marks an exciting new chapter in our mission to make nutritious eating accessible to all Indians. As India's healthy food market expands rapidly, projected to reach $30 billion by 2026, we're uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points. While we've maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to further scale our impact significantly. We're focused on strategic expansion across all dimensions - from expanding our footprint to strengthening our team and enriching our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”

Arjun Vaidya, Co-founder and Managing Partner, V3 Ventures shared, “At V3 Ventures, we actively seek businesses that combine strong fundamentals with scalable growth potential. India is changing the way we eat and Salad Days caters to this new theme perfectly. Their journey of bootstrapped profitability and market creation for over a decade demonstrates that they have the right platform to see serious scale from here. As a gluten-free, artificial sugar-free, and health-conscious eater - the offering did resonate with me personally as well.”

Shivam Diwan, Executive Director and Head, Client Associates Alternate Fund (CAAF) said, “We are very excited to partner with Salad Days in its Series A fundraise. Salad Days is among our first few investments at CAAF, and it truly represents what we look for in an ideal investment – a customer-obsessed, mission-driven founder who has been able to create a category-defining brand, profitable, sustainable execution, and strong, scalable unit economics. All of this is in a consumer category which we think will only go from strength to strength with time. Looking forward to building the Company and category together with Varun.”

Further reinforcing its commitment to quality and sustainability, Salad Days operates an organic farm in Vasant Kunj, where it cultivates fresh produce for its menu. This strategic investment in controlled farming ensures high-quality ingredients and a robust supply chain. The brand currently sells its products through its website, centralized phone lines, and major food aggregators such as Swiggy, Zomato, and ONDC.

Baker's Artisanal Recipes (BAR) is revolutionizing chocolate indulgence in India with its premium couverture chocolate collection. Since 2021, BAR has championed the philosophy of "quality over quantity," ensuring consumers enjoy the finest ingredients in their sweet treats.

BAR sets itself apart through its commitment to pure cocoa butter, a key distinction between couverture and compound chocolate. Unlike compound chocolates, which contain hydrogenated vegetable fats that may impact cardiovascular health, couverture chocolate retains the natural benefits of cocoa butter. Particularly, dark couverture chocolate is rich in flavonoids, known for their antioxidant properties that may help reduce inflammation and support heart health.

The brand’s artisanal process begins with selecting the finest cacao beans, which are finely ground for a silky texture and meticulously tempered for a flawless crystalline structure. With a focus on small-batch production, BAR ensures consistency across its carefully curated selection, ranging from 33 percent Pure White couverture to an intense 99.5 percent Dark couverture. The brand also caters to diverse dietary preferences with vegan, sugar-free, and gluten-free options.

BAR's couverture chocolates go beyond baking, offering sophisticated pairing opportunities. Dark couvertures pair exquisitely with fresh fruits like strawberries, raspberries, and oranges, balancing sweet and rich flavors. Cheese lovers can explore combinations with aged cheeses for intense contrast, while milk chocolate varieties complement creamy goat cheese. Wine enthusiasts will appreciate how BAR’s 70% dark couverture enhances the depth of full-bodied reds, while its white couverture offers an intriguing contrast with sparkling wines. The chocolates' nutty undertones also pair seamlessly with almonds, hazelnuts, and pecans, adding a delightful texture.

Expanding its presence, BAR has introduced 'The BAR Collective' in Bangalore, featuring Bean to Bar chocolates that highlight the depth of carefully crafted flavors. For home bakers and professionals, BAR offers convenient chocolate callets in their nickels collection, perfect for creating ganaches, truffles, cakes, and cookies.

Rooted in three fundamental pillars—Baker’s utility, Artisanal quality, and Recipe possibilities—BAR is nurturing a community devoted to high-quality chocolate craftsmanship. Through its #raisetheBAR initiative, the brand educates consumers about the differences between compound and couverture chocolate, encouraging more informed and creative culinary applications.

With its unwavering dedication to quality ingredients, BAR is redefining mindful indulgence, demonstrating that chocolate enjoyment is not about limitation but about embracing superior taste and craftsmanship. As wellness trends evolve to favor thoughtful consumption, BAR remains at the forefront, offering premium couverture chocolates that celebrate both flavor and quality.

Prosperity, a homegrown brand dedicated to preserving and celebrating India's rich artisanal traditions, has launched its latest collection—the Pattachitra Art Collection. This stunning collection pays tribute to the ancient art form of Pattachitra, which originated in Odisha and is revered for its intricate detailing and storytelling inspired by mythology and folklore.

Pattachitra, which translates to "cloth painting," is a centuries-old art form historically used for ritualistic purposes and as cherished souvenirs for pilgrims visiting sacred temples like the Jagannath Temple in Puri. Characterized by its vivid colors, elaborate motifs, and depictions of deities, epics, and nature, Pattachitra remains a significant cultural legacy that continues to fascinate art enthusiasts across generations.

Rinkal Bagadia, Founder, Prosperity shared, “Each piece of this collection tells a story—not just of clay and craftsmanship but of the artisans’ relentless dedication to preserving this extraordinary art form. Our aim is to bring such heritage-rich crafts to contemporary homes while supporting the livelihoods of the artisans behind them.”

Exclusively available on the Prosperity website, the collection features an array of handcrafted decor items that seamlessly blend traditional artistry with modern aesthetics. Among the standout pieces is the Pattachitra Tiger in white, priced at Rs. 5,400, a striking representation of the harmony between wildlife and nature. Crafted on a fiberglass base, this curio is adorned with intricate Pattachitra motifs created by master artisans from Odisha. Another exquisite piece is the Pattachitra Tiger in yellow, also priced at Rs. 5,400, featuring vibrant hues and elaborate detailing that make it a captivating addition to any space. The collection also includes the Pattachitra Cow in pink, available for Rs. 4,800, which showcases delicate Pattachitra patterns in soft pink tones, embodying a balance between tradition and contemporary elegance. Similarly, the Pattachitra Cow in blue, priced at Rs. 4,800, features soothing green and yellow hues with intricate hand-painted designs, adding a sense of serenity to interiors.

Beyond offering artistic decor, the Pattachitra Art Collection serves as an initiative to empower artisans and sustain this unique craft tradition. By ensuring fair wages and expanding market opportunities, Prosperity is committed to preserving India’s artistic heritage while making timeless craftsmanship accessible to a wider audience. Each collectible reflects the dedication and expertise of Odisha’s artisans, keeping alive the cultural narratives passed down through generations.

Blaupunkt, one of the global leaders in audio technology, has introduced its premium offering, the SBW600 Xceed Dolby Atmos Home Theatre. This state-of-the-art system promises to transform home entertainment by delivering a groundbreaking Dolby Atmos experience, bringing the magic of immersive, cinematic sound directly into living spaces.

Positioned as a standout in its category, the SBW600 Xceed combines cutting-edge technology, sleek design, and extraordinary audio performance. With its advanced speaker configurations, including strategically placed top, front, and side speakers on the soundbar and dual rear satellite speakers, the system creates a seamless 360° sound experience that envelops listeners in a rich 3D audio environment.

The SBW600 Xceed brings every moment to life, whether it’s bullets flying past, birds fluttering overhead, or the roar of an F1 car speeding by. Thanks to Dolby Atmos technology, listeners are placed right at the heart of the action, experiencing spatial sound like never before.

Blaupunkt’s signature blend of German precision and American technology ensures unparalleled sound quality. The SBW600 Xceed integrates advanced sound processing algorithms that harmonize with Dolby Atmos, DTS, and IMAX-enhanced technologies to deliver unmatched clarity and depth.

Durability is another hallmark of the SBW600 Xceed, with its all-metal construction designed to withstand high vibrations and prolonged use. Every speaker driver is encased in metal, ensuring resilience and exceptional performance over the long term. The system also offers a wide range of connectivity options, including HDMI-ARC, Optical, Coaxial, AUX, USB, and Bluetooth, ensuring seamless integration with various devices and maximum convenience for users. Its intuitive design guarantees a quick setup and effortless operation, meeting both current and future home audio needs.

As Blaupunkt celebrates a century of innovation, the SBW600 Xceed represents the pinnacle of its expertise in audio technology. With its Dolby Atmos technology, 360° sound design, and premium-grade construction, the SBW600 Xceed sets a new benchmark in home entertainment, redefining reliability, performance, and design for audiophiles and movie enthusiasts alike.

The Blaupunkt SBW600 Xceed Dolby Atmos Home Theatre is now available, inviting discerning users to elevate their audio experiences and immerse themselves in unparalleled soundscapes.

East Lifestyle, a renowned name in stylish and functional furniture, has launched its latest collection of captivating side tables, designed to elevate everyday living. These exquisite pieces are not just furniture; they reflect East Lifestyle’s commitment to merging aesthetics with practicality, transforming side tables into essential elements of home decor.

Side tables, once considered merely functional, have now become central to enhancing the ambiance of living spaces. They serve as convenient surfaces for lamps, books, drinks, and decorative items, while also adding to the overall visual appeal of a room. With this in mind, East Lifestyle’s new collection redefines the role of side tables, making them a statement of style and sophistication.

The collection features an array of designs crafted to suit various tastes and decor styles. From sleek, modern tables made with polished metals to warm, inviting designs crafted from solid wood, East Lifestyle offers something for every home. 

"We believe that home decor should be an expression of individual style. Our new side table collection reflects this philosophy, offering a diverse range of options that cater to a variety of aesthetics and needs. We are confident that these pieces will not only enhance the functionality of any living space but also add a touch of elegance and sophistication,” commented Aprajita Bhargava Bhasin, COO and Interior Consultant, East Lifestyle. 

The collection includes standout pieces such as the elegant Carlotta Empire Bedside Table, the unique Portuguese Colonial Side Table, the versatile Marble Nesting Side Table, and the classic Victorian Bedside Table. Other highlights include the contemporary Grandios Symphony Sofa Side Table, the luxurious Empire Bedside Table, the sleek ChateauNoir Bedside Table, the mid-century modern Carter Mid Century Bedside Table, the bohemian-inspired Bohemian Bedside Table, and the timeless 19th Century Bedside Table. Each piece is meticulously crafted from high-quality materials, ensuring durability and longevity, while offering a perfect balance between form and function.

The collection is now available at East Lifestyle stores and on their website, with customization options for customers seeking personalized pieces tailored to their specific needs.

Amiy Paincare, a brand associated with wellness and pain management, has officially launched its innovative paincare line, Brilliance Revive Dual-Action Advanced Oral Drops. This groundbreaking product combines bio-neuromodulation technology with a unique blend of soothing herbal plant elixirs, designed to penetrate deep into cells, activate nerves, and recharge the body’s nutritional defenses. Whether it’s period pain, muscle aches, anxiety, gut discomfort, or acne, Amiy guarantees relief within an hour, all while being free from harmful additives. The brand aims to provide not just immediate comfort but also long-term health benefits through its transformative solutions.

“At Amiy, we believe that true well-being comes from within—our new paincare line is a tribute to people’s individuality, their inner personality combining biotechnology and nature’s artistry in its purest form says. This Paincare line is not just a natural pain reliever; it’s an experience, a journey towards a brilliant, confident personality,” shared Ashmita Venkatesh, Founder Amiy.

The paincare line includes two standout products. The AMIY Period Pacifier is a natural solution for menstrual pain relief, made with a potent combination of Vijaya leaf extract, ashwagandha, and 26 Himalayan herbs, supported by advanced neurological research. This formulation not only relieves menstrual pain within an hour but also helps restore hormonal balance, regulate cycle flow, and tone the uterus lining. Additionally, it enhances uterine vitality and reduces the risk of endometrial cancer. Meanwhile, the Tranquil Tonic offers a 100 percent natural solution for anxiety, fear, and panic relief. Powered by Vijaya leaf extract and a herbal plant elixir, it is designed to naturally restore and balance the nervous system, providing a holistic approach to mental well-being.

Amiy’s vision extends beyond pain relief, emphasizing sustainability and luxury in equal measure. The brand’s commitment to eco-consciousness is evident through its recyclable packaging and responsibly sourced ingredients. This innovative approach reflects Amiy’s dedication to redefining wellness as a harmonious blend of effectiveness, sustainability, and indulgence.

The Amiy Paincare collection will be available for purchase starting January 23rd on the official website, www.AmiyNaturals.com. Alongside the launch, Amiy invites individuals to join the Amiy Experts and Amiy Army, a community of certified professionals and wellness advocates dedicated to empowering men and women in their journey toward holistic health and self-care.

With its groundbreaking paincare line, Amiy Paincare aims to help individuals rediscover their unique brilliance. As the brand emphasizes, "Every drop of innovation unveils your unique, rare inner brilliance." Combining the power of nature and biotechnology, Amiy is setting a new benchmark in pain management and self-care, offering consumers an unparalleled wellness experience.

Bangalore-based fresh produce retail brand, Origin Fresh, has raised $1 million in pre-seed funding, with Aeravti Ventures leading the round. The funding also saw participation from a group of Ultra HNIs. These funds will be utilized to expand the brand's delivery network and develop infrastructure to support its growth. The company aims to become an omnichannel fresh produce brand in India, planning to expand its presence to 200 supermarkets across Bangalore and Chennai by next year, alongside its e-commerce platform.  

With its "Fresh or Nothing" promise, Origin Fresh ensures farm-fresh produce is delivered to customers’ doorsteps within 12 hours of harvesting. The brand eliminates intermediaries to maintain quality and offer competitive prices. The idea for the brand was inspired by the founders’ experiences abroad, where they noticed the availability of high-quality, fresh produce. Observing a gap in India’s market, the company seeks to prioritize freshness and quality over convenience.  

Prashanth Vasan, Co-Founder and CEO of Origin Fresh shared, "We are excited to welcome our investors who believe in our vision to revolutionise the fresh produce market. When others trust in your vision, it instills a greater sense of responsibility to achieve the goals you've set. This collaborative approach enhances our ability to reach our objectives effectively and thoughtfully."  

Rishabh Singh, Managing Partner at Aeravti Ventures added, "Origin Fresh is redefining the fresh produce space by proving that Farm-to-Table does not need to be premium or inaccessible, making quality and freshness easily available to consumers. By bridging critical supply-chain gaps, Origin is en-route to be one of the country’s leading suppliers of fresh produce."  

Since its launch, Origin Fresh has achieved significant milestones, including surpassing 5,000 orders within 40 days. The brand has earned trust from over 60% of customers who placed repeat orders within two weeks. Its catalog features over 250 fresh produce items, including exotic varieties. Unlike competitors focused on same-day delivery, Origin Fresh’s next-morning delivery model is designed to ensure optimal quality for health-conscious consumers.

Bonkers Corner, one of India’s leading streetwear fashion brands, has announced the grand opening of its 12th store at Vashi Inorbit Mall, marking a significant milestone in its journey to bring bold and unique streetwear to fashion-forward individuals across the country.

Spanning 1,566 sq. ft. on the ground floor (G-50) of Vashi Inorbit Mall, the new store offers a premium shopping experience, featuring Bonkers Corner’s latest collections, including Looney Tunes, Smiley Originals, and Pushing B. The store’s vibrant and energetic design elements reflect the brand’s commitment to innovation and style, creating an immersive experience for shoppers.

Shubham Gupta, Founder, Bonkers Corner said, “We are thrilled to open our 12th store at Vashi Inorbit Mall, marking a significant milestone in our expansion journey. Our goal is to bring accessible streetwear fashion to all corners of India, and this new store reflects that vision. We are excited to welcome our customers and provide them with an immersive shopping experience that represents the essence of Bonkers Corner.”

Strategically located at one of Navi Mumbai’s premier retail destinations, the new store is set to make Bonkers Corner’s trendy and bold apparel more accessible to fashion enthusiasts in the region. Customers can look forward to exploring exclusive products that showcase the brand’s full range of fashion-forward styles.

To celebrate the opening, Bonkers Corner is offering an exclusive "Buy 2, Get 1 Free" deal to the first 100 customers on launch day, adding to the excitement of this milestone event.

This latest expansion underscores Bonkers Corner’s mission to bring cutting-edge streetwear to India’s fashion-conscious generation. With its doors now open, the Vashi Inorbit Mall store invites the community to experience a fresh and dynamic retail environment.

Dressfolk, a handloom clothing brand, has raised an undisclosed funding round led by Eternal Capital, with participation from notable D2C founders Ghazal Alagh (Founder, Mamaearth) and Dhruv Koli (Founder, Boba Bhai), according to a company release on Monday.

The round also saw investments from Nobody Ventures, Eagle Wings Ventures, and 3 Peaks Ventures. Existing backers All In Capital, Sidhant Keshwani (Libas), and Vidur Kataria (Master Chow) reaffirmed their support by participating in the funding round.

“Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people, and the newly raised funds will enable us to rapidly expand our offerings beyond sarees to build a broader portfolio of contemporary Indian wear,” said Nitin Mehrotra, Founder, Dressfolk.

The brand has reported significant growth of nearly 200 percent in FY24, with an average order value exceeding Rs. 7,000 and a low return rate, highlighting strong customer loyalty, the release stated.

The newly acquired funds will be directed toward scaling operations, diversifying product offerings, and enhancing Dressfolk’s global reach. Currently, the brand works with a network of over 800 weavers and 120 artisans across six states, supporting local communities while reimagining India’s artisanal heritage for modern consumers.

In addition to its website, Dressfolk has broadened its distribution through leading platforms such as Aza Fashions, Nykaa, and Myntra, and frequently hosts exclusive pop-up events across the country. As part of its global expansion plans, the brand is set to launch a dedicated international website, bringing Indian handlooms to a worldwide audience.

Established in 2021 by Preety Agrawal and Rahul Sharma, KesarCo has quickly gained prominence in India’s food industry. Specializing in grocery staples and dry fruits, the bootstrapped brand sources products directly from over 5,000 farmers across the country, ensuring quality and freshness.

With a fully integrated supply chain covering procurement, processing, and distribution, KesarCo maintains rigorous quality checks at every stage. The company has also partnered with government bodies to ensure consistent and reliable products for its customers.

In the fiscal year 2023-24, KesarCo achieved sales of Rs. 11 crore. Building on this momentum, the company has set an ambitious revenue target of Rs. 25 crore for FY 2024-25. To support its growth, KesarCo is gearing up to expand its physical presence by venturing into offline retail in 2025, a move aimed at making its products more accessible to customers.

The company is also investing in infrastructure development. Plans are underway to increase its processing units from three to five by the end of the financial year and significantly enhance its daily dispatch capacity by five times. These developments are expected to bolster the brand’s ability to meet growing consumer demand efficiently.

“Delivering naturally grown agricultural products transformed into high-quality and affordable finished goods for widespread consumption, without compromising on excellence or accessibility,” said Preety Agrawal.

To ensure smooth operations, KesarCo leverages advanced tools such as Shopify, Shiprocket, Unicommerce, Simpl, and Jira. These business enablers streamline processes, optimize supply chain management, and drive operational efficiency.

With its farmer-first approach, cutting-edge infrastructure, and a focus on quality and affordability, KesarCo is poised to become a key player in India’s rapidly growing food market while setting new standards for excellence.

Online astrology consultancy platform AstroTalk has expanded its offerings by launching its direct-to-consumer (D2C) vertical, the ‘AstroTalk Store.’

The store offers a wide range of gemstones and healing stones, infused with “positive mantras and chants” by astrologers. It also features accessories designed to align energy and enhance style, categorized under themes like Love, Money, and Evil Eye, as stated by the company.

"We observed a significant demand from our customers for authentic remedies. This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market. Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25,” shared Anmol Jain, Co-founder, AstroTalk.

The D2C vertical is expected to contribute 25-30 percent of the company’s revenue in the long term while also achieving profitability. AstroTalk has announced that its products are available on Myntra and Amazon, with plans to expand to the quick-commerce platform Zepto soon.

AstroTalk has shown strong financial performance, with revenue from operations rising 2.3x to Rs. 651.12 crore in FY24. The company’s profit also grew significantly, increasing 11.8x year-on-year to Rs. 99.99 crore.

AstroTalk aims to double its revenue in FY25, targeting approximately Rs. 1,250 crore with an operating profit of Rs. 230-250 crore. The platform hosts over 41,000 astrologers, catering to more than 4,50,000 daily users and 2.5 million monthly users. As per TheKredible, the Puneet Gupta-led company has raised $34 million in two funding rounds.

AstroTalk’s move into the gemstone market aligns well with its core astrology business, although the segment is highly competitive and dominated by serious buyers. Competitors are likely to monitor its progress to determine whether AstroTalk becomes a collaborator or a rival in the space.

While the startup has been a remarkable success story, challenges lie ahead as it adapts to the pressures of venture capital expectations. Concerns include potential shifts in its operational model, such as higher billing targets, commission rate adjustments, or incentive-based pay structures for astrologers.

AstroTalk’s continued expansion demonstrates its growth ambitions, but experts caution the company to ensure its core astrology business remains robust amidst diversification. Balancing innovation with a focus on foundational strengths will be key to sustaining its upward trajectory in the competitive market.

Shyft, a well-recognized name in personalized wellness solutions, has entered the plant-based protein powder market with the introduction of its innovative Plant Protein Isolate. Known for its commitment to clean, sustainable, and effective products, Shyft’s latest offering stands out due to its minimalist formulation, which includes only five carefully selected ingredients.

Unlike many protein supplements currently available, Shyft’s Plant Protein Isolate is entirely free of refined sugars, artificial flavors, emulsifiers, stabilizers, preservatives, and other unnecessary additives. The product aligns with Shyft’s mission to simplify nutrition and address dietary gaps, offering a solution that is both clean and effective.

The launch of Plant Protein Isolate is a significant milestone for the brand as it reflects its promise to create high-quality products that prioritize transparency and functionality. 

The move into plant-based protein powder comes in response to a significant health concern highlighted by the PRODIGY survey, which revealed that 9 out of 10 Indians suffer from protein-deficient diets. While whole foods remain the most nutritious option, Shyft’s Plant Protein Powder offers a practical and sustainable way for individuals to meet their daily protein needs, particularly for those with active lifestyles and fitness goals.

Each 33g scoop of Shyft’s Plant Protein Powder provides an impressive amount of protein, with 24.4g in the Natural Cocoa flavor, 25g in the Vanilla flavor, and 26g in the Unflavored variant. The powder also contains 4.2g of Branched-Chain Amino Acids (BCAAs), making it ideal for muscle repair and building. Its excellent mixability and digestibility ensure a smooth and enjoyable experience, whether mixed with water, plant-based milk, or a smoothie.

The Shyft Plant Protein Isolate is now available for Rs. 1800 on the Shyft website and Amazon, offering a clean, effective, and minimalist approach to meeting daily protein requirements.

Ministry of Pedicure, one of a leader in premium personal care, has unveiled the relaunch of its iconic Bombini Lush Mani-Pedi, a luxurious self-care upgrade designed to transform your routine into a full-on pampering ritual. This isn’t just a typical mani-pedi kit—it’s an indulgent experience meant to leave you feeling revitalized and amazing.

Think of it as a little ‘dessert’ for your hands and feet—decadent, refreshing, and worth every moment of indulgence.

The revamped Bombini Lush Mani-Pedi features delightful, dessert-inspired packaging that exudes a sense of playfulness and luxury. Vibrant colors, soft pastels, and whimsical details like ice cream scoops, sprinkles, and waffle cone textures elevate the packaging, mirroring the richness of the upgraded experience. With this relaunch, the Ministry of Pedicure promises a pampering pedicure like never before, redefining at-home self-care.

The Bombini Lush Mani-Pedi takes users on a six-step journey of indulgence, ensuring a spa-like escape in the comfort of their own homes. The experience begins with the Bubble Bath, a skin-softening bath bomb that turns warm water into a dreamy soak, instantly melting away tension and stress. This is followed by the Crystal Crumble, a soothing salt soak that refreshes and rejuvenates tired hands and feet. The next step, the Creamy Cleanser, deeply cleanses and purifies the skin, removing any impurities and preparing it for the subsequent steps. Users then enjoy the Sugar Shine Scrub, which gently polishes away dead skin cells, leaving the skin nourished and glowing. The indulgence continues with the Pie Pack, a deeply hydrating and nourishing treatment that revitalizes the skin. Finally, the experience concludes with the Buttery Bliss Massage Cream, a rich and velvety cream that leaves the skin feeling incredibly soft, supple, and thoroughly pampered.

Whether you’re unwinding after a hectic week, preparing for a special occasion, or carving out some well-deserved ‘me-time,’ this kit delivers the spa-like escape you deserve.

The Ministry of Pedicure emphasizes that Bombini Lush Mani-Pedi isn’t just a routine—it’s an expression of self-love. The relaunch of Bombini Lush Mani-Pedi is set to elevate the personal care experience, offering a luxurious and rejuvenating solution for those seeking moments of indulgence in their busy lives.

Wearable tech startup Ultrahuman achieved significant growth in retail and India during the fiscal year ending March 2024, with its revenue scaling threefold to over Rs 100 crore. The Deepinder Goyal-backed firm also reduced its losses by 45 percent in the same period.  

According to consolidated financial statements filed with the Registrar of Companies, Ultrahuman's total income increased to Rs 107 crore in FY24, up from Rs 30 crore in FY23. The Bengaluru-based company specializes in self-quantification products, including the Ring Air smart ring, the M1 Live glucose monitoring wearable, and a blood testing product called Blood Vision.  

The company launched its high-end Rare smart ring collection at the Consumer Electronics Show (CES) 2025, featuring 18-karat gold and platinum models priced up to $2,200, making it one of the most expensive smart rings globally. Revenue from the sale of smart rings accounted for 75 percent of its total revenue, standing at Rs 80 crore in FY24. The remaining revenue came from subscription income and allied services. Ultrahuman also operated subsidiaries in the UAE and London during FY24.  

On the expenditure front, the cost of procuring rings and related materials was the largest expense, accounting for 26 percent of overall costs, which rose 85 percent to Rs 38 crore in FY23. Employee benefits remained stable, while advertising costs were reduced by 38 percent during FY24. However, overall expenditure increased by 44.6 percent to Rs 146 crore in FY24, compared to Rs 101 crore in FY23, driven by technology, freight, legal, software, and other overheads.  

The company’s improved operational efficiency led to a significant reduction in its losses, which dropped to Rs 39 crore in FY24 from Rs 71 crore in FY23. On a per-unit basis, Ultrahuman spent Rs 1.36 to earn Rs 1 in FY24, a marked improvement from the Rs 3.37 spent in FY23.  

Ultrahuman has raised over $60 million to date, including a $35 million Series B round led by Deepinder Goyal and other investors, bringing its post-money valuation to $125 million. Nexus Ventures holds a 17.26 percent stake, followed by Blume Ventures, while co-founders Mohit Kumar and Vatsal Singhal collectively own 28.9 percent of the company.  

Despite its impressive growth, Ultrahuman faces challenges in achieving profitability. The smart ring and glucose monitoring markets remain highly competitive, with external risks such as dependency on outsourced manufacturing adding to the uncertainties. For Ultrahuman, the journey toward profitability remains a work in progress.  

Chicco, a prominent baby care brand, has launched its largest flagship store in India at Ambience Mall in Gurgaon, as announced by the company on Monday. The inauguration was officiated by Rajesh Vohra, the chief executive officer (CEO) of Artsana India (Chicco), and the store is located on the second floor of the mall.

This expansive flagship store offers a comprehensive range of baby care products designed to meet various parenting needs. Among the offerings are baby apparel for newborns and children up to 6 years, marking a new addition to Chicco’s portfolio in India. Parents will find a selection of strollers, car safety seats, and highchairs, all tailored to diverse parenting requirements. Additionally, the store features a variety of cots, cribs, feeding accessories, toys, cosmetics, and toiletries, all crafted to adhere to the highest standards of safety and comfort.

“This new flagship store is a significant step in bringing Chicco’s trusted baby care solutions closer to families in Gurgaon. The larger format allows us to showcase a wider range of products, catering to every stage of the parenting journey,” said  Rajesh Vohra, Chief Executive Officer (CEO), Artsana India (Chicco).

While Chicco has established an online distribution network across the country, its retail outlets are currently limited to select metropolitan areas. The company plans to expand its retail footprint into more major and mini metros in the near future.

With over six decades of experience, Chicco provides a wide array of products across various categories, including nursing, baby toiletries, toys, travel essentials such as strollers, car safety seats, and highchairs, as well as fashion items. These products are developed through the Chicco Baby Research Centre, which collaborates with healthcare professionals and parents to ensure they meet the evolving needs of babies.

Fonzie Folksy, a luxury perfume brand, is redefining the fragrance industry with its unisex scents designed for free-spirited individuals who break rules, set trends, and shine like the moon amidst a sky full of stars. Launched in April 2024, the brand aims to create perfumes that transcend fleeting trends and align with an individual’s unique persona.

With its focus on longevity, complex compositions that evolve over time, and a unisex appeal, Fonzie Folksy stands out as a pioneer in offering fragrances that are more than just scents—they are personal statements.

The journey of Fonzie Folksy began over a casual coffee conversation between friends, where Co-Founder Ishita Misra shared insights from her foray into the world of perfumery. That conversation sparked the idea of creating a brand that would offer a signature scent in a market saturated with ordinary fragrances. This initial idea led to two years of rigorous research and numerous trials to identify the unique fragrances the brand envisioned introducing in India.

“The vision was clear—to offer a distinct signature scent amidst a world saturated with fragrances,” Misra explained.

Fonzie Folksy’s philosophy is rooted in a deep love for perfumery, driven by passion rather than market trends. The brand is built on the belief that fragrances are more than just tools to smell good—they evoke emotions, create memories, and express individuality without words.

“At Fonzie Folksy, we believe that your scent is a part of your persona. It walks into a room with you and stays long after you've left. Your fragrance tells a story that is unique, timeless, and unapologetically yours. Each of our unisex luxury perfumes is crafted as a tribute to celebrate your small joys, your big victories, your every day, and most importantly to celebrate YOU,” shared Ishita Misra, Co-founder, Fonzie Folksy.

Each luxury perfume from Fonzie Folksy is crafted to celebrate life’s moments—big and small. From joyous celebrations to everyday victories, the brand’s offerings are a tribute to individuality and the art of scent.

With its unwavering commitment to the craft of perfumery, Fonzie Folksy is not just creating fragrances; it’s creating stories, memories, and declarations of individuality for every free-spirited soul.

Hindustan Unilever (HUL) has announced its plans to acquire a majority stake in the premium beauty brand Minimalist, a move that aligns with its strategy to expand into high-growth demand spaces within the beauty and wellbeing sector.

As part of the agreement, HUL will acquire a 90.5 percent stake in Minimalist through a combination of secondary buyouts and primary infusion, with the option to purchase the remaining stake within two years. Minimalist will become part of HUL's Beauty & Wellbeing division, led by Harman Dhillon, executive director, Beauty & Wellbeing, HUL. The current Minimalist leadership team, comprising founders Mohit Yadav and Rahul Yadav, will continue to operate the business in collaboration with HUL. The transaction is expected to conclude in the first quarter of FY 2026.

Rohit Jawa, CEO and Managing Director, HUL said, “We are delighted to welcome Minimalist into the HUL family. This acquisition is another key step to grow our Beauty & Wellbeing portfolio in high-growth premium demand spaces. Mohit, Rahul, and the team have created a great brand built on science, product efficacy, and transparency.”

Ritesh Tiwari, Executive Director, Finance & IT and CFO, HUL shared, “We are excited to partner with the Minimalist team to unlock value through synergies and together, scale the brand to greater heights by leveraging our complementary capabilities.”  

Mohit Yadav and Rahul Yadav, Founders of Minimalist said, “We founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realize our dream of taking Minimalist to the world.” 

The collaboration not only reinforces HUL's commitment to evolving with consumer demands but also positions Minimalist as a key player in both domestic and global beauty markets. By combining Minimalist’s innovative product approach with HUL's vast distribution network and operational expertise, the partnership aims to unlock new opportunities for growth and success.

ClayCo, a premium skincare brand known for bringing traditional beauty rituals to modern skincare, has launched its latest innovation: SunGlaze Water-Gel Sunscreen. Part of the brand’s popular ‘Rituals of Japan’ skincare range, this new offering promises to elevate daily skincare routines with its advanced formulation and protective benefits.

Crafted using Japanese technology, SunGlaze boasts broad-spectrum UV filters, SPF 50+, and PA++++ protection, shielding the skin from harmful UVA and UVB rays. Enriched with barrier-repairing probiotics and ceramides, the sunscreen hydrates, strengthens the skin microbiome, and enhances the skin’s natural radiance. Its lightweight, water and sweat-resistant formula absorbs quickly, leaving no white cast, making it suitable for all skin types and everyday use.

“A suncare range is essential for any skincare routine today. We aim to meet our consumers' suncare needs, starting with our sunscreen, Sunglaze. In the coming months, we will introduce more suncare products curated for different skin needs and concerns, addressing everything from sun protection to nourishment for a healthy, radiant glow,” shared Niharika Jhunjhunwala, Founder and CEO, ClayCo.

Priced at Rs. 1,099 for 50ML, SunGlaze is now available on ClayCo’s official website and major e-commerce platforms, including Amazon, Nykaa, Myntra, Tira, Zepto, and Blinkit.

ClayCo, launched in March 2023, is renowned for blending global beauty traditions with modern science. Its ‘Rituals of Japan’ range features an extensive portfolio of products such as cleansers, moisturizers, serums, and masks. Designed for both women and men, the brand offers clinically tested, high-performance skincare that aims to deliver results that are “skin-deep and soul-deep."

With the introduction of SunGlaze, ClayCo reinforces its commitment to creating effective, holistic, and innovative skincare solutions for its consumers.

Country Delight, one of the trusted names in premium, natural essentials, has introduced its 100 percent Pure Farm Honey (NMR Tested) to the Indian market, offering an authentic and reliable kitchen ingredient for health-conscious consumers. This unique honey undergoes rigorous Nuclear Magnetic Resonance (NMR) testing by a certified lab in Germany, ensuring its purity and quality. Additionally, it is tested against 36 quality parameters as per FSSAI standards, including physicochemical, antibiotic, and microbial checks, to ensure the absence of added sugars.

In a market where honey adulteration with cheaper sugars or syrups is a growing concern, Country Delight’s NMR-tested honey provides consumers with a trustworthy option. NMR spectroscopy is becoming a preferred method in the honey industry for detecting adulterants such as high-fructose corn syrup, rice syrup, or other synthetic additives. This test provides a detailed "fingerprint" of the honey’s natural components, helping to verify its authenticity and origin.

Chakradhar Gade, CEO & Co-founder, Country Delight said, "We are thrilled and excited about launching NMR honey and setting a new benchmark in transparency of quality to our customers. Our single-minded mission is to deliver pure and better quality products that make India live better. Every batch of Country Delight Farm Honey is NMR tested and the quality report is easily available on the Country Delight App.”

The honey, priced at Rs. 221 for 450 ml, is rich in antioxidants and phytonutrients, offering numerous health benefits. Unlike refined sugars, which provide empty calories, Country Delight's honey supports wellness and offers advantages such as improved long-term health due to its bioactive compounds, including flavonoids and phenolic acids.

A 2022 systematic review of clinical trials has suggested that certain types of honey may slightly reduce fasting blood sugar levels and increase healthy cholesterol. Furthermore, honey's potential hypoglycemic effect could be beneficial in managing conditions like type 2 diabetes.

Country Delight Farm Honey is available for order through the Country Delight app in 17 major Indian cities, ensuring accessibility for customers across the country.

KIKO Live, India's first live commerce platform for retailers to sell both online and on ONDC, has officially launched its ONDC Buyer app. Through its online platform kikoshop.in, the company aims to transform the online shopping experience by providing innovative and seamless solutions for users.

Launched in 2020, KIKO Live has been helping small retailers grow their home delivery businesses with cutting-edge SaaS solutions. The newly launched buyer app brings a unique feature where users can paste an entire grocery list into the search box, allowing them to skip the hassle of searching for individual items. The app also suggests nearby stores with inventories matching the list, further enhancing the convenience of online shopping. Soon, users will also be able to photograph their grocery list and directly add the items to their cart, streamlining the shopping process even more.

In a bid to further enhance the shopping experience, Kiko Live has introduced Quick Commerce services in select areas of Delhi. Buyers will now be able to receive deliveries in under 30 minutes from nearby stores, with prices matching or being lower than those of other quick commerce platforms. Powered by ONDC, the logistics are quick and efficient, offering customers a fast, reliable delivery experience sourced from local grocery stores.

“We are excited to launch the ONDC buyer app on Kiko Live. We are confident that this will take the shopping experience to the next level. The app is already loaded with innovative features, and we are in the process of rolling out quick commerce to many more pin codes in Delhi and other cities as well. The Kiko Live buyer app will be launched in other cities like Mumbai, Bangalore, and Indore in the coming quarter,” shared Alok Chawla, Co- Founder & CEO, Kiko Live.

According to Forrester, the home delivery business for neighborhood retail stores is largely unorganised, valued at $70 billion annually. Small retailers typically depend on phone calls and WhatsApp to manage orders, resulting in slow deliveries. Kiko Live is addressing this issue with an innovative approach to faster, more efficient deliveries. By the end of 2025, Kiko aims to partner with over 10,000 stores and increase sales by 10-15 percent.

Looking ahead, Kiko Live plans to add even more features to its app. With the upcoming voice search and Optical Character Recognition (OCR) technology, users will soon be able to search for products using voice commands or scan handwritten grocery lists. This technology is expected to be available by the end of January.

Kiko Live’s asset-light model ensures quick commerce can be expanded even in Tier II cities and areas with low population density. The platform is set to become the largest non-dark-store-led quick commerce service in India, offering a wide variety of products and efficient delivery services.

Kiko Live has also been instrumental in helping local stores like Kirana stores, pharmacies, and electronics vendors set up digital storefronts quickly, offering a user-friendly interface and hyperlocal logistics solutions for speedy deliveries.

As the winter season sets in, O3+ introduces its latest skincare essential, the Ideal Hydration Daily Moisturising Cream, designed to keep skin hydrated and healthy-looking throughout the colder months. Suitable for all skin types, this lightweight cream offers long-lasting moisture, ensuring your skin feels soft, smooth, and refreshed all day long.

Enriched with a powerful blend of ingredients, the cream is formulated with Butylene Glycol, a moisture magnet that draws water into the skin, keeping it hydrated. Additionally, it features Capryl Triglyceride, a natural emollient that nourishes and smooths the skin, and Dimethicone, which creates a protective barrier to lock in moisture and prevent dehydration.

The O3+ Ideal Hydration Daily Moisturising Cream is the perfect solution for those combating the drying effects of winter or for anyone wanting to maintain a healthy skin balance year-round. Whether you’re looking for daily hydration or protection from harsh weather, this versatile cream meets all your skincare needs. Its gentle yet effective formula is designed to keep your skin moisturized without feeling heavy or greasy, making it an ideal choice for both men and women.

With a price of Rs. 499, this cream redefines the way we care for our skin in winter, offering a balance of hydration and nourishment in one easy-to-use product.

O3+ is a trusted brand known for creating high-quality skincare and hair-care products that combine advanced scientific research with the power of natural ingredients. The brand is committed to innovation and excellence, offering effective solutions that address diverse beauty and wellness needs.

The O3+ Ideal Hydration Daily Moisturising Cream is now available and is set to become an essential part of your winter skincare routine.

Deconstruct, a science-backed skincare brand in India, has raised Rs 65 crore in a funding round led by L'Oréal’s VC fund BOLD, along with V3 Ventures and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated. The funding follows a significant milestone of 1000 percent growth in FY25, with the brand achieving annualized net revenue of Rs 200 crore. This highlights Deconstruct’s growing presence in the retail skincare market.

Deconstruct has built its reputation by offering highly effective yet gentle skincare products. The brand challenges the notion that science-backed products must focus solely on efficacy for advanced users. Instead, its beginner-friendly approach ensures accessibility for first-time users. For instance, its mattifying and gel-based sunscreens are specifically designed for India’s hot and humid climate, addressing key consumer needs in a market often influenced by international trends. By focusing on beginner-friendly formulations, India-specific insights, and ingredient transparency, the brand has established a strong foothold in the competitive skincare market.

The newly secured funding will support Deconstruct’s expansion across multiple strategic areas. The brand plans to accelerate product innovation by developing advanced solutions that cater to diverse skin types, including sensitive skin. Additionally, it aims to enhance its distribution network by increasing its presence on Quick Commerce platforms, thereby improving accessibility across India. Deconstruct also intends to diversify its product portfolio by entering new categories while strengthening its leadership in segments like sunscreens and serums. These initiatives align with the brand’s mission of delivering beginner-friendly skincare solutions.

Malini Adapureddy, Founder of Deconstruct stated, “This milestone is a proud moment for us and reflects the trust our consumers and investors have placed in our vision. We have always built our products with the vision that effective skincare need not be irritating, and getting customer love for the exact same reason has been incredibly rewarding. Over the past year, we’ve helped 2 crore+ beginners start their skincare journey in the most remote pincodes. This funding empowers us to singularly focus on building highly effective yet gentle products.”

Raaz, a digital platform addressing male reproductive health challenges in Bharat, has raised approximately $1 million (Rs 7.7 crore) in pre-seed funding. The funding round was led by Fireside Ventures and Campus Fund, with participation from industry leaders including Altaf Saiyed (Traya), Raymond Russell (Pharos Fund), Vaibhav Domkundwar (Better), Shreyas Kumar (Fermat Commerce), and Bhargav Tarpara (Greenlit), among others.  

Founded with a mission to "make the next billion Indians possible," Raaz focuses on issues such as male infertility and sexual dysfunction. The platform offers personalized treatment plans based on root cause analysis, which include medication, diagnostics, nutrition, exercises, and tech-enabled compliance. Each patient is supported by a doctor and a personal health concierge who monitor progress and provide guidance throughout the treatment process.  

Male reproductive health remains a sensitive and often overlooked issue in India. Studies from the Indian Journal of Urology reveal that 1 in 4 men face sexual dysfunction, yet societal stigma and misinformation prevent many from seeking professional help. Raaz aims to address these challenges by offering privacy-focused, evidence-based solutions that emphasize sustainable and long-term treatment outcomes.  

The funds raised will be used to enhance the platform, conduct clinical trials, develop tech-driven treatment protocols, and launch targeted awareness campaigns. Over the next five years, Raaz plans to expand its reach across Bharat and establish itself as a trusted name in reproductive health solutions.  

Harshit Kukreja, Co-Founder and COO of Raaz said, “One night in a Delhi hospital, I treated a young man who had attempted suicide due to marital issues caused by erectile dysfunction. His struggle, after spending his life savings on quacks and fake remedies, left me wondering how many men across Bharat silently grapple with similar challenges. That incident stayed with me, and years later, it inspired Akash and me to spend time in Bihar and Uttar Pradesh trying to understand the problem better. We saw multiple go through this ordeal and it led us to start Raaz.”  

Akash Kumar, Co-Founder and CEO added, “For the longest time, we’ve been fed the overpopulation scare but today, we are seeing a worryingly rapid decline in fertility rates. If the trend continues, India risks becoming old before we become rich as a nation. Building Raaz is our small attempt at reversing that by helping couples have children through innovative reproductive health solutions while upholding individual choice. We are happy to partner with Fireside Ventures and Campus Fund, whose dedication to impactful change resonates with our core values.”  

Ankur Khaitan, Principal at Fireside Ventures said, “Raaz is tackling one of the most underserved yet crucial aspects of healthcare in India—reproductive health. Their empathetic, evidence-based program and deep understanding of Bharat's unique needs position them as true changemakers in the personalized healthcare space. We’re excited to support their journey as they work towards transforming millions of lives with efficacy and trust.”  

Richa Bajpai from Campus Fund added, “We're thrilled to back Akash and Harshit. With Raaz, they are addressing reproductive healthcare with remarkable sensitivity and innovation. Their fresh perspective and deep empathy for Bharat's needs, combined with their tech-first approach, exemplifies the transformative impact that student entrepreneurs can create in solving critical healthcare challenges.”  

With this funding, Raaz is poised to address a significant gap in India’s healthcare ecosystem, aiming to provide accessible and reliable reproductive health solutions across the country.

D’aromas, a trusted name in premium food products, has launched its all-new Jaggery Cookie Premix, offering a wholesome and healthier alternative to refined sugar. Designed to infuse the rich, molasses-like flavor of jaggery into kitchens across India, the premix is ideal for health-conscious bakers and food enthusiasts.

As the winter season stirs cravings for warm and comforting treats, the Jaggery Cookie Premix emerges as a perfect solution. With pre-measured ingredients, it simplifies the baking process, making it accessible to both beginners and seasoned bakers. The cookies, infused with the distinct sweetness of jaggery, are delightful on their own and can be easily customized with nuts, dried fruits, or chocolate chips for a personal touch.

“With our Jaggery Cookie Premix, we’re bringing back the natural sweetness and warmth of jaggery into modern kitchens. It’s not just about convenience—it’s about offering a healthier way to enjoy delicious homemade cookies while keeping traditional flavors alive. We are excited to provide our customers with a product that blends natural ingredients with ease of preparation, catering to both taste and health,” shared Dharmisha Gokani, Director, D’aromas.

The D’aromas Jaggery Cookie Premix is available in a 500g pack priced at Rs. 192.00, with larger sizes of 1kg, 3kg, and 5kg available for bulk baking needs.

Rediscover the joy of baking this winter with D’aromas’ Jaggery Cookie Premix—a gateway to healthier, more flavorful homemade treats. It’s more than just a premix; it’s an invitation to savor pure sweetness and rich, traditional flavors in every bite.

D’aromas serves as a comprehensive destination for premium, natural, and innovative food products, combining the essence of traditional goodness with the ease of modern convenience. Offering a wide variety of options—from nutritious baking solutions to luxurious treats—the brand is devoted to inspiring and satisfying its customers. Renowned for its commitment to quality and creativity, D’aromas has become a trusted choice for food enthusiasts, delivering products that suit every occasion and lifestyle.

A total of 18 companies, including Voltas, MIRC Electronics, Lumax, and UNO Minda, have been provisionally selected to receive benefits under the production-linked incentive (PLI) scheme for the white goods sector, with a committed investment of Rs 2,299 crore, an official announcement revealed on Monday.

“In the third round of the online application window of the PLI scheme, a total of 38 applications were received. After reviewing these applications, the government has provisionally selected 18 new companies. These companies include 10 manufacturers of components of Air Conditioners and 8 manufacturers of LED Lights, with committed investment of Rs 2,299 crore,” the commerce and industry ministry said.

Additionally, the ministry noted that six existing PLI beneficiaries have been selected to upgrade to higher investment categories, with an additional Rs 1,217 crore in committed investments.

For the Air Conditioner category, selected companies will be manufacturing essential components such as compressors, copper tubes, and heat exchangers. Meanwhile, in the LED light segment, manufacturers will focus on producing components like LED chip packaging, drivers, engines, light management systems, and metalized films for capacitors.

The ministry further highlighted that the total investments under the PLI Scheme for White Goods will amount to Rs 10,478 crore, resulting in production worth Rs 1,72,663 crore. “Altogether, 84 companies under the PLI Scheme for White Goods are set to bring investments of Rs 10,478 crore, resulting in production worth Rs 1,72,663 crore,” it said.

Some of the companies selected in this round include Voltas Components, which has committed Rs 256.73 crore to manufacture compressors, and MIRC Electronics, which has proposed a Rs 51.5 crore investment to produce AC components like motors and heat exchangers.

In the Air Conditioners sector, other selected applicants include Jupiter Aluminium Industries with a commitment of Rs 618 crore, Ram Ratna Wires (Rs 253 crore), SMEL Steel Structural (Rs 541.29 crore), and Next Generation Manufacturers (Rs 121.35 crore).

In the LED lights category, Lumax Industries has committed to an investment of Rs 60 crore for LED drivers, while Uno Minda will invest Rs 19.82 crore.

The ministry also mentioned that 11 of the 38 applications from this round will be referred to the Committee of Experts (CoE) for further examination and recommendations. Additionally, two existing applicants will also be evaluated by the CoE. One applicant has decided to withdraw their application.

Six existing PLI beneficiaries have been selected to upgrade to higher investment categories, which include Hindalco Industries, which will invest an additional Rs 360 crore, LG Electronics India (Rs 433 crore), Blue Star Climatech (Rs 180 crore), and Voltas Ltd (Rs 200 crore).

Uppercase, an innovative and eco-conscious luggage brand from India, is set to make a significant debut at the New York Fashion Week (NYFW) Fall/Winter 2025. The event, which runs from February 5 to 9, 2025, will feature Uppercase’s showcase on February 6 at 9 PM EST at Sony Hall, New York. This milestone moment highlights the 'Made in India' story, bringing sustainable Indian craftsmanship to one of the world's most prestigious fashion platforms.

At NYFW, Uppercase will present a sustainability-focused runway, featuring its eco-friendly designs. By blending cultural heritage with contemporary innovation, the brand aims to redefine luggage with a focus on conscious living. The showcase signifies the growing global presence of Indian fashion and craftsmanship, marking the first time Uppercase will present its products on such an international stage.

Sudip Ghose, Founder and MD, uppercase said, “This is a moment of great pride, not only for our brand but for India as a whole. We're excited to take our message of sustainable innovation to a global stage. uppercase believes in creating designs that not only serve a functional purpose but also promote a more conscious way of living. Our mission is to bring together eco-friendly solutions and classic design, and this milestone is a powerful affirmation of that commitment.”

Uppercase’s participation in NYFW will be part of a special “Made in India” showcase, featuring a diverse mix of Indian designers. This opportunity is particularly significant as it marks Uppercase’s first-ever appearance at the globally renowned fashion week, with the brand’s emphasis on eco-friendly fashion. The runway walk will showcase its sustainable designs, signaling a new chapter in both fashion and sustainable living.

As one of India’s leading innovators in the luggage and accessories sector, Uppercase’s presence at NYFW is expected to make waves, setting a new precedent for sustainable luxury and inspiring a global audience to consider the environmental impact of their fashion choices.

Lyne Originals, a brand known for its innovation in technology and sleek designs, has launched the Lancer 16 Smartwatch, setting a new standard in the smartwatch segment. Packed with advanced features like multi-sports modes, a smooth-function rotating crown, and Bluetooth music control, the Lancer 16 offers a unique blend of style and functionality.

The smartwatch boasts a 2.1-inch TFT screen that delivers vibrant visuals, ensuring a seamless user experience. With over 100+ customizable watch faces, the Lancer 16 allows users to personalize the device to suit their individual style and mood, whether they prefer a classic analog appearance or a modern digital design. Available in Black and Grey, it complements both casual and formal outfits with ease.

Navigating the Lancer 16 is effortless, thanks to its intuitive rotating crown. Fitness enthusiasts will appreciate the smartwatch’s multi-sports modes, which help track a variety of activities and monitor performance, making it the perfect companion for workouts, running, cycling, and more.

The Lancer 16 also keeps users connected on the go with Bluetooth calling and notification alerts. Sync the smartwatch with your smartphone to receive calls, messages, and app notifications directly on your wrist. The added Bluetooth music control feature allows users to manage their playlists effortlessly.

Designed for an active lifestyle, the Lancer 16 offers IP65 water resistance, making it resilient to splashes and light rain. The Find Your Device function adds practicality by helping users locate their paired smartphone with ease.

The LYNE Lancer 16 Smartwatch is now available for Rs. 1799 at a discounted price, and can be purchased through Lyne Originals’ official website, as well as on Flipkart.com, Amazon.in, and retail stores across the country.

MARS Cosmetics, a renowned name in the cosmetic industry, is set to achieve a major milestone with the launch of its 30th kiosk across India by the end of this month. This milestone aligns with the brand’s mission to make makeup accessible to everyone, reflecting its commitment to delivering personalized experiences and extending its reach beyond metro cities to rural and suburban areas.

The brand has recently opened kiosks in prominent shopping destinations, including Cosmos Mall in Siliguri, IP Sigra in Varanasi, VR Mall in Surat, Phoenix Mall in Pune, and Capital Mall and Metro Junction in Mumbai. These new locations aim to enhance customer engagement and elevate the beauty shopping experience for all.

What sets MARS kiosks apart is their unwavering focus on providing exceptional customer experiences. These kiosks are not merely points of sale but immersive experience centers designed to offer high-quality customer service and after-sales support. They also act as feedback hubs, ensuring that every customer’s needs are addressed promptly and effectively.

Pushpa Kandpal, Sr. Manager, EBO Operations expressed, “Our goal at MARS Cosmetics has always been to make beauty accessible to every corner of India, and this expansion is a significant step in that direction. These kiosks are designed as immersive experience centers, where individuals can discover and try our latest products while receiving expert advice from trained beauty professionals. We believe that makeup is for everyone, and by opening these kiosks across diverse locations, we’re ensuring that beauty is no longer limited by geography.”

Looking to the future, MARS Cosmetics has ambitious plans for further growth. The brand aims to increase its kiosk count to 65 by the next fiscal year, with a focus on expanding into suburban areas to reach a broader audience. This continued expansion underscores MARS’ vision of offering affordable, high-quality makeup to every corner of India, making beauty both inclusive and accessible.

Health-focused mouth freshener brand JoySpoon has raised Rs 56 lakhs in an extension of its seed funding round, bringing the total funding to Rs 1.81 crore. The round was led by Dishit Nathwani, Director at Gulab Oils, with participation from Prateek Toshniwal of Ivy Growth Associates, Abhinav Jain and Ankit Jain (CFOs at CoinDCX and PharmEasy), among others. This investment follows the Rs 1.25 crore raised earlier from 100X VC and highlights growing investor interest in the brand’s efforts to modernize the Indian mouth freshener and munchies segment with healthier, natural, and low-sugar alternatives.  

With the fresh capital, JoySpoon plans to expand its Ahmedabad manufacturing facility to meet increasing demand for mouth fresheners and related products, often driven by impulse purchases. Additionally, the funds will support the brand’s retail growth in India through quick commerce platforms like Zepto, Swiggy Instamart, and BigBasket, as well as enhance its presence on Amazon and Flipkart.  

Founded by Vaishali and Yash Mehta, JoySpoon specializes in low-sugar, supari-free, and natural mouth fresheners. Its product offerings are designed to cater to the modern consumer’s preference for healthier options while maintaining traditional flavors. The brand’s distinctive packaging also makes it a popular choice for gifting purposes, including wedding favors and corporate hampers, with prices starting at Rs 145 for an assorted box.  

Vaishali Mehta, Founder of JoySpoon said, “At JoySpoon, our mission extends beyond offering healthier alternatives; it’s about creating a brand that empowers women and celebrates both tradition and modernity. As we grow, we are proud to run our manufacturing facility in Ahmedabad entirely by women, showcasing our commitment to inclusivity and gender equality. Sticking to our central theme of ‘day deserves little bits of JOY,’ we aim to spread goodness from our women-led manufacturing unit to consumers enjoying our health-focused creations.”  

Investor Dishit Nathwani expressed, “We are thrilled to support JoySpoon in their journey to redefine the mukhwas and Indian munchies market by blending tradition with the evolving needs of today’s consumers. With our expertise in building FMCG brands, we are happy to partner with these amazing founders who have chosen a category that has been very much ignored to date.”  

Prateek Toshniwal of Ivy Growth Associates added, “With Vaishali's deep understanding of food and branding combined with Yash's expertise as a Chartered Accountant and his experience in FMCG, they bring complementary strengths to this venture. We are confident in their ability to grow and make a meaningful impact in this category.”  

The Indian mouth freshener market, valued at Rs 10,000 crore in 2021, is projected to reach Rs 27,491 crore by 2028, growing at a CAGR of 16 percent. With changing consumer preferences and increasing disposable incomes, JoySpoon is well-positioned to capture a significant share of this expanding retail market in India through its innovative and health-conscious product offerings.

Type Beauty has relaunched its Lip Lustres, featuring an improved formulation designed to provide extra hydration and address customer feedback. Initially launched last year, the revamped product returns with significant enhancements tailored to meet consumer needs, reflecting the brand’s commitment to delivering high-quality, personalized offerings.

The relaunch underscores Type Beauty’s dedication to its customers. By actively engaging with its audience and valuing their insights, the company refined the Lip Lustres to address specific concerns while enhancing the overall user experience.

Ananya Kapur, Founder, Type Beauty Inc. expressed, “We are thrilled to reintroduce our Lip Lustre, meticulously crafted to align with the preferences of our customers. As a customer-driven brand, we deeply value and thrive on constructive feedback. Based on the insights we gathered, we have completely revamped the product, and we sincerely hope it resonates with our audience as much as we enjoyed creating it." 

The new Lip Lustres emphasize skincare benefits and are available in two specialized variants. The Light Up variant, designed for pigmented lips, incorporates SPF 35 PA+++ for sun protection, Vitamin C, and Niacinamide to conceal pigmentation, promote healing, and provide hydration. Meanwhile, the Soak It variant is crafted for dry lips, offering the benefits of squalane and tripeptides for hydration, nourishment, and plumping, alongside SPF 35 PA+++ protection.

Both variants feature an innovative oil-to-gloss formula that sets into a non-sticky, shiny finish within minutes and offers up to six hours of wear with minimal transfer. Additionally, the updated Lip Lustres are now available in four new nude shades, catering to a wider range of skin tones, replacing the darker shades previously offered.

Type Beauty’s reimagined Lip Lustres exemplify its focus on skincare and its dedication to crafting products that resonate with its audience while addressing their unique needs.

House of Chikankari, a Delhi-based D2C ethnic wear brand known for its artisanal craftsmanship, has raised Rs. 4 crore in a seed funding round. The funding comes from prominent angel investors and micro-VC funds, including Peyush Bansal (Lenskart), Manoj Meena (Atomberg), Ankit Nagori (Curefoods), Hitesh Dhingra (The Man Company), Tudip Ventures, Alluvium Capital, and Aurinko Partners. The transaction was exclusively advised by Keshav Agarwal, Founder of Daylight Capital.

Founded by mother-daughter duo Aakriti and Poonam Rawal, House of Chikankari is renowned for its authentic hand-embroidered Chikankari garments from Lucknow. The brand seamlessly combines traditional Indian craftsmanship with contemporary designs to appeal to younger generations. The newly raised funds will be used to enhance marketing efforts, expand operations, and grow the team, with a target of achieving Rs. 100 crore in revenue.

Aakriti Rawal, Co-Founder and CEO, Chikankari shared, “The market for Indian crafts is highly unorganized, with most players limited to small regional stores or online platforms that often lack authenticity in sourcing and origin. At House of Chikankari, we address these challenges by directly collaborating with artisan clusters to ensure quality and authenticity. Our contemporary designs make traditional crafts resonate with younger audiences. Growing up, Chikankari was something my mother or grandmother cherished, but younger generations like mine weren’t familiar with its rich history. There was a common belief that authentic Chikankari could only be found if you or someone you knew traveled to Lucknow. We’re changing that narrative by making Chikankari accessible, authentic, and modern for everyone.”

Poonam Rawal, Co-Founder, Chikankari emphasized, “While we started with Chikankari, our journey has expanded to include other crafts. We’ve realized our mission can extend beyond a single art form. Today, we collaborate with artisans working on Kashmiri embroidery, Ikat, and hand-block printing, providing both employment and demand for these crafts. When we began, taking Chikankari online was challenging due to its fragmented supply chain. However, through extensive on-the-ground work, we overcame these obstacles. This success has strengthened our confidence to bring other crafts to the forefront, just as we did with Chikankari.”

By 2025, 30 percent of the brand’s revenue is expected to come from crafts beyond Chikankari, demonstrating its commitment to creating a sustainable ecosystem for artisans across India.

House of Chikankari is now preparing for its Series A fundraising round to accelerate growth. With a vision to become a global ambassador for authentically sourced, handcrafted ethnic wear, the brand aims to celebrate India’s cultural heritage through an omnichannel presence and innovative designs.

Fixderma, a dermatologist-prescribed skincare brand, has announced the promotion of Venugopal Nair to the role of Chief Business Officer (CBO) for its over-the-counter (OTC) division. This development is part of the company’s strategy to strengthen its retail presence and operations across India.

Venugopal Nair brings over 20 years of experience in the cosmetics and FMCG sectors. He has been instrumental in launching and scaling several prominent beauty and personal care brands in India. His expertise in evidence-based products has played a pivotal role in establishing strong market positions for leading names in the industry.

In his new role at Fixderma India Pvt Ltd Nair will oversee the OTC division's profit and loss management at a national level. His responsibilities include providing strategic direction, fostering a high-performance sales culture, and driving overall growth for the division.

“We are thrilled to announce Venugopal’s well-deserved promotion to CBO-OTC. His extensive experience in the industry, along with his deep understanding of the beauty sector, positions him perfectly to drive the continued success and growth of our OTC division. We are excited to see the impact of his leadership in shaping the future of our brand,” said Shaily Mehrotra, Co-Founder and CEO of Fixderma.

Venugopal Nair stated, “In a world inundated with fleeting beauty trends, I believe Fixderma stands out as a beacon of authenticity and scientific integrity, shaping the future of skincare. We are determined to make this brand a force to reckon with in the beauty industry, and I am excited to contribute to this vision.”

Founded in 2010, Fixderma is a prominent dermatology-focused skincare company. Known for its innovative approach, the company specializes in manufacturing, marketing, and promoting dermatology products. Its premium skincare range bridges the gap between prescription-based treatments and OTC cosmetics, addressing concerns such as aging, acne, dryness, and hyperpigmentation. Fixderma operates in over 40 countries, positioning itself as a significant player in the global skincare and retail market through its commitment to quality and efficacy.

Fixderma, a renowed dermatology-prescribed skincare brand, has announced the promotion of Venugopal Nair to Chief Business Officer (CBO) for its Over-The-Counter (OTC) Division. In this new role, Venugopal will drive the growth and expansion of the OTC division throughout India.

With over 20 years of experience in the cosmetic and FMCG industries, Venugopal has been instrumental in launching and scaling several top beauty and personal care brands across India. His passion for science-backed, evidence-based skincare has helped establish a strong presence for leading beauty brands in the Indian market.

As CBO, Venugopal will be responsible for managing the overall P&L of the OTC division at a national level. His main focus will be providing strategic leadership and vision, while also fostering a high-performance sales culture across the team.

“We are thrilled to announce Venugopal’s well-deserved promotion to CBO-OTC. His extensive experience in the industry along with his deep understanding of the beauty sector, positions him perfectly to drive the continued success and growth of our OTC division. We are excited to see the impact of his leadership in shaping the future of our brand,” said Shaily Mehrotra, Co-Founder and CEO, Fixderma.

Venugopal Nair shared, “In a world inundated with fleeting beauty trends, I believe Fixderma stands out as a beacon of authenticity and scientific integrity, shaping the future of skincare. We are determined to make this brand a force to reckon with in the beauty industry, and I am excited to contribute to this vision.”

Founded in 2010, Fixderma has established itself as a leader in dermatologist-prescribed skincare, known for its innovative approach to skin health. The company specializes in manufacturing, marketing, and promoting dermatological products, with a presence in over 40 countries. Fixderma’s premium skincare products serve as a bridge between prescription-based treatments and over-the-counter cosmetics, offering solutions for a variety of skin concerns, including aging, acne, dryness, and hyperpigmentation. The brand is committed to quality and efficacy, continually setting new industry standards with its focus on results-driven skincare and customer satisfaction.

In a move to enhance convenience for its loyal customers, Innisfree, the renowned South Korean skincare brand, has teamed up with Blinkit, India's leading Quick Commerce platform, to offer instant delivery of its popular skincare products.

Known for its sustainable, natural skincare inspired by the pristine island of Jeju, Innisfree has garnered a global following. From hydrating serums to pore-cleansing clay masks, the brand has become an essential part of the beauty routines of millions of skincare enthusiasts who prioritize both quality and sustainability.

As Quick Commerce continues to gain traction in India, Innisfree’s partnership with Blinkit promises to bring the brand’s high-quality products directly to consumers' doorsteps without the wait. Platforms like Blinkit are reshaping the shopping experience by providing quick and easy access to a wide range of products, from essentials to luxury goods. Innisfree's debut on Blinkit not only aligns with this trend but also underscores the brand’s commitment to meeting the evolving needs of modern consumers.

Paul Lee, Managing Director & Country Head, Amorepacific India shared, “We’re thrilled to announce Innisfree’s availability on Blinkit, India’s leading instant delivery platform. The overwhelming love and support shown by our Indian consumers have encouraged us to expand our presence across all platforms. With the rise of Quick Commerce, we recognize the growing demand for quick and convenient delivery by modern consumers, which perfectly aligns with our aim of providing high-quality eco-friendly skincare from Innisfree, now accessible at their doorstep, instantly.”

Whether it’s a last-minute self-care session or restocking skincare staples, Innisfree fans in India are now just a click away from their favorite products, delivered swiftly through Blinkit. This partnership ensures that beauty and convenience go hand in hand, reaffirming Innisfree’s commitment to enhancing the skincare experience for its customers. 

Krvvy, India’s pioneering new-age functional innerwear and shapewear brand for women, has secured Rs. 6.1 crore in a pre-seed funding round. The investment was co-led by Titan Capital and All In Capital, with contributions from notable angel investors, including Nikita Gupta (Co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Arora (Head of Credit at Metalbook).

Launched in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) is redefining the innerwear experience for Indian women. The brand focuses on creating high-quality, innovative products tailored to Indian body types, with an emphasis on comfort, inclusivity, and functionality.

"We are thrilled to welcome Titan Capital and All In Capital to our mission of redefining the women's innerwear industry through innovative designs focused on functionality and comfort. This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market," said Yash Goyal, a former investment banker, Co-founder and CEO,  Krvvy. 

Krvvy is filling a critical void in the Indian innerwear market by prioritizing practicality and comfort. The brand’s product offerings include bras, underwear, and shapewear, all designed with a solution-driven approach that seamlessly blends comfort, functionality, and style. With the rising demand for shapewear among Indian women, Krvvy’s innovative offerings are well-positioned to meet this growing trend, inspired by similar success in Western markets.

The fresh funding will enable Krvvy to expand its footprint both online and offline across India. Currently, the brand’s products are available through its website and major e-commerce platforms, including Amazon and Myntra.

Titan Capital spokesperson said, “With a sharp focus on combining functionality, comfort, and style, Krvvy is transforming the women's shapewear and innerwear market. Yash and Anant’s ability to iterate fast and stay close to the consumer’s needs makes us confident in their ability to redefine this market.”

"Lately, Indian female consumers have started prioritizing function and comfort over fashion when it comes to innerwear, influenced by personalized options, increased awareness, and the growing movement of body positivity. Conversations around investing in quality products are also driving this shift. With these rising trends, we believe that Krvvy's designs can potentially disrupt India's women’s innerwear market, which is currently valued at over Rs. 50,000 crore. Krvvy has already achieved impressive growth, with a 40-fold increase in less than a year, and is well-positioned for significant future expansion," added Aditya Singh, Co-founder of All In Capital, a leading early-stage micro-VC.

As Krvvy looks ahead, the D2C brand remains dedicated to empowering Indian women through thoughtfully crafted innerwear that aligns with their lifestyle needs. With its solution-oriented approach, deep consumer insights, and robust investor support, Krvvy is poised to become a leading force in the evolving innerwear market.

Jaipur, India – Nanagram Fine Jewels, a name renowned for its legacy and innovation in luxury jewelry, has inaugurated its flagship store on MI Road, Jaipur. This significant milestone adds to the brand’s legacy, which spans over seven decades, blending heritage craftsmanship with contemporary design.

Founded by Shree Nanagram Jain, the brand's journey began in the bustling marketplaces of New Delhi and Jaipur and expanded globally to locations such as Rangoon and Rawalpindi. Over generations, Nanagram Fine Jewels has solidified its reputation for creating exquisite jewelry featuring natural diamonds, rare emeralds, and colored gemstones.

The newly opened flagship store on MI Road has been designed to embody the brand’s ethos of elegance and grandeur, offering an immersive experience into the world of fine jewelry. Among the highlights of the store’s unveiling was the presentation of an exceptionally rare emerald sourced from the historic Ural mines. This extraordinary gemstone, with its octahedral faces intact, was dedicated by Shri Subhash Jain, patriarch of Nanagram Fine Jewels, to Maharaja Jai Singh II, the founder of Jaipur, as a tribute to the city's rich cultural heritage.

Nanagram Fine Jewels has also established a strong international presence through its export brand, Unialmaz, with operations in markets like Dubai, Mumbai, and Delhi, catering to a discerning global clientele.

“This flagship store represents our commitment to blending heritage with modernity. It is a space where tradition meets innovation, offering an unparalleled experience to our valued patrons,” said Bharat Jain, Director, Nanagram Fine Jewels.

“With this new milestone, we aim to honor the legacy of our forebears while paving the way for the future. We are proud to bring the finest jewels to our customers and continue our family’s dedication to excellence,” added Dhawal Jain, Director, Nanagram Fine Jewels.

The launch event, attended by luminaries from the business, fashion, and art communities, showcased exclusive collections and celebrated the artistry that defines Nanagram Fine Jewels.

KisaanSay, an agritech startup founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, has raised $2 million (approximately Rs 17 crore) in a pre-seed funding round. The investment, announced on Thursday, was led by Jungle Ventures through its First Cheque@Jungle platform, which supports second-time founders and seasoned operators at the early stages of their ventures.

The funding round also saw participation from senior leaders in the food industry, highlighting confidence in KisaanSay’s vision and potential.

The company stated that the funds will be used to strengthen its marketing efforts, build a world-class team, and scale operations. KisaanSay aims to expand its product portfolio and distribution network, reinforcing its mission to bridge the gap between farmers and consumers.

KisaanSay collaborates with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands. Its unique approach ensures that each product is grown, minimally processed, and packaged at its origin.

Currently, the company offers over 80 products across 12 categories, operating on a co-brand and co-profit partnership model with 20 farmer collectives that represent more than 50,000 farmers.

KisaanSay has established a robust omnichannel distribution network that includes leading e-commerce platforms, its direct-to-consumer channel, and retail stores in Delhi NCR.

The company’s innovative approach and commitment to empowering farmers position it as a significant player in the agritech sector, with this funding serving as a catalyst for its continued growth and impact.

MorningWale, a key player in India’s organic food retail sector, has introduced its latest product line, *Flavours of Kashmir*. This collection features organic ingredients sourced directly from the Kashmir Valley, aligning with the brand’s focus on delivering natural and health-conscious products to consumers across India.  

The *Flavours of Kashmir* range includes premium items selected to retain the traditional flavors and nutritional benefits of the region. Key products in this collection are saffron, Kashmiri garlic, walnuts, almonds, Kashmiri mirch (whole and powdered), Ruma Dal, and Kahwa tea. These products not only highlight Kashmir’s culinary heritage but also offer various health benefits.  

Notable items in the range include Saffron with the Flower, recognized for its mood-enhancing and antioxidant qualities, and Ruma Dal, a protein-rich lentil known to support digestion and energy. Kashmiri Mirch adds mild heat and vibrant color to dishes while providing Vitamin C and boosting immunity. Walnuts and almonds are rich in healthy fats and antioxidants, supporting brain, heart, and skin health. Additionally, Kashmiri Garlic is valued for its bold flavor and health-promoting properties, and Kahwa tea offers digestive and calming benefits.  

Nidha Patel, Founder of MorningWale, stated, ”I believe that our new 'Flavours of Kashmir' range is a significant step in our aim to introduce real, healthy products into people's lives. By introducing these products, we are not only celebrating the rich culinary heritage of Kashmir but also ensuring that families across India have access to the finest organic ingredients directly from their source.” 

She further added, “We hope that 'Flavours of Kashmir' encourages people to enjoy traditional, healthy ingredients that help nourish both the body and the soul, while also keeping the rich culture of the region alive.”

Beyond offering authentic regional flavors, MorningWale’s new product line supports sustainable farming practices in Kashmir. This initiative strengthens the brand’s mission to provide consumers with organic products while fostering healthier lifestyles and supporting local farmers.

Foodtech startup Fambo has raised Rs 21 crore in a Pre-Series funding round to expand its retail operations across India. The funding round was led by EV2 Ventures, with additional investments from Rajesh Sawhney and several Ultra High Net Worth Individuals (UHNIs), according to a company statement.

Founded in March 2022, Fambo operates an AI-enabled platform that directly connects farmers with restaurants, hotels, and cloud kitchens, ensuring fresh produce supply, minimizing waste, and maintaining quality standards. The company also manages a micro-processing centre that provides semi-processed food products to help food service businesses reduce costs, maintain consistency, and streamline operations.

Fambo plans to utilize the funds to scale its operations across India, establish an export vertical, invest in technology, and expand its network of partner farms. Currently, Fambo serves over 500 restaurants and cloud kitchens. In the calendar year 2024, Fambo generated a revenue of Rs 18 crore.

Akshay Tripathi, Co-Founder and CEO of Fambo stated, "We approached the foodservice industry from the lens of the supply chain, eliminating waste at every step and transforming inefficiencies into value for customers and farmers."

The funding is expected to support Fambo's growth in India’s competitive retail and food service sectors.

Jaypore, the artisanal lifestyle brand under Aditya Birla Fashion and Retail Limited, has collaborated with Shobitam, a direct-to-consumer (D2C) ethnic fashion brand. This partnership will integrate Shobitam’s products—including the ‘Shobitam Vidya Balan’ collections and handwoven pure silk sarees—into Jaypore’s retail stores and e-commerce platform. This move aligns with Jaypore's strategy to strengthen its retail presence in India by offering customers access to high-quality artisanal products.

Jaypore has consistently focused on preserving and promoting India’s artisanal heritage. The partnership with Shobitam introduces a range of handcrafted sarees into Jaypore’s physical stores, marking a significant step in expanding its product portfolio to meet customer demand for authentic and traditional designs.

Sooraj Bhat, Chief Executive Officer, Ethnic Business, Aditya Birla Fashion and Retail Limited said, “This partnership with Shobitam is yet another step towards elevating the narrative of India’s artisanal legacy on a global stage. At Jaypore, we are deeply committed to celebrating and preserving the timeless traditions of India’s crafts. By combining Shobitam’s exceptional craftsmanship with our dedication to authenticity, we are not just offering a product, but an experience that connects our customers to the heart of India’s heritage. This partnership is a testament to our unwavering vision of bringing the finest handcrafted creations to the world.”

Aparna Thyagarajan, Chief Product Officer and Co-Founder of Shobitam added, “Taking the Shobitam experience offline is a significant milestone for us, and our partnership with Jaypore marks an exciting new chapter. Jaypore’s unwavering commitment to celebrating India’s indigenous art forms and its artisans aligns seamlessly with our mission and our shared passion for preserving and promoting India’s textile heritage. We’re thrilled to partner with Jaypore, renowned for offering exceptional value to its customers across India and globally.”

Radhika Chhabra, Creative Head, Jaypore stated, “At Jaypore, our mission has always been to showcase India’s artisanal brilliance through creations that resonate with authenticity and heritage. This partnership with Shobitam is a celebration of India’s timeless craftsmanship, bringing their exquisite weaves to our customers. Together, we are not only presenting masterpieces but also fostering a deeper connection with the rich cultural tapestry of India, ensuring it continues to inspire generations to come.”

Jaypore will feature Shobitam’s collections through a ‘Store-in-Store’ model, highlighting various crafts such as hand block prints, hand painting, hand weaving, Jamdani, Kanjivaram, Madhubani, Maheshwari, Shibori, and detailed embroidery. These sarees represent diverse weaving traditions from across India, reflecting the cultural richness of their regions of origin.

In the initial phase, Shobitam sarees will be available at Jaypore’s flagship stores in HSR Bangalore, Jubilee Hills Hyderabad, and Khan Market Delhi, in addition to its online platform, jaypore.com. Jaypore plans to extend Shobitam’s collections to more retail outlets in India over the coming months, reinforcing its commitment to promoting artisanal craftsmanship and expanding its reach in the retail market.

KisaanSay, India’s first cross-category direct-from-origin food brand, has raised $2 million in a pre-seed funding round led by Jungle Ventures through its platform First Cheque@Jungle. This initiative supports second-time founders and seasoned operators at the idea, pre-seed, and seed stages. The funding round also saw participation from prominent leaders in the food industry.

Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to bridge the gap between farmers and consumers by placing provenance at the core of its operations. Partnering with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands, the brand ensures its products are grown, minimally processed, and packaged at their origin. This model not only guarantees healthier, tastier food for consumers but also secures better incomes and sustainable livelihoods for farmers.

“I am super excited to welcome Jungle to the KisaanSay family. From the time we signed the term sheet to the time this transaction was consummated, Amit and RIshab have been extremely helpful in helping us navigate the journey and now that they are formally in, we are doubly delighted to have them on board. Vaishali, Manoj, and I are very positive about the intent and expertise of Team Jungle to steer us through our Idea to IPO journey. Jungle's commitment to ESG and global expertise in tech and consumer space is the perfect investor fit for us,” remarked Nitin Puri, Co-Founder, KisaanSay.

KisaanSay currently offers a portfolio of over 80 products across 12 categories, operating through an omnichannel distribution network that includes leading e-commerce platforms, a direct-to-consumer channel, and retail stores in Delhi NCR. The brand collaborates with 20 farmer collectives representing over 50,000 farmers through a co-brand and co-profit partnership model.

The funds will be directed toward strengthening KisaanSay’s marketing efforts, building a world-class team, and scaling its operations. Key focuses include expanding the product portfolio and increasing distribution reach to ensure every consumer in India has access to high-quality food while empowering farmers with fair market opportunities.

Rishab Malik, Partner, Seed investments added, “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India also lacks a provenance-based consumer brand that brings authentic, pure, and high-quality products from different regions where these products are best grown. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”

The funding comes at a transformative time for India’s food industry, driven by consumer demand for premium, natural, and authentic products with functional benefits. Simultaneously, the rise of Farmer Producer Organisations (FPOs), supported by government initiatives and logistics advancements, has created unique opportunities for innovation in sourcing and consumption.

KisaanSay is uniquely positioned to leverage these trends by building a scalable farm-to-fork model that reshapes the food industry while fostering equitable opportunities for farming communities. This funding marks a significant milestone in the brand’s journey, paving the way for product innovation, expanded distribution, and sustainable growth.

The kitchen is the soul of every Indian home, a space where cherished recipes and age-old traditions come alive. From golden-brown dosas to aromatic curries, each dish carries a story of generations. Recognizing this deep connection, Tramontina, a globally acclaimed cookware brand, brings its thoughtfully designed products to Indian homes, seamlessly blending tradition with innovation.

Tramontina’s journey into the Indian market was not an overnight decision. The brand dedicated years to researching and understanding the intricacies of Indian cooking styles. This meticulous approach has resulted in a cookware range that combines advanced technology with a profound respect for India’s culinary heritage.

The offerings include standout products like the Fusão Tri-Ply Ceramic Coated Dosa Tawa, designed for even heat distribution to craft perfect dosas, and the Titanex Pre-Seasoned Cast Iron Paniyarram Pan, which upholds traditional cooking methods with a modern twist. Loved by both home cooks and professional chefs, Tramontina cookware is celebrated for its durability, ergonomic design, and exceptional performance.

“At Tramontina, we believe in creating tools that not only enhance the cooking experience but also honor the traditions and stories that make every meal special,” shared a representative from the brand. “Our Indian collection is a tribute to the country’s rich culinary heritage, crafted with precision and care.”

This Republic Day, Tramontina invites Indian households to elevate their cooking experience with a special 20 percent discount on its cookware range. It’s an opportunity to bring home products that not only celebrate tradition but also inspire culinary creativity.

With a commitment to preserving India’s culinary essence while offering modern functionality, Tramontina is set to become a trusted companion in kitchens across the country.

Soch Apparels, a renowed occasion wear brand, has expanded its retail presence in Bengaluru with the launch of a new store in Electronic City. This new store, spanning 1200 sq. ft., is located within the recently inaugurated M5 Ecity Mall, a prominent shopping destination in the area.

The opening of this store marks a significant milestone for the brand as it strengthens its presence in Bengaluru, a city known for its fashion-conscious consumers. 

“The opening of our new store in Bengaluru brings Soch’s signature blend of elegance and style to fashion-forward women in the city, Almost 20 years since our first store in Koramangala, we are grateful for the support of Bengaluru’s style-conscious women and strive to provide an exceptional shopping experience,” shared Vinay Chatlani, Co-founder and CEO, Soch Apparels Pvt. Ltd.

The new outlet offers the complete range of Soch’s collection, which includes sarees, churidar sets, dresses, kurtas, lehengas, and fusion wear. This diverse selection caters to a wide array of occasions, from traditional celebrations to contemporary events, ensuring that women have access to elegant and stylish attire.

Since its inception in 2005, Soch has become a prominent name in the fashion industry, with its first store located in Koramangala, Bengaluru. Today, the brand operates over 175 exclusive stores across 70 cities in India, employing a multi-channel retail strategy that includes standalone stores, shop-in-shop formats, and online platforms such as Amazon, Myntra, and Ajio.

In addition to its success in India, Soch Apparels made its international debut in May 2024 with the opening of its first store in Brampton, Canada. The brand is also planning further international expansion, with upcoming launches in the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK. This international growth marks an exciting new chapter for Soch as it continues to bring its unique blend of elegance and style to women worldwide.

India’s leading conscious kidswear brand, Ed-a-Mamma, founded by actor Alia Bhatt, is gearing up to launch a vibrant range of sustainable toys and accessories for children. This new venture highlights the brand's dedication to eco-friendly, imaginative products that foster creativity and responsibility among young minds.

The collection introduces an exciting variety of offerings, including plush toys, dolls, stylish sling bags, and fun hair accessories. True to Ed-a-Mamma’s ethos, each product is thoughtfully designed to promote sustainability and encourage curiosity through storytelling, all while remaining gentle on the planet.

Alia Bhatt commented, “At Ed-a-Mamma, our journey has always been about creating a universe where creativity, sustainability, and storytelling come together. As a homegrown brand, we’ve built a strong foundation in kids wear, and now we’re excited to expand that world with our new collection of toys, bags, and accessories. Each new offering is designed to inspire young minds, spark their imagination, and nurture a sense of responsibility towards the planet. We can’t wait to see how these new additions continue to inspire our mini planeteers.”

The collection emphasizes the use of eco-friendly materials and sustainable packaging, showcasing the brand’s commitment to reducing its environmental footprint. Collaborating with the NGO Kalaa Sakhi, Ed-a-Mamma has incorporated handcrafted hair accessories made by underprivileged women. The sling bags feature kauna grass, while the plush toys and dolls are crafted from upcycled fabric and recycled PET bottle filling, reinforcing the brand's focus on circularity and conscious consumerism.

Priced between Rs. 799 and Rs. 3,999, the collection offers a range of affordable, eco-conscious gifts for children. 

With this launch, Ed-a-Mamma continues to lead the way in sustainable products for children, going beyond apparel to offer a holistic range that combines style, play, and conscious consumerism. The brand’s commitment to innovation and circularity reinforces its position as a trailblazer in the kids’ fashion and lifestyle space, empowering parents to make mindful choices without compromising on quality or fun.

Direct-to-consumer (D2C) fashion and lifestyle brand Bewakoof has launched its first-ever store in Pune at Amanora Mall. Known for its trendy and affordable fashion essentials, the new outlet offers a wide selection of t-shirts, casual wear, and accessories, catering to diverse tastes and age groups.

“We are happy to welcome Bewakoof to Amanora Mall as its very first store in Pune. This collaboration reflects our commitment to supporting fast-growing D2C brands and offering our customers a curated shopping experience,” shared Surjit Singh Rajpurohit, CEO of Amanora Mall. 

Since its establishment in 2012 by IIT alumni Prabhakaran Singh and Siddharth Munot, Bewakoof has become a prominent player in the online fashion space. Known for its quirky, relatable designs and customer-centric approach, the brand has garnered immense popularity among millennials and Gen Z shoppers. With this move to physical retail, Bewakoof aims to provide a tactile shopping experience while reaching a broader customer base.

Amanora Mall has emerged as a hub for retail innovation, housing several D2C brands that include NewMe, Odette, Mokobara, Bonkers Corner, Snitch, Tokyo Talkies, and Highlander. The inclusion of Bewakoof further strengthens the mall’s reputation as a preferred shopping destination for urban consumers.

By stepping into the offline retail segment, Bewakoof seeks to create a blend of digital and physical shopping experiences. The Pune store serves as a testament to the brand’s evolving business strategy, which focuses on meeting the growing demand for experiential shopping.

The launch marks an important chapter in Bewakoof’s growth story as it strives to solidify its presence across India, delivering style, comfort, and affordability under one roof.

CAVA, the chic and versatile athleisure brand, has unveiled its first-ever proprietary fabric and technology blend, ADPT. This innovative mix of nylon and spandex is designed to provide unmatched comfort, stretch, and moisture absorption, making it ideal for all-day wear. Available in over 50 styles and colors, ADPT combines style with functionality to cater to the demands of the modern active lifestyle.

Shreya Mittal, Co-founder, CAVA said, “At the heart of CAVA, ADPT is more than just a fabric. It is our commitment to comfort, durability, and style. We always wanted to make athleisure pieces to fit the urban lifestyle and ADPT is the backbone of our CAVA garments. It is sweat-wicking, quick drying, and always fresh, made to handle your busiest days.”

ADPT offers buttery smooth, breathable, and soft pieces that feel like a second skin. Designed to suit various activities, whether lounging or staying active, the fabric’s moisture-wicking technology prevents irritation and chafing, enhancing comfort and confidence. The collection features a wide range of athleisure staples, including leggings, jackets, sports bras, skorts, tops, and pants.

Founded in 2020 during the pandemic by sisters Ria and Shreya Mittal, CAVA was born out of a vision to cater to young adults aged 15-30 seeking stylish and functional activewear. Leveraging the expertise and resources of their family’s 25-year-old garment export business, the brand ensures premium quality and access to world-class production facilities.

CAVA places sustainability at the forefront of its mission, striving to minimize environmental impact and carbon footprint while delivering high-quality, stylish, and durable athleisure wear. ADPT represents the brand's dedication to innovation and its commitment to meeting the demands of an active, urban lifestyle.

Premium baby bath and skincare brand CITTA has introduced a groundbreaking baby care range enriched with humus extract. This Pune-based brand, inspired by the healing benefits of nature, has unveiled two innovative products—Protecting Body Lotion and Protecting Sunscreen—that aim to restore the skin’s microbiome, boost skin immunity, and enhance overall skin health.

The cornerstone of CITTA’s new ‘Protection Range’ is humus extract, a unique ingredient derived from Finnish nature. This extract replicates the benefits of natural soil exposure that children often experience while playing outdoors. Scientific studies have shown that exposure to diverse microorganisms in soil can strengthen immunity and improve health, and CITTA has harnessed these benefits in a safe and convenient form.

Drawing inspiration from the age-old Indian tradition of children playing in the mud to build their immunity, CITTA merges this cultural wisdom with modern science.

“The motivation to come up with CITTA’s first-of-its-kind Protection Range with humus extract stemmed from a deep desire to offer the little ones the best of nature and science. We wanted to formulate a product range that not only nourishes and protects their delicate skin but also stimulates their skin immunity. Inspired by the age-old tradition of children playing in the mud and the proven benefits of natural soil exposure, we, at CITTA, saw an opportunity to bring those benefits into a modern, safe, and effective skincare solution. CITTA’s Protection Range is a fusion of tradition, innovation, and scientific research, crafted with the well-being of our little ones in mind,” Akanksha Sharma, CEO & Co-Founder, CITTA. 

The Protecting Body Lotion and Protecting Sunscreen are formulated to address the unique needs of a baby’s delicate skin. Protecting Body Lotion helps reduce water loss, calms irritation, and promotes healing from minor sunburns and inflammation. 

Protecting Sunscreen (SPF 70 PA++++) is designed to reduce sunburn risks while nourishing and fortifying the skin’s natural microbiome.

CITTA’s ‘Protection Range’ is free from harmful ingredients such as parabens, sulfates, and toxic elements, making it a safe choice for babies’ delicate skin.

With this launch, CITTA combines tradition, innovation, and scientific expertise to bring nature’s best to modern baby care. As Akanksha Sharma aptly states, this new range is crafted with the well-being of little ones in mind, delivering not only protection but also nourishment and resilience for delicate skin.

Foxtale, one of the renowned D2C skincare brands revolutionizing the Indian beauty market, has raised $30 million (approximately Rs. 250 crores) in its Series C funding round. This milestone saw participation from Japanese multinational KOSÉ Corporation, alongside existing investors Panthera Growth Partners, Z47, and Kae Capital, underscoring strong investor confidence in Foxtale’s vision of delivering science-backed, consumer-first skincare solutions tailored to Indian skin.

The collaboration with KOSÉ Corporation marks a significant step, combining Foxtale's expertise in direct-to-consumer strategies with KOSÉ’s global market leadership. Together, the partnership seeks to redefine beauty standards in India, blending modern R&D capabilities and a deep understanding of Indian skin with innovative approaches to product development and consumer engagement.

Romita Mazumdar, Founder, Foxtale shared, “We are grateful for the continued support from our investors, which reflects their confidence in our mission to redefine skincare for the Indian consumer. This funding by KOSÉ Corporation will enable us to scale faster, innovate deeper, and bring effective and accessible skincare to even more people across India. Beyond growth, this partnership also marks a step towards fostering stronger global relations, blending international expertise with local insights. It’s about building a brand that genuinely resonates with our customers and creates a lasting impact in their skincare journeys.”

Kazutoshi Kobayashi, President & CEO, KOSÉ Corporation stated, “We are very happy to have concluded a capital and strategic partnership with fast-growing Foxtale in the premium mass skincare market on the occasion of the 10th anniversary of our entry into the Indian market. Under the leadership of the highly motivated and ambitious Founder and CEO, Ms. Romita Mazumdar, Foxtale’s rapid growth is driven by product development that places importance on dialogue with customers, cutting-edge digital marketing, and strong sales capabilities that are closely aligned with business partners. These are all very attractive factors for us as we move forward in taking on the Indian market. In addition, both companies share many commonalities, such as a consistently thorough customer-centric orientation and a willingness to invest in human resources, giving us confidence that we can take on new challenges together by combining the strengths of both companies toward a shared vision. Through this partnership, we will take a major step forward into the next decade as we aim to establish a greater presence in the Indian market and expand our business.”

Foxtale has achieved 150 percent growth in FY25, doubling its revenue from the previous year, with its D2C website channel contributing 50 percent of revenue and maintaining a strong repeat rate of 50 percent. Operating with just 20 SKUs, the brand has consistently delivered high-performing products across various skincare subcategories.

The newly raised funds will support Foxtale’s plans to expand its footprint in existing markets, enhance its R&D efforts for innovative skincare formulations, and achieve profitability by the next fiscal year.

This partnership sets the stage for Foxtale to elevate self-care experiences, create high-quality skincare solutions, and redefine efficacy standards in India’s fast-growing billion-dollar beauty market.

P N Gadgil & Sons (PNGS), one of India’s most renowned jewelry brands, has launched its exclusive Men’s Collection, a striking range of jewelry designed specifically for the modern man. This collection, combining bold designs with exceptional craftsmanship, redefines the way men express themselves through jewelry, offering a unique fusion of traditional elements and contemporary elegance.

The PNGS Men’s Collection includes a diverse selection of meticulously crafted pieces, such as gold necklaces, bracelets, rings, and kadas. Designed for various occasions, from festive celebrations to formal events, each piece reflects a harmonious blend of timeless aesthetics and modern appeal.

Among the standout designs in the collection are leather gold bracelets, intricately detailed kadas, and innovative gold chains, offering something for every style and preference. Whether making a bold statement or adding a subtle touch of elegance, the collection is tailored for men who value fine craftsmanship and individuality.

To celebrate the launch, PNGS is offering up to 25 percent off the making charges on men’s gold jewelry, making quality craftsmanship more accessible while continuing the brand’s tradition of affordability and excellence.

Aditya Modak, CFO and COO, P N Gadgil & Sons said, “This collection is a tribute to today’s men who seamlessly blend tradition with modernity. Each design captures the essence of individuality and style, making it perfect for those who want jewelry that speaks to their personality. We are excited to present this line, which redefines men’s jewelry in India.”

With a turnover of Rs. 8,500 crore in 2024 and a projected growth of 12 percent by 2025, PNGS remains a trusted leader in the jewelry industry. The brand’s commitment to transparency and quality, supported by cutting-edge technology such as the Karatmeter, ensures ongoing customer trust.

The Men’s Collection is now available at all PNGS showrooms and on the official PNGS website. Explore the collection to find jewelry that adds sophistication to every moment.

Men’s personal care brand Narh has secured seed funding from Sandeep Ahuja, a prominent figure in the Beauty and Personal Care (BPC) sector. Ahuja, former Managing Director and Group CEO of VLCC Health Care Ltd., brings over 25 years of expertise in FMCG, wellness, and retail services across 12 countries in Asia and East Africa.

This funding is poised to enhance Narh’s sales teams, boosting distribution and growth throughout India. While expanding offline is a significant step for the brand, a key aspect of this investment will also be to bolster Narh’s online presence, aiming to scale e-commerce sales.

“These are exciting times for the male grooming market in India. Narh’s rise aligns perfectly with the evolving landscape of men’s grooming in the country, where personal care is no longer a niche but a mainstream priority. As modern consumers seek innovative, high-quality products, Narh’s focus on clean, high-quality ingredients and efficacious formulations positions it as a leader-in-the-making in shaping the future of this thriving market,” shared Sandeep Ahuja, Managing Director & Group CEO, VLCC Health Care Ltd.

“This partnership isn’t just about funding – it’s about fuelling a shared dream to redefine men’s personal care, crafting products that resonate with authenticity, innovation, and excellence,” added Ayush Hans Mehra.

For Narh, the investment comes at a strategic juncture, offering an opportunity to capitalize on the expanding men’s personal care market.

Originally launched as a beard care brand in Australia in 2016, Narh expanded to India, evolving into a complete personal care brand for men with a fresh, authentic identity. The company redefined its vision to honor Indian heritage by prioritizing natural ingredients across its product range.

Narh has been recognized as Startup of the Year at the Middle East Retail Forum in Dubai and has exceeded its goals in organic e-commerce sales. The brand offers a diverse portfolio, including body care, hair care, and skincare products, with a unique proposition centered on premium natural ingredients. Narh focuses on combining natural ingredients with modern technology and chemistry, ensuring compatibility with skin and hair biology.

Clinikally, one of India’s leading e-pharmacy and digital dermatology platforms for skincare and haircare, has broadened its horizons by launching a dedicated Nutrition category. This new segment focuses on delivering high-quality nutritional supplements designed to support overall health and wellness, aligning with the brand's mission to provide holistic solutions for its customers.

Recognizing the crucial link between nutrition and skin and hair health, Clinikally’s latest offering underscores the importance of essential vitamins, minerals, and nutrients in promoting cellular repair, hydration, and growth. By addressing both external skincare needs and internal nutritional requirements, the brand aims to enhance the overall well-being of its consumers.

Arjun Soin, Founder, Clinikally said, “The Nutrition category complements our existing dermatologist-backed skincare and haircare products by addressing internal factors that influence skin, hair, and overall health. This alignment ensures that users receive a 360-degree approach to wellness, combining topical treatments with nutritional support.”

The newly launched Nutrition category features a curated selection of supplements tailored to complement skincare and haircare routines. These products are designed to improve skin and hair health, enhance immunity, and tackle specific health concerns, offering a comprehensive approach to wellness.

Clinikally's range includes supplements for skin, hair, and overall health, as well as targeted solutions for joints, protein needs, mental wellness, and more. Featuring trusted brands like Nutrova and Wellbeing Nutrition, the category caters to skincare enthusiasts, health-conscious individuals, and those looking to address specific concerns such as hair growth or skin vitality.

The brand’s offerings related to nutrition focus on individuals who seek to enhance their health through nutritional support. It caters to skincare enthusiasts, health-conscious individuals, and those looking to address specific concerns like hair growth or skin health.

With this expansion, Clinikally reinforces its commitment to holistic health and dermatologically approved solutions, empowering users to achieve their wellness goals effectively by integrating nutritional supplements with its existing skincare offerings.

John Jacobs, a leading eyewear brand renowned for its stylish and contemporary designs, has announced the promotion of Sumit Chawla to the position of Assistant Vice President of Marketing. Previously serving as the General Manager of Marketing, Sumit has been a driving force behind the brand’s rapid growth and strong market positioning.

During his tenure as General Manager, Sumit played a pivotal role in shaping the company’s marketing strategies and fostering its competitive edge in the eyewear industry. His innovative approach to branding and customer engagement has been instrumental in reinforcing John Jacobs' reputation as a trusted and trendsetting eyewear brand.

With over a decade of experience in marketing and brand management, Sumit brings a wealth of expertise to his new role. Before joining John Jacobs, he held key positions at Aditya Birla Fashion and Retail Ltd. and DA Milano Leathers, where he significantly contributed to the success of their marketing and retail strategies. His deep understanding of market dynamics and consumer behavior has consistently translated into impactful campaigns and sustained business growth.

Commenting on the promotion, a representative from John Jacobs stated, “Sumit Chawla’s contributions to our brand have been remarkable. His strategic vision and innovative thinking have not only driven our growth but have also helped us connect meaningfully with our customers. We are excited to see him lead our marketing initiatives in his new role.”

This promotion underscores John Jacobs’ commitment to fostering talent within the organization and reflects its focus on driving innovation in the eyewear sector. As Sumit steps into his expanded role, the brand is poised for even greater achievements, building on its strong foundation in design, quality, and customer-centric marketing strategies.

Pioneering homegrown fashion-tech brand Virgio has announced its foray into offline retail with the launch of its first-ever physical store in Bengaluru. The flagship outlet is strategically located at the newly inaugurated M5 ECity Mall, in Electronic City Phase II, South Bengaluru, catering to the vibrant community of fashion-conscious consumers in the tech hub.

Virgio, established in 2022, has gained recognition for its sustainable and stylish women’s clothing and accessories. The new store is a testament to the brand’s commitment to bringing sustainability and innovation to the forefront of fashion. This move marks a significant milestone in Virgio’s growth journey, further solidifying its position as a brand that values eco-consciousness and customer-centricity.

“We are thrilled to introduce the first-ever sustainable store in India to our community. Our customers will have the chance to explore our collections in person, discover how our garments are made, and leave with a deeper understanding of how fashion can be both beautiful and planet-friendly,” shared Amar Nagaram, Co-Founder, Virgio. 

The store features Virgio’s full range of sustainable apparel, including everyday essentials, statement pieces, and exclusive limited-edition designs. It is designed to provide customers with a unique shopping experience that aligns with the brand’s eco-conscious ethos.

“We are committed to prioritizing customer privacy while providing a seamless checkout experience. To respect and safeguard your privacy, we do not request any contact details from our customers,” added Nagaram.

The launch of this physical store is just the beginning of Virgio’s ambitious expansion plans. As part of its 2025 strategic vision, the brand aims to open additional stores across India, making sustainable fashion more accessible to a larger audience.

By blending innovation, sustainability, and customer-focused values, Virgio’s offline retail presence is set to redefine the shopping experience while reinforcing its commitment to a planet-friendly future. With its first store in Bengaluru, the brand is well on its way to reshaping the Indian fashion landscape.

Nykaa Cosmetics has introduced two dynamic additions to its beloved Superlight Range: the Superlight Lip Cloud and the Superlight Peptide Primer. These new launches are set to offer weightless formulas, impressive performance, and luxurious features—all at an accessible price point, allowing beauty lovers to elevate their beauty routine without breaking the bank.

The Superlight Lip Cloud Mousse Lipstick is a game-changer for anyone who loves the boldness of liquid lipstick but struggles with the dryness it often leaves behind. This unique, airy whipped texture feels as light as a cloud, gliding effortlessly onto the lips to deliver a velvety matte finish that stays comfortable throughout the day. Enriched with Cica Extracts and Squalane, the lipstick keeps lips hydrated, soft, and free from dryness or flaking. Offering intense pigmentation, it also creates a soft-focus blurring effect for a flawless look. The Lip Cloud is available in 10 versatile shades, including Pink Lemonade, Grapefruit Sparkle, Scarlet Sangria, Berry Blush, and more, perfect for any occasion or mood. The product is priced at Rs. 799 and is available at all Nykaa stores and online starting December 12, 2024.

On the other hand, the Superlight Peptide Primer is designed to provide deep hydration while perfecting your skin’s texture. Infused with Hyaluronic Acid, it delivers long-lasting moisture and feels refreshing on the skin. The primer also contains peptides that enhance skin texture, ensuring a smooth and even finish. It creates an ideal base for makeup application while offering an airbrushed effect that helps makeup last longer. The Superlight Peptide Primer is priced at Rs. 799 and will be available in all Nykaa stores and online at nykaa.com from the end of January 2025.

“Expanding the Superlight Range is a testament to our commitment to delivering innovative, high-performing beauty solutions that combine comfort with exceptional performance. The Superlight Lip Cloud introduces a soft matte mousse lipstick ensuring all-day hydration and a flawless, blurred matte finish. Whereas, the Superlight Primer elevates the makeup experience by offering deep hydration. Together, these products bring lightweight formulations and premium features at an accessible price point, empowering beauty lovers to look and feel their best,” shared a Nykaa Cosmetics spokesperson.

With these new additions, Nykaa Cosmetics continues to push the boundaries of beauty, offering high-quality products that bring both luxury and practicality to the everyday beauty enthusiast. Don’t miss out on these new launches—step up your beauty game with the Superlight range, where lightweight formulas meet high-impact results.

Cellecor, a renowned name in consumer electronics, has launched a groundbreaking series of laptops that combine advanced technology, sleek aesthetics, and affordability. With prices starting at just Rs.18,000, the new range is designed to cater to the needs of professionals, students, and everyday users, making premium computing more accessible than ever.

The lineup features three models tailored to diverse user requirements. The flagship Sleek i5 Pro comes with a 15.6-inch Full HD IPS display and is powered by an Intel Core i5 10th Gen processor, paired with 16GB RAM and 512GB SSD storage. For users seeking cost-effective options without sacrificing performance, the Sleek i3 Pro offers a similar display, along with an Intel Core i3 10th Gen processor, 8GB RAM, and 512GB SSD. The N95 model is compact and lightweight, ideal for students and users on the go, featuring a 14.1-inch Full HD display, Intel Alder Lake N95 12th Gen processor, 8GB RAM, and 256GB SSD. All three models come equipped with Windows 11 Pro, ensuring a seamless and intuitive user experience.

Connectivity options across the range include Wi-Fi 6.0, Bluetooth 5.2, USB 3.2, Type-C, and Micro SD support. These laptops emphasize portability with weights ranging from 1.31 kg to 1.60 kg and are powered by durable Li-Polymer batteries, offering extended usage on a single charge.

Ravi Agarwal, Founder and Managing Director, Cellecor Gadgets said, “At Cellecor, our mission is to democratize access to advanced technology by offering high-quality products at affordable prices. This new laptop series reflects our commitment to empowering users with smart features, whether they are professionals seeking productivity, students needing reliability, or everyday users looking for value. We are excited to bring this innovation to the market and continue to redefine the standards for affordability and performance in consumer electronics.”

Cellecor’s latest initiative underscores its dedication to delivering high-performance devices that cater to modern computing needs while maintaining an attractive and lightweight design. By offering advanced features at competitive price points, Cellecor is setting a new standard in the consumer electronics market and redefining value for its customers.

CURRYiT, one of the beloved names in the food startup ecosystem, has launched India’s first tomato puree free from preservatives and chemicals. Catering to the growing demand for natural and high-quality ingredients, this product is a game-changer for busy kitchens across the country. Made from 100 percent farm-fresh tomatoes, it offers convenience without compromising on health or flavor.

The standout feature of CURRYiT’s tomato puree is its purity. Composed of 99 percent natural ingredients—fresh tomatoes, olive oil, and salt—it eschews the water, preservatives, and artificial additives commonly found in store-bought alternatives. With each teaspoon containing the essence of one whole tomato, the puree guarantees a rich and authentic taste in every dish.

According to industry norms, most tomato purees available in the market contain only 37 percent real tomato, with the rest consisting of water, acidity regulators, and preservatives like sodium benzoate. These substances, while extending shelf life, dilute the flavor and can pose health risks. CURRYiT addresses these issues head-on by offering a product that’s unadulterated and wholesome.

Using FDA-approved autoclave technology, CURRYiT vacuum-packs its tomato puree to ensure a shelf life of 12 months. This innovative process preserves freshness naturally, eliminating the need for artificial preservatives, sugar, or vinegar.

Co-founders Richa and Nischal have long envisioned a product that redefines standards in the packaged food industry.   

“Our tomato puree is for anyone who values clean food products and wants to give only quality to their family. We’re offering something that’s pure, real, and free from all the bad stuff that typically gets added to packaged foods. We wanted to offer something people could trust to use in their kitchens,” Shared Richa, Co-founder, CURRYiT.

Since its debut, CURRYiT’s tomato puree has quickly gained popularity among home cooks, professionals, and health-conscious families. The brand’s focus on transparency and quality resonates with modern consumers who are mindful of what they serve at the table.

CURRYiT’s commitment to authenticity and simplicity is setting a new benchmark in the food industry. As it champions natural ingredients and clean processes, the brand invites consumers to switch to a product that delivers not only on taste but also on health and trust. With CURRYiT, cooking becomes easier, healthier, and more delicious.

Avery Dennison South Asia, one of the global leaders in materials science and packaging solutions, has announced the launch of its Premium Labels range, which features a portfolio of textured substrates specifically designed to enhance consumer experiences through unique surface textures and patterns. The new offering is tailored for luxury brands in industries such as food & beverages and beauty, where packaging plays an integral role in brand identity. These labels are designed to not only enhance the visual appeal on store shelves but also elevate the overall consumer experience, offering a premium look and feel that appeals to the growing middle-class consumer base, especially Gen Z and millennials, who seek personalized and aspirational products.

With a focus on sustainability, the Premium Labels range incorporates eco-friendly practices, striving to reduce environmental impact and promote circularity. This commitment to sustainability aligns with Avery Dennison’s broader corporate philosophy, ensuring that their solutions are not only aesthetically pleasing but also environmentally responsible. These labels are crafted to meet the demands of consumers who are increasingly looking for products that reflect both quality and sustainability.

Saurabh Aggarwal, VP & GM, Avery Dennison South Asia said, “Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible’ we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital. The launch of our Premium Labels range is a step forward in addressing this philosophy and represents our dedication to redefining what’s possible in the world of labeling. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.”

Avery Dennison’s India team remains committed to fostering sustainability and innovation. By leveraging advanced technologies and sustainable practices, the company continues to create solutions that not only meet customer needs but also contribute to a more sustainable and inclusive future. Through its ongoing efforts to reduce environmental impact and promote circular economies, Avery Dennison is reshaping industries and leading the charge toward a better future.

Dr. Su, a National Award-winning dermatologist, has introduced a revolutionary skincare product, Dr. Su XO Plump Party, an exosome serum designed to transform the beauty game. Combining science-backed precision and luxury, the serum promises to address key skin concerns while leaving the skin rejuvenated and radiant.

The serum features a potent blend of 2 percent exosomes, 2 percent hyaluronic acid, and 1 percent copper peptide complex, offering benefits such as hydration, firmness, and a visibly smoother complexion. A serum so advanced, that it tackles your skin concerns with science-backed precision while leaving your skin feeling like a million bucks.

At the heart of the formulation is exosome technology, known for enhancing skin elasticity, boosting collagen production, and reducing fine lines and wrinkles. The addition of hyaluronic acid ensures deep hydration, while the copper peptide complex enhances skin texture and radiance, making it a comprehensive solution for plumper, firmer skin.

What sets XO Plump Party apart is its Liposomal Deep Delivery System, a mechanism that ensures deeper penetration of active ingredients into the skin, amplifying their effectiveness by up to 10 times. Lightweight, quick-absorbing, and free from fragrance, the serum is non-comedogenic and suitable for all skin types, making it an effortless addition to daily skincare routines.

“It’s not just a serum—it’s a celebration of youthful, glowing skin!” says Dr. Su. Users can apply it on clean, damp skin once or twice daily for optimal results.

Now available at Rs. 1,699, the serum offers a glimpse into the future of skincare, delivering visible and transformative results. For those seeking to enhance their skincare regimen, Dr. Su XO Plump Party promises to be the ultimate glow-up solution.

This January, The Body Shop is giving beauty enthusiasts a reason to celebrate with its much-anticipated Knockout Sale. Running from January 1st until the end of the month, the sale invites customers to indulge in incredible offers on a range of products from the brand, known for its ethical and sustainable beauty practices.

The Knockout Sale promises up to 50 percent off on select items, making it easier than ever to enjoy high-quality, vegan beauty products without exceeding your budget. Whether you're looking to update your skincare routine or find the perfect gift for a loved one, the sale offers something for everyone.

Shoppers can take this opportunity to try out popular items such as the Edelweiss Eye Concentrate, which helps smooth fine lines around the eyes while offering protection from pollution. For those looking to achieve glowing skin, the Vitamin C Liquid and Overnight Peel are perfect additions, while the Tea Tree collection remains a fan favorite for maintaining blemish-free skin.

Body care lovers will find classic favorites like the British Rose Body Yogurt, Strawberry Shower Gel, Avocado Body Lotion, and Almond Milk Body Lotion available at select locations, all at unbeatable prices. In addition to skincare and body care, the sale also includes exciting deals on makeup products, including the hydrating Fresh Nude Foundation, versatile Freestyle Multi-Tasking Colour Flow, and the vibrant Peptalk Lipstick Collection.

The sale also features thoughtfully curated pre-packed gift sets, ideal for birthdays, anniversaries, or simply sharing the joy of beauty. These sets combine high-quality products with The Body Shop’s ethical values, ensuring that gifting is both meaningful and stress-free.

With options for every budget, The Body Shop's Knockout Sale is an unmissable opportunity for beauty lovers to indulge in premium products while supporting a brand that champions sustainability and ethical beauty.

Blinkit CEO Albinder Dhindsa, while announcing the launch of Bistro, its 10-minute food delivery app, emphasized that parent company Zomato will not introduce private brands on its main platform to compete with restaurant partners.

"This is a standalone team, with a standalone app - and no Zomato restaurant data has been used. We will not even use the Zomato app to market Bistro," Dhindsa stated.

His remarks come amid concerns raised by the National Restaurants Association of India (NRAI), which has expressed apprehension about standalone apps like Bistro and Swiggy’s Snacc. The NRAI reportedly plans to approach the Competition Commission of India (CCI) over potential anti-competitive practices in the 10-minute food delivery segment.

"This is going to be a significant additional cost to us, but ethics and sticking to our word mean more than anything else to us at Zomato, and we are not going to give it up to save some marketing cost," he said.

Bistro’s innovation aims to benefit the broader food and restaurant ecosystem. "All the companies innovating with us on Bistro also work with a number of restaurants, and our success at Bistro has the potential to add value for the entire food and restaurant ecosystem," he noted.

The launch of Bistro marks Zomato's entry into the increasingly competitive ultra-fast food delivery market, where similar offerings by Blinkit and Swiggy have also gained traction.

Pepperfry, one of India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary since its inception in 2012. In a bid to enhance the shopping experience for its customers, the company has introduced a Cash on Delivery (COD) payment option for home décor products, aiming to make high-quality, stylish offerings more accessible.

Ashish Shah, co-founder and CEO, Pepperfry said, “With Pepperfry completing 13 remarkable years, we are proud to celebrate our journey as India’s one-stop Home destination for all things home. Over 65 percent of our transactions are driven by the home category, reflecting the trust our customers place in us. This year, with our 13th anniversary, We aim to further establish Pepperfry as India’s No. 1 destination for home and furniture. As a part of our ongoing commitment to enhancing customer convenience, we have also introduced COD (Cash on Delivery) for home décor products, ensuring seamless access to high-quality, stylish offerings. Our focus has always been on enabling customers to create homes that are an extension of their dreams.”

To commemorate the occasion, Pepperfry has launched two special campaigns for its customers. The "Birthday Return Gifts" giveaway offers participants a chance to win home décor items, furniture, and even room makeovers. Concurrently, the "Superr 13" campaign rewards 13 lucky customers every hour with unconditional coupons. Both campaigns will run until January 20, 2025.

Mahip Dwivedi, VP and Head of Marketing, Pepperfry said, “Turning 13 is a special milestone for us at Pepperfry.  The ‘Birthday Return Gifts’ and ‘Lucky 13 Winners every hour’ both campaigns are at the heart of this milestone. Running until January 20, both these campaigns are our way of spreading joy and showing gratitude to the community that has made us India’s go-to destination for All things home. This anniversary isn’t just about looking back; it’s about reinforcing Pepperfry as India’s favorite décor destination for home and living, and celebrating the joy of creating homes together.”

With these initiatives, Pepperfry continues to solidify its position as a trusted name in home décor, emphasizing customer satisfaction and innovation.

Zepto Café, the 10-minute food delivery app from quick commerce platform Zepto, has achieved a significant milestone by crossing 50,000 orders per day within just four weeks of its launch.

Aadit Palicha, CEO, Zepto, stated, "In December, I posted that we launched a new app for Zepto Café (food delivered in 10 minutes), which was doing 30K orders/day. Just 4 weeks later, we have crossed 50K orders/day - that's 60 per cent month-on-month growth. It feels like Zepto is just getting started."

The rapid growth of Zepto Café underscores its success in the competitive quick food delivery segment. The platform’s key rivals, Zomato-owned Blinkit and Swiggy, have also launched their own 10-minute food delivery services earlier this week, intensifying the competition in this space.

Zepto Café’s milestone highlights the increasing consumer demand for ultra-fast food delivery, positioning the platform as a strong player in the evolving quick commerce market.

German footwear brand Birkenstock, known for its iconic cork and latex-molded footbeds, saw its sales growth in India slow to 46 percent in the fiscal year 2023-24, down from the over 110 percent annual growth it recorded in the two previous years. The company's India revenue reached US $20 million, driven by the rising popularity of casual and comfort-driven footwear.

Birkenstock made its entry into the Indian market through e-commerce in 2019, followed by its first physical store at Delhi Airport in 2020. Since then, it has expanded to over 40 retail outlets across the country and recorded exponential growth for four consecutive years. However, the brand’s rapid sales momentum has tempered as demand for lifestyle and discretionary products has softened over the past six to eight quarters, post-pandemic.

The shift towards casual footwear is part of a broader trend of “casualisation” in the workplace. Experts note that evolving office norms now favor comfort over formal attire, encouraging consumers to prioritize functionality in their footwear choices. Birkenstock benefited from this trend during the COVID-19 pandemic, when more people turned to comfortable, practical shoes for everyday wear.

The company’s public listing in October 2023 further highlighted its global success. Birkenstock raised over $1.48 billion during its initial public offering (IPO), pushing its valuation to approximately $8.64 billion. A third of the funds raised were used to reduce the brand’s debt, while the remaining proceeds went to L Catterton, its largest shareholder, which is backed by the French luxury conglomerate LVMH.

Despite the recent slowdown in growth, Birkenstock continues to outperform many established sports and footwear brands in India, thanks to its focus on comfort and timeless design.

The StepUp Ventures, India’s first Bharat-focused incubator, has joined forces with Mount Judi Ventures to unveil a groundbreaking accelerator program. This partnership aims to propel startups toward success by offering an unparalleled opportunity to raise Rs. 1 crore in investment through the program from Mount Judi India Micro Fund and other venture capitalists at the Demo Day. Additionally, startups will have the chance to secure funding in subsequent rounds through the Mount Judi India Growth Fund, extending up to Series A.

The program is meticulously designed to nurture entrepreneurial talent and catalyze growth by providing startups with access to an extensive network of investors, mentors, and industry experts. Each participating startup will benefit from a structured journey that includes intensive guidance, market access, and funding opportunities at key stages of their growth.

Raja Singh Bhurji, CEO and Incubation Director, The StepUp Ventures shared, “With this partnership, we aim to amplify the impact of startups across India, particularly those focused on Bharat, Tier II and III. The accelerator program will act as a launchpad, empowering entrepreneurs with the resources and connections they need to scale effectively and sustainably. Mount Judi Ventures brings robust financial backing, while StepUp Ventures delivers the mentorship and operational expertise required to build high-impact startups.”

The program offers several key highlights, including funding opportunities where startups will have the chance to secure Rs.1 crore through the program, with potential access to additional funding in further rounds via the Mount Judi India Micro Fund, Growth Fund, and an extensive network of over 80 venture capitalists. Participants will also receive comprehensive support in the form of sector-specific coaching, mentoring, and access to world-class prototyping and research facilities through partner universities. Additionally, the program ensures startups gain market access and global exposure through connections across industries and geographies, preparing them to expand into international markets.

Ali Sherif, Partner, Mount Judi Ventures shared, “We're dedicated to investing in new-age businesses and startups with a focus on long-term sustainability and aligning the interests of both investors and promoters. Our goal is to ensure fairness and create win-win partnerships. With this collaboration with The StepUp Ventures, we're excited to support startups with investments that fuel their growth and expansion. As investment partners, we actively help grow your business, improve governance, and provide added value through our networks."

Applications for this accelerator’s upcoming COHORT SIX are now open, with the deadline set for January 15, 2025. This program presents a unique opportunity for startups to elevate their growth journey and achieve scalable success.

Tecsox, a pioneer in audio innovation, has introduced its latest offering: state-of-the-art Type-C wired earphones designed to cater to the diverse needs of both the elderly and younger consumers. Priced competitively at just Rs. 499, the earphones combine advanced features, thoughtful design, and affordability to deliver an unparalleled audio experience.

The newly launched Tecsox earphones are compatible with all devices featuring Type-C ports, including Apple phones and PCs. With Type-C ports poised to become the universal standard across smartphones, Tecsox’s product is a timely addition to the market. Engineered for durability and comfort, the earphones feature Kevlar-reinforced cables, ergonomic design, and a snug fit for extra security. They have also undergone rigorous testing, including a 7,000-bend wire durability test.

Users can enjoy seamless functionality with integrated controls for taking or rejecting calls and activating voice assistants like Siri or Google Assistant. The earphones also offer passive noise cancellation for an immersive experience, well-balanced treble and bass for superior audio quality, and water resistance for reliable use in any environment. To celebrate the launch, the first 100 buyers on the Tecsox website (TecSox.com) will receive a complimentary leather carry case.

Recognizing the frustrations of younger users with wireless earbuds that require constant charging, Tecsox’s wired earphones provide a hassle-free solution. The product’s reliability and uninterrupted performance make it an ideal choice for users seeking convenience without compromising on quality.

Puneet Gulati, Founder and CEO, Tecsox expressed, “At Tecsox, we understand that audio experiences should be accessible to everyone—regardless of segment of customers. This launch reflects our commitment to delivering cutting-edge technology that resonates with diverse audiences. While these earphones meet the needs of older users with their simplicity and ergonomic design, they also address the pain points of younger users who are tired of the constant hassle of charging wireless devices. We’re proud to offer a product that combines style, utility, and value, empowering users across generations to enjoy their favorite music or calls effortlessly.”

The Tecsox Type-C earphones are now available and are set to redefine industry standards by seamlessly blending functionality, style, and affordability.