Rimi Nayak Collabs with Liva, Unveils an Exclusive Collection ‘BOTANICS’

INOX has introduced its latest outdoor façade collection, setting new standards in design, durability, and functionality. The new range, which includes the Fluting Series, Box Profiles, Perforated Panels, and Parametric Range with Special Shaped Panels, aims to redefine urban and commercial landscapes with contemporary aesthetics and high-performance materials.

Renowned for its expertise in modern kitchen and wardrobe solutions, INOX continues to push the boundaries of architectural innovation, offering design elements that seamlessly merge style with structural integrity.

The Fluting Series is crafted to add depth and character to structures, creating a sophisticated texture that enhances architectural appeal. Available in multiple finishes and materials, these panels produce dynamic visual effects throughout the day while maintaining durability against extreme weather conditions.

For those seeking a bold and structured look, Box Profiles offer strong, clean lines that create a striking exterior presence. Suitable for both residential and commercial applications, these profiles provide stability and longevity, with a variety of textures and colors to suit diverse architectural preferences.

Perforated Panels bring a balance of functionality and elegance, optimizing ventilation and natural light while ensuring privacy. Customizable perforation patterns allow architects to create distinctive façade designs, while their high-quality, anti-corrosive materials contribute to noise reduction—making them particularly effective in urban environments.

For designers looking to experiment with intricate curves and futuristic structures, the Parametric Range & Special Shaped Panels offer unparalleled flexibility. Made from high-performance materials, these panels provide advanced design possibilities while ensuring sustainability without compromising strength or durability.

INOX’s latest façade solutions are now available at major architectural and interior design hubs, making them accessible to professionals across various industries. Whether for contemporary residences, commercial skyscrapers, or industrial structures, this collection is tailored to meet diverse project needs.

"With this new outdoor façade collection, we continue to redefine modern architecture, offering solutions that merge aesthetics, durability, and innovation. Our commitment to pushing design boundaries ensures that architects and designers have access to versatile and high-performance materials for their projects," said Naveen Chowdhry, Director, INOX Décor Pvt. Ltd.

This latest launch reinforces INOX’s position as a leader in architectural excellence, empowering architects, designers, and developers to create visually striking and future-ready spaces.

Meesho, the SoftBank-backed e-commerce platform, announced the launch of its dedicated content commerce platform, Creator Club, on Wednesday. The new platform aims to facilitate direct collaboration between content creators and sellers on Meesho, allowing creators to monetise their content.

Prasanna Arunachalam, General Manager of Monetization and Content Commerce, Meesho, stated, “With the launch of Meesho Creator Club, we are doubling down on our mission to democratise internet commerce, empowering creators with the right tools and resources they need to thrive. By driving growth and engagement through authentic, relatable content, our platform is reshaping the future of e-commerce.”

The decision to introduce Creator Club comes after Meesho saw a three-fold increase in order volumes through content commerce during its testing phase in 2024. Content commerce involves marketing products through digital content such as articles, blogs, and short videos.

According to Meesho, the content commerce initiative reached over 14.5 million users in just a year, demonstrating significant potential for growth. The Creator Club will offer opportunities to content creators across all levels, including those from smaller tier 3 and tier 4 cities, providing them with real-time performance analytics, faster payouts, and direct collaboration opportunities with sellers.

Company sources highlighted that the platform aims to eliminate intermediaries who traditionally connect content creators with sellers. Additionally, Meesho plans to broaden the reach of Creator Club by bringing a diverse range of creators on board, catering to micro and nano-influencers as well as more established content creators.

American home fashion retailer Lush Decor has officially entered the Indian market, making its debut at Bharat Tex 2025, a prestigious textile industry event held in New Delhi.

At the event, the brand unveiled a curated selection of home décor products, providing attendees with an immersive shopping experience. To offer an exclusive first look, Lush Decor set up a customer experience kiosk, allowing visitors to explore its collections and shop directly via Amazon USA. Additionally, guests had the opportunity to browse and purchase products through the brand’s direct-to-consumer (D2C) website.

“India, with its rich textile heritage and deep appreciation for timeless yet contemporary decor, has long been an inspiring market for us. This launch is a significant milestone, and I can’t wait to bring Lush Decor’s vision of accessible luxury to Indian homes,” said Jenny Jing Zhu, Founder and Chief Vision Officer, Lush Decor.

Established in 2008 in New Jersey, Lush Decor has built a strong presence in the U.S. through e-commerce platforms and retail stores. The brand continues to expand its global footprint, bringing high-quality home décor solutions to households worldwide.

“India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey. Our aim is to embrace India’s diverse tastes and offering home decor solutions that truly elevate everyday living,” stated Paola Peretti, Chief Executive Officer, Lush Decor.

The response at Bharat Tex 2025 has been overwhelmingly positive, indicating strong demand for high-quality yet affordable home décor solutions. By combining innovation, craftsmanship, and global accessibility, Lush Decor aims to establish itself as a go-to brand for Indian households seeking chic, comfortable, and practical home décor options.

With a commitment to accessible luxury, Lush Decor’s foray into India marks a new chapter in its global expansion, promising to bring fresh design perspectives to Indian homes while staying true to its core values of style, comfort, and affordability.

Mumbai-based clean-label food brand, The Whole Truth (TWT) has successfully raised $15 million in a Series C funding round, led by Sofina and joined by Z47, Peak XV Partners, and Sauce.VC. The company has also previously received investments from well-known angel investors, including Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods).

Founded by Shashank Mehta, a former Unilever marketer, TWT was born from his personal battle with obesity and the realization that many so-called "healthy" packaged foods contained hidden sugars and artificial additives.

"From day one, our mission has been to build a truth brand—one that fights to bring honesty back to food. We aim to make food real again and extend this philosophy to every category where consumers are being sold half-truths, from protein bars to protein powders and beyond,” said Shashank Mehta.

With the fresh capital infusion, TWT plans to drive innovation, expand into new product categories, and strengthen its distribution network to reach a wider consumer base.

Vikram Vaidyanathan, Managing Director, Z47 stated, “Shashank and the team at The Whole Truth are not just building a brand—they’re leading a movement to restore trust in food. Their growth over the past year proves that this mission resonates deeply with consumers and investors alike. As one of TWT’s earliest backers, we’re excited to double down on our commitment.”

As per Registrar of Companies (RoC) filings, the funding will primarily be allocated toward business development and expansion, with approval granted for the issuance of 45,097 Series C Compulsorily Convertible Preference Shares at a face value of Rs. 50 each, with a premium of Rs. 29,506.55 per share.

The latest fundraising round places TWT at a valuation of Rs. 2,133 crore (~$256 million), marking a 3.5x increase from its previous valuation of $72.6 million, as per Tracxn data. In its Series B round in 2022, the company had secured $15 million from Zerodha’s Nithin Kamath, Peak XV Partners, and Sauce.VC.

TWT has demonstrated strong financial growth, reporting Rs. 70.6 crore in revenue for FY24, nearly doubling from Rs. 36.7 crore in FY23. At the same time, the company has successfully reduced its losses to Rs. 23.8 crore, compared to Rs. 35.5 crore in the previous fiscal year.

Soulflower, India's pioneering farm-to-face beauty brand known for its natural and science-backed formulations, has solidified its position as a dominant player in the hair care segment. According to the latest Nielsen IQ data for the second half of 2024, the brand has recorded an extraordinary year-on-year (YoY) surge of 141 percent in hair oil volume growth, 240 percent in value growth, and 99 percent in price growth, outpacing traditional legacy brands. Soulflower now ranks among the top three hair oil brands, contributing to 43 percent of the category’s growth, driven by the rising popularity of digitally native challenger brands.

“The report highlights a clear shift in consumer preference towards performance-driven, clean beauty products and Soulflower’s superior customer trust and product efficacy. Our growth is a testament to the trust consumers place in clean, transparent, and clinically validated beauty solutions. Soulflower is bridging the gap between nature and science, offering clinically tested products that deliver real results. We invest in developing innovative, natural formulations backed by independent clinical studies and are committed to sustainability, ensuring ethical sourcing and eco-conscious packaging. Our farm-to-face philosophy has resonated with discerning shoppers, especially in metros, and we’re poised to expand this success nationwide,” shared Natasha Tuli, Co-Founder & CEO, Soulflower.

Soulflower’s farm-to-face philosophy—which prioritizes ethical sourcing, sustainability, and eco-conscious packaging—has particularly resonated with urban consumers in metro cities. The brand’s commitment to innovation, clinical validation, and transparency has made it a preferred choice among conscious beauty enthusiasts.

Additionally, with an Average Selling Price (ASP) of Rs. 225 per 100ml, Soulflower has successfully established itself as a premium and highly effective hair care brand. Its products appeal to consumers who seek clean, cruelty-free, and high-efficacy solutions.

“As consumer demand shifts towards clean, cruelty-free and high-efficacy products, Soulflower continues to lead the way and has become India's New Tel (oil) especially, for Gen-Z and Gen-Alpha. We are also the fastest-growing brand in the category, leading digital-driven sales growth. We are thrilled to see our efforts being recognized and look forward to continuing our journey of revolutionizing the beauty landscape. Our growth is driven by our core values of happiness, love, gratitude, and compassion,” concluded Tuli.

Beyond its success in India, Soulflower is the world's largest seller of Rosemary Essential Oil and a trailblazer in the organic farm-to-face movement. With over 15 million products sold, the brand enjoys a strong global presence across India, KSA, UAE, USA, Japan, Singapore, Australia, and the UK.

IGP,  a well-known D2C multi-category gifting platform, reported a significant surge in engagement and sales during its Valentine’s Week campaign, driven by trending gifts such as flowers, chocolates, and personalized items. The campaign surpassed key metrics, reflecting a growing demand for meaningful gifting experiences.

The company executed a 360-degree marketing strategy, integrating digital, social, and offline channels, and introduced exclusive incentives like private plane rides and yacht parties to enhance customer engagement. IGP’s Valentine’s Day report for 2025 revealed 3 lakh orders, with a notable rise in order value compared to the previous year.

“We’re thrilled by the tremendous response to our Valentine’s campaign, surpassing our expectations across key metrics. Flowers emerged as the top-selling item, reflecting the growing demand for thoughtful and meaningful gifts during the Valentine’s season. This campaign has been a testament to IGP's ability to anticipate customer’s needs and offer innovative gifting solutions that resonate with diverse audiences,” explained Tarun Joshi, Founder, IGP. 

The gifting trends showed that nearly 5 million flower stems were sold, with red roses making up 70 percent of purchases. Chocolates, teddy bears, and personalized gifts also saw high demand. The largest order from Dubai was worth Rs. 2.25 lakh, while an Indian customer purchased 1,000 roses for Rs. 50,000.

A shift in customer behavior was observed, with an increase in younger buyers (ages 20-30), particularly in metro cities. Same-day delivery orders surged by 35 percent, indicating a rise in last-minute gifting.

IGP’s marketing efforts, including partnerships with Romedy Now, Big FM, and SUGAR, boosted website traffic to 2 million visitors. Promotional offers, such as limited-time discounts and free delivery, drove additional sales, with 20 percent of customers availing of these deals.

IGP plans to leverage these insights to refine its offerings and enhance engagement for future celebrations, solidifying its leadership in the gifting industry.

Dogsee Chew, one of the leading natural pet treat brands, has raised $8 million in a Series B funding round led by Ektha.com, with participation from promoters and Shivanssh Holdings, Poddar Family Office. This latest investment brings Dogsee’s total funding to $22 million and will drive the company’s ambitious expansion plans.

The funding will support Dogsee’s mission to become the world’s largest Himalayan Chew producer by the end of 2025 while accelerating its global growth strategy.

Founded in 2015, Dogsee Chew has grown into a premium, all-natural pet treat brand, pioneering Himalayan cheese-based chews. Currently available in over 30 countries, the brand has become a preferred choice among pet parents worldwide.

With the new capital, Dogsee plans to scale up manufacturing by expanding its existing factories and constructing a new state-of-the-art production facility. The company also aims to strengthen its Amazon Global Selling strategy to fuel its international growth, particularly in the United States and Canada in 2025.

Sneh Sharma, Co-founder & CMO, Dogsee emphasized, “Dogsee is the only company manufacturing yak chews in the Himalayan hills at this scale, and we are committed to further strengthening our production capabilities in the region. With this funding, we aim to become the largest Himalayan chew manufacturer in the world while ensuring the highest quality standards in every product we deliver."

Bhupendra Khanal, Co-founder & CEO, Dogsee highlighted, “With the premiumization of the pet food category on the rise, the demand for our human-grade chews is exploding. This investment ensures we are well-prepared to meet this demand by scaling production and expanding our presence globally. To make our products more accessible, we also plan to open distribution hubs in key international markets, allowing our retail partners to seamlessly access Dogsee Chews with shorter lead times."

Sreenivasa Musani Reddy, Managing Director, Ektha shared, "Dogsee has built a strong global brand in the natural pet food space, and their dedication to quality and sustainability makes them an exciting investment opportunity. We believe their expansion strategy will not only solidify their market leadership but also set new benchmarks in the pet food industry."

With this latest round of funding, Dogsee Chew is poised to lead the Himalayan Chew market globally, cementing its position as a category leader in natural pet nutrition.

After spearheading India's gin revolution with the award-winning Stranger & Sons Gin, Third Eye Distillery is now making a bold move into the whiskey segment with the launch of OTHERSIDE Subcontinental Whiskey.

Born in the heart of the subcontinent and aged across India’s tropical belt, Otherside Whiskey embraces the region’s extreme climate—where relentless heat, monsoons, and shifting seasons shape a whiskey with unparalleled depth, intensity, and character. Its distinct profile is further enhanced by a Solera Finish in charred ex-bourbon barrels, a meticulous process that layers complexity and richness, crafting a whiskey that stands apart.

Otherside Whiskey is a blended Indian whiskey made and aged entirely in India, reflecting the bold essence of its homeland. It breaks free from the monotony of Scotch and Scotch-like brands, offering a new perspective on the category. This isn’t Scotch. It’s not Bourbon. And it’s definitely not business as usual.

"Whiskey is a crowded room. The impact of our climate, geography, and aging environment makes this a whiskey that can only come from here, redefining India's provenance in whiskey making. For too long, Scots have set rules for whiskey and it's about time India starts writing its own story. We have taken the time to create a whiskey that truly puts India front and centre—not just in name, but in representation. Otherside Whiskey isn't about labels or legacy—India isn’t just ready to lead in whiskey, it’s time we stopped following altogether,” shared Rahul Mehra, CEO and Co-founder of Third Eye Distillery.

With Third Eye Distillery now expanding into India’s largest spirits category, Otherside Whiskey aims to challenge conventions and position Indian whiskey on the global stage, much like Stranger & Sons did for gin. As the brand embarks on this new journey, Otherside Whiskey promises to be a game-changer—a true expression of India’s whiskey-making prowess.

NOTO Ice Cream, a well-known guilt-free ice cream brand, has secured Rs. 15 crores in its latest funding round led by Inflection Point Ventures (IPV), with participation from JITO and Lets Venture. The fresh capital will be utilized to expand into Tier I and Tier II cities, introduce innovative flavors and formats for the summer, enhance marketing efforts on food-tech aggregators and quick-commerce platforms, upgrade infrastructure, and boost brand awareness through experiential campaigns.

NOTO is backed by notable personalities, including John Abraham, Rannvijay Singha, and Kunal Bahl, who align with the brand’s vision of making healthier desserts accessible to all.

NOTO was co-founded by Varun Sheth, a chef and serial entrepreneur with deep-rooted experience in the hospitality sector, and Ashni Shah, a design and fashion enthusiast with expertise in marketing and operations. Varun’s entrepreneurial journey started with 1Tablespoon, which introduced sourdough pizzas in Mumbai, while Ashni’s creative acumen helped her make a mark in the hospitality industry.

Vinay Bansal, Co-Founder, Inflection Point Ventures said, “Health-conscious consumers often struggle between satisfying their sweet cravings and adhering to a healthier lifestyle. The existing options often compromise on taste or nutritional value, creating a gap in the market for truly guilt-free indulgence. NOTO ice cream is solving this problem with its unique flavors that don't compromise on either taste or nutritional value. At IPV, we are drawn to the startup’s commitment to address a real consumer need. Their vision to redefine desserts aligns with lots of Indians, making it a scalable startup with meaningful impact.”

Currently operational in major cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, NOTO is aggressively expanding into new markets, including Ahmedabad, Kolkata, and Lucknow. The brand is available on food delivery platforms such as Swiggy and Zomato, as well as quick-commerce platforms like Zepto, Blinkit, Instamart, and Flipkart.

Varun Sheth, Co-Founder & CEO, NOTO shared, “At NOTO, Eating, Not Cheating is at the heart of everything we do - we serve desserts that are guilt-free and full of flavor. This funding fuels our expansion into Tier I and Tier II cities and paves the way for more NOTO-riously good innovations. As we continue to redefine the ice cream experience, we’re excited to scale new heights. We appreciate IPV’s support in this journey.”

The brand has earned widespread recognition, with accolades including the “Product of the Year” award for Chocolate Mini Bites at the Channelier FMCG Awards in 2022, “Most Loved Brand on Social Media” and “Top Consumer Packaged Brand” in 2023 by LBB x Nykaa, and “Best Vegan Ice Cream” for its Vegan Mango Raspberry flavor at the Peta India Vegan Food Awards in 2023.

The Indian ice cream market, valued at Rs. 228.6 billion in 2023, is projected to reach Rs. 956 billion by 2032. With an increasing demand for premium, healthier, and innovative ice cream options, the industry is poised for remarkable growth, driven by rising disposable incomes and the rapid adoption of quick-commerce platforms.

Citrus Clothing, one of India’s leading menswear brands with a 24-year legacy, is expanding its retail footprint with the launch of three experiential stores in Odisha. Moving beyond conventional shopping formats, these new stores offer a first-of-its-kind retail experience designed to immerse customers in fashion, personalization, and technology-driven styling solutions.

Recognizing Odisha as a growing market, Citrus Clothing has strategically opened new stores at DN Mall in Bhubaneswar, a standalone store in Puri, and another in Angul. These locations cater to diverse consumer segments—from the fast-paced urban crowd in Bhubaneswar to tourists and fashion-conscious buyers in Puri and the aspirational shoppers in the emerging retail hub of Angul.

Unlike traditional retail spaces, Citrus Clothing’s experiential stores aim to transform how men shop. Customers can benefit from personalized styling services with trained fashion consultants who curate tailored looks. The stores also offer exclusive in-store collections, including limited-edition releases that are unavailable online. Live styling sessions, influencer collaborations, and social media activations create an engaging shopping experience. Additionally, a visually immersive and Instagram-worthy environment ensures that every visit is unique, while technology-driven shopping features seamlessly bridge online and offline retail experiences.

Hitesh Jain, Founder, Citrus Clothing shared, “Citrus Clothing has always been about more than just fashion - it’s about crafting a movement where men can express themselves through their clothing. With these new experiential stores, we are bringing this philosophy to life, ensuring that shopping is no longer just a transaction but a personalized and engaging experience. Odisha has always been close to our hearts, and this expansion is a testament to our deep-rooted connection with the region.”

The launch events were graced by renowned Odia actor Sabyasachi Mishra, along with prominent fashion influencers, bloggers, and industry leaders. The events held sentimental significance, as Hitesh Jain’s father, Tejraj H Jain, was present to witness this milestone moment, reinforcing the family-driven ethos of Citrus Clothing.

Astroyogi, one of the leading astrology platforms, has joined forces with Jio Star’s groundbreaking dating reality show, ‘Engaged,’ as a co-powered partner. The show takes a fresh and innovative approach to modern relationships, blending traditional astrological insights with contemporary dating dynamics. Contestants on Engaged navigate relationship challenges, deep conversations, and astrological compatibility to find their perfect match and get rokafied.

Hosted by the charismatic Urfi Javed and Harsh Gujral, Engaged offers an exciting twist to the typical dating show format. In today’s fast-paced world, where modern dating often lacks clarity, compatibility remains the foundation of lasting relationships. By integrating astrology into the matchmaking process, Astroyogi aims to highlight the power of astrology in guiding individuals toward partners who align not just emotionally but also astrologically. The partnership reflects Astroyogi’s vision of positioning astrology as a valuable tool for modern matchmaking, seamlessly blending tradition with contemporary romance to foster meaningful connections.

Astroyogi’s expertise will play a key role in shaping essential elements of Engaged, offering contestants unique astrology-driven experiences. The Astroyogi Booth will provide personalized compatibility insights, while Kundli Matching Sessions will assess zodiac and planetary alignments to evaluate relationship potential. Contestants will also participate in Astrology-Based Challenges, testing their astrological connections. Those demonstrating strong compatibility will be awarded Bracelet Rewards, symbolizing positive energies that nurture love and harmony. Additional offerings such as the Astroyogi Forever Band, Astroyogi Love Shield Bracelet, Astroyogi Harmony Tree, and Astroyogi Rose Pyramid will further enhance spiritual connection and well-being, reinforcing astrology’s role in building lasting relationships.

Meena Kapoor, Founder, Astroyogi said, “Astrology has always played a vital role in Indian matchmaking, and Engaged provides the perfect platform to showcase its relevance in modern romance. As Astroyogi first-ever partnership with a dating reality show, this is a landmark moment for us. We are excited to help contestants and audiences understand that astrology isn’t just about predictions; it’s a guiding force in finding the right partner. Engaged beautifully merges tradition with today’s dating culture, and we’re proud to be part of this journey."

Mayank Yadav, co-founder and CEO of Rusk Media said, “We are committed to creating innovative and meaningful content that resonates with today’s audiences. Engaged explores evolving relationship dynamics among Gen Z through the lens of astrology. We chose Astroyogi for its deep resonance with this generation and the exceptional quality of its astrologers, making it the perfect fit for our show. This partnership adds a refreshing layer of depth to the dating journey, offering contestants and viewers valuable insights into love and compatibility.”

With Engaged, Astroyogi is redefining the way people approach relationships, offering deeper insights into love, compatibility, and the cosmic forces shaping romance. The show promises to be an exciting journey of love, fate, and astrology, bringing a unique blend of tradition and modern dating culture to audiences across India.

Minimalist, one of India’s leading science-backed skincare brands, has expanded its haircare portfolio with the introduction of its Anti-Dandruff Shampoo, designed to provide a long-term solution for dandruff control while upholding its commitment to transparency and efficacy. This clinically proven formula effectively targets dandruff at its root and promotes scalp health, reinforcing Minimalist’s dedication to delivering high-performance solutions for everyday haircare concerns.

Formulated with a powerful yet gentle blend of Piroctone Olamine, Climbazole, and Salicylic Acid, the Minimalist Anti-Dandruff Shampoo works to eliminate flakes, scaling, and itching associated with dandruff, offering visible relief and restoring balance from the very first wash. Unlike conventional anti-dandruff shampoos that can be drying, this sulfate-free, fragrance-free, and dermatologically tested formula ensures thorough cleansing without stripping moisture, making it suitable for all hair types. Clinical studies have demonstrated its effectiveness, showing up to a 100 percent reduction in visible dandruff flakes and scalp itching after just three washes, while also achieving an over 84 percent reduction in scalp impurities after nine washes. These results, based on independent lab studies, highlight the shampoo’s efficacy, though individual results may vary.

“Our approach to haircare mirrors our commitment to skincare—transparent, effective, and backed by science. The Anti-Dandruff Shampoo is the result of extensive research, formulated with clinically proven ingredients for long-term dandruff control while maintaining scalp health,” said Mohit Yadav, Co-Founder, Minimalist.

To use the shampoo, apply a sufficient amount to wet hair, gently massage, and rinse thoroughly. For optimal results, it is recommended to follow up with a hair mask. Priced at Rs. 499, the Minimalist Anti-Dandruff Shampoo is now available for purchase on Minimalist's official website and major e-commerce platforms, including Amazon and Nykaa.

Minimalist is a renowned personal care brand recognized for its award-winning, high-performance formulations driven by scientific research and an unwavering commitment to transparency. Emphasizing an ingredient-first philosophy, Minimalist provides a diverse range of skincare, body care, and hair care products designed to address concerns such as acne, pigmentation, and scalp health. As the brand expands its presence globally, it remains dedicated to innovation, creating science-backed solutions that deliver effective results while ensuring safety.

The beauty and skincare industry is set for a transformative shift with the launch of Lumaè, a new brand focused on high-quality skincare solutions that prioritize skin health. Founded on principles of efficacy, sustainability, and inclusivity, Lumaè is redefining skincare through meticulously crafted formulations and a transparent approach to product development.

Lumaè is the brainchild of siblings Gunjan Sharma and Shan Sharma, who are united in their vision of making high-performance skincare accessible to everyone, irrespective of skin tone or gender. What began as a passion project in 2020 under the name Daisybloom, a homemade skincare company driven by a love for natural and effective solutions, has now evolved into Lumaè. 

The brand’s debut collection introduces two standout products, each designed to tackle major skin concerns such as acne and aging. Lumaè unveils an anti-ageing night cream, infused with Astaxanthin, a powerful antioxidant 6000 times stronger than Vitamin C. This ingredient helps boost collagen production, reduce wrinkles, and enhance skin elasticity. This is a first in Indian skincare, as Astaxanthin was previously only available in supplements. In addition, Lumaè’s anti-acne serum works to combat bacteria, control oil, unclog pores, and fade dark spots, featuring key ingredients like Saffron, Ashwagandha, Salicylic Acid, and Glycolic Acid, all of which contribute to clearer, brighter skin. With this launch, Lumaè is expanding its range to provide more targeted skincare solutions like nourishing night creams and anti-acne treatments, ensuring comprehensive care for diverse skin needs.

Maintaining its focus on quality, Lumaè promises to offer premium, high-performance ingredients that promote true skin health. All of Lumaè's products are meticulously tested through independent lab analysis to ensure both efficacy and safety, ensuring that they remain free from harsh chemicals.

The brand also places a strong emphasis on sustainability, sourcing ingredients responsibly, including Astaxanthin, which is one of the most potent and sustainable skincare actives. Lumaè's packaging is both reusable and recyclable, reinforcing its dedication to a greener future.

Gunjan Sharma, Co-founder, Lumaè shared, “What started as a personal passion project quickly evolved into something much bigger. We saw a real gap in the market for skincare that goes beyond just looking good. Our mission was to create products that genuinely improve skin health. With Lumaè, we have poured years of research and passion into crafting formulations that are safe, effective, and sustainable. We are excited to bring this vision to life. We also plan to expand our product line to address more skincare concerns so that everyone feels confident in their own skin.”

Shan Sharma, Co-founder, Lumaè added, “We believe that skincare should be inclusive, effective, and transparent. Our commitment is to ensure that everyone, regardless of skin tone or gender, has access to high-quality skincare that truly works. Sustainability is also at the core of what we do, from responsibly sourced ingredients to eco-friendly packaging, we are determined to make a difference. This is just the beginning, and we can’t wait to continue innovating and expanding our range to address even more skincare concerns.”

All Lumaè products are vegan, cruelty-free, and proudly made in India with locally sourced ingredients. The products are 100 percent natural and free from sulphates, parabens, and harsh chemicals, making them safe for all skin types, including sensitive skin. Dermatologically tested by independent labs, Lumaè products are now available for purchase on the brand’s official online store.

Bangalore-based F&B brand EatFit, a part of Curefoods, has announced the launch of Hustl, a specially crafted range of energy bars. This innovative product line, developed in collaboration with renowned Indian cricketer Mayank Agarwal, aims to cater to India's young and dynamic generation.

With delicious flavors like Fruit Pop and Choco Pop, Hustl energy bars provide a convenient and nutritious snacking solution for individuals with fast-paced lifestyles. Whether it's entrepreneurs, sports professionals, or busy individuals, Hustl ensures they stay fueled and ready to take on their day.

Ankit Nagori, Founder, Curefoods said, “Our mission has always been to make healthy living accessible and convenient. With the launch of Hustl, we aim to empower the next generation of hustlers with a snack that doesn’t just fuel their energy but also supports their nutrition needs.”

Designed to meet the nutritional needs of those constantly on the move, Hustl energy bars are a perfect fit for startup enthusiasts, sports professionals, and anyone striving to achieve their goals. The idea behind Hustl stems from the realization that young Indians often miss meals due to their demanding schedules. EatFit seeks to bridge this gap by offering a quick, healthy, and nutritious alternative.

Mayank Agarwal said, “As someone who understands the importance of maintaining energy levels on a busy schedule, I’m excited to partner with EatFit on this initiative. These energy bars are a great way to ensure that young, active individuals can stay nourished and energized when the Hustle’s on.”

Hustl energy bars will be available across multiple platforms, including Amazon, Swiggy, and Zomato, as well as HRX and EatFit outlets across India. With this launch, EatFit continues to provide convenient and nutritious solutions tailored to the fast-paced lifestyles of today’s youth.

India’s renowned COSMOS-certified children’s organic skincare brand, Puddles, has unveiled an all-new teen-friendly skincare and haircare range. Crafted with plant-based, scientifically backed ingredients, this international collection is designed to address common adolescent concerns such as acne, breakouts, and dandruff, ensuring gentle, safe, and effective care.

Each product in the Puddles Teens Range is formulated with organic ingredients like Willow Bark, Basil, Cica, Turmeric, Organic Parijat Essential Oil, and Coconut Cleansers, which work to cleanse, hydrate, and soothe young skin. The dermatologist-approved formulations are pH-balanced and free from parabens, silicones, SLS, GMOs, and synthetic colors, ensuring healthy and nourished skin and hair.

Aditya Kumar Gupta, Founder & MD, Puddles said, “We are excited to expand our product portfolio from kids to teenagers, and we are confident that the market will welcome our new introduction. With a focus on safe, effective, and organic formulations, we aim to provide teenagers with the best skincare and haircare solutions tailored to their needs.” 

The newly launched range features a complete skincare and haircare solution for teenagers. The face care segment includes Acne Away Face Wash, Acne Away Serum, Foaming Face Wash, Morning Nectar – Hydrating Elixir, and Gnite Glowdrops – Night Oil, all designed to tackle breakouts while keeping the skin hydrated and refreshed. The dandruff-defying haircare range consists of Dandruff-Defying Shampoo, Dandruff-Defying Conditioner, and Dandruff-Defying Hair Serum, scientifically developed to improve scalp health and combat dandruff naturally. The bath and body range includes Frangipani Vanilla Butter Bliss Soap, Vanilla Vibes Body Mist, Spearmint Butter Bliss Soap, and Mint Rush Body Mist, offering gentle cleansing and refreshing fragrances for everyday use.

Backed by rigorous clinical testing, Puddles Teens Anti-Acne Face Wash and Serum have been proven effective against C. acnes, helping teenagers achieve clearer, healthier skin. Additionally, the dandruff-defying haircare range has been scientifically validated to enhance scalp health and fight dandruff naturally.

In line with its commitment to sustainability and ethical beauty, Puddles remains 100 percent cruelty-free, vegan, and eco-conscious, using green packaging and ethically sourced ingredients. With this launch, Puddles continues to redefine teen skincare and haircare by providing safe, effective, and dermatologically tested solutions, empowering young individuals to embrace healthy, radiant skin and hair.

The new Puddles Teens Range is now available at leading online and retail stores.

The Indian beauty industry is poised for a significant transformation with the launch of HYUE, a premium color cosmetics brand co-founded by industry veterans Pradeep Banerjee, former Executive Director of Hindustan Unilever, and Nabeel Kadri, the founder of leading celebrity endorsement agency Median. With a commitment to world-class formulations, bold pigments, and a focus on delivering global beauty innovations tailored to Indian consumers, HYUE is set to redefine the premium beauty segment in the country.

Rather than focusing on transformation, HYUE celebrates and enhances natural beauty. The brand’s philosophy revolves around elevating what already exists, offering high-performance products designed to seamlessly blend innovation and quality. HYUE is committed to providing international beauty standards while catering specifically to the needs and preferences of the modern Indian consumer.

Pradeep Banerjee, Co-founder & CEO, HYUE shared, “The beauty and personal care industry is evolving, but there’s still a gap when it comes to products that truly reflect the aspirations of today’s well-traveled, globally aware Indian audience. HYUE is a product-first brand, focused on offering world-class formulations that align with their lifestyle. We’re here to build a beauty brand that not only meets international standards but also resonates with modern Indian consumers who seek the best global formulations tailored to their needs.”

Nabeel Kadri, Co-founder & COO, HYUE  added, “HYUE is designed for beauty enthusiasts who are fashion-forward, trend-conscious, and unafraid to make a statement. Our approach is rooted in innovation, ensuring that every product we bring to market is aspirational yet accessible, lifestyle-oriented, and aligned with global beauty trends. HYUE is more than just cosmetics—it’s about delivering a beauty experience that complements the dynamic lives of today’s Indian Consumer.”

With its first product drop now available, HYUE is set to make a lasting impact on the Indian beauty market by offering high-quality, globally inspired products tailored to Indian skin tones and preferences.

PINQ Polka, a lifestyle brand committed to women’s health and hygiene, is experiencing impressive growth and success after its recent appearance on Shark Tank India. The brand’s innovative products captivated the judges and resonated deeply with the audience, leading to a significant surge in traffic, reach, and customer engagement across its platforms and direct-to-consumer (D2C) channels.

The brand kicked off its pitch with energy and charisma, proudly raising slogans like "Bra ki kar deni hai chutti" and "Ab jo pehenna hai, bindaas pehno," sharing its vision of revolutionizing women’s lives with creative solutions in hygiene, intimate, and wellness products. PINQ Polka aims to become a leading brand in this category, focusing on comfort, innovation, and convenience for women.

The judges were not only impressed by the pitch but also offered valuable feedback, applauding the brand’s efforts. In a heartfelt moment, Vineeta recognized co-founders Manveen and Gurdeep as the "Iron Ladies of India," honoring their journey as women entrepreneurs. Following their appearance on the show, PINQ Polka is projected to see a growth rate of 500 percent by the end of the month.

Manveen’s powerful slogan, "Azadi 2.0", encapsulates PINQ Polka’s mission to transform women’s personal care experiences in India—“no straps attached.” The brand’s focus on easing discomfort and providing freedom from traditional bras is evident in their innovative products, including nipple covers and breast tape, designed to replace bras entirely. These solutions help relieve discomfort caused by conditions like Bra Strap Syndrome, a condition that causes upper body pain due to bras.

Since the airing of the episode, the brand has experienced a 2,500 percent surge in website traffic, reflecting the strong consumer interest and demand for its products.

“We have always emphasized the importance of self-care, and the validation from the judges has been incredibly meaningful for us. Establishing a brand in an unbranded category is challenging, so as a strategic move, we are prioritizing brand building and content marketing to connect with our audience in a more authentic and engaging way,” shared Manveen.

“Our experience on Shark Tank was truly enriching, a once-in-a-lifetime opportunity. We’ve witnessed over 2,500 percent growth in website traffic and a 300 percent increase in revenue across all our D2C websites and marketplaces. We also anticipate strong growth across our e-commerce and quick-commerce platforms. We are immensely grateful for the incredible opportunity and the exposure we gained from Shark Tank India. The valuable feedback, especially from Anupam and Kunal, was instrumental, and we began implementing their insights immediately. This has already made a significant impact on our bottom line—shifting from a Rs. 1 crore EBITDA negative to being EBITDA positive today,” stated Mandeep, Co-founder,  PINQ Polka. 

PINQ Polka is excited about its promising future and anticipates reaching a revenue of Rs. 35 to Rs. 40 crore by the end of the fiscal year 2025-26. The brand is actively seeking funding to support its expansion plans, including investments in working capital and marketing initiatives.

Glam21, a prominent name in the beauty industry, has announced its expansion on Flipkart Minutes, reinforcing its commitment to providing a seamless and fast shopping experience. This strategic move aligns with the brand’s mission of ensuring quick and convenient access to high-quality beauty products, catering to modern consumers who prioritize speed and efficiency in their shopping journey.

Flipkart Minutes, designed for instant product access, serves as the ideal platform for Glam21 to enhance its availability and reach. The brand places significant emphasis on customer feedback, utilizing real-time reviews and ratings on the platform to refine its offerings. By leveraging insights from consumers, Glam21 aims to continuously improve its product lineup, ensuring it aligns with evolving beauty trends and customer expectations.

Bikash Goyal, Founder, Glam21 shared, “Our decision to expand on Flipkart Minutes stems from our dedication to offering a superior shopping experience. With consumers increasingly valuing speed and convenience, our presence on Flipkart Minutes ensures that they have easy access to our premium beauty products whenever they need them."

Additionally, Flipkart’s expansion of Dark Stores across India further strengthens Glam21’s market presence, making its products more discoverable and accessible nationwide. The move aligns with the brand’s broader business strategy of reaching a diverse customer base with a wide range of beauty products at competitive price points.

With this expansion, Glam21 is set to redefine the online beauty shopping experience, further cementing its position as a go-to brand for beauty enthusiasts across the country.

Established in 2016 by Pradeep and Bikash Goyal, Glam21 is a prominent Indian beauty brand headquartered in Delhi. Known for its high-quality yet budget-friendly cosmetics, the brand caters specifically to Indian consumers with a diverse product lineup, including makeup for the face, lips, eyes, and nails. Glam21 sources its products from global markets while refining them through in-house research and development to suit local preferences. Its offerings are available on major e-commerce platforms like Nykaa and Amazon, as well as in more than 20,000 retail stores across 400+ cities, ensuring wide accessibility and value-driven beauty solutions nationwide.

Jewelbox, one of the known brands in the lab-grown diamond space, has officially launched its flagship store in Jayanagar, Bangalore, on February 17, 2025. This marks another major milestone in the brand’s rapid expansion, following its successful launch in Chennai. The store opening strengthens Jewelbox’s presence in key Indian markets such as Delhi, Gurgaon, Chennai, Kolkata, and Guwahati. Over the past six months, the brand has been accelerating its retail footprint, responding to the increasing demand for sustainable luxury jewelry, with Bangalore playing a central role in its growth strategy.

As a leader in ethical and sustainable luxury, Jewelbox is redefining the fine jewelry market by offering lab-grown diamonds that are both accessible and aspirational. The decision to expand in Bangalore comes as the city sees growing demand for eco-conscious luxury and a rising population of young professionals with disposable income. Additionally, with 15 percent of Jewelbox’s total online orders originating from Bangalore, the city has emerged as a key market, underscoring the need for a physical store presence.

Vidita Kochar Jain, Co-Founder, Jewelbox shared, “Bangalore has always been a key market for us, given the overwhelming response to our online store from the city. Our expansion here is a strategic move to meet the growing demand for sustainable, high-quality, and innovative jewelry. With our new Jayanagar store, we aim to bring a seamless offline experience to our consumers, allowing them to explore our designs in person.”

The new store, located in the heart of Jayanagar, is designed to cater to consumers aged 25 to 50, offering a premium selection of lab-grown diamond jewelry that combines luxury with sustainability. The store provides a one-stop destination for conscious buyers, offering personalized consultations, exclusive designs, and a commitment to ethical craftsmanship. It aims to provide a seamless blend of high-end jewelry and eco-conscious values, aligning with the growing trend toward sustainable consumer choices.

As the lab-grown diamond market in India is expected to reach USD 797.92 million by 2030 at a CAGR of 14.8 percent, Jewelbox is strategically positioning itself to tap into the eco-conscious and affluent consumer base in Bangalore. The company has plans to open three to four more stores in the city by the end of 2025, further solidifying its presence in South India.

This store launch is also part of Jewelbox’s broader omni-channel strategy, which has seen rapid success both online and offline. The Jayanagar store is designed to offer an immersive shopping experience, where customers can explore a curated collection of fine jewelry, learn about the benefits of lab-grown diamonds, and receive expert styling advice. With its commitment to sustainability and quality, Jewelbox is set to continue its rapid growth in Bangalore and across India.

ZigZag Vodka, the latest sensation in the world of spirits, has announced its grand launch in Bangalore, adding a new dimension to the city’s thriving nightlife. Renowned for its clean, crisp, and incredibly smooth taste, ZigZag is set to redefine the standards of vodka craftsmanship while infusing Bangalore’s vibrant social scene with bold energy.

Distilled five times and meticulously refined through a rare blend of carbon, silver, platinum, and gold, ZigZag Vodka offers an unparalleled drinking experience. Available in Original, Lime, Orange, and Green Apple flavors, the vodka can be enjoyed neat, on the rocks, or mixed into adventurous cocktails. ZigZag is more than just a drink; it embodies a lifestyle rooted in the philosophy of "Never Walk Straight." This mantra resonates with individuals who embrace spontaneity, take the unconventional path, and live boldly, much like the dynamic spirit of Bangalore.

With its pulsating nightlife, trendy cocktail culture, and social vibrancy, Bangalore provides the perfect backdrop for ZigZag Vodka’s launch. The brand plans to introduce its spirited presence through exclusive tastings, influencer collaborations, and immersive events, bringing together the city's leading mixologists and influencers. While ZigZag encourages boldness and individuality, it also advocates responsible drinking to ensure that every sip is savored in the right spirit.

Having already made a mark in Delhi and Goa, ZigZag Vodka now arrives in Bangalore, available at select bars, restaurants, and retail outlets starting from 17th February. Priced affordably, the vodka is available in sizes including 180ml – Rs. 285, 375ml – Rs. 595, 750ml – Rs. 1195.

Whether you're enjoying a relaxed night out or celebrating a special occasion, ZigZag Vodka is the ideal companion, embodying the belief that "the best moments in life are never straight.

Aromahpure, a brand redefining affordability and luxury in the fragrance industry, has reached a remarkable milestone by garnering the trust of over one million customers since its launch in 2022. By offering premium-quality home and car fragrances at accessible prices, the brand has established itself as a key player in India’s fragrance market.

With a diverse catalog of over 60 products, Aromahpure caters to a wide audience with offerings such as fragrance oils, candles, and diffusers for home use, alongside a range of car fragrances, including popular options like hanging pods, flakes, and Hunny Bunny. The brand’s commitment to making high-quality fragrances available to all has played a crucial role in its rapid growth.

Akshit Mittal, Founder and Director, Aromahpure shared, "Our journey started with a simple yet powerful belief – fragrance is not a luxury, but an essential part of everyday life. With our “Khushboo Zaroori Hai” campaign, we’ve aimed to showcase the power of fragrance to influence emotions and transform the ambiance of any space. Reaching 1 million satisfied customers validates our mission, and we’re excited to expand the positive impact of fragrance for more people."

Aromahpure’s success is underpinned by its commitment to quality and safety. The brand’s IFRA-compliant formulations ensure that every product meets stringent safety standards while maintaining affordability. This dedication has helped Aromahpure cultivate a loyal and expanding customer base across India.

A strong online presence has been a key factor in the brand’s success, with its products available on multiple e-commerce platforms, including its official website, Amazon, Flipkart, and Myntra, as well as quick-commerce platforms such as Zepto and Swiggy Instamart. This digital reach has enabled Aromahpure to connect with a broad audience, contributing significantly to its growth.

In addition to online sales, the brand has expanded into offline retail, collaborating with select car dealerships in the Delhi NCR region. This strategic move aligns with Aromahpure’s vision of becoming an omnichannel brand, seamlessly integrating digital and physical retail experiences to enhance accessibility for customers.

Aromahpure’s journey exemplifies innovation, affordability, and customer satisfaction. As the brand continues to expand its reach, it remains dedicated to offering high-quality, long-lasting fragrances at competitive prices. With its growing presence across online and offline channels, Aromahpure is poised to become a leading name in the ambient fragrance industry, bringing captivating scents to homes and cars across the country.

Solitario Lab Grown, a prominent lab-grown diamond jewellery brand in India, has secured $3.6 million in a pre-IPO funding round. This investment round garnered interest from several high-profile investors, including Neeraj Gupta, Founder of Meru Cabs, Mauritius-based FPI Investi Global, Vicco Group, Seema Manish Nuwal of Solar Industries, and several ultra-high-net-worth individuals like Amit Agarwal, Rajesh Singla, Garima Theti, and Sandeep Singh. Socradamus Capital Private Limited acted as the Book Running Lead Manager.

The funds raised will support the brand's growth by expanding its retail network in both India and international markets, enhancing branding efforts, diversifying its product portfolio, and strengthening its manufacturing capabilities. 

Founded by jewellery industry veteran Ricky Vasandani and Bollywood actor Vivek Oberoi, Solitario Lab Grown has emerged as a leader in the lab-grown diamond jewellery sector. The brand specializes in sustainable, eco-conscious diamond jewellery, offering products such as necklaces, rings, earrings, bracelets, and pendants. It operates 18 stores across 10 major cities in India, with a growing international presence including 38 outlets in Dubai, Malaysia, and Spain. Solitario’s manufacturing facility in Surat spans 30,000 square feet and employs over 300 people. The brand has also entered an exclusive partnership with PNG to open stores in seven cities. Recently, Solitario made headlines as the first lab-grown diamond brand to showcase its creations on the Burj Khalifa.

Solitario’s collection features over 500 unique designs, ranging from everyday wear to high-end luxury pieces. The lab-grown diamonds it produces exhibit the same physical, chemical, and optical properties as mined diamonds but are 40-50 percent more cost-effective and environmentally sustainable. 

In FY2024, the company achieved revenue of Rs 52 crore, a significant increase from Rs 24.3 crore in FY2023. 

Ricky Vasandani, CEO of Solitario said, “This investment validates our vision of creating beautiful, sustainable jewellery that doesn't compromise our planet's future. The funds will accelerate our expansion plans and strengthen our position in the growing lab-grown diamond market. Solitario is not only creating jewellery but also crafting a legacy of environmental responsibility and exceptional craftsmanship.”

The Indian gem and jewellery market is expected to grow from $43 billion in 2021 to $91 billion by 2025. The lab-grown diamond sector, valued at $250 million in 2023, is forecast to reach $1.2 billion by 2033. Solitario aims to reach Rs 500 crore in revenue by 2028.

Argmac, one of the renowned names in luxury and innovation in high-quality furniture design, proudly introduces its exclusive collection of pool tables. Designed to transform any space into a hub of sophistication and entertainment, Argmac’s pool tables seamlessly blend modern luxury, innovative craftsmanship, and functional design. This collection provides discerning homeowners and businesses an unparalleled opportunity to elevate their interiors with statement pieces that exude elegance and refinement.

The Negroni Pool Table epitomizes sleek modernity and impeccable craftsmanship. Featuring a flawless finish and premium construction, it is not just a game table but a true work of art that commands attention. Precision detailing ensures an unmatched gaming experience, making it the centerpiece of any game room or entertainment space. Meanwhile, the Diaquiri Pool Table offers a dynamic and immersive gameplay experience, enhanced by its unique inclined lower structure that adds an element of excitement. Crafted with a sophisticated blend of veneer and solid color, it exudes elegance while seamlessly complementing both modern and classic interiors. Designed for both casual players and seasoned professionals, the Diaquiri not only elevates gameplay but also enhances the ambiance of any space with its refined aesthetic and luxury craftsmanship.

The Patalo Pool Table is designed for those who appreciate bold luxury, bringing the glamour of high-stakes tournaments into the comfort of a home. Featuring rich colors, luxurious materials, and a striking design, Patalo sets the stage for thrilling matches. It is more than a pool table—it is a statement of style and an emblem of opulent living.

Argmac’s exclusive collection reflects the brand’s commitment to unparalleled quality and innovation. A skilled team of architects, engineers, and designers collaborate to craft each pool table, utilizing advanced tools and modern techniques to ensure precision and perfection. From the initial conceptualization to the final product, every detail is meticulously curated to create a harmonious blend of elegance and functionality.

“Our mission is to transform spaces and enrich lives by delivering innovative, efficient solutions that seamlessly merge elegance with functionality. Each pool table we craft reflects our unwavering commitment to modern luxury and can be tailored to suit the client’s unique preferences, including design, style, and interior settings,” shared Akshay Choudhary and Aditya Sardana, Founders, Argmac.

Argmac is dedicated to more than just crafting furniture—it is committed to elevating lifestyles. From its signature pool tables and bar seating, including bar stools and chairs, to an array of other gaming tables like table tennis, chess, snooker, and air hockey, every piece reflects timeless sophistication. Each product is thoughtfully designed to enhance spaces with a luxurious aesthetic while delivering practical functionality. Furthermore, all items are highly customizable, allowing clients to choose from a variety of designs, materials, tablecloths, and more to create pieces that perfectly align with their preferences.

Argmac’s pool tables are available for viewing and purchase through the brand’s official website, www.argmac.com, and select luxury retailers. For those looking to elevate their game rooms, lounges, or entertainment spaces, Argmac’s collection offers the perfect fusion of style and functionality.

One of the well-recognized audio and wearables brands, boAt, has introduced its latest TWS earbuds, the ‘Nirvana X’. These earbuds offer exceptional audio quality, integrating Hi-Res LDAC technology with dual drivers to produce rich sound, seamless multi-device connectivity, and extended battery life. They also feature in-ear detection for automatic playback, four AI-powered microphones for clear calls, and a low-latency gaming mode, making them a perfect combination of innovation, style, and convenience.

boAt has collaborated with Knowles Corporation, a renowned manufacturer of specialty electronic components, to enhance the Nirvana X with HiFi BA Drivers. These drivers ensure a precise balance between deep bass and crisp highs, delivering a studio-grade listening experience and setting a new standard in premium TWS audio devices.

The Nirvana X is equipped with Dual Dynamic 10mm Drivers and Knowles HiFi Balanced Armature Drivers, creating an immersive sound experience. Whether listening to music, enjoying a podcast, or watching a movie, users can expect superior audio quality.

With Sony’s LDAC technology, these earbuds redefine wireless audio by offering high-resolution sound streaming, capturing every musical detail as intended by the artist. This makes them an essential accessory for audiophiles looking for uncompromised audio clarity.

Featuring Multi-Point Connectivity, the Nirvana X allows users to effortlessly switch between two connected devices. Calls can be answered on a smartphone while remaining linked to a laptop, ensuring a seamless digital experience.

The in-ear detection feature ensures smart and intuitive usage, automatically pausing music when an earbud is removed and resuming it when worn again. Additionally, Quad Mics with AI ENx technology filter out background noise, ensuring crystal-clear calls, even in noisy environments.

Offering up to 40 hours of battery life on a single charge, the Nirvana X is designed for long workdays, weekend getaways, or uninterrupted entertainment sessions. The boAt Hearables app further enhances the user experience by allowing customization of EQ settings, touch controls, and enabling advanced features like Multi-Point Connectivity. Regular OTA updates ensure the earbuds remain up to date.

Gamers will appreciate the ultra-low 60ms latency provided by BEAST Mode, which ensures perfect synchronization between audio and visuals, giving them a competitive edge. Additionally, Google Fast Pair technology enables instant device pairing, making connectivity quick and effortless.

Priced at just Rs. 2,799, the Nirvana X is the most affordable Hi-Res dual-driver TWS earbuds available. Offered in four eye-catching colors—Galactic Red, Smokey Amethyst, Mist Blue, and Cosmic Onyx—these earbuds can be purchased from boAt’s official website, Flipkart, Amazon, Myntra, and offline stores.

The House of Rare has achieved a significant milestone with the launch of its first Rare’Z by Rare Rabbit store in Ludhiana. Located at Shop 19, First Floor, MBD Neopolis Mall, this premium retail space spans 1,100 square feet, setting a new benchmark for luxury shopping in Punjab.

With this expansion, The House of Rare continues its commitment to redefining fashion in India by offering a unique and elevated shopping experience. Rare’Z by Rare Rabbit is known for its impeccable craftsmanship and contemporary designs, and the Ludhiana store is set to be a premier footwear destination. A majority of the collection is dedicated to stylish and versatile footwear, ranging from sneakers and boots to moccasins and club shoes. Complementing this is an exclusive range of apparel, including loose jeans, back-print t-shirts, and Korean pants—perfect for fashion-forward shoppers seeking an all-encompassing style upgrade.

“Our goal is to help Indian men distinguish between sports footwear and lifestyle sneakers, ensuring they choose the right style for every occasion. With our first footwear-only EBO in Ludhiana, we’re introducing a curated range of sneakers, boots, moccasins, and club shoes to cater to the evolving needs of the modern Indian man. With this store, we aim to connect with Ludhiana’s discerning shoppers, offering them an elevated and dynamic retail experience that blends luxury and accessibility,” shared Pulkit Verma, Chief Business Officer - Digital, The House of Rare. 

Situated in the bustling MBD Neopolis Mall, the Rare’Z by Rare Rabbit store promises an immersive shopping experience tailored to the needs of style-conscious consumers. The launch also signifies The House of Rare’s strategic push to establish a strong presence in key regional markets, complementing its existing footprint in major metropolitan cities.

The opening of Rare’Z by Rare Rabbit in Ludhiana is a crucial step in The House of Rare’s long-term vision to build a network of premium retail destinations across India. Looking ahead, the brand has ambitious expansion plans, with a goal to launch an additional 10 stores in the upcoming financial year.

Voltas Beko, a renowned name in the home appliances industry, has introduced its latest innovations in the Small Domestic Appliances (SDA) category with the launch of a powerful Mixer Grinder and a high-performance Dry Iron. These products, designed with cutting-edge technology and customer convenience in mind, are now available exclusively on Flipkart. The launch marks Voltas Beko’s continued commitment to enhancing everyday living through high-quality, reliable, and efficient home solutions.

The newly launched Mixer Grinder is built with a powerful motor, durable design, and multiple speed settings, making it a versatile choice for grinding, blending, and juicing. Featuring unique GrindX blades and an anti-topple base, the appliance ensures stability, efficiency, and ease of use in the kitchen. Whether preparing smoothies, chutneys, or masalas, the Mixer Grinder offers a seamless culinary experience. Meanwhile, the Voltas Beko Dry Iron is a lightweight, easy-to-use appliance equipped with multiple temperature settings, designed to remove wrinkles effortlessly and keep clothes crisp and neat.

Jayant Balan, Chief Executive Officer, Voltas Beko shared, “These products are designed to cater to the demands of today's fast-paced, modern lifestyle. We've incorporated cutting-edge features to ensure high performance, durability, and convenience."

To celebrate the launch, Flipkart is offering exclusive discounts and special deals for a limited time. Customers can enjoy a seamless shopping experience with fast delivery, easy online ordering, and a hassle-free return policy. 

Anurag Nair, Senior Director Large Appliances of Flipkart added, “Consumers trust Flipkart for its superior customer services. It was natural for us to partner with such a strong brand like Voltas Beko, so their technologically advanced products are accessible to our consumers.”

The new Mixer Grinder and Dry Iron have been available exclusively on Flipkart since the first week of February 2025. With this launch, Voltas Beko continues to strengthen its position in the consumer appliances space, offering high-quality products that simplify daily routines and enhance modern lifestyles.

SEREKO, India’s first psychodermatology skincare brand, has introduced its much-anticipated Hydration Range, designed to provide exceptional skin nourishment and long-lasting hydration. This new lineup features the Hydra-Crème, a groundbreaking gel-based moisturizer with a 100-hour water-lock formula, along with two 24-hour Hydration Lip Balms available in both tinted and untinted variants. Additionally, the brand has launched a Pigmentation Repair Lip Balm, specially formulated to address lip pigmentation concerns.

The Hydration Range offers a comprehensive approach to skin and lip care, combining hydration and barrier repair benefits. At the core of this innovative range is SEREKO’s proprietary NeuroCalm technology, a revolutionary complex that helps counteract the negative effects of stress on the skin by boosting serotonin levels and lowering cortisol. Each product is also enriched with a powerful blend of ceramides and peptides—two ingredients that are gaining significant prominence in the skincare industry. These super ingredients work together to deeply hydrate, reinforce the skin’s barrier, and prevent moisture loss. Additionally, the Pigmentation Repair Lip Balm features Kojic Acid and Vitamin C, which help in reducing dark spots and evening out lip tone.

Malvika Jain, Founder, SEREKO stated, "At SEREKO, we believe that skincare is a holistic journey that nurtures both the skin and the mind. Our new hydration range, enriched with Ceramides and Peptides, embodies our commitment to providing deep nourishment and promoting overall well-being. The new products in the Hydration Range are designed to provide deep, lasting hydration while addressing specific concerns, from repairing damaged skin barriers to soothing dryness and irritation. It also brings together the combination of 2 powerhouse ingredients to deliver these benefits- Ceramides and Peptides. With these products, we aim to deliver hydration and a sense of tranquillity and rejuvenation, enhancing both your skin’s health and your inner calm."

The Hydra-Crème, a lightweight yet deeply hydrating moisturizer, is designed to provide intense hydration for up to 100 hours. Formulated with ceramides and peptides, it works to strengthen the skin barrier while incorporating SEREKO’s signature NeuroCalm technology, ensuring a stress-free, plump, and radiant complexion. The lip care products in the range include the Hydra-Peptide Lip Balm in two variations—Salted Caramel, a clear nourishing balm, and Raspberry Sorbet, a tinted balm offering a rich maroon-pink hue. Both variants provide 24-hour moisture while keeping lips plump and hydrated. Meanwhile, the Pigmentation Repair Lip Balm in Affogato is crafted with Kojic Acid and Vitamin C, effectively reducing dark patches and pigmentation while promoting soft, even-toned lips.

Each product in the Hydration Range is powered by an advanced blend of ingredients. Ceramides and peptides work in synergy to strengthen and repair the skin’s barrier, while Aquaxyl™ and glycerine provide prolonged hydration. The Pigmentation Repair Lip Balm specifically benefits from Kojic Acid and Vitamin C, targeting hyperpigmentation and enhancing overall lip health. With this launch, SEREKO continues its mission to redefine skincare by offering mind-first solutions that nourish both the skin and mental well-being. 

KENT, one of the well-recognized names in home appliances, has expanded its product range with the launch of a premium collection of steam irons, designed to revolutionize ironing and provide a crisp, professional finish. These best-in-class steam irons leverage advanced steam technology, ensuring a seamless and effective ironing experience. The newly introduced range includes three variants—KENT Luxe 2200 W, KENT Luxe 2000 W, and KENT Glide 1200 W—catering to different consumer needs. Priced between Rs. 2,500 and Rs. 3,500, these steam irons offer an ideal combination of advanced features, superior performance, and affordability.

Equipped with ceramic soleplates, KENT’s steam irons ensure even heat distribution, preventing fabric burns and sticking while delivering a high steam rate of 25 g/min, effectively removing stubborn wrinkles. The LED Blink & Beep Indicator notifies users when the iron is ready to use, while the Triple Precision Tip Design allows smooth maneuvering around buttons, pleats, and seams. Additionally, these irons feature Vertical & Horizontal Steam Functionality, making it easy to steam garments directly on hangers. The Anti-Drip Spill Proof and Self-Cleaning Function with Anti-Scale Technology ensures durability and hassle-free maintenance, while the Auto-Shut Off Safety Feature provides added security.

Alongside the steam irons, KENT has also launched the KENT Swift Garment Steamer 1300W, a convenient solution for delicate fabrics such as sarees, lehengas, and suits. This innovative steamer effectively removes wrinkles while garments remain on the hanger, offering a quick and effortless way to achieve a polished look.

"Our goal at KENT is to simplify household chores with innovative solutions. Our premium steam irons are designed to provide a seamless ironing experience, combining advanced features, safety, and affordability. We're excited to bring this convenience to every Indian home,” shared Mahesh Gupta, Chairman and Managing Director, KENT.

With these latest innovations, KENT continues to redefine home care solutions, making household chores more efficient, convenient, and time-saving. Whether it’s achieving sharp, well-ironed outfits or effortlessly refreshing delicate garments, KENT’s new product lineup delivers an unmatched experience, reinforcing its position as a trusted leader in home appliances.

The Indian Garage Co. (TIGC), one of India’s leading homegrown fast-fashion brands, has made a bold move in its offline expansion with the launch of two new Exclusive Brand Outlets (EBOs) in Hyderabad. The first store opened its doors in Vanasthalipuram on December 7, 2024, followed by the much-anticipated launch at Sarath City Mall on February 15, 2025.

Having already garnered significant love and success through its e-commerce presence in Hyderabad, the brand is confident that the city will embrace this new retail experience with equal enthusiasm. The store openings mark a major milestone in TIGC’s strategy to bring a more immersive and personalized shopping experience to its growing customer base.

The Vanasthalipuram store, spread across 2,300 square feet, offers shoppers a curated selection of the brand’s latest collections, featuring trendsetting styles that resonate with India’s modern fashion enthusiasts. Strengthening its retail footprint, TIGC is also introducing a 3,746-square-foot store at Sarath City Mall, reinforcing its commitment to expanding its offline presence. The brand has earmarked 20 percent of its budget for expansion, with a goal of opening 100 stores across the country. Over the next three to five years, the company aims for EBOs to contribute 30 percent of its total revenue, while also fostering opportunities for young fashion entrepreneurs.

Anant Tanted, Founder & CEO, The Indian Garage Co., said, “We are excited to introduce The Indian Garage Co.'s distinctive blend of fashion, innovation, and customer-centricity to the vibrant city of Hyderabad. This launch marks a key milestone in our mission to make our signature style accessible to a global audience. By creating immersive shopping experiences, we aim to bring our unique vision of fashion to even more customers. As we continue to expand our offline presence across India, we are committed to reshaping the fashion retail landscape and paving the way for our future growth in international markets.”

The brand is set to further strengthen its retail footprint with upcoming store launches in Lucknow, Pune, and additional locations in Bengaluru and Cochin, continuing its expansion across key markets in India.

“The brand has received immense love for its e-commerce platform from customers in Hyderabad and is confident that the region will warmly embrace this new venture. At The Indian Garage Co., we are committed to creating exceptional shopping experiences that perfectly combine style and accessibility. The launch of our Exclusive Brand Outlets in Hyderabad represents a significant milestone in our mission to connect with fashion enthusiasts Pan-India. These stores reflect our dedication to offering vibrant spaces where customers can explore, engage, and shop with style. We’re delighted about this new chapter and excited to continue expanding our offline presence in key markets across India,” shared Alka Dembla, Head of Retail, The Indian Garage Co.

To mark the grand opening of the Sarath City Mall store, TIGC is offering customers exclusive in-store collections, exciting inaugural offers, and a special reward for the first 100 shoppers, who will receive Rs. 1000 worth of free shopping. The festivities start at 11 AM, with the queue opening at 10:30 AM, ensuring eager shoppers get the first pick of the latest collections.

Adding to the excitement, TIGC is also set to host The Fashion Frenzy Sale, one of the biggest viral fashion events of the season. Taking place on February 15th and 16th, this 48-hour mega sale will offer over 1,500 styles at unbeatable prices—everything under Rs. 799. Shoppers can explore global fashion trends, including Streetwear, Resort Wear, Korean-inspired styles, and Bohemian collections.

CITTA, one of the well-known skincare brands celebrated for its gentle and effective baby care products, has expanded into the adult skincare segment with formulations designed specifically for Indian skin. Staying true to its Sanskrit roots—चित्त (consciousness)—CITTA remains committed to mindful skincare, prioritizing purity, efficacy, and transparency. With India’s hot and humid climate in mind, the brand’s latest offerings are a blend of nature and science, addressing common skin concerns with precision.

“Indian skin is naturally resilient but prone to concerns like hyperpigmentation, dehydration, and environmental stressors. And so, we’ve formulated each product with these skin-related concerns in mind. CITTA’s game-changing adult skincare range is thoughtfully formulated to tackle these concerns head-on, combining the healing power of nature & science,” shared Akanksha Sharma, CEO & Co-Founder, CITTA. 

“Our approach isn’t about quick fixes, it’s about long-lasting, effective skincare,” added Tanay Sharma, COO & Co-Founder, CITTA.

CITTA’s new range, available both online and offline, caters to individuals aged 18-45 looking for skincare solutions tailored to their unique needs. The formulations feature a powerful combination of natural ingredients like Centella Asiatica, Saffron, Aloe Vera, Pomegranate, and Ashwagandha—renowned for their brightening and rejuvenating properties—alongside science-backed actives such as AQUAXYL, Hyaluronic Acid, Ceramides, and Niacinamide. This synergy ensures deep nourishment, hydration, and long-term skin health.

The collection also introduces innovative textures, including India’s first frosted-texture gel—the Aqua Boost Face Gel—which offers a luminous matte finish with five times the hydration power. Another standout is the CITTA Cica Face Scrub, India’s first clear frosted texture scrub, designed for effective tan and dead skin removal.

Free from parabens, sulfates, and harsh chemicals, CITTA’s skincare range is suitable for all skin types, including sensitive skin. Spanning essential products such as serums, cleansers, face and body scrubs, body creams, sunscreen serums, and hair masks, the brand aims to redefine skincare for the modern Indian consumer.

4700BC, one of India’s premium snacking brands, is on an accelerated growth trajectory, closing FY25 with record-breaking success. Having achieved a 7x growth in the past four years, the company is now setting its sights on an ambitious revenue milestone of Rs. 500 crore within the next three years.

As part of this expansion strategy, 4700BC has strengthened its leadership team with the appointment of Sreejit Madhavan Nair as CEO. A seasoned FMCG leader, Sreejit brings extensive experience from his tenure at PepsiCo, Procter & Gamble, Raw Pressery, and Costa Coffee India. Under his leadership, the brand aims to drive innovation, enhance market penetration, and elevate brand excellence.

Sreejit Madhavan Nair, CEO, 4700BC added, "4700BC has built an incredible brand that resonates with new-age consumers who embrace innovations and are willing to pay a premium. The premium snacking category is evolving rapidly, and the brand is uniquely positioned to capture this opportunity. I am excited to lead the company in this next phase of growth, focusing on expanding our portfolio into other snacking categories and confectionery, strengthening distribution, and delivering exceptional products."

Chirag Gupta, Founder at 4700BC, commented, “While we have successfully grown from 0 to over Rs. 100 crore in revenue, our next leg of growth requires us to build a strong leadership team with a focus on retail expansion and strengthening our corporate foundation. We must accelerate product development, bring new innovations to market faster, and enhance our brand presence through strategic partnerships and collaborations. Bringing Sreejit on board is a crucial step in this journey, and together, we will drive 4700BC’s transformation. Expect to see new-age product launches, deeper market penetration, and stronger brand visibility.”

India’s snacking market, valued at Rs. 45,000 crore in FY23, is projected to nearly double to Rs. 85,000 crore by FY30, growing at a CAGR of 9 percent. Within this space, the premium snacking segment is expected to grow at 20 percent CAGR, reaching Rs. 24,000 crore by FY30. Recognizing this opportunity, 4700BC is committed to capturing a significant market share while diversifying into adjacent snacking categories.

Best known for revolutionizing India’s popcorn segment, 4700BC continues to dominate the category with newer innovations and flavors. Additionally, 30 percent of its revenue now comes from other snacking categories, and with a strong pipeline of product launches and strategic partnerships, the company is confident in achieving its ambitious growth goals.

URBAN Smart Wearables, a leading homegrown technology brand, has expanded its premium smartwatch portfolio with the launch of Stella and Onyx, two elegantly designed wearables exclusively for women. With this launch, URBAN aims to seamlessly blend luxury, technology, and functionality, catering to modern women who seek sophistication in their accessories.

Designed to elevate every occasion, from grand social events to high-powered business meetings, Stella and Onyx embody a perfect fusion of fashion and intelligence. The Stella smartwatch features Sapphire-coated diamond-cut bezels, a premium gold metallic strap, and a sleek modern aesthetic, making it a must-have lifestyle accessory. Meanwhile, Onyx exudes timeless charm with its gold metallic body and a complementary black metal strap, offering a striking combination of gold and black for a refined and classic appeal.

Aashish Kumbhat, Co-Founder, URBAN, stated, “We are thrilled to introduce Stella and Onyx, two smartwatches that are more than just timepieces—they are expressions of personality and style. Women today demand technology that not only simplifies their lives but also complements their fashion choices. With Stella and Onyx, we have crafted an exquisite collection that offers luxury, intelligence, and health monitoring—all wrapped in a glamorous design. At URBAN, we strive to lead in innovation and deliver seamless connectivity that seamlessly integrates with our users' dynamic lifestyles.”

For those who appreciate both sophistication and boldness, URBAN Stella stands out as a masterpiece of glamour and innovation. The watch features a diamond-cut bezel, faux diamond-studded design, and a multi-functional rotating crown, giving it a jewelry-like appeal while offering high-end functionality. Its 1.2-inch Super AMOLED display with 1000 nits brightness and an Always-on mode ensures crystal-clear visuals, making it a statement accessory for any occasion. Beyond aesthetics, Stella prioritizes health and wellness with built-in hydration alerts, sleep monitoring, stress tracking, and Female Health Tracking, enabling users to maintain a balanced and stylish lifestyle. Additional features include a one-tap voice assistant, Bluetooth calling with superior mic clarity, and over 100 customizable watch faces, providing both convenience and versatility. Available in a gold variant with a diamond-cut bezel, Stella redefines smartwatch luxury for women.

For those who love making bold fashion statements, URBAN Onyx offers a perfect combination of classic luxury and modern technology. The watch features a premium gold metallic body paired with a complementary black metal strap, bringing together elegance and sophistication. Its 1.32-inch Super AMOLED display with 1000 nits peak brightness and an Always-on mode ensures stunning clarity under any lighting condition. Beyond its fashionable appeal, Onyx serves as a comprehensive fitness and wellness companion, featuring multiple sports modes, advanced health sensors for heart rate, blood pressure, SpO2, and sleep monitoring, along with a dedicated Female Health Tracker.

Onyx also ensures seamless connectivity with features such as an AI Voice Assistant, Bluetooth calling with a premium speaker and mic, weather alerts, alarms, and real-time notifications. Designed for women with a dynamic lifestyle, Onyx is available in three stylish variants—Metallic Black, Rose Gold & Black, and Rose Gold & Black with a Gold Clip—ensuring a perfect match for every personality.

The URBAN Stella and Onyx smartwatches are available at a limited-period introductory price starting from Rs. 3,499. They can be purchased through leading retail outlets and the brand’s official website, gourban.in. Both smartwatches come with a one-year warranty and exclusive launch offers.

With Stella and Onyx, URBAN continues its mission to redefine the smartwatch experience for women, offering a seamless blend of style, technology, and everyday convenience in a luxurious package.

Soulflower, India's pioneering farm-to-face beauty brand, has announced its expansion plans for Kerala, aiming to enhance its retail footprint across the state. The brand will achieve this by partnering with major retailers, broadening its distribution network, and launching a robust marketing campaign to promote its new tagline, ‘Soulflower: India ka Naya Tel for Hair Growth’.

As part of its two-pronged expansion strategy, Soulflower will focus on increasing its visibility in leading retail chains such as Lulu, Reliance, Bismi, and Apollo Pharmacy, where it already enjoys top-selling status. Simultaneously, the brand is expanding into local stores to ensure wider accessibility. With over 5 million satisfied customers, Soulflower continues to be a trusted name in hair growth and skincare.

“Kerala, a key market in the South, significantly contributes to Soulflower's success. The South India region contributes 40 percent of the brand's revenue, with Kerala being a crucial driver of this achievement. The State's preference for pure and natural products has made it an essential market for Soulflower, particularly for hair oils for hairline growth,” shared Natasha Tuli, Co-Founder & CEO, Soulflower.

Soulflower’s hair-care range, particularly focused on hair regrowth, has witnessed immense popularity in Kerala. Best-selling products include the Rosemary Lavender Hair Oil, Rosemary Redensyl Hair Growth Serum, and Rosemary Water Spray—formulated to combat frizz caused by the region’s high humidity. The recently launched Rosemary Water Spray has already gained a loyal following for its ability to maintain smooth, healthy hair.

“Our 'Farm to Face' concept emphasizes the use of natural, farm-sourced ingredients, ensuring that our products are not only effective but also wholesome. This resonates particularly well with the local market, as evidenced by the popularity of products like Kumkumadi Oil and Sandalwood Soap, which are favorites among Kerala's consumers for their purity and skin benefits. Our commitment to clear, honest labeling and expertise in natural ingredients makes it easier for Soulflower to penetrate the market, as the brand is already well-known for using trusted ingredients that resonate with the State’s discerning customers,” concluded Natasha Tuli.

Looking ahead, Soulflower anticipates a growing demand for sun protection hair-care solutions to combat dryness and dehydration, which can affect hair shine and texture. With rapid popularity on Q-commerce platforms, the brand is witnessing an increased preference for quick-access, effective hair-care solutions. As awareness around comprehensive hair care grows, Soulflower expects a rise in demand for multi-functional products that offer hydration, nourishment, and environmental protection.

Tribe Amrapali, one of the renowned names in handcrafted silver jewelry, has proudly announced the opening of its 30th store in Agra, adjacent to the luxurious Amar Vilas. This significant milestone further solidifies Tribe Amrapali’s position as a leading brand for travelers and jewelry connoisseurs, offering exquisite pieces that blend heritage with contemporary design.

Known globally for its artisanal excellence, Agra is a city steeped in tradition. From the intricate Pietra Dura (stone inlay) craftsmanship seen in its historical monuments to the elaborate zardozi embroidery, Agra has long been a symbol of Indian artistry—aligning seamlessly with Tribe Amrapali’s ethos of celebrating heritage through jewelry.

Nestled in the heart of this historic city, the new Tribe Amrapali store offers a curated, immersive experience, where each piece of jewelry is a tribute to India’s cultural narrative. Visitors can explore a diverse collection of handcrafted silver jewelry, vibrant gemstone embellishments, and modern interpretations of traditional designs, making it a must-visit destination for both locals and tourists.

For over a decade, Tribe Amrapali has been dedicated to preserving India’s jewelry-making traditions while adapting them to contemporary tastes. Every piece reflects a story of craftsmanship, culture, and individuality. With this new store in Agra, the brand extends its reach to travelers from around the world, offering them a tangible piece of India’s artistic legacy.

Akanksha Arora, CEO, Tribe Amrapali, “Opening our 30th store in Agra is a testament to our vision of bringing India’s rich jewelry heritage to a wider audience. Tribe Amrapali stands for authenticity, craftsmanship, and contemporary storytelling, and we are thrilled to introduce our designs to a city that itself is a symbol of artistic legacy.”

From statement earrings to delicate nose pins, bold silver chokers to intricately handcrafted bangles, Tribe Amrapali’s latest store showcases a wide range of collections that seamlessly merge tradition with modernity—ensuring that each piece carries a unique story.

As the brand continues its expansion across India and beyond, this milestone reinforces Tribe Amrapali’s commitment to preserving Indian craftsmanship while making it relevant for today’s consumers. With a global clientele and an unwavering dedication to storytelling through jewelry, the Agra store opening stands as a glowing tribute to the brand’s journey of redefining jewelry as an extension of both cultural identity and contemporary style.

Croft Beverages, a farmer-first sustainable tea startup, has raised $125K in pre-seed funding through a combination of equity and debt. The investment round was backed by angel investors from the tea, sustainability, IT, and biotech industries, reaffirming confidence in the company’s mission to revolutionize small-scale tea farming.

The startup has already utilized the funds to establish its first farmer-owned mini-factory in Billicombai, near Kotagiri, under its FPC (Farmer Producer Company) model. This initiative directly transforms 25 small farmers into entrepreneurs, enabling them to triple their incomes. With its proof of concept successfully validated, Croft Beverages is now focused on scaling this model to build a network of over 100 mini-factories by 2030, creating a new category of sustainable and traceable Nilgiris tea.

Through 100 percent “farm-to-cup” traceability and best-in-class agronomy, Croft Beverages has partnered with leading brands under its “direct from origin” model. The first batch of tea produced by the farmer-run factory has already sold out, and the company is now gearing up to establish three more farmer-owned factories in 2025.

“With our tea, every sip tells a story. At Croft, farmers aren’t just growers- they are owners, running their own mini-factories. From their fields to your cup, we bring tea that’s honest, traceable, and fair. For brands and buyers, it’s unmatched transparency; for farmers It’s prosperity. Together we’re brewing a tea revolution, one sip at a time,” said Harish Kannan, Founder, Croft Beverages (IIMB alumnus and ex-Business head at Olam Coffee). 

Founded with a vision to uplift small tea growers, Croft Beverages is committed to producing ethically sourced, fully traceable tea while ensuring fair trade practices. By 2030, the company aims to establish a network of 100+ farmer-owned factories, empowering over 3,000 small farmers in the Nilgiris region, thereby reshaping the future of sustainable tea production.

Manaal Fine Jewellery has officially launched its latest collection, Whispers of Zambia, a stunning fusion of heritage and contemporary craftsmanship. Inspired by the timeless fascination Indian royalty held for emeralds, this exquisite collection highlights the rich beauty of Zambian emeralds, meticulously paired with natural diamonds in briolettes, rose cuts, and brilliant cuts.

Emeralds have long been treasured for their symbolic significance, representing power, protection, and prosperity. Whispers of Zambia pays homage to this legacy, reinterpreting the grandeur of traditional Indian jewelry with a modern perspective. The collection seamlessly blends heritage and innovation, offering timeless pieces that embody elegance, exclusivity, and artistic excellence. Each creation is a wearable masterpiece, reflecting the brilliance of craftsmanship and design.

Aadhya Aggarwal, Founder and Creative Director, Manaal Fine Jewellery shared, “Whispers of Zambia is a love letter to the heritage of emeralds—a gemstone that has transcended eras, continents, and cultures. Through this collection, we sought to reimagine the opulence of royal courts with a modern sensibility, creating pieces that resonate with our modern muse while honoring timeless traditions. Each emerald whispers its own story, and our designs ensure these whispers are heard for generations to come."

The collection features an array of regal necklaces, statement earrings, and bespoke rings, designed to be cherished heirlooms that capture the essence of both heritage and individuality. Each piece is crafted with the utmost attention to detail, ensuring that the natural beauty and vibrancy of Zambian emeralds remain the focal point.

Exclusively available at Manaal Fine Jewellery’s flagship boutique in Sunder Nagar, New Delhi, Whispers of Zambia offers an intimate and luxurious shopping experience. Discerning collectors and jewelry connoisseurs are invited to explore this breathtaking collection, where tradition meets innovation, and jewelry becomes a legacy passed down through generations.

With this latest launch, Manaal Fine Jewellery continues its legacy of excellence, redefining luxury through its deep-rooted appreciation for artistry, craftsmanship, and the enduring charm of emeralds.

Etude, the globally loved K-beauty brand, has expanded its quick-commerce presence in India by partnering with Zepto. As of February 6, beauty enthusiasts can now shop Etude’s playful and vibrant makeup essentials through Zepto’s ultra-fast delivery service, receiving their orders within just 10 minutes.

With this strategic expansion, Zepto now offers a curated selection of Etude’s best-selling products across key makeup categories, including face, lip, and eye cosmetics. This move aligns perfectly with the growing demand for instant beauty solutions, ensuring that last-minute makeup needs—whether for a date night, party, or daily touch-up—are met with speed and efficiency. Just in time for Valentine’s Day, the partnership promises to make beauty shopping more convenient than ever.

Paul Lee, Country Head of Amorepacific India said, “By leveraging Zepto's fast and efficient delivery network, we intend to fulfill our customers' last-minute makeup requirements. This collaboration aligns perfectly with our vision of expanding our reach and meeting the beauty needs of K- beauty enthusiasts across the nation.”

Founded in 1985, Etude is known for its colorful and playful cosmetics that inspire creativity and self-expression. While the brand embraces a youthful and trendy aesthetic, it encourages individuals to explore and celebrate their unique beauty through makeup rather than conforming to set standards. 

Etude’s global journey began in 2009, when it started expanding across Asia in countries like Thailand, before reaching Japan, Hong Kong, and India. With its growing presence in the Indian market, the brand continues to strengthen its accessibility through digital platforms and now, through quick-commerce solutions.

With this Zepto partnership, Etude further enhances its commitment to providing Indian consumers with high-quality, trend-driven beauty products in the most convenient way possible. As the demand for K-beauty continues to rise in India, this collaboration ensures that customers can enjoy the best of Etude’s makeup range at their fingertips—delivered in record time.

Havintha, a renowned personal care industry, has expanded its haircare portfolio with a new range of chemical-free, herbal hair oils designed to promote healthier hair and scalp. These innovative formulations cater to the growing demand for safe and natural haircare solutions, offering Indian consumers an effective alternative to chemical-laden products.

The newly launched hair oil collection is enriched with nutrient-rich ingredients such as Kalonji, Ratanjot, Jatamansi, Rosemary Oil, and Almond Oil. Each component is carefully selected for its beneficial properties, helping to strengthen hair, nourish the scalp, and maintain overall hair health.

Bharat Khatri, Founder, Havintha said, “At Havintha, we are deeply committed to providing our customers with solutions that align with their health-conscious lifestyles. With the launch of our expanded hair oil range, we’ve focused on offering chemical-free, deeply nourishing products that empower individuals to embrace their natural beauty. Our oils are crafted with nature’s finest ingredients to promote healthy hair and a balanced scalp, all while ensuring that our products remain affordable and accessible to everyone.” 

Beyond hair nourishment, these herbal oils help balance the scalp’s natural oil production, preventing excessive dryness or greasiness—key factors in maintaining scalp health and encouraging hair growth. Packed with essential vitamins, minerals, and nutrients, the oils deeply penetrate the scalp, strengthening hair from the roots and protecting it from damage. Key ingredients such as Amla, Bhringraj, and Neem further enhance hair vitality and overall hair wellness.

With this expansion, Havintha continues its mission of offering high-quality, affordable herbal haircare solutions, reinforcing its commitment to natural beauty and wellness for Indian consumers.

Supertails, a leading tech-enabled pet care brand, has launched its first offline veterinary clinic in Bengaluru, marking a milestone in its mission to transform pet healthcare. This state-of-the-art facility is India’s only clinic staffed entirely by Fear Free Certified veterinarians, ensuring a stress-free experience for both pets and their parents.

With this expansion, Supertails integrates physical clinics with its existing services, including India’s largest digital pet pharmacy and online vet consultations. The brand aims to address critical gaps in pet healthcare, targeting 10,00,000 pets and pet parents nationwide over the next two years.

India’s pet population is nearing 38 million, yet over 70 percent of pets lack regular medical attention, and only 10 percent receive preventive care. Many pets experience anxiety during vet visits due to unfamiliar environments, new scents, and interactions with other animals. Recognizing these challenges, Supertails has designed its new clinic to provide a calm and supportive atmosphere.

“In our three-year journey to build a holistic pet care ecosystem, we’ve seen firsthand the challenges pet parents face. As pet parents ourselves, we understand the fear and anxiety that comes with vet visits. That’s why we’ve created a clinic that not only prioritises high-quality care but also focuses on the emotional well-being of pets. Healthcare is one aspect of pet care that requires more than just expertise—it demands compassion, empathy & most importantly hand holding,” shared Vineet Khanna, Co-founder, Supertails.

“Most pets dread a visit to the vet, and that fear can have long-term effects on their emotional and physical health. “Fear FreeTM Certification ensures we address those fears head-on. From the moment a pet enters, we focus on making their experience as stress-free as possible, which improves their overall health outcomes,” stated Swathi Hareendran, Head Veterinarian, Supertails+ Clinic Koramangala. 

The 2,500 sq. ft. clinic features separate waiting areas for cats, dogs, and small animals, dedicated consultation rooms, and stress-reducing tools like toys and treats. Open daily from 9 AM to 10 PM, it also houses an on-site pharmacy, OPD, radiology rooms, grooming spaces, and a diagnostic lab.

Supertails plans to open three more clinics in Bengaluru within 90 days, laying the foundation for nationwide expansion and reaffirming its commitment to revolutionizing pet healthcare in India.

In a groundbreaking moment that fused fashion, innovation, and sustainability, uppercase, India’s leading sustainable luggage brand, made its highly anticipated debut at New York Fashion Week (NYFW) 2025. The showcase, held at Sony Hall on February 6, 2025, marked a significant milestone for Indian design on the global stage, drawing attention from international fashion insiders and industry leaders.

Breaking new ground as the first Indian luggage brand to feature at NYFW, uppercase introduced two striking collections—Rock Suitcase and Vector Suitcase—each reflecting a unique approach to contemporary, eco-conscious travel. The Rock Suitcase, inspired by nature’s raw beauty, features rugged textures and earthy tones, bringing an organic aesthetic to modern travel. Meanwhile, the Vector Suitcase makes a bold statement with sleek, vertical corner lines, offering a structured and modern look.

The new collections were unveiled on the runway by popular influencers Pooja Mundhra and Mehak Ghaii, who walked as showstoppers, embodying uppercase’s vision of stylish and responsible travel. But for uppercase, this showcase was about more than just unveiling new designs—it was about redefining the future of travel gear.

Sudip Ghose, Founder and MD, uppercase shared, “New York Fashion Week is a dream platform, and we’re incredibly proud to share uppercase’s ‘Made in India’ story with the world. For us, design isn’t just about how something looks—it’s about how it’s made and the impact it leaves behind. We’re proving that travel gear can be bold, stylish, and sustainable all at once. Our NYFW debut is just the beginning of this journey.”

uppercase has been at the forefront of transforming travel gear into a fashion statement, breaking away from the traditionally muted aesthetics of the luggage industry. The brand’s commitment to design excellence has already earned it global recognition, with its Bullet Hard Trolley winning the prestigious Red Dot Design Award in 2024—making uppercase the first Indian luggage brand to receive this honor and be featured at the Red Dot Museum.

With its NYFW debut, uppercase is setting a new standard for travel gear by blending sustainability, innovation, and cutting-edge design. As the brand continues to push boundaries, it is leading a new global conversation—one that challenges industry norms, embraces innovation, and makes bold, responsible choices.

Italian cheese brand Crèmeitalia has raised Rs.18 crore (USD 2.1 million) in its Series A funding round, led by the Amit Jatia Family Office with participation from BL Taparia Family Office (B2V Ventures) in the follow-on round. The fresh capital will be used to expand operations, strengthen R&D capabilities, and scale the company’s distribution and retail network.

The funding round also saw contributions from several prominent investors, including Nikhil Vora (Founder and CEO of Sixth Sense Ventures), Vikram Saboo & Family, Arunkumar Jatia & Family, Vitalis Capital Family Trust, Anil Mittal Family Office, and other high-net-worth individuals (HNIs). Their collective industry expertise is expected to provide strategic direction and operational support as Crèmeitalia accelerates its growth.

The investment will be utilized to set up a state-of-the-art manufacturing and R&D facility, expand the team, and enhance brand-building efforts through digital marketing and industry collaborations. Having primarily relied on operational profits so far, this funding will also help strengthen brand recognition. The company plans to boost consumer engagement through targeted digital campaigns, curated sampling initiatives, and participation in trade events to solidify its market presence.

Crèmeitalia aims to expand its B2B outreach, increase its physical retail footprint across new cities, scale Direct-to-Consumer (D2C) sales channels, and enhance its product offerings in the premium dairy segment.

Prateek Mittal, Co-founder and CEO, Crèmeitalia said, “We are thrilled to welcome an illustrious group of investors from diverse industries. Their business acumen, strategic relationships, and expert guidance will play a pivotal role in propelling our growth journey. With this funding round, our goal is to achieve a 5X scale-up in the next 18-24 months while building a robust, fundamentally strong business that sets new benchmarks in the industry. We would also like to acknowledge the strategic inputs from the existing investor, B2V Ventures, and their CIO, Apurva Shah, whose efforts in bringing key investors to this round have been truly exceptional.”

Rajas Dhote, Co-founder and COO, Crèmeitalia added, “Our existing manufacturing and distribution capabilities provide a solid foundation, and this fundraiser will give us the momentum to further enhance our R&D and manufacturing expertise. By meticulously deploying these funds, we aim to streamline operations, achieve higher gross margins through improved economies of scale, and deliver superior value to our customers. Many of our investors come from manufacturing backgrounds, and we are excited to leverage their rich experience to drive operational efficiencies and sustainable growth.”

With this latest funding, Crèmeitalia is set to accelerate its growth trajectory, expand its product offerings, and solidify its position as a key player in the premium dairy market.

Kicky & Perky, a direct-to-consumer (D2C) silver jewelry brand founded in 2022 by sisters Aditi and Sanya Khandelwal, has rapidly emerged as a promising player in the industry. Despite being a bootstrapped venture, the brand has gained significant traction, establishing itself as a go-to destination for modern and intricately designed silver jewelry.

Best known for its exquisite earrings and chain pendants, Kicky & Perky has successfully captured consumer interest with its unique blend of craftsmanship, affordability, and contemporary designs. These signature pieces have become the brand’s top-selling products, reflecting a growing demand for high-quality, stylish silver jewelry.

In the financial year 2023-24, Kicky & Perky reported total sales of Rs. 10 crore, marking a strong market presence and widespread consumer acceptance. Looking ahead, the brand has set an ambitious target of achieving Rs. 50 crore in revenue for FY 2024-25, signaling its commitment to aggressive growth and expansion.

To realize this vision, the company has identified five strategic focus areas: expanding its business footprint, enhancing customer experience, nurturing a robust organizational culture, investing in talent development, and driving innovation in product offerings. These initiatives aim to solidify the brand’s market position and ensure sustainable growth.

“We are creating value for customers, stakeholders, and the team by chasing excellence in every sphere of business,” stated Aditi and Santa Khandelwal, Co-founders, Kicky & Perky.

With the jewelry industry witnessing a surge in demand for premium yet affordable designs, Kicky & Perky is well-positioned to capitalize on this trend. The brand’s future plans include expanding its product portfolio, strengthening its online and offline presence, and enhancing its marketing strategies to reach a wider audience.

With a sharp focus on innovation and customer satisfaction, Kicky & Perky is poised to scale new heights in the silver jewelry segment. As the brand continues to expand its reach and refine its product offerings, it remains dedicated to delivering high-quality, stylish jewelry that resonates with modern consumers.

Viraj Bahl, often referred to as the Sauce King of India, once again demonstrated his commitment to the food industry—not just as a market leader, but as a mentor. On a recent episode of Shark Tank India Season 4, Isha Jhawar, the "Chief Everything Officer" of Repeat Gud, a homegrown sauce brand, entered the tank seeking an investment of Rs 50 lakhs for 5 percent equity, valuing her startup at Rs 10 crores.

While the Sharks were impressed by Repeat Gud’s bold flavors, the questioning was tough. Aman Gupta and Namita Thapar playfully teased Bahl, dubbing him the “Gunda of the industry.” However, he responded with characteristic humility, saying, “I’m not the Gunda of the industry, but I am one of the large players. And that is why it is my duty to help this brand. Competition or not, I will help.”

Despite opting not to invest, Bahl offered something arguably more valuable—his mentorship. Understanding the challenges faced by emerging food brands, he personally shared his contact details with the founders, offering guidance on critical aspects such as FSSAI regulations, labeling compliance, and distribution strategies. These are crucial hurdles that can determine the success or failure of a new FMCG venture.

While Bahl chose mentorship over investment, Anupam Mittal stepped forward with a structured deal. He proposed investing Rs 50 lakhs for a 10 percent equity stake, adding a performance-based condition: if Repeat Gud reached a Rs 7 lakh monthly revenue run rate by March 25, he would inject an additional Rs 50 lakhs for another 10 percent stake. Initially hesitant about the conditional nature of the offer, Isha pushed back, seeking clarity on how exceeding the target would affect the terms. Acknowledging her concerns, Mittal revised his proposal, introducing a flexible equity range of 5-10 percent for the additional Rs 50 lakhs, dependent on performance.

Bahl’s gesture stood out, showcasing his role not just as a competitor but as a leader committed to nurturing the industry. His willingness to guide young entrepreneurs reinforced the idea that true success is not solely about dominating the market but about fostering growth and giving back. Meanwhile, Isha’s determination and strategic thinking highlighted her potential as a rising entrepreneur, positioning Repeat Gud as a brand to watch in the highly competitive sauce industry.

Bubble Me, India’s pioneering experience-based bath care brand, has introduced its latest innovation—JOJO BAE body oil, inspired by the nourishing properties of the Jojoba flower. Staying true to its mission of transforming bath time into a sensory escape from daily stress, Bubble Me continues to offer luxurious, vegan, and environmentally conscious indulgences. With a strong focus on fragrance-driven formulations, the brand aims to celebrate individuality and enhance personal care rituals. The newly launched JOJO BAE body oil is now available on the official website and Amazon at an introductory price of INR 699.

Speaking about the latest addition to the brand’s portfolio, Akshina Jindal, Founder of Bubble Me, stated, “Rather than just a routine, we aim to create a refreshing escape that helps people unwind and relax. Through our unique, whimsical aromas, we provide a soothing retreat from the daily grind, filling a market gap by transforming bath care into a feel-good ritual that promotes mental and emotional well-being. JOJO BAE fits perfectly in the bath care must-haves for people of all ages. As every drop pampers your skin, you get soft and radiant skin and feel refreshed. Quirky and playful, it brings nature’s golden touch to your daily self-care routine.”

With the launch of JOJO BAE, Bubble Me now boasts a total of 26 Stock Keeping Units (SKUs) in its product portfolio. The body oil is formulated with a blend of nourishing and hydrating ingredients, including sweet almond oil, sesame oil, olive oil, argan oil, sunflower oil, wheat germ oil, grapeseed oil, avocado oil, marula oil, apricot oil, and vitamin E acetate. This unique combination ensures deep hydration, leaving the skin soft, supple, and naturally radiant.

Designed for all seasons, JOJO BAE body oil is particularly beneficial for individuals with dry skin, offering quick absorption and long-lasting hydration. Its lightweight, non-greasy texture ensures a smooth application while effectively soothing dry and itchy skin. The product is 100 percent vegan, free from parabens and sulfates, and does not contain any mineral oils. Additionally, it is FDA-approved, reinforcing Bubble Me’s commitment to safe and high-quality skincare solutions.

Bengaluru-based rural commerce startup VilCart has successfully raised $10 million in bridge funding to accelerate its expansion and deepen its impact in rural India. The funding round saw participation from AI-X B.V., Spark Capital, and existing investor Nabventures, marking a significant milestone in VilCart’s mission to digitize rural retail and expand its presence across the country.

Since its inception in 2018, VilCart has revolutionized rural commerce by connecting rural families through Kirana stores and linking them directly to Farmer Producer Organizations (FPOs), brands, and rural SME manufacturers. By ensuring better access to essential goods—including groceries, FMCG, personal care, and electronics—VilCart has turned traditional Kirana shops into efficient "Grameen Super Markets." Today, the company reaches 16 percent of the rural population in South India, supporting over 1 lakh Kirana stores across 30,000 villages.

The startup has been making impressive strides on the business front. In April 2024, private labels accounted for 7 percent of total revenue, which grew to 21 percent by January 2025. VilCart also reported a topline revenue of Rs. 883 crore for FY 2024, with an ambitious projection of Rs. 1,200 crore for the current fiscal year.

The newly acquired funds will boost the company’s private label expansion, making hygienically packed groceries and edible oils available to every rural household at par with urban standards. This initiative will further enhance VilCart’s rural commerce capabilities and accelerate its growth strategies.

Prasanna Kumar C, CEO, VilCart said, "This funding validates VilCart’s growth and the opportunity in rural commerce in India. It will help us grow faster and turn Kirana stores into Grameen Super Markets. As we scale, our focus remains on strengthening rural supply chains, enhancing technology, and creating sustainable opportunities for rural businesses."

Under Prasanna Kumar’s leadership, VilCart has grown from a promising startup to a leader in rural commerce, bridging the gap in unorganized retail with technology and innovation. The company has successfully transformed thousands of Kirana stores into thriving rural supermarkets, empowering entrepreneurs and streamlining the rural supply chain.

In a strategic move to strengthen its presence in the beauty and cosmetics industry, Mila Beauté, an Indian skin-friendly beauty brand with a global outlook, is set to expand its retail footprint in 2025. With an extensive reach spanning 11,500 retail touchpoints across more than 300 cities, the brand is now gearing up to penetrate deeper into Tier II and Tier III cities, bringing affordable and premium beauty products closer to a wider customer base.

Mila Beauté aims to enhance its successful retail model by expanding into markets where consumers predominantly rely on physical stores for makeup purchases. This initiative ensures greater accessibility, allowing customers to experience and test products before making a purchase. By addressing the needs of India’s fast-growing middle-income segment, the brand is bridging a crucial gap in the market by providing high-quality yet affordable beauty products with a hyperlocal presence.

Currently, Mila Beauté has established a strong foothold in states such as Punjab, Rajasthan, Uttar Pradesh, Maharashtra, and Gujarat. However, South India presents a key growth opportunity, alongside plans to expand into East and North East regions. Given the increasing demand for beauty products and a diverse customer base, the brand is set to introduce products specifically formulated to cater to regional skin types and climatic conditions.

Saahil Nayar, Co-founder and MD, Mila Beauté said, “Our mission has always been to create a brand that resonates with every Indian, irrespective of where they live. With this expansion strategy for 2025, we’re taking Mila Beauté to every corner of  India, ensuring that our customers even in smaller cities have the same access to premium quality products as those in metros. This move is more than just a milestone for us. It is a step towards making beauty inclusive, accessible, and experiential for everyone.”

Mila Beauté continues to expand its reach across India, serving a growing consumer base of over half a million. The brand offers an extensive range of products across all major makeup categories, including face, lip, and eye products, catering to diverse Indian skin tones. Its portfolio features high-demand items such as fixers, primers, concealers, compact powders, lipsticks, and glosses. With ambitious plans for both horizontal and vertical expansion across the country, Mila Beauté is on a strategic path to becoming a household name by providing top-tier quality products at accessible prices, available at conveniently located retail touchpoints nationwide.

Women’s wellness and hygiene brand Nua has secured Rs. 35 crore in a pre-Series C funding round, led by Mirabilis Investment Trust. This round also saw participation from prominent investors, including Samir Singh, EVP - Asia, Colgate Palmolive & Former Chair of Unilever SE Asia, along with Shuchi Kothari, Head of DSP Family Office and SRF Limited.

The newly acquired funds will be utilized to expand Nua’s retail footprint and introduce new products across key sales channels, including marketplaces, quick commerce, and offline retail.

With this latest investment, Nua has raised a total of $21.5 million to date from leading investors such as Lightbox VC—one of its earliest backers—Kae Capital, celebrated actress Deepika Padukone, and former Global President of Unilever, Vindi Banga.

Ravi Ramachandran, CEO & Co-founder, Nua said, “The past 12 months have been exceptional for Nua. Not only have we turned profitable but we have also grown over 2.5x in revenue. We reached an important milestone by becoming profitable in Q2, crossed Rs.100 Cr net revenue ARR in Q3, and are now on track to reach Rs.150 Cr net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves.”

He further emphasized that Nua will continue investing in new product development, content, and emerging channels to sustain its growth momentum over the next 6-8 quarters.

In the past year, the company has expanded its product line to include Extra Long Night Pads, Disposable Period Panties, Menstrual Cups, and Post-Partum Products. These offerings are available on the brand’s website and across major e-commerce platforms, including Zepto, Amazon, and Flipkart.

Srinivas Seshadri, Head of Investments at Mirabilis Investment Trust., said, “The team has demonstrated exceptional growth and a clear path to sustained profitability while serving a greater purpose—normalizing conversations around menstrual health, offering holistic solutions and empowering women with better choices. Nua’s broad product portfolio and a strong presence across channels position it very well to serve a growing tribe of women seeking exceptional performance, value, and convenience.”

The global feminine hygiene market is projected to reach $66.7 billion by 2033, up from $31.8 billion in 2023, reflecting a CAGR of 7.7 percent between 2024 and 2033. Meanwhile, India's sanitary napkin market is expected to grow from $1.05 billion in 2025 to $2.59 billion by 2034, with an estimated CAGR of 10.6 percent during the forecast period.

ECCO, one of the renowned Danish premium footwear brands, has officially launched its new signature store in India at Phoenix Palladium, Mumbai, in collaboration with Jaipuria. This milestone marks a major step in ECCO’s retail expansion across the country.

Spanning 1,200 square feet, the newly opened store presents ECCO’s complete range, including popular collections such as ECCO Biom, ECCO Cozmo, ECCO Metropole, ECCO Street, S-Three, ECCO Sculpted, and the brand’s Shoe Care Kit. Designed as a one-stop destination for footwear enthusiasts, the store offers an immersive shopping experience showcasing ECCO’s craftsmanship, innovation, and signature style.

Situated in one of Mumbai’s most prominent luxury shopping destinations, the store provides customers access to ECCO’s premium footwear for both men and women, catering to a variety of occasions and personal styles.

Sumeet Lohia, Country Manager, ECCO shared, "The launch of our store at Phoenix Palladium marks an important milestone for ECCO in India. This prime location gives us the opportunity to engage with Mumbai’s premium customers, introducing them to our signature craftsmanship, innovative designs, and high-quality materials. We are excited to showcase our finest collections and provide an exceptional shopping experience that reflects ECCO’s commitment to comfort, style, and innovation."

Anurag Sharma, CEO,  Jaipuria Brandz added, "We are thrilled to bring ECCO’s renowned craftsmanship and comfort to the Indian audience, and we look forward to introducing more customers to the brand's signature style and quality. Through strategic partnerships and upcoming store launches, we are focused on expanding our presence and making ECCO more accessible to consumers across key markets in India."

The launch of the Phoenix Palladium store marks the beginning of ECCO’s larger vision for India, with a strong focus on comfort, cutting-edge technology, and premium craftsmanship. As the brand continues its expansion, customers can look forward to experiencing ECCO’s signature designs and high-quality footwear in more locations across the country.

The grand opening of ECCO’s Mumbai store saw the presence of key company representatives, including Patrick Sønderskov Iversen, Regional Director of the South East Asia and Pacific Region, ECCO Global, Sumeet Lohia, Country Manager, ECCO India, and Anurag Sharma, CEO, Jaipuria Brandz. The event was also attended by several well-known personalities from the fashion and entertainment industries.

Among the notable guests were actress Fatima Sana Shaikh, Anshula Kapoor, Mandira Bedi, Seema Sajdeh, producer Tanuj Garg, designer duo Neeta Lulla and Nishka Lulla Mehra, photographer Atul Kasbekar, and Dharma Productions CEO Apoorva Mehta along with his wife Bijal. Their presence added to the excitement of ECCO’s grand debut in the Indian market.

Travel and lifestyle brand Mokobara has taken a significant step in its international expansion with the launch of its first store in Dubai, located at BurJuman Mall. A company official shared the news on social media.

“We are excited to bring the Mokobara experience to Dubai—where design, function, and style come together to redefine modern travel. From revolutionising travel in India to expanding our footprint internationally, this marks a significant milestone in our journey,” shared Sachin Vijayan, Associate Director – Retail at Mokobara.

Founded in early 2020 by Sangeet Agarwal and Navin Parwal, Mokobara started as a direct-to-consumer (D2C) brand, specializing in premium travel essentials, including luggage, briefcases, totes, slings, wallets, and accessories.

The brand entered the offline retail space in May 2023 with the opening of its first physical store at Phoenix Marketcity, Whitefield, Bengaluru. Expanding its presence, Mokobara launched its first North India store in Gurugram in December 2023.

In addition to its growing network of stores in Bengaluru, Chennai, Hyderabad, Gurugram, Mumbai, Amritsar, and Pune, Mokobara continues to retail through its official website and leading e-commerce platforms like Flipkart, Myntra, Amazon, and Nykaa.

The company has also attracted investor confidence, securing $3.6 million in funding from Saama Capital, Sauce VC, and Alteria Capital in October 2023. More recently, in February 2024, Mokobara raised $12 million in a Series B funding round led by Peak XV Partners, with support from existing investors.

With its latest expansion into Dubai, Mokobara aims to cater to a diverse, global consumer base that values design, durability, and convenience in travel gear. The move underscores the brand’s vision of redefining modern travel experiences and further solidifies its position in the international market.

As Mokobara continues its growth trajectory, its focus remains on delivering thoughtfully designed products that elevate travel, whether for business or leisure. With a strong foundation in India and a promising start in Dubai, the brand is well-positioned to explore new markets and expand its global footprint in the years to come.

Nykaa Naturals has launched its new Rice Water and Hyaluronic Acid Hair Range, targeting the evolving haircare retail market in India. The range features a three-step regimen designed to cleanse, nourish, and treat hair, combining the hydrating properties of rice water with nature-derived hyaluronic acid for smooth, frizz-free results.

This launch aligns with the growing trend of "skinification of hair," where haircare products incorporate ingredients traditionally used in skincare. The inclusion of fermented rice water, known for its protein-rich formula, helps strengthen hair and enhance shine. Paired with hyaluronic acid, the range focuses on deep hydration and improved manageability.

A Nykaa spokesperson said, "At Nykaa Naturals, we are committed to bringing innovative and effective solutions that cater to the evolving needs of our consumers. With the launch of the Rice Water and Hyaluronic Acid Hair Range, we’ve taken inspiration from the global trend of skinification of hair to deliver a powerful combination of nature and science. This range is a perfect example of that synergy, offering a transformative experience for anyone looking to achieve hydrated, frizz-free, and glass-like hair."

The Rice Water and Hyaluronic Acid Hair Range is now available at Nykaa stores across India and online at nykaa.com, with prices ranging from Rs 349 to Rs 599.

Food-tech company Mealawe has raised $1 million in funding from a combination of Foreign Direct Investment (FDI), Shark Tank founders, and angel investors linked to companies like Goldman Sachs and Oracle. This capital will support the company’s expansion into 14 cities across India over the next 10-12 months, with a goal of delivering 1 million meals per month. Currently operating in Pune, Bangalore, Mumbai, and Kota, Mealawe is focused on strengthening its presence in the Indian retail and food-tech sectors.  

Launched in October 2022 under Climbing Seeds Pvt Ltd, Mealawe delivers over 30,000 meals monthly. The newly acquired funds will be directed towards scaling operations, expanding women-led kitchens, enhancing corporate cafeteria services, and deepening partnerships for organic ingredient sourcing.  

Founded by Rupesh Kumar, alongside co-founders Pratap Haldar and Nikhil Jain, Mealawe started as a platform connecting home chefs with customers, offering nutritious, homemade-style meals. As the company grows, it is incorporating home chefs and women from the workforce into structured kitchen models, creating economic opportunities while maintaining the quality of homemade food.  

To ensure meal quality, Mealawe sources organic ingredients like Bilona Ghee, Wood-Pressed Oils, and Organic Masalas directly from farmers, promoting sustainable agricultural practices.  

In addition to meal delivery, Mealawe has introduced a corporate cafeteria management platform that enables businesses to offer quality meals without the operational challenges of managing on-site cafeterias. For smaller companies without physical cafeteria spaces, Mealawe provides virtual cafeteria solutions, ensuring accessible meals for employees.  

"Our mission is to bridge the gap in daily food access for corporate employees, students, senior citizens, and more. By focusing on organic ingredients, women-led kitchen setups, and innovative corporate solutions, we are building a sustainable ecosystem that benefits both customers and home chefs," said Rupesh Kumar, Founder of Mealawe.  

With its technology-driven approach and focus on sustainability, Mealawe is positioning itself as a key player in India’s food-tech industry. The company’s efforts to make healthy, homemade food widely accessible could significantly impact daily eating habits across the country.

Family health nutrition brand Fitspire has secured $1 million in a bridge round ahead of its Series A funding, valuing the company at over Rs 100 crore. The funding was led by McDonald's India (North and East) promoter Anant Agarwal, MM Agrawal Group (MMG), and angel investors from AKG Financials. The Delhi-based startup plans to utilize the fresh capital to strengthen its ecosystem, expand its market presence, enhance brand building, and develop new revenue streams.

Earlier this year, Fitspire, owned by Starcap Wellness Pvt Ltd, had received investments from the Jaipuria family office, Ruchirans-Anuraag, Sohil-Ashish Chand of LC Nueva Capital, Dheeraj Jain of Redcliffe Group, Amit Singhal of Fluid Ventures, Ivor Braganza of Next 5 Ventures Oman, and international singer Sukhbir Singh.

"Our goal is to make healthy eating convenient, accessible, and enjoyable for everyone. This investment will serve as a catalyst for Fitspire's next phase of growth. We plan to strategically allocate these funds to drive expansion across new product lines, accelerate our quick commerce capabilities, strengthen our offline business initiatives, and explore international business opportunities. Our sales have already seen significant growth of over 150% this year, driven by increased consumer demand," said Vipen Jain, Founder & CEO, Fitspire.

Fitspire aims to capture 2 percent of India’s nutrition market, currently valued at approximately $11.85 billion and expected to reach $28.70 billion by 2032.

"As a society, it is imperative that we promote healthy eating habits, and Fitspire is at the forefront of this movement. Our collaborations with leading vending machine companies like Vendiman and Grubox have established our presence in Indian airports, corporates, and public spaces. Additionally, our partnerships with Supply Port, Buyceps, Coco Mart, and Bon Voyage have further expanded our footprint across prominent locations nationwide. This investment will be instrumental in further enhancing our presence across these channels, while also exploring new avenues for growth," Jain added.

Anant Agarwal, promoter, McDonald's India and MM Agrawal Group (MMG), said, "MMG Group is thrilled to strengthen our partnership with Fitspire and explore further strategic discussions. We have been collaborating with Vipen, Nidhi, Hinah, and their team for over six months now, and we are very impressed with their product innovation, marketing expertise, and overall execution quality. We look forward to the exciting journey ahead."

Jain highlighted that Fitspire’s sales have more than doubled in 2024, driven by growing demand for protein-based products, customer engagement, product diversification, and an omnichannel strategy. As part of its expansion, Fitspire is launching a range of protein-rich products, including shakes, cookies, chips, spreads, and bakery items under its 'House of Protein' portfolio, reinforcing its vision of becoming a leading family health and nutrition brand.

Founded in 2020 by Vipen Jain, an IIM Lucknow alumnus, along with co-founders Nidhi Jain and Hinah Sawhney, Fitspire has emerged as a key player in the protein health sector, specializing in vegan and vegetarian products. The brand caters to diverse segments, including sports nutrition, healthy snacking, personal wellness, and essential nutrition.

HairOriginals has raised $5 million in a Series A funding round, bringing its total funding to $7.2 million. The round was co-led by 12 Flags Consumer Holdings and Anicut Growth Fund, with participation from Peyush Bansal.

HairOriginals provides ethically sourced, 100 percent natural hair extensions. The brand has achieved 3X year-on-year growth and aims to expand significantly in the next 24 months. With partnerships with over 1,400 salons, a presence on Shark Tank India, and experience centers in India and North America, the company is focusing on strengthening its retail presence and market reach.

As part of its expansion, HairOriginals has opened stores at Hyderabad and Coimbatore airports in partnership with salon chain Naturals. It has also collaborated with North America's Kurves salon chain to establish experience centers, further increasing its global presence. The brand’s in-house manufacturing capabilities, focus on ethically sourced products, and strategic partnerships have contributed to investor confidence.

Rakesh Kapoor, Global CEO and Founder of 12 Flags Consumer Holdings said, "We are inspired to invest in businesses that truly make a difference. Hair Originals offers a range of hair extension products, providing instant transformations that not only enhance appearance but also boost confidence, leaving people excited about their new look. Jitendra and his team are passionately committed to positioning India as the world's leading hub for human hair products, and we are excited to be part of this visionary journey."

Dhruv Kapoor, Partner at Anicut Capital, highlighted India’s role in the global hair market. "India has been the global leader in export of human hair. While India exports more than 85 percent of raw human hair, China captures the majority of the value-added market by selling to global markets in the form of hair extensions and wigs. HairOriginals is capturing value in India by building an omni-channel brand of premium hair extension products through supply chain and manufacturing focus. We resonate with Jitendra's singular focus of building a high-quality hair extensions brand from India for the world and are excited to partner with him on this journey."

Previously, the company raised $1.5 million in seed funding from Anicut Capital and other investors. The newly raised funds will be used to expand Try-at-Home Services by introducing on-demand hair extension home service in 40 cities, establish 25-30 company-owned experience centers over the next 12 months, and strengthen R&D capabilities to develop innovative products for a global market.

Jitendra Sharma, Founder stated, “India is the largest and the only ethical source of human hair in the world. Our vision is to leverage sourcing advantage and to own the complete value chain by manufacturing top-quality finished products from India to the world. By doing this, we will ensure complete global disruption in this category by offering the highest quality products at the best price points globally.”

Fixderma, a leading dermatologist-prescribed skincare brand, has announced the launch of its new babycare product line, Hoopoe—a gentle, safe, and effective skincare range designed specifically for babies’ delicate skin. With a commitment to science-backed formulations and dermatological expertise, the brand is setting new standards in the babycare segment.

The Hoopoe range includes seven dermatologist-tested products, catering to essential baby skincare needs. The collection features Moisturizing Lotion, Massage Elixir, Gentle Hair & Body Wash, Anti-Itch Lotion, Mild Sunscreen, Anti-Rash Face Cream, and Diaper Rash Cream—each formulated using a blend of natural ingredients and advanced scientific innovations. Designed to hydrate, protect, and soothe common baby skin concerns such as dryness, eczema, and diaper rashes, these products promise a mild yet effective solution for newborns and infants.

"At Fixderma, we are committed to offering solutions that address the needs of every individual, from babies to adults. With Hoopoe, we have extended our expertise into a completely new category, with products specifically created to care for and protect the skin of our littlest customers. We understand the importance of using gentle yet effective products for babies, and Hoopoe delivers just that – safe, soothing formulations backed by science,” shared Shaily Mehrotra, CEO and Co-founder, Fixderma.

"With Hoopoe, we’re not just launching another babycare range—we’re setting a new standard. Parents today want reassurance when it comes to their baby’s skincare, and that’s exactly what we’re offering. Our products have been rigorously tested, and we have certifications to back their safety and efficacy—something no other brand in the category has right now. It’s about trust, and we’re proud to bring that level of credibility to the babycare space," said Anurag Mehrotra, Chairman, Fixderma.

“We see tremendous potential by expanding into the babycare segment. Fixderma is not only diversifying its product portfolio but also positioning itself as a trusted brand for families seeking high-quality, effective solutions for their children's skincare needs. This launch marks a strategic milestone in our growth trajectory, as we continue to innovate and strengthen our market presence globally,"  stated Preetam Jena, CMO & eCommerce Head, Fixderma.

Founded in 2010, Fixderma has gained global recognition for its innovative approach to skincare, exporting to over 40 countries. The brand serves as a bridge between prescription-based treatments and over-the-counter skincare, addressing concerns like aging, acne, dryness, and hyperpigmentation. With over 15,000 dermatologists recommending its products, Fixderma has earned consumer trust, further solidified by the opening of its first flagship store in Gurgaon in 2024.

The Hoopoe babycare range is now available for purchase on Fixderma’s official website bringing science-backed, dermatologist-approved skincare directly to parents looking for the best for their babies.

India’s haircare industry is experiencing a transformation with 2.Oh!, a science-first hair products company that blends cutting-edge innovation with international expertise. Crafted in Italy and tailored for Indian hair, the brand is redefining haircare with its latest lightweight, leave-in conditioner—a revolutionary formula designed to deliver shine, nourishment, hydration, and protection in a single step.

Unlike traditional conditioners that need to be rinsed out, this non-greasy, leave-in formula continues working throughout the day, ensuring long-lasting softness, strength, and manageability. Suitable for all hair types, including curly, straight, grey, and color-treated hair, the conditioner simplifies the haircare routine while delivering professional-grade results from the comfort of home.

At the heart of this innovation lies a multi-functional crème infused with 21 essential benefits, addressing key hair concerns such as moisture retention, frizz control, and enhanced shine. Its powerful formulation features active conditioning agents like Behentrimonium Chloride, deeply hydrating Panthenol, and nourishing Argan Oil, which works in synergy to penetrate each strand, repair damage, prevent breakage, and detangle effortlessly. Additionally, the conditioner forms a protective moisture barrier, shielding hair from environmental stressors and heat styling damage.

Application is simple and hassle-free—after washing hair with 2.Oh! Reconstruction Shampoo and pampering it with the 2.Oh! Reconstruction Mask, apply a pea-sized amount of the leave-in conditioner to damp hair, focusing on the mid-lengths to ends. Unlike traditional conditioners, this one does not require rinsing, allowing the formula to work continuously while you style your hair as desired.

Priced at Rs. 1,199 for 200ml, 2.Oh! is setting a new standard in haircare, offering a product that not only simplifies daily routines but also ensures salon-like results with minimal effort. With this latest innovation, the brand continues to push boundaries, making high-performance haircare accessible to all.

Harfun, the science-backed men’s workwear brand and pioneer of WorkWear 2.0, is celebrating three years of excellence, boasting impressive growth with a 5X business expansion. The brand, founded in 2022 with the mission to replace traditional, rigid formal wear, has redefined workwear by merging style, functionality, and cutting-edge technology to meet the needs of modern professionals. Harfun is now projecting a GMV of Rs. 100 cr by FY26.

In just three years, Harfun has surpassed 250,000 loyal customers, cementing its place as a key player in India’s workwear industry. With a current ARR of Rs. 50 cr and MRR of Rs. 4 cr, Harfun is set to close FY25 with Rs. 25 cr in revenue, marking an exceptional rise in the market. The brand’s ambition is clear – to reach 100 million wardrobes by 2035 and continue expanding its reach in the evolving corporate sector.

Saurabh Agrawal, Co-founder and CEO, Harfun stated, "Three years ago, we identified a significant gap in the men’s workwear market – a lack of functional yet sharp options that catered to the evolving needs of modern professionals. We embarked on a mission to redefine workwear with innovative, science-backed fabrics and tailored designs. Our commitment to quality and performance has not only resonated with our customers but also helped us build a loyal following, with a massive 70 percent repeat purchase rate reflecting their trust in our offerings. This anniversary is beyond just a milestone, but a testament to our dedication to constant innovation and exceptional customer satisfaction. Over the past few years, we have experienced tremendous growth, strengthened by our brand loyalists. As we look ahead, we’re excited by the opportunities in the rapidly evolving corporate sector. With our continued focus on excellence, we are ready to lead the charge in shaping the future of professional attire."

Harfun differentiates itself from other brands by leveraging proprietary technologies like 6X SmartTech°, ZeroSweat Tech°, Helix° Fiber, and IQ° Tech, which include features such as wrinkle resistance, four-way stretch, SPF 50+ UV protection, moisture-wicking, anti-odor properties, and ultra-lightweight designs that are 40-50 percent lighter than traditional workwear. These attributes provide customers with unrivaled comfort, style, and practicality, whether they are at work, working out, or enjoying their weekend.

Originally focused on athleisure during the pandemic, Harfun pivoted in October 2022 to "WorkWear 2.0", combining minimalist design with performance fabrics tailored for both professional and personal comfort. To ensure the highest quality, Harfun collaborates with research institutes in Japan and Thailand, alongside its in-house R&D team, to innovate new fibres and materials. From its humble beginnings of 1,000 orders in the first month, Harfun now delivers 15,000 orders each month, underscoring its commitment to customer satisfaction and quality.

With India's filter coffee market on a strong growth trajectory, expected to grow at a compound annual growth rate (CAGR) of 9.87 percent from 2024 to 2033, Adhira & Appa Coffee is leading the charge in reshaping the coffee experience. The brand’s mission is to blend India’s rich coffee heritage with modern innovation, aiming to redefine the country’s coffee culture.

Adhira & Appa Coffee has ambitious plans to open 400 stores across India, with its first outlet set to debut in Kochi. The brand is focused on more than just serving coffee; it is committed to creating spaces that celebrate India’s cherished coffee traditions. By merging age-old recipes with modern brewing techniques, Adhira & Appa promises to deliver an experience that honors both the past and the present, offering customers a unique cultural experience in every cup.

Ranked 2nd globally for its distinctive flavor by TasteAtlas, filter coffee has become a national favorite across generations. With rising incomes and rapid urbanization fueling increasing demand, the brand plans to cater to the diverse tastes of Gen Z, Millennials, and families. Adhira & Appa Coffee seeks to preserve the cultural significance of filter coffee while offering a modern, immersive experience tailored to the evolving preferences of today’s consumers.

“Our goal is to transform the way India experiences filter coffee by offering an environment that respects tradition while embracing contemporary innovation. We are committed to delivering an unparalleled coffee experience that resonates with today’s coffee enthusiasts and introduces new generations to the richness of our heritage,” said Hari Haran, CEO, Adhira & Appa Coffee.

As Adhira & Appa Coffee embarks on its journey, the brand is poised to spark a nationwide movement that elevates India’s coffee ritual into an unforgettable cultural experience. Coffee lovers across the country can soon enjoy the perfect blend of tradition and innovation in every cup.

Serial entrepreneur Priyanka Gill, Venture Partner at Kalaari Capital and Co-Founder of the Good Glamm Group, has unveiled COLUXE, an innovative lab-grown diamond (LGD) brand designed to transform the jewelry sector by blending luxury, sustainability, and accessibility. With the launch of COLUXE, Gill is stepping away from her role at Kalaari Capital to focus on this exciting new venture.

COLUXE aims to become India’s first category-defining brand in the lab-grown diamond segment, positioning fine jewelry as an everyday luxury for aspirational consumers. The brand takes an omnichannel approach, offering a wide range of jewelry designs that include classic pieces such as solitaire rings, pendants, earrings, tennis bracelets, necklaces, and special collections based on themes like zodiac signs, gifting, and manifestation. A standout feature of COLUXE is its emphasis on technology, allowing for customization through AI and innovative multi-use settings that enable personalization.

Priyanka Gill, Founder & CEO, COLUXE said, “We are on the cusp of a once-in-a-lifetime opportunity. Mass-scale adoption of new consumer behavior does not happen often. It is happening in the fine jewelry sector. Today, no one is defining the new reality for fine jewelry at a pan-India level. COLUXE is that sector-defining brand.” 

"COLUXE aims to be India’s best-loved lab-grown diamond and gemstone jewellery omni-channel brand. Rooted in India, powered by an innovative technology platform, setting new global standards for sustainable and ethical luxury, synonymous with inclusivity, celebration & joy,” Priyanka stated about COLUXE’s vision and mission.

She further added, “LGDs are as beautiful as mined diamonds, maybe more so, as they are sustainable & ethical. They are visually and molecularly identical to their mined counterparts, making them a beautiful, rational choice for aspirational consumers who want more. COLUXE jewelry with LGDs is impactful, cost-effective, and good for both the planet & people."

COLUXE stands out as a pan-India brand, positioning itself as the first national LGD jewelry company with both a strong retail and digital presence. The brand's technology-driven experience includes AI-powered virtual try-ons, multi-setting designs, and personalized jewelry options. With a focus on ethical and sustainable luxury, COLUXE ensures that all its diamonds are responsibly sourced and crafted, offering certification and traceability. The brand also places a strong emphasis on building consumer trust through education, and offering customer-friendly returns and exchange policies.

COLUXE’s omnichannel approach ensures seamless integration between its flagship stores and digital platforms, providing customers with an immersive shopping experience. The company has already secured early-stage funding from leading investors and plans to launch digitally in mid-2025. Following the digital launch, COLUXE will expand through flagship retail locations, aiming to tap into India’s $50B fine jewelry market and redefine the future of luxury in the country.

Nykaa Fashion, one of India’s leading multi-brand fashion platforms, is enhancing its menswear offering with the addition of Snitch, a brand known for its bold, high-street-inspired designs. This partnership brings trend-first menswear to fashion-forward consumers, reinforcing Nykaa Fashion's commitment to providing a wide range of elevated styles for men.

Snitch is redefining the concept of menswear with globally inspired, contemporary designs tailored to suit the modern Indian wardrobe. The brand focuses on blending agility with quality, delivering trend-driven fashion that allows men to express their individuality confidently. With a curated collection that includes shirts, T-shirts, cargo pants, jeans, trousers, joggers, winter wear, suits, blazers, and accessories, Snitch ensures each piece combines comfort, versatility, and effortless style. Whether it’s smart casuals or bold streetwear, Snitch’s collection is designed for the modern man looking to showcase his personal style.

Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands shared, "At Nykaa Fashion, our mission is to bring the best of fashion from across the country onto one dynamic platform, offering customers unparalleled variety and choice. We are delighted to welcome Snitch to our growing menswear portfolio, a brand that resonates with the modern man through its bold, trend-driven, and effortlessly stylish designs. This partnership reinforces our commitment to curating the most fashion-forward brands, ensuring that our customers always have access to the latest styles that empower them to express their individuality with confidence."

 "At Snitch, fashion isn’t just about clothing; it’s about making a statement. Our goal has always been to bring trend-driven, effortlessly stylish menswear to those who dare to stand out. Partnering with Nykaa Fashion allows us to take our versatile, high-street-inspired collections to a wider audience, helping more men embrace their personal style with confidence,” stated Siddharth Dungarwal, Founder & CEO, Snitch.

With Snitch now available on Nykaa Fashion, men can explore a curated selection of menswear that blends boldness, comfort, and versatility. From tailored suits to casual joggers, every piece is designed to empower the modern man to express his individuality. This collaboration strengthens Nykaa Fashion’s position as a top destination for fashion-forward shoppers, making Snitch's statement-making designs accessible to a larger audience. Discover and shop Snitch's latest collections exclusively on the Nykaa Fashion app and website.

Zepto, India’s fastest-growing quick commerce platform, has expanded its electronics category with a diverse selection of mobile phones, launching the new segment on January 25th. This move aligns with Zepto’s commitment to broadening its product range and enhancing customer convenience by offering the latest mobile technology. As part of this expansion, Zepto now features a new lineup of smartphones from vivo India, catering to tech-savvy users looking for cutting-edge devices.

"At Zepto, our Sellers are committed to providing our users with quick, reliable, and affordable solutions for their everyday needs. I thank our sellers for enabling a larger selection of smartphones to our platform which further support this goal. We are excited to collaborate with vivo India and our Sellers to bring the latest mobile technology directly to our users in a fast, convenient, and seamless way,” shared Abhimanyu Singh, Business Head, Electronics, Zepto. 

Pankaj Gandhi, Head, Online Business, Vivo Mobile India Pvt Ltd stated, "Vivo India has always been dedicated to delivering cutting-edge smartphones that enhance the lives of our customers. Our collaboration with Zepto reflects our shared commitment to making the latest mobile technology easily accessible and available at the fingertips of users. This partnership will ensure that Vivo customers across India can enjoy the convenience of purchasing our products through Zepto’s fast and efficient platform."

Zepto offers a variety of smartphones starting at just Rs. 5,999, inclusive of taxes. To mark the launch, an exclusive ICICI Bank promotion provides customers with a flat 5 percent discount (up to Rs. 5,000*) on mobile purchases exceeding Rs. 5,000. This limited-time offer allows users to shop for the latest smartphones at great value.

Through this initiative, Zepto and its sellers continue to expand product offerings while reinforcing their commitment to delivering both affordability and convenience to platform users.

With the rise of chronic illnesses fueled by modern lifestyles and dietary habits, Prevekta is transforming healthcare by integrating the time-honored wisdom of Ayurveda with contemporary wellness solutions. Rooted in a 5,000-year-old Indian medical tradition, Ayurveda offers holistic, natural remedies that address the root causes of ailments rather than simply managing symptoms. As the demand for safe and effective healthcare alternatives grows, Prevekta is making Ayurveda more accessible, credible, and impactful.

Central to Prevekta’s mission is its flagship Cure Model, which delivers personalized healthcare solutions through consultations with BAMS-trained doctors. These experts craft tailored treatment plans that encompass dietary guidance, lifestyle adjustments, and Ayurvedic remedies to restore balance and ensure long-term wellness. Unlike conventional medicine, which often relies on synthetic drugs with potential side effects, Ayurveda prioritizes natural healing, preventive care, and overall well-being.

With an ambitious vision to establish 500 wellness centers across India, Prevekta is committed to bringing Ayurvedic healthcare to a wider audience. These centers will serve as comprehensive hubs for expert consultations, authentic Ayurvedic treatments, and holistic lifestyle solutions, ensuring that individuals receive personalized care based on time-tested healing traditions. By integrating Ayurveda into daily healthcare, Prevekta is revolutionizing the approach to wellness.

Prevekta’s healthcare model is anchored on three key pillars. The first, Integrated Healthcare, combines Ayurveda with modern medical practices for a balanced and effective approach. The second, Empowering Knowledge focuses on educating patients and healthcare professionals about the benefits of Ayurvedic healing. The third, Revitalized Practices, modernizes traditional Ayurvedic treatments to align with contemporary healthcare standards while maintaining their authenticity and effectiveness.

“At Prevekta, we believe in the power of Ayurveda to transform lives naturally. Our mission is to provide safe, effective, and personalized healthcare solutions that align with the body’s innate healing processes. As the demand for natural and holistic healthcare continues to grow, Prevekta stands at the forefront, offering a powerful alternative that harmonizes ancient tradition with modern innovation,” said Dr. Chithra Raghvan Gunasekaran, CEO, Prevekta.

Through personalized treatments, expert guidance, and premium Ayurvedic products, Prevekta is not only enhancing individual health but also reshaping the future of holistic wellness. As Ayurveda gains global recognition, Prevekta remains dedicated to providing transformative healthcare solutions that empower individuals to lead healthier, more balanced lives.

U&i, one of India’s leading lifestyle tech accessories brands, has introduced six new feature-packed products under its Entry Series, aiming to enhance everyday audio experiences. The newly launched lineup includes the Entry 9 TWS, Entry 15 TWS, Entry 18 TWS, Entry 1 Neckband, Entry 3 Neckband, and Entry 10 Neckband. Each product is thoughtfully designed to offer a seamless blend of performance, convenience, and affordability, catering to the diverse needs of modern users. With extended battery life, advanced connectivity features, and stylish designs, these products are set to appeal to music lovers, multitaskers, and professionals alike, providing a perfect balance of innovation and practicality within an accessible price range.

“At U&i, we aim to deliver innovative audio solutions that enhance the everyday lives of our customers. The Entry Series TWS and Neckbands are designed to meet the diverse needs of today’s users by offering long-lasting performance, user-friendly features, and modern designs,” shared Paresh Vij, Founder and Director, U&i. 

The Entry 9 TWS is built for users who prioritize portability and convenience. With an impressive 30 hours of music and talk time, it ensures reliable audio support throughout the day. Equipped with Bluetooth 5.4 technology, a braided lanyard for added style, and a Type-C charging port for quick recharges, it delivers both practicality and performance. Additionally, its 150mAh battery capacity and noise cancellation feature enhances call and music clarity, making it an ideal choice for those who are always on the move.

For those seeking a perfect blend of performance and comfort, the Entry 15 TWS stands out with its 40-hour music playback time and a 30mAh earphone battery. It comes with a 200mAh charging case for extended use and features Bluetooth 5.4 technology, smart touch controls, and an 11mm driver to deliver superior sound quality. Available in three vibrant colors, this stylish yet functional device is designed for users who value high-quality sound and ease of use.

The Entry 18 TWS is tailored for individuals who require long hours of usage without interruptions. Offering an impressive 36 hours of talk and music time, this model is perfect for multitaskers balancing work and entertainment. The smart touch controls allow seamless call management and playback, while the 200mAh charging case and Type-C port provide hassle-free recharging. With Bluetooth 5.4 ensuring stable connectivity and three stylish color options, this model caters to both performance and aesthetic preferences.

The Entry 1 Neckband redefines comfort and durability with its exceptional 300-hour standby time and 30-hour continuous backup. Designed for extended wear, it features magnetic earbuds for easy storage and a Type-C charging port for quick and efficient power-ups. With Hi-Fi sound and noise reduction technology, this neckband delivers an immersive audio experience. The Bluetooth 5.3 connectivity ensures seamless pairing, while the 10mm speaker size offers clear and powerful sound, making it an excellent choice for daily use.

Balancing functionality and style, the Entry 3 Neckband provides 20 hours of music playback and an ergonomic design for all-day comfort. It features a 10mm speaker, noise reduction technology, and Bluetooth 5.3 for stable connectivity. The Type-C charging port ensures fast recharges, and the three color options make it an attractive and high-performing audio accessory for those looking for lightweight and reliable sound solutions.

Designed for durability and extended use, the Entry 10 Neckband offers an impressive 300-hour standby time and 30 hours of music and talk time. Its magnetic earbuds add convenience, while the noise reduction feature ensures clear sound quality during calls and music playback. Bluetooth 5.3 technology guarantees stable connectivity, and the Type-C charging port ensures quick charging, making it a practical choice for users who need a dependable and stylish audio device.

The Entry Series TWS and Neckbands are now available at mobile accessory stores across India, ensuring affordability without compromising on quality. The introductory prices for the new lineup are as follows: Entry 9 TWS at Rs. 565, Entry 15 TWS at Rs. 620, Entry 18 TWS at Rs. 610, Entry 1 Neckband at Rs. 250, Entry 3 Neckband at Rs. 260, and Entry 10 Neckband at Rs. 270.

With this launch, U&i continues to redefine the tech accessories space by offering user-centric, high-performance, and affordable solutions tailored to the needs of today’s consumers.

Allana Consumer Products Ltd. (ACPL) has ventured into the cat food market with the launch of Purrfeto, a premium range designed for both kittens and adult cats. Backed by the renowned Allana Group, with 160 years of expertise, Purrfeto aims to revolutionize feline nutrition. With a legacy of excellence and a focus on innovation, Purrfeto is set to establish a new standard in the cat food industry.

Manufactured at Allana’s advanced facility in Zaheerabad, Hyderabad, which has a storage capacity of 8,000 tons, Purrfeto is produced using fully automated technology with minimal human intervention, ensuring precise formulations, exceptional hygiene, and unmatched quality.

Raghavendra Rao, CEO, Pet Food, ACPL, stated, “The pet care industry has undergone a remarkable transformation in recent years. Cats have gracefully leaped into millions of hearts and homes, becoming the second most popular pets globally. With the market growing almost 30 percent year-on-year, this is the perfect time to cater to the needs and demands of cat parents. Priced at Rs 300 per kg, varying by grammage, Purrfeto is set to reach 30 cities across India, with plans to capture 40% market share in the next 3 years.”

He added, “Modern cat parents are more informed than ever, seeking premium-quality food that promotes their feline’s overall well-being. In a market saturated with dog-focused products, we recognized the need for specialized feline nutrition. While we take pride in our expertise in the dog food market, Purrfeto marks our dedicated expansion into the cat food category, addressing the unique needs of cats with the same commitment to quality and innovation.”

Available in pet food stores and through quick commerce platforms, Purrfeto offers a variety of options for adult cats and kittens. The range includes dry food flavors like Chicken & Rice, Chicken & Ocean Fish, Chicken & Salmon, and Chicken & Sardine, as well as wet food options such as Ocean Fish in Gravy, Tuna Platter in Jelly, and Mackerel in Gravy. Each recipe is enriched with Omega-3 and Omega-6 for a healthy coat, taurine for a strong heart and sharp vision, psyllium husk for smooth digestion and hairball control, and balanced minerals to maintain optimal urinary pH. Purrfeto ensures the perfect combination of taste and health for even the pickiest eaters.

Purrfeto launched with a fun campaign titled "Cattitude: Relax from Home," offering participants the chance to win Rs 1 lakh by embracing the carefree lifestyle of their cats. The campaign has resonated with pet parents, featuring engaging street activations, meme-based social media content, and short films that highlight the humor of cat-inspired relaxation. Through reels and videos, Purrfeto celebrates winners and fosters a community of cat lovers, reinforcing its commitment to innovation, quality, and meeting the nutritional needs of cats.

The Derma Co., one of the leading active-ingredient skincare brands in India and the second brand under the Honasa Consumer Limited portfolio has opened its first exclusive brand outlet (EBO) at Airia Mall in Gurugram. This launch marks a major step in the brand’s mission to offer dermatologist-designed, science-backed skincare solutions.

Since its inception in January 2020, The Derma Co. has pioneered the introduction of active ingredient-based skincare products in the Indian market. Its extensive range caters to concerns such as acne, pigmentation, aging, and hair loss.

Varun Alagh, CEO & Co-Founder, Honasa Consumer Limited said, “The launch of The Derma Co.’s first Exclusive Brand Outlet is a proud milestone in our five-year journey of building science-backed skincare solutions. We have been witnessing strong demand for Derma Co. products from our current offline channels across the country and are doubling down on our presence with exclusive stores to provide a more immersive and personalized experience. We remain committed to strengthening the active ingredient market through our omnichannel approach, ensuring that effective, active ingredient-based skincare is easily accessible to consumers everywhere.”

Already well-established across digital platforms, e-commerce channels, and select modern trade outlets, The Derma Co. is now expanding its offline footprint to make its innovative skincare offerings more accessible. The newly launched store is designed to enhance customer engagement with an experiential center and expert beauty advisors who provide insights into active ingredients and their benefits. Additionally, the store features The Derma Co.’s advanced skin analysis tool, offering real-time assessments that help customers create customized skincare routines.

Ranked among the Top 20 Skincare Brands in India and the largest active-ingredient skincare brand as per Euromonitor International*, The Derma Co. has reached 17.5 million Indian households in the past year, solidifying its leadership in the segment. Beyond its rapid growth, the brand remains committed to meaningful initiatives like ‘The Young Scientist’ program, which educates children in rural and remote areas about the science of climate change, reinforcing its mission to merge scientific awareness with environmental consciousness.

India’s first demi-fine jewelry brand, Palmonas, has expanded its footprint with the launch of its fifth store at Tribeca Highstreet, NIBM Post Office Rd, Pune. The 415 sq. ft. store showcases an exquisite collection of accessible luxury jewelry designed for modern, trend-conscious women. The inauguration was led by Bollywood actress and co-founder Shraddha Kapoor.

With this latest opening, Palmonas aims to offer an engaging and immersive shopping experience. The store features a small-format layout with bright yet minimal interiors, a sleek dual-tone black-and-white theme, and glass elements that enhance its modern and sophisticated appeal.

Girish Kamble, Regional CEO, Tribeca said, “At Tribeca, every product and experience is a masterpiece created to elevate people's lifestyles. Tribeca Highstreet stands as the largest highstreet in Pune, bringing together a diverse and unparalleled retail experience. Adding to our existing jewelry portfolio which features renowned brands like Bluestone, Caratlane, Orazza, Mia by Tanishq, and Giva, we welcome Palmonas to the community. Our leasing momentum has also been remarkable, and we envision Tribeca Highstreet as a unified destination under one roof, offering everything from luxury fashion and fine dining to the largest gaming arcade in the region.”

Palmonas has carved a niche in the demi-fine jewelry market by offering stylish, high-quality pieces at affordable prices. The brand’s jewelry is designed for everyday wear, blending elegance with versatility to empower women with confidence. Founded by Pallavi Mohadikar and Dr. Amol Patwari, Palmonas is also co-founded by Bollywood star Shraddha Kapoor.

Strategically positioned on NIBM Road, Tribeca Highstreet serves as a key gateway to the South Pune micro-market. Spanning 3.66 lakh sq. ft. with a 950-ft frontage, it is Pune’s largest shopping hub. The high street features over 75 leading brands, including Westside, Decathlon, Croma, GAP, American Eagle, Allen Solly, Van Heusen, Puma, Reebok, Starbucks, Subway, Caratlane, Helios, and more.

With this expansion, Palmonas continues to redefine jewelry retail, making premium designs more accessible to a wider audience.

KorinMi, India’s first Korean skincare clinic, is set to redefine beauty standards with the launch of its opulent new space in Defence Colony, New Delhi. The state-of-the-art facility will be housed within the prestigious Centre for Skin & Hair Pvt Ltd, led by renowned celebrity dermatologist Dr. Deepali Bhardwaj. Following the success of its flagship clinic in Gurgaon, this expansion marks a significant step toward making authentic Korean skincare more accessible in the capital.

Combining the essence of traditional Korean beauty rituals with advanced dermatological techniques, KorinMi offers a transformative skincare experience. The new center will specialize in personalized treatments tailored to address a variety of skin concerns, helping clients achieve the much-coveted “glass skin” effect. The clinic will feature cutting-edge services, including 3D Skin Analysis & Consultation, which uses advanced diagnostic technology to curate customized skincare plans. Additionally, KorinMi will introduce its signature K GLOW treatments, designed to target specific skin needs such as brightening and anti-aging, sensitive skin, and acne and pore control.

Reshbha Munjal, Co-founder, KorinMi shared, “The incredible response and transformative results we’ve witnessed at our flagship clinic in Gurgaon have inspired us to expand into the vibrant hub of Defence Colony. This new space brings authentic professional Korean skincare closer to the heart of Delhi, offering a luxurious and personalized experience that caters to every skin need. We’re excited to continue our journey of helping clients achieve radiant, glass skin with treatments rooted in the elegance and expertise of Korean beauty traditions.”

One of the clinic’s standout offerings is the KorinMi Glass Skin Resurfacing Treatment (Herbal Peel), a 100 percent natural exfoliating peel that nourishes the skin and reveals a radiant glow in just three days. Additionally, the KorinMi Diamond Glass Skin Treatment (Acid Peel) is India’s first 5-acid formula peel, specifically designed to deliver instant brightness and a luminous glow, making it an ideal pre-event skincare solution for weddings and special occasions.

A key collaboration in this expansion is Dr. Deepali Bhardwaj, an internationally trained skin allergy specialist and one of the few dermatologists in India offering immunotherapy—an essential treatment in the wake of rising pollution and skin allergies. 

“I have added an Indian scientific angle to these Korean treatments, which are making the results fantastic and helping Indians achieve their goal of clear and glass skin. It's a fantastic treatment but with a holistic approach,” shared Deepali Bhardwaj.

With KorinMi’s commitment to innovation and Dr. Bhardwaj’s dermatological expertise, the clinic aims to set new benchmarks in skincare excellence. As KorinMi opens its doors to this new luxury destination, clients are invited to experience the transformative power of authentic Korean skincare. Designed to provide a personalized and indulgent experience, every treatment at KorinMi is a testament to the elegance, precision, and effectiveness of Korean beauty traditions.

CHK, the new D2C footwear startup co-founded by Dealshare’s Sankar Bora, has successfully raised a seed funding round led by global venture capital firm Accel. With this investment, CHK’s total funding now stands at US$2.5 million, following an earlier pre-seed funding round from BlueStone Jewellery and Lifestyle Limited.

The company plans to use the newly acquired funds to accelerate production and enhance its go-to-market strategy ahead of its highly anticipated public launch in April. CHK aims to introduce innovative lifestyle footwear designed for fashion-forward millennials and Gen-Z consumers, a significant demographic in India’s young professional population. Positioned as a truly "Made in India" brand, CHK will manufacture its products at a state-of-the-art facility in Tamil Nadu, which also houses an integrated design and R&D unit to ensure top-quality innovation throughout the production process.

“Getting this backing of marquee investors like Accel and BlueStone will go a long way in enabling our mission of producing world-class and end-to-end ‘Concept to Creation’ shoes that redefine lifestyle footwear for India’s discerning and fashion-conscious youth,“ said Sankar Bora, Co-founder, CHK. 

Alongside Sankar, the founding team includes Deepan Babu, a former McKinsey Consultant and IIMA graduate; Bharat Mahajan, a former Design and Product Development Executive at Wildcraft, Puma, and Adidas; and Deepak Patil, a former Myntra Director and Cure.fit Project Lead. Bharat and Deepak are both alumni of the Footwear Design & Development Institute (FDDI).

Prashanth Prakash, Partner, Accel said, “With CHK, we are excited to get an early ringside seat for what promises to be an exciting journey in building a manufacturing-led innovative D2C footwear brand out of India. Sankar and his team are reimagining lifestyle footwear for India’s fashion-conscious youth and their ‘Concept to Creation’ model aligns with global trends of integrated manufacturing that enables brands to rapidly adapt to evolving consumer preferences.”

CHK’s unique “Concept to Creation” model offers full control over the production process, from design to finished product. This integrated approach enables the company to achieve faster turnaround times, better cost efficiency, and a steady stream of fresh, on-trend styles.

“We saw many commonalities in CHK’s founding team’s vision for CHK and BlueStone’s own journey as a manufacturing-led, concept-to-creation lifestyle brand. With CHK, we have an opportunity to help the team build and scale the brand quickly and, in the process, also transform how young Indians buy and use lifestyle footwear,” stated Gaurav Singh Kushwaha, Founder and CEO, BlueStone. 

CHK plans to set itself apart in the crowded footwear market by redefining design innovation and targeting the “Fashion-Seeking Youth Tribe”—a growing group of young, style-conscious individuals who view fashion as a form of self-expression. The brand’s core philosophy is to create footwear that reflects the latest trends and resonates with its consumers, offering a variety of styles ranging from bold and eclectic to understated and sophisticated.

Salad Days, one of the prominent healthy food brands, has secured Rs. 30 Crores in a Series A funding round, co-led by V3 Ventures and Client Associates Alternate Fund (CAAF). This marks the company’s first institutional investment after over a decade of profitable operations as a bootstrapped venture, highlighting its strong business model and leadership in the healthy food sector.

The newly acquired funds will be used to expand the company’s omnichannel presence and enhance operational efficiency. Salad Days plans to launch new stores, upgrade its technological capabilities, recruit top talent, and strengthen marketing efforts. The company also aims to explore new sales channels and introduce menu innovations while maintaining profitability and customer loyalty. Basic Roots Consulting’s Arindam Basu and Sonal Biyani acted as exclusive advisors for this transaction.

Established in 2014 by Varun Madan, Salad Days has been a pioneer in India’s healthy food market, launching at a time when the category was nearly non-existent. The brand currently operates 25 cloud kitchens and 12 outlets in Delhi-NCR, nine in Bangalore, and four in Mumbai. Beyond salads, its diverse menu includes grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. Through its state-of-the-art central kitchen infrastructure, Salad Days ensures consistency and quality, fostering a strong customer base and brand recognition in the competitive food-tech industry.

Varun Madan, Founder & CEO, Salad Days said, “Having built Salad Days on a foundation of customer trust for over a decade, this funding marks an exciting new chapter in our mission to make nutritious eating accessible to all Indians. As India's healthy food market expands rapidly, projected to reach $30 billion by 2026, we're uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points. While we've maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to further scale our impact significantly. We're focused on strategic expansion across all dimensions - from expanding our footprint to strengthening our team and enriching our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”

Arjun Vaidya, Co-founder and Managing Partner, V3 Ventures shared, “At V3 Ventures, we actively seek businesses that combine strong fundamentals with scalable growth potential. India is changing the way we eat and Salad Days caters to this new theme perfectly. Their journey of bootstrapped profitability and market creation for over a decade demonstrates that they have the right platform to see serious scale from here. As a gluten-free, artificial sugar-free, and health-conscious eater - the offering did resonate with me personally as well.”

Shivam Diwan, Executive Director and Head, Client Associates Alternate Fund (CAAF) said, “We are very excited to partner with Salad Days in its Series A fundraise. Salad Days is among our first few investments at CAAF, and it truly represents what we look for in an ideal investment – a customer-obsessed, mission-driven founder who has been able to create a category-defining brand, profitable, sustainable execution, and strong, scalable unit economics. All of this is in a consumer category which we think will only go from strength to strength with time. Looking forward to building the Company and category together with Varun.”

Further reinforcing its commitment to quality and sustainability, Salad Days operates an organic farm in Vasant Kunj, where it cultivates fresh produce for its menu. This strategic investment in controlled farming ensures high-quality ingredients and a robust supply chain. The brand currently sells its products through its website, centralized phone lines, and major food aggregators such as Swiggy, Zomato, and ONDC.

Baker's Artisanal Recipes (BAR) is revolutionizing chocolate indulgence in India with its premium couverture chocolate collection. Since 2021, BAR has championed the philosophy of "quality over quantity," ensuring consumers enjoy the finest ingredients in their sweet treats.

BAR sets itself apart through its commitment to pure cocoa butter, a key distinction between couverture and compound chocolate. Unlike compound chocolates, which contain hydrogenated vegetable fats that may impact cardiovascular health, couverture chocolate retains the natural benefits of cocoa butter. Particularly, dark couverture chocolate is rich in flavonoids, known for their antioxidant properties that may help reduce inflammation and support heart health.

The brand’s artisanal process begins with selecting the finest cacao beans, which are finely ground for a silky texture and meticulously tempered for a flawless crystalline structure. With a focus on small-batch production, BAR ensures consistency across its carefully curated selection, ranging from 33 percent Pure White couverture to an intense 99.5 percent Dark couverture. The brand also caters to diverse dietary preferences with vegan, sugar-free, and gluten-free options.

BAR's couverture chocolates go beyond baking, offering sophisticated pairing opportunities. Dark couvertures pair exquisitely with fresh fruits like strawberries, raspberries, and oranges, balancing sweet and rich flavors. Cheese lovers can explore combinations with aged cheeses for intense contrast, while milk chocolate varieties complement creamy goat cheese. Wine enthusiasts will appreciate how BAR’s 70% dark couverture enhances the depth of full-bodied reds, while its white couverture offers an intriguing contrast with sparkling wines. The chocolates' nutty undertones also pair seamlessly with almonds, hazelnuts, and pecans, adding a delightful texture.

Expanding its presence, BAR has introduced 'The BAR Collective' in Bangalore, featuring Bean to Bar chocolates that highlight the depth of carefully crafted flavors. For home bakers and professionals, BAR offers convenient chocolate callets in their nickels collection, perfect for creating ganaches, truffles, cakes, and cookies.

Rooted in three fundamental pillars—Baker’s utility, Artisanal quality, and Recipe possibilities—BAR is nurturing a community devoted to high-quality chocolate craftsmanship. Through its #raisetheBAR initiative, the brand educates consumers about the differences between compound and couverture chocolate, encouraging more informed and creative culinary applications.

With its unwavering dedication to quality ingredients, BAR is redefining mindful indulgence, demonstrating that chocolate enjoyment is not about limitation but about embracing superior taste and craftsmanship. As wellness trends evolve to favor thoughtful consumption, BAR remains at the forefront, offering premium couverture chocolates that celebrate both flavor and quality.

Prosperity, a homegrown brand dedicated to preserving and celebrating India's rich artisanal traditions, has launched its latest collection—the Pattachitra Art Collection. This stunning collection pays tribute to the ancient art form of Pattachitra, which originated in Odisha and is revered for its intricate detailing and storytelling inspired by mythology and folklore.

Pattachitra, which translates to "cloth painting," is a centuries-old art form historically used for ritualistic purposes and as cherished souvenirs for pilgrims visiting sacred temples like the Jagannath Temple in Puri. Characterized by its vivid colors, elaborate motifs, and depictions of deities, epics, and nature, Pattachitra remains a significant cultural legacy that continues to fascinate art enthusiasts across generations.

Rinkal Bagadia, Founder, Prosperity shared, “Each piece of this collection tells a story—not just of clay and craftsmanship but of the artisans’ relentless dedication to preserving this extraordinary art form. Our aim is to bring such heritage-rich crafts to contemporary homes while supporting the livelihoods of the artisans behind them.”

Exclusively available on the Prosperity website, the collection features an array of handcrafted decor items that seamlessly blend traditional artistry with modern aesthetics. Among the standout pieces is the Pattachitra Tiger in white, priced at Rs. 5,400, a striking representation of the harmony between wildlife and nature. Crafted on a fiberglass base, this curio is adorned with intricate Pattachitra motifs created by master artisans from Odisha. Another exquisite piece is the Pattachitra Tiger in yellow, also priced at Rs. 5,400, featuring vibrant hues and elaborate detailing that make it a captivating addition to any space. The collection also includes the Pattachitra Cow in pink, available for Rs. 4,800, which showcases delicate Pattachitra patterns in soft pink tones, embodying a balance between tradition and contemporary elegance. Similarly, the Pattachitra Cow in blue, priced at Rs. 4,800, features soothing green and yellow hues with intricate hand-painted designs, adding a sense of serenity to interiors.

Beyond offering artistic decor, the Pattachitra Art Collection serves as an initiative to empower artisans and sustain this unique craft tradition. By ensuring fair wages and expanding market opportunities, Prosperity is committed to preserving India’s artistic heritage while making timeless craftsmanship accessible to a wider audience. Each collectible reflects the dedication and expertise of Odisha’s artisans, keeping alive the cultural narratives passed down through generations.

Blaupunkt, one of the global leaders in audio technology, has introduced its premium offering, the SBW600 Xceed Dolby Atmos Home Theatre. This state-of-the-art system promises to transform home entertainment by delivering a groundbreaking Dolby Atmos experience, bringing the magic of immersive, cinematic sound directly into living spaces.

Positioned as a standout in its category, the SBW600 Xceed combines cutting-edge technology, sleek design, and extraordinary audio performance. With its advanced speaker configurations, including strategically placed top, front, and side speakers on the soundbar and dual rear satellite speakers, the system creates a seamless 360° sound experience that envelops listeners in a rich 3D audio environment.

The SBW600 Xceed brings every moment to life, whether it’s bullets flying past, birds fluttering overhead, or the roar of an F1 car speeding by. Thanks to Dolby Atmos technology, listeners are placed right at the heart of the action, experiencing spatial sound like never before.

Blaupunkt’s signature blend of German precision and American technology ensures unparalleled sound quality. The SBW600 Xceed integrates advanced sound processing algorithms that harmonize with Dolby Atmos, DTS, and IMAX-enhanced technologies to deliver unmatched clarity and depth.

Durability is another hallmark of the SBW600 Xceed, with its all-metal construction designed to withstand high vibrations and prolonged use. Every speaker driver is encased in metal, ensuring resilience and exceptional performance over the long term. The system also offers a wide range of connectivity options, including HDMI-ARC, Optical, Coaxial, AUX, USB, and Bluetooth, ensuring seamless integration with various devices and maximum convenience for users. Its intuitive design guarantees a quick setup and effortless operation, meeting both current and future home audio needs.

As Blaupunkt celebrates a century of innovation, the SBW600 Xceed represents the pinnacle of its expertise in audio technology. With its Dolby Atmos technology, 360° sound design, and premium-grade construction, the SBW600 Xceed sets a new benchmark in home entertainment, redefining reliability, performance, and design for audiophiles and movie enthusiasts alike.

The Blaupunkt SBW600 Xceed Dolby Atmos Home Theatre is now available, inviting discerning users to elevate their audio experiences and immerse themselves in unparalleled soundscapes.

East Lifestyle, a renowned name in stylish and functional furniture, has launched its latest collection of captivating side tables, designed to elevate everyday living. These exquisite pieces are not just furniture; they reflect East Lifestyle’s commitment to merging aesthetics with practicality, transforming side tables into essential elements of home decor.

Side tables, once considered merely functional, have now become central to enhancing the ambiance of living spaces. They serve as convenient surfaces for lamps, books, drinks, and decorative items, while also adding to the overall visual appeal of a room. With this in mind, East Lifestyle’s new collection redefines the role of side tables, making them a statement of style and sophistication.

The collection features an array of designs crafted to suit various tastes and decor styles. From sleek, modern tables made with polished metals to warm, inviting designs crafted from solid wood, East Lifestyle offers something for every home. 

"We believe that home decor should be an expression of individual style. Our new side table collection reflects this philosophy, offering a diverse range of options that cater to a variety of aesthetics and needs. We are confident that these pieces will not only enhance the functionality of any living space but also add a touch of elegance and sophistication,” commented Aprajita Bhargava Bhasin, COO and Interior Consultant, East Lifestyle. 

The collection includes standout pieces such as the elegant Carlotta Empire Bedside Table, the unique Portuguese Colonial Side Table, the versatile Marble Nesting Side Table, and the classic Victorian Bedside Table. Other highlights include the contemporary Grandios Symphony Sofa Side Table, the luxurious Empire Bedside Table, the sleek ChateauNoir Bedside Table, the mid-century modern Carter Mid Century Bedside Table, the bohemian-inspired Bohemian Bedside Table, and the timeless 19th Century Bedside Table. Each piece is meticulously crafted from high-quality materials, ensuring durability and longevity, while offering a perfect balance between form and function.

The collection is now available at East Lifestyle stores and on their website, with customization options for customers seeking personalized pieces tailored to their specific needs.

Amiy Paincare, a brand associated with wellness and pain management, has officially launched its innovative paincare line, Brilliance Revive Dual-Action Advanced Oral Drops. This groundbreaking product combines bio-neuromodulation technology with a unique blend of soothing herbal plant elixirs, designed to penetrate deep into cells, activate nerves, and recharge the body’s nutritional defenses. Whether it’s period pain, muscle aches, anxiety, gut discomfort, or acne, Amiy guarantees relief within an hour, all while being free from harmful additives. The brand aims to provide not just immediate comfort but also long-term health benefits through its transformative solutions.

“At Amiy, we believe that true well-being comes from within—our new paincare line is a tribute to people’s individuality, their inner personality combining biotechnology and nature’s artistry in its purest form says. This Paincare line is not just a natural pain reliever; it’s an experience, a journey towards a brilliant, confident personality,” shared Ashmita Venkatesh, Founder Amiy.

The paincare line includes two standout products. The AMIY Period Pacifier is a natural solution for menstrual pain relief, made with a potent combination of Vijaya leaf extract, ashwagandha, and 26 Himalayan herbs, supported by advanced neurological research. This formulation not only relieves menstrual pain within an hour but also helps restore hormonal balance, regulate cycle flow, and tone the uterus lining. Additionally, it enhances uterine vitality and reduces the risk of endometrial cancer. Meanwhile, the Tranquil Tonic offers a 100 percent natural solution for anxiety, fear, and panic relief. Powered by Vijaya leaf extract and a herbal plant elixir, it is designed to naturally restore and balance the nervous system, providing a holistic approach to mental well-being.

Amiy’s vision extends beyond pain relief, emphasizing sustainability and luxury in equal measure. The brand’s commitment to eco-consciousness is evident through its recyclable packaging and responsibly sourced ingredients. This innovative approach reflects Amiy’s dedication to redefining wellness as a harmonious blend of effectiveness, sustainability, and indulgence.

The Amiy Paincare collection will be available for purchase starting January 23rd on the official website, www.AmiyNaturals.com. Alongside the launch, Amiy invites individuals to join the Amiy Experts and Amiy Army, a community of certified professionals and wellness advocates dedicated to empowering men and women in their journey toward holistic health and self-care.

With its groundbreaking paincare line, Amiy Paincare aims to help individuals rediscover their unique brilliance. As the brand emphasizes, "Every drop of innovation unveils your unique, rare inner brilliance." Combining the power of nature and biotechnology, Amiy is setting a new benchmark in pain management and self-care, offering consumers an unparalleled wellness experience.

Bangalore-based fresh produce retail brand, Origin Fresh, has raised $1 million in pre-seed funding, with Aeravti Ventures leading the round. The funding also saw participation from a group of Ultra HNIs. These funds will be utilized to expand the brand's delivery network and develop infrastructure to support its growth. The company aims to become an omnichannel fresh produce brand in India, planning to expand its presence to 200 supermarkets across Bangalore and Chennai by next year, alongside its e-commerce platform.  

With its "Fresh or Nothing" promise, Origin Fresh ensures farm-fresh produce is delivered to customers’ doorsteps within 12 hours of harvesting. The brand eliminates intermediaries to maintain quality and offer competitive prices. The idea for the brand was inspired by the founders’ experiences abroad, where they noticed the availability of high-quality, fresh produce. Observing a gap in India’s market, the company seeks to prioritize freshness and quality over convenience.  

Prashanth Vasan, Co-Founder and CEO of Origin Fresh shared, "We are excited to welcome our investors who believe in our vision to revolutionise the fresh produce market. When others trust in your vision, it instills a greater sense of responsibility to achieve the goals you've set. This collaborative approach enhances our ability to reach our objectives effectively and thoughtfully."  

Rishabh Singh, Managing Partner at Aeravti Ventures added, "Origin Fresh is redefining the fresh produce space by proving that Farm-to-Table does not need to be premium or inaccessible, making quality and freshness easily available to consumers. By bridging critical supply-chain gaps, Origin is en-route to be one of the country’s leading suppliers of fresh produce."  

Since its launch, Origin Fresh has achieved significant milestones, including surpassing 5,000 orders within 40 days. The brand has earned trust from over 60% of customers who placed repeat orders within two weeks. Its catalog features over 250 fresh produce items, including exotic varieties. Unlike competitors focused on same-day delivery, Origin Fresh’s next-morning delivery model is designed to ensure optimal quality for health-conscious consumers.

Bonkers Corner, one of India’s leading streetwear fashion brands, has announced the grand opening of its 12th store at Vashi Inorbit Mall, marking a significant milestone in its journey to bring bold and unique streetwear to fashion-forward individuals across the country.

Spanning 1,566 sq. ft. on the ground floor (G-50) of Vashi Inorbit Mall, the new store offers a premium shopping experience, featuring Bonkers Corner’s latest collections, including Looney Tunes, Smiley Originals, and Pushing B. The store’s vibrant and energetic design elements reflect the brand’s commitment to innovation and style, creating an immersive experience for shoppers.

Shubham Gupta, Founder, Bonkers Corner said, “We are thrilled to open our 12th store at Vashi Inorbit Mall, marking a significant milestone in our expansion journey. Our goal is to bring accessible streetwear fashion to all corners of India, and this new store reflects that vision. We are excited to welcome our customers and provide them with an immersive shopping experience that represents the essence of Bonkers Corner.”

Strategically located at one of Navi Mumbai’s premier retail destinations, the new store is set to make Bonkers Corner’s trendy and bold apparel more accessible to fashion enthusiasts in the region. Customers can look forward to exploring exclusive products that showcase the brand’s full range of fashion-forward styles.

To celebrate the opening, Bonkers Corner is offering an exclusive "Buy 2, Get 1 Free" deal to the first 100 customers on launch day, adding to the excitement of this milestone event.

This latest expansion underscores Bonkers Corner’s mission to bring cutting-edge streetwear to India’s fashion-conscious generation. With its doors now open, the Vashi Inorbit Mall store invites the community to experience a fresh and dynamic retail environment.

Dressfolk, a handloom clothing brand, has raised an undisclosed funding round led by Eternal Capital, with participation from notable D2C founders Ghazal Alagh (Founder, Mamaearth) and Dhruv Koli (Founder, Boba Bhai), according to a company release on Monday.

The round also saw investments from Nobody Ventures, Eagle Wings Ventures, and 3 Peaks Ventures. Existing backers All In Capital, Sidhant Keshwani (Libas), and Vidur Kataria (Master Chow) reaffirmed their support by participating in the funding round.

“Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people, and the newly raised funds will enable us to rapidly expand our offerings beyond sarees to build a broader portfolio of contemporary Indian wear,” said Nitin Mehrotra, Founder, Dressfolk.

The brand has reported significant growth of nearly 200 percent in FY24, with an average order value exceeding Rs. 7,000 and a low return rate, highlighting strong customer loyalty, the release stated.

The newly acquired funds will be directed toward scaling operations, diversifying product offerings, and enhancing Dressfolk’s global reach. Currently, the brand works with a network of over 800 weavers and 120 artisans across six states, supporting local communities while reimagining India’s artisanal heritage for modern consumers.

In addition to its website, Dressfolk has broadened its distribution through leading platforms such as Aza Fashions, Nykaa, and Myntra, and frequently hosts exclusive pop-up events across the country. As part of its global expansion plans, the brand is set to launch a dedicated international website, bringing Indian handlooms to a worldwide audience.

Established in 2021 by Preety Agrawal and Rahul Sharma, KesarCo has quickly gained prominence in India’s food industry. Specializing in grocery staples and dry fruits, the bootstrapped brand sources products directly from over 5,000 farmers across the country, ensuring quality and freshness.

With a fully integrated supply chain covering procurement, processing, and distribution, KesarCo maintains rigorous quality checks at every stage. The company has also partnered with government bodies to ensure consistent and reliable products for its customers.

In the fiscal year 2023-24, KesarCo achieved sales of Rs. 11 crore. Building on this momentum, the company has set an ambitious revenue target of Rs. 25 crore for FY 2024-25. To support its growth, KesarCo is gearing up to expand its physical presence by venturing into offline retail in 2025, a move aimed at making its products more accessible to customers.

The company is also investing in infrastructure development. Plans are underway to increase its processing units from three to five by the end of the financial year and significantly enhance its daily dispatch capacity by five times. These developments are expected to bolster the brand’s ability to meet growing consumer demand efficiently.

“Delivering naturally grown agricultural products transformed into high-quality and affordable finished goods for widespread consumption, without compromising on excellence or accessibility,” said Preety Agrawal.

To ensure smooth operations, KesarCo leverages advanced tools such as Shopify, Shiprocket, Unicommerce, Simpl, and Jira. These business enablers streamline processes, optimize supply chain management, and drive operational efficiency.

With its farmer-first approach, cutting-edge infrastructure, and a focus on quality and affordability, KesarCo is poised to become a key player in India’s rapidly growing food market while setting new standards for excellence.

Online astrology consultancy platform AstroTalk has expanded its offerings by launching its direct-to-consumer (D2C) vertical, the ‘AstroTalk Store.’

The store offers a wide range of gemstones and healing stones, infused with “positive mantras and chants” by astrologers. It also features accessories designed to align energy and enhance style, categorized under themes like Love, Money, and Evil Eye, as stated by the company.

"We observed a significant demand from our customers for authentic remedies. This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market. Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25,” shared Anmol Jain, Co-founder, AstroTalk.

The D2C vertical is expected to contribute 25-30 percent of the company’s revenue in the long term while also achieving profitability. AstroTalk has announced that its products are available on Myntra and Amazon, with plans to expand to the quick-commerce platform Zepto soon.

AstroTalk has shown strong financial performance, with revenue from operations rising 2.3x to Rs. 651.12 crore in FY24. The company’s profit also grew significantly, increasing 11.8x year-on-year to Rs. 99.99 crore.

AstroTalk aims to double its revenue in FY25, targeting approximately Rs. 1,250 crore with an operating profit of Rs. 230-250 crore. The platform hosts over 41,000 astrologers, catering to more than 4,50,000 daily users and 2.5 million monthly users. As per TheKredible, the Puneet Gupta-led company has raised $34 million in two funding rounds.

AstroTalk’s move into the gemstone market aligns well with its core astrology business, although the segment is highly competitive and dominated by serious buyers. Competitors are likely to monitor its progress to determine whether AstroTalk becomes a collaborator or a rival in the space.

While the startup has been a remarkable success story, challenges lie ahead as it adapts to the pressures of venture capital expectations. Concerns include potential shifts in its operational model, such as higher billing targets, commission rate adjustments, or incentive-based pay structures for astrologers.

AstroTalk’s continued expansion demonstrates its growth ambitions, but experts caution the company to ensure its core astrology business remains robust amidst diversification. Balancing innovation with a focus on foundational strengths will be key to sustaining its upward trajectory in the competitive market.

Shyft, a well-recognized name in personalized wellness solutions, has entered the plant-based protein powder market with the introduction of its innovative Plant Protein Isolate. Known for its commitment to clean, sustainable, and effective products, Shyft’s latest offering stands out due to its minimalist formulation, which includes only five carefully selected ingredients.

Unlike many protein supplements currently available, Shyft’s Plant Protein Isolate is entirely free of refined sugars, artificial flavors, emulsifiers, stabilizers, preservatives, and other unnecessary additives. The product aligns with Shyft’s mission to simplify nutrition and address dietary gaps, offering a solution that is both clean and effective.

The launch of Plant Protein Isolate is a significant milestone for the brand as it reflects its promise to create high-quality products that prioritize transparency and functionality. 

The move into plant-based protein powder comes in response to a significant health concern highlighted by the PRODIGY survey, which revealed that 9 out of 10 Indians suffer from protein-deficient diets. While whole foods remain the most nutritious option, Shyft’s Plant Protein Powder offers a practical and sustainable way for individuals to meet their daily protein needs, particularly for those with active lifestyles and fitness goals.

Each 33g scoop of Shyft’s Plant Protein Powder provides an impressive amount of protein, with 24.4g in the Natural Cocoa flavor, 25g in the Vanilla flavor, and 26g in the Unflavored variant. The powder also contains 4.2g of Branched-Chain Amino Acids (BCAAs), making it ideal for muscle repair and building. Its excellent mixability and digestibility ensure a smooth and enjoyable experience, whether mixed with water, plant-based milk, or a smoothie.

The Shyft Plant Protein Isolate is now available for Rs. 1800 on the Shyft website and Amazon, offering a clean, effective, and minimalist approach to meeting daily protein requirements.

Ministry of Pedicure, one of a leader in premium personal care, has unveiled the relaunch of its iconic Bombini Lush Mani-Pedi, a luxurious self-care upgrade designed to transform your routine into a full-on pampering ritual. This isn’t just a typical mani-pedi kit—it’s an indulgent experience meant to leave you feeling revitalized and amazing.

Think of it as a little ‘dessert’ for your hands and feet—decadent, refreshing, and worth every moment of indulgence.

The revamped Bombini Lush Mani-Pedi features delightful, dessert-inspired packaging that exudes a sense of playfulness and luxury. Vibrant colors, soft pastels, and whimsical details like ice cream scoops, sprinkles, and waffle cone textures elevate the packaging, mirroring the richness of the upgraded experience. With this relaunch, the Ministry of Pedicure promises a pampering pedicure like never before, redefining at-home self-care.

The Bombini Lush Mani-Pedi takes users on a six-step journey of indulgence, ensuring a spa-like escape in the comfort of their own homes. The experience begins with the Bubble Bath, a skin-softening bath bomb that turns warm water into a dreamy soak, instantly melting away tension and stress. This is followed by the Crystal Crumble, a soothing salt soak that refreshes and rejuvenates tired hands and feet. The next step, the Creamy Cleanser, deeply cleanses and purifies the skin, removing any impurities and preparing it for the subsequent steps. Users then enjoy the Sugar Shine Scrub, which gently polishes away dead skin cells, leaving the skin nourished and glowing. The indulgence continues with the Pie Pack, a deeply hydrating and nourishing treatment that revitalizes the skin. Finally, the experience concludes with the Buttery Bliss Massage Cream, a rich and velvety cream that leaves the skin feeling incredibly soft, supple, and thoroughly pampered.

Whether you’re unwinding after a hectic week, preparing for a special occasion, or carving out some well-deserved ‘me-time,’ this kit delivers the spa-like escape you deserve.

The Ministry of Pedicure emphasizes that Bombini Lush Mani-Pedi isn’t just a routine—it’s an expression of self-love. The relaunch of Bombini Lush Mani-Pedi is set to elevate the personal care experience, offering a luxurious and rejuvenating solution for those seeking moments of indulgence in their busy lives.