Retail India News: boAt Expands Product Portfolio with Airdopes Loop OWS
boAt, a leading name in India’s retail audio and wearables market, has introduced the Airdopes Loop OWS, a new addition to its lineup of wireless…
Retail India News: boAt Partners with Unbox Therapy to Showcase Indian Audio Innovation Globally
boAt, India’s prominent audio and wearable brand and the world’s second-largest in its category, is amplifying its global footprint through an…
Retail India News: boAt Expands Smartwatch Portfolio with Storm Call 3 Plus
boAt, India's leading audio and wearables brand and the world's second-largest, introduces the Storm Call 3 Plus, a premium smartwatch designed to…
boAt Introduces the Wanderer Smartwatch for Enhanced Child Safety in India
In a notable advancement for retail and technology in India, boAt, the world's second-largest audio and wearable brand, has launched the boAt…
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Retail India News: boAt Hits 5 Cr Milestone with 'Made in India' Products
In a significant development for the retail industry in India, boAt, the country's leading audio wearables brand, has crossed the 5-crore mark in ‘…
Retail India News: boAt and Zepto Collaborate to Bring Music and Fun in 10 Minutes
boAt, India’s leading audio and wearable brand, has announced a new partnership with Zepto, the country's fastest-growing consumer internet company,…
Retail India News: boAt Expands Smart Ring Portfolio with Smart Ring Active
boAt, India's leading, and the world's second-largest wearables brand, has launched its new health and fitness tracker, the 'boAt Smart Ring Active…
Retail India News: boAt Expands Smartwatch Portfolio with Lunar Oasis
boAt has introduced the boAt Lunar Oasis smartwatch, featuring a vibrant 1.43'' AMOLED display, advanced Bluetooth calling, and real-time health…
Retail India News: boAt Debuts Stone Lumos Speakers: 60W Sound with LED Projections
boAt, recognized as India's leading and the world’s second-largest audio and wearables brand, has introduced its latest innovation, the boAt Stone…
Retail India News: boAt Reveals Airdopes 311 Pro Earbuds
boAt, India’s leading audio and wearables brand has unveiled its latest addition to its acclaimed Airdopes lineup — the Airdopes 311 Pro TWS Earbuds…
Retail India News: Bollywood Actor Ranveer Singh Makes Investment in boAt
boAt, the world’s second largest audio wearable brand, has announced a partnership that electrifies the industry – Bollywood powerhouse Ranveer Singh…
Retail India News: boAt and Shoobhi Foundation Join Forces for Water Sustainability in Delhi NCR
 boAt has formalized a collaborative venture with Shoobhi Foundation, a respected NGO dedicated to social causes, to address the vital need for clean…
Retail India News: boAt Partners with Reliance Digital to Pioneer 3D Hologram Projections for the boAt Smart Ring
boAt has forged a strategic alliance with Reliance Digital, one of India's largest technology retail chains, to introduce an innovative retail…
Retail India News: GOAT Brand Labs Successfully Completes Acquisition of Frangipani
GOAT Brand Labs has successfully acquired the remaining stake in Frangipani, a prominent children's nightwear and loungewear brand. This acquisition…
Boat Joins Government's ONDC Initiative to Expand E-Commerce Reach
Boat, a direct-to-consumer brand that sells consumer electronics, has joined the Open Network for Digital Commerce (ONDC), an initiative by the…
Boat Appoints Vivek Gambhir as Chairman, Sameer Mehta named as CEO
Earwear brand Boat said it has elevated CEO Vivek Gambhir to Chairman of the company. Boat co-founder Sameer Mehta will take on the role of CEO and…
Blinkit, boAt Join Hands to Deliver Headphones and Accessories
Zomato-owned quick grocery delivery platform Blinkit announced that it has partnered with homegrown audio brand boAt to deliver headphones and other…
[Funding Alert] boAt Raises Rs 500 cr To Fuel Expansion Into The Fast-Growing Smart Watches Category
Imagine Marketing Limited (parent company of boAt) announced its plans to fuel the expansion of its business given strong operating momentum across…
Imagine Marketing Appoints Gaurav Nayyar as the Chief Operating Officer
Imagine Marketing, the parent company of boAt has appointed Bain&Company Partner, Gaurav Nayyar, as the Chief Operating Officer (COO). At boAt,…
IPO-bound boAt Parent to Push Local Manufacturing for Global Expansion
IPO-bound Imagine Marketing, the parent company of wearables brand boAt, has firmed up plans to become a made-in-India global lifestyle brand by…
boAT Hosts Metaverse Concert 'FloAtverse'
boAT has hosted a K-pop metaverse concert ‘FloAtverse’ concert on Loka, a gamified replica of the actual Connaught place in a virtual world,  the…
boAt Announces Expansion of Leadership Team to Drive Growth in the Next Phase
Imagine Marketing Limited, India's #1 ranking wireless hearables brand (in terms of volume over multiple quarters from 2019 to the second quarter of…
boAt Ropes in Rashmika Mandanna as its First Female Brand Ambassador
The women of today are juggling between multiple roles, breaking stereotypes, and shattering the glass ceiling with their sheer optimism and will to…
Consumer Electronics Brand boAt Enters Nepal
Homegrown consumer electronics brand boAt announced to foray into Nepal by launching its top-selling wearable portfolio in the neighboring country.…
boAt Enters the Personal Grooming Category with MISFIT
In a world turned upside down, who’d have guessed that DIY personal grooming products would become a necessity and an instrument for the well-being…
Boat Ropes In Vivek Gambhir as CEO
Consumer tech products brand Boat has appointed former Godrej Consumer Products executive Vivek Gambhir as its Chief Executive Officer. At Boat,…
Audio Brand boAt Secures $100M from Warburg Pincus
boAt, a home-grown Indian audio brand, has secured around $100 million from an affiliate of Warburg Pincus. The fresh capital will be used by the…
Consumer audio brand boAt gets commitment of Rs 20 cr in venture debt from BAC Acquisitions
boAt, the award-winning consumer audio brand, has secured a commitment of Rs 20 crore in venture debt from BAC Acquisitions. The brand will be using…
Boat plans to clock Rs 500 crore turnover in next 5 years
Consumer tech brand Boat, selling audio products such as earphones, headphones, speakers and travel chargers, is eyeing revenue of Rs 500 crore in…