Forever 21 Files for Bankruptcy Again Amid Retail Challenges
Fast-fashion retailer Forever 21’s U.S. operating company has filed for Chapter 11 bankruptcy for the second time in six years, citing declining mall…
Forever 21 Expands Offline Presence, Opens 2nd Store in Chennai
Fast fashion retailer brand Forever 21 has launched its second store in Chennai at Phoenix Palladium. It also has an existing store at Express Avenue…
Forever 21 Expands Presence in Delhi; Launches Flagship Store at DLF Avenue Mall
Forever 21, India’s most loved, international fast-fashion brand from Los Angeles, California, licensed by Aditya Birla Fashion and Retail Ltd in…
Forever 21 opens its 1st store in Guwahati, Assam
Forever 21, part of the Aditya Birla Fashion and Retail Ltd, has launched its first store in Guwahati, Assam. With this launch, India's most loved,…
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Aditya Birla Fashion to cut Forever 21 biz
Aditya Birla Fashion & Retail (ABFRL) said it is downsizing operations of the Forever 21 brand by closing or resizing the legacy stores across…
Forever 21 launches its latest ‘Activewear Monochrome Line’
Forever 21, the most loved international fast fashion brand from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd launches…
Myntra targets 25x sales from EORS
Myntra announces the 6th edition of its iconic End of Reason Sale (EORS), India’s largest fashion sale with more than 1 crore products on offer and…
Aditya Birla Fashion aims at turning Forever 21 profitable
Aditya Birla Fashion & Retail (ABFRL) plans to downsize and rightsize the Indian franchisee outlets of US brand Forever 21, in changes aimed at…
Malaika Arora Khan launches Forever 21 store
Forever 21, one of the leading fast fashion brands of the country, from Aditya Birla Fashion and Retail Ltd. has debuted in West Bengal with its…
Jacqueline Fernandez to be the brand ambassador for Lee jeans for women
Men’s jeans maker Lee India, owned by Bengaluru-headquartered VF Brands, is trying its hand at selling jeans to women. Earlier this month, the…
Forever 21 expands national footprint with its 15th store in India
Forever 21, one of the country's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd strengthens its foothold in Mumbai with the…
Forever 21 expands national footprint with foray in Tamil Nadu
Forever 21, one of the leading fast fashion brands from Aditya Birla Fashion and Retail Ltd, plans to strengthen its foothold in the Southern market…
Sephora goes aggressive
French cosmetic store Sephora is set to expand aggressively in the country. Recently partnered by DLF Brands, the cosmetic store is set to add six…
FOREVER 21 unveils second outlet
FOREVER 21, Inc., one of the largest fashion clothing, footwear and accessories retail chain in the U.S. announced the launch of  its second store…
Forever 21 to open first flagship store at Delhi
Leading international fashion label Forever 21 is all set to open its first store  through a joint venture with DLF Brands. In a very first outlet,…