Retail India News: Myntra EORS Returns with 5,000 New Brand Debuts
Myntra has announced the 24th edition of its End of Reason Sale (EORS), scheduled to begin on May 29, with early VIP access opening on May 28. The…
Retail India News: Myntra Aims 1 Mn Creators With UGC Expansion
Myntra has introduced a new Affiliate feature under its Ultimate Glam Clan (UGC) program as the company strengthens its focus on creator-led commerce…
Retail India News: Myntra Expands M-Now Fast Delivery Service to Chennai
Myntra has expanded its hyper-speed delivery service M-Now to Chennai, strengthening its quick commerce presence across India.With the latest launch…
Retail India News: Myntra Glamfest Tour Drives Customer Growth in Tier ll Markets
Myntra said its Glamfest Tour has reached more than 10 lakh consumers across over 35 cities, contributing to nearly 40 percent year-on-year growth in…
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Myntra Adds S&N by Shantnu Nikhil and SNCC to Luxe Portfolio
Myntra has expanded its premium offering with the addition of S&N by Shantnu Nikhil to its Luxe portfolio. The platform has also introduced…
Myntra Appoints Sharon Pais as Head After Nandita Sinha's Exit
Flipkart Group has announced a leadership change at Myntra, appointing Sharon Pais as its new head with immediate effect. She will report to Kalyan…
Retail India News: Myntra Ropes in Alia Bhatt as Brand Ambassador for Beauty Push
Fashion and lifestyle e-commerce platform Myntra has appointed Alia Bhatt as its brand ambassador for both Myntra and Myntra Beauty, as it looks to…
Myntra CEO Nandita Sinha to Step Down Amid Leadership Change
Myntra Chief Executive Officer Nandita Sinha is set to step down from her role in the coming weeks, according to people aware of the development.…
Lush Enters Myntra with Over 150 Beauty Products in India
British cosmetics brand LUSH Cosmetics has launched on Myntra, marking its entry into India’s e-commerce space. The move is part of the company’s…
Retail India News: Myntra Expands Beauty Portfolio with Tree Hut Entry
Myntra has expanded its beauty offering with the launch of Tree Hut, a US-based bodycare brand, on its platform in India. The addition includes eight…
Retail India News: BeyondBound Strengthens Digital Retail Presence with Myntra
BeyondBound, a direct-to-consumer women’s activewear brand from India, has launched its collection on Myntra, an online fashion and lifestyle…
Retail India News: Maejoy Accessories Brand by Malaika Arora Debuts on Myntra
Actor and entrepreneur Malaika Arora has launched Maejoy, a lifestyle accessories brand developed in collaboration with Exceed Entertainment and…
Myntra Introduces MynShakti to Support Women Entrepreneurs
Myntra has launched MynShakti, a Women Seller Program aimed at supporting women entrepreneurs and helping women-led direct-to-consumer brands scale…
Retail India News: Myntra Opens MynShakti 2.0 for Women-Led Businesses
Myntra has launched MynShakti 2.0, the second phase of its women seller enablement programme under the ShECommerce initiative. The programme aims to…
Retail India News: Myntra Appoints Mansi Agarwal as Senior Director
Myntra has appointed Mansi Agarwal as Senior Director, Business Development, as the company strengthens its international brands portfolio and…
Retail India News: Myntra Names Pramod Adiddam as New CTO
Myntra, the Walmart-owned fashion e-commerce platform, has appointed Pramod Adiddam as its Chief Technology Officer, effective immediately. Adiddam…
Myntra Brings 30-Minute Fashion Delivery to Tier II Cities With M-Now
Myntra has announced the expansion of its hyper-speed fashion delivery service, M-Now, to four Tier-2 cities—Patna, Jaipur, Lucknow, and Ahmedabad—…
Retail India News: Comet Partners with Myntra for Online Expansion in India
Comet has entered the online marketplace space with its launch on Myntra on January 30, 2026. This marks the brand’s first marketplace presence after…
Retail India News: Sachin Tendulkar’s Ten X You Brand Debuts on Myntra
Myntra has announced the launch of Ten X You, the sports and athleisure label co-created by cricketer Sachin Tendulkar, on its e-commerce platform.…
Retail India News: Myntra Launches Zero-Commission Model to Onboard New D2C Brands
Myntra has introduced a zero-commission model for new homegrown direct-to-consumer brands joining its marketplace, as part of its Myntra Rising Stars…
Underneat Strengthens Market Leadership on Myntra With 200 Pc Growth Milestone
Underneat, one of India’s rapidly growing direct-to-consumer shapewear and innerwear brands, has announced significant growth following its strategic…
Myntra Sees Strong International Brand Growth as Non-Metro Demand Nears 45 Pc
Myntra is deepening its position as India’s leading gateway to global fashion and beauty, with its International Brands (IB) portfolio recording…
Myntra’s M-Now Now Drives 10 Pc of Orders in Active Cities
Myntra’s quick commerce service M-Now has completed its first year and is already contributing around 10 percent of total orders in the markets where…
Myntra’s M-Now Expands Reach and Speed in Major Cities
Myntra’s quick commerce service M-Now marks a year of steady growth, strengthening the platform’s position as a leader in digital-first fashion,…
Myntra’s Social Commerce Now Contributes 10 Pc of Revenue
Myntra’s social commerce ecosystem has emerged as one of the company’s fastest-growing verticals, now accounting for 10 percent of its total revenue…
Myntra Names Kannan Ganesan as New CFO
Online fashion retailer Myntra has appointed Kannan Ganesan as its new Chief Financial Officer, effective December 1, according to people familiar…
M-Now Brings 30-Minute Fashion Delivery to Pune
Myntra is expanding its hyper-speed fashion delivery service, M-Now, to Pune after strong traction in cities like Bengaluru, Mumbai, Delhi, Hyderabad…
Myntra Festive Event Sees 2 Mn New Shoppers Join Online
Myntra’s latest edition of the Big Fashion Festival closed on a record high, adding 2 million new customers and showing the power of India’s tier-two…
Myntra Expands M-Now Express Delivery Service to Kolkata Ahead of Durga Puja
Myntra has expanded its expedited delivery service, M-Now, to Kolkata, timed with the run-up to Durga Puja, one of the city’s biggest shopping…
Myntra Expands International Brand Portfolio with Inditex's BERSHKA
Myntra has announced the launch of BERSHKA, a youth fashion brand from the Inditex group, on its e-commerce platform. This strategic partnership…
Myntra's Wholesale Arm Improves Financial Health in FY25
Myntra Jabong India Pvt Ltd, the business-to-business wholesale entity of the prominent fashion e-commerce platform, has significantly improved its…
Myntra Expands Beauty Portfolio With Launch of Molten Beauty
Myntra has partnered with the makers of SUGAR Cosmetics to introduce Molten Beauty, a new-age Gen Z-focused brand positioned at the intersection of…
Myntra Expands M-Now Fast Delivery Service to Hyderabad with 8,000 Styles
Myntra has announced the extension of its rapid delivery service, M-Now, to Hyderabad, building on strong adoption in Bengaluru, Mumbai, and Delhi…
Myntra Offers Zero Commission Deal to 500 Digital-First Ethnic Wear Brands
E-commerce platform Myntra has introduced a zero commission commercial structure for digital-first women's ethnic wear brands as part of its Myntra…
Retail India News: Myntra Boosts Festive Season Growth for Made-in-India D2C Beauty Brands
As the festive season approaches, India’s beauty and personal care (BPC) market is gearing up for a surge in demand, driven by gifting and the…
Myntra's Festive Season Data Reveals Key Growth in Accessories and Quick Gifting
Myntra is reporting significant growth in its M-Now quick commerce service, coinciding with the beginning of the festive shopping period. In the…
Myntra Crosses 1 Mn Creators on UGC Platform, Sees 28 Pc Boost in Conversions
Myntra’s user-generated content (UGC) initiative, Ultimate Glam Clan, has surpassed the milestone of 1 million shopper-creators, reflecting a 40…
Myntra Scales Express Fashion Delivery with M-Now in Key Metro Markets
Myntra, one of India’s leading fashion, beauty, and lifestyle platforms, has expanded its express delivery service, M-Now, to Delhi-NCR and Mumbai,…
Retail India News: Ammarzo and Myntra Partner to Redefine Sleepwear for the Modern Indian Woman
Luxury sleepwear brand Ammarzo has officially launched its exclusive collection on Myntra, one of India’s leading fashion marketplaces. The debut…
Myntra Global Debuts in Singapore with 100 Desi Brands
Myntra, India’s fashion powerhouse, is now going global—starting with Singapore. With the launch of Myntra Global, the platform is bringing a slice…
Retail India News: Myntra Launches ‘Rising Stars Home Edit’ to Boost D2C Home Décor Brands
Following the successful debuts of its D2C Fashion and Beauty editions, Myntra has introduced the Myntra Rising Stars (MRS) Home Edit, marking a…
Retail India News: Myntra’s Ultimate Glam Clan Hits 5 Lakh Creator Sign-Ups
Myntra has announced a significant milestone for its Ultimate Glam Clan initiative, with over 5 lakh creators signing up since its launch in…
Retail India News: Myntra’s Home Category Booms with 60 Pc YoY Growth, Expands Selection
Myntra’s Home category has emerged as one of its fastest-growing segments, witnessing an impressive 60 percent year-on-year (YoY) increase in demand…
Retail India News: Libas and Myntra Redefine Shopping with M-Now’s 30-Minute Delivery
Libas, one of India’s leading fashion brands, is revolutionizing convenience in ethnic fashion by launching on Myntra’s M-Now, a rapid delivery…
Retail India News: Libas Joins Myntra’s M-Now for 30-Minute Delivery of Ethnic Wear
Libas, one of India’s leading fashion brands, has expanded its reach by launching on Myntra’s M-Now, a rapid delivery service that allows customers…
Retail India News: Myntra Turns Profitable in FY24 with Rs 30.9 Cr Profit After Years of Losses
Myntra, Flipkart’s leading fashion e-commerce platform, reported a profit of Rs 30.9 crore for the fiscal year ending March 2024, marking a…
Retail India News: Myntra Ventures into Quick Commerce with 2-Hour Delivery Pilot
Flipkart-backed lifestyle e-commerce platform Myntra has initiated a pilot for its new quick delivery service, “M-Now,” which promises delivery…
Retail India News: Decathlon Partners with Myntra to Expand E-Commerce Presence in India
Decathlon, the French sporting goods retailer, has announced a strategic partnership with Myntra, a leading fashion and lifestyle e-commerce platform…
Retail India News: Myntra's Big Fashion Festival Sees Record 390 Million Customer Visits
Fashion and lifestyle e-commerce giant Myntra has announced that its festive sale event, Big Fashion Festival (BFF), attracted a remarkable 390…
{Funding Alert} Conscious Chemist Accelerates Growth with Rs 12 Cr Investment from Atomic Capital
Conscious Chemist has successfully raised Rs. 12 crore in funding from Atomic Capital. As part of the investment, Atomic Capital's Founder and…
Nine West Expands Its Reach in India Through Myntra Collaboration
As India's retail landscape grows, Nine West, a footwear brand from Bata, is increasing its presence by launching on Myntra. With a focus on blending…
Retail India News: XYST Partners with Amazon, Nykaa, and Flipkart for Wider Reach
XYST, a premium skincare brand that is both FDA-approved and derma-certified, has announced a strategic partnership with some of India’s largest e-…
Navigating India's Gen-Z Fashion Landscape: Brands to Watch
In India’s rapidly evolving retail market, fashion brands are vying for the attention of Gen-Z consumers, a group known for their demand for style,…
Retail India News: Myntra CEO Nandita Sinha to Lead Flipkart Fashion
Flipkart's fashion vertical head, Arief Mohamad, is set to exit the company, with his role being assumed by Myntra's CEO, Nandita Sinha. Sinha, who…
Retail India News: Myntra Expands Into the Gifting Category
Fashion and lifestyle e-commerce platform Myntra is set to expand into the gifting category, offering more than 70,000 options from over 100 brands…
Retail India News: Myntra Partners with Twid to Offer Reward Point Payments
Fashion and lifestyle e-commerce platform Myntra has announced a partnership with rewards-based payment network Twid. The company stated that this…
Retail India News: Mocemsa Fragrances Targets Strong Expansion in Offline and Airport Retail
Renowned Indian fragrance brand Mocemsa is set for a significant expansion drive in the current fiscal year. Known for its exceptional fragrances and…
{Funding Alert} Asaya Beauty Hits $1.5 Mn Mark in Seed Funding
Asaya, a leading skincare brand specializing in products for melanin-rich skin, has raised 12 crore (US$ 1.5 million) in seed funding. The funding…
Retail India News: LANEIGE Rolls Out New Water Bank 'Barrier-Boosting' Moisturizers
LANEIGE, a functional beauty brand, has unveiled its newly revamped Water Bank Moisturizer trio as part of the '2024 Water Bank Global Campaign. '…
Retail India News: Myntra Projects 20 Million Users to Visit Platform During Sale
Fashion and lifestyle e-commerce platform Myntra has announced that it anticipates 20 million users to visit its platform during its highly…
Retail India News: Myntra and Apparel Group Boost Victoria's Secret’s Online Reach in India
Apparel Group, a renowned global fashion and lifestyle conglomerate, has teamed up with Myntra to enhance Victoria's Secret's presence in India.…
Retail India News: Nautica India Appoints Ayushmann Khurrana As Brand Ambassador
E-commerce marketplace Myntra Chooses Bollywood actor Ayushmann Khurrana to be the brand ambassador for the American lifestyle brand, Nautica in…
Retail India News: Myntra Welcomes Streetwear Brand Urban Monkey
Myntra's Rising Stars initiative, supporting Indian D2C brands, welcomes Urban Monkey onboard! The brand will be offering over 170 styles on…
Retail India News: Bunny Corset Joins Myntra to Expand Presence in India
Bunny Corset, a renowned label specializing in high-quality corsets that seamlessly blend functionality with style, has announced its integration…
Myntra's Market Surge: 33% increase in Monthly Active Users, Reached 60mn by 2023 End
Myntra, a prominent destination for fashion, beauty, and lifestyle products in India, has experienced significant growth, outpacing the online…
Retail India News: Dockers, the Khaki Icon, Debuts on Myntra Via Ace Turtle's Strategic Collab
ace turtle, India's leading technology-native retail company, has announced its strategic collaboration with Myntra, one of India's prominent fashion…
Retail India News: Huda Beauty, WISHFUL and KAYALI Joins Myntra's Beauty Retail Arsenal
Myntra, India’s renowned fashion and beauty hub, proudly announces the inclusion of globally acclaimed beauty brand Huda Beauty, along with skincare…
Retail India News: Myntra Bolsters 'Platform of Choice' Status with 50+ Global Powerhouse Brands Joining its Portfolio in 2023
2023 saw Myntra on board over 50 sought-after international brands, enabling its trend-first shoppers access to some of the most in-demand brands…
Retail India News: Spain's Tendam Forges Alliance with Myntra to Expand Presence in India's Fashion Landscape
Tendam, one of Europe’s leading Omni-channel specialist fashion groups, has announced a strategic collaboration with Myntra, one of India's leading…
Retail India News: Myntra Expands International Retail Portfolio with Parfois, Offers Trendy Women's Accessories
Myntra has confirmed the inclusion of the global women's fashion accessories brand, Parfois, in its diverse international brands lineup, signaling a…
Retail India News: Myntra Welcomes Anne Klein to Its Expanding Portfolio of International Brands
Myntra, in collaboration with Apparel Group India Pvt Ltd is delighted to introduce Anne Klein, a renowned American premium fashion and accessory…
Retail India News: Apparel Group India Unveils Anne Klein and Herschel Supply Co to Indian Markets via Myntra
Apparel Group India, dedicated to offering the latest global fashion trends, is gearing up to expand its brand portfolio by introducing two esteemed…
Retail India News: Myntra Unveils Big Fashion Festival with Over 23 Lakh Styles
As the festive season approaches, Myntra is set to kick off its most extensive festive fashion celebration, the Big Fashion Festival (BFF). This…
Retail India News: Myntra Beauty Expands Its K-Beauty Selection with Numbuzin, Peripera, Axis-Y, and Isntree
Myntra Beauty is bolstering its array of Korean Beauty (K-Beauty) products by welcoming popular brands such as Numbuzin, Peripera, Axis-Y, and…
Retail India News: Myntra Introduces AI-Powered Chatbot "Maya"
Myntra, one of India's leading fashion, beauty, and lifestyle e-commerce destinations, has unveiled an innovative AI-powered chatbot, "Maya,"…
Retail India News: Myntra Elevates Home Retail with 50,000 New Products and 20 Brands Ahead of Big Fashion Festival
As the eagerly awaited Big Fashion Festival approaches, Myntra, India's premier online retail platform, has bolstered its Home category with the…
Retail India News: Kanine Collaborates with Myntra, Unveils Global Pet Fashion Brands in India
Kanine has introduced its international fashion and accessories brands in India. This move brings over 2500 distinct products to the Indian market,…
Retail India News: Myntra's FWD Campus Tribe: A Gen Z Celebration of Fashion and Empowerment
Myntra, the pioneering retail platform, is thrilled to unveil FWD Campus Tribe, an exceptional student community that reveres the fashion-forward…
Retail India News: Anko Unveils Premium Homeware Collection on Myntra with Exclusive Discounts
Anko, the renowned Australian homeware brand, has exciting news for Indian shoppers as it makes its debut on Myntra, India's premier fashion and…
Retail India News: Myntra Expands Premium Brands Catalogue with Smart Casuals
Myntra makes a significant announcement with the onboarding of the new brand "Iconic," part of the renowned Iconic Group, further enriching its…
Retail India News: Myntra Beauty Celebrates World Lipstick Day with 150+ Leading Beauty Brands
In its pursuit of becoming one of India's premier beauty destinations, Myntra Beauty is gearing up to commemorate World Lipstick Day with grandeur…
Retail India News: Force IX Launches Stylish Autumn-Winter Collection on Myntra
Strengthening their unparalleled association with Myntra further, Force IX has unveiled its highly trendy Autumn-Winter collection on the platform,…
Retail India News: Myntra Launches 'Myntra Rising STARS' Program to Boost D2C Brands
Myntra, one of India's leading Fashion, Beauty, and Lifestyle platforms, has unveiled 'Myntra Rising STARS,' a unique program dedicated to…
Retail India News: French Connection Collabs with Myntra, Appoints Siddhant Chaturvedi as Brand Ambassador 
French Connection, the UK-based urban wear brand, has announced its partnership with Myntra and the appointment of Bollywood actor Siddhant…
Myntra Unveils Maya, India's First Virtual Fashion Influencer, to Revolutionize the GenZ Shopping Experience
Myntra takes a groundbreaking step in the e-commerce industry by introducing Maya, its trailblazing virtual fashion influencer. Maya joins Myntra's…
Myntra Expands Beauty Catalogue with Addition of NYX Professional Makeup
E-Commerce platform Myntra has recently added NYX Professional Makeup, an American cosmetic brand, to its collection of international beauty brands.…
Myntra Leads the Social Commerce Revolution in India, Anticipates Impressive Engagement and User Growth
Myntra, the fashion and lifestyle e-commerce platform, has emerged as a frontrunner in India's social commerce revolution, introducing pioneering…
Myntra Unveils FWD, an Immersive Fashion Experience for Gen-Z
Myntra has introduced a new fashion experience for the Gen-Z generation called FWD on its platform. The offering includes various unique features,…
Myntra Launches MensStreetwear Fashion Brand boohooMAN in India
boohooMAN has initiated its foray into the Indian market in association with Myntra, one of India’s leading fashion and lifestyle destinations. UK-…
Myntra Expands Product Portfolio, Unveils ‘Spring Summer 2023 Collection’
Myntra has announced the much-awaited showcase of its ‘Spring-Summer 2023’ collection on the platform to enable shoppers to revamp their wardrobes in…
LoveChild Partners with Myntra, Unveils ‘Shaadi’ Inspired Blushes and Highlighters
LoveChild has launched the perfect beauty pick-me-up this wedding season for flushed cheeks and contoured cheekbones! Adding to its existing product…
Barry M Enters India, Launches on Myntra
Barry M, UK's leading color cosmetics brand, best known for its pioneering innovations with color, shades, formulations, and textures, has forayed…
Myntra Unveils Akshay Kumar’s Fashion Brand ‘Force IX’
Myntra has announced the debut of Bollywood icon, Akshay Kumar's fashion brand, Force IX, on its platform. Force IX’s collection consists of smartly…
Myntra Ropes in Anushka Sharma as Brand Ambassador
Myntra has signed Bollywood actor Anushka Sharma as its brand ambassador for its ‘beauty’ category. The brand has rolled out an ad film featuring the…
Myntra Witnesses 1 Lakh+ First-time Shoppers from Non-Metros on Day 1 of Sale
The 17th edition of Myntra's flagship EORS, kicked off to a great start, witnessing a strong uptick in demand across categories. In addition to…
Myntra Appoints Sunder Balasubramanian as CMO
Sundar Balasubramanian announced his new role at Myntra as its Chief Marketing Officer on Linkedin. “Excited to share that I am starting a new role…
Myntra Launches Indifusion, an Indo-fusion wear brand Ahead of EORS-17
Prior to its marquee bi-annual fashion event, EORS (End of Reason Sale), which is scheduled to go live from December 10-16 for its 17th edition,…
Kenneth Cole Collabs with Myntra Ahead of EORS 17
Myntra announced the launch of a global designer-led fashion brand, Kenneth Cole, further boosting the portfolio of international brands available on…
Myntra Brings Boohoo Group to India
Trendsetting UK-based iconic fashion house, Boohoo Group, has marked its foray into the Indian market for the first time with Myntra. boohoo, Dorothy…
Myntra Onboards Malvika Sitlani's MASIC
Beauty aficionado and widely-admired creator, Malvika Sitlani's lifestyle brand, MASIC, is launching on Myntra, enabling shoppers to access…
Priyanka Chopra Jonas’ Anomaly Launches on Myntra
International starlet, Priyanka Chopra Jonas' hair care brand, ‘Anomaly’, has been launched on Myntra, offering high-quality and environmentally…
Myntra’s Losses Widen 39 pc to Rs 597 cr in FY22
Walmart-owned Myntra, an e-commerce retailer, said its losses widened 39 percent to Rs 597 crore in the financial year 2022, up from Rs 429 crore in…
TASVA Unveils its Range of Stylish Indian Wear for Men on Myntra
Myntra, one of India’s leading platforms for fashion, beauty, and lifestyle, has announced the launch of TASVA, enhancing its men’s ethnic wear…
Myntra Big Fashion Festival Fuels the Growth of Fashion
Myntra's marquee festive fashion event, the Big Fashion Festival, which ushered in the festive fashion shopping spirit this year, concluded its third…
Myntra’s ‘Creator Pass’ Witnesses Significant Adoption from Emerging Content Creators
The Myntra Big Fashion Festival is offering the 'Creator Pass', a first-of-its-kind shopping pass for budding content creators with more than 2K…
Myntra Adds Wrogn and Dressberry Teens to its Portfolio
Myntra announced the launch of Wrogn and Dressberry’s Teens line on its platform, offering a fun, trendy, and conscious collection to the…
Myntra Announces Arrival of The Big Fashion Festival
Myntra announced the arrival of India's biggest fashion dhamaka, with the 'Big Fashion Festival' (BFF), marking the commencement of the shopping…
Myntra Launches Sustainable Clothing Line for 'Here and Now' in Partnership with Fairtrade
Myntra has become the first e-commerce brand of scale in India to partner with Fairtrade, a global network of not-for-profit organizations committed…
Myntra Strengthens its Saree Portfolio Ahead of Festive Season, Launches Heritage Saree Brand 'Nalli'
Myntra, India’s leading platform for fashion, beauty, and lifestyle, has announced the launch of the iconic saree brand, Nalli, scaling up its saree…
Myntra Onboards Five Uber-Trendy High Fashion International Labels
Myntra announced the launch of five international high fashion labels, as part of its initiative to scale its assortment of global fashion by…
5 mn Shoppers Shopped for 21 mn Products during Myntra's EORS
The 16th edition of Myntra’s biannual flagship event, EORS, has set new benchmarks in performance with a staggering ~21 million products purchased by…
Myntra StyleCast Sees 2X Growth in Demand Within 6 Months of its Launch
‘StyleCast’, Myntra's dedicated destination for the fashion-forward Gen-Z enthusiasts of the country, continues to witness steady growth, being a one…
Myntra Breaks Record by Selling 50 Lakh Products on Day 1 of EORS-16
Myntra, one of India's leading fashion, beauty, and lifestyle destinations, said that the 16th edition of its flagship EORS-16 (End of Reason Sale)…