Lab-grown diamond jewellery brand Lukson has expanded its offline footprint with the launch of its 10th exclusive retail store in Bandra, Mumbai. The new outlet marks another milestone in the company's retail growth strategy and strengthens its presence in one of India's key jewellery and luxury markets.
Lukson is the direct-to-consumer arm of the 34-year-old JK Star Group and has been expanding its retail network since its launch in 2024. With the addition of the Bandra store, the brand now operates 10 exclusive outlets across India, including locations in Pune, Hyderabad, Delhi, Noida, Gurugram, Chennai, Ahmedabad, and Mumbai.
The company said the Bandra location was selected due to its strong consumer base and demand for premium lifestyle and fashion products. The store will offer Lukson's full range of lab-grown diamond jewellery, including everyday wear, engagement rings, solitaire collections, tennis bracelets, pendants, gifting products, men's jewellery, and customised designs.
Anand Lukhi, CEO and Co-Founder, Lukson said, “Bandra was always going to be part of our story. It represents exactly the kind of consumer we are building Lukson for, someone who has taste, knows quality, and refuses to compromise on either. Opening our 10th store here feels less like a milestone and more like a homecoming. This is where the Lukson brand belongs.”
The company said growing awareness of lab-grown diamonds, along with demand for larger and higher-quality stones at more accessible price points, has supported its expansion over the past two years. Customers visiting the Bandra store will have access to personalised consultations, custom jewellery design services, and information on product certification and quality standards. Purchases will include SGL-certified diamonds, BIS hallmarked gold, free lifetime plating, a lifetime buyback policy, and a seven-day return option.
Vedant Lukhi, Co-Founder, Lukson said, “Every store we open is a conversation with a city, a community, and a customer. Bandra speaks the language of modern India beautifully. It is creative, aspirational, and deeply style-conscious. We are not just opening a store here. We are inviting Bandra to experience what it really feels like to wear a real diamond, every single day without the mined diamond price tag and without any compromise on quality or craftsmanship.”
Lukson manufactures its diamonds through its own chemical vapour deposition (CVD) facility in Surat, which houses more than 250 machines. The company manages the process from diamond production to retail sales, enabling it to operate through a vertically integrated model.
Bollywood actress Vaani Kapoor is associated with the brand as its ambassador. In addition to its physical stores, Lukson sells through online marketplaces including Amazon, AJIO, and Pernia's Pop-Up Shop. The Bandra opening is part of the company's wider expansion plan. Lukson has announced upcoming store launches at Amanora Mall in Pune and City Centre in Guwahati, alongside plans to enter additional markets across India.