Lite Bite Foods becomes official partner for Delhi Daredevils
Lite Bite Foods becomes official partner for Delhi Daredevils

Lite Bite Foods, one of the largest F&B Retail company in the country (with Hero brands – Punjab Grill, Zambar, Baker Street, Fresc Co) is all set to be a part of the eighth season of IPL (Indian Premier League).

The company has announced its association with the Delhi Daredevils team as their official Food & Beverage Partner. Chef Gurpreet Singh, Brand Chef Punjab Grill, Lite Bite Foods will curate a special healthy buffet for the players, coaches and officials of the team and a regular buffet for the Umpires, during the team’s practice sessions.

“We are delighted to be a part of this season of Indian Premier League and we are proud to associate ourselves with the Delhi Daredevils team.We always vouch for eatinghealthyand will curate the appropriate menu according to players’ health parameters. We hope for a long lasting and mutually beneficial partnership and are looking forward for a great cricketing season,” said Sharad Sachdeva, CEO, Lite Bite Foods.

As a part of this association, Lite Bite Foods will place buffet at the Media Lounge, Premium Lounge, Captain’s Club/Lounge and the Commentator Box and also distribute Meal Box with ready to eat snacks to the premium ticket holders at the North West Stand.

The facebook page of Lite Bite Foods will run contests in sync with the Delhi Daredevils facebook page.

A  special Cooking face offwill be organized, where the players will present their culinary skills and dish out some cuisines under the guidance of Chef Gurpreet Singh of Lite Bite Foods.

IPL has emerged as the choicest new brand building opportunity for major brands across the globe.

The cumulative reach of the IPL has risen from about 100 million in its first edition in 2008 to 191.4 million in 2014. Many brands are exercising partnership deals with eight teams in the T20 league.

The associations are estimated to mop up close to Rs 300 crore from kit deals — sponsorship on shirts, trousers and caps of players — with existing as well as some new sponsors this season.

 
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Pan- Asian Restaurant YOUMEE Opens its 1st Outlet in Dwarka
Pan- Asian Restaurant YOUMEE Opens its 1st Outlet in Dwarka
 

Lite Bite Foods, one of India’s largest and most dynamic food and beverage retail company, expands presence of its concept brand, YOÜMEE, with the opening of its first outlet in Vegas Mall, Dwarka. 

The Pan-Asian restaurant, inspired by manga, offers guests a thrilling culinary journey through a vibrant tapestry of spices, flavours, and indigenous dishes. This marks a significant milestone for the brand, celebrating the opening of its 23rd outlet and making a highly anticipated debut in the heart of Dwarka.

“We are thrilled to welcome YOÜMEE to Dwarka! Our mission has always been to provide accessible, high-quality Pan-Asian cuisine in innovative ways. With this new outlet, we aspire to become the go-to dining destination for the residents of Dwarka, seamlessly blending art, food, and culture,” shared Rohit Aggarwal, Co-Founder and Managing Director of Lite Bite Foods.

With its new outpost, YOÜMEE continues to offer diners a diverse and immersive culinary experience. The menu displays a rich tapestry of bold, nuanced flavours from across Asia, featuring everything right from delicate dim sums to expertly crafted sushi, vibrant noodles, and more. Every dish is thoughtfully prepared using fresh, high-quality ingredients, ensuring that each bite transports guests to the heart of Asia’s dynamic food culture.

Situated in one of Dwarka’s most popular entertainment hub, Vegas Mall, the new YOÜMEE outlet is set to become a culinary hotspot. Its convenient location ensures that it will attract food lovers from across the area, providing them with a delightful and unique Pan-Asian dining experience.

 

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Lite Bite Foods Unveils 10 New Launches, Ventures into Tier 2 Cities
Lite Bite Foods Unveils 10 New Launches, Ventures into Tier 2 Cities
 

Lite Bite Foods has introduced 10 new openings nationwide in December.

This signifies a notable expansion, particularly targeting tier 2 cities like Kochi, Mohali, and Faridabad.

“Our relentless pursuit isn't just about growth; it's a commitment to redefining culinary experiences. Each launch signifies our dedication to pushing boundaries and creating exceptional moments.” said Rohit Aggarwal, Director of Lite Bite Foods Pvt Ltd.

The company has firmly established its presence in major cities such as Delhi NCR, Chennai, Mumbai, Pune, Bengaluru, Kochi, Ahmedabad, Indore, Lucknow, Kanpur, Mohali, and internationally in Singapore, Washington DC, Abu Dhabi, Dubai, and Bangkok.

Currently, they manage 44 Punjab Grill outlets, 17 YouMee outlets, 32 Street Food by Punjab Grill branches, and 27 Asia 7 establishments.

Brand is expanding into crucial markets such as Bangalore, Kochi, and Gurgaon, along with their effective establishment in tier 2 cities, highlights LBF's adaptability and strategic acumen.

YouMee's penetration into tier 2 cities extends the pleasure of Sushi, Dim sums, and Ramen, bringing delight to every nook of those urban regions.

These launches emphasize the company's vision for extensive expansion and meeting customer needs.

 

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YouMee Makes Noida Debut with Its First Location
YouMee Makes Noida Debut with Its First Location
 

YouMee, the renowned name in the world of delectable Asian cuisine, is thrilled to announce the opening of its latest outlet in Advant Navis Business Park. This new establishment promises to bring a mouthwatering fusion of flavours to food enthusiasts in the heart of Noida.

Strategically located in Advant Navis Business Park, YouMee's inaugural outlet in Noida is set to delight the palates of locals and visitors alike with its diverse menu of Japanese, Chinese, Thai, and other Asian delicacies.

YouMee beckons with a diverse menu catering to a wide range of tastes and preferences, featuring core delights like Truffle Mushroom Sushi, New York Cheese and Chili Oil Dim Sums and Veggie Delight Ramen, alongside a delectable array of dishes such as Katsu Chicken Bao, Miso Shiro Soup and Kung Pao Chicken. Whether you're seeking the delicate artistry of Sushi, the bold flavors of Spicy Thai Curries, or the satisfying crunch of Crispy Spring Rolls, our menu promises a delightful journey through the rich tapestry of Asian cuisine. Every dish is carefully crafted to satisfy your cravings and awaken your taste buds.

The interiors of YouMee's first outlet in Noida are a visual treat, designed to transport guests to the heart of Asia. The colour palette, consisting of black, white, red, and wood, sets the stage for a sophisticated yet inviting atmosphere. Drawing inspiration from traditional Japanese toys, the interior design exhibits a charming fusion of playfulness and elegance. The subtle Manga theme is meticulously maintained with a minimalist approach, offering Cheese and a tasteful nod to the captivating world of Japanese comics and animation. Every detail has been carefully crafted to create an immersive and welcoming ambiance that complements the delectable flavours on the menu, making dining at YouMee a delightful sensory experience.

“We're excited to bring YouMee to Noida, where we look forward to becoming a part of this dynamic and diverse community. Our commitment to delivering delicious and authentic Asian cuisine is what sets YouMee apart, and we can't wait to share our culinary passion with the people of Noida '' said Mr. Rohit Aggarwal, Co-founder and Managing Director of Lite Bite Foods.

In the journey of expansion, the brand's commitment to delivering a diverse and authentic Asian culinary experience takes a significant step forward. This chapter marks the beginning of an exciting journey, promising to delight local residents and visitors with its tantalising menu, welcoming ambiance, and unwavering dedication to culinary excellence. YouMee invites all to join in the adventure and savour the extraordinary fusion of tastes and culture that the brand represents.

 

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Lite Bite Foods to invest Rs 200 cr in Punjab Grill, open 78 new outlets in next four years
Lite Bite Foods to invest Rs 200 cr in Punjab Grill, open 78 new outlets in next four years
 

Lite Bite Foods Pvt Ltd has announced an aggressive expansion plans for its fine-dine restaurant brand, Punjab Grill.

The multi-award-winning F&B conglomerate that runs brands like Zambar, YouMee, Tres, Hahn's Kitchen, and The Artful Baker; is geared up to expand the footprint of brand Punjab Grill to a total of 100 outlets in India in the next 4 years with an investment of about ₹200 crores.

“We have come out of it (pandemic) and we want to grow our business sensibly. We want to put the money where we can get returns. Witnessing the huge potential of North Indian cuisine, it is safe to say, Punjab Grill is the growth engine for LBF,” shared Rohit Aggarwal, Director, Lite Bite Foods by adding that dine-in sentiments are improving in the country and looking at our October numbers, many of our restaurants are back to 2019 levels and some outlets have even witnessed growth over the pre-pandemic levels.

Punjab Grill currently operate 22 company owned outlets across six cities. The parent company is considering expanding the Punjab Grill brand through new outlets in tier one and tier two markets such as Kolkata, Hyderabad, Ahmedabad, and Chandigarh.

Mall presence is another key area adding to the brand's growth and LBF is closely working with mall operators in cities such as Lucknow, Indore, Pune, and Bengaluru.

The brand is currently clocking around Rs 120 crore in revenues. It is the flagship brand of Lite Bite Foods (LBF) and is known for its good quality north Indian food, a cuisine that is accepted PAN India, and gaining a fan base overseas as well.

The fresh infusion will be done mostly through internal accruals to make Punjab Grill a ₹500 crore topline brand by 2026.

The brand has five outlets overseas with three company-owned outlets in Washington DC, The Ritz Carlton, Abu Dhabi and the newest addition is at The Oberoi Dubai, launched in September 2021. 

Lite Bite Foods (LBF) is being approached by luxury hotels in the GCC countries and looking at a steady international expansion of its flagship brand.

 

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FSSAI suspends licence of 15 FBOs including Lite Bite Foods in Kerala
FSSAI suspends licence of 15 FBOs including Lite Bite Foods in Kerala
 

Food safety and standards authority of India has suspended the licences of 15 food business operators in Kerala.

These operators failed to comply with the requisite mandatory safety audits despite repeated reminders.

FSSAI has directed carrying out of audits of FBOs through private auditing agencies to strengthen the food safety surveillance system.

In a statement on Tuesday, the food safety body mentioned that even after repeated intimation and issuance of improvement notices twice, the 15 FBOs belonging to the Kerala region have not conducted any third-party food safety audits.

"Non-compliance of mandatory audits by above FBOs in high risk food business operations has been viewed seriously and their FSSAI licence has been suspended with effect from September 13 fore-noon by Central Designated Officer, Kerala & Lakshadweep in accordance with section 32 (2) of Food Safety and Standards Act, 2006 rules and regulations made thereunder," shared the statement.

These businesses are spread across Thiruvananthapuram, Thrissur, Ernakulam, Kottayam, Kannur, Malappuram, Wayanad and Palakkad.

These include Uday Samudra Leisure Beach Hotel & Spa, Thiruvananthapuram; Lite Bite Foods Pvt Ltd, Kannur; and Kovalam Resort Pvt Ltd, The Leela Kovalam, Thiruvananthapuram. The Food Safety and Standards (Food Safety Auditing) Regulations, 2018, mandate annual third-party food safety audits of food businesses falling under six high risk categories by an FSSAI-recognised agency.

 

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LBF to open Fine dining restaurant Punjab Grill in Dubai
LBF to open Fine dining restaurant Punjab Grill in Dubai
 

One of the world’s leading Indian dining concepts, Punjab Grill, is opening its flagship GCC

restaurant at The Oberoi, Dubai - Business Bay in Q2, 2021.

The latest in a long line of globally renowned dining destinations, Punjab Grill’s newest offering is an intimate fine dining experience, boasting a unique menu of modern Indian cuisine, in the heart of Dubai’s stunning Downtown district.

“We have had a huge success with our award winning first restaurant here in the UAE since it launched in 2015, at The Ritz Carlton Grand Canal, Abu Dhabi, and felt it was the right time to bring the concept to Dubai. We are very excited to begin this important strategic relationship with The Oberoi Dubai, as we expand across the UAE and GCC region,” said Chairman Amit Burman.

The much-loved restaurant, celebrated for bringing alive the truly authentic flavors of India, is the latest opening for the globally acclaimed Punjab Grill, part of India’s Super Eats Investments, as it expands in the GCC.

With Punjab Grill restaurants already in Singapore, Washington D.C. and Bangkok, the UAE is key in the brand’s Middle East expansion and the long-awaited Dubai destination will be exciting news for fans.

Punjab Grill’s world-famous restaurants in Bangkok and Singapore have won international acclaim, both mentioned in the Michelin Guide, and the Washington DC location is now one of the city’s top dining destinations.

 

“Hospitality has changed over the last year and we are in a time when people are seeking more intimate experiences; this location fits that demand perfectly, blending that intimacy with luxury,” he added.

Guests can enjoy watching the buzz of the chefs in action with Punjab Grill’s live open kitchen, where the team are hard at work blending the aromas and flavours of the rich menu.

Led by Executive Chef Sandeep Ail, the menu embraces flavorful curries, kebabs, and classic Indian desserts with an exciting gastronomic twist, giving diners an authentic, yet modern experience of Indian cuisine.

“We are really excited to have found such a perfect location for the restaurant, in the heart of Dubai’s luxury dining district in Business Bay, right next door to Downtown and DIFC. It is a very good fit for the brand that we can be within The Oberoi Dubai, which is lauded as one of India’s finest luxury hotel brands,” added Director and co-founder, Rohit Aggarwal.

With regional expansion plans, Super Eats Investments will soon be broadening their portfolio to include Saudi Arabia and Qatar.

 

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Pan-Asian restaurant Shizusan by LBF starts delivery in Mumbai, Pune & Bengaluru
Pan-Asian restaurant Shizusan by LBF starts delivery in Mumbai, Pune & Bengaluru
 

Personified as a traveller, ‘Shizusan’ has traversed extensively along the South- East coast of Asia, bringing flavours from China, Indonesia, Japan, Vietnam, Malaysia, Thailand and even Korea!

Shizusan from the house of Lite Bite Foods is now open for delivery in Pune, Mumbai and also for takeaway in Bengaluru.

Also Read: Restaurants Unlock 2020

Embracing the new normal, the restaurant is taking extra care in preparing and delivering your orders.

They are taking the order directly as well as through Zomato and Swiggy.

“As we bid you a heartfelt goodbye at the beginning of this pandemic, we are here to greet you back with the heartiest of hellos,’ read the Facebook post.

May Interest: 

Must Read: Lite Bite Foods forays into cloud kitchens, aims at Rs 100 cr turnover by 2023

Taking inspiration from Shizusan’s travels, the restaurant offers dishes that reflect the South East Asian ingredients and flavours in their truest forms. Breaking away from the convention, one can find dishes that resemble art and design, along with a comfortable and aesthetic touch at Shizusan. He’s set to offer the best dishes with ingredients of the highest quality combined with restraint and balance.

Showcasing a unique look with peach and blush interiors while decorated with traditional representation of art; Shizusan gives you the feel of the orient that will surely take you back to his travels.

 

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Lite Bite Foods forays into cloud kitchens, aims at Rs 100 cr turnover by 2023
Lite Bite Foods forays into cloud kitchens, aims at Rs 100 cr turnover by 2023
 

One of India’s leading F&B retail company Lite Bite Foods is now venturing into cloud kitchen services with aggressive expansion plans.

Focusing on the fast-growing food delivery market, Lite Bite Foods is all set to leverage its expertise in managing well-established and trusted F&B brands, to create an entirely disruptive and large cloud kitchen model. 

The group owns some of the prominent brands like Punjab Grill, TRES, You Mee, The Artful Baker, Zambar, Hahn’s Kitchen, Street foods by Punjab grill, Asia seven express, Baker Street and many more under its wings.

The F&B giant is planning to roll-out 36 cloud kitchens over the course of 3 years, targeting 5 cities with an investment of approx. INR 25Cr.

Delivery is way forward

"Lite Bite Foods is constantly seeking new avenues to grow and the new acquisitions and innovations further strengthen this vision. The online food delivery segment in India is set to grow at around 12% annually, with the current scenario giving it a boost. We are investing approx 25Cr in LBF Cloud Kitchens and are targeting at a turnover of 100cr in the next 3 years,” said Rohit Aggarwal, Director Lite Bite Foods Pvt. Ltd who is ensuring sustainable growth and constant expansion by planning to have all kitchens profitable at a unit level.

Each LBF Cloud Kitchen will operate their own restaurant brands in the initial phase. The company is also launching three new brands to cater to the high demand of popular categories such as

1. Biryani 

2. Rolls and Parathas

3. Meal in a Bowl  

LBF will soon be launching its own food app under the name of 'FOOGO' which will allow customers to browse and order food from all the restaurants under the LBF umbrella. (More news on the app will be available once it gets closer to the launch). 

Patrons will additionally have the choice to place an order via platforms like Zomato, Swiggy, Scootsy and others (as before).

To keep up with the high demand of ordering-in, LBF Cloud Kitchen will expand with two operating models i.e Hybrid kitchens & QSR focused kitchens.

The first kitchen is expected to go live in August 2020 in Delhi.

LBF aims to open one kitchen a month every month and plans to expand it to Mumbai, Pune, Bangalore and Hyderabad as well. 

Automation will drive the biz

To maintain the standardization and consistency, the kitchens will operate on 'hub and spoke' model and embrace automation. The kitchens will only use high quality fresh ingredients, home-made dips and scratch recipe sauces to eliminate any kind of preservatives. Tamperproof packaging has been specially designed ensuring food delivery at the right temperature and highest food safety levels.

Lite Bite Foods with multiple brands under its gamut takes great pride in ensuring strict implementation of FSSAI & WHO safety guidelines.  Safety of the staff and the patrons is of paramount importance at LBF and attention to the minutest of details is the key to deliver the safest product. Taking it a notch higher, LBF cloud kitchen has made it mandatory for the entire team to change into sterilized, fresh uniform before entering the kitchen. Maintaining high sanitation standards, each unit will have attached and clean washrooms, lockers and shower facilities. 

“Our kitchens will continue to follow a 100% contactless preparation methodology, devised during COVID 19, wherein all the staff members of the central kitchen facility will never come into direct contact with the ingredients that go into the dishes with bare hands. All food containers and packaging material will be safely sanitised and packed before dispatch,” he added.

 

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Punjab Grill Washington D.C. makes it to Michelin Guide 2020
Punjab Grill Washington D.C. makes it to Michelin Guide 2020
 

In the 2020 edition of the Michelin Guide Washington, D.C. released by Michelin in early October, Punjab Grill Washington DC has been listed as one of the 127 restaurants to be visited in Washington DC.

 

The flagship restaurant, from the house of India’s Lite Bite Foods Pvt Ltd, celebrates the rich culinary and cultural heritage of one of the fertile regions of the country, Punjab.

 

Being true to its brand ethos, Punjab Grill Washington DC offers an experiential Indian royal treatment to its diners. Known for its unrivaled hospitality, the restaurant brings the diverse culinary influences of Punjab to its patrons. From Persian, Pakistani, Mongolian to British, each style meets and mingles at the restaurant, bringing distinct flavors and cooking techniques.

 

From the hand-carved wood and gold-patterned wallpaper to the gleaming marble, the restaurant is a visual treat with its luxury interiors. The regional Punjab-focused menu curated by Chef Jaspratap Bindra is equally grand and dazzling, with caviar and gold leaf sprinkled in among other quality ingredients.

 

In one of the articles of The Washington Post, it has been mentioned that Punjab Grill Washington D.C. is the most sumptuous place to eat Gol Gappa in the city. The Michelin Guide mentioned that the Aloo Tikki Chaat is a not to be missed dish in the menu. It also talks about luscious dessert Dark Chocolate Pistachio Gianduja served at the restaurant. The flavourful and splendid delicacies promise to leave a lasting impression on the diners.

 

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Lite Bite Foods to Raise Rs 500 crore through PEs
Lite Bite Foods to Raise Rs 500 crore through PEs
 

Amit Burman promoted Lite Bite Foods is planning to raise Rs 500 crore from private equity.

According to the release, the group is planning to divest a small stake and will use funds to expand in India as well as global market.

Lite Bite Foods that runs more than 100+ outlets in the country and global markets has mandated investment advisory firm KPMG to look for investors.

“We are planning to open at least 45 outlets every year for the next five years,” shared Rohit Aggarwal who is keen on opening Punjab Grill in India and international market along with their other casual dining brands You Mee and Barbeque by Punjab Grill.

The group is also looking to expand their QSR formats by opening Zambar Tiffins, Asia 7 Express and Street Food by Punjab Grill at malls and neighbourhood markets in tier-I and tier-II cities.

"Domestic and international retail food business offers a lot of scope in newer markets and we plan to expand our presence in the next five years," he added.

The company is expecting revenue of Rs 310 crore for the financial year 2019-20 from its 110 outlets through retail business only. The airports business contributes almost the same amount to company's revenue, making it one of the biggest self-funded food and beverage enterprise.

 

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Lite Bite Foods' Shizusan opens high-octane bar 'Shibui'
Lite Bite Foods' Shizusan opens high-octane bar 'Shibui'
 

Shizusan, a restaurant under the Lite Bite Foods umbrella, has unveiled a high-octane bar ‘Shibui’. This bar is situated on Shizusan’s upper level in North Skyzone, High Street Phoenix, Lower Parel, Mumbai.

Rohit Aggarwal, Director, Lite Bite Foods, said, “Revamping Shizusan was one of the biggest challenges as it is all about the culinary journey that explores South-East Asian cuisine that we want the Mumbaikars to enjoy.”

“We have made sure to go to our highest potential to be able to do that. We want our guests to experience the high-energy bar, Shibui By Shizusan, and give them one-of-a-kind dining experience with lavish decor and finely prepared pan-Asian meals,” he added.

Shibui offers a variety of drinks, including Satan’s Whiskers, Mary Pickford, Shibui Sour, Pink Velvet and Rum Rangoon.

Shizusan is known for its pan-Asian offerings. Its revamped food, drinks, and decor display authenticity and art. The restaurant’s menu brings flavours from China, Indonesia, Japan, Vietnam, Malaysia, Thailand, and even Korea.

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Lite Bite Foods Group eyes to raise funds from PEs for business expansion
Lite Bite Foods Group eyes to raise funds from PEs for business expansion
 

Lite Bite Foods Group is looking to raise about Rs 250 crore funds from private equity firms. It eyes to make its airport franchise business a separate entity. 

Lite Bite Foods is the food and beverage retail business led by Dabur Group Chairman Amit Burman. It is co-promoted by Burman and Rohit Aggarwal. 

The group’s promoters are planning to dilute a minority stake in the retail foods business, which presently has an enterprise value of Rs 1,000-1,200 crore.

The official said, “Lite Bite Foods proposes to induct a private equity player into the retail business and has mandated investment bank KPMG to look for investors. Both the retail foods and airport businesses contribute equally to sales.”

Rohit Aggarwal stated, “We are looking forward to entering a new growth phase and see enormous potential to expand our overseas business.”

 

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Mumbai Airport's Terminal 1-B Gets Oasis Lounge
Mumbai Airport's Terminal 1-B Gets Oasis Lounge
 

Passenger delight is more than just a requirement for GVK's Mumbai International Airport Ltd (MIAL), it is a necessity. With an aim to provide world-class facilities to the passengers keeping in mind their needs, MIAL has launched an additional relax and dining facility - Oasis Lounge at its domestic terminal, T1-B, Departures. Managed and operated by Lite Bite Foods (LBF), the lounge is specially designed for stopover fliers waiting for their connecting or delayed flights and is available for passengers travelling throughout the day.  
 
The airport reaches out to 52 domestic destinations in India, thus, realizing the needs of the passengers, the decision to launch the lounge was after an internal study conducted by the airport officials after witnessing a CAGR 7.1% domestic passenger growth in the 2018-19. Understanding that travel can be overwhelming for many, the lounge provides a perfect getaway for passengers looking to relax, unwind and yet experience luxurious dining at a reasonable price. 
 
In alignment with the detailing at the international airport, the lounge at Terminal 1-B is designed in a beautifully soft, yet rich multihued interior, with spacious couches, and intricate design. The lounge has a capacity to accommodate 45 patrons at one given point, but it is also efficient to accommodate 200 travellers during peak hours.
 
Catering to passengers with varied food choices, travellers in the lounge can now choose from the mouthwatering European, Indian and Asian cuisines to satisfy their food cravings, or access the well-stocked live bar. Passengers can also avail these services and much more with breakfast, high tea, and midnight snacks for just Rs 499 and lunch and dinner for Rs 900*. Additionally, the Oasis lounge also offers a sumptuous buffet as well as an a la carte option to select from. Offering the best to the health-conscious customers, fliers can also choose from a variety of tasty yet nutritious gluten-free, vegan meal options. With an aim to provide passengers with maximum privileges, the lounge has partnered with various banks to deliver maximum attractive benefits for them. 
 
MIAL ensures state of the art facilities for its growing 48.83 million passengers by understanding their requirements and need for comfort. Thus, Mumbai International Airport Limited makes it a point of enhancing its infrastructure and timely upgrading its operations and bringing new innovative changes to meet the increasing passenger in flow demand. Oasis Lounge being the recent addition to the list, MIAL is sure to cater to the patrons at travelling via Terminal 1-B of Mumbai Airport.

 

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Lite Bite Foods' Punjab Grill launches new outlet in Connaught Place
Lite Bite Foods' Punjab Grill launches new outlet in Connaught Place
 

Punjab Grill, the flagship brand from Lite Bite Foods, has started its new outlet at Connaught Place, New Delhi. This is the restaurant chain’s sixth outlet in Delhi NCR. 

Punjab Grill has established a niche for itself as a gourmet fine dining restaurant. It is an epitome of traditional delicacies, both vegetarian and non-vegetarian, from undivided India, specialising in the cuisine of the North-West Frontier Province.  

A meal for two at the new outlet will be priced at Rs 2,000 plus taxes.

The restaurant’s menu includes starters such as Chandni Chowk ki Papdi Chaat, Paneer Tikka Multani, Dahi Moongfali De Kebab, Tandoori Guchchi, Murgh Badami Shorba, Raunaqeen Seekhan, Ajwaini Fish Tikka.

The outlet is offering the main course like Murgh Tariwala, Nalli Gosht, Guchchi Malai Curry or Nimbu Makhkhan Te Jheenga, paired with a wide range of freshly-baked breads from Punjab Grill’s Naanery. 

It further provides healthier versions of their signature dishes, including Butter Chicken, Butter Paneer and Maa Di Dal, using micro-greens and alternate greens. 

 

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Lite Bite buys four brands from Phoenix arm
Lite Bite buys four brands from Phoenix arm
 

Lite Bite Foods, an Indian restaurant chain, has acquired four brands from the food and beverages arm of Phoenix Mills Group, Bellona Hospitality, for an undisclosed amount. 

Rohit Aggarwal, Director of Lite Bite Foods, said, "The acquisitions will help us in expanding our footprint across multiple markets, formats and cuisine."

Lite Bite Foods has acquired brands including Shizusan, having outlets in Mumbai, Pune and Bangalore, 212 All Day and All Good, and Bar. The company is promoted by Dabur India’s Vice-Chairman Amit Burman and Rohit Aggarwal. It owns around 200 casual dining restaurants in India like Punjab Grill, Street Foods and Tres. 

The Phoenix Mills Group started operations as a textile manufacturing company. Since then, it has established itself as a pure-play real estate player.

 

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Lite Bite Foods plans IPO To Raise Funds
Lite Bite Foods plans IPO To Raise Funds
 

Popular restaurant chain like Punjab Grill, Baker Street and Street Foods, which is run by Lite Bite Foods, is considering to raise funds through an initial public offer (IPO).

The company runs close to 140 restaurant outlets through its portfolio of over a dozen brands and is promoted by Dabur's Vice Chairman Amit Burman and Rohit Aggarwal.”

"We are toying with the idea ..maybe next year we will be big enough to think of an IPO. We have met different bankers about how we should go ahead. We would rather go in for IPO than private equity. We are having discussions but nothing is decided yet. Maybe next year," said Lite Bite Foods Chairman Amit Burman.

"As of now, it is all internal accruals from promoter funds," he added.

Lite Bite Foods has also bagged master concession right for the development of eateries in 5-tier 2-tier airports in India.

The company plans to open close to 60 new outlets in India in the next financial year, mostly in these new airports, through a portfolio of its owned and franchised brands.

At present, the company opens outlets from the portfolio of 12 owned brands and 7 managed brands such as KFC, Burger King, Subway and Pizza Hut at airports.

"Travel by Indians is going up and we want to look at airport travel retail as a separate business vertical. We have had experience of running eateries at airports. We have bagged master concession for Indore, Ahmedabad, Coonoor, Calicut, and Bhubaneshwar airports. We are also looking at expanding the existing presence at the Jammu and Pune Airports,” he said.

At present, the company operates 58 outlets at airports in Mumbai, Delhi, Bengaluru, Pune, Jammu, and Goa.

Burman said the company also plans to bid for a concession at airports outside India such as Thailand, Singapore, and Dubai, whenever an opportunity comes.

The company is also looking at expanding its business of institutional catering. It at present operates 21 outlets for running this business. It serves 10 institutional clients.

 

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Lite Bite Foods Gets right to Open outlets at airports
Lite Bite Foods Gets right to Open outlets at airports
 

Lite Bite Foods, which has around 140 restaurant oulets including Punjab Grill, Baker Street and Street Foods, has bagged master concession right for roll out of eateries in 5-tier 2-tier airports in India.

In the next financial year, the company plans to open close to 60 new outlets in India, mostly in these new airports, through a portfolio of its owned and franchised brands.

At present, the company opens outlets from the portfolio of 12 owned brands and 7 managed brands such as KFC Burger Kings, Subway and Pizza Hut at airports. The company also operates 58 outlets at airports in Mumbai, Delhi, Bengaluru, Pune, Jammu and Goa.

“Travel by Indians is going up and we want to look at airport travel retail as a separate business vertical. We have had experience of running eateries at airports. We have bagged master concession for Indore, Ahmedabad, Coonoor, Calicut, and Bhubaneshwar airports,” said Amit Burman,Lite Bite Foods Chairman.

We are also looking at expanding the existing presence at the Jammu and Pune Airports, he added.

Burman, who is also home grown FMCG major Dabur's group vice chairman, said the company also plans to bid for concession at airports outside India such as Thailand, Singapore and Dubai, whenever an opportunity comes.

The company is also looking at expanding its business of institutional catering. It at present operates 21 outlets for running this business. It serves 10 institutional clients.

 

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Lite Bite Foods Takes IPO Route For Fund
Lite Bite Foods Takes IPO Route For Fund
 

Lite Bite Foods, which runs over 180 restaurant stores including Punjab Grill and Street Foods, is looking to list on the stock market over the next 12 months, joining the select few listed restaurant firms such as Domino’s operator Jubilant FoodWorks, Speciality Restaurants and Westlife Development which runs McDonald’s in the West and South.

Lite Bite Foods chairman Amit Burman said “We can probably go public in the next year. We’ve reached those numbers. There are two ways to fund the business private equity or a public listing. I’m more interested in going public. The eating-out sentiment is coming back. Impact of demonetisation, goods & services tax (GST) and the highway ban have settled down. There are only so many ways of entertainment. People will not stop eating out for a 5% increase in menu prices. In markets like Singapore or Hong Kong, people go out to eat about 28 times in a month. “In India, the number is three or four. If you look at what we can do to make that three or four to 10, it’s a big jump. Company would maintain its array of brands mainly for its airports business, including Asia Seven and Zambar.”

Lite Bite’s revenue grew 30-32% over last year and near Rs 300-crore business has identified Punjab Grill, Street Foods and Artful Baker, a recently set up vertical for institutions under which it runs cafeterias at office complexes and schools, and food courts at airports, as growth engines. Travel and the conventional store model are contributing equally to company revenues.

 

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Lite Bite Foods enters Bangkok with its fine dining chain Punjab Grill
Lite Bite Foods enters Bangkok with its fine dining chain Punjab Grill
 

Lite Bite Foods Pvt. Ltd., owners and operators of fine-dining Indian cuisine under the brand name of “Punjab Grill”, has opened its third overseas branch in Bangkok to further expand its footprint into Southeast Asia.

“Following an unexpectedly warm welcome to our Singapore restaurant located in Marina Bay Sands, we feel that this is the perfect timing to come to Bangkok especially in light of increased tourism and demand for fine-dining Indian cuisine as well as a significantly large Indian community in Thailand,” shared Amit Burman, Chairman of Lite Bite Foods Pvt. Ltd.

Punjab Grill Bangkok commands a total space of 280 square meters including the bar and lounge, and has a seating capacity for 70 guests. 

Diners who have experienced Punjab Grill’s cuisine in India, Abu Dhabi or Singapore will now be able to enjoy the restaurant’s signature dishes of ‘Avocado Papdi Chaat’ (avocado tossed with sweet and spicy chutneys and marinated cherry tomatoes, and served in flour roll cones), ‘Tawa Scallops’ (pan-seared, spiced king scallops, served with saffron scented Tandoori cauliflower puree and topped with cauliflower fritters) and ‘Tandoori Jheenga’(tiger prawns scented with carom seed and char-grilled in a tandoori oven, served with mint and coriander chutney). 

Announcing the launch of Punjab Grill in Bangkok, Rohit Aggarwal, Director, Lite Bite Foods said, "After consolidating presence and making a strong connect with food lovers in the various cities like Singapore, Abu Dhabi, Delhi, Mumbai, Pune & Bangalore, this is the perfect time for us to enter the City of Angels.”

The menu at Punjab Grill Bangkok has been designed by Chef Gurpreet Singh & Chef Bharath Bhat. Chef Bharath brings with him a wealth of experience from 5-star hotels and resorts such as Grosvenor House Dubai, Armani hotels, St. Regis, Le Meridien and Alila resorts.  He has played a major role to ensure that not only high quality fresh ingredients and local produce are available, but also that the dishes selected reflect the discerning standards and authenticity of the Punjab Grill brand.

“We are delighted that Lite Bite Foods has chosen to open Punjab Grill Bangkok in the premises of our hotel.  Although the restaurant has its own main entrance in the driveway and is geared to be a separate dining destination, our guests will also have the benefit from having such a reputable Indian restaurant on their doorstep”, commented Simon Ramsay, General Manager of Radisson Suites Bangkok Sukhumvit hotel.

 

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The Artful Baker opens outlet at Khan Market
The Artful Baker opens outlet at Khan Market
 

Lite Bite Foods, one of the fastest growing F&B retail company in the country has launched The Artful Baker, a patisserie and Boulangerie in New Delhi’s posh Khan Market.

The launch event was a well-attended affair with prominent faces from the social, food and fashion world.

Amit Burman, Chairman Lite Bite Foods said, “We see a huge potential for a hi-end bakery brand to grow and evolve to cater to different requirements of the people. With the launch of The Artful Baker, we are very happy to bring the best in class delicacies for the discerning food lovers of the city. This is just the start of The Artful Baker brand and we look forward to opening it at more locations soon.”

The Artful Baker is the perfect destination to find delicious cakes, croissants, breads and many other sweet and savory items around.

With bakery at its heart, The Artful Baker offers the best of artisanal breads and patisserie, combining authentic techniques with quality ingredients. One can select from a delicious range of savory and sumptuous desserts along with refreshing beverages.

The European style boulangerie has been set in chic and simple yet elegant interiors. The Artful Baker welcomes everyone who enjoys good food and good life.

The brand chef of The Artful Baker, Chef Sahil Mehta is India's First Certified Bakery, Pastry and Chocolate Expert from Lenotre, France. He is the man behind many renowned patisserie brands such as Choco Diva, Renaissance, Bread & More and L’Opera.

Brand Chef Sahil said, “I'm really excited to launch The Artful Baker! Many months of hard work is now taking shape, we’ve had some great feedback from the industry with our recent pop-up storewhich helped us to further shape the final offering. I am looking forward to personally meet our patrons and provide them with a delectable experience.”

The menu at The Artful Baker will include Multigrain, French Peasant, Whole wheat breads, Ham & Cheese Croissants, Whole Wheat Pesto Paneer & Chicken sandwiches and some signature desserts like Chocolate, Raspberry and Salty Macaroons, Lemon Tart, Double Chocolate Chip Muffin and Paris Brest which are sure to tingle ones sweet tooth.

 

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Lite Bite Foods HMSHost to invest Rs 100 crore in next 3-4 years to develop travel destinations
Lite Bite Foods HMSHost to invest Rs 100 crore in next 3-4 years to develop travel destinations
 

In an endeavour to evolve the F&B industry in India, Lite Bite Foods with HMSHost, the world’s largest provider of food and beverage services will together bid to acquire the rights to launch and operate international and domestic F&B outlets at retail destinations like airport, train stations and highways across India.

The joint venture will operate under the name Lite Bite Foods HMSHost and will be based out of Gurgaon.

With HMS Host’s presence across the dynamic F&B markets in the world, it will bring tremendous opportunities for Lite Bite Foods to enter new markets.

Speaking on the occasion, Lite Bite Foods Chairman Amit Burman said: “Lite Bite Foods has in its fold a number of strong food retail brands like Baker's Street, Punjab Grill and FrescCo, and Autogrill is among the oldest and the leading F&B service provider for travellers across the globe. The new company has the combined value of Autogrill's international expertise and experience and Lite Bite Foods' extensive local market and cuisine knowledge and network of established outlets. This agreement represents each organization’s strong commitment to provide the best F&B retail experience to our consumers across all travel channels. Together, we will bring an exciting new force to the country's travel food retail industry and revolutionise this emerging channel.” The joint venture will operate under the name Lite Bite Foods HMSHost and will be based out of Gurgaon.

While HMS will own 51% of the joint venture, LBF will own the remaining 49%. The association combines the global resources and expertise of HMSHost and Lite Bite Foods.

The partnership will capitalize on the strong reputation HMSHost has developed as a leading provider of food and beverage services for travellers. Lite Bite Foods will use its expertise in operating outlets at Delhi & Mumbai airports and its robust presence across the country.

Further to this, Rohit Aggarwal, Director, Lite Bite Foods said, “Lite Bite Foods HMSHost proposes to acquire the rights to operate outlets at the Airports in India and neighboring countries, at these locations, we plan to increase the brand presence of all our brands at strategic locations.”

Sharad Sachdeva, CEO, Lite Bite Foods said, “With millions of passengers travelling annually, the transit hubs like Airports & Railway Station have become a strategic location for our brand’s presence. We are very excited about this JV and this association will definitely help extend our brand in neighboring countries as well.”

“This partnership is an important step forward in the strategy of expansion in emerging markets, especially in Asia, which the Group has been adopting in recent years,” said HMSHost International CEO Walter Seib. “We are confident that the know-how developed by Autogrill on an international level and Lite Bite Foods’ knowledge of the Indian market will enable the two companies to successfully expand in all the travel channels in the country. We are thrilled to work with one of the most reputable family companies in India which have been very successful in the food & beverage sector as well.”

 

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Lite Bite Foods opens Belgian Fries at Terminal 1D- New Delhi
Lite Bite Foods opens Belgian Fries at Terminal 1D- New Delhi
 

Lite Bite Foods, one of the largest F&B retail has opened the first airport outlet of Belgian Fries at Terminal 1D New Delhi Domestic Airport.

Belgian Fries offers luxurious, perfectly cut, fully loaded fries and other travel food options such as Hotdogs, Lasagne and Chicken Strips.

These hot fries can be enjoyed on their own, topped off with delicious sauces and even paired with one of sinful signature smoothies. The patrons can choose fries from lip smacking options such as Butter Chicken, Paneer Makhani, Mexican Salsa, Cheese and everyone’s favourite Indian Chaat. Moreover, patrons have the freedom to make their own version of fries with choices in dressings and seasonings.

Rohit Aggarwal, Director, Lite Bite Foods said, “We are delighted to add Belgian Fries to our list of franchise outlets at the Airport. This further adds yet another offering in our bouquet of QSR outlets that we operate at the airport.Our existing outlets at the Airports are doing extremely well and we hope to generate similar business with Belgian Fries.”

According to Sharad Sachdeva, CEO, Lite Bite Foods, “Lite Bite Foods has a number of franchisees of renowned brands in its fold, such as Krispy Kreme, 4700 BC Popcorn, Café Delhi Heights. Belgian Fries will add variety to the existing food options to the travelers and will open our market to youngsters and kids.”

By now, Lite Bite Foods has a Street Food by Punjab Grill outlet at T3 terminal and a Baker Street outlet that was recently awarded ‘Airport outlet of the year’ at the Indira Gandhi International Awards, 2015.

The company also operates various other brands at the airports such as Pizza Hut, KFC, Krispy Kreme, 4700 BC.

 

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Lite Bite Foods partners with HMSHost to operate outlets at National and International Airports
Lite Bite Foods partners with HMSHost to operate outlets at National and International Airports
 

Lite Bite Foods has announced its association with HMSHost, the world’s largest provider of food and beverage services for travel retail destinations like airport, train stations and highways.

With this move, Lite Bite Foods aims to acquire the rights to launch and operate outlets at several key Domestic and International Airports across India and Asian countries.

The joint venture will operate under the name Lite Bite Foods HMSHost and will be based out of Gurgaon or Hyderabad.

While HMS will own 51 per cent of the joint venture, LBF will own the remaining 49 per cent.

“Lite Bite Foods has in its fold a number of strong food retail brands like Baker's Street, Punjab Grill and FresCo, and Autogrill is among the oldest and the leading F&B service provider for travellers across the globe. The new company has the combined value of Autogrill's international expertise and experience and Lite Bite Foods' extensive local market and cuisine knowledge and network of established outlets. This agreement represents each organization’s strong commitment to provide the best F&B retail experience to our consumers across all travel channels. Together, we will bring an exciting new force to the country's travel food retail industry and revolutionise this emerging channel,” shared Amit Burman, Chairman, Lite Bite Foods.

The association combines the global resources and expertise of HMSHost and Lite Bite Foods. The partnership will capitalize on the strong reputation HMSHost has developed as a leading provider of food and beverage services for travellers. Lite Bite Foods will use its expertise in operating outlets at Delhi & Mumbai airports and its robust presence across the country.

Further to this, Rohit Aggarwal, Director, Lite Bite Foods said, “Lite Bite Foods HMSHost proposes to acquire the rights to operate outlets at the Airports in India and neighboring countries, at these locations, we plan to increase the brand presence of all our brands at strategic locations.”

Adding to the same, Sharad Sachdeva, CEO, Lite Bite Foods said, “With millions of passengers travelling annually, the transit hubs like Airports & Railway Station have become a strategic location for our brand’s presence. We are very excited about this JV and this association will definitely help extend our brand in neighboring countries as well.”

“This partnership is an important step forward in the strategy of expansion in emerging markets, especially in Asia, which the Group has been adopting in recent years,” said HMSHost International CEO Walter Seib. “We are confident that the know-how developed by Autogrill on an international level and Lite Bite Foods’ knowledge of the Indian market will enable the two companies to successfully expand in all the travel channels in the country. We are thrilled to work with one of the most reputable family companies in India which have been very successful in the food & beverage sector as well.”

 

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Lite Bite Foods to open The artful Baker in Khan Market
Lite Bite Foods to open The artful Baker in Khan Market
 

Lite Bite Foods, one of the fastest growing restaurant companies in India has announced to open ‘The Artful Baker’, a patisserie and Boulangerie café.

The chain is also setting a pop-up of the Artful Baker by serving delicious cakes, croissants, breads and many other sweet and savory items at Select City Walk till August 2, 2015.

“A fashionable rise of high trend patisserie is certainly official in India. Our trained culinary team has developed a one-stop-shop for your favorite macaroons, muffins and breads. The Artful Baker will offer great flavors in less calories, less guilt and is also not too pricey. It’s essential that we offer the best in class delicacies for everyone,” shared Rohit Aggarwal, Director, Lite Bite Foods.

With the bakery in its heart, The Artful Baker will soon pan out into a complete Café in the next few weeks, including a delicious range of breakfast & bakeries, salads and sandwiches, pizzas, mains & grills, picnic baskets, desserts, refreshing drinks and a selection of beers & wines.

The brand chef of The Artful Baker, Chef Sahil Mehta is India's First Certified Bakery, Pastry and Chocolate Expert from Lenotre, France. He is the man behind many renowned patisserie brands such as Choco Diva, Renaissance and L’opera.

“I would love to attend the customers personally, present the delicacies and welcome meaningful feedback. The Artful Baker aims to create a culture of all day dining, easy drinking, and laidback weekends for people who appreciate good food and good life. The Artful Baker is on the go to buzz the sweet appetite,” said Sahil.

The menu at The Artful Baker will include Multigrain, French Peasant, Whole wheat breads, Ham & Cheese Croissants, Whole Wheat Pesto Paneer & Chicken sandwiches and some signature desserts like Chocolate, Raspberry and Salty Macaroons, Lemon Tart, Double Chocolate Chip Muffin and Paris Brest which are sure to tingle ones sweet tooth. The Artful Baker offers the best of Artisanal breads & patisserie, combining authentic techniques with quality ingredients.The dishes have been carefully crafted and the ingredients are selected keeping in mind the health conscious minds.

 

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Lite Bite Foods hosts Chair Yoga session for its employees
Lite Bite Foods hosts Chair Yoga session for its employees
 

RI Bureau

In today’s era, it’s tough for a professional to take out time from his/her busy routine. From chaotic schedules to indefinite meetings; their days are filled with unexpected events. Moreover, the excruciating heat and pollution tends to deteriorate our body and mind over a period of time.

With the whole world celebrating International Yoga Day with fervor, Lite Bite Foods organized a Chair Yoga session with Yoga Instructor Sujeet Singh for all its employees at its corporate office.

“Chair yoga is the best way to relax from head to toe without the stress of getting out of your chair. This flow is also perfect for those wanting a quick way to stretch your body and relieve tension while at work, without leaving your office chair,” says Sujeet Singh who has been practicing Yoga for almost a decade.

Commenting on the same, Rohit Aggarwal, Director, Lite Bite Foods said, “To help our hard working employees, we tried to infuse the age old practice with a modern twist. We at Lite Bite Foods have always vouched for the well-being and health quotient of our employees and we regularly organise Blood Donation Camp, Health Check-up Camp, Eye Check-up Camp, Fight Diabetes and Fight Cholesterol camps at our office.”

With this initiative, Lite Bite Foods has reiterated the benefits of Yoga for a working professional. Practices such as Chair Yoga not only keep the mind stress free but also improve strength and flexibility.

 

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Lite Bite Foods partners with IRCTC to offer delicacies in train
Lite Bite Foods partners with IRCTC to offer delicacies in train
 

Lite Bite Foods, owned by Dabur Scion Amit Burman has partnered with IRCTC (The Indian Railway Catering and Tourism Corporation) to offer scrumptious and high quality cuisines in train.

The restaurant will offer food at a budget price to commuters travelling by Indian Railways.

“We are delighted to tie up with Indian Railways; we look forward to cater passengers across the country with best of our delicacies. Every passenger can now opt for his/her favourite cuisine, who earlier preferred to munch chips and biscuits than buying food on the train,” said Rohit Aggarwal, Director, Lite Bite Foods.

The services will be offered at New Delhi, Nizamudddin, Old Delhi and Delhi Cantt railway stations

The tie up is a part of IRCTC’s endeavor to offer varied cuisines to passengers to choose from its newly launched e-catering service.

Railway passengers can now relish the delicious north Indian thali by Street Foods by Punjab Grill.

A passenger can order either by logging on to IRCTC’s E-Catering website (http://ecatering.irctc.co.in/eCatering/) or through IRCTC’s toll-free number 1800-1034-139 and 0120-2383892-99 or an SMS to 139 giving details of their PNR and seat number.

“We also plan to extend the service to more stations gradually and introduce kiosks of Lite Bite Foods’ core brands (Punjab Grill, Baker Street, Asia 7) at various Railway Stations,” added Sharad Sachdeva, CEO, Lite Bite Foods.

The Indian Railway Catering and Tourism Corporation (IRCTC) has recently identified 1,144 more trains for extension of its e-catering service, which allows passengers to get the food of their choice from leading food chains delivered to their seat via online or SMS booking.

With this tie up, Lite Bite Foods has expanded its presence and entered the railways, the company was earlier awarded the food & beverage concessions at Mumbai Airport and New Delhi Airport and has set up Street Food by Punjab Grill, Baker Street and also operates various other brands at the airports such as – Pizza Hut, KFC, Krispy Kreme and 4700 BC.

 

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Lite Bite foods opens Krispy Kreme & 4700 BC at terminal 1D New Delhi Domestic Airport
Lite Bite foods opens Krispy Kreme & 4700 BC at terminal 1D New Delhi Domestic Airport
 

Lite Bite Foods, one of the largest F&B retail company in the country has opened the first airport outlets of Krispy Kreme Doughnuts and 4700 BC Popcorn at Terminal 1D, New Delhi International Airport.

While Krispy Kreme will serve its signature glazed doughnuts such as Vanilla Cappuccino, Strawberry Shortcake, Éclair and a variety of beverages to go with it, 4700 BC will offer their unique flavored popcorns.

“We are delighted to add Krispy Kreme and 4700 BC in the list of our franchise outlets at the Airport. With millions of passengers travelling annually, the Delhi Airport has become a hub for QSR and Café’s. These outlets will add variety to the existing food options to the travelers and will open our market to youngsters and kids,” shared Rohit Aggarwal, Director, Lite Bite Foods.

The outlets will add to the company’s existing portfolio of core brands and franchise models giving more choices to kids and youngsters who are looking for some interesting food options at the Airport.

“We are happy to associate ourselves with Krispy Kreme and 4700 BC.Our existing outlets at the Airports are doing extremely well and we hope to generate similar business with these brands.”added, Sharad Sachdeva, CEO, Lite Bite Foods.

Lite Bite Foods has QSR brands such as Street Food by Punjab Grill and Bistro Café Baker Street that was recently awarded ‘Airport outlet of the year’ at the Indira Gandhi International Awards, 2015. The company also operates various other brands at the airports such as – Pizza Hut, KFC and has plans to start Burger King, and Belgian Fries.

 

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Punjab Grill introduces range of summer drinks
Punjab Grill introduces range of summer drinks
 

Punjab Grill, the fine dining restaurant by Lite Bite Food has introduced a range of summer drinks at its restaurants.

Prepared by Chef Gurpreet Singh, Summer Drinks Menu at Punjab Grill is prepared with handpicked ingredients and the freshest of seasonal fruits.

Some of the drinks available at the restaurants are Aam Panna, Mulberry, Annar and Bael. The new range also includes - homemade thandai - a mix of freshly ground almonds, fennel, pepper and cardamom.

Punjab Grill will also serve a tropical range of Mojitos – Summer Melon mojito, prepared with fresh watermelon and lemon chunks and garnished with mint leaves, Jamun Ice Tea and Meetha patta mojito, an in-house specialty.

The offer is available at Punjab Grill outlets at Select City Walk, Saket, Ambience Mall, Gurgaon and Pacific Mall, Tagore Garden.

The summer drinks are priced between Rs 195 to Rs 245 plus taxes.

 

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Delhi Daredevils team shows cooking skills at Fresc Co, Ambience Mall
Delhi Daredevils team shows cooking skills at Fresc Co, Ambience Mall
 

RI Bureau

Lite Bite Foods, the official F&B Partner of Delhi Daredevils in the current season of IPL, hosted a lunch for the Delhi IPL team at Fresc Co outlet in Ambience Mall, Gurgaon.

An engaging cook off competition was held between the players at the restaurant.

Nine players were divided into four teams, who competed against each other to dish out the best Pastas and Salads.

The cook off saw players such as Saurabh Tiwary, Imran Tahir, Angelo Mathews, Amit Mishra, Shreyas Iyer, Mayank Agarwal, Gurinder Sandhu, Dominic Joseph and Jaidev Unadkad had a great time off the field.

The Punjab Grill team of Imran Tahir and Mayank Agarwal won the cook off by dishing out Murg Makhani in 8 minutes.

The event witnessed huge gathering including fans, guests and onlookers who were seen enjoying and interacting with the players especially about their love for food and different cuisines.

 

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Punjab Grill all set to add tadka to the food life of Mumbai, opens fourth outlet in the city
Punjab Grill all set to add tadka to the food life of Mumbai, opens fourth outlet in the city
 

Lite Bite Foods, one of the fastest growing F&B Retail Company in the country has launched ‘Punjab Grill’ outlet in Mumbai.

The Gourmet Fine Dining- from the royal kitchens of Punjab is located at Andheri West.

Adding lots of tadka to the city's vibrant and cosmopolitan cultural and gastronomical landscape, this will be the fourth Punjab Grill outlet in Mumbai.

Strategically located in Andheri West, New Link Road, this fine dining restaurant is spread across 3400 sq ft with a seating capacity for 120 people.

“Gourmet Indian food has always had a huge demand within India, however, has not yet reached its true potential. The other three outlets of Punjab Grill, have received an overwhelming response from patrons, which inspires us to offer the finest Indian food and hospitality in our fourth outlet too. Mumbai being a dynamic city, it has always been on our target for expansion of our brands across the Group,” said Rohit Aggarwal, Director, Lite Bite Foods.

The launch party saw many famous faces enjoying the evening. Daira, a Mumbai-based alternative progressive rock band performed at the launch and made the guests groove to their beat.

The outlet brings with itself the culinary gems such as Veg Kurkuri, Lahori Seekh, Tandoori Pomfret, Ajwaini Fish Tikka, KhaamKhatai, Malai Chena Peda, Raarhya Meat. The menu also includes mouthwatering sweet delicacies such as Phirni, Kulfi Rabri Patter, Litchi Ki Tehri and many more.

Lite Bite Foods is one of the largest and the most dynamic F&B Retail companies in the country with over 9 core brands under its umbrella.

With more than 86 operational outlets, currently covering more than 1 million Sq ft of Retail space, the company has a strong presence in Malls, High Streets, Airports, Multiplexes, Office complexes, Hotels and other high footfall locations.

LBF has set up strategic Real Estate and Business partnerships with leading international brands like Subway and The Eat Out Group - One of the leading restaurant chains and Airport concessionaire operators in Europe, PVR Cinemas, DIAL, MIAL and all important developers in India.

LBF further aims at an aggressive growth through judicious joint ventures and acquisitions. The awarded hero brands are Punjab Grill- Gourmet Fine Dining, Zambar- Coastal Kitchen, Fresc Co, Asia 7 — winner of several critic awards and well known for their respective cuisines across the country.

 

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Lite Bite Foods takes Zambar to Abu Dhabi, opens first outlet
Lite Bite Foods takes Zambar to Abu Dhabi, opens first outlet
 

Lite Bite Foods, one of India’s largest F&B retail companies, which runs restaurant chains including Punjab Grill, Zambar, Asia Seven, FrescCo and Baker Street has made its foray in the UAE market with the launch of Zambar, Coastal Cuisine Kitchen in Abu Dhabi.

Zambar, a unique restaurant concept, has successfully established itself as serving traditional, home-style cuisine from the South Indian coastal region.

The restaurant is located in Bawabat Al Sharq Mall, one of the biggest malls in Abu Dhabi.

The menu will be little spiced up to craft the sumptuous delicacies from varied cuisines like Chettinad, Kuttanad, Malabar, Coorgi, Mangalorean and Madras curries and vegetables, spanning all four South Indian states.

“We want to introduce the Middle East customers to the unique flavours of Coastal food from India. Bawabat Al Sharq Mall has been selected due to its high footfall of Emiratis which will give a good brand direction for the launch of Zambar in other GCC countries in terms of menu and flavour profile. Also, UAE is a fertile ground for brand expansion and revenue growth. It will open up the entire UAE market for us,” shared Rohit Aggarwal, Director, Lite Bite Foods.

Lite Bite Foods has tied up with Food Quest Restaurants Management LLC, a restaurant master franchise investor and operator developing leading international F&B brands across MENA for this expansion.

The brand has earlier announced to launch a premium dining brand, American Tandoor by June 2015. The first American Tandoor outlet shall be opened in Washington.

 

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Lite Bite Foods looks at aggressive expansion
Lite Bite Foods looks at aggressive expansion
 

Lite Bite Foods, promoted by Rohit Aggarwal and Dabur Scion, Amit Burman is looking at aggressively expanding in India and abroad.

The group which recently announced opening of a premium dining brand American Tandoor in US, is planning to add more Punjab Grill, Baker Street and Street Food outlets in India and abroad.

The group is also planning to launch a Gastropub called ‘The Local’ in west Delhi by 22nd January 2015.

“We plan to add a couple of more Punjab Grill, Street Foods by Punjab Grill and Baker Street outlets in India and abroad. We are also launching a Gastropub called ‘The Local’ in the West part of Delhi on the 22nd of January, 2015,” said Rohit Aggarwal, Director, LBF.

LBf is also looking for huge investment plan considering the expansion that the group is aiming at.

“The group will invest over Rs 100 crore in the next two-three years through internal accruals to grow its existing portfolio of brands in India and overseas,” added Aggarwal.

The company is expecting to close the current financial year with a turnover of Rs160 crore, with over 92 outlets running by March 2015.

 

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Lite Bite Foods to launch American Tandoor by June
Lite Bite Foods to launch American Tandoor by June
 

Lite Bite Foods, promoted by Rohit Aggarwal and Dabur Scion, Amit Burman is planning to launch a premium dining brand American Tandoor in US.

“The restaurant chain will serve Indian cuisine in an American way and will open its first outlet by June 2015,” says, Rohit Aggarwal, Director, Lite Bite Foods.

The first American Tandoor outlet will be a 250 seater, spread over 5,500 square feet, in one of the biggest malls in Washington DC — Tysons Corner Centre.

“The group has also made an investment of around Rs10 crore for this”, added, Aggarwal.

LBF will also invest over Rs 100 crore in the next two-three years through internal accruals to grow its existing portfolio of brands in India and overseas.

Presently, the brand operates restaurant chains such as Punjab Grill, Bakers Street and Street Foods by Punjab Grill in India.

The company is expecting to close the current financial year with a turnover of Rs160 crore, with over 92 outlets running by March 2015.

It currently operates 88 outlets through franchisee formats such as Subway and own brands like Punjab Grill, Asia Seven, FrescCo, Zambar, Pino's, Street Foods of India, Bakers Street and Savour.

The company will also launch a new gastro pub brand, The Local, by the end of January.

 

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Lite Bite Foods, promoted by Dabur's Amit Burman, to touch Rs 500 crore in revenue
Lite Bite Foods, promoted by Dabur's Amit Burman, to touch Rs 500 crore in revenue
 

Lite Bite Foods, promoted by Dabur's scion Amit Burman, expects to touch Rs 500 crore revenue in the next two-three years and is planning to add 25-30 stores annually.

The expansion will require investments of Rs 70-80 crore, which Burman, Chairman of Lite Bite Foods will invest through internal accumulation. The company is also planning to take initial public offering in two-three years.

Presently, LBF has over 100 stores under brands such as Punjab Grill, Asia Seven, Zambar, Fres Co, Pino’s and Street Foods of India.

Recently, the company partnered with Puranmal Foods, a Mumbai-based sweets company to sell sweets in Delhi-NCR.

“In the last couple of years, we have realised that there exists a big vacuum in the Indian sweets and savories categories within the high-end B2C, B2B as well as QSR segment. With a proven legacy and an impeccable track record, Puranmal was a natural choice. They already have a significant presence in Mumbai and had always shown keen interest in venturing into the capital city. And we at LBF, always looked to introduce new verticals and it made perfect sense for us to partner with Puranmal on Signature," says Amit Burman to Restaurant India.

 

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Lite Bite Foods join hands with Puranmal Foods to Launch 'Signature Sweets'
Lite Bite Foods join hands with Puranmal Foods to Launch 'Signature Sweets'
 

Lite Bite Foods, one of India’s most dynamic and fastest growing F&B conglomerate is set to join hands with Puranmal Foods, a name synonymous with quality Indian sweets to launch SIGNATURE SWEETS, a Mithai operation focusing on Delhi-NCR.

Signature will start its operations by targeting the upcoming festive season, targeting corporate clients, large industrial houses and Delhi based socialites.
Signature is conceived as a boutique brand keeping in mind the need to explore the expanding sweet market of Delhi-NCR in the high end B2C, B2B and later on in a QSR format.

Puranmal, which has been a partner of LBF for supplying of products for their Mumbai outlets, was a natural choice. With Signatures as a brand, it aims to provide a more personalized service by working directly with the customers. Signature will also offer personalized and specialty services such as Creation of custom flavour boxes or gift boxes, décor and design of sweets, unique dessert display and setup at an event.

“In the last couple of years, we have realized that there exists a big vacuum in the Indian sweets and savories categories within the high end B2C, B2B as well as QSR segment. Puranmal, with a proven legacy behind them have had an impeccable track record was a natural choice. They already have a significant presence in Mumbai and had always shown keen interest in venturing into the capital city. And, we at LBF have always looked to introduce new verticals and it made perfect sense for us to partner with Puranmal on Signature”, says, Amit Burman & Rohit Aggarwal, Director(s) – Lite Bite Foods.

Deepti Chawla, Director – Puranmal Foods India (P) Ltd. says, “In the past few years, our brand has continuously re-invented itself. After maintaining successful relationships with some of the giants in the hospitality industry, we realized the potential of replicating the same in North India too and Delhi-NCR with its pre-dominant North Indian population have always been the big spenders on Indian sweets and savouries.”

The new brand will boast of a range that will include Kaju Pista Roll, Kaju Katli, Milk Cake, Malai Doda, Nutberry, Dateberry, Kaju Anjeer Roll, Roasted Barfi, Soan Papdi amongst other.

 

 

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