Known for its vast music library of Indian and international music, spanning decades and genres.
Known for its vast music library of Indian and international music, spanning decades and genres. Focuses on preserving and reviving old music through initiatives like digitization and re-recordings. Embraces digital transformation with its Saregama Ava app and online music licensing services. Faces challenges in competing with global music streaming platforms and adapting to changing music consumption trends. Actively invests in technology, partnerships, and content creation to maintain its relevance and reach.
Music production and distribution: Produces, acquires, and licenses music across various genres and languages, including film music, non-film music, Carnatic, Hindustani classical, devotional music, and more. Physical and digital music formats: Sells music through CDs, DVDs, vinyl records, and digital platforms like their Saregama Ava app and other music streaming services. Film music rights ownership: Owns music rights for a vast library of Hindi and regional films. Music licensing: Licenses music for film, television, advertising, brands, and other media. Saregama Carvaan: Sells digital music players pre-loaded with curated Indian and international music, popular among older generations.
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