Why is the Demand for Home Appliances in India Constantly Rising

Diwali is an occasion for celebrating new beginnings, and refreshing the home is often an important part of the festivities. From decorating living spaces and preparing the dining area for family gatherings to adding thoughtful accents to bedrooms and entryways, home decor plays a key role in setting the festive mood. This also makes home furnishings and decorative accessories thoughtful gifting options for friends, family members, and loved ones.

For those looking beyond conventional festive gifts, furniture, statement fixtures, and functional decor pieces offer options that combine aesthetics with everyday utility. Whether it is a coffee table for the living room, a dining set for family gatherings, or a decorative console for the entrance, the right addition can bring a fresh perspective to familiar spaces.

Here are five home decor and furnishing gifts to consider this Diwali.

Best Home Decor Gifts to Buy This Diwali

1. GADOTT Regalia Crystalo Faucet: A Statement Addition to the Bathroom

For someone who appreciates distinctive interiors, the GADOTT Regalia Crystalo basin mixer offers a decorative addition to the bathroom. Its crystal-inspired silhouette and sculpted detailing bring an artistic element to the vanity, while the distinctive handles add to its visual appeal. Unlike conventional home accessories, a statement bathroom fixture can influence the overall character of the space without requiring a complete renovation. The Regalia Crystalo is suited to homeowners looking to introduce a touch of luxury through carefully chosen fittings. It makes an interesting Diwali gifting option for those who enjoy refined interiors and pay attention to design details across their homes.

2. Urban Ladder Cayman Round Glass-Top Coffee Table: A Centrepiece for the Living Room

The living room often becomes the centre of festive gatherings, making furniture an appropriate choice for a home-focused Diwali gift. Urban Ladder's Cayman Round Glass-Top Coffee Table combines a glass surface with a wooden base, bringing together contrasting materials in a contemporary design. Its round silhouette makes it suitable for different seating arrangements, while the tabletop provides space for decorative accents, fresh flowers, candles, and festive accessories. Beyond its decorative appeal, the coffee table serves a functional purpose in everyday living spaces. It is a suitable gifting choice for homeowners looking to refresh their living rooms with a piece that balances utility and design.

3. Furniselan Boston Solid Wood Rattan Cane Dining Table Six-Seater Set: For Festive Family Gatherings

For families who enjoy hosting festive meals and get-togethers, the Furniselan Boston Solid Wood Rattan Cane Dining Table Six-Seater Set offers a functional home furnishing gift. The set combines a wooden dining table with rattan cane detailing on the chairs and a bench, creating a mix of natural materials and warm textures. Its six-seater arrangement accommodates family meals and social gatherings, while the combination of individual and bench-style seating adds flexibility to the dining area. The warm brown finish and cane elements lend a natural character to the space, making it an option for those looking to create an inviting setting for festive celebrations.

4. Fabindia Sattva Mango Wood Bedside Table: A Functional Bedroom Addition

Home decor gifting can also extend to personal spaces such as bedrooms, where smaller furniture pieces can make a noticeable difference. Fabindia's Sattva Mango Wood Bedside Table offers a compact and functional addition, with its wooden construction and natural finish bringing warmth to the interiors. It provides a convenient surface for keeping everyday essentials within reach while complementing bedrooms featuring natural materials and understated design elements. Its practical size makes it suitable for different bedroom settings, while the mango wood construction adds to its traditional appeal. The bedside table makes a thoughtful Diwali gift for someone who appreciates functional furniture with a simple, natural aesthetic.

5. Ellementry Autumn Dusk Console Table: A Welcoming Addition to the Entryway

The entryway creates the first impression of a home, making it an ideal space for a decorative upgrade. Ellementry's Autumn Dusk Console Table offers a functional surface for arranging flowers, decorative lights, candles, and festive accents. Its design allows homeowners to style the entrance without occupying too much floor space, while also providing room for keeping everyday essentials organised. During Diwali, the console can be decorated with diyas, festive arrangements, and seasonal accessories to create a welcoming entrance for guests. Combining decorative appeal with everyday functionality, it makes a considered gifting option for homeowners who enjoy styling their living spaces.

Conclusion

Home decor and furnishing gifts offer an opportunity to make Diwali celebrations more personal by choosing pieces that become part of everyday living. From statement bathroom fixtures and contemporary coffee tables to dining furniture, bedside tables, and decorative consoles, these options cater to different spaces and interior preferences.

Whether gifting someone who enjoys hosting family gatherings or a homeowner looking to refresh their personal spaces, thoughtfully selected home decor pieces can add both character and functionality. This Diwali, furniture and design-led accessories offer an alternative to conventional presents, bringing a lasting touch to festive gifting.

Frequently Asked Questions (FAQs)

1. What are the best home decor gifts for Diwali 2026?

Some home decor gifting ideas for Diwali include coffee tables, dining sets, bedside tables, decorative consoles, statement bathroom fixtures, tableware, lighting accessories, and decorative accents. These gifts combine aesthetic appeal with everyday functionality.

2. Why is home decor a good Diwali gifting option?

Home decor makes a thoughtful Diwali gift because it can be used beyond the festive season. Furniture and decorative accessories help refresh living spaces while reflecting the recipient's personal style and interior preferences.

3. What are some practical home decor gifts for Diwali?

Practical home decor gifts include coffee tables, bedside tables, dining furniture, console tables, decorative bathroom fittings, and storage accessories. These products combine utility with design and can become part of everyday home settings.

4. What are some home decor gifts for someone who enjoys hosting?

Dining table sets, coffee tables, decorative serving accessories, tableware, and statement lighting are suitable gifting options for people who enjoy hosting family meals and social gatherings.

5. How can I refresh my home for Diwali without renovating?

A festive home refresh does not require a complete renovation. Adding a new coffee table, updating furniture, introducing decorative lighting, styling a console with festive accessories, or upgrading bathroom fittings can give familiar spaces a fresh look.

Building a brand for your consumer product takes years of understanding your target consumer, gaining trust, and building products that customers will come back to. Therefore, for more established companies looking to expand into new categories or target younger audiences, it can be an easier route to take on a brand that has already done this. This is becoming an increasing trend in the D2C space in India.

In January 2025, Hindustan Unilever acquired skincare brand Minimalist for a total valuation of USD 350 million. In February 2026, USV India acquired a majority stake in nutrition brand Wellbeing Nutrition for a total valuation of USD 175 million. More recently, in August 2026, Wipro Consumer Care acquired skincare brand Dermatouch for a total valuation of USD 41 million.

Between 2021 and August 2026, there were 105 acquisitions in the D2C sector in India, according to a report by Tracxn. There were also 15 IPOs. This shows that this sector is becoming more mature, and brand owners and investors have more options when looking to grow their business.

Also read: Malgudi: Shankar Mahadevan Takes South Indian Dining Up the Premium Ladder

Brand Equity is built over time

Akshika Poddar, Co-founder of The House of Rare, believes that when you do have an existing consumer base, there is more to gain. A lot of time and effort goes into developing a brand with high-quality products and excellent customer service.

"We always believe at The House of Rare that while the product is key, it is the brand that builds a long-term relationship with the consumer."

These companies also provide large companies with an already built consumer base, brand awareness, and proposition. This can be challenging to achieve if done from scratch.

Apurva Dixit, Vice President of Investment at Blume Ventures, agrees. Often you are purchasing a lot of hard work already done by the founders.

"The one thing they cannot really cut down on is building their brand. It takes time to build trust with consumers."

She noted, however, that not all established brands will have created a strong and loyal customer base. If they rely heavily on marketplaces or other distribution partners, then they may not have such a strong independent customer loyalty.

Also read: How GRM Foods Is Growing 921 Basmati Rice Globally

Valuation goes beyond revenue

While growth makes a brand attractive, profit plays a big role.

"The main thing driving a brand into play is growth. The margin drives valuation," Dixit said.

Factors like EBITDA, customer retention, pricing power, and brand equity play a role when companies are looking to acquire. But in India, there has been a trend for digital-first deals to be valued at around three to seven times revenue. It depends on the business and deal.

Ultimately, this is also a factor from a founder's perspective. The deal structure, whether the founder will stay involved, how independent they will be in operations, and what resources they will have will all have an impact.

Also read: From Premium Perfumes to Pocket-Friendly Scents

Scaling without losing your identity

Acquiring a D2C brand can provide access to finance, distribution, technology, manufacturing and retail infrastructure that will help drive growth into new markets, increase the store network and develop new product ranges.

But growth isn't always a given.

“When you get the best results, you've got the parent helping enable the brand rather than trying to rework everything,” said Poddar.

She stressed that keeping the brand and its knowledge of its customers is key to any acquisition strategy. The idea should be to enhance the brand's strengths.

Also read: Retail Sales Grow 8 Pc in September 2026 Ahead of Festive Season: Report

Exit opportunities through acquisitions

Dixit added that acquisitions can serve as good exit opportunities for early stage investors, especially for consumer businesses. Blume Ventures typically invests in brands that target an annual revenue run rate of Rs. 800-1,000 crore in 8-10 years, where it might be a more realistic option to go for an IPO instead.

The success of an acquisition in D2C depends on what happens post-acquisition. Buyers need to ensure that they can leverage the consumer base of the established brand and make the most of the larger organisation. Founders have an opportunity to find a partner that can help them scale faster while still protecting their brand.

Also read: Premiumization Reshapes India’s Home Appliance Retail Market

​This shift is a growing trend in consumer behavior that is focusing more on health and wellness as an integrated part of their lifestyle rather than something that comes into focus at times. Consumers have started looking at a wide array of products related to health and wellness, including sports nutrition, protein supplements, and women's wellness.

Beyond Discounts: The Rise of Informed Consumers

Discounts still play a major role in influencing purchase decisions, especially in a price-sensitive market like that of India. But when it comes to products belonging to the wellness segment, price factors alone are not sufficient for creating a loyal base among consumers. Products related to wellness need more thought processes.

In addition to the increasing access to information on the Internet, consumers are more likely to compare products, study their ingredients, and even look for alternatives prior to making the purchase. Instead of buying a product because of its high level of discounts, consumers seek a product that provides value for money.

Experimenting with new brands is also affecting online shopping practices in India. According to surveys conducted among online shoppers in India, around 25% of respondents said that they tried new brands due to their appearance on social media sites. This shows how effective digital platforms are in exposing consumers to new products.

For online wellness retailers, this creates an opportunity to move beyond transaction-led engagement and build meaningful relationships with consumers. Competitive pricing remains important, but it must be supported by credible product information and a consistent shopping experience.

Product Authenticity and Transparency as Market Differentiators

Building trust is especially crucial in the wellness retail industry since the authenticity of the products sold can affect customer confidence. With plenty of supplements, health foods, and nutritional products available to consumers through the web, it is essential for customers to feel confident that they are buying real products.

As far as India is concerned, it should be noted that 80% of consumers believe that the quality of goods and services is one of the key criteria that help to establish trust in the company, while 82% of consumers believe that the privacy of their personal information is the most important aspect in establishing such trust.

The credibility of retail platforms can be enhanced by collaborating with reliable brands, ensuring that the product listings are clear, offering information on ingredients and use, and sharing details about product quality and testing, where available. Equally important is communication on the pros and cons of the product.

As the world of wellness grows, a platform that helps customers to better understand a wide range of products can be very instrumental in developing trust.

Personalisation and Convenience Are Reshaping the Shopping Experience

Another factor that drives the online health retail market is the increasing need for convenience and personalised discovery. This is because consumers have various nutritional needs, fitness goals, dietary preferences, and life constraints. For example, a beginner buying a protein supplement for the first time will need more help compared to a fitness expert.

These diverse needs can be met using online forums through better product categorization, provision of product details, comparison tools, and education about products. Recommendations will also help as long as they are provided on the basis of user preferences in an ethical manner.

AI-assisted product recommendations are impacting the buying decisions of Indian consumers, as 62% of surveyed consumers have stated that they have made purchases which were impacted by AI recommendations. Furthermore, retailers who have employed business messages and click-to-message campaigns have seen a growth of 62% in the number of leads generated and 22% in the value of orders placed. All these figures demonstrate the potential of using AI-assisted discovery and conversational commerce to facilitate product discovery, query resolution, and making better purchasing decisions. Nonetheless, these numbers do not indicate an improvement in conversion rates for AI conversational commerce.

However, personalization needs to go hand-in-hand with responsible communication. Wellness items need not be treated as one-size-fits-all products, and the consumer should always be advised to look into his/her own needs and consult a competent professional if required.

From One-Time Purchases to Long-Term Consumer Relationships

Wellness is often something that takes commitment more than it does just a one-time purchase. The customers who use their nutritional supplements or healthy foods might come back again and again, thus making commitment and service very important.

For the retailer, the chance exists in creating connections that go beyond the marketing efforts. Fulfilment, support services, clear policies, and educational content are some factors that can be helpful in providing a more reliable experience for users. Feedback from consumers can help identify changes in consumer demands and enhance product discovery.

The more advanced the market gets, the more repeat transactions will be based on the value provided rather than merely on discounts.

The Road Ahead: Building a Trust-Led Wellness Ecosystem

The Indian retail wellness marketplace on the Internet will increasingly become a more mature form of consumerism, based on affordability, authenticity, accessibility, and information. Discounting will always remain an effective mechanism for pulling in consumers; however, in order to grow into the future, it must prove why consumers can trust it.

By blending diversification in products and openness in communication, they can develop an environment where consumers purchase not just to save money, but to feel more confident about their decisions regarding health and wellness.

Authored by: 

Anvi Shah, Co-Founder & Chief Business Officer, HyugaLife

 In FMCG, the festive lever is not a bigger discount. It is a pack that fits the occasion. Walk through a supermarket in the week before Diwali and look at how the same beverage is sold. A standard case of 24 bottles sits on the lower shelf, built for homes that drink it regularly and for shops that stock in bulk. Higher up is a smaller festive pack of eight or ten bottles, in festive packaging, light enough to carry on a family visit. A lot of festive shoppers pick the smaller one. Nobody cut the price to make that happen. The pack simply suited the moment.

Festive shopping in India is usually described through discounts, and in some categories that is fair. On a television or a washing machine, a festive offer can take thousands of rupees off the bill and decide the sale. FMCG runs on a different equation. Prices are already modest, and the manufacturer, the distributor and the retailer each depend on a slice of every unit. Once the shelf price has been pared down, there is little left to give away without one of them taking the hit.

There is demand to plan around. Equirus Capital’s July 2026 Consumer Sector Tracker expects FMCG demand to grow by 9 to 11 per cent between August and November 2026, helped by stronger purchasing power. With the market moving that way, brands want festive growth that does not mean handing over margin.

Dozens of small gifts, not one big purchase

A festival is not one big purchase. It is dozens of small ones. Employees, teams, support staff, neighbours, business associates, friends and relatives all get something. Most buyers do not want to spend thousands of rupees on each person. They do want what they give to look decent and to carry a little meaning. That is the opening for an everyday product. If the pack looks and feels like a gift, a familiar bottle becomes a sensible thing to take along.

Why smaller packs make commercial sense

The 24-bottle case is a sensible buy for a household that drinks the product every week, and for a shop that stocks it in bulk. It is not the pack most people want to carry into a relative’s home or hand out across an office. A pack of eight or ten is easier to carry, easier to share and easier to distribute, and a buyer can pick up several for different occasions: one for the team, one for the neighbours, one for the family. For the brand, it is a way to meet a new occasion without changing the product.

Premium without a bigger price tag

People often assume premium means a bigger pack or a higher price. In FMCG it needn’t. Smarter packaging, a festive look and a smaller pack can change how a product feels while the price stays inside a sensible gifting budget. Occasionally the packaging does it alone, with the price left exactly where it was. This kind of affordable premiumisation suits FMCG, where the buyer is spending a modest amount and still wants the result to look considered.

Something new for the retailer

Retailers have a stake in this too. A festive pack with a clear gifting purpose gives a shopkeeper something fresh to talk about, instead of one more item competing with its neighbours on price. It also gives distributors a reason to make room for it. The talk at the counter changes too. It is less about the discount on offer and more about what the pack is for.

Where discounts still belong

None of this means discounting is finished. In high-MRP categories, where the absolute saving can change a purchase, it will remain central. The point is that FMCG has a different festive opportunity, and copying the discount playbook from other categories can cost margin for little gain.

The bottom line

The question for FMCG brands is moving from how much to knock off the price to what the pack should be for. The brands that decide early what each pack is for, and fix size, packaging and price in the same conversation, usually go into the season better prepared than those that wait and then reach for a discount. And in festive weeks, plenty of shoppers are really looking for something to give. A brand that understands that can grow in the season without surrendering its margin.

Authored by: 

Nikhil Doda, Co-founder & COO, Lahori Zeera

When it comes to making video content, you cannot do without extra touches. Most times, when they are for the public. The bulk of the work involves the post-production phase, including scanning the video frame by frame and with a viewer's lens.

If you are also a video editor with multiple tasks, you try to beat deadlines. Even as you want to ensure that you have the best output that appeals to your client.

One issue you may experience in your editing workflow is a software glitch or a blackout. Your main editing software or app can unexpectedly break down due to a bug or underlying issue. Another likely interruption is hitting the editor’s block, a situation in which you are unable to make clean edits after several attempts.

In these cases, the need for extra hands arises to ensure everything is in place while keeping your editing trademark intact. Plus, you may need a tool on the side that does not undermine the overall message of the content.

The Shift towards AI-Based Video Editing

If you’re a video editor with extra tasks on your hands, artificial intelligence comes in handy. With quick processing technology, AI tools make the workflow easier. And complement the manual process. This covers when you are looking to beat a deadline. Or make edits, which would ordinarily take up your time.

Also, you may have been in talks with your client for weeks and making preparations to ensure everything is in place. A downside is an unexpected crash or app outage. As such, you may want to consider extending the delivery timeline, which would result in losing the client's confidence.

AI-based video editing simplifies the process by automatically aligning all required components in a video. Your content can be solid with everything in place, including lighting and sound. But the background, objects, and watermark are essential elements that convey professionalism.

While you may not be a fan of AI video editing tools, they come to the rescue if you are unable to troubleshoot your daily editing process. You can always extend your trials and opt for a makeshift solution to ensure a professional look.

Vmake Labs AI Background Remover

If you are looking to try out AI-based video editing tools, particularly for background removal, Vmake Labs is one option to consider. Ordinarily, your previous AI choices may not seem promising - owing to the experience. A first glance at the Vmake Labs makes a different thought.

The Vmake Labs workspace comprises several tools, including the AI background remover. Clicking on it is intriguing, such that no signup is required to access the page. Unlike others that go through the hurdles of signups only to generate poor backgrounds.

With an easy-to-understand interface, the guide on the page is straightforward: upload your video, remove the background, and replace it with something better. No complex editing skills required.

How Vmake Labs AI Changes Video Background in Three Steps

Going through the prompt, you can try out and change Video Backgrounds with these three steps.

• Open the Vmake Labs Webpage

Trying out the Vmake Labs video background remover meant visiting their page. And this is one of the things you can simply do. The page and listed prompts were simple to read and follow through.

• Upload the Video with the Background

The Video Background Remover tool supports uploading files through a link and from a device. It is one of the easiest things that you can do. A quick click on the link redirects you to your folders and imports the files to the webpage.

• Download the Preview

The uploaded video is processed by the Vmake Labs tool with a prompt to download in a new green background while retaining the video quality.

After the download, the background is gone. There were no weird edges in the new setting. There was a change in the background, with the same quality.

The Change in Your Workflow

Using tools like Vmake Labs AI solves an editor workflow problem. When it comes to certain situations - business videos, presentations, social media - the tools' input is okay.

The Video Background Remover handles tedious technical work for editors, enabling them to focus on tasks that require more expertise. For creators, it's a plus to record wherever the lighting works and feel comfortable. And backgrounds may not be a constraint or a worry.

Backgrounds matter in a story and contribute to the overall perfection. According to Sarah's experience, the Video Background Remover uses the best AI technology to filter out the works based on her experience. It has also contributed to her workflow by retaining the background quality just like the usual edits.

Vmake Labs-the Go-to Practice for Video Editing

The one-time AI video editing you fix for a client can gradually transition to daily custom. Over time, you can use the Vmake Labs Video Background Remover for client presentations and personal projects. Not only does it save time with training videos, but it also saves overall editing time.

With the online workspace, you will feel more confident in handling video projects. The Vmake Labs offers a reliable alternative without the subtle anxiety of a poor result. And this will make your overall video content workflow more professional.

On the other hand, the background remover does not have to replace the manual editing app. It is also not a bulky tool to master. Rather, it sometimes lessens the stress and thought process of your previous creation. It fits well into a video editor's workflow and lets you focus on other work that matters.

Whether you need money for a medical bill, home repair or family function, getting a loan decision quickly can make planning easier. Some borrowers receive pre-approved offers within minutes, while others may need to wait for additional checks. Preparing your documents, checking your eligibility and providing accurate details can reduce delays.

What Does Pre-Approval Mean?

Pre-approval is an initial offer from a lender indicating the loan amount and terms you may qualify for based on an initial assessment. It is not a final approval. The lender still needs to verify your documents, income and other details before sanctioning the loan. You may receive a pre-approved offer from your existing bank or when you check your eligibility or apply for a Personal Loan online.

How Can You Speed Up Pre-Approval?

You can help speed up the process by keeping your details ready and responding promptly to the lender. These seven steps can help reduce avoidable delays.

1. Check Existing Loan Offers

Banks and NBFCs may offer pre-approved loans to existing customers whose banking and repayment records they already have. You can check for these offers through net banking, the lender's app or official messages. Since some initial checks may already be complete, these offers can require fewer steps than a fresh application. However, final approval still requires verification.

2. Complete Your KYC in Advance

Know Your Customer (KYC) verification confirms your identity and address. Completing it in advance can save time during the application process. Before applying, check that:

• Your PAN and Aadhaar details are correct.

• Your Aadhaar-linked mobile number is active.

• Your address details are up to date.

• Your name and other personal details match across your documents.

Depending on the lender's process, you may be able to complete KYC online.

3. Keep Your Documents Ready

Lenders may request identity, address, income and bank records. Keeping clear digital copies ready can help you submit them without delay.

The exact requirements vary by lender. Save the relevant documents in an accepted format so you can upload them when asked.

4. Share Bank Statements Securely

Some lenders accept financial information through the Reserve Bank of India's Account Aggregator framework. With your consent, this system allows authorised financial information to be shared securely with the lender. It can reduce the need to download and upload bank statements manually. Check whether your lender supports this facility and review the consent request before sharing your data.

5. Check Your Eligibility First

An eligibility check gives you an idea of the loan amount you may qualify for before submitting a full application. It can help you choose an amount that matches your income and repayment capacity. Financial platforms such as the JioFinance app display Personal Loan offers from multiple banks and NBFCs. Its eligibility check uses a soft enquiry, which does not affect your credit score.

6. Enter Accurate Details

Lenders compare your application with your documents and credit records. Incorrect or inconsistent information can lead to additional checks and delays. Before submitting the form, verify your:

• Name and personal details

• Employer or business name

• Monthly income and employment details

• Current address and contact information

Make sure your income matches the supporting documents and correct any errors before submitting the application.

7. Respond Quickly to Lender Requests

During the review, a lender may ask for an OTP, a video KYC session, an additional document or confirmation of your details. Keep your phone and email accessible and respond as soon as possible. Prompt replies help prevent avoidable gaps between verification stages, although the overall timeline depends on the lender's checks.

What Happens After Pre-Approval?

Pre-approval is followed by final verification and loan sanction. The process generally includes these steps:

1. Accept the offer and confirm the loan amount and tenure.
2. Complete the lender's final checks.
3. Review the Key Fact Statement (KFS), including the interest rate, charges and repayment details.
4. Sign the loan agreement.
5. Receive the loan amount in your bank account after disbursal is approved.

Check the offer's validity period and complete the required steps before it expires.

Conclusion

Getting pre-approval faster starts with good preparation. Check existing offers, complete KYC, keep your documents ready, verify your eligibility and provide accurate details. Responding promptly to lender requests can also help avoid delays. When you apply for a Personal Loan online, platforms such as JioFinance let you compare offers from different lenders in one place. Review the interest rate, fees and repayment terms before accepting an offer.

India’s luxury market is undergoing a shift, with consumers increasingly seeking products that offer more than material value. For Jaipur Watch Company, this change is creating an opportunity to build a distinct category around heritage, craftsmanship, and storytelling.

“The contemporary consumer is rapidly moving away from viewing luxury strictly as a material asset or generic gold investment,” Gaurav Mehta, Founder & CEO, Jaipur Watch Company, said. “Instead, there is a pronounced pivot toward high craftsmanship, storytelling, and emotional resonance.”

From a Passion for History to a Luxury Brand

Founded in 2013, Jaipur Watch Company reported a turnover of Rs 25 crore in FY2025 and currently operates 13 physical locations across India, spanning Exclusive Brand Outlets and luxury hotel shop-in-shops. The company has built its identity around combining horology with elements of Indian history, including vintage coins, Pichhwai art, royal insignias, and antique postage stamps.

The concept originated from Mehta’s personal fascination with history, coins, and mechanical craftsmanship. In 2012, he dismantled a quartz watch and placed an authentic British-India-era vintage coin on its dial. The response to the creation led him to recognize an opportunity in story-driven luxury.

“People were not just reacting to a timepiece, they were captivated by the piece of living history strapped to a wrist,” Mehta shared.

Creating Heirloom Timepieces

The brand’s positioning centers on what Mehta described as “heirloom timepieces” that serve as “custodians of authentic Indian history.” This philosophy also shapes its retail strategy, with physical stores designed as immersive brand environments where customers can explore limited editions, discuss custom commissions, and experience the craftsmanship firsthand.

“Feeling the weight of the case, appreciating the detail of a hand-painted dial under a magnifying glass, and testing how a watch sits on the wrist cannot be fully replicated on a screen,” Mehta said.

Connecting Digital Discovery with Physical Retail

At the same time, digital platforms remain central to discovery. The company’s D2C website and partnerships with luxury platforms help reach consumers beyond its physical network, while its “Design Your Own Watch” interface allows customers to explore personalized creations.

The strategy connects digital discovery with offline consultations and personalized service, creating multiple touchpoints through which consumers can interact with the brand before making a purchase.

Expanding India’s Luxury Retail Footprint

The next phase is focused on scale without compromising exclusivity. Jaipur Watch Company plans to expand from 13 locations to more than 25 luxury touchpoints across Tier-1 cities and emerging Tier-2 luxury hubs.

The company is also targeting markets in the Middle East, North America, and Europe, while investing in mechanical complications, micro-engraving, and custom case geometries.

Taking Indian Horology Global

“Our overarching vision for the next two years is to firmly anchor India on the global map of fine luxury horology,” Mehta expressed. “We want to demonstrate that world-class, collectible timepieces can originate from Indian history and craftsmanship.”

With its focus on limited production, heritage, and bespoke craftsmanship, Jaipur Watch Company is betting that the future of Indian luxury will not simply be about owning something expensive, but owning something with a story.

Rice is a kitchen staple across India, from everyday food to festive biryanis. However, affordability remains the main driver of household purchases, while the market is slowly changing as consumers pay more attention to grain quality, aroma, cooking performance, and branded packaged products. This shift gives rice companies opportunities to move beyond traditional sales, build differentiated portfolios, and reach consumers through new retail channels.

Rice feeds more than half of the world’s population and provides about 20 percent of total human caloric intake worldwide. More than 90 percent of the world's rice is produced and consumed in Asia, with China, India, Indonesia and Bangladesh among the leading producers.

Mordor Intelligence’s Rice Industry in India – Market Size & Demand report states that the rice market in India is estimated to be valued at USD 49.32 billion in 2026 and is expected to reach USD 62.09 billion by 2031, growing at a CAGR of 4.72 percent during 2026–2031.

Also read: How GRM Foods Is Growing 921 Basmati Rice Globally

Building Brands through Quality

With the competition getting tougher, companies are now betting on product consistency and consumer trust to stand out in the branded rice segment.

Aman Gupta, Managing Director of SSIEL (the parent company of Leysha), said the company's international experience provides a foundation for its domestic brand-building efforts.

"SSIEL has been in the rice business for several decades, and our journey began in 1967 as a rice mill. Over the years, we have evolved into an established Basmati rice exporter, reaching more than 70 countries and working with over 228 brands globally," Gupta said.

SSIEL has an annual processing capacity of approx 300,000 metric tonnes, exports exceeding 450,000 metric tonnes and manufacturing facilities spanning 85 acres across Taraori and Nissing in Haryana.

Explaining the opportunity in the domestic market, Gupta said, "We identified one of the biggest challenges in the Basmati rice category: maintaining purity, authenticity and consistent quality from sourcing to the consumer's plate."

The company is building Leysha as a premium Basmati brand, with plans to expand distribution across general trade, modern retail, e-commerce and HoReCa. Its FY27 ambition is to approach Rs 350 crore in domestic business and secure a double-digit share of the branded Basmati segment.

Also read: From Premium Perfumes to Pocket-Friendly Scents

Premiumisation and Everyday Consumption

Premiumisation is opening up opportunities but rice brands need to also appeal to households looking for pocket-friendly options for everyday meals.

"Indian consumers are increasingly moving towards branded packaged rice, prioritising grain quality, aroma, consistency and cooking performance. This shift is creating opportunities for brands like 921 to differentiate themselves through quality and products tailored to specific consumption occasions," said Yanshil Garg, Managing Director of GRM Foods.

The company's portfolio includes premium varieties such as Biryani, Classic, Super and Pulav under 921 Basmati Rice, daily-use options such as Rozana and Everyday Long Grain, and speciality varieties such as Sticky Rice and Sushi Rice. Rehaan Basmati Rice extends its offerings across additional consumer segments.

Garg said the company has observed an approximately 25 percent seasonal increase in premium and super-premium sales during festive periods, indicating greater spending on quality rice for special occasions.

Meanwhile, KRBL is expanding its offerings beyond Basmati to address changing food preferences.

Kunal Sharma, Vice President – Marketing and Organized Trade at KRBL Ltd, said, "We are expanding beyond Basmati into a multi-category food organisation, with offerings spanning biryani masala, Poha, regional cuisine mixes, blended oils, brown rice and low-GI rice under India Gate Uplife."

The diversification is a way to serve consumers in different food categories as well as having a position in the main rice business.

Also read: Retail Sales Grow 8 Pc in September 2026 Ahead of Festive Season: Report

Quick Commerce Creates New Opportunities

Distribution plays a role in the industry’s growth with traditional retail, organized grocery chains, and digital platforms.

GRM Foods reaches more than 25,000 retail outlets through over 400 distributors in India. Its products are also available on Swiggy Instamart, Zepto, BigBasket, Amazon and Flipkart.

"Quick commerce has emerged as a particularly strong growth engine, recording approximately 30 percent month-on-month growth and contributing around Rs 50 crore in annual sales. The channel currently accounts for roughly 10 percent of our revenue," Garg said.

The company has reported a customer repeat rate of approximately 30 percent, while its distribution strategy continues to combine physical retail with online channels.

General trade continues to be a key distribution pillar for KRBL, with digital platforms being a part of product discovery and convenience.

“Our omnichannel strategy blends the reach of general trade with modern retail, e-commerce and quick commerce,” Sharma said. General trade continues to be a key pillar of distribution, but digital channels are gaining importance for discovery and convenience.

Also read: Premiumization Reshapes India’s Home Appliance Retail Market

Supporting Export Market Growth Ambitions

International business is another big growth driver for Indian rice companies.

SSIEL is targeting export sales of Rs 2,400 crore in FY27 compared to Rs 2,134.76 crore in FY26, a growth of around 12.4 per cent. Beyond rice, the group is pursuing diversification into hospitality and beauty and personal care, with a five-year ambition to achieve a business scale of  Rs 10,000 crore.

GRM Foods reported revenue of Rs 350 crore in FY25 and Rs 500 crore in FY26. It is targeting Rs 700 crore in FY27, with a longer-term goal of crossing Rs 3,000 crore by 2030.

"Our priority for FY27 is to accelerate growth by strengthening our domestic business, expanding exports and building a larger consumer franchise," Garg said.

The company currently exports to approximately 50 countries and aims to expand its presence to more than 100 countries by 2030. Domestic sales account for approximately 80 percent of its revenue, while exports contribute 20 percent. Its long-term objective is to move towards a 50:50 domestic-to-export revenue mix.

KRBL is also focusing on distribution expansion, household penetration and international growth.

Sharma said, "We will continue to build India Gate's brand equity, explore opportunities across consumer segments and strengthen our export business."

Also read: Diwali Dressing Gets a Retail Makeover

The Road Ahead

India’s rice market is moving into a phase where traditional consumption patterns are being supplemented by demand for premium varieties, convenient buying options and wider product choices. Exports offer scaling opportunities but domestic growth will depend on reaching more households without sacrificing affordability.

The challenge for rice companies is to translate the shift in consumer preferences into sustainable development through consistent quality, relevant product portfolios, and stronger distribution networks.

Also read: How Indian Fashion Brands Are Building the Next Premium Retail Market

India’s jewellery market is witnessing a shift towards designs that reflect both culture, relevance, and everyday aesthetics. Tribe Amrapali is one such brand that fits into this space as it introduces customers to India’s heritage-influenced jewellery. Starting as an e-store in March 2013, Tribe Amrapali is now a multi-city retail brand that has a total of 42 stores in India.

From Heritage to Contemporary

Akanksha Arora, CEO, Tribe Amrapali, said, "India’s jewellery retail market is evolving rapidly, driven by premiumisation, organised retail and consumers seeking greater design and cultural value."

Arora claims that the use of jewelry is also expanding beyond customary events. "We see significant room for growth as jewelry moves beyond occasion-led purchases to becoming part of everyday self-expression."

The brand preserves its cultural identity, creative flair, and timeless appeal while fusing modern luxury with Indian crafts, symbolism, and storytelling to create contemporary jewelry pieces.

From E-Store to Retail

Tribe Amrapali’s journey began with a digital-first model. What started as a small team has since developed into a multi-city retail brand.

Arora said, "Tribe Amrapali began in 2013 as an e-store, born from a simple vision to make India’s rich jewellery heritage more accessible, contemporary and relevant to an evolving generation."

Its physical network currently includes 42 locations, enhancing its market presence. The company appeals to customers looking for unique jewelry, modern fashion, and cultural connections by striking a balance between innovation and its heritage-led identity.

Building an Omnichannel Brand

Retail remains an important part of Tribe Amrapali’s strategy, supported by its digital platform and select airport retail touchpoints.

Arora explained, "Our retail strategy entails an omnichannel approach, combining our own stores with select airport retail touchpoints alongside our digital platform."

The physical stores play an important role in creating the brand experience, while digital channels help Tribe Amrapali reach consumers beyond its store network.

"Our 42 stores across the country provide an immersive brand experience, while our e-commerce platform offers convenience and access beyond our physical footprint," Arora stated.

She added, "We see digital not as a separate channel, but as an extension of our retail experience, helping customers discover, explore and purchase our designs wherever they are."

Collaborations Expand the Story

Tribe Amrapali's brand development has also been aided by partnerships. Through collaborations with designers and creative experts, the brand has been able to reach a broader audience for fashion and lifestyle while introducing fresh viewpoints.

Arora mentioned, "Collaborations have been an important way for us to expand Tribe Amrapali’s creative vocabulary and connect with new and growing audiences."

Along with its Manikarnika and Baahubali collections, the firm has also leveraged film ties to link its craftsmanship with broader cultural storylines.

Future Growth

Tribe Amrapali intends to grow carefully throughout high-potential locations and travel retail over the next two years in order to increase its relevance among contemporary Indian customers.

Arora stated, "Our focus will be on expanding selectively across high-potential cities and travel retail, strengthening our digital presence, and creating distinctive retail experiences that bring our heritage and craftsmanship to newer audiences."

As Indian consumers increasingly seek jewelry that reflects personal identity, cultural roots, and contemporary living, Tribe Amrapali aims to bridge traditional artistry with modern retail. Its strategy centers on digital engagement, strategic physical growth, and reinforcing the link between India’s legacy and today’s evolving jewelry preferences.

Facts

• Brand: Tribe Amrapali
• Incorporated: March 2013
• Physical Stores: 42 stores