Inside Cycle Pure Agarbatti’s Retail Empire: 24 Lakh Touchpoints, 75 Countries, and One Sacred Mission
Every morning, somewhere in India and the vast Indian diaspora, a prayer is whispered. A diya is lit. And a familiar fragrance fills the room —…
Top Packed Chia Seeds Brands in India: Best Picks for Health Enthusiasts
Chia seeds are taking over Indian kitchens, and for good reason! These tiny seeds are packed with fiber, protein, and Omega-3, making them a must-…
6 Best Dry Fruits Brands in India: Healthy & Tasty Picks for You
Dry fruits are not just snacks; they are little powerhouses of nutrition that can add both taste and health to your daily routine. Whether it's…
8 Best Peanut Butter Brands in India: Top Picks for Every Peanut Butter Lover
Peanut butter has made its way from American breakfast tables to Indian kitchens, and for good reason! It’s nutritious, delicious, and incredibly…
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Best Makhana Brands in India for a Healthy Snack Fix
Makhana, also known as fox nuts, is a healthy and crunchy snack that has become popular in India. It is widely consumed by health-conscious…
Top Buttermilk Brands in India: A Refreshing and Healthy Choice
Buttermilk has been a staple in Indian households for centuries, valued for its cooling and digestive properties. Traditionally made from churned…
Top Organic Atta Brands in India: Your Go-To Guide for Healthy and Wholesome Flour Choices!
In today’s busy world, more and more people are turning to organic products, and organic atta (whole wheat flour) is becoming a staple in Indian…
The Best Iron Brands in India: Wrinkle-Free Solutions for Every Home
The right iron makes all the difference when it comes to keeping clothes wrinkle-free. An efficient iron ensures your clothes look crisp and polished…
How Chitale Bandhu Cracked the Code for Global Expansion with 150 Stores
A quaint snack shop in Pune, born from the simple joy of milk and curd, now standing tall as a global mithai mogul with 150 stores across the world.…
Best Frozen Food Brands in India for Quick & Tasty Meals
Frozen food is becoming a kitchen essential in India. With busy schedules and changing lifestyles, more people prefer ready-to-cook and frozen snacks…
Best Instant Dosa Mix Brands in India for a Quick & Tasty Breakfast
Dosa is a favorite breakfast for many Indians. It’s light, crispy, and packed with flavor. But making dosa batter the traditional way takes a lot of…
8 Best Lunch Box Brands in India for Fresh and Mess-Free Meals
A good lunch box is essential for carrying home-cooked food safely. Whether you are an office worker, student, or traveler, the right lunch box…
7 Best Ready-to-Eat Brands in India: Quick, Tasty, and Convenient Meals
The ready-to-eat (RTE) food industry in India is expanding rapidly due to changing lifestyles and busy schedules. People now prefer quick, hassle-…
Best Mineral Water Brands in India for Safe & Pure Hydration
Access to clean and safe drinking water is crucial for a healthy lifestyle. In India, where water contamination is a major concern, many people rely…
Best Tofu Brands in India: Top 10 Picks for Health-Conscious Consumers
Tofu, also known as bean curd, is gaining popularity among health-conscious Indians. Made from soy milk that is coagulated and pressed into solid…
Top 8 Water Bottle Brands in India for Every Need
Staying hydrated is crucial for a healthy and active lifestyle, and choosing the right water bottle can make a big difference. Whether you need a…
Top 7 Plant-Based Meat Brands in India: Tasty & Healthy Alternatives
Plant-based meat is gaining popularity in India as more people choose healthier and sustainable food options. Many are switching to these…
Top 6 Canned Food Brands in India for Quick & Tasty Meals
Canned foods are gaining popularity in Indian kitchens for their convenience and nutrition. Did you know that canned foods often retain more…
Best Butter Brands in India: A Buttery Delight for Every Food Lover
Butter is a must-have in every Indian kitchen. Whether it’s a crispy paratha, a creamy butter chicken, or just warm toast, butter makes everything…
Retailers Rejoice? The Impact of Lower Tax Rates on Consumer Shopping Behavior in 2025: An FMCG Perspective
In the FMCG industry, tax policies have always been vital in influencing consumer expenditure. Consumers were very cautious of their expenditure…
Is Maha Kumbh 2025 the Biggest Retail Event of the Year?
The Maha Kumbh Mela 2025, currently underway in Prayagraj, Uttar Pradesh, is more than just a sacred pilgrimage; it is a colossal economic engine…
7 Best Toothpaste Brands in India for a Healthy and Bright Smile
A bright smile is one of the best accessories you can wear. To keep your teeth strong and white, choosing the right toothpaste is essential. In India…
Basmati Wars: How Aroma AAT is Beating the Competition & Winning Over Customers
In the cutthroat world of FMCG, where brands fight tooth and nail for shelf space and digital supremacy, Aroma AAT Basmati Rice has cracked the code…
7-9% FMCG Growth in FY25: What Budget 2025 Must Do to Sustain the Momentum!
As Union Budget 2025 looms on the horizon, the fast-moving consumer goods (FMCG) sector eagerly awaits reforms and allocations that could bolster…
SuperYou Challenges Rs 50,000 Crore Biscuit Market with India’s First Protein Wafer Bar
Ranveer Singh is Bollywood’s favorite ball of fire. His electrifying energy, unmatchable charisma, and larger-than-life persona leave everyone asking…
[Funding Alert] Gudworld Secures Rs 50 Lakh Deal on Shark Tank India
Founded by cousins Sayali Babasahib Shinde and Preeti Prabhakar Shinde, Gudworld aims to provide consumers with a healthier alternative to refined…
7 Best Olive Oil Brands in India for a Healthier Lifestyle
Olive oil is more than just a cooking ingredient now; it’s a lifestyle choice. Packed with nutrients, it is a healthy addition to every kitchen. From…
Healthy Snacking: The Next Big Wave in Indian FMCG
The Indian snacking market, long dominated by indulgent, deep-fried treats and calorie-rich offerings, is undergoing a significant transformation.…
Rs 500 Crore Vision: Kwality Foods’ Roadmap to Retail Shelf Dominance
The world of FMCG is ever-evolving. Here only the boldest survive and thrive, Kwality Foods is rewriting the playbook. Imagine a homegrown brand that…
Top 8 Spice Brands in India That Bring Flavors to Life 
If you love cooking and experimenting with flavors, spices are your best friend in the kitchen. The right spice can transform a simple dish into…
India’s Millennials & Gen Z Drive 15% Premiumization in the Ready-to-Eat Market!
India's culinary landscape is undergoing a significant transformation, marked by an increasing trend toward all-day munching. The traditional three-…
Is the Rise of India's Middle Class Fueling a Rs 7.98 Lakh Crore Illicit Retail Market?
The Indian retail and FMCG sectors are experiencing rapid growth, but an alarming trend has emerged— the rise of the illicit market. In 2022-23, the…
Managing Supply Chain Disruptions in the FMCG Sector
In the bustling landscape of India's Fast Moving Consumer Goods (FMCG) sector, where demand changes rapidly and competition is fierce, maintaining a…
How India's $220 Bn FMCG Industry is Transforming by 2025
India, with the fifth-largest GDP globally and the third-largest in terms of Purchasing Power Parity (PPP), is poised for tremendous growth in the…
How Consumer Trends and Digital Adoption are Fueling India’s FMCG Growth
India's Fast-Moving Consumer Goods (FMCG) sector has demonstrated remarkable growth, driven by consumer demand and increasing product prices,…
From Metros to Tier I Cities, How Mars Wrigley Plans to Redefine Premium Gifting in India
Imagine unwrapping a gift so exquisite that it feels like a treasure trove of delights, each piece as precious as a jewel. Mars Wrigley India has…
How Beyond Snack is Transforming India's Banana Chips Market with a 3.5 Million Euro Boost
In July 2023, Beyond Snack, a pioneering brand in the banana chip industry, received a substantial funding boost of 3.5 million euros. This financial…
Embracing Unified Commerce in FMCG
In the dynamic landscape of Fast-Moving Consumer Goods (FMCG), companies face unique challenges when trying to implement unified commerce, primarily…
FMCG Sector Anticipates Revenue Growth of 7-9 pc This Fiscal Year
The fast-moving consumer goods (FMCG) sector is poised for a notable revenue increase of 7-9 percent this fiscal year, driven by higher volume growth…
How ITC’s Omnichannel Expansion Doubled Market Reach in Two Years
With rapid technological advancements and evolving consumer preferences, ITC Ltd. is standing at the forefront of driving change and innovation. The…
Contribution of FMCG Sector in Rural Penetration and Market Reach
Fast-moving consumer Goods are essential and everyday products, like Snacks (chips, cookies, candies), Beverages (soft drinks, juices, tea, coffee)…
The Evolution of E-Commerce in the FMCG Sector
In the dynamic realm of Fast-Moving Consumer Goods, the digital revolution is reshaping the way consumers shop and interact with brands. With an…
Parag Milk Foods Aims for 15,000 Cows and 1.5 Million Touchpoints by 2027!
As the demand for dairy products continues to surge, Parag Milk Foods has strategically positioned itself to capture a larger share of the market.…
India's FMCG Industry Surges 6.5 pc with Rural Demand Surpassing Urban
The fast-moving consumer goods (FMCG) industry in India has been a cornerstone of the nation's economy, reflecting its vibrant consumer landscape.…
Role of AI in Reshaping the FMCG Sector
New technological advancements and the growth of the digital space have led various sectors to embrace innovation and adaptation. The fast-moving…
How The Organic World's Pledge to Reach 100 Stores in 18 Months will Disrupt India’s Retail Landscape
In 2017, The Organic World (TOW), sprouted as the green heart of Nimida Group in Bengaluru, sowing the seeds of sustainability to cultivate positive…
Cracking the Counterfeit Conundrum: Sanghvi Foods' Unseen Battle Against Fake Atta!
In the pulsating kaleidoscope of India's packaged atta market, where the alluring fragrance of freshly baked bread and the heartening spectacle of…
Navigating Inflation: What Indian Retailers Must Focus On
The recent pandemic has reframed the importance of nutrition and immunity building foods to India. A renewed awareness towards the value of health…
Will Rural India Steal the Major Slice in FMCG Retail Sales?
Indian brands in various categories are focusing their efforts on rural India with the goal of boosting their sales. Several Fast Moving Consumer…
Retail Resilience: Unveiling the Top FMCG and Lifestyle Stories of 2023
As we step into a new era, the Fast-Moving Consumer Goods (FMCG) and Lifestyle sectors stand at the forefront of transformation, reflecting the…
Britannia Delivers Strong Q3 Performance with Rs 4,370 cr in Sales
Britannia has reported consolidated sales of Rs 4,370 crore for the quarter ending September 30, 2023, showcasing a 1 percent growth over the…
How BVPPL Masters Brand Awareness and Product Diversification in Indian FMCG Space
In the ever-changing paradigm of the world of consumer goods, Bhaskar Venkatesh Products Private Limited, BVPPL as it is popularly known, has etched…
Adani Wilmar's Resilience: 18 pc Volume Growth in Edible Oils amidst Industry Challenges
Adani Wilmar Limited (AWL), a key player in India's food and fast-moving consumer goods (FMCG) sector, has demonstrated resilience in a challenging…
Marico's Q2FY24: A Glimpse into India's FMCG Market Resilience with 17 pc Profit Growth
In the recently released Q2FY24 financial report, Marico, a prominent player in the Indian FMCG sector, showcased steady performance despite facing…
LT Foods Shines with 55 pc Profit Growth in H1 FY'24 – A Consumer Food Giant's Journey
LT Foods, the venerable Indian-origin global Fast-Moving Consumer Goods (FMCG) company with over 70 years of legacy in the consumer food space,…
Dabur India Achieves Cloud-First Status, Paving the Path to FMCG Excellence
Dabur India announced the successful completion of one of the largest and most intricate cloud migrations in the industry. This achievement has…
Embracing the Digital Revolution: A Paradigm Shift in FMCG Supply Chain Management
In the exciting era of technological advancement, the Fast-Moving Consumer Goods (FMCG) sector is undergoing a transformative supply chain revolution…
FMCG Full Form in Retail: Fast Moving Consumer Goods Explained
The retail sector is replete with jargon and acronyms that can seem daunting at first. One such commonly used acronym is FMCG. With Indian Retailer's…
Britannia Bel Foods to Put India’s Nascent Cheese Industry on Fast Track
 India is one of the largest dairy markets and milk producers in the world with a relatively small cheese market. The joint venture of Britannia and…
How FMCG Firms can Explore Ways to Beat Inflation by Creating Demand
The fast-moving consumer goods (FMCG) companies are struggling with the impact of high inflation for some months straight now. India’s retail…
FMCG Sector’s Volume Growth Declines by 1.6 pc in December Quarter
The country's fast-moving consumer goods industry witnessed a consumption slowdown in the December quarter, with overall negative volume growth, as…
2023 Union Budget: FMCG Companies to Aid Government's Endeavor to Make India a Global Millet Hub
The Union Budget of India was unveiled by Finance Minister Nirmala Sitharaman on February 1, 2023. In the budget, it was announced that the…
Year Ender: How the F&B Industry is Undergoing an Exponential Growth
2022, a year that brought in the new normal that withstood the test of time with industries booming and numerous sectors witnessing major growth is…
Revenues of Indian Food and Grocery Retailers to Grow by 15-20 pc YoY in FY2023
Indian organized food and grocery (F&G) retailers are expected to witness healthy YoY revenue growth of 15-20 percent in FY2023. The increased…
Quick Commerce Becomes a Key Element for the FMCG Segment
India’s fast-moving consumer goods sector has shown remarkable agility in keeping up with the times by resorting to online sales across segments but…
How can Young FMCG Brands Enter the Competitive Market of the Indian FMCG Sector
The fourth-largest industry in India is fast-moving consumer goods (FMCG), and it has been growing steadily over time as a result of increased…
How Metaverse App Development can Benefit the FMCG Industry
With the growth of e-commerce, digital platforms and processes have now become commonplace. For goods providers, AR has altered the packaging…
MNCs to Drive New Product Launches in FMCG in the Near Term
Large multinational companies are likely to lead product development and launch more premium products in the market in the near future. According to…
{D2C 100} VAHDAM India: A Taste of India
VAHDAM India is a vertically integrated brand that is taking India’s finest teas, superfoods, herbs, and spices to consumers across the world, under…
What Kind of Challenges are FMCG Companies Facing in Onboarding Vendors/Customers
The Indian FMCG industry is rebuilding itself strongly after the pandemic highlighted weaknesses in the traditional supply chain models and created…
How can the FMCG Sector get a Boost from the E-commerce Segment?
The fast-moving consumer goods (FMCG) industry in India has undergone a tremendous shift over the past two decades, particularly in terms of the…
FMCG Volume Down 0.6 pc during June Quarter
Each day groceries and necessities shoppers purchased within the quarter ended June fell 0.6 percent in India, led by a steep fall within the city…
Pet Care Industry Grows After Pandemic; Attracts FMCG Companies
Increased pet adoption after the pandemic is driving the Indian pet care industry to touch Rs 10,000 crore by 2025, prompting FMCG majors like Nestle…
FMCG Touch Points Surge 9 pc as Economy Opens Up
As the spectre of lockdowns disappears, the purchase frequency of brands in the fast-moving consumer goods (FMCG) segment has improved. This has…
FMCG Makers Expect Recovery in Volume Growth, Margin in Q2FY23
As the commodity prices are peaking out, major FMGC players, including Parle Products, Godrej Consumer Products, and Dabur are expecting a recovery…
How Diversified Marketing Strategy will Drive Growth in 2022
Fast-moving consumer goods (FMCGs) enjoy a special seat in Indian markets. It’s India’s fourth-largest sector, with household and personal-care goods…
How is Digitalization Helping the FMCG Brands
Decades ago, the consumer goods industry was represented by the local stores, malls, and sales representatives, but today's industry stands pervasive…
Is FMCG Distribution at the Cusp of a Technological Revolution?
Googling the Reliance Jio Mart app throws up 1,37,00,000 searches in 0.76 secs!  Launched barely a few months ago, this app has created deep…
Why Consumers Feel The pinch Of Inflation, Cut Shopping List
Inflation has forced FMCG (fast-moving consumer goods) manufacturers to pass on costs to Indian shoppers. This has impacted purchases, with a drop…
FMCG Industry Faced Consumption Slowdown in Urban Markets, Degrowth in Rural Areas in 2021
The Indian FMCG industry has witnessed a consumption slowdown in urban markets and de-growth in rural areas in 2021, as the sector was hit hard by…
How FMCG Industry is Expected to Perform in 2022
The FMCG industry has evolved in ways and is exhibiting resilience to evolve in ways that create more value in the future for the entire chain after…
How FMCG Sector Can Leverage 3PL Services to Drive Efficiencies and Optimize Operations
The Indian consumer behavior patterns have largely transformed over the past few years, with accelerated changes brought on by the pandemic. While…
The Future of E-Commerce in Penetrating Sales of FMCG
Over the past two decades, the FMCG (fast-moving consumer goods) sector in India has witnessed remarkable transformation especially in terms of…
FMCG Market Expands 10 pc in January
India's fast-moving consumer goods (FMCG) market has expanded 10 percent in January year-on-year from 2021. Experts believe that this indicates that…
What FMCG Industry Expects from Union Budget 2022
It is again that time of the year when the budget is around as market players and investors make calculations based on their expectations. Every year…
FMCG Sector Expects Budget 2022 to Foster Consumption-driven Growth?
The FMCG sector had to go through several ups and downs during the last year: months like October, July was the best months since pre-pandemic…
  • By - Navneel
  • / 10 MIN READ
2021 Witnessed a 40 pc Surge in Influencer Marketing Spends
In a year ravaged by Covid-19, influencer marketing witnessed a massive growth in spending by leading brands and agencies to the tune of over 40…
Health, Hygiene, and Convenience to Dominate FMCG Industry in 2022
Opportunities often arise from crises. The adage irrefutably holds true for certain niches of fast-moving consumer goods. While the world grappled…
Expectations of FMCG Industry for 2022: Major Trends Expected in Post-COVID ?New Normal'
In the post-COVID ‘new normal’, the fast-moving consumer goods (FMCG) industry is undergoing a significant transformation in response to changes in…
How FMCG Sector Has Tackled The Challenges in 2021 That Have Been Slowing Down Its Growth Trajectory
The journey of the FMCG sector, the fourth-largest sector in the Indian economy, has not been the same for this year. For some months, there has been…
  • By - Navneel
  • / 9 MIN READ
How Rapid Digital Evolution Is Leading To Personalized On-demand Consumption
Consumption behavior is leading to a change in the buying pattern significantly with e-commerce becoming a major channel. In the FMCG sector,…
FMCG Consumption Slips In July-Sep but Industry Logs Price-led Growth Of 13 pc
India's FMCG industry has seen a decline in volume in the September quarter this year, though it registered a value-led growth of 12.6 percent.…
Why FMCG Market Is Likely To Taper Down Further In The Third Quarter
The Fast Moving Consumer Goods (FMCG) market is likely to see further tapering down and decline in volumes, especially in the in-home consumption…
What Consumer Brands Need to Take Into Consideration When Building Future-Proof Marketing Strategies
Future-proofing marketing strategies for a brand simply mean creating strategies that will stand the test of time and changing trends. If a brand or…
FMCG Sector: 36 pc Increase In Sales In The Second Quarter
The FMCG sector in India has reported 36 percent increased sales in Q2’21 as compared to Q2’20. The packaged foods category has seen a significant…
The Evolution of the Food Retail Landscape
As time passes, the lifestyle needs and wants of consumers change, and every industry tends to evolve with these changes adhering to what customers…
B2B E-commerce Websites Paving the Future of FMCG Retail
Today, businesses that were once exclusively physical retail are now continuously transitioning into the e-commerce space. In recent times, switching…
How Food and Beverage Companies Drive End-to-End Visibility and Efficient Operations Through Digitization
Today’s consumer is demanding, sophisticated, and, yes, impatient. Buyers know what they want - and they want it now. For food and beverage producers…
FMCG Companies Bet Big on Direct-to-Consumer Reach
The eruption of Covid-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected sans some categories,…
Indian FMCG Industry Registers 36.9 pc Growth in April-June 2021
Indian FMCG industry recorded a 36.9 percent value-based growth in April-June 2021, the quarter hit by the second wave of the pandemic, over the…
Embedded Finance in the Grocery Ecosystem
Over 82 percent of small businesses have been negatively impacted by the pandemic lockdowns. 70 percent believe it will take them nearly a year to…
Parle Emerges as Preferred FMCG brand in India
Homegrown food company Parle Products has emerged as the most-chosen brand among the fast-moving consumer goods (FMCG) companies in the country.…
FMCG Revenue Growth Seen Doubling to 10-12 pc?this Fiscal
Revenue growth of the fast-moving consumer goods (FMCG) sector will double from 5-6 percent reported for last fiscal to 10-12 percent in 2021-22. …
How E-Commerce Platforms have Become a Launchpad for Innovative FMCG Product Launches
E-commerce is reshaping the retail market in India and globally. Impelled by the lockdown due to COVID-19, several FMCG companies used the e-commerce…
Decoding Food Buying Behavior of Consumers
Food is one of the most significant components of retail consumption. It accounts for more than 30 percent of the overall consumer expenditure. The…
What Steps Cornitos is Taking to Penetrate into Tier II Cities and Beyond
Cornitos, a made-in-India brand, started operations in 2009.  While launching, the focus of the brand was to enter an uncontested space where…
E-commerce May Become One of the Major Growth Drivers for CPG in 2021
If there is one business that has distinctly gained during the unprecedented Covid-19 pandemic, it is e-commerce. And this gain has occurred across…
FMCG and Personal Care Brands Going D2C Way to Strengthen Consumer Relationship?
E-commerce has emerged as the Indian retail ecosystem’s backbone last year when the world was hit by one of the worst pandemics ever witnessed. As we…
The Future of Online FMCG Segment in India
E-commerce in India has seen a big jump in its approach and processing. The traditional e-commerce set-up has now taken a 360-degree turn as compared…
How Indian Sustainable Packaging Industry is Evolving?
The packaging industry in India is a blend of both enormous players as well as medium and small enterprises. The major push in the past has come from…
Kirana Stores Transform Their Approach to Daily Selling
Kirana stores from across India have gone through to fulfill the changing requirements of their consumers while facing a pandemic. According to the…
Food Hygiene Becomes Foremost Priority for Consumers Post COVID-19
One of the most desirable consequences of Covid-19 has been the increased all-round consciousness for hygiene. And among several types of hygiene…
FMCG Brands Reimagining Design and Size
Likewise, people, the retail shelf is also judged by its outward appearance and plays a big role as the moment of an impression that can either…