Contribution of FMCG Sector in Rural Penetration and Market Reach

Choosing the right pair of formal shoes can truly change how your day feels. For many Indian women, especially professionals juggling work, family, and personal goals, shoes are more than just an accessory. They're part of the confidence you carry into a meeting room, the comfort that gets you through long office hours, and the style that reflects your personality before you even speak. You could be leading a pitch, attending an important client meeting, or simply getting through a regular 9-to-5 — the right footwear gives you that extra edge. You stand straighter, walk surer, and feel ready for whatever comes next. And let’s not forget the little things: no sore feet at the end of the day, no slipping on slick floors, and no last-minute outfit changes because your shoes didn’t match.

In a fast-paced world where first impressions matter, your shoes can do a lot of talking. Today’s formal footwear options understand that. They’re built not just for style but for everyday movement, long hours, and real Indian weather. Whether you prefer pumps, loafers, or elegant flats, there’s a perfect pair waiting to walk with you through every chapter of your work life.

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Explore 8 Best Formal Footwear Brands in India

Here’s a detailed guide to the 8 best formal footwear brands for women in India that blend design, comfort, and professionalism perfectly.

1. Hush Puppies – For All-Day Comfort

Hush Puppies started in the US in 1958. It became popular for shoes that are soft, stylish, and comfortable. In India, the brand is known for using soft suede and lightweight soles. Many of their shoes have a flexible sole that moves with your foot. This makes them great for walking and office use. Their designs are classic but not boring. The brand also uses breathable lining materials, so your feet stay fresh. Hush Puppies often uses WorryFree™ technology, which makes their leather water and stain resistant. This helps keep shoes looking new longer. Their formal footwear is especially good for women who prefer relaxed yet polished styles.

• Price Range: Rs 3,000 – Rs 6,000
• Why Choose Hush Puppies: Great for women who are on their feet all day. Their shoes feel like sneakers but look professional.

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2. Clarks – Where Elegance Meets Function

Clarks is a British footwear brand that began in 1825. It is famous for using foot-friendly technology in classic designs. In India, Clarks shoes are sold through their own stores and leading footwear retailers. The brand uses soft leather and smart cushioning systems like OrthoLite® insoles. These insoles absorb shock and provide arch support. Clarks often includes breathable linings to prevent sweat. Their sizes are consistent and fit well, even for wide feet. Many Clarks formal shoes also have rubber grip soles for extra safety. They offer stylish shapes like almond toes and square heels that are both modern and work-appropriate. Ideal for women who want both style and support in daily wear.

• Price Range: Rs 4,000 – Rs 8,000
• Best For: Women who love subtle, international-style footwear with premium quality.

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3. Metro Shoes – Indian Style with a Modern Touch

Metro Shoes is an Indian footwear company started in 1947 in Mumbai. It has grown into one of the biggest multi-brand shoe stores in India. Metro not only sells its own brand but also houses labels like FitFlop, Skechers, and Crocs. It has over 200 stores across India. Metro designs formal shoes by understanding Indian preferences in color, size, and comfort. They offer extended size ranges, making it easy to find a perfect fit. Their in-house team works on new collections every season, focusing on trends and comfort. Metro also provides matching bags with formal shoes for a complete look. Many of their formal shoes are vegan, made without animal leather.

• Price Range: Rs 1,500 – Rs 3,500
• USP: Stylish and affordable. Perfect for those who want trendy office wear without spending too much.

4. Inc.5 – Youthful Designs with a Professional Look

Inc.5 started in 1998 as a women’s-only shoe brand in India. It quickly became popular among urban women for its fresh and modern look. Today, Inc.5 sells across 200+ locations in India. Their design team follows global fashion weeks to bring current trends to India. For formal wear, they use synthetic leather that looks elegant but is easy to care for. Their shoes are often padded at the heel and arch to prevent pain from long use. Inc.5 pays attention to heel angles and balance to avoid foot pressure. They also focus on color palettes that match Indian workwear, like beige, nude, and pastel shades. It’s a great brand for young women in cities.

• Price Range: Rs 2,000 – Rs 4,500
• Perfect For: Young professionals who want to add a bit of style to their formal outfits.

5. Mochi – Variety and Value

Mochi was launched by Metro Brands in 2000 to target younger customers. It’s a fun and bold brand that keeps up with fashion trends. Even in formal footwear, Mochi adds unique touches—like metallic finishes, mixed textures, or funky cut-outs. They often use padded insoles and lightweight materials for comfort. Their designs cater to Indian tastes with ethnic touches in formal shoes. Some styles even pair well with kurtas or sarees for semi-formal days. Mochi also offers bridal and festive formal wear, blending shine and structure. The brand is a favorite for women who love to experiment while staying polished. Mochi is widely available both online and in malls across India.

• Price Range: Rs 1,200 – Rs 3,000
• Standout Point: Great variety. Easy to find a pair for every occasion – office meetings, formal dinners, and conferences.

6. Bata – Budget-Friendly and Reliable

Bata has been around in India since 1931 and is trusted across generations. Though known for school shoes, Bata now offers a wide formal collection for women. Their recent collaborations with designers like Suneet Varma have made them trendier. Bata offers wider fits, making them ideal for women with broad feet. They use simple designs with practical features like Velcro closures and cushioned footbeds. Their leather range is durable and meant for daily office use. Bata is also focusing on sustainable options with recycled soles and eco-friendly materials. Their prices are very affordable, making them accessible for every income group. You can find Bata in every city and even in smaller towns.

• Price Range: Rs 999 – Rs 2,500
• Why It’s Loved: Budget-friendly. Ideal for students, entry-level professionals, or anyone looking for long-lasting shoes.

7. Catwalk – Glam Meets Office Wear

Catwalk began in the early 2000s and has grown into a fashion-forward brand. It is best known for its trendy and bold collections. Their formal line has sleek stilettos, glossy pumps, and sculpted heels. They often use faux leather, satin, and textured materials to give each pair a stylish edge. Catwalk designs shoes with the fashion-first buyer in mind. Their collections are often inspired by red carpet looks and global fashion trends. Some shoes also come with added arch support and padded linings. This makes them ideal for both office and after-work events. You’ll often find them in stores like Shoppers Stop and online platforms with great discounts.

• Price Range: Rs 1,800 – Rs 3,800
• Style Tip: Perfect for office parties or days when you want to dress up a bit more.

8. Tresmode – Urban and Sophisticated

Tresmode is a luxury footwear brand born in Mumbai but inspired by European fashion. Their designs are minimal, elegant, and perfect for urban professionals. Tresmode is known for using real leather, memory foam footbeds, and modern silhouettes. They pay attention to small details like hidden seams, textured heels, and soft inner lining. Most of their formal shoes are handmade or crafted in limited batches. This ensures high quality and uniqueness. They also offer stylish work-from-home flats and mules with soft soles. Tresmode is a go-to for working women who want premium shoes that match their wardrobe. Their collections are often seen in upscale malls and premium e-commerce websites.

• Price Range: Rs 3,500 – Rs 6,000
• Ideal For: Fashion-conscious women who want premium designs with lasting comfort.

Desk to Drinks – Shoes That Do Overtime

If you often head to after-work events, choose formal footwear that works from day to night. Brands like Catwalk and Inc.5 offer stylish heels that look professional and still work for dinner outings or social events.

Walk To Slay!

A great pair of formal shoes does more than complete your outfit – it boosts your confidence and adds a touch of elegance to your every step. Whether you lean toward a timeless classic or prefer something with a bit more edge, the right shoes make a difference in how you feel throughout the day. These 8 brands offer top-notch formal footwear that suits the needs, lifestyles, and budgets of Indian women. From comfort to style, each pair is designed with attention to detail, ensuring your shoes work as hard as you do. When you choose the right pair, everything else just falls into place, and you can take on the day with ease.

Vermouth is making a quiet yet classy entry into Indian bars and homes. Known for its botanical flavors, this fortified wine is a favorite in cocktails and even as a standalone drink. Among all styles, French vermouth is known for being dry, crisp, and aromatic. It’s perfect for Indian cocktail lovers who enjoy a refined drink without too much sweetness. In this article, we take you through the best French vermouth brands available in India, how to enjoy them, and where to buy them. Whether you're hosting a house party or just upgrading your home bar, these bottles are worth the investment.

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Why French Vermouth is Gaining Popularity in India

In recent years, Indians have started exploring premium wines and low-ABV drinks. French vermouth fits this trend perfectly. It is lighter than hard spirits and adds complex flavors to cocktails. The rise of cocktail bars in cities like Mumbai, Delhi, and Bangalore has also created more awareness. French vermouth is not just for fancy bars anymore. Thanks to online alcohol delivery platforms and luxury liquor stores, it’s easier to find high-quality vermouth brands in India today.

Know more: Top 7 Armagnac Brands in India That Deserve a Spot in Your Bar Cabinet

What Makes French Vermouth Unique?

French vermouth is usually dry, with a herbal and slightly bitter taste. Unlike sweet Italian vermouths, it’s cleaner and more subtle. The base is white wine, infused with a mix of botanicals such as wormwood, coriander, chamomile, and citrus peels. This makes French vermouth an ideal base for light cocktails or apéritif-style drinks. It pairs well with cheese, smoked seafood, or even light Indian snacks.

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Discover the Top 6 French Vermouth Brands in India

Here are six premium French vermouths you can now find in India. These brands are known worldwide and are now gaining loyal fans among Indian consumers.

1. Noilly Prat Original Dry

• ABV: 18%

Noilly Prat comes from Marseillan, a small port town in southern France. The recipe dates back to 1813 and hasn’t changed much since. The white wine used is aged in oak barrels and exposed to the sea air for about a year. This outdoor aging gives the vermouth a bold, dry taste. The blend includes over 20 herbs and spices like chamomile, bitter orange, and nutmeg. The company still uses traditional methods that involve daily stirring of the barrels. Noilly Prat is often used in classic French cuisine too, especially in seafood sauces. It’s a favorite among chefs and bartenders for its complexity. In India, it's becoming popular in fine-dining restaurants for pairing with oysters and shellfish.

2. Dolin Dry Vermouth de Chambéry

• ABV: 17.5%

Dolin Dry comes from the French Alps and holds the rare AOC (Appellation d'Origine Contrôlée) status. It is the only vermouth in France to have this designation. This means its production is tightly controlled and must follow specific rules. Dolin uses local white wines and alpine herbs like genepi, hyssop, and alpine thyme. It is still made in Chambéry by the same family since the 1800s. The distillery keeps its recipes secret and only shares them within the family. Unlike other vermouths, Dolin doesn’t use caramel coloring, so its color stays pale and natural. It’s well-loved in low-alcohol cocktails and French apéritifs. In India, it’s gaining attention for its freshness and light botanical finish, ideal for warm evenings.

3. Routin Vermouth Dry

• ABV: 16.9%

Routin is made in Chambéry, close to the Dolin distillery, but has a different taste profile. The brand was founded in 1883 and is named after Philibert Routin, a pharmacist and herbalist. He originally made herbal liqueurs before creating vermouth blends. The Routin Dry recipe includes 24 Alpine herbs and flowers like rosemary, sage, and elderflower. It’s aged in steel tanks instead of barrels to keep the flavors crisp. Routin is also known for its sustainability practices. The company uses local spring water and organic farming for some of its herbs. In cocktails, Routin is great for modern twists on classic drinks. In India, bartenders like it for its balance of bitterness and floral tones, which pairs well with Indian spices.

4. La Quintinye Vermouth Royal Extra Dry

• ABV: 17%

La Quintinye Vermouth Royal is named after Jean-Baptiste de La Quintinye, the royal botanist to King Louis XIV. The vermouth is made using a base of Pineau des Charentes, a blend of grape juice and cognac. This makes it richer and more complex than most dry vermouths. The Extra Dry version has 27 botanicals, including vine flowers, cinnamon, and angelica. It’s produced in the Cognac region, not far from Bordeaux. The bottle design is also very regal, inspired by French royal gardens. The brand pays close attention to detail—from botanical selection to final bottling. In India, it's a top choice for luxury bars looking to impress with unique ingredients and a smooth, layered finish.

5. Martini Extra Dry Vermouth

• ABV: 15%

Martini & Rossi introduced their Extra Dry Vermouth on New Year’s Day in 1900. Though it is often associated with Italy, its key ingredients include French white wines and herbs. This makes it a blend of both Italian and French styles. It has hints of raspberry, lemon peel, and iris root. The vermouth is filtered multiple times to keep the taste clean and sharp. The bottle was redesigned in the 2000s to give it a more modern feel, but the formula is unchanged. Martini Extra Dry is used in millions of Martinis around the world each year. In India, it is among the most available dry vermouths, making it a popular pick for home bartenders and gifting.

6. Lillet Blanc

• ABV: 17%

Lillet Blanc is crafted in Podensac, a village near Bordeaux. It was first made in 1872 by brothers Paul and Raymond Lillet. The base is a blend of Semillon and Sauvignon Blanc wines, giving it a smooth mouthfeel. The mix also includes macerated citrus peels from Spain and Morocco. This gives Lillet a lightly sweet, fruity aroma. Unlike many vermouths, it has no added sugar—the sweetness comes naturally from the fruits and wine. It’s aged in large oak vats for a mellow finish. In France, it’s often served chilled with a slice of orange. In India, Lillet Blanc is loved in brunch cocktails, light spritzers, and even as a dessert drink. It pairs well with mild cheeses and fresh fruits.

How to Enjoy French Vermouth the Right Way

French vermouth isn’t just a mixer. It deserves its own moment. Serve it chilled, with ice, and a twist of citrus or herbs. You can also pair it with:

• Goat cheese or Brie
• Smoked salmon
• Indian snacks like masala peanuts or bhujia

You can also use vermouth in cooking to deglaze pans, add to sauces, or make salad dressings.

French Cocktails You Can Try at Home

Here are a few easy cocktails you can make:

• Dry Martini: 60ml gin, 10ml Noilly Prat, stir with ice, strain into a chilled glass
• Vermouth Spritz: 60ml Dolin, 90ml soda, lemon zest, serve in a wine glass
• Lillet Tonic: 50ml Lillet Blanc, 100ml tonic water, orange slice, serve over ice

French Sip!

French vermouth has quietly slipped into the Indian lifestyle, and it fits right in. It’s no longer just something fancy you hear about in European bars. Today, it’s showing up at house parties, intimate dinners, and even in those quiet moments when you’re just sipping something nice alone. The best part? You don’t need to be a cocktail expert to enjoy it. These French bottles are easy to work with and full of character. Try it with tonic, mix it into a spritz, or sip it straight—it’s up to you. Once you open that bottle, you’ll see what the fuss is all about. The French have mastered the art of slow sipping. And honestly? We’re catching on pretty fast.

Clean drinking water is something every family deserves. In a country like India, where water quality changes from place to place, having a trusted water purifier at home isn’t just helpful—it’s essential. From hard water in some areas to contamination in others, you can never be too sure about what’s coming from your tap. Boiling water helps, but it doesn’t remove all the harmful chemicals or heavy metals. That’s where a good water purifier steps in.

But here’s the tricky part—there are too many options out there. RO, UV, UF, copper infusion, mineral boosters—what do they all mean? And more importantly, which brand can you actually rely on for daily use? That’s why we’ve put together this guide. It’s simple, clear, and made to help you choose what works best for your family, your city, and your water needs. Because clean water shouldn’t be a question—it should be a guarantee.

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Here is a Guide to the Top 8 Water Purifier Brands in India

Discover the top 8 water purifier brands in India offering advanced purification, smart features, and safe drinking water for homes.

1. Kent

Kent is a pioneer in the Indian water purifier market. It was one of the first brands to introduce multi-stage purification. Their models are widely used in both homes and offices. Kent uses UV fail alerts and filter change alarms to help users stay updated. Some models also come with detachable storage tanks, making them easy to clean. Kent also has gravity-based purifiers that don’t need electricity, perfect for rural areas. It’s an ISO-certified brand with many awards to its name. Kent also makes purifiers for fruits and vegetables. Their support team is available in even small towns. The company has built trust over the years with consistent product quality and strong service.

• Technology Used: RO + UV + UF + TDS Control
• Why Choose Kent: It is great for homes that receive borewell or tanker water. It retains essential minerals and is ideal for large families.
• Additional Info: Comes with zero water wastage technology in newer models.

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2. Aquaguard by Eureka Forbes

Aquaguard is a brand by Eureka Forbes, launched over 35 years ago. It is known for its wide range of models for every type of water. Some models come with advanced sensors that automatically select the right purification method. Aquaguard also has UV e-boiling technology, which gives water the same purity as boiling for 20 minutes. Their patented ‘Active Shield’ technology ensures 99.99% germ protection. Many models come with stainless steel tanks, which are safer than plastic. Aquaguard also makes compact models for kitchens with less space. The brand offers doorstep demo and maintenance services in most cities. Aquaguard has also received the “Superbrand” status in India multiple times.

• Technology Used: RO + UV + Active Copper + Mineral Guard
• Why Choose Aquaguard: Copper-enriched water is great for immunity. It also works well for mixed water sources.
• Additional Info: Free installation and wide service network.

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3. LG Puricare

LG Puricare offers premium water purifiers that focus on hygiene. One unique feature is the dual-protection stainless steel tank that prevents bacterial growth. The tank also has an automatic sterilisation system that works every 7 days. LG’s Digital Sterilizing Care cleans the entire water path, not just the tank. The purifiers also have smart display panels that show real-time TDS levels. LG uses a five-stage filtration system that includes a post-carbon filter with the mineral booster. It adds healthy minerals like calcium and magnesium back to the water. Their purifiers are energy-efficient and designed to work in low-pressure areas too. LG offers doorstep service in 650+ cities across India. These purifiers are perfect for modern, health-conscious families.

• Technology Used: RO + UV + Mineral Booster + Stainless Steel Tank
• Why Choose LG: The stainless-steel tank prevents bacteria growth. Water stays fresh even after hours.
• Additional Info: Comes with digital display and smart indicators.

4. Havells

Havells is a homegrown Indian brand with stylish and feature-rich water purifiers. It offers wall-mounted and tabletop models with a compact design. One standout feature is the iProtect purification monitoring, which checks water quality in real time. Many Havells purifiers include a removable transparent cover that helps in easy tank cleaning. The brand also offers a silver-impregnated taste enhancer, which improves taste and removes odour. Models like Havells Digi Plus come with a soft-touch faucet. Their filters are easy to remove and replace, making maintenance simple. Havells also provides zero-splash water dispensing, keeping your kitchen area dry. The company provides free installation and has growing service coverage in India.

• Technology Used: RO + UV + UF + Alkaline + Mineralz
• Why Choose Havells: Good for those who want alkaline water that balances body pH. It’s suitable for city water.
• Additional Info: Attractive designs that suit modular kitchens.

5. Native M2

Native M2 is an upcoming Indian brand focused on natural and sustainable water purification. It blends traditional wisdom with modern filtration. Their copper-infused purification mimics storing water in copper vessels, which many Indian households follow. Native M2 uses food-grade materials and BPA-free tanks. Their purifiers do not rely heavily on digital screens, which makes them durable and low maintenance. The models are energy-efficient and consume less electricity than most brands. Native M2’s filters are designed to suit Indian water conditions, especially for areas with hard water. The brand supports eco-friendly packaging and local manufacturing. Their customer service is improving steadily, and they offer quick responses through WhatsApp and calls.

• Technology Used: RO + UV + UF + Copper Infusion
• Why Choose Native M2: It gives copper-infused water without heavy pricing. Ideal for health-conscious families.
• Additional Info: Indian-made and designed for Indian water conditions.

6. Livpure

Livpure started with a focus on affordable RO purifiers but now offers smart and tech-enabled models too. The brand now features AI-based Smart RO systems that track water usage and auto-reorder filters. They also provide rental options, which are ideal for people living in rented homes or PGs. Some Livpure models have In-Tank UV Sterilisation, which keeps stored water clean all day. Their purifiers have sleep modes and child-lock features, adding convenience and safety. Livpure also promotes zero-water wastage technology in newer models. It’s one of the few brands offering mobile app integration for real-time health updates. The company has tie-ups with major e-commerce sites for fast delivery and support.

• Technology Used: RO + UV + UF + Mineraliser
• Why Choose Livpure: Reliable performance with smart indicators. Perfect for first-time buyers.
• Additional Info: Most models come with free 1-year service plans.

7. HUL Pureit

Pureit is a water purifier brand from Hindustan Unilever, a trusted name in Indian households. Pureit offers a Germkill Kit in many of its models, which lets you replace filters easily at home. The brand also has non-electric gravity-based purifiers, ideal for rural homes or places with frequent power cuts. Pureit uses Advanced Alert Systems that warn you 15 days before the filter needs changing. They also make purifiers with eco recovery technology, which saves up to 80 glasses of water per cycle. Some models also have hot water dispensing options for those who prefer warm water. Pureit is one of the most widely available brands in both online and offline stores across India.

• Technology Used: RO + UV + Copper Charge
• Why Choose HUL: It offers advanced 7-stage purification with copper charge. Great for immunity support.
• Additional Info: Uses eco-recovery technology to reduce water wastage.

8. V-Guard

V-Guard is known for its strong build quality and efficient purification systems. The brand focuses on real-time monitoring through smart LED indicators that show filter life and water quality. Many of their models have multi-layered RO membranes that work well even with very high TDS water. Some purifiers are equipped with Zero Water Wastage Recirculation, where rejected water can be reused for other purposes. V-Guard also offers a Pre-Filter kit in the box, which helps improve the lifespan of the main filters. The brand makes purifiers that suit both home and commercial use. Their after-sales service is backed by a wide network of technicians across Tier 1 and Tier 2 cities.

• Technology Used: RO + UV + UF + Mineral Balancer
• Why Choose V-Guard: Strong build quality and consistent performance. Best for borewell water.
• Additional Info: Energy-efficient models with good after-sales support.

What Makes a Water Purifier the Best?

The best water purifier is one that suits your home’s water source. Here’s what to check:

• TDS Level: Test the Total Dissolved Solids in your water.
• Water Source: Borewell needs RO. Municipal water may only need UV/UF.
• Technology: RO + UV + UF + TDS controller works for most Indian homes.
• After-Sales Service: Go for brands with strong service networks.

RO, UV, UF, or Alkaline – What Do They Mean?

• RO (Reverse Osmosis): Removes salts, metals, and heavy impurities.
• UV (Ultraviolet): Kills germs and bacteria.
• UF (Ultra Filtration): Filters physical particles like mud and dust.
• Alkaline Water: Maintains pH balance and improves digestion.
• Copper Infusion: Boosts immunity and metabolism.

Choose a combination based on your water test and health needs.

Water Purifier Market in India – At a Glance

India’s water purifier market is growing fast.

• Market Value: Rs 5,000+ crore (as of 2024)
• Growth Rate: Expected CAGR of 12% till 2027
• Top States: Maharashtra, Tamil Nadu, Karnataka
• Trends: Copper purifiers and alkaline RO are in high demand.

People are spending more on home health appliances, especially post-COVID.

Pro Tips Before You Buy

1. Test TDS first. You can buy a TDS meter online for Rs 300–Rs 500.
2. Look for AMC plans. Regular maintenance is key.
3. Compare power usage. Some purifiers use more electricity than others.
4. Consider tank size. A 7-8L tank works for a family of 3–4.
5. Buy from authorized sellers. This ensures free installation and warranty.

Summing Up!

If you live in a metro city and have mixed water sources, Kent or Aquaguard are reliable. For premium homes, LG Puricare adds class and function. If you prefer Indian brands, Native M2 or V-Guard offer great value. For budget homes, Livpure and Havells are solid picks. Still confused? Start by testing your water’s TDS. That will guide your choice better than just brand names. Safe water = safe life. Choose wisely.

When we talk about luxury drinks in India, Cognac often takes the spotlight. But there’s another French gem that’s quietly building a fanbase—Armagnac. It’s bold, rich, and full of character. Unlike Cognac, it’s not mass-produced, which makes every sip feel a little more personal. If you enjoy discovering hidden treasures, Armagnac might just be your next favorite.

What sets it apart? The depth of flavor, the handcrafted approach, and the centuries-old tradition behind each bottle. It’s not just a drink—it’s a conversation starter. Whether you’re adding it to your home bar or gifting it to someone who appreciates fine spirits, Armagnac brings something unique to the table. And the good news? Some of the world’s best Armagnac brands are now available in India. So if you're ready to try something a little offbeat but deeply rewarding, this underrated French spirit is worth exploring.

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What Is Armagnac?

Armagnac is a type of brandy made in the Gascony region of France. It is one of the oldest distilled spirits in Europe and is made from fermented grapes, just like Cognac. However, what makes Armagnac special is its single distillation process, giving it a deeper and more rustic flavor. It’s aged in oak barrels and comes in different categories based on how long it has matured—VS, VSOP, XO, and vintage labels. In India, Armagnac is still niche, but demand is growing among collectors, luxury drinkers, and those looking for something different.

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Armagnac vs Cognac: What’s the Difference?

Both are French brandies, but they are not the same. Here's how they differ:

So, if you enjoy something stronger and more layered in taste, Armagnac is a great alternative to Cognac.

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Explore Top 7 Armagnac Brands in India

Here are the best Armagnac brands available in India. These are known for their heritage, quality, and unique taste profiles.

1. Château de Laubade

Château de Laubade is based in the heart of Bas Armagnac. It is a family-owned estate with 260 acres of vineyard. They grow four different grape varieties: Ugni Blanc, Folle Blanche, Colombard, and Baco. These grapes are grown without chemical fertilizers, making their Armagnac more natural. The barrels used for aging are made from Gascony oak, which adds a rich wood taste. They also have their own cooper who builds and repairs the barrels. Laubade is known for its eco-friendly approach. They reuse grape pomace as natural fertilizer. They have won several international awards, including at the San Francisco World Spirits Competition. Their collection includes rare vintages dating back to the 1940s.

• Tasting notes: Dried fruits, spices, vanilla
• Popular variant in India: VSOP and XO

2. Delord

Delord comes from the village of Lannepax in Gascony. The Delord family has been making Armagnac for over 100 years. Their motto is “Time and patience.” They use four grape types and keep their production small to focus on quality. The distillery still uses an old copper still from the 1930s, which gives a special touch to the spirit. Delord is also unique because it labels every bottle by hand. The bottle often carries the signature of a Delord family member. They offer age-stamped Armagnacs from 10 to 50 years. Some even carry the label of a single vintage year. Delord is also loved for its smooth finish and deep fruit notes that come from long, slow aging.

• Tasting notes: Prune, fig, cinnamon, caramel
• Popular variant in India: Delord Bas Armagnac VSOP

3. Janneau

Janneau is one of the most widely exported Armagnac brands. Founded in 1851, it is based in Condom, a town in the Armagnac region. Janneau was the first house to use double distillation in Armagnac, similar to Cognac. This process makes their spirit smoother and more refined. They store their Armagnac in a special cellar called “Paradise,” where the oldest barrels are kept. The brand is known for its high-end packaging and golden glass bottles. Janneau also focuses on creating blends that are elegant and easy to sip. Their XO range is especially popular with luxury travelers. Many Michelin-starred restaurants in Europe serve Janneau with dessert or coffee. In India, it’s often picked as a gift for its classy look.

• Tasting notes: Almond, honey, oak, citrus
• Popular variant in India: Janneau XO

4. Dartigalongue

Dartigalongue is the oldest family-run Armagnac house still in operation. It was founded in 1838 in the town of Nogaro. The brand uses a unique aging process called “humid cellar aging,” which slows down evaporation. This method helps the spirit develop deeper flavors over time. Dartigalongue also uses vintage Armagnacs, meaning they age the spirit from a single year. Their bottling room is filled with dust-covered bottles from the 19th century. The brand avoids artificial coloring and chill filtration, keeping the spirit as pure as possible. Dartigalongue is known for its spice-forward taste, perfect for winter sipping. It is often served with cheese, especially blue cheese and hard-aged varieties. Their 20-year and 25-year editions are rare finds in India.

• Tasting notes: Nutmeg, dried apricots, cocoa
• Popular variant in India: Dartigalongue 15 Years

5. Castarède

Castarède holds the title of being the oldest registered Armagnac house in France, dating back to 1832. It was the first to ship Armagnac internationally, making it one of the most recognized names globally. Their cellars are located near the Baïse River, where the natural moisture helps slow aging and deepen the spirit’s character. Castarède is one of the few brands that still offers hand-waxed bottle seals for a traditional feel. They also run a tasting room in Paris, which makes it easier for tourists to discover their collection. Castarède specializes in very old vintages and has a collection going back to 1893. In India, collectors admire Castarède for its heritage and presentation. The taste is often described as layered, nutty, and elegant.

• Tasting notes: Toffee, licorice, raisins
• Popular variant in India: Castarède XO

6. Armagnac de Montal

Armagnac de Montal is a historic brand with roots in the Château de Renzé in Gascony. It was once the preferred spirit of the French aristocracy. The label design reflects this noble heritage, with a royal crest and elegant glasswork. The brand is known for producing mellow and floral Armagnacs, perfect for newer drinkers. They use grapes mainly from the Tenarèze region, which gives a good balance between fruit and spice. De Montal is also popular in gift sets that include crystal decanters and matching glasses. Their VSOP is often used in cocktails by bartenders who want a French twist. Though not as heavily marketed, it is growing fast in India for its value-for-money and refined profile.

• Tasting notes: Floral, peach, honey
• Popular variant in India: De Montal VSOP

7. Tariquet

TaTariquet started as a wine estate and later began making Armagnac in the early 20th century. What makes Tariquet unique is its use of 100% estate-grown grapes. They focus on producing young, lively Armagnacs that are full of fresh fruit flavors. Their distillation is done on-site using traditional continuous stills. Tariquet is one of the few brands that makes Armagnac blanche—a clear, unaged version used in cocktails. Their packaging is modern and attractive, which appeals to younger buyers. Tariquet is also known for its innovative approach, blending modern techniques with old recipes. Their VS range is popular among urban Indian consumers looking for something unique and affordable. It pairs well with light Indian starters and is great for mixology.

• Tasting notes: Pear, herbs, citrus
• Popular variant in India: Tariquet Classique VS

Where to Buy Armagnac in India

Since Armagnac is not mainstream in India, you need to look at premium liquor retailers or online stores that import international spirits. Make sure to verify the label and check for authenticity when ordering. Some reliable options include:

• The House of Spirits
• Living Liquidz
• Whisky Company
• The Wine Park
• Duty-Free stores at international airports

Final Sip!

Armagnac may not yet be a household name in India, but it deserves a spot on your shelf. It’s rich in flavor, steeped in history, and makes for a perfect conversation starter. Whether you're a Cognac lover wanting to explore new notes or a collector looking for rare spirits, these Armagnac brands are worth trying. If you’re building a premium home bar or searching for a sophisticated gift, look no further. Armagnac is here to stay—and it’s only getting better.

American whiskies have slowly found their fan base in India, but there’s one kind that still feels like a hidden gem — corn whisky. It’s not as widely known as bourbon or scotch, but it’s definitely worth discovering. Made with a majority of corn in the mash, this whisky is naturally sweeter, lighter, and smoother. That makes it a great choice for those who are new to whisky or prefer something easy to sip. It doesn’t hit too hard on the palate, which is why more Indian whisky drinkers are warming up to it. Whether you’re enjoying it neat, with a splash of water, or mixing up a cocktail, corn whisky brings a mellow charm. It also has a rich American heritage, often produced by small distilleries that focus on craft and quality. As global palates evolve, corn whisky is finding its space in Indian homes, parties, and bar shelves.

Read more: Best Deluxe Blended Scotch Whisky Brands in India

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What is American Corn Whisky?

Corn whisky might not be the first name that comes to mind when you think of American whisky, but it’s definitely one to know. Made with at least 80% corn, it offers a soft, slightly sweet flavour that feels easygoing and approachable. What makes it stand out is how it’s aged — unlike bourbon, it doesn’t always go into new charred oak barrels. Some versions are aged in used or even uncharred barrels, which keeps the colour light and lets the true corn flavour shine through. That gives it a fresh, almost rustic character. It doesn’t try too hard, and that’s exactly why it appeals to so many. 

Know more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

Why is Corn Whisky Becoming Popular in India?

India’s whisky market is huge. According to reports, India consumes over 200 million cases of whisky annually. With the rise in disposable income and growing interest in premium spirits, Indian consumers are now open to trying international and craft whisky brands. Corn whisky is still new in India. But its smoothness and versatility are making it a hit, especially in cities like Mumbai, Delhi, Bangalore, and Goa.

Check more: Best Irish Whiskey Brands in India with Prices in Delhi NCR

Discover Top 7 American Corn Whisky Brands in India

Here's everything you need to know about American corn whisky and the top brands available in India.

1. Mellow Corn

• Origin: Kentucky, USA
• ABV: 50%
• Tasting Notes: Buttery corn, vanilla, and spice

Mellow Corn is a rare bottled-in-bond corn whisky. It has been made by Heaven Hill since 1945. This whisky is known for its bright yellow label and old-school look. It is not aged in new barrels, which keeps the corn taste strong. It spends at least four years in used oak barrels. That gives it a smooth but bold flavour. Many whisky fans love its retro vibe and strong American roots. It is made in Bardstown, Kentucky, known as the “Bourbon Capital of the World.” Mellow Corn is often used in cocktails because it mixes well. But it’s also enjoyed neat by those who like classic American whisky. It’s affordable and unique, making it great for collectors too.

2. Balcones Baby Blue

• Origin: Texas, USA
• ABV: 46%
• Tasting Notes: Roasted corn, honey, toasted oak

Balcones Baby Blue is the first Texas-made whisky since Prohibition. It is produced by Balcones Distilling, which began in 2008 in Waco, Texas. This whisky is made from roasted blue corn, which adds a rich and bold flavour. It is not a traditional whisky — it’s innovative and full of character. The brand uses pot stills to distill its spirits, giving it a deep texture. Baby Blue is aged in small barrels, which speed up the process and add complexity. The whisky has won many global awards for its unique style. It offers a nutty, slightly smoky taste. Balcones is a pioneer in craft American whisky and has become popular worldwide. It’s a bold choice for Indian whisky lovers looking to try something new.

3. Hudson Corn Whiskey

• Origin: New York, USA
• ABV: 46%
• Tasting Notes: Sweet corn, apple, light oak

Hudson Corn Whiskey is made in New York at Tuthilltown Spirits Farm Distillery. This was the first distillery to open in New York since Prohibition. The corn used is 100% local, sourced from nearby farms. The brand focuses on sustainability and small-batch production. Hudson whiskies are handmade in small copper pot stills. The ageing process is short, so the corn flavour stays fresh and strong. The bottle design is also unique — short, round, and very modern. This makes it a popular gift choice. Hudson has a bold, clean taste with a touch of sweetness. It’s a great introduction to craft American whisky. The brand is also known for its community-driven production and ethical sourcing. It’s more than just whisky — it’s a story in a bottle.

4. Heaven Hill Corn Whiskey

• Origin: Kentucky, USA
• ABV: 40%
• Tasting Notes: Mild spice, toasted grain, and vanilla

Heaven Hill is one of America’s largest family-owned distilleries. It produces many famous whiskies, including this affordable corn whisky. It is made with a high percentage of corn and aged in used oak barrels. This whisky is light in colour and very smooth in taste. Heaven Hill started in 1935 in Kentucky and has grown into a major player. The company is known for sticking to traditional methods and quality. This corn whisky is often used in cocktails due to its gentle profile. It doesn’t overpower other ingredients, which makes it very flexible. It’s also a good choice for people new to whisky. Though less famous than other Heaven Hill labels, it offers great value and a classic American feel.

5. Buffalo Trace

• Origin: Kentucky, USA
• ABV: 45%
• Tasting Notes: Caramel, corn, dried fruit

Buffalo Trace is one of the most respected bourbon makers in the world. While it is a bourbon, it uses a high amount of corn in its mash bill. The distillery is over 200 years old, located in Frankfort, Kentucky. Buffalo Trace is known for its innovation and quality. The brand ages its spirits in century-old warehouses using natural climate changes. Each barrel is tasted and selected carefully before bottling. Though technically a bourbon, the strong corn base gives it a sweet, smooth body. It’s a favourite among whisky experts. The distillery also runs experiments with grains and ageing, offering limited editions. For Indian whisky lovers, it’s a great way to taste high-quality American corn-rich whisky with deep heritage and flavour.

6. Platte Valley

• Origin: Missouri, USA
• ABV: 40%
• Tasting Notes: Corn-heavy, herbal, soft oak

Platte Valley is a traditional American corn whisky with roots in Missouri. It is made by McCormick Distilling Company, which was founded in 1856. The whisky is known for its old-fashioned ceramic jug packaging. This makes it stand out on any shelf. Platte Valley uses 100% corn mash, which gives it a naturally sweet taste. The spirit is distilled slowly and aged in oak casks for three years. It’s lighter than bourbon and has a smooth, earthy tone. Many fans love its nostalgic feel and simple, honest flavour. It’s a throwback to how whisky was made in the 19th century. For Indian consumers, Platte Valley is a great mix of history and taste. It’s ideal for those who enjoy traditional craft spirits.

7. Stillhouse Original

• Origin: Tennessee, USA
• ABV: 40%
• Tasting Notes: Silky corn, fruit, light smoke

Stillhouse Original is an American corn whisky that breaks all the rules. It comes in a red stainless-steel can, not a glass bottle. This makes it portable and unbreakable — perfect for travel or outdoor parties. The whisky is made from 100% corn and charcoal-filtered for a clean finish. Stillhouse is distilled in Columbia, Tennessee, and is known for its youthful energy. It’s a brand that targets a younger audience with bold marketing. The Original Clear Corn version is unaged, giving it a pure, grain-forward taste. It’s also the base for their many flavoured versions, like peach tea and apple crisp. Stillhouse is both stylish and strong, appealing to whisky drinkers who want something edgy. It’s new, fun, and very American — ideal for urban Indian audiences.

What Makes Corn Whisky Unique?

• Made with 80% or more corn
• Sweeter and smoother than rye or malt whiskies
• Often aged in used barrels — giving a lighter colour
• Great for mixing in cocktails

Corn whisky is great for those who want a less smoky or spicy flavour. It’s also ideal for slow sipping.

Corn Whisky vs Bourbon: What’s the Difference?

Both are American, but corn whisky focuses more on the natural corn flavours, while bourbon is more oak-driven.

How to Enjoy Corn Whisky

Corn whisky is versatile. You can enjoy it in many ways:

• Neat or with a splash of water
• On the rocks
• In classic cocktails like a Corn Old Fashioned, Whisky Sour, or Southern Highball

Because it’s smooth, it’s also perfect for beginners or casual drinkers.

Where Can You Buy These in India?

• Mumbai: Living Liquidz, The Wine Park
• Delhi: Tonique, DLF Emporio liquor store
• Goa: CMM Arena, Magsons
• Online: Some states allow home delivery of premium liquor
• Duty-Free: Great for getting rare bottles at a better price

Final Sip!

Corn whisky is still flying under the radar in India, but it’s one of those hidden gems that deserves a spot in your bar. It’s smooth, slightly sweet, and doesn’t overwhelm your palate — making it perfect whether you're just getting into whisky or already know your way around a dram. There’s something refreshing about its simplicity. No heavy oak or smoky punch, just a mellow, corn-forward flavour that feels easy to enjoy. If you’ve been reaching for the same old bottle every time, maybe it’s time to mix things up. Pick up a bottle of corn whisky and give it a try — neat, on the rocks, or even in a cocktail. It might surprise you. Sometimes, the best finds are the ones that haven’t gone mainstream yet. And who knows? Your new go-to whisky might just be one you hadn’t even heard of until now.

Honey has been a part of our kitchens for generations. Whether it's that spoonful in warm water every morning or a natural sweetener for your tea, it’s something most of us grew up with. With people becoming more conscious about what they eat, many are looking for natural and chemical-free alternatives. And honey, with its natural healing and immunity-boosting benefits, is high on that list. But here’s the thing—not all honey is created equal. With so many brands on the shelves, it can get confusing to pick one that’s truly pure and beneficial. That’s where we step in. We’ve gone through the clutter to find India’s top honey brands that offer quality, transparency, and value. Whether you’re new to honey or want to switch to something better, this list will help you decide with confidence.

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A Look at India’s Honey Market

India is also one of the largest honey producers in the world. Today, as more people look for clean, raw, and organic options, Indian brands are partnering directly with beekeepers and forest gatherers. Plus, government programs like the “Sweet Revolution” are giving a much-needed push to modern honey farming and helping local communities thrive. 

India’s love for honey goes beyond just taste—it’s rooted in tradition, health, and nature. In 2024, the Indian honey market stood strong at Rs 3,700+ crore (USD 449.8 million), and it’s only getting bigger. By 2033, it’s expected to touch Rs 5,100+ crore (USD 626.8 million), growing steadily every year. Honey, after all, is a natural gift from bees—made from flower nectar and packed with goodness. Its antibacterial and antioxidant properties make it more than just a sweetener. From helping soothe coughs to boosting immunity, honey has earned its place in our daily routines.

Check more: 6 Best Dry Fruits Brands in India: Healthy & Tasty Picks for You

Explore the Top 7 Honey Brands in India

Here’s a list of the top 7 honey brands in India that offer purity, health benefits, and value for money.

1. Dabur Honey

• Best for: Daily use in warm water, milk, or as a sugar substitute in tea.

Dabur is one of India’s oldest and most loved wellness brands. Its honey is made using strict quality checks. Dabur collects honey from different parts of India, including the Himalayan region. The brand follows a “no sugar adulteration” promise. It is packed in a clean and modern facility to ensure hygiene. Dabur Honey is available in easy-squeeze bottles, glass jars, and travel packs. The honey is tested for 100+ quality parameters in accredited labs. Dabur also runs awareness campaigns on the health benefits of honey. It’s widely available in local kirana stores, chemists, and online platforms. The brand also supports small honey collectors across India. It is a great choice for people who want consistency, safety, and availability across India.

Also Read: Top Packed Chia Seeds Brands in India: Best Picks for Health Enthusiasts

2. Kapiva Wild Honey

• Best for: Ayurvedic remedies, immunity drinks, and skincare routines.

Kapiva is a new-age Ayurvedic wellness brand. Their Wild Honey is collected from forests in Gujarat and Uttar Pradesh. Unlike processed honey, Kapiva doesn’t heat or filter it much. This helps preserve its natural taste and thickness. The brand uses beehives placed in natural, untouched areas, away from pollution. Kapiva also supports tribal communities that collect honey the traditional way. The honey sometimes crystallizes in cold weather, which shows it's unprocessed and pure. It has a dark color and a stronger taste, ideal for health drinks and detox mixes. Kapiva is also known for combining its honey with ingredients like tulsi and ginger. The brand shares educational content on honey usage through Instagram and YouTube. It suits buyers who prefer raw and wellness-oriented products.

Know more: Best Mineral Water Brands in India for Safe & Pure Hydration

3. Nature's Nectar Honey

• Best for: Mixing in herbal teas, salad dressings, and DIY face masks.

Nature’s Nectar focuses on raw and regional honey varieties from across India. The brand works directly with local beekeepers, mostly in Himachal Pradesh and Uttarakhand. Their honey comes in unique types like Jamun Honey, Ajwain Honey, and Multi-Floral Honey. Each variant has a distinct taste, color, and health benefit. Nature’s Nectar avoids high heat while packing, to retain natural enzymes and pollen. Their jars are eco-friendly, and some even come with wooden dippers. The brand offers lab-test reports for each batch on its website. This gives buyers full confidence about quality. Nature’s Nectar often participates in organic and farmers’ markets in India. It’s perfect for people who love experimenting with new honey flavors and value local sourcing.

4. Organic India Honey

• Best for: Organic diets, yoga and wellness routines, and cooking.

Organic India is known for promoting clean and conscious living. Their honey is sourced from certified organic farms. They ensure the bees are not exposed to pesticides or harmful chemicals. The bees feed on natural flora, which makes the honey richer. Organic India’s honey is rich in antioxidants and has anti-inflammatory properties. It’s great for mixing into herbal teas and ayurvedic drinks. The brand also supports farmer welfare and fair trade. Organic India has export-level certifications, which shows its global quality standards. Its honey jars come with full ingredient transparency and QR codes for traceability. The brand also sells honey-infused products like lozenges and herbal cough syrups. It appeals to people who want holistic, chemical-free, and sustainable choices in daily life.

5. Zandu Pure Honey

• Best for: Morning health drinks, weight loss routines, and digestive health.

Zandu, from Emami Group, is a trusted Ayurvedic name in Indian homes. Zandu Pure Honey is made using Ayurveda-inspired methods and modern science. The brand claims it collects honey from multiple floral sources in India. This blend helps in balancing taste and nutrition. Zandu’s honey undergoes purity tests like FIE and HMF to ensure freshness. It does not contain invert sugar or artificial color. Zandu Honey is often suggested for seasonal flu and cough. It’s available in compact bottles with flip-top caps, which makes it easy to use. The brand is also available on prescription in some Ayurvedic clinics. They frequently run wellness campaigns promoting “Honey for immunity.” It’s a suitable pick for people who trust legacy brands and traditional remedies.

6. Organic Tattva Honey

• Best for: Health drinks, kids’ snacks, and salad dressing.

Organic Tattva is an Indian organic food brand with a wide product range. Their honey is USDA and India Organic certified. It is free from pesticides, antibiotics, and added sugar. The honey is collected from apiaries that follow clean and organic beekeeping. Organic Tattva promotes seasonal harvests, which means the flavor and color of their honey may change naturally. This is a sign of authenticity. Their honey is great for adding to smoothies, oats, and home remedies. The brand also provides combo packs with other organic groceries. They focus on educating buyers about label reading and ingredient sourcing. Organic Tattva is widely available on BigBasket, Amazon, and organic stores. It is best for health-first households who want transparency and genuine ingredients.

7. Himalaya Forest Honey

• Best for: Ayurvedic tonics, cough relief, and skincare.

Himalaya Wellness Company has over 90 years of Ayurvedic experience. Their Forest Honey is a gentle product made from nectar collected by wild bees. The honey is mostly sourced from forest belts in South India. Himalaya uses minimal filtration so that pollen and nutrients stay intact. Their honey is a part of their broader health range, including Ayurvedic medicines and supplements. It has a light golden color and is mild in taste—great for kids and older adults. The packaging is simple, and the product is often sold in pharmacies. Himalaya also promotes honey as part of their cough syrups and wellness drinks. Their R&D team ensures product stability and shelf life. This honey is ideal for families looking for trusted, mild, and multi-use honey.

How to Know if Your Honey is Pure

Not every bottle of honey you see on the shelf is as pure as it claims. Some are mixed with sugar syrups or go through too much processing, which takes away the natural goodness. If you want real honey, always check the label carefully. Look for certifications like FSSAI or NMR-tested—that means the honey has passed important purity checks. Pure honey usually feels thick, has a rich texture, and doesn’t dissolve right away in water. It may even crystallise in winter, which is a natural sign. Don’t fall for flashy packaging or sweet prices. Take a minute to check the details. A little awareness can help you bring home honey that’s good for your health and not just sugar in disguise.

Surprising Uses of Honey at Home

Besides food, honey has many uses in Indian homes. Here are a few:

• Natural remedy for cough and sore throat
• Face mask for glowing skin
• Hair conditioner
• Lip balm base
• Boost for herbal teas

Final Thoughts

Honey is not just another kitchen ingredient. It is a natural healer, an immunity booster, and a healthier alternative to processed sugar. The Indian market now offers a wide range of options—from raw forest honey to certified organic ones. Whether you’re sipping warm lemon water in the morning or using it in a face mask at night, choosing the right brand makes a difference. Go for trusted, tested, and ethically sourced honey. These 7 brands bring together tradition, purity, and modern wellness—all in a spoonful.

Indian alcohol brands are making serious waves across the globe. What was once enjoyed mainly at local parties and family gatherings is now being poured into glasses in places like New York, London, Tokyo, and beyond. From bold whiskies to refreshing feni, Indian spirits are no longer staying within the country’s borders — they’re proudly stepping onto the world stage. Summer 2025 marks a turning point. Indian brands aren’t just shipping bottles overseas — they’re sharing stories, flavours, and centuries-old traditions. These drinks carry the essence of Indian ingredients, regional techniques, and homegrown creativity. Whether it’s a smooth single malt from the hills or a coconut rum from Goa, these brands are catching global attention for all the right reasons.

Here’s a closer look at the Indian alcohol brands that are not only winning hearts at home but are also becoming the toast of international bars and tables this year.

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India's Alcobev Market Is Growing Fast

India stands as the world’s third-largest market for alcoholic beverages by volume—just behind China and the United States. That’s already a huge number, but the story doesn’t stop there. The alco-bev industry in India is on a strong growth path, expected to jump from around Rs 1.7 lakh crore in FY15 to nearly Rs 5 lakh crore by FY28. Despite this impressive growth, the average alcohol consumption per person—especially beer—is still much lower than in other countries. What that means is simple: there’s a lot of room to grow. As young consumers explore more options and premium choices become popular, the market is set to boom in the coming years. India’s drinking culture is just getting started.

Check more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

1. Amrut: India’s First Single Malt to Go Global

Amrut is known for making warm, rich whiskies. But it also makes light expressions that are good for summer sipping. One such bottle is the Amrut Nilgiris Indian Dry Gin. Made with local botanicals, this gin is crisp and floral — perfect for gin and tonic on hot afternoons. The distillery also offers lighter malts with fruity notes, like mango and honey. These whiskies work well with a cube of ice or in a whisky highball. Amrut’s clean, bold flavour makes it stand out.

It’s also a great drink to pair with grilled summer foods or tandoori snacks. If you're looking to enjoy whisky even when it's warm outside, Amrut gives you smooth, easy options. Amrut has won several international awards, including at the World Whiskies Awards.

Also check: 5 Indian Alcohol Brands That Are Making a Global Impact

2. Rampur: Royal Heritage in a Bottle

Rampur is more than just a winter whisky. Some of its limited-edition single malts, like Rampur Asava, are smooth and fruity — great for a summer evening. Rampur ages its whisky in Indian weather, which gives it a tropical depth. You’ll taste dried fruits, vanilla, and soft spice, without any burn. That makes it ideal for sipping slow, even on warmer nights.

For those who like whisky-based cocktails, Rampur also works well in Old Fashioneds or whisky sours. The mellow notes blend beautifully. Rampur also focuses on sustainable practices and small-batch releases, which make every sip feel special. It’s a royal sip from India that suits every season.

3. Soci: The New-Age Drink for Global Youth

Soci is made for summer. These are pre-mixed cocktails in cans, which means you can carry them anywhere — beach, picnic, party. The drinks are light, fizzy, and fun. Flavours like vodka with cranberry, gin with cucumber, and rum with cola give you options for every mood. Soci is also low in alcohol, so it's refreshing rather than heavy.

Unlike spirits, you don’t need mixers, bottles, or bar tools. Just open a can and sip chilled. It's perfect for young, busy people who want something cool and easy. Soci is growing fast in India and abroad for one reason: it fits today’s lifestyle. And it’s totally summer-approved.

4. Cabo: India’s Homegrown Coconut Rum

Cabo’s coconut rum is sunshine in a bottle. It’s sweet, tropical, and very smooth. Perfect for pool parties, brunches, or rooftop hangouts. Made in Goa, Cabo uses fresh coconut extract that gives the drink a creamy, beachy taste. You can sip it neat, with ice, or in summery cocktails like Coconut Mojitos or Rum Punch.

The low alcohol content makes it a light and chill drink. It doesn't feel heavy or smoky, which is ideal for warm days. Cabo also pairs well with summer snacks — think prawns, mango salsa, or grilled veggies. It’s a true Goan escape, bottled for vacation vibes any day of the week.

5. Cazulo: Feni Goes Global

Cazulo makes craft feni, a strong and earthy spirit from Goa. But they now offer a lighter version called Cazulo Premium Cocktails — bottled mixes using feni and tropical ingredients like passion fruit and kokum. These drinks are great for summer because they are refreshing, citrusy, and low on bitterness. Served cold, they bring out local flavours in a fun, modern way.

Feni is also great in summer cocktails like feni lemonade or cashew sour. It’s unique, fruity, and herbal — different from common spirits. Cazulo also offers distillery tours and tastings in Goa, adding to its cool, local vibe. If you want to try something traditional yet summer-friendly, this is a bold choice.

6. Bacardi India: Global Powerhouse with Desi Roots

Bacardi is already famous for its white rum, which is a summer classic worldwide. But in India, Bacardi has added seasonal flavours like Lime, Raspberry, and Mango Breezers — all perfect for the heat. Bacardi rum is smooth, sweet, and easy to mix. You can make refreshing drinks like daiquiris, mojitos, or a simple rum with soda and lime. It doesn’t overpower, so it’s perfect for daytime sipping.

They’ve also launched a low-sugar Breezer range, which is great for health-conscious drinkers in summer. Bacardi supports music and beach festivals in India too, so it has become a cool, go-to party drink. Light, tropical, and fun — Bacardi is a summer favourite for a reason.

7. Burlingtons: Indian Sparkling Wine for the World

Burlingtons makes sparkling wines that are crisp and cool — just what you need in summer. Their Rosé Brut and Classic Sparkling White are fizzy, fruity, and not too dry. These wines are made in Nashik and use Méthode Champenoise, the same traditional method used in France. That gives the wine fine bubbles and a smooth texture.

Chill a bottle and pair it with summer salads, cheese, or seafood. It’s also perfect for brunches and celebrations. Burlingtons has a clean label design, making it feel premium. It’s also priced well, so you can enjoy luxury without spending too much. A great alternative to imported bubbly.

8. Charosa: Premium Indian Wine with European Style

Charosa is known for its premium wines from Maharashtra. In summer, the best picks are its Sauvignon Blanc and Rosé. These wines are crisp, aromatic, and slightly citrusy — great for the Indian heat. The vineyard uses grapes that ripen under the sun, which gives their wines strong fruity notes. 

The wines go well with grilled fish, spicy Indian snacks, or light pasta. Charosa also believes in eco-friendly farming and clean processing. The wines have low tannin, making them easy on the stomach and great for warm weather. Their Rosé, in particular, is gaining popularity in cities like Mumbai, Bengaluru, and Dubai. It’s a classy yet fun choice for summer wine lovers.

Why These Brands Stand Out

These brands are not just selling alcohol. They are selling stories—of Indian terroir, craftsmanship, local ingredients, and modern identity. Their success lies in combining authenticity with world-class branding.

Here’s what makes them special:

• Local ingredients like coconut, mango, cashew, and Indian barley
• Strong design and packaging
• Appealing to younger, global audiences
• Winning international awards and attention
• Focusing on sustainability and clean distilling

Global Bars, Indian Bottles: A New Trend

In Summer 2025, more global bars are adding Indian spirits to their menus. Cocktail culture is helping too. Bartenders in Europe and the US are experimenting with feni, coconut rum, and Indian single malts in their signature drinks. The rise of Indian cuisine globally is also helping Indian spirits gain visibility. More Indian restaurants abroad are proudly serving homegrown drinks.

Final Sip!

Indian alcohol brands are finally getting their moment in the spotlight—and it’s well deserved. With bold, unique flavours, strong storytelling, and smart, modern packaging, they’re stepping far beyond the local shelves. Whether it’s a smooth single malt from Rampur, a crisp sparkling wine from Charosa, or a beachy cocktail made with Cabo’s coconut rum, these homegrown spirits are winning fans around the world. You’ll now find them in stylish bars and homes from London to Tokyo. Summer 2025 feels like a turning point—where Indian drinks aren’t just travelling abroad, they’re making a statement. And honestly, this is just the start. The world is finally sipping on the richness India has been brewing for decades.

Sales and seasonal events occur frequently in India. Kickstarting the year with Sankranthi all the way to the New Year, fashion retailers marked down products heavily, while premium jewelry retailers gear up for  an uptick in gold sales. Anticipating this increase in demand during festivals, retailers upstock their inventory, only to often find themselves burdened with overstock once the season ends. This is especially true for fashion retailers. Inventory mistakes have significant costs as the industry lost upwards of $1.8 trillion in stock errors like overstock. Overstocking leads to tied-up capital, rise in carrying costs and the risk of severe markdowns or inventory obsolescence.

On the other side of the spectrum, unanticipated demand surges for best sellers result in stockouts, leaving consumers disappointed and crimping sales. A whopping 71 percent of consumers will switch brands or retailers to access out-of-stock items. Retailers must make it their mission to eliminate this risk entirely.

Avoiding Pitfalls

The key challenge in managing special events and seasonality is essentially a geographical one. Product behavior varies with location, which brings with it a wide range of dependencies from price to demographics.

Traditional methods use aggregate sales forecasts and the assumption that a certain percentage of markdown will yield a congruent increase in sales.  It doesn’t account for real-time demand analytics. High-end fashion sells out quickly in Delhi or Mumbai, while affordable clothing sells more in Tier II markets like Indore or Kanpur. The same SKU or product may also behave differently across different stores.

Historical sales data certainly assists a retailer’s understanding of ideal product types and quantities for special events, the real riddle — and lynchpin for success — is placement. Retailers must factor in the uniqueness of each SKU across every store to effectively calculate needs and outcomes, especially during special events and sales. Moreover, unique SKU behaviors by location can not be known in advance of any event. For instance, a particular vibrant Ugadi-themed kurta might sell well in one store, while another store just a few kilometers away might see very little interest in the same SKU. Such behaviors can’t be predicted in advance as product behavior reveals itself only once it reaches the shelves.

Retailers mustn’t take for granted the influence of external factors on revenue in general and special events in particular. Traditional inventory allocation methods lack the nuance and real-time data necessary to maximize sell through and minimize markdowns even during special events. Without in-season intervention, businesses are bound to see items go to stores where they won’t sell, and miss opportunities to get the most out of that product in other locations.

Smart Allocation with a Proximity Engine

Tackling the complexities of seasonality demands a new approach — one with greater visibility, and real-time data. Retail technology advisory IHL recently projected a 25 percent improvement in inventory distortion for retailers that employ artificial intelligence, which can be an essential tool in every retailer’s arsenal for precision planning.

High-resolution allocation takes inventory management to a whole new level. It treats every SKU and each store location differently, enabling retailers to achieve tailored inventory allocation that fits market realities. During sale periods, increased inventory of fast-selling items might not be sufficient to meet the surge in demand, resulting in stock-outs and missed sales opportunities. On the other hand, slower-moving items might end up with excessive stock, leading to unnecessary waste and tied-up capital.

By integrating advanced AI algorithms, smart inventory management tools learn continuously and make intelligent adjustments to current trends. Even for new SKUs lacking historical data, AI leverages patterns from analogous products, offering more accurate demand forecasts. For instance, during the Ugadi festival and Eid, there’s an increased demand for traditional wear and retailers often introduce new ethnic wear designs that haven’t been sold before. With these lacking historical data, there’s no way to know how the product will perform.

However, an AI-powered proximity engine analyzes products with similar characteristics and predicts how those types of products will perform during the festival. It allows real-time monitoring down to the SKU level, helping retailers adjust inventory between stores. If a store in Hyderabad witnesses an unexpectedly high demand for floral patterned kurtas and low demand for muted colors, real-time optimization can suggest redistributing floral kurtas from other stores where they aren’t in demand.

While India's festive seasons and jewelry traditions present unique challenges, the principles of smart inventory, real-time visibility and tailored allocation are universal. For retailers seeking to optimize their inventory management during these periods, smart inventory management, aided by AI is the best solution to increase profitability. By embracing a cutting-edge approach, retailers in India can effectively minimize overstocking, stockouts and eliminate the uncertainty surrounding planning for new SKUs. AI has the potential to drive up profitability and retailers who embrace it first stand to win big this festive season.

Authored By:

 Chinmay Nayak, Head of Sales India, Onebeat

Japanese air conditioners have become a trusted choice for many Indian households—and for good reason. With scorching summers in most parts of India, people look for ACs that are powerful, long-lasting, and efficient. That’s where Japanese brands really shine. They focus on smart technology, low power use, and clean air—all things that matter in Indian homes and offices. Whether it’s a compact AC for a small bedroom or a high-performance unit for a large living space, these brands offer something for everyone. Plus, their designs are sleek and modern, blending well with today’s interiors. If you're thinking of upgrading your AC, this guide will walk you through the top Japanese AC brands you can find in India—and why they’re worth the investment.

Read more: Top 7 Pressure Cooker Brands in India for Safe and Fast Cooking

Why Japanese AC Brands Are Popular in India

Japanese brands are respected worldwide for their quality and cutting-edge technology. In India, consumers prefer them because:

• They offer excellent cooling even in high temperatures.
• The energy-saving features reduce electricity bills.
• Most models are quiet and durable.
• Many Japanese ACs come with air filters to fight pollution.
• Their after-sales service is strong in most Indian cities.

Also Check: 10 Best Mixer-Grinder Brands in India for Every Kitchen

Explore the Best Japanese AC Brands in India 

Now let’s explore the top Japanese AC brands available in India in 2025.

1. Daikin – Efficient Cooling, Built for Indian Weather

Daikin is a top Japanese AC brand with over 90 years of global experience. In India, it has a large network of service centers and showrooms. Many of its ACs use environment-friendly R32 refrigerant, which is safer and more efficient. Daikin also offers ACs with Good Sleep Off Timer—perfect for undisturbed rest. Some models come with self-diagnosis, which shows an error code if there’s a problem. Daikin has ACs designed especially for Indian conditions, including dusty air and high humidity. They also make ACs that work smoothly even when outside temperatures hit 50°C. The company runs a factory in Neemrana, Rajasthan, helping make their products more affordable for Indians. Daikin offers great post-sale service and support across major cities.

• High Energy Efficiency Ratio (EER) and 5-star rated models
• Coanda airflow for even cooling
• Power chill operation for instant cooling
• Low noise levels
• Durable copper condensers

Know more: 8 Best Chimney Brands in India for a Smoke-Free Kitchen

2. Hitachi – Trusted by Indian Families for Decades

Hitachi ACs are designed with Japanese technology and Indian needs in mind. The brand focuses on clean air technology, offering ACs with antibacterial and odor filters. One unique feature is Auto Coil Dry, which dries up moisture in the AC unit to prevent mold. This helps improve the life of the AC and ensures better air quality. Some Hitachi models come with clean filter indicators, reminding users when to clean their filters. Hitachi also pays attention to design. Its modern ACs look sleek and match Indian interiors. The brand tests its ACs in tough climate chambers so they work in both very hot and humid conditions. Hitachi also runs energy-saving awareness programs for Indian customers. Their customer support is responsive and available in local languages.

• Expandable Inverter technology adjusts to extreme temperatures
• iSense technology with motion sensors
• Ambience light display for visual temperature status
• Smart filters to reduce dust and pollution

Check more: Top 6 Stove Brands in India: Best Picks for Every Kitchen

3. Panasonic – Smart Features at Great Value

Panasonic ACs are built for both comfort and energy savings. A unique feature is the Shield Blu coating, which protects the heat exchanger from rust and extends the life of the AC. Panasonic uses JetStream airflow technology, which helps the cool air reach far corners of a room. Its ACs also support stabilizer-free operation, making them ideal for areas with voltage issues. Some newer models come with a nanoe™ X technology, which helps reduce bacteria and viruses in the air. Panasonic works closely with Indian engineers to design products for the local climate. It also focuses on smart features, including AI-based controls that learn user behavior. The brand’s Miraie platform even lets you schedule AC usage and track energy use.

• Miraie App for smart control via phone
• Custom sleep profiles and temperature adjustments
• Twin Cool inverter for faster cooling
• PM 2.5 air purifiers included in many models

4. Mitsubishi Electric – Premium Cooling with Precision

Mitsubishi Electric is known for premium ACs that last many years. Their units come with dual barrier coating, which keeps dust and oil away from internal parts. This improves performance and reduces maintenance. Mitsubishi ACs also have i-Save mode, which remembers your preferred settings. The brand is famous for low-noise operation, which is great for night use. Their outdoor units are compact and easy to install, even in small Indian apartments. Many models include a wide-angle airflow system, which spreads cool air more evenly. Mitsubishi has a long reputation for using high-quality internal parts that work even in harsh weather. While a bit more expensive, Mitsubishi ACs offer long-term savings due to fewer repairs and high energy efficiency. Their after-sales service is also very dependable.

• Jet Flow technology for long airflow reach
• Advanced inverter technology with minimum energy use
• Compact indoor units that fit modern Indian homes
• Some of the quietest ACs in the market

5. Toshiba – Eco-Friendly Cooling for Indian Homes

Toshiba brings smart, quiet, and efficient air conditioning to Indian homes. The brand focuses on eco-friendly cooling. Its ACs use advanced inverter technology that adjusts power based on room size and heat level. This helps reduce electricity usage. Toshiba also offers Quiet Mode, which reduces sound to as low as 19 dB—quieter than a whisper. Many units are designed with Magic Coil, a special coil that stops dirt and grease from sticking. This makes cleaning much easier. Toshiba’s ACs are ideal for bedrooms and study rooms because of their low noise and fast cooling. Some models also offer self-cleaning functions, extending their life and maintaining air quality. Toshiba products are tested in labs for extreme conditions, so they perform well across Indian regions.

• R32 refrigerant for eco-friendly cooling
• Smart inverter to reduce energy bills
• Aqua Resin-coated coil for longer life
• Elegant and minimal design

6. Fujitsu General – Rising Brand with Strong Features

Fujitsu General is becoming popular in India for its reliable and powerful ACs. The company focuses on smart energy use, offering features like Economy Mode and Powerful Mode. Economy Mode saves energy during regular use, while Powerful Mode cools the room quickly. Fujitsu ACs are built with large fans, allowing better air throw, especially in big rooms. Their filters can trap allergens, making the air healthier for those with breathing problems. Some models also have moisture control, which helps during India’s humid monsoon season. Fujitsu ACs are tested to work in hot, dusty environments, making them a good choice for cities like Delhi or Ahmedabad. Though still building brand awareness in India, Fujitsu offers dependable performance and growing service support across metro cities.

• Hyper Inverter models for large rooms and offices
• Human sensor control to save energy
• Built-in dehumidifier
• Allergen filters for cleaner air

Best Features of Japanese ACs That Work in Indian Conditions

Here are a few standout features that make Japanese ACs ideal for India:

• Inverter Technology: Adjusts compressor speed for consistent cooling
• PM2.5 & Anti-Allergen Filters: Keeps indoor air fresh
• Low Power Consumption: Great for areas with high electricity costs
• Stabilizer-Free Operation: Works even with voltage fluctuations

Japanese vs. Indian AC Brands – Which One to Choose?

Indian brands like Voltas and Blue Star definitely offer good value, especially for budget-conscious buyers. But if you’re looking for something that goes the extra mile in performance, Japanese ACs are a solid upgrade. They’re built to last, use less electricity over time, and come packed with features that make everyday use more comfortable. From quieter operation to better cooling even in peak summer heat, the difference is noticeable. Yes, they might cost a bit more upfront, but the long-term benefits—like lower power bills and fewer repairs—make it worth it. If comfort and quality matter to you, they’re a smart investment.

Tips for First-Time Buyers

• Always choose an inverter model for energy savings.
• Pick the right tonnage based on room size.
• Check for copper condensers—they last longer.
• Look for a model with air filters if you live in a polluted city.

Wrapping Up!

Japanese AC brands have earned the trust of Indian households for a reason. Whether it's Daikin’s efficiency, Panasonic’s smart features, or Mitsubishi’s silent cooling, there’s a perfect match for every home and budget. Before you buy, compare features, check energy ratings, and read reviews. Investing in a good AC means more comfort, lower bills, and cleaner air for your family. If you want cool air with cool tech, Japanese ACs are the way to go.

The Indian toy market is experiencing a general turnaround, supported by a mix of government efforts, increasing consumer needs, and judicious collaborations with global brands. Historically, the industry relied heavily on imports—primarily from China. However, recent years have seen a shift toward local production, spurred by initiatives like Make in India, higher import duties, and enhanced quality regulations. Now valued at over $1.5 billion (Economic Times, 2024), India's toy market is projected to grow at a steady pace, driven by the rising demand for safe, innovative, and locally manufactured toys.

At the forefront of this growth is the rising trend of licensing and foreign collaborations, particularly in entertainment, education, and technology.These partnerships not only increase product offerings for Indian producers but also enhance brand value and bring offerings in line with international quality and safety standards.

Licensing: A Market Game-Changer

Licensing has become an innovation catalyst in India's toy industry. Indian toy manufacturers now collaborate with international entertainment properties such as Disney, Marvel, Nickelodeon, and DC Comics to make original, high-quality toys based on memorable characters. This has caused licensed action figures, puzzles, board games, and dolls to grow in popularity, now dominating store shelves across physical retail and online platforms.

The licensed toy market around the world, as estimated by Global Market Insights (2024), is at $28.9 billion and is increasing in size with greater numbers of brands seeking to license globally popular characters for domestic markets. Licensing in India has stimulated direct demand for quality-certified, character-themed toys that become deeply entrenched with children and their parents.

The Emergence of STEM Toys

Besides character goods, licensing has moved strongly into the educational and STEM toy space. As the Indian educational toys market stood at $2.83 billion in 2023 and is set to expand to $7.06 billion by 2030, global edtech brands are entering partnerships with Indian producers to develop coding sets, robotics hardware, and AI-powered learning toys that are compatible with school curricula.

They are now increasingly being perceived by Indian parents as instruments of 21st-century skill acquisition. Learning toys which interweave learning with play lead to enhanced learning, as much as they bring entertainment, learning, and also problem-solving skill and digital skill.

Strategic partnerships with global technology firms are driving the Indian toy sector to a new generation of intelligent, interactive play. The international smart toys market, estimated at $19.3 billion in 2024, is expected to expand at a CAGR of 14.4 percent during the next decade, a pattern followed by India as well.

With joint ventures and technology transfers, Indian toy manufacturers are creating toys with AR (Augmented Reality), app-based interaction, voice recognition, and AI-powered storytelling. Examples include AR-enabled board games with digital animation integrated into the manner in which individuals have historically played, Voice-controlled toys encouraging conversational learning and App-linked learning sets with personalized educational trajectories. These are especially appealing to India's growing urban middle-class consumers who are looking for both technological acumen and learning enhancement.

Sustainability and International Cooperation

As green concerns are given top priority, Indian toy producers—often with the assistance of international partners—are embracing environmentally friendly production. These include the use of Recycled plastics, Biodegradable packaging and Organic dyes and wood obtained in a sustainable manner. These efforts are in line with the initiative of the Indian government to produce non-toxic, child-safe, and eco-friendly toys. The global sustainable toy industry, worth $19.9 billion in 2022, is likely to more than double by the year 2029, and once again reflect the importance of this shift.

E-Commerce & Digital-First Marketing

The development of e-commerce has further contributed to the industry. Digital channels such as Amazon, Flipkart, FirstCry, and Hamleys provide Indian as well as international toy brands access to metro as well as smaller town consumers numbering in millions. The D2C business model has helped brands to use richer consumer insights and launch new products at speed.

Additionally, influencer marketing, YouTube toy reviewers, and unboxing are currently the drivers of purchase behavior. Indian toy companies are now spending money on doing business in collaboration with digital creators to generate brand credibility and consciousness among digitally native kids and millennial parents.

Government Support and Regulation

Government policy has been very important in determining the future of the toy industry. Policies such as Increased import duties on foreign toys, The Production Linked Incentive (PLI) scheme, Toy cluster development schemes and Mandatory Bureau of Indian Standards (BIS) certification have not only halted the dependence on imports (down by 79 percent from FY18–19) but have also made it possible for Indian products to be on a par with international levels of safety and quality.

The Road Ahead

Increased R&D investments, higher foreign collaborations, and a countrywide drive for innovation and sustainability place India's toy industry in readiness to become an international player. The future hangs on an amalgamated plan—local craftsmanship, international IPs, sophisticated technologies, and environmental-friendly manufacturing—and will enable India to offer national as well as international consumers at ease.

Authored By:

 Shobhit Singh, MD and CEO, SSIPL

Mezcal is slowly but surely finding a place on Indian bar shelves, restaurant menus, and even at house parties. It’s no longer just for spirit experts or world travelers—more and more Indian drinkers are getting curious about this smoky, bold alternative to tequila. Made from agave and deeply rooted in Mexican tradition, mezcal is earthy, rich, and unlike anything else you’ve tasted.

Whether you're someone who enjoys a good single malt or prefers sipping neat spirits, mezcal brings a refreshing change. Its unique smokiness, layered with subtle sweetness, makes it ideal for slow sipping or creative cocktails. It’s not just about getting a buzz—it’s about discovering a drink that tells a story with every sip. So if you're ready to try something different, maybe skip the usual tequila shot next time and go for mezcal instead. It's bold, it's complex, and it’s finally available in India.

Read more: Best Deluxe Blended Scotch Whisky Brands in India (Delhi NCR) with Price List

What is Mezcal?

Mezcal is a distilled alcoholic beverage made from agave, just like tequila. But the process is what sets it apart. While tequila is made only from blue agave and cooked in ovens, mezcal uses many types of agave and is roasted underground. This gives it a smoky, earthy, and complex flavor. In India, premium spirit lovers are always on the lookout for unique and high-quality options. Mezcal fits perfectly. With its handcrafted roots and bold taste, it appeals to those who enjoy sipping slow and appreciating every note.

Mezcal fits perfectly into this new trend:

• It’s handcrafted and traditional
• It supports sustainable farming
• It has a distinct taste and identity

Also check: 7 Best Premium Dark Rum Brands in India: A Complete Guide

7 Best Mezcal Brands You Can Buy in India

Here’s a guide to the 7 best mezcal brands available in India, what makes them special, and why they're worth adding to your bar.

1. Casamigas Joven Mezcal

• Taste Profile: Smooth, sweet agave with hints of smoke and citrus.
• Perfect For: Mezcal beginners and casual sipping.

Casamigas Joven Mezcal is made in Oaxaca, Mexico. It uses 100% Espadín agave grown for 8 years before harvest. The agaves are slow-cooked in traditional earthen pits for four to six days. This process gives it a light smoky flavor. After fermentation, it’s distilled twice in copper pot stills. Casamigas focuses on smoothness, making it an easy mezcal for beginners. The finish is clean and slightly peppery. It pairs well with grilled meats or citrus-based dishes. Though founded by Hollywood celebrities, the quality stands on its own. It is made in small batches to keep the flavor consistent. In India, it appeals to those who want a high-end drink with a soft, welcoming taste. Ideal for sipping or mixing in cocktails.

Know more: Best Italian Brandy Brands in India: 7 Must-Try Names for Connoisseurs

2. Mezcal Vago Elote

• Taste Profile: Smoky corn, mild spices, light sweetness.
• Perfect For: Adventurous drinkers and mezcal collectors.

Mezcal Vago Elote is a one-of-a-kind drink. It’s made by infusing roasted corn during the second distillation. This step adds a sweet and nutty character. The agave used is Espadín, roasted underground for several days. After fermentation, the spirit is double distilled in copper stills. The corn is toasted over an open flame before it’s added. The result is a smoky mezcal with notes of buttered popcorn and toasted grains. It’s not just tasty — it also tells a story. The producer, Aquilino García López, is known for using age-old methods passed down through generations. This mezcal is unaged, keeping its flavor natural and crisp. Indian drinkers who enjoy layered flavors and artisanal spirits will appreciate this unique creation.

Also read: Top Norwegian Whisky Brands You Should Know in 2025

3. Amaras Americana

• Taste Profile: Floral, herbal, with strong roasted agave flavors.
• Perfect For: Conscious consumers and agave purists.

Amaras Americana Mezcal is crafted using the wild Americana agave. This rare plant takes up to 15 years to mature. It grows at high altitudes in the Mexican Sierra. The mezcal is made in a slow, mindful way. After the agave is harvested, it is cooked underground and fermented naturally with wild yeasts. This gives it a deep, earthy flavor. The distillation is done in copper pots for purity. Amaras also runs a reforestation program — they plant 10 agaves for every one they harvest. This brand is perfect for those who care about nature and taste. The bottle design is sleek, reflecting the mezcal's clean finish. In India, it suits premium bars and thoughtful drinkers looking for rare, eco-friendly options.

4. Del Maguey Vida Mezcal

• Taste Profile: Fruity, smoky, with peppery notes.
• Perfect For: Mezcal cocktails or sipping with friends.

Del Maguey Vida Mezcal comes from the village of San Luis del Río. It is made from Espadín agave, roasted in earth pits lined with river stones. This mezcal is certified organic. The brand works closely with local farmers and uses old-school production methods. The drink is known for its balanced flavor — not too smoky, not too sweet. It is ideal for mixologists because it blends easily into cocktails without losing its depth. The nose offers hints of fruit, while the palate is smooth and fresh. Del Maguey supports small producers and shares profits fairly. Indian drinkers who enjoy ethically made drinks with bold flavors will enjoy this bottle. It’s a great fit for both home bars and restaurants.

5. Mezcal El Silencio Espadin

• Taste Profile: Roasted agave, smoke, hints of vanilla and leather.
• Perfect For: Whisky lovers looking for something new.

Mezcal El Silencio Espadin is made in Santiago Matatlán, also called the “Mezcal Capital” of the world. It is created by hand in small batches. The agave is roasted for 3–5 days in underground stone ovens. It’s then fermented using natural spring water and wild yeasts. This gives the mezcal a rich and natural profile. Unlike many traditional brands, El Silencio has a modern look and bold branding. The bottle is black, sleek, and stands out on the shelf. It’s known for its deep smoky taste with a long finish. Great for sipping neat or in creative cocktails. In India, it appeals to younger consumers and design-focused buyers. The brand is also expanding into RTD (ready-to-drink) mezcal cocktails globally.

6. Clase Azul Mezcal

• Taste Profile: Subtle smoke, light sweetness, floral hints.
• Perfect For: Gifting and premium collections.

Clase Azul is known for its premium, hand-painted ceramic bottles. But the mezcal inside is just as impressive. Made with 100% wild Cenizo agave, this mezcal is refined and elegant. It’s a luxury drink, ideal for gifting or special celebrations. This type of agave grows in the highlands of Durango, Mexico. It gives the mezcal a soft, earthy taste. The distillation is done slowly to preserve its unique aroma. Each bottle is a work of art — handcrafted and hand-painted by local artisans. No two bottles look the same. The brand invests in cultural and community development in Mexico. It’s not just about the drink — it's about the story, the craftsmanship, and the experience. Clase Azul is smooth with floral and herbal notes. In India, it is a rare and premium offering. It makes a great wedding gift or collector’s item for spirit lovers and connoisseurs.

7. Ilegal Mezcal Joven

• Taste Profile: Sweet agave, smoke, slight vegetal notes.
• Perfect For: First-time mezcal drinkers in India.

Ilegal Mezcal Joven started as an underground brand in Guatemala, smuggled into bars by the founder. Today, it’s known for being rebellious yet refined. The mezcal is made in Oaxaca using Espadín agave. It’s unaged, so you get a fresh and raw flavor. The brand uses traditional methods like slow-roasting agave in conical stone ovens. The spirit is distilled twice and bottled by hand. Ilegal also runs eco-projects like solar power at their distillery. Its smoky, slightly vegetal flavor works great in craft cocktails. Bartenders love it for its clean, bright profile. In India, it fits into the rising trend of boutique spirits with a backstory. It’s a solid choice for curious sippers and bold flavor seekers.

How to Drink Mezcal in India

You don’t need to take shots. Mezcal is best enjoyed slowly. Pour a small amount into a wide glass, take in the aroma, and sip slowly. It pairs well with orange slices, dark chocolate, or even grilled Indian kebabs.

If you like cocktails, try:

• Mezcal Mule – like Moscow Mule, but smokier
• Smoky Paloma – grapefruit, lime, and mezcal
• Agave Old Fashioned – with bitters and orange zest

Summing Up!

Mezcal has a charm that goes beyond being just another bottle on your shelf. It carries the soul of Mexican culture—crafted with care, aged with patience, and full of rich, smoky flavor. If you're someone who loves exploring new tastes, mezcal is worth the pour. Whether you're picking a gift for a friend, planning a gathering, or just unwinding after a long day, it fits the mood perfectly. These handpicked mezcal brands bring something special with every sip—some bold, some smooth, but all full of character. For India’s growing tribe of curious drinkers, mezcal offers a refreshing change from the usual choices. So go ahead, discover your favorite, and let your bar reflect a bit of adventure.

Cricket runs in the veins of every Indian. It’s something we grow up with—played in narrow lanes, school grounds, and stadiums alike. From early morning nets to weekend matches with friends, a good bat becomes your biggest ally. And in a cricket-loving nation like ours, choosing the right bat isn’t just about brand—it's about feel, comfort, and confidence. India has given birth to some amazing cricket bat brands that have stood the test of time. These brands are not only trusted by local players but are also carried onto the world stage by international stars. Whether you're just starting out or dreaming of the Indian jersey, finding the right bat from a trusted brand can truly shape your game.

Also Check: The Best Badminton Brands in India for 2025: Smash Your Way to Victory

8 Best Peanut Butter Brands in India: Top Picks for Every Peanut Butter Lover

Top 7 Cricket Bat Brands in India

Here are the most popular and trusted cricket bat brands available in the Indian market:

1. Sanspareils Greenland (SG)

SG was started in 1931 in Meerut, India. It began as a company making cricket balls. Later, it became one of India’s biggest cricket gear brands. SG owns a large factory where skilled workers make bats by hand. The company also exports bats to over 30 countries. SG is the official supplier of cricket balls to domestic matches in India. Its bats go through multiple quality checks. Many cricket academies use SG kits for training. SG also makes gloves, pads, and helmets. They have beginner-friendly options and pro-level bats. The company keeps upgrading its designs based on player feedback. SG runs its own cricket academy to promote young talent. This shows how deeply it supports Indian cricket from the grassroots.

• Used by: Rahul Dravid, Rishabh Pant, and many Indian domestic players
• Made from: English and Kashmir willow
• Known for: Excellent balance, traditional shape, and thick edges

Know more: Top 6 Canned Food Brands in India for Quick & Tasty Meals

2. Sareen Sports Industries (SS)

SS was founded in 1969 and is also based in Meerut. It started in a small workshop and has now grown into a world-famous name. SS is known for its “TON” range of bats. The TON branding comes from the word "tonne," which is cricket slang for a century. SS was one of the first Indian brands to use computer-controlled pressing machines for bat shaping. The company sources top-quality willow from the UK for high-end bats. SS bats are especially popular in the Caribbean and South Africa. Many international cricketers have used SS bats with custom stickers. SS also manufactures other gear like duffle bags, arm guards, and thigh pads. The brand works closely with local craftsmen to preserve traditional bat-making methods.

• Used by: Yuvraj Singh, Kumar Sangakkara, and many IPL players
• Made from: High-grade English willow and Kashmir willow
• Known for: Power-packed bats with a modern profile

Check more: Top Packed Chia Seeds Brands in India: Best Picks for Health Enthusiasts

3. Kookaburra

Kookaburra is an Australian company started in 1890. It first made cricket balls and later entered the bat market. The brand is named after a native Australian bird. Kookaburra bats are famous for their innovative designs. The company was the first to introduce graphite-backed bats. They also led the market with colorful bat labels. Kookaburra has a research center where they test new materials and designs. The brand was one of the early adopters of laser-engraved handles. It also supports women's cricket by sponsoring top female players. Kookaburra bats are made in both Australia and India. The brand ensures all bats are tested for weight and balance before they reach the market. It also provides junior-sized bats for young cricketers.

• Used by: Ricky Ponting, Glenn Maxwell, Jos Buttler
• Made from: Premium English willow
• Known for: Lightweight bats with large sweet spots

4. New Balance

New Balance is an American sportswear company. It entered the cricket bat market in the early 2010s. Though new to cricket, it quickly gained attention with its clean design. New Balance bats are known for their soft-touch handles and thick grains. The company teamed up with English bat-makers to create its early models. Many of its bats are made in the UK and India. New Balance focuses on making lightweight bats for quick play. It uses a unique pressing technique to maintain bat strength without adding extra weight. The brand also offers combo kits for school and college-level players. New Balance sponsors major cricketers across formats. It also produces stylish cricket shoes and training wear for both men and women.

• Used by: Steve Smith, Joe Root
• Made from: Premium English willow
• Known for: Sleek design and excellent stroke play

5. Gray Nicolls

Gray Nicolls is a UK-based brand with over 150 years of history. It started from a family-run workshop in East Sussex. The brand is known for its elegant, traditional-style bats. Gray Nicolls uses a triple-scooped spine design to improve power and reduce weight. It handcrafts most of its bats in England. The brand also offers bat customisation for professionals. Gray Nicolls was the first to create full-size bats for women cricketers. It invests in sustainable practices and reuses wood waste. The company also makes high-end protective gear for both amateur and professional players. Gray Nicolls offers players a bat-matching tool on its website. It uses data to help you choose the right bat based on your game style. Its long legacy and innovation make it a top name globally.

• Used by: Alastair Cook, Kane Williamson
• Made from: Select English willow
• Known for: Classic blade shape and balance

6. MRF

MRF began as a tyre company in Chennai. It entered the cricket bat business by sponsoring top players. Instead of making bats themselves, MRF partners with local bat manufacturers. The brand allows only premium English willow for its bats. MRF bats are custom-made based on each player's need. The brand became famous when Sachin Tendulkar used the MRF logo. Even today, it is associated with top-quality cricket gear. MRF often works with cricketing legends to improve its bat range. The bats are tested for durability and power in match-like conditions. The company has a special division that handles only cricket-related products. MRF also runs the Pace Foundation in Chennai to train fast bowlers. Its cricket wing focuses on building a legacy beyond branding.

• Used by: Sachin Tendulkar, Virat Kohli, Shikhar Dhawan
• Made from: Top-grade English willow
• Known for: Power hitting, strong blade, and premium quality

7. SF (Stanford)

SF, also known as Stanford, is a fast-growing Indian cricket gear brand. It is based in Uttar Pradesh and started in the early 2000s. SF focuses on quality bats at affordable prices. It exports to countries like Australia, UK, and New Zealand. The brand gained popularity through word of mouth among club players. SF uses a 3D laser scanning process to shape its bats. This helps in perfect grain alignment. SF also creates custom bats for players who want unique specifications. Its range includes budget-friendly as well as pro-level bats. The company also makes bags, gloves, and apparel. SF regularly updates its product line to follow current trends. It is one of the few Indian brands offering smart sensor bat options.

• Used by: Suresh Raina, Mahela Jayawardene
• Made from: Hand-selected English willow
• Known for: Lightweight feel, clean strokes, and good value

Kashmir Willow vs English Willow – Which One Should You Choose?

• English Willow: English willow bats are softer, with straight grains and a light feel. They offer better stroke play, power, and rebound, making them ideal for professional and advanced-level cricketers.
• Kashmir Willow: Kashmir willow bats are heavier and harder, with fewer grains. They are budget-friendly, durable, and suitable for beginners or casual players looking for practice or recreational matches.

Bats for All Ages

• Kids (6–12 years): Lightweight, short-handle junior bats
• Teenagers (13–18 years): Harrow or size 6 bats, medium weight
• Adults (18+): Full-size SH (Short Handle) or LH (Long Handle) bats

Refer to a bat size chart when buying online or at a store.

Fun Facts About Cricket Bats

• Sachin Tendulkar’s bat once sold for ₹42 lakh at a charity auction.
• Professional players can go through 10–15 bats in one year.
• The sweet spot on a bat is located 8–12 inches from the bottom of the blade.

Summing Up!

Choosing the right cricket bat can boost your confidence and performance. Whether you are just starting out or dreaming of the Indian jersey, there’s a bat out there for you. Brands like SG, SS, MRF, and Kookaburra have proven their worth on both local and international grounds. Take your time, try a few bats if possible, and always pick one that feels right in your hands. After all, in a cricket-loving country like India, your bat is not just gear—it’s a weapon of glory.

In Delhi NCR, more and more people are reaching for a bottle of deluxe blended Scotch when they want to celebrate or simply enjoy a relaxed evening. There's something about the balance of rich flavour, smooth finish, and craftsmanship that makes these whiskies stand out. They’re made by blending fine single malts and grain whiskies, often aged for years to create something truly special. From gifting on special occasions to pouring a glass after a long day, these whiskies fit right into modern lifestyles. People aren’t just buying a drink—they’re choosing quality, heritage, and a bit of luxury. The market in India is warming up to this segment, with Delhi NCR leading the way. Whether it’s a well-known label or a newer blend, selecting the right Scotch can make a simple moment feel more meaningful. It's not about showing off—it’s about enjoying something that’s made well and tastes even better.

Read more: International Whisky Day Special: Best Whiskies to Try for an Unforgettable Sip!

7 Best Premium Dark Rum Brands in India: A Complete Guide

Top Deluxe Blended Scotch Whiskies in Delhi NCR with Price

In this guide, we’ve listed the best deluxe Scotch whisky brands available in Delhi NCR, along with their prices.

1. Chivas Regal 

• Price Range: Rs 4,390 –Rs 33,290
• Best For: Gifting, celebrations, whisky connoisseurs.

Chivas Regal is made by blending some of the finest malt and grain whiskies in Scotland. The brand was founded in the 1800s by the Chivas brothers. Chivas uses Speyside malts, known for their gentle, fruity taste. The 12-Year-Old is smooth and approachable, great for new whisky drinkers. The 18-Year-Old is crafted by Master Blender Sandy Hyslop and contains up to 85 flavour notes. Chivas 25 was the world’s first luxury whisky, launched in New York in 1909. It was also one of the most loved brands during the prohibition era. Chivas whiskies are aged in American oak casks, adding hints of vanilla and caramel. It is best enjoyed neat or with a few drops of water.

• Chivas 12: Smooth, creamy, with notes of honey and herbs.
• Chivas 18: Full-bodied with hints of dried fruits and chocolate.
• Chivas 25: Aged luxury. Elegant and rich, perfect for special occasions.

Know more: 8 Best Deluxe Blended Scotch Whisky Brands in India

2. Ballantine’s 

• Price Range: Rs 2,490 –Rs 38,290
• Best For: Evening parties, quiet home drinks, collectors.

Ballantine’s is known for its classic Scottish character and long history since 1827. The brand blends over 50 single malts and four single grains. The heart of Ballantine’s is Glenburgie and Miltonduff malts. Ballantine’s 17 was the first whisky in the world with a 17-year age statement. It offers a dry, spicy finish, loved by old-school whisky fans. The 21-Year-Old is aged longer for deeper character and notes of rich oak. Ballantine’s focuses on tradition but also appeals to younger drinkers with its modern design and easy sipping style. It is one of the best-selling Scotch whisky brands in Europe and Asia. Its balance of fruit, smoke, and spice makes it a go-to for collectors.

• 17 Years: Smooth with a gentle sweetness and spice.
• 21 Years: Bold, layered, and lingering. Great for evening sipping.

Also Check: Top 7 Whiskey Brands Under Rs. 1000 in Delhi-NCR

3. Dewar’s 

• Price Range: Rs 2,590–Rs 13,590
• Best For: Daily sips, gifting, and beginners wanting to try aged whisky.

Dewar’s stands out for its double ageing process. This means the whisky is blended and then aged again, making it extra smooth. Dewar’s began in 1846 and is now one of the world’s most awarded whisky brands. The brand uses Aberfeldy single malt at its core. Dewar’s 12 is rich and rounded, while the 15 has a honeyed flavour. The 18-Year-Old is aged in hand-picked oak casks. The Double Double Series is aged in four stages, giving it deep layers of taste. These expressions are finished in sherry, rum, or port casks. This creates a fruity, spiced edge that stands out. Dewar’s is ideal for people who want a smooth, refined whisky with a twist.

• Dewar’s 12: Balanced and mellow.
• Dewar’s 15: Rich and warm with honey and fruit notes.
• Dewar’s 18: Premium, with a nutty finish.
• Double Double Series: A unique 4-step aging process for extra smoothness.

4. Grant’s Triple Wood

• Price: Rs 3,590
• Best For: Entry-level whisky drinkers, cocktail mixers, casual evenings.

Grant’s is one of the oldest family-owned whisky brands, launched in 1887. It uses three different woods for ageing: virgin oak, American oak, and refill barrels. This method adds complexity, depth, and smoothness. The whisky has a light colour and a clean finish. Grant’s is made using a high malt content and its own Girvan grain distillery. It’s known for being reliable and affordable. The Triple Wood blend is made by Master Blender Brian Kinsman, who is also Glenfiddich’s blender. Grant’s is enjoyed in over 180 countries worldwide. It’s great for mixing in cocktails but also tastes good on its own. It’s a good first pick for beginners trying Scotch whisky.

5. Monkey Shoulder

• Price: Rs 4,890
• Best For: Whisky lovers looking for a twist. Great in cocktails too.

Monkey Shoulder is a triple malt blend made from three famous Speyside distilleries—Glenfiddich, Balvenie, and Kininvie. It contains no grain whisky, which makes it a malt lover’s dream. The name comes from an old injury malt workers got while turning barley by hand. Monkey Shoulder is known for its smooth, sweet taste with hints of vanilla and spice. It is a favourite among bartenders and often used in whisky cocktails. It breaks the rules of traditional whisky marketing with a fun, playful image. Its bottle has three brass monkeys on the shoulder—one for each malt used. It’s perfect for whisky fans who want something unique and full of character. It mixes well but also tastes great neat.

6. Teacher’s 50

• Price: Rs 1,500
• Best For: Those who like bold, peaty whiskies without spending too much.

Teacher’s 50 was launched to celebrate India’s 50th year of independence in 1997. It contains 50% malt content, more than most blended whiskies. That makes it rich, peaty, and full-bodied. It is one of the few budget whiskies with a smoky character. The malt in Teacher’s 50 comes mainly from Ardmore, a distillery in Scotland’s Highlands. The whisky has a bold aroma and deep golden colour. It’s ideal for people who like a strong whisky without breaking the bank. Teacher’s is also one of the first Scotch brands to become popular in India. It is smooth with a slight spice finish. Best enjoyed with a splash of water or a cube of ice.

7. Vat 69 Reserve

• Price: Rs 1,990
• Best For: Affordable gatherings, bar stock, and value seekers.

Vat 69 is a classic name with a history dating back to 1882. The name came from a blind tasting by William Sanderson, where vat number 69 was chosen as the best. The Reserve version is a slightly richer, more mature blend. It contains about 40 malt and grain whiskies. Vat 69 Reserve has a sweet, spicy taste with hints of toffee. It is aged in oak barrels for a rounded flavour. The brand gained popularity after it was featured in movies like The Great Escape. In India, it is often seen as a pocket-friendly yet premium choice. The whisky is smooth and well-balanced, making it a great pick for casual drinkers and party settings.

Is It Worth Spending More?

If you're someone who enjoys layered flavours, a smooth sip, and the richness that only time can bring to a whisky, then deluxe blended Scotch is definitely worth the spend. Whiskies priced above Rs 5,000, like Ballantine’s 21 or Chivas 25, offer exceptional smoothness, depth, and character that elevate your entire drinking experience. These are not just drinks; they tell a story with every glass. But that doesn’t mean you always have to go high-end. Great picks like Dewar’s 12 and Teacher’s 50, priced under Rs 3,000, deliver solid quality and flavour without burning a hole in your pocket. Whether you're sipping solo, gifting, or hosting friends, there’s something satisfying about choosing the right bottle that fits both your taste and mood.

Final Sip!

Delhi NCR has a growing community of whisky lovers who appreciate luxury and taste. From gifting to sipping alone on a weekend evening, these deluxe Scotch whisky brands offer something for everyone. Explore based on your mood, budget, or occasion—just make sure to enjoy responsibly. If you’re looking to impress your friends or upgrade your bar shelf, this guide should help you pick the perfect bottle.

Vodka has found its place beyond wild parties—it’s now a symbol of good taste and modern living. From classy house gatherings to stylish lounges, vodka is often the first drink people reach for. It’s smooth, versatile, and fits almost any vibe. In Delhi NCR, where people are becoming more selective about what they sip, premium vodka brands are easier to find than ever. Whether you're curating a wedding bar menu, planning a cocktail evening with friends, or simply want to enjoy something top-shelf at home, there’s a bottle out there for every mood and moment. This guide breaks down some of the finest vodka brands available in India—with prices for easy reference in Delhi NCR.

Read more: 7 Best Russian Vodka Brands in India: A Sip of Authenticity

Why Premium Vodka Is Gaining Popularity in India

Indians are becoming more aware of global brands. They are also exploring different types of alcohol. Premium vodka stands out because of its clean taste, easy mixability, and sophisticated packaging.

Also, as cocktail culture rises in metros like Delhi, vodka has become a go-to base spirit for many. It blends well with local flavors, which makes it even more attractive to the urban Indian consumer.

check more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

Premium Vodka Price List in Delhi NCR

Prices are for a 750ml bottle in Delhi Duty Free and may slightly vary depending on the store or location.

Know more: Top 10 Brandy Brands in India with Price List

Top 10 Strongest Beer Brands in India | with Highest ABV%

Explore the 8 Best Premium Vodka Brands with Prices in Delhi NCR

Here are some of the finest vodka brands available in India, especially in Delhi NCR. 

1. Roberto Cavalli Vodka

Roberto Cavalli Vodka is Italy’s first super-premium vodka. It’s made using alpine water from the slopes of Monte Rosa. The grain used comes from the Po Valley, known for its rich soil. The vodka is distilled multiple times for a clean, silky finish. It is gluten-free and has no artificial ingredients. The brand reflects Cavalli’s fashion roots—luxurious and bold. Its bottle design is stylish, inspired by Cavalli’s animal print themes. This vodka is often served in high-end clubs and fashion parties across Europe. It tastes best when served chilled and neat. It has a slightly creamy texture and a soft finish. If you like statement drinks, Roberto Cavalli Vodka is all about glamour and sophistication.

Taste & Flavour:

• Smooth and slightly creamy on the tongue.
• Subtle hints of vanilla and almond in the finish.

Also read: 8 Best Deluxe Blended Scotch Whisky Brands in India

2. Belvedere Vodka

Belvedere comes from Poland and is named after the Belweder Palace. It’s made using 100% Dankowskie rye. This rye gives the vodka a soft, creamy texture and a slight hint of vanilla. Belvedere follows Polish vodka-making traditions that go back over 600 years. It is distilled four times only, to keep the character of the rye. It contains no sugar or additives. The brand is also known for its sustainability efforts. The distillery is powered by 100% renewable energy. The bottle is frosted and features an image of the Belweder Palace, giving it a premium look. This vodka is perfect for sipping on the rocks. It’s also great in cocktails like a vodka martini or cosmopolitan.

Taste & Flavour:

• Velvety mouthfeel with a touch of peppery spice.
• Balanced notes of almond, cream, and light vanilla.

3. Grey Goose Vodka

Grey Goose is made in France, but not from grapes—it uses soft winter wheat from Picardy. The water used is natural spring water from Gensac-la-Pallue. The brand was developed by François Thibault, a French maître de chai (cellar master). He wanted to create a vodka as elegant as fine wine. Grey Goose uses single-origin ingredients, which gives it a consistent taste. The distillation happens in a five-step process for clarity and purity. It has a light, floral aroma with hints of citrus. The brand is often seen in global luxury events and fashion launches. Grey Goose is perfect for high-end cocktails and long drinks. It’s a favorite for people who enjoy smooth vodka with a French touch.

Taste & Flavour:

• Clean and crisp with a hint of sweetness.
• Mild citrus and floral undertones.

4. Absolut Elyx

Absolut Elyx is the luxury arm of the popular Absolut Vodka brand. It is made in Åhus, Sweden, using winter wheat grown within 25km of the distillery. What makes Elyx special is its copper-crafted distillation process. The vodka is distilled in a vintage copper still from 1921, giving it a unique silky texture. It has rich flavors with notes of macadamia, white chocolate, and cereals. Every batch is handcrafted and produced in small quantities. The bottle design features copper detailing to match its heritage. Elyx also partners with social causes and clean water initiatives. This vodka is ideal for those who enjoy sipping slowly. It pairs well with olives, nuts, and creamy dishes.

Taste & Flavour:

• Silky and full-bodied on the palate.
• Flavours of macadamia, white chocolate, and spice.

5. Stolichnaya (Stoli) Vodka

Stolichnaya, often known as Stoli, has been around since the early 1900s. It is made from Russian wheat and pure glacial water. The premium variant, Stoli Elit, goes through a unique “freeze filtration” process. The vodka is chilled to -18°C and then filtered to remove impurities. This results in a smooth, crisp finish. The brand focuses on balancing tradition and innovation. Stoli Elit has a slightly mineral taste with hints of pepper and vanilla. The packaging is sleek and minimalist, ideal for collectors. It is a great option for vodka enthusiasts who prefer bold and clean flavors. It also blends well with dry mixers or citrus-forward cocktails.

Taste & Flavour:

• Bright and slightly fruity with a peppery edge.
• Notes of grain and citrus with a dry finish.

6. Ciroc Vodka

Ciroc stands out because it’s made from grapes—not grains. It uses Mauzac Blanc and Ugni Blanc grapes grown in southern France. This gives the vodka a fruity, almost citrusy aroma. It is distilled five times at the Maison Villevert distillery in the Cognac region. Ciroc is known for its rich, smooth texture and fresh finish. The brand was made famous globally by rapper and entrepreneur Diddy (Sean Combs). It is popular in the celebrity and nightlife scene. Ciroc also offers flavored versions like Red Berry and Coconut. It is best served in fruit-based cocktails or with tonic water. The bottle design is modern and vibrant, matching its bold personality.

Taste & Flavour:

• Fresh and juicy with hints of tropical fruit.
• Silky finish with light citrus tones.

7. Ketel One Vodka

Ketel One is a Dutch vodka. It is made by the Nolet family, who have been in the distilling business since 1691, which is for over 300 years. It is produced in Schiedam, Netherlands. using a mix of modern and traditional distilling techniques. The vodka is made with European wheat and distilled in copper pot stills. One of the stills used is named “Distilleerketel #1,” from which the brand gets its name. Ketel One is smooth, crisp, and has a gentle citrus finish. It is a bartender's favourite for making classic cocktails. The vodka also has a sustainable distillery with a zero-waste policy. It is a perfect fit for people who like authentic craftsmanship with modern flair. The brand has a strong legacy and is often found in elite bars worldwide.

Taste & Flavour:

• Crisp and clean with a light honeyed feel.
• Subtle hints of citrus and herbs.

8. Skyy Vodka

Skyy Vodka is an American brand launched in San Francisco in 1992. It was created with the goal of making a smoother martini. Skyy uses American grains and filtered water. The vodka is quadruple distilled and triple filtered through charcoal, which removes harshness. This gives it a clean, fresh taste with light peppery notes. It’s known for its iconic blue bottle, which looks striking on any shelf. Skyy has a modern vibe and is often marketed towards young urban drinkers. It is great for cocktails like Bloody Mary, Screwdriver, and Vodka Tonic. It’s affordable, easy to mix, and widely available. Skyy is perfect for those who want quality without a high price tag.

Taste & Flavour:

• Light-bodied with a touch of sweetness.
• Smooth finish with soft grain and mineral notes.

When to Choose What: 

Not all vodka is meant for the same occasion. Here's how you can choose the right one:

• For gifting: Roberto Cavalli and Belvedere – both offer premium bottles with luxury appeal.
• For weddings or large gatherings: Ketel One or Absolut Elyx – they offer good value with premium quality.
• For home bars: Grey Goose or Ciroc – classy, smooth, and perfect for cocktails.
• For casual parties: Skyy Vodka – affordable and reliable.

Vodka-Based Cocktails to Try at Home

Cocktails are a big reason behind vodka’s growing popularity. Here are a few easy ones you can make at home:

1. Lemon Vodka Sparkle – Vodka, lemon juice, soda, and mint.
2. Mango Chilli Vodka – Vodka, mango juice, green chilli syrup.
3. Kala Khatta Vodka Twist – A local take using kala khatta syrup, lime, and vodka.
4. Aam Panna Vodka Shot – Desi and fresh; perfect for summer.

You can also pair vodka with coconut water, cranberry juice, or simple soda for a clean sip.

Indian vs Imported: What’s the Real Difference?

While Indian premium vodka brands like Smoke Lab and Magic Moments Verve are gaining ground, imported vodkas still dominate when it comes to smoothness and taste profile. Imported vodkas usually go through multiple distillation and filtration processes and often use high-quality ingredients like winter wheat or grapes. Imported vodkas like Belvedere or Ketel One are known for their refined taste and consistent quality. That’s why they are priced higher but remain a popular choice among true vodka lovers.

Final Sip!

Vodka has come a long way from being just a clear, strong spirit. Today, it’s something people choose for the experience, the elegance, and the craft behind every bottle. Whether you’re setting up your home bar or just treating yourself to a good weekend drink, picking the right vodka matters. From the bold Italian flair of Roberto Cavalli to the smooth French charm of Grey Goose or the clean finish of Ketel One, each brand brings something special to the table. And with so many top-shelf options now available across Delhi NCR, you don’t have to travel far to enjoy the best. The only question is—what kind of mood are you in, and which bottle matches it best?

Spectacle frames have come a long way from being just a vision aid. Today, they’ve become a part of how we express ourselves—an extension of our personal style. Whether you're spending hours on Zoom calls, juggling work from home, or endlessly scrolling through your phone, the right pair of glasses can do more than just help you see better. It can actually elevate your whole look and even protect your eyes from strain. The best part? There are so many options out there now that you don’t have to pick between comfort and fashion—you can easily have both. From sleek metallic frames to quirky, colorful ones, there’s something for everyone. It’s not just about what suits your face shape anymore—it’s about what suits your personality too. So whether you're keeping things minimal or making a bold statement, the right spectacle frame can truly change how you look and feel every day.

Read more: Indian Shirt Brands That Compete with International Labels

Frame Trends to Watch in 2025

This year, some frame trends that are making waves include:

• Transparent frames
• Oversized square or round shapes
• Geometric and hexagon styles
• Retro gold wireframes
• Foldable and travel-friendly designs
• Sustainable materials like bamboo or recycled plastic

Also read: Top 10 Premium Handbag Brands in India

6 Best Indian Watch Brands to Know in 2025

Explore Top Spectacle Frame Brands in India for 2025

In this article, we list the top spectacle frame brands in India for 2025. These brands are known for their quality, design, and comfort. 

1. Lenskart (John Jacobs & Vincent Chase)

Lenskart started in 2010 and changed how India shops for eyewear. It offers stylish frames under two popular names: John Jacobs and Vincent Chase. John Jacobs is a premium label with bold, fashion-forward styles. Vincent Chase is younger, cooler, and very affordable. Lenskart’s biggest strength is its tech features. You can try frames online using a 3D tool. They also offer AI-based recommendations based on your face. Lenskart has a free home eye check-up service in many cities. It also has a “gold membership” that gives extra discounts. Students and working professionals love the brand. Lenskart also has its own lens manufacturing unit, which helps keep prices low. It offers both style and vision care in one place.

• Materials used: TR90, stainless steel, acetate
• Available online and in 1000+ stores across India
• Offers 3D try-on and home eye-checkups

Know more: 8 Best Places to Buy Limited-Edition Sneakers and Streetwear in India

2. Titan Eye+

Titan Eye+ is part of the Tata Group. It combines trust and innovation. The brand is known for its strict quality checks. Every product goes through 20+ tests before reaching the customer. Titan Eye+ also offers “Smart Eyewear” with Bluetooth and audio support. They use lenses from global brands like Essilor and Nikon. Their stores offer eye check-ups using state-of-the-art machines. The staff is trained in vision science. Many professionals and older adults trust Titan Eye+ for comfort and clarity. They also offer kids' eyewear with flexible materials. Titan Eye+ was one of the first brands in India to offer zero-error lens fitting. Their frames are made to suit Indian skin tones and face shapes. It's reliable, classy, and made for India.

• Materials used: Metal, acetate, titanium
• Customised fittings available at over 850 stores
• Offers UV, anti-glare, and blue light lenses

Check more: Top 7 Luxury Watch Brands in India: Timeless Elegance on Your Wrist

3. Ray-Ban

Ray-Ban began in 1937 in the USA. It first made sunglasses for fighter pilots. Today, it’s a world-famous name. In India, people love Ray-Ban for its stylish look and strong frames. It mixes fashion with function. Its optical frames are just as popular as its sunglasses. Ray-Ban offers iconic styles like the Round, Erika, and the Hexagonal. Most frames come with strong hinges that last long. The brand uses a special blend of materials that keep frames light and firm. Ray-Ban also does limited-edition collections. It offers gradient and photochromic lenses for optical wear. Young adults and businesspeople often pick this brand for status and quality. Ray-Ban is not just eyewear—it’s a fashion icon.

• Materials used: Acetate, metal, carbon fiber
• Available in top optical stores and online

4. Fastrack Eyewear

Fastrack is a youth brand from the house of Titan. It speaks the language of Gen Z and college students. Fastrack Eyewear focuses on bold colors, funky shapes, and budget pricing. It regularly launches new collections based on music, streetwear, or pop culture. The brand also promotes gender-neutral designs. It often collaborates with influencers and creators. Fastrack offers seasonal discounts and student deals in-store and online. Its frames are usually lightweight and perfect for casual use. The brand has a dedicated section for teenagers. It is often the first eyewear purchase for many young Indians. Fastrack frames go well with western outfits and activewear. It’s playful, trendy, and always updated with the latest styles.

• Materials used: Plastic, metal
• Available online and at Fastrack stores

5. Carrera

Carrera is an Italian brand with a rich sports background. It started by making ski goggles in the 1950s. Today, it’s known for stylish and powerful eyewear. Carrera is famous for its bold, oversized shapes and racer-inspired designs. In India, it is popular among people who love statement pieces. Its frames are designed for confidence and movement. Carrera also makes frames with a double-bridge design that stands out. The brand uses “Optyl,” a patented lightweight material that adjusts to your face. It often features collections inspired by car racing and speed. You’ll find sleek logos and tinted lenses that offer a premium feel. Ideal for people who love edgy fashion with a sporty twist.

• Materials used: Optyl, metal
• Available online and in select optical stores

6. Oakley

Oakley is an American brand built for action. It is a top choice for athletes and outdoor lovers. In India, it’s popular with cyclists, runners, and tech geeks. Oakley frames are made from O-Matter—a flexible, shock-resistant material. Their nose pads and arms have a no-slip grip, perfect for sweaty conditions. Some models come with interchangeable temples and arms. Oakley also offers prescription sports glasses. It works with optometrists to make performance-ready lenses. Many Indian cricket players and fitness coaches use Oakley. Its frames are sleek and tough, ideal for people on the go. Oakley is more than a fashion brand—it’s about performance, comfort, and strength.

• Materials used: O Matter, titanium
• Mostly available in premium outlets and sports stores

7. IDEAL by Lawrence & Mayo

Lawrence & Mayo is a heritage brand with over 140 years of trust. IDEAL is their in-house brand offering smart and practical frames. IDEAL frames are designed for daily use. They combine comfort with professional styling. IDEAL is great for working professionals and college students. The frames are tested for Indian climates—heat, humidity, and dust. Most IDEAL stores offer advanced vision testing and custom frame fitting. They also offer eye health packages for families. The brand has strong customer service and after-sales support. IDEAL frames are subtle, well-finished, and often come with special coatings for UV and screen protection. It’s perfect for those who want quality with a personal touch.

• Materials used: Stainless steel, acetate
• Available at Lawrence & Mayo stores and website

8. Tommy Hilfiger / Vogue Eyewear

Tommy Hilfiger is known for its all-American style. In India, it has gained popularity among urban youth and working professionals. The eyewear line includes bold colors, sharp lines, and sporty designs. It fits well with denim, jackets, and smart casual looks. On the other hand, Vogue Eyewear is more feminine and elegant. It often features slim temples, floral touches, and soft pastels. Vogue Eyewear frequently launches new collections with global ambassadors. In India, its charm lies in its glamorous yet affordable range. Both brands are owned by Luxottica, so they meet global quality standards. If you love fashion and want your eyewear to match your mood, these are the go-to brands. Celebrities like Deepika Padukone have been seen in Vogue frames, which makes them a hit among fans of glam and style.

• Materials used: Acetate, alloy
• Available in major optical stores and online

9. EyeMyEye

EyeMyEye is a new Indian eyewear startup that’s growing fast. It offers modern frames at very affordable prices. The brand focuses on online buyers. It has a fast and user-friendly website. They offer a “Try at Home” feature, where you can test frames before buying. EyeMyEye also offers zero-cost EMI and special cashback deals. The brand often launches new collections with over 500+ options at a time. Their packaging is eco-friendly and sturdy. EyeMyEye also runs a CSR program where every purchase supports vision care for rural kids. It is a great option for people looking for budget-friendly, good-looking frames with a social impact.

• Materials used: TR90, acetate
• Strong online presence and quick delivery

10. Specsmakers

Specsmakers started in Chennai and has expanded across South and East India. It’s known for its value-for-money eyewear. It focuses on in-store experience with trained optometrists. The brand offers 1+1 deals on frames and lenses throughout the year. They also provide kids’ eyewear and protective lenses for screens. Specsmakers often partners with schools and colleges for eye camps. The brand also makes its lenses in-house, which helps reduce cost and waiting time. Their customer service is strong, with quick repairs and adjustments. Most of their frames are light and built for long hours of use. If you want affordable glasses without losing out on service, Specsmakers is a smart choice.

• Materials used: Polycarbonate, stainless steel
• Over 300 stores across India

Not Just Style: Why Your Frame Choice Matters

The right frame can prevent headaches, neck strain, and red eyes. Lightweight frames with proper nose pads are good for all-day use. Blue-light filters help people who work on screens all day. If your lenses are thick, choose a strong and thick frame. It will support the weight and look more balanced.

Choose Your Frame by Face Shape

Here’s a quick guide to help:

• Round face: Try rectangular or square frames
• Square face: Round or oval frames soften the look
• Oval face: Almost any shape works
• Heart-shaped face: Light-colored frames balance your features

Summing Up!

Spectacle frames can change your entire look. In India, you now have access to world-class brands and smart tech features. Whether you’re a student, professional, or fashion lover, there’s a frame out there that suits your vibe and budget. Before buying, think about your face shape, your daily routine, and how long you wear glasses in a day. And if possible, try them on in person or use a virtual try-on tool. Pick a frame that speaks to your personality—and wear your specs with confidence.

Every morning, somewhere in India and the vast Indian diaspora, a prayer is whispered. A diya is lit. And a familiar fragrance fills the room — gentle, grounding, and steeped in tradition. That fragrance, for millions, is Cycle Pure Agarbathi.

It’s not just the scent of sandalwood or jasmine wafting through the air. It’s the scent of memories. Of mothers and grandmothers offering the first light to their gods, of quiet moments before the chaos of the day, of festivals, rituals, hopes, and healing. For 77 years, the Cycle Pure Agarbathi brand has done something no algorithm or app ever could — it has anchored generations in faith, using nothing but a stick of incense and a deep understanding of what prayer means to the Indian soul.

Founded in 1948 in Mysuru, the brand didn’t set out to disrupt an industry or win awards. It simply wanted to be present — in every home, every occasion, every moment of devotion. And somewhere along the way, it became more than just a product. It became a ritual. A habit. An emotion.

At the heart of this legacy today stands Arjun Ranga, CEO of N. Ranga Rao & Sons, the family-run company that has turned Cycle Pure Agarbathi into a quiet but omnipresent part of Indian life. While the world rushes to digitize, automate, and scale, Ranga’s mission remains remarkably human: to deliver hope, one fragrance stick at a time. “What you pray for may change, but the act of prayer continues,” he says. “That act is what we’ve stayed committed to for over 60 years.”

Staying Relevant Across Generations

The incense industry has seen many shifts — from powdered cones to rolled sticks, from mass-produced to artisanal blends — but for Cycle Pure Agarbathi, innovation isn’t just about product tweaks. It’s about relevance. “We focus on creating an ambiance ideal for prayer, meditation and spiritual indulgence,” Ranga explains. “We’ve evolved not just in fragrances but also in the way those fragrances are delivered.”

The brand was among the first to launch the dhuno-inspired incense cups — a nod to traditional Bengali rituals that involved burning resin on coal. This product, named Naivedya, is now one of their fastest-growing segments. “Mixing tradition with modernity, and making rituals easier to practice — that’s how we innovate,” says Ranga.

Mass Retail Muscle

Despite the buzz around e-commerce and quick commerce, Ranga doesn’t mince words about where the brand's strength lies. “We are a mass FMCG brand. Our backbone is our distribution network,” he says. With close to 5,000 distributors and a sales team of 1,800, Cycle Pure Agarbathi reaches 9 lakh retail outlets directly and 15 lakh indirectly across India.

While modern trade and digital commerce are still in single-digit percentages of total sales, the brand is present across quick commerce and online marketplaces for accessibility. “We believe the brand should be available where the consumer wants to shop, not where we want them to,” Ranga adds.

From Agarbatti to the Entire Puja Room

The incense stick may be the flagship, but Cycle Pure Agarbathi’s vision extends beyond it. The company is slowly expanding into the broader spiritual product category under the Om Shanti label. From camphor and kumkum to diya oil and puja kits, the goal is clear — to organize the highly fragmented spiritual product segment.

“We’re not getting into spiritual tourism, but we do offer services like Astro Puja at locations like Bodh Gaya and Varanasi. These are still in test mode,” Ranga reveals. The brand also operates Soul Veda, a digital magazine that explores spirituality, wellness and culture — part of their deeper push into content and community engagement.

Sustainability at the Core

But, the Cycle Pure Agarbathi brand isn’t just resting on its legacy. It’s also one of the few legacy brands that has committed itself fully to sustainability. “We are the world’s only zero-carbon incense manufacturer,” Ranga shares. The brand uses recyclable packaging wherever possible and has offset its entire plastic footprint through recycling and upcycling efforts. “We want consumers to pray guilt-free.”

It’s not just about optics — Ranga is clear-eyed about what today’s consumers expect. “People see through greenwashing. This generation — they don’t fall for it. You have to be authentic. Tell the truth.”

Loyalty Beyond the Stick

Cycle Pure Agarbathi has also leaned into reward-based customer engagement programs that go beyond transactional loyalty. “Our loyalty programs are built around the idea of spiritual fulfillment. It’s not about buying more. It’s about feeling more connected,” says Ranga.

Whether it’s giving customers early access to new launches, exclusive content from Soul Veda, or spiritual service discounts via Astro Puja, Cycle Pure Agarbathi is finding new ways to reward its loyal base. “We’re not asking people to shop more. We’re giving them more value for their faith.”

Gen Z and Alpha — the Next Devotees

A third-generation entrepreneur, Ranga is deeply aware that future-proofing the brand means meeting Gen Z and Gen Alpha where they are. “Prayer is cool again,” he says with a smile. “This generation believes in Indianness, in yoga, in well-being. But they consume content differently.”

The challenge, he admits, is attention. “You can’t reach them through TV or newspapers. You have to be on social, and you have to say something that matters.” But he’s not a fan of chasing trends blindly or relying solely on influencers. “It’s not about who says it. It’s about what is said — and whether it’s said with substance.”

Cycle Pure Agarbathi’s ultimate goal is to own the entire puja room space — from incense to devotional calendars. One of their most recent successes? A Bhagavad Gita calendar that flew off the shelves. “Innovation isn’t just packaging or fragrance. It’s in the experience,” Ranga insists. “And we want to own every touchpoint of that experience.”

Already present in 75 countries, the brand isn’t aggressively eyeing geographic expansion anymore. Instead, the focus is on deepening product categories. “Spiritual products are an ocean. There’s more opportunity in category expansion than in geography right now,” he says.

For all its scale and reach, Cycle Pure Agarbathi doesn’t chase quarterly headlines. “We’re not a vision-led brand. We’re a purpose-led brand,” says Ranga. “Our mission is simple: to be present in every moment of prayer, in every home.”

That clarity of purpose — across generations, across product lines, and across borders — may well be the brand’s greatest asset. In a noisy market full of distractions, it is that silent thread of faith and fragrance that continues to bind millions of Indian homes — and Cycle Pure Agarbathi remains the keeper of that flame.

India’s taste in alcohol is evolving, and more people are beginning to explore beyond the usual choices. While whisky and rum still hold their place at parties and celebrations, brandy is slowly gaining attention—especially the imported ones. There’s a growing curiosity around refined, smooth spirits that offer something different. That’s where Italian brandy comes in. Known for its deep heritage, Italian brandy is crafted with care, often aged for years in wooden barrels that bring out rich flavours. It’s not just about strength; it’s about balance, aroma, and character. Many Indian drinkers—especially in urban cities—are looking for a brandy that feels elegant and pairs well with both festive and relaxed moments.

Whether it’s something to sip after dinner or a thoughtful gift for someone special, Italian brandy is finding its place in home bars, fine-dining spots, and even celebratory hampers. The beauty of it lies in its variety—some are bold and complex, while others are smooth and mellow. As more Indian consumers explore premium spirits, Italian brandy is quietly becoming a favourite. It’s no longer just about what you drink, but how it makes you feel—and these brandies bring warmth, style, and a touch of old-world charm to every pour.

Read more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

Top 10 Brandy Brands in India with Price List

Explore the 7 Best Italian Brandy Brands in India

If you're someone who enjoys fine spirits or is looking for a unique gift, this list of top Italian brandy brands available in India is for you.

1. Vecchia Romagna

Vecchia Romagna is made in Bologna, Italy. The company uses a double distillation method that brings out bold flavours. It is made from white grapes and aged in Limousin oak barrels. This gives it a nutty and fruity aroma. Its signature triangular bottle is inspired by Roman architecture. The brandy has a dry, refined taste that appeals to serious drinkers. It is best served at room temperature. In India, it is often picked for special occasions. People enjoy it during family get-togethers or formal dinners. It’s also gaining popularity in cocktail culture. For those new to brandy, this one offers a clean and smooth entry point into the world of Italian spirits.

Why it's popular in India:

• Affordable luxury
• Great for gifting
• Smooth finish and balanced flavour

Check more: 8 Best Deluxe Blended Scotch Whisky Brands in India

2. Villa Zarri

Villa Zarri is not a mass-market brand. It’s a luxury craft brandy made at a private estate near Bologna. The grapes are organically grown. The makers use cognac-style methods. Each batch is distilled in copper pots and then aged for many years. The barrels are stored in a cool cellar, adding richness and depth. Villa Zarri is famous for releasing vintage expressions—each bottle is marked by the year of production. Some blends include local Italian wines, which add layers of complexity. This brand is ideal for experienced collectors. In India, it’s often purchased by high-end hotels and fine-dining restaurants. It’s not easy to find, which makes it feel more exclusive. A true connoisseur’s pick.

Why it stands out:

• Artisanal quality
• Strong yet smooth
• Ideal for collectors or premium drinkers

Read more: 7 Best Smoky Whiskey Brands in India for a Bold Experience

3. Musine Vieux

Musine Vieux is known for its soft and easy character. It is made with grapes from the Piedmont region of northern Italy. The brand uses a mix of new and old oak barrels for aging. This helps balance the flavours. Musine Vieux is often called a “gateway brandy” because of its smooth taste. It doesn’t overwhelm the palate. The brand also focuses on low-sugar content, making it a better fit for health-conscious drinkers. In India, Musine Vieux is popular in urban lounges and clubs. Many mixologists use it for their signature cocktails. It is also favoured by young professionals who are trying imported spirits for the first time. An approachable, modern Italian choice.

Why it's a hidden gem:

• Balanced sweetness
• Mild and smooth
• Pairs well with Indian snacks

Know more: 7 Best Jamaican Rum Brands in India to Sip and Savor

4. Sarti 3 Valleti

Sarti 3 Valleti has a rich story. The brand was once famous across Europe in the 1960s and 70s. It has been revived recently with a fresh look and modern packaging. The number “3” stands for the three master blenders who shaped its recipe. This brandy is made using a slow vapor distillation process. It gives the drink a fine aroma and a clean aftertaste. Sarti 3 Valleti is often enjoyed with dark chocolate or after meals. In India, it has been gaining traction in boutique liquor stores and duty-free outlets. It is a good choice for both gifting and collecting. Its bold label and classic glass bottle make it a visual treat too.

Why you should try it:

• Bold flavour
• Rich texture
• Budget-friendly imported brand

5. Illva Saronno DiSaronno

Known globally for its amaretto, Illva Saronno also produces fine brandy name DiSaronno. Illva Saronno is a large Italian beverage company. These brandies are aged in barrels once used for amaretto. This adds a soft almond and fruit touch to the drink. Illva Saronno brandy is rich, golden, and lightly sweet. It is a versatile spirit used in many bars across Italy. In India, its smooth texture makes it a favourite for fusion cocktails. Some chefs even use it in dessert recipes. It pairs well with tiramisu and caramel-based sweets. Illva Saronno’s name carries trust, making it a safe pick for someone exploring Italian spirits for the first time.

Why Indians are loving it:

• Smooth and versatile
• Premium packaging
• Works well in both cocktails and neat pours

6. Oro Pilla

Oro Pilla brandy is made by the Pilla family, known in Italy for their long history in winemaking and distillation. The word “Oro” means gold, symbolising its colour and quality. Oro Pilla uses a blend of regional grape varieties for its brandy base. It is then aged in both French and Slavonian oak casks. This mix gives it both depth and softness. In Italy, Oro Pilla is a popular after-dinner drink, often served in crystal glasses. In India, it is appreciated by those who enjoy flavourful yet gentle spirits. It’s also one of the few brands that has a heritage range—ideal for those looking to explore old-world craftsmanship. A blend of tradition and taste.

Why Oro Pilla deserves attention:

• Deep, warming taste
• Luxurious appeal
• Aged to perfection

7. Domus

Domus is a modern Italian brandy that focuses on clarity and flavour. The name Domus means “home” in Latin, aiming to give a warm, homely feel with every sip. It is made from selected grapes and distilled under strict temperature controls. This helps preserve its fruity core. Domus brandy is aged in smaller barrels, allowing more contact with wood. This gives it a faster and more intense aging profile. In India, Domus is becoming a trendy pick for home bars and Diwali hampers. It has a simple, elegant bottle that looks premium. It’s especially popular among millennials who want imported quality without a big price tag. A true reflection of modern Italian spirit-making.

Why Domus is worth exploring:

• Balanced and mellow
• Attractive packaging
• Great for gifting or personal bars

What Makes Italian Brandy So Special?

This process creates a rich, smooth drink with layered flavours. Compared to French or Indian brandy, Italian versions are often softer and more refined. Italian brandy is made from high-quality grapes, usually Trebbiano or Nebbiolo. The process includes:

• Slow distillation in copper stills
• Aging in oak barrels for several years
• Careful blending and bottling by expert distillers

Where to Buy Italian Brandy in India

Always check state laws on imported liquor before buying online. You can find these brands in:

• Duty-free stores at major airports (Mumbai, Delhi, Bengaluru)
• Premium liquor stores like Living Liquidz (Mumbai), The Liquor Store (Delhi), and Tonique (Hyderabad)
• State-authorised online portals (in regions where home delivery is allowed)

Final Thoughts

There’s something timeless about a good glass of brandy—especially when it’s crafted in Italy. With rich flavours, deep aromas, and stories in every sip, these 7 Italian brandy brands bring a perfect mix of tradition and elegance to your glass. Whether you're building your home bar, gifting something meaningful, or simply looking to try something new, there’s a bottle here that’ll feel just right. Each brand offers its own charm—some are smooth and easy, while others are bold and full of character. You don’t have to be an expert to enjoy them; just follow your taste and mood. Pour yourself a glass, take it slow, and let the warmth of Italian craftsmanship find a place in your moments, right here in India.

If you think sunscreen is only for beach days, it’s time to change that thought.In a country like India, where the sun is almost always out, protecting your skin isn’t optional anymore. The good news? Today’s sunscreens are no longer heavy or greasy. They feel light, absorb quickly, and some even give your skin a glow. Whether you’re stepping out for a quick errand or spending hours in front of a screen, a good sunscreen has your back. Make it a habit—like brushing your teeth. Your future self (and your skin) will thank you for it. 

Let’s explore the best sunscreen brands in India that are perfect for Indian skin and climate. These products are easy to use, non-sticky, and most importantly, effective.

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Why You Need Sunscreen Every Day

• Sunscreen protects you from harmful UVA and UVB rays.
• It prevents tanning, sunburn, and early signs of ageing.
• It keeps pigmentation and dark spots under control.
• Some sunscreens even protect from blue light (yes, your phone and laptop too).

Whether you’re commuting, working from home near a window, or taking your dog for a walk, your skin needs that SPF shield.

Also read: 10 Best Skincare Brands in India for Glowing Skin

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Top 7 Sunscreen Brands in India (With Products Worth Trying)

Here’s a handpicked list of sunscreen brands and products that work well for Indian skin tones and humidity.

1. Neutrogena UltraSheer Dry Touch Sunblock SPF 50+

Neutrogena is a trusted skincare brand from the USA. Its UltraSheer sunscreen is dermatologist-tested and ideal for Indian summers. It has Helioplex technology that gives broad-spectrum protection. This means it blocks both UVA and UVB rays. The formula is waterproof and sweatproof. It won’t melt when you step out in the sun. It works well under makeup too. You only need a small amount to cover your face and neck. It doesn’t clog pores or cause breakouts. Perfect for daily use and all outdoor activities. Even men like using it because of its clean, non-greasy finish. You can carry the small tube easily in your bag or pocket. Great for travel and quick touch-ups.

• Best for: Everyday outdoor use, humid weather, and oily skin.
• Price range: Around INR 250–600 depending on size.
• Personal Tip: I’ve used this one on treks and beach vacations. It doesn’t melt or feel heavy even in the sunniest conditions.

2. Dot & Key Vitamin C + E Sunscreen SPF 50 PA+++

Dot & Key is a new-age Indian skincare brand. Their sunscreen is packed with antioxidants that protect your skin from pollution and UV rays. It also has Sicilian blood orange, which adds extra glow. The texture is like a serum—light and easy to apply. It blends fast and leaves no marks. Even if you sweat, it won’t drip off. It also has niacinamide, which helps reduce open pores. Great for city life, where skin faces dirt and sun. The packaging is cute and travel-friendly. It suits people with dull or tired skin. You can use it every morning after your moisturizer. Best part? It feels like skincare, not just sun protection.

• Best for: Those who want skincare + sun protection in one.
• Price: Around INR 495

3. Skinvest Sunny Side Up Sunscreen

Skinvest’s Sunny Side Up Sunscreen's unique formulation ensures that applying sunscreen is no longer a tedious task. With just one swipe, this luxurious, lightweight innovative texture—nestled perfectly between a gel and a cream—spreads effortlessly, blending seamlessly and leaving no white cast. Enriched with Vitamin C and Titanium Dioxide for maximum protection, this sunscreen is alcohol-free, ensuring no stinging and pilling, with a non-sticky texture. Its travel-friendly packaging makes it a convenient choice for daily sun care. Designed for effortless application and reapplication, both under and over makeup, it provides effective protection against harmful UVA and UVB rays, enhancing its appeal for everyday use.

• Best for: All-day wear, makeup lovers, and sensitive skin types.
• Price: INR 799
• Extra point: The travel-friendly packaging is a blessing for those who like to carry their skincare on the go.

4. Indulgeo Essentials U-We Protect Sunscreen Gel SPF 50 PA+++

This is a premium sunscreen made with care. It contains no harsh chemicals or artificial fragrance. Along with sun protection, it also has skin-repairing properties. The gel absorbs in seconds and feels weightless. It helps calm redness and reduces inflammation. Perfect for sensitive or acne-prone skin. It also protects your skin from gadgets and screens. Works great for people who spend long hours on laptops or phones. It’s free from parabens and silicones. The packaging feels luxurious and is great for gifting. Regular use can help improve skin texture and even tone.

• Best for: Long outdoor days, sensitive skin, and skincare enthusiasts.
• Price: INR 990

5. The Bare Bar Bare Shield SPF-30 Sunscreen Lotion

The Bare Bar’s Bare Shield SPF-30 Sunscreen Lotion is your everyday essential for complete sun protection with a clean, skin-loving formula. Designed to prevent sunburn, premature aging, suntan, and hyperpigmentation, this broad-spectrum sunscreen shields your skin while nourishing it from within. Enriched with natural ingredients like sunflower oil, aloe vera extract, and a blend of essential oils—lavender, geranium, and peppermint—it soothes and hydrates while offering protection. Powered by mineral filters like zinc oxide and titanium dioxide, along with advanced UV filter Suncat DE, it creates a gentle yet effective barrier against harmful rays. Lightweight and non-greasy, this lotion should be generously applied over your moisturizer during the day and reapplied every 3 hours for optimal protection.

• Best for: Everyday home or office use, especially for dry or normal skin types.
• Price: INR 499
• Pro Tip: Apply generously after your moisturizer and reapply every 3 hours for best results.

6. moha: Tinted Sunscreen Gel

moha’s Tinted Sunscreen Gel has a universal tint that blends with every skin tone by covering up minor imperfections such as redness, blemishes and discoloration with a natural look. Its Gel formulation is lightweight, non - greasy, absorbs quickly and does not leave a heavy or sticky residue which makes it comfortable to wear especially for those with oily or combination skin. It also provides a matte finish which helps control shine and keeps the skin looking fresh throughout the day.

• Best for: Oily to combination skin and minimal makeup looks.
• Price: INR 525

7. Minimalist Multi-Vitamin SPF 50 Sunscreen

Minimalist is known for clean and science-backed skincare. This sunscreen is powered by 5 vital vitamins. It not only blocks sun rays but also helps repair sun damage. It contains no fragrance, no parabens, and no silicones. Great for people who react to strong products. It uses four effective UV filters for broad protection. The texture is creamy but non-sticky. Works well for people with dry to combination skin. It also works under makeup without pilling. The tube is sleek, travel-friendly, and looks premium. You don’t need to rub hard—it spreads easily. Dermatologically tested and safe for all genders. If you love minimalist packaging and ingredient-led skincare, this is for you.

• Best for: Skincare minimalists, science-backed skincare lovers, and all skin types.
• Price: INR 399

Different Types of Sunscreens You’ll Find in India

1. Physical (Mineral) Sunscreens: Made with ingredients like zinc oxide and titanium dioxide. Gentle on sensitive skin.
2. Chemical Sunscreens: Absorb UV rays. Lightweight and easy to wear under makeup.
3. Hybrid Sunscreens: A mix of both, giving broad protection with better texture.
4. Formats: Lotions, gels, sticks, sprays, and tinted versions. Choose what suits your lifestyle.

Summing Up!

Sun protection isn’t a luxury—it’s a daily need, especially in India. With so many great sunscreens available now, there’s no reason to skip it. Whether you want makeup-friendly formulas, sustainable options, or multitaskers that hydrate and protect, there’s something for everyone. So, the next time you head out or even sit by your window, remember—skip the tanning, not the sunscreen.

Norwegian whisky may still be new on the global stage, but it’s already winning hearts with its clean taste, deep character, and strong connection to nature. These whiskies aren’t just drinks—they’re stories in a bottle, shaped by cold winds, mountain water, and a love for craft. If you’re someone in India who enjoys discovering hidden gems and bold flavours, exploring Norwegian whisky is an experience worth having. Each bottle brings you closer to the Arctic spirit and the passionate people behind it. So, whether you're looking to expand your whisky collection or just try something new, give these Norwegian brands a chance. You might just find your next favourite dram, born far from the Highlands, under the northern lights.

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Why Norwegian Whisky Is Gaining Popularity

Norway may be new to whisky-making, but it brings a fresh perspective. The country’s clean air, glacier-fed water, and cool climate create ideal conditions for slow ageing. Most distilleries use local grains and pure Arctic water, which gives the whisky a crisp, natural character. Another factor is innovation. Norwegian distillers experiment with unique ingredients and barrel types—offering something bold and exciting in every bottle.

What Makes Norwegian Whisky Special

• Cold Climate Ageing: Maturation is slower due to the low temperatures, which helps develop complex flavours.
• Arctic Ingredients: Some distilleries use Arctic barley and meltwater, which are rare and mineral-rich.
• Sustainable Practices: Norway’s whisky brands are often eco-conscious, using wind energy or local wood.
• Unique Barrels: From sherry casks to juniper barrels, Norwegian whisky often stands out in ageing methods.

Also check: Best Irish Whiskey Brands in India with Prices in Delhi NCR

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Discover Top 7 Norwegian Whisky Brands You Must Try in 2025

Here are the top brands leading Norway’s whisky revolution—crafting unique, small-batch spirits with local ingredients, bold flavours, and Arctic charm, making Norwegian whisky a rising star on the global map.

1. Haavaldsen by Det Norske Brenneri

Haavaldsen whisky is made by Det Norske Brenneri, one of Norway’s leading distilleries. It started as an experiment but quickly became popular. This whisky is made using fresh Norwegian mountain water. The distillery works with local farmers for barley. What makes Haavaldsen different is its ageing process—it uses old aquavit barrels. This gives it a unique herbal twist. Many whisky lovers in Europe now follow its limited releases. It is also one of the first Norwegian whiskies to win international awards. The brand believes in slow distillation to bring out soft flavours. Each batch is slightly different. That’s part of its charm. If you like trying rare whiskies, Haavaldsen is a great pick. It’s proudly rooted in Norwegian nature.

• Tasting Notes: Expect hints of caramel, vanilla, cinnamon, and dried fruits.
• Best For: First-time drinkers and collectors.

Know more: 8 Great World Whiskey Brands to Savor in India

2. Stiger Whisky

Stiger is a small-batch whisky brand based in central Norway. The brand is new but already making a mark with its focus on clean production. It is crafted using glacier water and homegrown grains. Stiger’s name comes from old Norwegian mountain paths. This brand believes in using local oak for its barrels. That adds a gentle woody flavour. The whisky has a medium body, making it good for casual drinking. What makes it unique is its connection with nature. The distillery is built near a lake and uses solar energy. Stiger is often sold only through special whisky clubs. This makes it rare and exclusive. If you’re someone who loves earthy and natural whiskies, Stiger should be on your list.

• Tasting Notes: Light peat, oak, and hints of sea salt.
• Best For: People who like peated whisky but want something subtle.

3. Bivrost by Aurora Spirits

Bivrost is made at Aurora Spirits Distillery, located near the Arctic Circle. It’s the northernmost whisky in the world. The name Bivrost comes from Norse mythology—it means "bridge to the gods." What makes this whisky very special is its ingredients. It uses Arctic barley and water from ancient glaciers. The distillery is inside a former NATO base, giving it a strong backstory. Bivrost whisky is made in very small quantities. Each edition is named after a Norse god or myth. Collectors around the world love it for this reason. The climate there is extreme—cold winds and long winters. This affects how the whisky ages. Bivrost is for those who enjoy history, storytelling, and bold flavours in one bottle.

• Tasting Notes: Vanilla, spice, citrus peel, and earthy tones.
• Best For: Gifting or adding to a premium whisky collection.

4. Myken Arctic Distillery

Myken is made on a tiny island off Norway’s coast. The island has only a few residents and no cars. The distillery is fully powered by renewable energy. This whisky is ocean-aged, giving it a soft salty note. Myken uses local water that’s naturally filtered through volcanic rocks. That gives it a clean, smooth finish. They produce both peated and unpeated styles. Their distillers focus on slow fermentation. This brings out gentle, fruity flavours. Myken is very eco-conscious and even reuses heat during production. Their bottles often feature artwork inspired by island life. It’s one of the few distilleries in the world where whisky matures under the midnight sun. A must-try for lovers of both nature and fine whisky.

• Tasting Notes: Mild smoke, herbs, and light sweetness.
• Best For: Those who like smooth, story-rich whiskies.

5. Vard Berg Whisky

Vard Berg is a fresh name in Norwegian whisky but is gaining fast recognition. It is produced in a small mountain town, using pure snowmelt water. The founders are young distillers who believe in experimenting with taste. They use a mix of traditional and new-age techniques. Some whiskies are aged in French wine casks for a fruity twist. Vard Berg also collaborates with Norwegian artists for their bottle designs. This gives the brand a creative edge. They are also planning limited-edition expressions with wild Nordic herbs. Vard Berg focuses on community and supports local barley farmers. Their tasting rooms are open to visitors year-round. It’s the perfect brand for those who want to taste something new and exciting.

• Tasting Notes: Toasted almonds, orange peel, and a touch of honey.
• Best For: Young whisky drinkers and casual enthusiasts.

6. Gjoleid Whisky

Gjoleid is produced by Løiten Distillery, one of Norway’s oldest spirit makers. The whisky is known for combining tradition with innovation. Gjoleid is matured in old aquavit, sherry, and bourbon casks. This gives it many layers of flavour. The whisky is made in small batches, ensuring high quality. Gjoleid’s distillery is located near forested areas, and they often infuse natural wood notes into the spirit. Their production process includes long fermentation, giving more body and depth. They use soft spring water and Norwegian grain. The brand doesn’t mass-produce its whiskies. It prefers to keep each batch unique. If you enjoy well-balanced, classic-style whiskies with a Nordic twist, Gjoleid is a great choice to explore.

• Tasting Notes: Fruity, full-bodied with notes of figs, toffee, and nutmeg.
• Best For: Indian whisky fans who enjoy Glenfiddich or Macallan.

7. Eiktyrne Quadriple Batch II

Eiktyrne Quadriple Batch II is a special, limited-edition whisky. It’s crafted by Det Norske Brenneri and reflects true Norwegian craftsmanship. The “quadriple” in its name refers to the use of four different barrel types. These include French oak, sherry, bourbon, and port casks. This mix creates a rich and deep flavour. The brand is inspired by Norse mythology—Eiktyrne is a mythical stag that feeds from the tree of life. The whisky is carefully aged in Norway’s cool mountain climate. This lets the flavours build slowly over time. It is bottled at a higher strength, giving it a bold and full taste. Each bottle is hand-labelled and numbered. It’s a collector’s item and best enjoyed on special occasions.

• Tasting Notes: Layers of dark chocolate, berries, leather, and cinnamon.
• Best For: Special occasions or advanced collectors.

Where to Buy Norwegian Whisky in India

At the moment, most Norwegian whisky brands are available through global duty-free shops or international online retailers like The Whisky Exchange or Master of Malt. In India, specialty importers and gourmet alcohol stores in Mumbai, Delhi, and Bangalore occasionally stock these brands. If you're gifting, go for Bivrost or Haavaldsen—both are elegant, well-packed, and carry a story.

Pairing Norwegian Whisky with Indian Food

Yes, it works—and beautifully so. Try pairing:

• Haavaldsen with tandoori prawns
• Myken with butter chicken or smoked paneer
• Bivrost with dark chocolate or kheer

The earthy, herbal, and lightly smoked notes of Norwegian whisky complement spices very well.

Final Word

If you’re ready to try something different from your regular Scotch or Irish picks, Norwegian whisky is worth a spot on your shelf. It’s not just about the taste—it’s about the story behind each bottle. From Arctic ingredients to small-batch passion, these whiskies bring something truly unique to the table. In 2025, let your whisky journey take a northern turn. Whether you’re sipping it neat, gifting it, or sharing with friends, a Norwegian whisky will surprise and impress. So go ahead—explore the charm of Norway in a glass. It’s smooth, soulful, and something you’ll definitely want more of.

Badminton is more than just a sport in India—it’s a passion that unites players of all ages, from casual backyard enthusiasts to world-class athletes. With stars like PV Sindhu, Saina Nehwal, and Lakshya Sen inspiring the nation, the demand for top-notch badminton gear has skyrocketed. A great racket can make all the difference, whether you’re perfecting your smash or mastering a tricky drop shot. But with so many options out there, how do you pick the right one? Don’t worry—We’ve got you covered. Here’s a rundown of the seven best badminton brands in India for 2025, each offering something unique to elevate your game.

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How to Pick the Perfect Racket

Not sure where to start? Think about what you need. Beginners might lean toward lightweight options from Nivia or Feroc for easy handling. Intermediate players could explore Apacs or Carlton for a balance of power and control. If you’re advanced or dreaming of the big leagues, Yonex, Li-Ning, or Victor will give you that competitive edge. Check the weight, grip size, and string tension too—those little details can transform your game.

• Weight Matters: Lightweight rackets (80–85g) are ideal for beginners, offering better control and less strain on the wrist.
• Grip Size: Choose a grip that feels comfortable—smaller grips offer more wrist action, while larger grips provide stability.
• Balance Point: Head-heavy rackets deliver powerful smashes; head-light ones offer faster reaction and maneuverability.
• String Tension: Lower tension provides more power; higher tension offers better control—perfect for experienced players.
• Material Quality: Opt for graphite or carbon fiber frames for enhanced durability and performance.

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Explore the 7 Best Badminton Brands in India 

Discover the 7 best badminton brands in India known for quality rackets. Ideal for beginners to pros, these brands ensure top-notch performance and durability.

1. Yonex – The King of Badminton

If you’ve ever stepped onto a badminton court, chances are you’ve heard of Yonex. This Japanese brand is a household name in India, and for good reason. Known for its cutting-edge technology and durability, Yonex rackets are a favorite among pros and beginners alike. Players like Lakshya Sen and Satwiksairaj Rankireddy swear by them. Whether it’s the lightweight Nanoflare series for speed or the powerful Astrox line for smashing, Yonex has something for everyone. Plus, their rackets are built to last, making them worth every penny. If you’re serious about badminton, Yonex is a no-brainer.

2. Li-Ning – Affordable Powerhouse

Li-Ning, a Chinese brand named after the legendary gymnast, has taken the Indian market by storm. What makes it stand out? High-quality rackets at prices that won’t break the bank. From the 3D Calibar series for precision to the Windstorm line for speed, Li-Ning blends innovation with affordability. Big names like Saina Nehwal and Kidambi Srikanth have used their gear, proving it’s a brand you can trust. If you want pro-level performance without the hefty price tag, Li-Ning is your go-to.

3. Victor – The Underdog Champion

Victor might not have the same fame as Yonex, but it’s a hidden gem in the badminton world. Hailing from Taiwan, this brand is all about power, control, and comfort. Their Thruster and Jetspeed series are loved by players who want stability and speed on the court. Indian shuttlers like H.S. Prannoy and Ashwini Ponnappa have teamed up with Victor, showing it’s a brand that delivers. If you’re looking for a racket that feels just right in your hands and gives you an edge, Victor deserves a spot in your bag.

4. Apacs – Budget-Friendly Brilliance

Apacs, a Malaysian brand, has carved out a loyal fan base in India thanks to its affordable yet high-performing rackets. Whether you’re a beginner or a club player, Apacs has options like the Lethal and Ziggler series that pack a punch without costing a fortune. They focus on lightweight designs and solid construction, perfect for recreational players who want quality on a budget. If you’re just starting out or need a reliable backup racket, Apacs won’t let you down.

5. Carlton – British Craftsmanship Meets Indian Courts

Carlton, a British brand with decades of experience, brings a unique flair to India’s badminton scene. Known for sturdy builds and advanced features like the Xtreme Tension Frame, Carlton rackets are great for both casual and competitive play. Their designs cater to players who value control and durability. While not as flashy as some bigger names, Carlton offers pro-level quality at reasonable prices, making it a solid pick for anyone looking to up their game.

6. Nivia – India’s Homegrown Hero

Nivia is a proud Indian brand that’s been a staple in the sports world since 1934. While they’re known for a wide range of gear, their badminton rackets are a hit with beginners and intermediate players. Made with a mix of steel and aluminum, Nivia rackets are lightweight, durable, and easy on the wallet—perfect for casual games with friends or family. If you’re after a no-fuss, reliable option that supports local talent, Nivia is a fantastic choice.

7. Feroc – Value for Every Swing

Another Indian gem, Feroc has been gaining traction for its budget-friendly badminton gear. Based in Jalandhar, Punjab, this brand offers rackets that are tough, lightweight, and ideal for players at any level. Their sets often come with extras like shuttlecocks and covers, giving you everything you need to get started. Feroc is all about delivering value without skimping on quality, making it a smart pick for anyone who loves a good deal.

Why These Brands Matter

Choosing the right badminton brand isn’t just about the name—it’s about finding a racket that fits your style, skill level, and budget. Yonex and Li-Ning lead the pack with their pro-grade offerings, while Victor and Carlton bring unique strengths to the table. Apacs, Nivia, and Feroc shine for their affordability and reliability, proving you don’t need to spend a fortune to play well. Each of these brands has earned its spot by catering to India’s diverse badminton community, from weekend warriors to Olympic hopefuls.

Final Thoughts

India’s love for badminton is only growing, and these seven brands are at the heart of it. Whether you’re chasing a championship or just having fun, there’s a racket out there for you. Yonex sets the gold standard, Li-Ning offers unbeatable value, and Victor surprises with its quality. Apacs, Carlton, Nivia, and Feroc round out the list with options that suit every player and pocket. So, grab your gear, hit the court, and let your smash do the talking—these brands have your back!

Fruity drinks are slowly becoming the life of the party in India, and melon liquor is one of the rising stars. With its eye-catching bright green colour, sweet honeydew flavour, and refreshing finish, it’s easy to see why more people are falling for it. Whether you're mixing a drink for friends or just want something fun and flavourful for yourself, melon liquor is smooth, playful, and surprisingly versatile. It blends beautifully with vodka, white rum, or even sparkling water. You can whip up cocktails like a melon margarita, green apple spritzer, or the classic Japanese slipper with ease. Add a few chunks of fruit or a splash of lime, and you’re good to go; it pairs well with light starters as well. The sweet and fruity notes cut through spice and bring out fresh flavours. If you’re someone who enjoys trying something new, especially for house parties or chill weekend evenings, melon liquor is a great way to shake things up. It’s fun, flavour-packed, and tastes like a splash of summer. So go ahead—explore the brands, try a few mixers, and find your own perfect glass.

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What is Melon Liquor?

Melon liquor—also known as melon liqueur or melon schnapps—is one of those drinks that instantly adds fun and colour to your glass. Made using the flavour of honeydew melon, it’s sweet, fruity, and usually a bright, almost neon green. You can smell the melon even before you take a sip, and it tastes just as juicy. With an alcohol content between 15% to 24%, it’s not too strong—making it perfect for light cocktails or casual sipping. It’s often used in refreshing drinks like a Japanese Slipper, Melon Margarita, or fruity spritzers. What makes melon liquor popular is how easy it is to mix. It goes well with vodka, rum, citrus, and even sparkling water. Whether you’re hosting a summer get-together or just want a colourful drink to relax with, melon liquor brings a playful, tropical twist that’s hard to resist.

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Discover 8 Melon Liquor Brands Available in India

Here are some of the best melon liquor brands available in the Indian market or via global importers:

1. Midori Melon

• Origin: Japan
• ABV: 20%
• Taste: Fresh honeydew melon with a smooth finish

Midori is a world-famous melon liqueur from Japan. It was first introduced in 1978 at a party in New York. The name “Midori” means green in Japanese, and its colour is as iconic as its taste. It’s made using premium muskmelons grown in Japan. These melons are known for their rich aroma and natural sweetness. Midori is often used in upscale bars and is considered a luxury ingredient for cocktails. It blends well with citrus, vodka, and tropical juices. You’ll often find it in drinks served at high-end restaurants and rooftop lounges. Though it’s premium-priced, its smoothness and brand value make it a favourite for those who want to impress.

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2. DeKuyper Melon Schnapps

• Origin: Netherlands
• ABV: 15%
• Taste: Sweet, mild melon flavour

DeKuyper is a Dutch brand with a long history in liqueur-making. Their Melon Schnapps is fruity, affordable, and easy to enjoy. It’s a great option for beginners who want to explore flavoured liquors. The flavour is sweet but not overpowering. DeKuyper is known for offering a wide variety of schnapps and cordials, and the melon variant is among its most popular. Bartenders often use it for creating colourful, fun drinks. It pairs well with lemonade, soda, or sparkling wine. It’s also great for layered shots due to its bright green hue. If you're hosting a party and want a reliable mixer, DeKuyper is a good pick.

3. Dubouchett Melon

• Origin: USA
• ABV: Around 15-20%
• Taste: Juicy and bold with a sweet finish

Dubouchett is an American liqueur brand with a classic touch. Their melon liqueur is known for its bold flavour and smooth finish. It’s often used in simple, quick cocktails and goes well with lemonade or soda. It’s not as widely known as some premium brands, but it has a loyal following. Dubouchett products are popular in home bars because they are affordable and flavourful. The brand focuses on classic-style liqueurs, keeping the recipes simple and traditional. Its melon version is bright, candy-like, and perfect for fun gatherings. If you want something sweet, easy to mix, and not too fancy, Dubouchett is a solid choice.

4. Mr. Boston Melon Liqueur

• Origin: USA
• ABV: 15%
• Taste: Tangy and sweet

Mr. Boston is a name many people in the U.S. grew up with. It’s a classic brand that’s been around since the 1930s. Known for its budget-friendly liqueurs, Mr. Boston’s Melon Liqueur is simple, sweet, and reliable. The brand is also famous for its cocktail recipe books, often used by beginner bartenders. Its melon flavour is mild, with a sugary finish. It works well in green cocktails or fun fruity shooters. While it’s not premium, it’s dependable for parties or casual nights. People like Mr. Boston for its old-school vibe and trusted taste. It’s great for experimenting with homemade drinks on a budget.

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5. Gaetano Melon Liqueur

• Origin: USA
• ABV: 15%
• Taste: Sweet, slightly artificial melon flavour

Gaetano offers a vibrant and colourful line of liqueurs. Their melon version is sweet, bright, and great for punch bowls or themed parties. It has a bit of a candy-like flavour and a slightly syrupy texture. Gaetano is made in the U.S. and targets fun-loving drinkers who enjoy mixing. It is not as strong or refined as premium brands, but it shines in cocktails that need colour and sweetness. Think beach parties, girls' night, or tropical mixers. It blends well with rum, vodka, and fruity juices. If you like bold colours and easy flavours, Gaetano is a fun choice.

6. Llord's Melonaire

• Origin: USA
• ABV: 15%
• Taste: Very sweet and fruity

Llord’s Melonaire is a melon schnapps that’s easy on the pocket and heavy on sweetness. It’s a U.S.-based brand known for its wide range of liqueurs. The “Melonaire” name hints at richness, though it’s mostly aimed at budget drinkers. The flavour is strong and sweet, perfect for party shots and playful drinks. It’s often used in large batch cocktails or jello shots. Llord’s isn’t fancy, but it’s fun. The green colour pops in glasses, making it ideal for events or neon-themed parties. If you're not too worried about subtle flavour and just want something sweet and colourful, Melonaire fits the bill.

7. Hiram Walker Melon

• Origin: USA
• ABV: 15%
• Taste: Ripe melon with a citrus edge

Hiram Walker is a well-known name in the world of liqueurs. It has been making spirits since the 1850s. Their melon liqueur is a smooth and mildly sweet option. It’s not overly sugary, which makes it a good base for cocktails. The brand is known for consistency and quality. Hiram Walker liqueurs are often used in bars and restaurants across North America. The melon variety pairs well with lemon, tonic, or white spirits. It has a fresh aroma and doesn’t taste artificial. If you like balanced drinks that aren’t too sweet, this is a great option to keep at home.

8. Gionelli Melon Liqueur

• Origin: USA
• ABV: 15%
• Taste: Sweet and sugary

Gionelli is a lesser-known brand but offers good quality at a reasonable price. Their melon liqueur is rich, vibrant, and made for mixing. It has a sweet, juicy taste and a thick texture, which works well in dessert-style drinks. Gionelli focuses on flavoured liqueurs, and the melon flavour is one of its top sellers. It’s often used in green shots or tropical cocktails. The price is usually lower than other brands, making it attractive for casual drinkers. Gionelli may not be available in every store, but it's worth a try if you enjoy fruity and colourful drinks with a bold twist.

Cocktail Ideas with Melon Liquor

Here are some quick drinks you can try at home:

• Japanese Slipper: Mix Midori, triple sec, and lemon juice
• Melon Margarita: Use melon liqueur instead of Cointreau
• Green Tea Melon: Mix with green tea, soda, and a splash of lime
• Melon Mojito: Add melon liquor to mint, lime, and soda water
• Melon Jaljeera Shots: An Indian twist using jaljeera, lime, and melon liquor

Final Thoughts

Melon liquor is fruity, fun, and full of flavour. It’s the kind of drink that instantly lifts the mood. Whether you’re just starting to explore alcohol or love playing around with new cocktail ideas, this one’s worth a try. From the globally loved Midori to the budget-friendly Llord’s, there’s a melon liquor for every taste and pocket. It’s perfect for summer drinks, house parties, or even a casual evening with friends. Next time you're planning a get-together, pick up a bottle. It’s refreshing, sweet, and adds that vibrant green pop to your drink menu. Simple, fun, and always a hit.

Mahua is no longer just a forest drink shared around tribal bonfires. Today, it’s stepping into the spotlight as a premium Indian spirit, making its way into chic bars and curated home bars. With its earthy, slightly floral flavour, Mahua stands out—not just for its taste, but also for its story. It’s the only tribal liquor in India to receive a Geographical Indication (GI) tag, which makes it even more special.

This article explores the top Mahua liquor brands in India that are bringing this age-old drink into the modern age. These are not just alcohol brands—they're storytellers. They’re preserving a tradition that has been passed down for generations, while giving it a new, refined twist for today’s drinkers. If you’re curious about trying something rooted in Indian culture, but with a premium finish, Mahua is the drink to discover. Let’s explore the brands making that happen.

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What is Mahua?

Mahua is made from the flowers of the Mahua tree (Madhuca longifolia), which is found in central and eastern India. Tribals have been brewing it for generations. It is a fermented spirit, traditionally consumed during festivals and rituals. The Mahua flower is collected by tribal communities in early summer. It is sun-dried and stored. When it's time to make liquor, the flowers are soaked in water, fermented, and distilled. The process is natural, and no grains or artificial sugars are added. This makes Mahua not only unique in taste but also clean in composition.

Earlier, Mahua was considered illegal in many states. But in recent years, governments and startups have started promoting it as a heritage liquor. With legal backing and growing demand, Mahua is slowly gaining space on store shelves and bar menus.

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Why Mahua is Gaining Popularity

• Cultural revival: Mahua is rooted in tribal heritage.
• Unique flavour: Floral, earthy and slightly sweet.
• Sustainable sourcing: Made from wild flowers collected by forest dwellers.
• Legal approval: Recognised by the Indian government with a GI tag.
• Modern branding: Young brands are reinventing it for urban markets.

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Explore the Top Mahua Brands in India

If you’re curious about indigenous spirits, here’s a guide to the best Mahua brands you must try in India.

1. Six Brothers 1922 – Resurrection

• Origin: Jharkhand
• Taste profile: Smooth, floral, and clean with a long finish.

Six Brothers 1922 is a young Indian craft liquor brand. It was founded by six friends who wanted to bring Mahua back in style. The “Resurrection” bottle is their first product. It reflects their mission to revive ancient forest spirits. The brand uses copper pot distillation. This gives the Mahua a clean and crisp taste. They work closely with tribal communities for flower collection. This ensures purity and also supports local jobs. Their label design is inspired by tribal art and earthy tones. Six Brothers also focus on storytelling. Each bottle carries a story from the forests of Jharkhand. The brand is not mass-produced. It offers a boutique experience. Their Mahua is great for sipping slowly. They’re also experimenting with flavoured versions. Their goal is to build India’s first tribal spirit portfolio. If you love craft spirits with a soul, this brand is a must-try.

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2. DesmondJi Mahua

• Origin: Maharashtra (based on tribal recipes)
• Taste profile: Slightly fruity, with a mild sweetness and warm finish.

DesmondJi is a well-known Indian brand making premium local spirits. It was founded by Desmond Nazareth, a pioneer in craft alcohol. The brand makes Mahua using age-old tribal methods with high-quality distilling. They were one of the first to legalize and commercialize mahua for modern markets. DesmondJi’s Mahua is triple-distilled. This makes it smooth and ideal for cocktails. It contains no artificial flavours or added sugar. The brand uses flowers sourced from tribal belts in Maharashtra and Chhattisgarh.

They promote Mahua as a sipping drink, not just a local liquor. Their bottles are sleek and modern, appealing to urban buyers. DesmondJi also makes agave-based spirits and is known for quality. Their Mahua is served in top bars and five-star hotels in India. The brand has even won recognition internationally. They focus on education around Mahua, explaining its cultural value. DesmondJi is perfect for first-timers looking for a classy forest spirit.

3. Mah

• Origin: Chhattisgarh
• Taste profile: Wild, raw, and full-bodied. True to its roots.

Mah is a bold, grassroots liquor brand from Chhattisgarh. It is led by tribal communities and women self-help groups. The name “Mah” means "great" in Hindi, showing its deep respect for the Mahua tree. The entire process—from flower picking to packaging—is done locally. Mah stands out for its raw and unfiltered taste. It is closer to how Mahua is drunk in villages and tribal festivals. The brand focuses more on authenticity than polished branding. But that is also its charm. It is often sold at tribal exhibitions and state-run outlets. The label also uses regional art to reflect its origin. Mah is not available widely, which makes it special for collectors. The brand supports forest rights and eco-tourism. It believes in making Mahua part of India’s pride, not just rural tradition. For those who love untamed, earthy spirits, Mah offers the real deal straight from the forest.

4. Mond

• Origin: Madhya Pradesh
• Taste profile: Balanced, floral, with earthy undertones.

Mond is a stylish Mahua brand from Madhya Pradesh. It is one of the few brands focusing on craft-level Mahua with upscale packaging. Their bottles look minimal yet modern, which appeals to the younger crowd. Mond is popular in pop-up tastings and food festivals. They source flowers from organic forest areas and avoid industrial-scale production. This ensures quality and keeps the drink close to its roots. Mond is distilled in micro-batches, allowing more control over flavour and consistency. The founders of Mond come from food and beverage backgrounds. That’s why they focus a lot on pairing Mahua with food. You’ll often find their Mahua served with grilled dishes or Indian fusion snacks. Mond also supports rural entrepreneurship by involving small producers. Their team is working on barrel-aged Mahua versions too. If you enjoy elegant drinks with a wild origin story, Mond is your bottle.

5. Mohulo

• Origin: Odisha
• Taste profile: Deep, floral, with a subtle sweetness and warm backnote.

Mohulo is an Odisha-based Mahua brand built on research and revival. It is one of the first brands supported by a state innovation mission. Mohulo works with local distillers and scientists to make sure their Mahua is pure and safe. The name "Mohulo" comes from a local term for the Mahua flower. Their goal is to turn Mahua into a globally respected spirit, not just a local secret. The brand educates consumers about the nutritional and cultural role of Mahua. They follow a double-filtration method to maintain clarity and taste. Mohulo has also introduced a cold-pressed Mahua flower extract as a wellness product. It’s one of the few brands innovating beyond alcohol. The brand is sold in eco-tourism centres and tribal craft stores across Odisha. Mohulo also organises tasting sessions to bring Mahua to urban tables. For people interested in heritage with innovation, Mohulo offers both.

Where to Buy Legal Mahua in India

• Offline: Available in tribal-dominant states like Jharkhand, Chhattisgarh, Odisha, and Madhya Pradesh.
• Online: Some brands like DesmondJi and Six Brothers offer online ordering through licensed platforms.
• Duty-free & Bars: Slowly making their way into urban bar menus and boutique liquor shops.

Always check for licensing before you buy, as Mahua availability still varies state to state.

Mahua is More Than Just a Drink

Mahua is not just alcohol. It is a symbol of India’s rich tribal heritage. Its revival is a celebration of culture, sustainability, and local entrepreneurship. When you sip Mahua, you taste the forest, the community, and centuries of tradition.

Today’s Mahua brands are not only crafting spirits but also empowering tribal livelihoods and preserving biodiversity. With bold packaging, refined distillation, and cultural pride, these brands are rewriting Mahua’s story.

Final Thoughts

If you're someone looking to explore Indian spirits beyond the usual whisky or vodka, Mahua is a great place to start. It's not just a drink—it’s a story in a bottle, rooted in tribal tradition and made from the fragrant Mahua flower. This is a spirit that carries the soul of rural India, and every sip tells a tale of culture and craft. Whether you prefer something raw and earthy like Mah, or a more refined experience like Six Brothers 1922, Mahua offers a refreshing change. It's smooth, slightly floral, and completely different from anything you’ve tried before. What makes it even more special? It’s made by local communities and indigenous brands who’ve turned their heritage into something the world can now enjoy. So the next time you're picking a bottle, try something truly Indian. Discover Mahua—and support the stories behind it.

Chia seeds are taking over Indian kitchens, and for good reason! These tiny seeds are packed with fiber, protein, and Omega-3, making them a must-have for a healthy lifestyle. Whether you want to improve digestion, manage weight, or boost energy levels, adding chia seeds to your diet can make a real difference.

With the growing demand for superfoods, more brands are now offering packed chia seeds that are clean, fresh, and nutrient-rich. But with so many options, how do you choose the best one? It all comes down to purity, sourcing, and quality. The right chia seeds should be free from additives, well-packaged to retain freshness, and easy to incorporate into your meals. Whether you’re sprinkling them over your smoothie bowl, making a chia pudding, or mixing them into detox water, high-quality chia seeds can elevate your nutrition game. Let’s explore the best brands available in India!

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Why Chia Seeds?

Chia seeds are gluten-free, making them perfect for people with gluten intolerance or those following vegan and keto diets. Chia seeds are tiny but packed with nutrients. They offer several health benefits, including:

• Rich in Fiber – Helps with digestion and gut health
• High in Omega-3 Fatty Acids – Supports brain and heart health
• Good Source of Protein – Essential for muscle building
• Antioxidant Properties – Helps fight free radicals
• Weight Management – Keeps you full for longer

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Discover the 8 Best Packed Chia Seeds Brands in India

Chia seeds are a powerhouse of nutrition, rich in fiber, Omega-3, and protein. Choosing high-quality, packed chia seeds ensures purity, freshness, and maximum health benefits for a balanced diet.

1. Himalayan Natives

Himalayan Natives is known for its natural and farm-fresh products. Their chia seeds are sourced from high-quality farms and packed without preservatives. The brand focuses on pure, chemical-free superfoods that retain their natural goodness. Their chia seeds are rich in fiber, protein, and essential nutrients, making them ideal for a balanced diet. They come in resealable, eco-friendly packaging to maintain freshness. The brand also supports sustainable farming and local farmers, ensuring ethical sourcing. Himalayan Natives chia seeds are available on Amazon, Flipkart, and their official website, making them easily accessible to health-conscious consumers.

• Certified organic and non-GMO
• Packed in resealable pouches for freshness
• No artificial additives
• Available online on Amazon, Flipkart, and their website

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2. RR Agro

RR Agro is a well-established agricultural company specializing in premium-quality superfoods. Their chia seeds are locally sourced from Indian farms and processed with strict quality checks. They ensure pesticide-free and non-GMO products, making them a safe choice for health-conscious buyers. The brand is known for its affordable pricing and bulk packaging options, making it popular among both households and businesses. RR Agro focuses on wholesale supply, making its products ideal for retailers and online sellers. Their chia seeds are rich in Omega-3, calcium, and antioxidants, supporting heart health and digestion.

• Affordable and high quality
• Sourced from Indian farms
• Available in bulk packaging for businesses
• Popular among health-conscious consumers

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3. True Elements

True Elements is a popular health food brand offering a wide range of clean-label products. Their chia seeds are unprocessed, gluten-free, and certified vegan. The brand is known for its transparency, providing complete ingredient details and nutritional benefits. True Elements ensures that their chia seeds are fresh, non-GMO, and free from artificial additives. They also offer flavored chia seeds for those who want variety in their diet. Their innovative packaging keeps the seeds fresh and easy to store. True Elements is available in major supermarkets, online stores, and their website, making it a convenient choice for consumers.

• No added preservatives
• Available in zip-lock pouches
• Certified gluten-free and vegan
• Easily available online and in stores

4. Organic India

Organic India is a trusted name in organic and Ayurvedic products. Their chia seeds are certified organic, grown without pesticides or synthetic fertilizers. The brand follows fair-trade practices, ensuring that farmers get fair wages and better working conditions. Organic India focuses on holistic wellness, and their chia seeds are a part of their superfood range. They are known for their premium quality and nutritional value, making them ideal for people following clean eating habits. The brand has a strong presence in India and international markets, and their products are widely available online and in health stores.

• Organically grown and certified
• Trusted by consumers for purity
• Ideal for weight management and digestion
• Available in leading supermarkets and online platforms

5. Farm India

Farm India is a brand committed to providing farm-fresh, chemical-free superfoods. Their chia seeds are sourced from sustainable farms, ensuring high quality and freshness. The brand focuses on direct farm-to-table supply, cutting out middlemen to maintain purity and affordability. Farm India’s chia seeds are handpicked and processed with minimal intervention, ensuring they retain their natural texture and taste. The brand is a favorite among vegan and fitness communities due to its emphasis on natural nutrition. They are available on major e-commerce platforms and select organic food stores.

• Rich in antioxidants and Omega-3
• Sustainably sourced and minimally processed
• Affordable pricing
• Good for vegan and keto diets

6. Nuherbs

Nuherbs specializes in herbal and wellness products, offering nutrient-dense superfoods like chia seeds. Their seeds are non-GMO, raw, and free from artificial chemicals. The brand focuses on natural health solutions, making their products ideal for people looking for holistic nutrition. Nuherbs’ chia seeds are high in antioxidants, fiber, and plant-based protein, supporting overall wellness. They are packaged in airtight, resealable pouches to keep them fresh for a longer time. The brand is known for its affordable pricing and high-quality standards, making it a top choice for health-conscious buyers.

• Good for heart and digestive health
• Naturally sourced and non-GMO
• Ideal for making smoothies, puddings, and detox drinks
• Widely available on e-commerce platforms

7. Attar Ayurveda

Attar Ayurveda is a well-known brand offering herbal and Ayurvedic products. Their chia seeds are specially selected for their medicinal properties, making them different from regular market varieties. The brand follows traditional Ayurveda principles, ensuring their chia seeds support better digestion, immunity, and overall wellness. Their products are 100% pure, free from additives and preservatives, making them suitable for people who prefer natural healing foods. Attar Ayurveda is a trusted name among Ayurveda practitioners and holistic wellness enthusiasts. Their chia seeds are available on leading Ayurvedic stores and online platforms.

• Ideal for Ayurveda-based diets
• No preservatives or additives
• Boosts immunity and digestion
• Trusted by Ayurveda practitioners

8. Slurrp Farm

Slurrp Farm is a health food brand focusing on kids and family nutrition. Their chia seeds are sourced from organic farms and are completely natural and chemical-free. The brand aims to make healthy eating fun and easy for children. Their chia seeds are commonly used in kids’ snacks, smoothies, and homemade treats, making them a great addition to family meals. Slurrp Farm ensures stringent quality checks and eco-friendly packaging. The brand is well-known for its affordable pricing and innovative approach to healthy eating. Their products are widely available on e-commerce sites and in organic food stores.

• Best for kids and adults alike
• No added sugar or preservatives
• Supports healthy growth and metabolism
• Ideal for making healthy breakfast recipes

Creative Ways to Eat Chia Seeds

• Chia Pudding: Mix chia seeds with milk and refrigerate overnight.
• Chia Water: Soak chia seeds in water and drink for hydration.
• Chia Egg: Mix with water to use as an egg replacement in baking.
• Chia Smoothie: Blend with fruits for a protein-packed drink.

Hidden Facts About Chia Seeds

• Can cause bloating if consumed in excess.
• Help regulate blood sugar levels, making them ideal for diabetics.
• Absorb 10 times their weight in water, helping with hydration.

Summing Up!

Whether you’re focused on weight loss, better digestion, or boosting energy, these tiny seeds can do wonders. But choosing the right brand matters. Freshness, purity, and sourcing play a huge role in how beneficial they actually are.

With so many brands offering packed chia seeds, it’s important to pick one that suits your lifestyle. Whether you prefer organic, budget-friendly, or premium quality, there’s a perfect option for everyone. So go ahead, add them to your smoothies, breakfast bowls, or even baking recipes, and enjoy the health benefits. A small change can make a big difference!

The United States’ recent announcement of imposing a 26–27 percent reciprocal tariff on Indian exports has sent ripples across key Indian industries—from electronics and gems and jewelry to metals and textiles. The move, spearheaded by U.S. President Donald Trump, is a significant development in the ongoing global trade recalibration, aimed at addressing perceived trade imbalances. While the tariffs pose immediate challenges, Indian industry leaders, economists, and policymakers also see opportunities for long-term structural growth and strategic repositioning.

A Double-Edged Sword for Electronics

Narasimhan Eswar, President of CEAMA and Managing Director, Whirlpool of India Limited, believes that the tariff presents both a challenge and an opportunity for India’s electronics sector.

"The United States' recent imposition of 26 percent tariff on Indian electronics exports presents both challenges and opportunities for our industry. While this tariff may challenge our exports to the U.S. market, it is noteworthy that higher tariffs have been levied on other Asian nations, which could potentially redirect certain supply chains towards India," Eswar commented.

He emphasized the need for patience as the global trade environment evolves, urging India to address structural gaps in its manufacturing ecosystem to emerge stronger.

"It is imperative for us to address structural opportunities and enhance our manufacturing capabilities, thereby positioning India as a more attractive destination for future global manufacturing and exports," he added.

Gems & Jewelry Sector: A Glittering Industry under Pressure

The Indian gem and jewelry sector, a traditional export heavyweight, faces a severe hit from the new U.S. tariffs. With exports to the U.S. touching $10–11.5 billion annually, the industry is already grappling with a range of challenges—from evolving consumer preferences to the rise of lab-grown diamonds.

The Gem & Jewellery Export Promotion Council (GJEPC) issued a strongly worded statement urging the U.S. to reconsider its stance and uphold the longstanding economic partnership between the two nations.

“The Trump administration’s announcement of a 26 percent reciprocal tariff on Indian gem and jewelry exports to the US would be a significant burden on Indian exporters and American consumers alike,” the GJEPC stated.

The Council expressed concern over the short-term impact on India’s diamond and jewelry exports and called for fast-tracking the long-pending Bilateral Trade Agreement. “We urge the Government of India to progress the Bilateral Trade Agreement between India and the US, as it would be crucial in navigating the tariff issues and securing long-term interest of the sector,” the statement added.

EY India’s Paresh Parekh echoed this sentiment, highlighting how multiple headwinds have already burdened the sector in recent years.

“Indian Gems and Jewelry sector has been already struggling due to changing customer preferences, lab-grown diamond technology, demonetization, soaring gold prices, and competition from other polishing hubs,” Parekh said. “The US Tariff developments now create additional adverse impact, with real risk of job losses and margin erosions.”

Parekh emphasized that U.S. exposure accounts for more than 30 percent of the sector’s total exports, making it vital for the Indian government to ensure this sector is prioritized in trade negotiations.

Economic Outlook: Risks to Growth, but No Immediate Alarm

From a macroeconomic perspective, Aditi Nayar, Chief Economist and Head - Research & Outreach at ICRA Limited, provided a measured take on the broader implications of the U.S. tariffs.

“Our early assessment is that the impact of the tariff announcements up to today is negative for some sectors such as steel, non-ferrous metals, auto components and cut and polished diamonds,” Nayar noted.

Despite these headwinds, ICRA is holding firm on its GDP growth forecast for FY2026 at 6.5 percent, anticipating that the relative competitiveness of Indian exports compared to those of China (34 percent), Vietnam (46 percent), and Thailand (37 percent) may cushion the blow.

“Several items were excluded from the country-specific ad valorem rates. As a result, we continue to expect the MPC to reduce the repo rate by 25 bps next week, based on the expectation of a moderation in CPI inflation to 4.2 percent,” she added.

A Tailwind for India’s Textile and Apparel Sector

Interestingly, while sectors like electronics and jewelry brace for impact, the textile and apparel industry sees this as a moment of transformation. The realignment of global supply chains—accelerated by U.S. trade policy and turmoil in traditional sourcing hubs like Bangladesh—is creating a $7–10 billion opportunity for Indian apparel manufacturers.

Pawan Gupta, CEO & Co-Founder of Fashinza, emphasized the unprecedented opportunity this presents for India. “India now stands at a pivotal juncture, with an estimated $7–10 billion opportunity emerging from the reallocation of sourcing from China and Bangladesh,” Gupta stated.

He pointed to the emergence of domestic value fashion chains like Zudio and the migration of Indian brands back from Bangladesh as signs of India’s growing competitiveness.

“India offers the reliability and cost-efficiency that global retailers such as Walmart and Primark are actively seeking,” he added. “For investors and industry stakeholders, the message is clear: the time to invest is now.”

Gupta estimates that strategic investments to the tune of $2–3 billion from both the public and private sectors would enable India to solidify its position as a global hub for mass-volume, low-cost apparel manufacturing.

Policy Imperatives and the Road Ahead

While the tariff hike is significant, especially for high-exposure sectors like gems, jewelry, and selects electronic goods, the broader takeaway is that India must strategically turn this disruption into an inflection point. Industry leaders and economists agree on a few key imperatives:

• Negotiating a Bilateral Trade Agreement: This has become urgent, especially to protect sectors heavily reliant on U.S. exports.
• Strengthening Manufacturing Ecosystems: From electronics to apparel, India must close structural gaps to attract diverted global supply chains.
• Targeted Government Support: Tailored policies and stimulus packages could help cushion the immediate impact for vulnerable sectors.

India’s relatively lower tariffs in comparison to other Asian exporters may still offer a window of opportunity. But for this to translate into long-term gains, cohesive efforts between government and industry will be essential.

As global trade dynamics evolve, India’s ability to stay agile, negotiate smartly, and invest in its infrastructure and supply chain resilience will determine whether it merely weathers the storm—or emerges as a global manufacturing powerhouse.

India is on the brink of a serious health crisis. Obesity rates are soaring, affecting people across all age groups and leading to a surge in life-threatening conditions such as diabetes, cardiovascular diseases, and cancer. According to the National Family Health Survey (NFHS-5), nearly 24 percent of women and 22.9 percent of men in India are now classified as obese. In 2021, over 180 million Indians were categorized as overweight or obese, and projections suggest that this number could rise to 400 million by 2050. The need for effective weight management solutions has never been more urgent.

Recognizing this growing problem, The Good Bug, an innovative gut health brand, has introduced a groundbreaking scientific development aimed at reshaping the weight loss landscape. Their latest launch, the Advanced Metabolic System, leverages natural GLP-1 science to offer a sustainable, scientifically validated approach to weight loss. Unlike pharmaceutical weight-loss drugs that come with severe side effects, The Good Bug’s innovation is rooted in gut microbiome research, addressing obesity at its core.

Gut health has long been overlooked despite its critical role in overall well-being. “The fundamental philosophy behind starting The Good Bug was our discovery of the power of gut health, which no one was paying attention to,” says Keshav Biyani, Co-founder, The Good Bug. He emphasizes that gut health isn’t just about digestion—it serves as the foundation for metabolic health, weight management, diabetes control, women’s health, sleep, stress management, and even anxiety relief.

While traditional treatments focus on alleviating symptoms, The Good Bug has taken a deep dive into the gut microbiome, probiotics, and bacterial science to develop globally pioneering products. “We built solutions specifically for problems faced by Indians, but with a deeply rooted gut-first approach,” Biyani explains.

Founded in 2021 with intensive research and development, The Good Bug officially launched in November 2022. In a short span, it has become one of India’s fastest-growing consumer health businesses, surpassing Rs 100 crore in revenue. “We’re still young, but our growth trajectory speaks volumes about the demand for gut health solutions,” says Biyani.

Now, the brand is making waves with its latest launch: a revolutionary obesity solution. “With all the buzz around GLP-1 drugs, we have developed a globally unique, natural composition that enhances GLP-1 production and regulates appetite,” he states. This innovation targets chronic gut inflammation, leading to reduced cravings, a calorie deficit, and sustainable weight loss.

A Scientific Leap in Weight Loss

The Good Bug’s Advanced Metabolic System is a clinically tested, research-backed formulation that combines probiotics and prebiotics to naturally enhance GLP-1 levels in the body. The results from their clinical trials are nothing short of remarkable—participants experienced a 12.01 percent reduction in weight, a 9.64 percent decrease in waist circumference, and a 12.14 percent drop in BMI within just 90 days.

"Developed through cutting-edge gut microbiome research, the Advanced Metabolic System is a proprietary blend of clinically tested probiotics and prebiotics that activate natural GLP-1, solving obesity without the adverse side effects commonly associated with weight-loss drugs," says Biyani. “With this launch, we are proud to introduce a global first-of-its-kind innovation that delivers up to 12 percent weight loss in 90 days. Our research identified an imbalance in gut biome composition as the fundamental root cause of obesity, and after years of R&D, we have developed a solution that naturally increases GLP-1 and GIP to aid weight loss.”

Unlike synthetic GLP-1 agonists, which often cause nausea, fatigue, and dependency, The Good Bug’s solution naturally stimulates GLP-1 production within the gut, reducing chronic inflammation, regulating appetite, and curbing cravings—leading to sustainable and long-term health benefits.

The scientific validation behind the product is solid. Dr. M.K.N. Manohar, Senior Consultant at Manipal Hospitals, who led the clinical trials, attested to its efficacy: “The results were not only statistically significant but also clinically meaningful. They are comparable to some of the best drugs available today.”

He further elaborated on the significance of the findings: “What stood out was the self-reported drop in cravings and improved satiety. Over 90 percent of participants noted a significant reduction in cravings, while 95 percent reported hunger suppression—mirroring what is seen with synthetic GLP-1 drugs. Importantly, no significant adverse events were reported, proving that the formulation is both effective and safe.”

A Global Vision for a Made-in-India Innovation

The Good Bug is not just focused on India; it has global aspirations. The brand aims to expand internationally, targeting markets such as the US, where demand for natural, effective, and safe weight loss solutions is growing rapidly. The affordability of the product is another game-changer—it is priced at Rs 2,000 per month or Rs 5,000 for a three-month plan, making it accessible to a wide audience through online platforms and retail stores.

"We recognize the profound impact of microbiome science—not just on digestion but on metabolic health, women’s health, and cognitive well-being," says Prabhu Karthikeyan, Co-founder of The Good Bug. "As research into the microbiome deepens, it unveils new dimensions of healthcare, and we remain committed to leveraging its potential. Our goal is to continuously build science-backed consumer health solutions, empowering individuals to take control of their health."

“It’s Made in India, discovered in India, and developed in India. That’s something we’re incredibly proud of,” adds Biyani. More importantly, it’s clinically proven, delivering 12 percent weight loss in 90 days without adverse effects.

The Good Bug’s omnichannel distribution strategy ensures its products are widely available. “We sell through our website, all major marketplaces, e-pharmacies, quick commerce platforms, pharmacy chains, and even at airports,” Biyani states. While the brand is focused on scaling its product-first approach, retail stores are not an immediate priority.

While The Good Bug is firmly entrenched in the Indian market, its ambitions are global. “With our obesity breakthrough, we’re no longer just playing in India—we’re looking at a global opportunity,” Biyani asserts. The primary focus remains on serving the Indian population, but the brand is already setting its sights on international markets.

As it closes the year with revenue surpassing Rs 100 crore, The Good Bug is well on its way to becoming a global leader in gut health. “We’re growing fast, scaling fast, and making a real impact,” Biyani says with conviction.

Unlike many wellness brands that rely on marketing claims, The Good Bug places science at the core of its products. “Anything we claim is backed by well-researched, pharma-grade clinical trials,” says Biyani. “We conduct randomized, double-blinded, placebo-controlled studies with renowned diabetologists, endocrinologists, and gastroenterologists.”

The results speak for themselves. “In our clinical trials, we achieved a 12 percent weight loss in 90 days using our natural composition,” he reveals. The product doesn’t just help with weight loss but also improves body fat percentage, HbA1c levels, and lipid markers—key indicators of metabolic health.

Unlike pharmaceutical interventions, The Good Bug’s obesity solution doesn’t promise overnight results but rather works as an effective booster for diet and lifestyle improvements. “We’re not a magic pill, but our product augments and enhances results, as our trials demonstrate,” he affirms.

Building a Category, Educating a Market

As pioneers in gut health, The Good Bug faces the challenge of educating consumers. “For most people, gut health is just about digestion,” says Biyani. “We’ve taken on the responsibility of building awareness and creating a new category.”

With 22 stock-keeping units (SKUs) across digestive health and obesity, the brand is focused on deepening its impact in these core areas. Backed by $8 million in funding, The Good Bug continues investing in research, clinical trials, and consumer education. “We’re not just selling products; we’re changing how people perceive health,” he notes.

The message is clear: The future of health isn’t just about treating symptoms—it’s about addressing the root cause. And The Good Bug is leading that charge, one gut at a time.

Dry fruits are not just snacks; they are little powerhouses of nutrition that can add both taste and health to your daily routine. Whether it's almonds, walnuts, cashews, or raisins, each one comes with its own set of benefits. They help boost energy, strengthen immunity, and keep your heart healthy. In India, people are becoming more conscious about what they eat, and the demand for premium dry fruits is growing. Whether you need them for everyday munching, festive gifting, or making delicious sweets at home, the right quality matters. But with so many brands available, it’s easy to feel lost.

Some brands focus on organic and chemical-free dry fruits, while others offer exotic and gourmet varieties. The key is to find fresh, high-quality dry fruits that are free from preservatives. A little research can help you pick the best brand, so you get both taste and nutrition in every bite!

Read more: 8 Best Peanut Butter Brands in India

Why Dry Fruits Are a Must-Have in Your Diet

Dry fruits are not just delicious but also highly nutritious. Here’s why you should include them in your daily diet:

• Rich in Nutrients – Almonds, walnuts, and cashews are packed with vitamins, minerals, and healthy fats.
• Boost Immunity – Dry fruits like dates and figs strengthen the immune system.
• Good for Heart Health – Walnuts and pistachios help lower bad cholesterol.
• Aid in Weight Loss – Almonds and raisins keep you full for a longer time.
• Improve Brain Function – Nuts like walnuts and almonds boost memory and focus.

Also check: Top Buttermilk Brands in India: A Refreshing and Healthy Choice

Best Mineral Water Brands in India for Safe & Pure Hydration

Explore the Top 6 Dry Fruits Brands in India

This guide will help you find the best dry fruit brands in India that offer top-quality products. Whether you want them for daily snacks, festive gifting, or healthy eating, we have covered it all. Now, let’s explore some of the best dry fruit brands in India that offer top-quality products.

1. Nutraj – Premium Dry Fruits for Every Occasion

Nutraj is known for its wide variety of dry fruits at competitive prices. The brand has been in the market for over 90 years and is trusted for its quality and freshness. It sources nuts and dried fruits from India and international farms, ensuring premium selection. Nutraj offers roasted, salted, and flavored nuts to suit different tastes. Their packaging is designed to lock in freshness and keep moisture out. They also have healthy snack options like trail mixes and nut butter. Available in supermarkets and online, Nutraj is a great choice for both daily use and gifting.

• Sourced from the best farms in India and abroad.
• Offers both classic and flavored dry fruits.
• Vacuum-sealed packaging keeps freshness intact.
• Available on major online platforms like Amazon and Flipkart.

Best-Selling Products from Nutraj

1. California Almonds
2. Mamra Badam (Premium Almonds)
3. Cashews (Whole & Broken)
4. Iranian Dates
5. Trail Mixes

Check more: Best Mineral Water Brands in India for Safe & Pure Hydration

2. Happilo – A Brand for the Health-Conscious

Happilo is a modern brand that focuses on healthy eating. It offers gluten-free, non-GMO, and high-protein dry fruits. The brand is popular for its flavored nuts, including honey-roasted almonds and peri-peri cashews. Happilo also sells dried fruits like blueberries, cranberries, and apricots, perfect for snacking. Their products are packed in resealable pouches, keeping them fresh for longer. The brand also offers protein-packed nut mixes, ideal for fitness lovers. Happilo is available online and in major retail stores, making it easy to buy.

• Offers gluten-free, non-GMO, and vegan products.
• A great choice for fitness enthusiasts and diet-conscious people.
• Delicious flavors like honey-roasted nuts and peri-peri cashews.
• Easily available online and in major supermarkets.

Best-Selling Products from Happilo

• Premium Californian Almonds
• 100% Natural Walnuts
• Dried Blueberries and Cranberries
• Flavored Cashews (Masala, Peri-Peri, and Honey Roasted)
• Assorted Trail Mixes

Know more: Top 6 Coconut Water Brands in India for a Refreshing Hydration Boost

3. Farmley – Organic & Pesticide-Free Dry Fruits

Farmley is a farm-to-table brand, ensuring chemical-free and unprocessed dry fruits. It works directly with local Indian farmers, maintaining high quality at affordable prices. Their nuts and dried fruits are free from artificial preservatives and are rich in natural taste. Farmley is known for jumbo-sized cashews and premium quality almonds. The brand also offers flavored makhanas (fox nuts) for a healthy snack option. Their bulk packaging makes them a great choice for families and businesses. Available on online platforms, Farmley is perfect for those who prefer organic, pesticide-free dry fruits.

• Offers 100% natural dry fruits.
• Sourced directly from Indian farmers.
• Great for people who prefer organic and pesticide-free options.
• Affordable prices compared to premium brands.

Best-Selling Products from Farmley

• W320 Grade Cashews
• Iranian Figs (Anjeer)
• Mamra Almonds
• Jumbo Raisins
• Seed Mixes

4. True Elements – Superfoods & Healthy Snacks

True Elements focuses on superfoods and healthy snacking. The brand offers seed and nut mixes, roasted snacks, and dried fruits. It is a clean-label brand, meaning no artificial flavors or chemicals are added. Their products are rich in protein, fiber, and essential vitamins. True Elements also offers unique nut and seed blends, great for smoothies and salads. They provide affordable, healthy alternatives to processed snacks. Their eco-friendly packaging appeals to sustainability-conscious consumers. Whether for breakfast or evening munching, True Elements is a great option for health-conscious buyers.

• 100% clean-label brand with no preservatives.
• Offers superfood mixes, seed blends, and nut-based snacks.
• Great for weight-watchers and fitness lovers.
• Available in modern, resealable packaging for long-term use.

Best-Selling Products from True Elements

• Seed & Nut Mix
• Cranberries & Blueberries
• Sunflower & Pumpkin Seeds
• Chia Seeds
• Honey Roasted Nuts

5. Ministry of Nuts – A Premium Brand for Luxury Dry Fruits

Ministry of Nuts is a premium dry fruit brand that specializes in luxury gifting. The brand offers high-end imported nuts from countries like Iran, the USA, and Afghanistan. Their premium dry fruits include pistachios, dates, almonds, and Turkish apricots. Ministry of Nuts is known for its beautifully packed dry fruit hampers, perfect for weddings and corporate gifts. Their exotic nut blends are popular among people looking for gourmet-quality dry fruits. The brand also ensures that their products are handpicked and naturally processed. If you want luxury and quality, this is a great choice.

• Specializes in luxury dry fruit hampers.
• Uses high-quality imported nuts from the USA, Iran, and Afghanistan.
• Attractive packaging, great for corporate and festive gifts.

Best-Selling Products from Ministry of Nuts

• Iranian Pistachios
• Mamra Almonds
• Turkish Apricots
• Premium Nut Mixes
• Exotic Dates

6. Whole Farm – Affordable & High-Quality Dry Fruits

Whole Farm is a budget-friendly dry fruit brand offering good quality at affordable prices. It provides a variety of nuts, raisins, and dried fruits for daily consumption. Their nuts are lightly processed and naturally dried, retaining their original flavor. Whole Farm also sells seed mixes, great for healthy snacking. Their large family packs are perfect for bulk buying. Unlike premium brands, Whole Farm focuses on simple, high-quality dry fruits without fancy packaging. Their products are easily available in local stores and online, making them a great choice for households and small businesses.

• Affordable pricing compared to premium brands.
• Wide range of nuts, seeds, and dried fruits.
• Best for households looking for daily nutrition.
• Available in local stores and online.

Best-Selling Products from Whole Farm

• W240 Cashews
• Raisins & Black Currants
• Almonds (California & Indian)
• Dried Figs & Apricots
• Nut & Seed Mixes

How to Choose the Best Dry Fruits Brand?

When buying dry fruits, keep these points in mind:

• Check for freshness – Avoid stale or rancid-smelling dry fruits.
• Look for organic options – Chemical-free dry fruits are healthier.
• Choose vacuum-sealed or airtight packaging – This ensures longer shelf life.
• Compare prices – Expensive doesn’t always mean better quality.
• Buy from trusted brands – Avoid local or loose-packed dry fruits that may be adulterated.

Wrapping Up!

Dry fruits are a great way to stay healthy, boost energy, and enjoy delicious snacks. Whether you are looking for premium almonds, exotic dates, or affordable raisins, the brands listed above offer something for everyone. If you want luxury dry fruits, go for the Ministry of Nuts. If you prefer organic and farm-fresh options, choose Farmley. For fitness snacks and seed mixes, True Elements is a great option. And if you want dry fruits at a budget-friendly price, Whole Farm is the way to go. Choose wisely and enjoy the goodness of nature in every bite!

Peanut butter has made its way from American breakfast tables to Indian kitchens, and for good reason! It’s nutritious, delicious, and incredibly versatile. Whether you’re a gym-goer looking for protein, a busy professional needing a quick energy boost, or a parent making school tiffins, peanut butter fits right in. Rich in healthy fats and protein, it keeps you full for longer and fuels your day. Some love it creamy and smooth, while others enjoy the crunchy bite. And with exciting flavors like chocolate and honey, there’s something for everyone.

But with so many brands in the market, choosing the best one can be tricky. Some are perfect for muscle recovery, while others are great for a quick snack or a smoothie upgrade. In this guide, we’ll help you find the best peanut butter in India based on taste, nutrition, and quality. 

Read more: Best Instant Dosa Mix Brands in India for a Quick & Tasty Breakfast

7 Best Ready-to-Eat Brands in India: Quick, Tasty, and Convenient Meals

Why Is Peanut Butter So Popular in India?

Peanut butter isn’t just a tasty spread—it’s a powerhouse of protein, healthy fats, and essential nutrients. It gives you long-lasting energy, making it perfect for busy mornings, post-workout recovery, or even a midnight snack. Whether you’re a gym lover, a student pulling an all-nighter, or a parent packing lunch, peanut butter fits right in. As more people focus on fitness and high-protein diets, this creamy (or crunchy!) treat has become a kitchen essential. Plus, it’s super versatile—spread it on toast, blend it in smoothies, or just grab a spoonful straight from the jar. Healthy, delicious, and easy!

Also check: Best Tofu Brands in India: Top 10 Picks for Health-Conscious Consumers

Explore the 8 Best Peanut Butter Brands in India

Peanut butter has become a household favorite in India, loved for its rich taste and high nutrition. Here’s a list of the top peanut butter brands that offer quality, taste, and health benefits. Let’s dig in!

1. MyFitness Peanut Butter – India’s First Flavored Peanut Butter

MyFitness is one of India’s first premium peanut butter brands. It was launched by Paradise Food Hub and quickly became popular among fitness lovers. The brand is known for its low-oil separation technology, which keeps the butter fresh and smooth. MyFitness peanut butter has a thick, spreadable consistency that makes it easy to use on bread, smoothies, and desserts. It also offers gold-lid packaging, making it stand out on shelves. Many fitness influencers recommend MyFitness because of its high protein and unique flavors. The brand is especially famous for its chocolate peanut butter, which tastes like a dessert but is healthy.

Key Features:

• Variants: Original, Chocolate, and Honey
• Texture: Smooth & Crunchy options available
• Protein Content: Up to 30g per 100g
• Best For: Gym lovers, keto diet follower

Know more: 10 Best Indian Coffee Brands for Coffee Lovers

2. Pintola Peanut Butter – Trusted by Athletes

Pintola is an Indian brand owned by Das Foodtech Pvt. Ltd., based in Gujarat. The company specializes in natural and organic peanut butter made from high-quality peanuts. One of Pintola’s key features is that it uses slow-roasted peanuts, which enhances the nutty flavor. The brand is widely available in supermarkets and online stores. Pintola also offers a Performance Series peanut butter, designed specifically for athletes and gym-goers. It has a smooth texture and is easy to mix in protein shakes. Many customers prefer Pintola because of its minimal ingredients and no artificial additives.

Key Features:

• Variants: Organic, Classic, High-Protein, and Flavored options
• Texture: Creamy & Crunchy
• Protein Content: 30g per 100g (for high-protein variant)
• Best For: Bodybuilders, health-conscious individuals

Check more: 7 Best Mustard Oil Brands in India

3. Alpino Peanut Butter – The Affordable Healthy Choice

Alpino started as a small brand and quickly gained popularity for its affordable yet high-quality peanut butter. The company focuses on clean-label products, meaning it avoids preservatives and artificial ingredients. Alpino peanut butter comes in multiple packaging sizes, including small sachets, making it easy for customers to try before buying a larger jar. It is also available in a stir-friendly texture, which means it remains smooth even in cold temperatures. The brand has a strong presence on Amazon and Flipkart, often featuring in top-selling lists. Many people love Alpino for its simple and healthy ingredients.

Key Features:

• Variants: Natural, Unsweetened, Chocolate, and High Protein
• Texture: Creamy & Crunchy
• Protein Content: 30g per 100g
• Best For: Budget buyers, students, fitness beginners

4. Nutrabay Peanut Butter – Best for High-Protein Needs

Nutrabay is a well-known fitness and nutrition brand in India. It is primarily famous for its sports supplements and protein powders, but its peanut butter is also a hit among gym-goers. Nutrabay peanut butter is made from premium-grade peanuts, ensuring a rich taste and high nutritional value. It is free from emulsifiers and artificial sweeteners, making it a great choice for those on strict diets. One unique feature is that Nutrabay offers a high-protein variant blended with whey protein, giving an extra boost of muscle-building nutrients. The brand also focuses on sustainable packaging to reduce plastic waste.

Key Features:

• Variants: Natural, Unsweetened, and Chocolate
• Texture: Smooth & Crunchy
• Protein Content: 32g per 100g
• Best For: Gym-goers, athletes, those on weight-loss diets

5. MuscleBlaze Peanut Butter – High-Performance Peanut Butter

MuscleBlaze is one of the most trusted brands in the Indian fitness industry. It is known for sports nutrition products, and its peanut butter is specially designed for muscle recovery and strength building. MuscleBlaze peanut butter contains added DHA (omega-3 fatty acids), which supports brain function and heart health. The brand also offers a high-fiber variant, helping in digestion and gut health. Many bodybuilders and athletes prefer MuscleBlaze because it provides superior-quality whey protein-infused peanut butter. It is commonly used in pre- and post-workout meals to support fitness goals.

Key Features:

• Variants: High-Protein, Natural, and Classic
• Texture: Creamy & Crunchy
• Protein Content: 37g per 100g (for whey protein variant)
• Best For: Bodybuilders, athletes, high-performance individuals

6. Veeba Peanut Butter – Best for Taste and Variety

Veeba is known for its delicious and innovative food products, including sauces and spreads. Its peanut butter stands out because of its extra-creamy texture, which makes it perfect for kids. Unlike many fitness-focused brands, Veeba’s peanut butter is marketed as a tasty addition to breakfasts and snacks. It is commonly used in milkshakes, waffles, and desserts. Veeba also offers a squeeze bottle version, making it easy to use without spoons or knives. The brand has a strong presence in modern retail stores and quick commerce platforms. It is a great choice for those looking for taste over protein content.

Key Features:

• Variants: Creamy, Crunchy, Chocolate
• Texture: Smooth & Spreadable
• Protein Content: 25g per 100g
• Best For: Kids, casual peanut butter lovers

7. Dr. Oetker Peanut Butter – The Premium Choice

Dr. Oetker is a German food company best known for its baking products and FunFoods range in India. Its peanut butter is widely used for making sandwiches, dips, and baking recipes. One unique feature of Dr. Oetker’s peanut butter is that it has a naturally sweet taste, even without artificial sugars. The brand offers recipe suggestions on its packaging, helping consumers explore creative ways to use peanut butter. It also sells convenient single-serve packs, making it easy to carry. Many people love Dr. Oetker’s peanut butter for its consistent taste and smooth texture.

Key Features:

• Variants: Creamy & Crunchy
• Texture: Super Smooth
• Protein Content: 25g per 100g
• Best For: Families, food lovers

8. Kissan Peanut Butter – The Classic Household Favorite

Kissan is a trusted Indian brand owned by Hindustan Unilever. It is best known for its jams and spreads, and its peanut butter follows the same tradition of great taste. Kissan peanut butter is designed for families and kids, with a mild, balanced flavor. It has a soft, easy-to-spread texture, making it ideal for school lunches and snacks. The brand also ensures fortified nutrition, meaning it includes extra vitamins and minerals for better health. Many parents prefer Kissan because it is affordable and widely available in local stores. It is perfect for those who want a tasty and budget-friendly peanut butter.

Key Features:

• Variants: Classic Creamy & Crunchy
• Texture: Soft & Spreadable
• Protein Content: 22g per 100g
• Best For: School tiffins, home use

Must try Peanut Butter Combinations

1. Peanut Butter with Roti – A healthy twist on chapati rolls.
2. Peanut Butter & Banana Sandwich – A classic snack loved by all.
3. Peanut Butter on Paratha – A fusion of Indian & Western flavors.
4. Peanut Butter with Dark Chocolate – A high-protein dessert option.

Fit Up!

Peanut butter is a nutrient-packed, delicious, and versatile food that fits into every lifestyle. Whether you’re looking for high-protein peanut butter to fuel your workouts or a flavored one to satisfy your cravings, there’s something for everyone. If you love pure, high-protein peanut butter, Pintola, Alpino, and MuscleBlaze are great choices, packed with protein and healthy fats. For those who enjoy a little extra flavor, MyFitness and Veeba offer fun and indulgent options like chocolate and honey peanut butter. If you prefer a classic, smooth taste, Dr. Oetker and Kissan bring that familiar, nostalgic flavor. No matter your preference, peanut butter is a simple and tasty way to stay full, energized, and healthy!

Makhana, also known as fox nuts, is a healthy and crunchy snack that has become popular in India. It is widely consumed by health-conscious individuals, fitness enthusiasts, and even food lovers who are looking for a guilt-free alternative to fried snacks. Known for its low-calorie content, high protein, and rich fiber, makhana supports weight management, digestion, and heart health. It is also gluten-free, rich in antioxidants, and packed with essential minerals like calcium and magnesium, making it a great choice for people of all ages. Whether eaten as a light snack during fasting or as a protein-rich option post-workout, makhana is a versatile superfood.

There are two main types of makhana available in the market—flavored and plain. Flavored makhana is roasted with seasonings like peri-peri, black pepper, cheese, mint, and masala, making it tastier and more exciting. It is ideal for those who enjoy spicy or tangy snacks but still want a healthy option. On the other hand, normally packed makhana is plain, with no added flavors, keeping its natural taste and crunch intact. It is often used in homemade recipes like makhana curry or kheer and is perfect for those who prefer simple, additive-free snacks.

Read more: Top Buttermilk Brands in India: A Refreshing and Healthy Choice

Best Frozen Food Brands in India for Quick & Tasty Meals

Why Makhana is the Perfect Healthy Snack

Makhana is not just a tasty snack; it is also loaded with health benefits:

• Low in calories – Helps in weight management
• High in protein – Great for muscle recovery and energy
• Rich in antioxidants – Boosts immunity and overall health
• Gluten-free – A perfect choice for those with gluten intolerance
• Good for heart health – Lowers cholesterol and blood pressure

Also Check: 5 Bestselling Coffee Brands in India to Try Right Now

Top Makhana Brands in India

Now, let's take a look at some of the best makhana brands in India that are making this snack both delicious and nutritious.

1. TATA Sampann – A Trusted Name for Quality Snacks

TATA Sampann is a trusted brand known for its high-quality food products. The brand follows strict quality checks to ensure purity. Their makhana is sourced from select farms to maintain freshness. It is lightly roasted to keep its crunch and nutritional value. TATA Sampann focuses on healthy snacking options that fit into a balanced diet. Their makhana is low in oil and salt, making it ideal for daily consumption. The packaging is airtight, keeping the product fresh for longer. It is a perfect snack for weight watchers and those who prefer simple, clean eating without artificial ingredients.

• Uses high-quality, handpicked fox nuts
• No added preservatives or artificial flavors
• Available in classic roasted and lightly salted flavors
• Trusted TATA brand quality

Check more: 7 Best Mustard Oil Brands in India: Quality, Flavor, and Health…

2. Happilo – A Premium Choice for Healthy Munching

Happilo is famous for its premium dry fruits and superfoods. Their makhana is made with carefully selected fox nuts that are crunchy and light. The brand ensures its makhana is roasted, not fried, keeping it healthy. Happilo is known for its exotic flavors, which cater to different taste preferences. Their makhana is rich in protein and fiber, making it a great snack for gym-goers. The packaging is resealable, which keeps the product fresh. Happilo makhana is often included in gift hampers due to its premium quality. It is a perfect snack for people who want healthy yet tasty options.

• Made with superior quality fox nuts
• Roasted and not deep-fried
• No artificial additives or flavors

3. Whole Farm – A Brand Focused on Natural and Organic Snacks

Whole Farm is a brand focused on organic and farm-fresh products. Their makhana is handpicked from natural sources and is free from preservatives. The brand is known for its chemical-free roasting process, ensuring a pure and natural taste. Whole Farm follows traditional methods to retain the original texture of fox nuts. It is a great choice for people who prefer natural and wholesome snacks. The brand also offers unsalted variants, perfect for making homemade recipes. Whole Farm makhana is recommended for people with diabetes and those looking for a clean, plant-based diet.

• Sourced from certified organic farms
• Hand-roasted with minimal oil
• Free from preservatives and artificial flavors

4. Mr. Makhana – Perfect for Flavor Lovers

Mr. Makhana is a brand that makes healthy snacking fun. It is popular for its bold and exciting flavors that stand out from the usual options. The brand offers spicy, tangy, and cheesy varieties, making it perfect for people who love flavored snacks. The makhana is roasted at the right temperature to keep it crunchy without being too dry. Mr. Makhana also focuses on portion control, offering small and large packs. Their makhana is a great alternative to chips and fried snacks. It is ideal for movie nights, office breaks, and evening munching without guilt.

• Offers fun and bold flavors
• Crunchy texture with even roasting
• No cholesterol, no trans fat, and low calories

5. Farmley – The Go-To Brand for Premium Makhana

Farmley is a farm-to-table brand that ensures freshness and quality. Their makhana is sourced directly from farmers, supporting the local agricultural community. Farmley focuses on pure and unprocessed makhana, keeping it as natural as possible. Their roasting method ensures that every piece is evenly cooked, giving it a consistent crunch. The brand offers value packs, making it an affordable choice for families. Farmley makhana is a good option for people who prefer mildly flavored, natural snacks. It is also a great ingredient for Indian sweets and curries, adding texture and nutrition.

• Directly sourced from farms
• 100% natural and unprocessed
• Low-calorie snack, perfect for fitness lovers

6. Meva Bite – A Hidden Gem for Healthy Snacking

Meva Bite is an affordable makhana brand that does not compromise on quality. It offers simple and classic flavors that appeal to all age groups. The brand is known for its light roasting technique, which keeps the makhana non-greasy. Meva Bite packs are budget-friendly, making them a good option for daily snackers. Their makhana is rich in essential minerals like calcium and magnesium, which help in bone health. The brand focuses on clean ingredients with minimal seasoning, making it ideal for people who prefer less spicy food. It is great for kids, elders, and fitness lovers.

• Budget-friendly pricing
• Roasted to maintain crispiness
• Free from trans fat and cholesterol

7. MOM (Meal of the Moment) – A Fun and Tasty Makhana Brand

MOM is a trendy and modern makhana brand designed for young snackers. It offers innovative flavors like barbecue and wasabi, which are different from traditional Indian options. The brand ensures that its makhana is extra light and airy, making it perfect for quick munching. MOM also focuses on convenient packaging, offering single-serving pouches for easy snacking. Their makhana is low in calories and high in fiber, keeping hunger in check. MOM is a great choice for students, travelers, and busy professionals who need on-the-go healthy snacks without hassle.

• Unique and creative flavors
• Light and crunchy texture
• Perfect for all age groups

8. Let's Try – Affordable and Tasty Makhana

Let’s Try is a budget-friendly brand that offers good quality makhana at affordable prices. Their products are made using natural ingredients without artificial additives. The makhana is lightly salted and roasted, making it a great snack for daily consumption. Let’s Try focuses on simple yet delicious flavors, ensuring that the natural taste of fox nuts is retained. Their makhana is high in protein and antioxidants, making it ideal for weight loss and fitness diets. The brand is perfect for people looking for healthy snacking without spending too much.

• Pocket-friendly pricing
• Simple yet delicious flavors
• Lightly roasted for perfect crunch

Makhana vs. Popcorn: The Ultimate Snack Battle

Both makhana and popcorn are low-calorie snacks, but makhana is the better choice when it comes to nutrition and health benefits. It contains more protein and fewer carbs, making it a superior snack for those looking to maintain a balanced diet. Makhana is also lower in fat, making it a light yet filling option. It is rich in antioxidants, which help fight free radicals and improve overall health. Additionally, it has a high fiber content, aiding in better digestion and gut health. With its crunchy texture and impressive nutrition, makhana is a smarter snacking option than popcorn.

Summing Up!

When it comes to healthy snacking, makhana is a winner. It’s light, crunchy, and packed with goodness, making it the perfect guilt-free treat. Whether you enjoy simple, natural flavors or love a spicy kick, there’s a makhana brand for everyone. From the trusted quality of TATA Sampann to the bold flavors of Mr. Makhana and the organic goodness of Whole Farm, each brand brings something unique to the table. With so many delicious and nutritious options, switching to makhana is an easy way to snack smarter. So, the next time hunger strikes, skip the fried snacks and grab a bag of your favorite makhana—your body will thank you!

When UNIQLO first stepped into the Indian market in October 2019, the fashion retail landscape was already buzzing with global brands trying to make their mark. But in just a few years, UNIQLO has carved out a niche for itself, thanks to its unique LifeWear philosophy — clothing that’s simple, high-quality, and designed to make life better. The brand’s entry wasn’t just about selling clothes; it was about introducing an entirely new way of dressing, rooted in the Japanese values of simplicity, quality, and longevity.

Fast forward to today, and UNIQLO has not only built a strong retail presence with 15 stores across India, but it’s also making waves with its collaborations, community initiatives, and social impact projects. From partnering with Indian designers to launching a vocational training center in Delhi, the brand is proving that its ambitions go far beyond fashion. And with a clear goal in mind—to become the top apparel brand in India — UNIQLO is leaving no stone unturned in its journey.

So, what’s next for this Japanese retail giant in one of the world’s fastest-growing consumer markets? Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India, shares insights into the brand’s expansion strategy, partnerships, and long-term vision for India.

The Race to the Top

UNIQLO’s growth in India has been rapid, and its retail footprint is expanding at an impressive pace. “Since entering the Indian market in October 2019, we have received a very positive response from Indian customers, both at our stores and on our e-commerce platform. To date, we have opened 15 brick-and-mortar stores in India,” says Inoue.

The brand’s key differentiator? Its LifeWear philosophy. “LifeWear is clothing designed to make everyone's life better. It is simple, high-quality, everyday clothing with a practical sense of beauty that is ingenious in detail. This approach originates from the Japanese values of simplicity, quality, and longevity – and we have seen that Indians appreciate the high level of quality of our apparel, which is made to last and forms a perfect component of any outfit.”

With this strong foundation, UNIQLO is looking to scale up its presence across India. “We see tremendous potential here to grow along with the community. Simply put, we aim to become the number 1 brand in India, and to make UNIQLO LifeWear accessible to even more customers,” Inoue affirms.

Tapping into Indian Creativity

Collaborations have always been at the heart of UNIQLO’s brand strategy. The company has worked with international designers like JW Anderson, Marimekko, and Jil Sander, as well as cultural icons such as Andy Warhol and Keith Haring. But in India, UNIQLO is taking a more localized approach.

“Our collaboration with Delhi-based designer Rina Singh in 2019 was an important milestone. Through this, we launched the ‘Kurta Collection’ alongside our India debut. The kurta, a versatile and functional garment, perfectly aligned with the LifeWear concept, offering style and comfort for everyday wear,” Inoue explains.

More recently, UNIQLO introduced the UTme! India Art Project, which featured T-shirts and tote bags designed by emerging Indian artists. The collection celebrated the vibrancy of Indian culture while giving a platform to young creative talent.

“These collaborations highlight UNIQLO’s commitment to engaging with the Indian market in meaningful ways, combining global design sensibility with local creativity to offer items with a local flavor that resonate with Indian customers. Going forward, we look forward to exploring the possibilities for collaboration further,” he adds.

Making an Impact: UNIQLO’s Vocational Training Initiative

Beyond fashion, UNIQLO is also investing in social impact. The brand recently partnered with Plan International to launch a Job Oriented Vocational Training Centre in Delhi—a first-of-its-kind initiative aimed at empowering underprivileged youth.

“At UNIQLO, we are driven by our LifeWear philosophy, which aims to make life better for everyone. This is expressed not only through our clothing but also through our global sustainability and community engagement initiatives that prioritize people, the planet, and society. Our partnership with Plan International on the new Job Oriented Vocational Training Centre is one such example,” says Inoue.

Over the next three years, the initiative aims to provide vocational training to 2,700 young people, equipping them with both technical and business skills. The goal is clear: to enhance employability and provide sustainable career opportunities for underprivileged youth, particularly women.

UNIQLO employees will also play an active role in the initiative, offering mentorship and guidance to students. “Our employees will visit the center, providing guidance and supporting participants, which means that we will remain personally involved with the project, working closely with Plan International. We are also exploring internship opportunities at our stores and facilities for some participants of the program, to give them hands-on industry experience,” he explains.

The Long-Term Vision: Scaling Up Impact

With a target of training 2,700 youth by 2027, the company is focused on ensuring that the impact is long-lasting. “The goal of this project is to not only provide specific technical skills but also the soft skills that young people will need to navigate the complexities of the professional world. This project with Plan International aims to provide students with market-oriented skills, ultimately helping them to secure sustainable livelihoods and becoming active contributors to nation-building,” Inoue notes.

UNIQLO’s PEACE FOR ALL initiative is also contributing to these efforts, funding the vocational training center through proceeds from its charity T-shirts. “Through PEACE FOR ALL, all profits from the sales of UNIQLO’s charity T-shirts are donated to international aid organizations, which in turn use the funds for targeted development projects globally. So far, this initiative has raised over $12 million over two-and-a-half years, and we will continue to raise donations for other initiatives such as this, all around the world.”

More Expansion, More Impact

While the vocational training project is currently focused in Delhi, UNIQLO is keeping an eye on future expansion. “We are always exploring opportunities to expand and reach more communities. The success of the Job Oriented Vocational Training Centre in Delhi will provide insights that will guide any future expansion plans. Our goal is to ensure the project is impactful and sustainable before considering replication in other cities,” Inoue shares.

Additionally, local communities and government bodies will play a crucial role in the initiative’s success. “Our partner Plan International works closely with the disadvantaged families of the community, local authorities to ensure the program is accessible to the young women and men who are most vulnerable and need it the most. The deep involvement and mobilization with the local community ensures that the project is relevant and beneficial to the community. Additionally, the project’s vocational training in hard and soft skills is in accordance with the guidelines and standards of the National Skill Development Corporation of India (NSDC),” he explains.

UNIQLO’s journey in India is just getting started, but its ambitions are crystal clear. From aggressive retail expansion to innovative collaborations and impactful social initiatives, the brand is building a legacy that goes beyond fashion. With a strong commitment to quality, community, and sustainability, UNIQLO is not just selling clothes—it’s shaping the future of fashion and social responsibility in India. And if its current trajectory is anything to go by, its dream of becoming India’s No.1 brand might just be within reach.

Buttermilk has been a staple in Indian households for centuries, valued for its cooling and digestive properties. Traditionally made from churned curd, it is packed with probiotics, which aid digestion and improve gut health. This refreshing drink is especially popular during hot summers, as it helps regulate body temperature and keeps dehydration at bay. With growing health consciousness, buttermilk is now a preferred alternative to sugary and aerated drinks. The demand for ready-to-drink buttermilk is increasing due to its convenience, long shelf life, and nutritional benefits. Many brands now offer flavored, spiced, and fortified versions, making it a widely available and healthy beverage choice in supermarkets, retail stores, and online platforms across India.

Read more: Best Mineral Water Brands in India for Safe & Pure Hydration

Top 6 Coconut Water Brands in India for a Refreshing Hydration Boost

Market Value of the Buttermilk Industry in India

The buttermilk market in India was valued at Rs 193.33 billion in 2024 and is expected to grow significantly. According to IMARC Group, the market is projected to reach Rs 933.53 billion by 2033, expanding at a CAGR of 18.16% from 2025 to 2033. This rapid growth is driven by rising health consciousness, increasing demand for probiotic-rich beverages, and the preference for ready-to-drink products. Urban consumers are shifting towards nutritious and digestive-friendly drinks, boosting buttermilk sales. Additionally, product innovations, expansion in retail and e-commerce, and the availability of flavored and fortified buttermilk are fueling market expansion. As more consumers opt for natural, low-calorie refreshments, buttermilk is becoming a preferred choice in India's beverage industry.

Also read: 8 Best Vegan Milk Brands in India: A Healthier, Dairy-Free Alternative

Why Buttermilk is a Must-Have Summer Drink

Buttermilk is not just a refreshing drink; it also has several health benefits:

• Aids Digestion – The probiotics in buttermilk support gut health and prevent bloating.
• Hydrating & Cooling – Keeps the body cool in hot weather.
• Low in Calories – A healthy replacement for sugary sodas and packaged juices.
• Rich in Nutrients – Contains calcium, vitamins, and minerals.

Check more: Best Butter Brands in India: A Buttery Delight for Every Food Lover

Top Buttermilk Brands in India & What Makes Them Special

Here are the top buttermilk brands known for their great taste and quality. These brands offer refreshing, probiotic-rich options, making buttermilk a healthy and delicious choice for daily consumption.

1. Amul Masti Buttermilk – The Classic Taste of India

Amul is a household name in India, known for its dairy products. Its Masti Buttermilk is a popular drink enjoyed across the country. Made from fresh curd, Amul buttermilk is light and flavorful. It’s available in plain and spiced variants, making it perfect for different tastes. The brand uses high-quality ingredients and offers a consistent, smooth texture. Amul’s buttermilk is packed in easy-to-carry tetra packs of different sizes, making it convenient for on-the-go consumption. Amul’s widespread availability and trusted quality make it a top choice for anyone looking for a tasty and refreshing buttermilk.

• Taste & Texture: Smooth, light, and slightly tangy.
• Flavors Available: Plain and Spiced.
• Health Benefits: Low in fat and rich in probiotics.
• Packaging: Available in 200ml, 500ml, and 1-liter packs.

Know more: 7 Best Toothpaste Brands in India for a Healthy and Bright Smile

2. Mother Dairy Buttermilk – Rich & Thick Goodness

Mother Dairy is a well-established brand in India, offering a wide range of dairy products. Its buttermilk is known for its rich and creamy texture. Made from the finest curd, Mother Dairy’s buttermilk comes with a balanced taste of spices and tanginess. The brand offers it in convenient packaging, with options of plain and masala buttermilk. Mother Dairy’s commitment to quality ensures every sip is fresh and delicious. It’s perfect for digestion, hydrating the body, and cooling down on hot days. Available in most supermarkets, it’s an easily accessible, healthy drink for every family.

• Taste & Texture: Thick, creamy, and mildly spiced.
• Flavors Available: Masala Chaas.
• Health Benefits: Aids digestion and prevents acidity.
• Packaging: Comes in 200ml and 400ml tetra packs.

Check more: Top 7 Plant-Based Meat Brands in India: Tasty & Healthy Alternatives

3. Heritage Buttermilk – The South Indian Favorite

Heritage is a trusted brand in South India, particularly known for its dairy products. Its buttermilk stands out for its smooth consistency and light, tangy taste. Made from fresh, high-quality curd, it’s perfect for keeping you cool and hydrated in the summer heat. Heritage’s buttermilk also comes with the added benefit of being easily digestible, thanks to the probiotics present. Available in flavored and unflavored options, it’s a great choice for those who enjoy traditional buttermilk with a regional twist. Widely available in local stores across South India, Heritage buttermilk is a staple for many.

• Taste & Texture: Smooth with a traditional spice mix.
• Flavors Available: Masala Chaas.
• Health Benefits: Supports digestion and provides essential nutrients.
• Packaging: Available in 200ml and 500ml packs.

Also check: Best Tofu Brands in India: Top 10 Picks for Health-Conscious Consumers

4. Nandini Spiced Buttermilk – A Perfect South Indian Blend

Nandini is a prominent dairy brand from Karnataka, offering a variety of fresh dairy products. Its buttermilk is loved for its spicy and tangy flavor, providing a refreshing experience. Nandini buttermilk is made from fresh curd, ensuring that every glass is smooth and rich in taste. The product is also a great digestive aid, thanks to the probiotics it contains. It is available in convenient packaging, such as tetra packs that are easy to store and carry. Popular across Karnataka and neighboring regions, Nandini buttermilk is a go-to option for those who enjoy a more flavored buttermilk.

• Taste & Texture: Spicy and tangy with a rich taste.
• Flavors Available: Spiced Buttermilk.
• Health Benefits: Helps in digestion and hydrates the body.
• Packaging: Comes in 200ml and 500ml packs.

5. Akshayakalpa Buttermilk – Organic & Farm Fresh

Akshayakalpa is known for its organic and sustainable dairy products. Its buttermilk is made from 100% organic curd, offering a clean, natural taste that stands out in the market. The brand uses traditional methods to prepare the buttermilk, ensuring it remains free from harmful chemicals and preservatives. Available in plain and lightly spiced variants, Akshayakalpa’s buttermilk is a healthy choice for those who prefer organic and chemical-free beverages. The packaging is eco-friendly, reflecting the brand's commitment to sustainability. Akshayakalpa buttermilk is a great option for health-conscious consumers who care about quality and sustainability.

• Taste & Texture: Fresh and natural with a light consistency.
• Flavors Available: Plain and Lightly Spiced.
• Health Benefits: 100% organic, free from additives and preservatives.
• Packaging: Available in glass bottles and eco-friendly packs.

6. Highland Buttermilk – The Nutrient-Rich Drink

Highland is a growing dairy brand known for its high-quality buttermilk. Its masala buttermilk is especially popular for its creamy texture and balanced spices. Made from fresh curd, Highland buttermilk offers a rich, smooth drink that is both refreshing and nutritious. The brand ensures that each batch is free from preservatives, making it a healthy and safe choice for everyday consumption. Available in various sizes and packaging, it’s easy to find Highland buttermilk at local stores and online platforms. With its smooth taste and quality, Highland is steadily gaining popularity among buttermilk lovers.

• Taste & Texture: Smooth with mild spices.
• Flavors Available: Masala Chaas.
• Health Benefits: Rich in probiotics and calcium.
• Packaging: Available in 200ml and 500ml packs.

7. Milky Mist Buttermilk – A Creamy Delight

Milky Mist is a well-known dairy brand in South India, offering a wide range of products, including buttermilk. Its masala buttermilk is rich, creamy, and perfectly spiced, making it a popular drink. Milky Mist ensures the use of fresh curd and natural ingredients to create a refreshing beverage that is both nutritious and tasty. The product is known for its smooth texture, and it is rich in probiotics, which help with digestion. Conveniently available in 200ml and 500ml packs, Milky Mist buttermilk is easy to carry and a great choice for a quick and healthy refreshment.

• Taste & Texture: Thick, creamy, and well-spiced.
• Flavors Available: Masala Buttermilk.
• Health Benefits: Supports gut health and boosts immunity.
• Packaging: Comes in 200ml and 500ml packs.

8. Paper Boat Chaas – A Nostalgic Twist

Paper Boat is a modern brand that brings traditional Indian drinks into the mainstream. Its chaas (buttermilk) is a light, refreshing drink made with a mix of spices and fresh curd. What sets Paper Boat apart is its unique packaging, offered in easy-to-carry pouches that are perfect for on-the-go consumption. The chaas is preservative-free, ensuring a fresh and natural taste with every sip. With its creative and appealing packaging, Paper Boat has become a popular choice for younger consumers looking for a quick and healthy alternative to sodas and sugary drinks.

• Taste & Texture: Refreshing with mild spices.
• Flavors Available: Classic Chaas.
• Health Benefits: Preservative-free and rich in probiotics.
• Packaging: Comes in easy-to-carry pouches.

9. Epigamia Buttermilk – A Modern Take on Traditional Buttermilk

Epigamia is a health-focused brand that has gained popularity for its Greek yogurt and dairy beverages. Its buttermilk is unique because it’s lactose-free, making it an ideal choice for those with lactose intolerance. Epigamia’s buttermilk is smooth, creamy, and mildly spiced. Packed with probiotics, it supports digestive health while offering a delicious and refreshing experience. The product is available in small PET bottles, making it convenient for quick consumption. Epigamia buttermilk is a perfect blend of health and taste, making it a preferred choice for those seeking a nutritious, lactose-free option.

• Taste & Texture: Smooth, slightly tangy, and high in protein.
• Flavors Available: Spiced Chaas.
• Health Benefits: Lactose-free, making it easy to digest.
• Packaging: Comes in small PET bottles.

10. Godrej Jersey Buttermilk – A Trusted Choice

Godrej Jersey is a trusted dairy brand offering a variety of milk and dairy-based beverages. Its buttermilk is known for its smooth texture and refreshing taste. Made from the finest curd, Godrej Jersey’s buttermilk is tangy, slightly spiced, and perfect for digestive health. The product is packaged in tetra packs, ensuring it stays fresh for a longer time. Godrej Jersey’s commitment to quality and freshness has made it a popular choice for families across India. Whether enjoyed plain or spiced, Jersey buttermilk is an affordable and healthy drink for all ages.

• Taste & Texture: Light and refreshing.
• Flavors Available: Masala Buttermilk.
• Health Benefits: Low in fat and full of probiotics.
• Packaging: Available in 200ml and 500ml tetra packs.

Buttermilk vs. Other Summer Drinks: Who Wins the Refreshment Battle?

• Buttermilk vs. Lassi – Buttermilk is lighter and lower in calories, while lassi is thicker and sweeter. Buttermilk is a better option for digestion.
• Buttermilk vs. Lemon Soda – Lemon soda contains carbonated water and sugar, while buttermilk is a natural probiotic drink.
• Buttermilk vs. Soft Drinks – Buttermilk is healthier, contains no artificial sugar, and provides essential nutrients.

Unique Flavors of Buttermilk in India You Need to Try!

• Masala Chaas – A spicy and tangy version with cumin, green chilies, and salt.
• Ginger-Turmeric Buttermilk – Known for its immunity-boosting properties.
• Mint-Coriander Chaas – A cooling drink perfect for hot summers.
• Beetroot Buttermilk – A unique twist that adds color and nutrients.
• Coconut Buttermilk – A South Indian specialty with a mild, sweet taste.

Summing up!

Buttermilk is a refreshing, healthy, and affordable alternative to sugary beverages. Packed with probiotics, it supports digestion and keeps the body cool, making it a perfect choice, especially during hot weather. With an increasing number of brands offering high-quality buttermilk in various flavors, there is something for everyone, whether you prefer a plain, spiced, or organic version. These ready-to-drink options make it easy to enjoy the nutritional benefits of buttermilk without any hassle. Try a new buttermilk brand today and experience the delightful taste and cooling, digestive benefits it provides as a refreshing beverage option.

India’s retail sector is on a remarkable growth trajectory, projected to surpass $1.6 trillion in consumption by 2030. The retail world is changing fast, fueled by new technology, better infrastructure, and shifting consumer habits. As supply chains and distribution methods evolve, they are reshaping the way businesses connect with customers and deliver products.

According to Redseer’s recent report, supply in Indian retail remains highly fragmented. Despite ongoing brandification, unbranded products, regional brands, and D2C brands together account for over 75 percent of the market. Even by 2030, more than 70 percent of the market is expected to remain fragmented, with unbranded products contributing over 55 percent.

India’s retail landscape is highly fragmented due to diverse regional preferences, high price sensitivity, and complex supply chains. With constantly shifting cultures, languages, and tastes, brands struggle to scale nationwide while catering to local needs. 

Additionally, India’s lower per capita income 0.5x of Indonesia, 0.2x of China, and 0.03x of the US — drives small-ticket transactions and high price elasticity, squeezing profit margins and intensifying competition. Compounding this challenge, multiple unorganized intermediaries in sourcing and distribution create inefficiencies, making seamless expansion difficult for brands.

Unbranded products, which currently make up around 62 percent of the market, will decline slightly to 56-60 percent, growing at a slower rate of 6-10 percent due to increasing brandification. 

D2C brands, though currently small at 1 percent, are set to grow the fastest at 22-27 percent CAGR, reaching 3 percent of the market, driven by the rise of online-first brands with innovative and meaningful offerings. PAN-India brands will expand from 23 percent to 24-28 percent, growing at 12 percent CAGR, fueled by rising disposable incomes, formalization, the entry of global brands, and acquisitions of D2C companies. 

Regional brands, currently at 14 percent, will see a marginal shift to 13-14 percent by 2030, growing at 8-10 percent CAGR, as they balance expansion into a pan-India presence while competing with emerging local brands. While unbranded products will still dominate, their share will decline as branding becomes more prominent, reshaping the Indian retail landscape.

Fragmented Retail SKU Market

The need for customization, personalization, and regional adaptation has led to an extensive number of SKUs in Indian retail. In categories like home decor, the top 10-12 million SKUs drive 50 percent of demand, while in toys, 1.2 million SKUs account for half of the sales. 

Similarly, the saree market is dominated by 400,000 SKUs. This highlights the complexity of supply chains and the importance of strategic retail planning to manage demand effectively.

Makeup choices are influenced by the adoption of different shades, materials, and product formats, while skincare depends on factors like skin type, age, and seasonal needs. This category includes over 40,000 SKUs, with 12,000 SKUs driving 50 percent of sales.

GT to Organized Shift

General Trade (GT) remains the dominant retail format in India, accounting for approximately 80 percent of the market, whereas in markets like the US, organized retail makes up around 80 percent of consumption. However, GT has several inefficiencies, including an inefficient value chain leading to higher prices and stockouts, quality inconsistencies, pricing fluctuations, and informal operations resulting in sub-optimal assortments and poor service. 

Organized retail, both online and offline, is addressing these inefficiencies through supply chain aggregation, eliminating intermediaries to improve value delivery, and leveraging advanced technology and infrastructure to enhance assortment and convenience. By 2030, organized retail is expected to surpass $600 billion, accounting for over 35 percent of total retail.

Power Shift Towards Organized Retailers

As organized retail expands, it is set to surpass pan-India brands in size, weakening the traditional distribution dominance of large brands. This shift will create opportunities for organized retailers to aggregate fragmented supply, including unbranded products, D2C brands, and private labels, while also enabling them to adapt quickly to changing consumer preferences.

Additionally, logistics innovations will allow them to reach wider markets more profitably.

Future Outlook

Consumer preferences in India’s retail market vary significantly and can be categorized into three key areas: assortment, with demand for unique variants, variety, and well-known brands; value, where affordability drives faster access to products; and convenience, which emphasizes faster and easier purchasing options.

Different demographics prioritize these aspects based on the product category. For instance, low-income consumers emphasize affordability but also value convenience in FMCG, variety in fashion, and national brands in mobile phones. To cater to these diverse demands, multiple organized retail models will coexist, blending assortment, convenience, and value.

In today’s busy world, more and more people are turning to organic products, and organic atta (whole wheat flour) is becoming a staple in Indian kitchens. Organic atta isn’t just a healthier choice; it’s a game changer for your overall well-being. Unlike regular flour, it’s free from harmful chemicals, pesticides, and artificial additives, making it a safer option for your family. By choosing organic atta, you’re opting for a more natural, wholesome alternative that can positively impact your health.

What makes organic atta stand out is its rich nutritional profile. Packed with fiber, it helps improve digestion and keeps your gut healthy. Plus, it retains essential vitamins and minerals that are often lost in the processing of regular flour. This means that every roti or paratha you make with organic atta is not only tasty but also packed with goodness. Switching to organic atta is a simple yet effective way to make a healthier choice for you and your loved ones. It’s a small change that can have a big impact on your lifestyle, helping boost immunity and improve overall health. With so many high-quality, nutrient-rich organic atta brands available, making the switch has never been easier.

Read more: Top 7 Pressure Cooker Brands in India for Safe and Fast Cooking

The Benefits of Organic Atta

• Better Digestion: The high fiber content in organic atta promotes better digestion and helps in maintaining a healthy gut.
• Rich in Nutrients: Organic atta retains all the nutrients from the wheat, making it a healthier option for daily consumption.
• No Harmful Chemicals: Organic atta is free from harmful pesticides and chemicals, ensuring that it’s safe for you and your family.

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Discover the Top Organic Atta Brands in India

Discover the best organic atta options in India, offering nutritious, chemical-free flour for healthier meals. Choose from a variety of high-quality, sustainable options that prioritize your health and well-being.

1. OrganicTattva: The All-Rounder Organic Atta Brand

OrganicTattva is one of India’s leading brands in the organic food industry. Their organic atta is made from high-quality, pesticide-free wheat and is stone-ground, ensuring that all the nutrients remain intact. OrganicTattva’s whole wheat atta is rich in fiber, making it great for digestion and maintaining a healthy gut. This brand stands out due to its commitment to eco-friendly practices and sourcing ingredients from certified organic farms.

• Certified organic with rigorous quality checks
• Rich in fiber and nutrients
• Available in various forms like whole wheat, multigrain, and atta for different health needs

Check more: 10 Best Mixer-Grinder Brands in India for Every Kitchen

2. Aashirvaad: A Trusted Name in Indian Kitchens

Aashirvaad has become synonymous with quality in Indian households, and its organic atta is no exception. Aashirvaad Organic Atta is made from high-quality organic wheat sourced from certified farms. The brand uses modern milling technology to retain the natural goodness of wheat, ensuring that it remains full of fiber and protein. Ashirvaad is known for its consistency and availability, making it a convenient choice for many.

• Widely available across India
• Uses premium organic wheat
• Great for making soft rotis and parathas

Also check: 8 Best Chimney Brands in India for a Smoke-Free Kitchen

3. 24 Mantra: A Pioneer in Organic Farming

24 Mantra is a pioneer in the organic food industry in India. The brand offers a range of organic flours, including its organic atta, which is made from wheat that is grown without the use of chemicals or pesticides. Their organic farming practices ensure that each grain is packed with nutrients and flavor. 24 Mantra Organic Atta is perfect for those who want to make healthy, delicious rotis every time.

• Extensive range of organic products
• Known for ethical and sustainable farming practices
• Free from harmful chemicals and pesticides

Know more: 7 Best Atta Brands in India: Freshness, Quality, and Taste in Every Bite

4. Pro Nature: Fresh and Pure Organic Atta

Pro Nature’s organic atta is known for its freshness and purity. The brand ensures that its wheat is sourced from certified organic farms and processed without the use of chemicals. Pro Nature Organic Atta retains the natural flavor of wheat and is rich in fiber, making it a great choice for people who want to boost their digestion.

• Focuses on providing fresh, pure organic products
• Great taste and texture
• Offers other organic products like pulses and spices

5. Two Brothers Organic: Excellence in Every Grain

Two Brothers Organic is a premium brand that offers high-quality organic atta made from wheat grown without pesticides or chemicals. The brand’s wheat is milled using traditional stone grinding methods, which helps preserve the nutritional value of the grains. Two Brothers Organic Atta is perfect for families who want to enjoy the goodness of organic food every day.

• Traditional stone grinding for better nutrition
• Sourced from certified organic farms
• Focuses on small-batch production for superior quality

6. Praakritik: The Purest Form of Organic Atta

Praakritik is a brand that focuses on purity and quality. Their organic atta is sourced from wheat that is grown without synthetic fertilizers or pesticides. Praakritik Organic Atta is a good choice for those who are looking for a flour that is rich in fiber and other essential nutrients. The brand’s commitment to quality and purity makes it a popular choice among health-conscious individuals.

• Pure, high-quality organic wheat
• Free from synthetic chemicals
• Nutrient-rich flour for everyday use

7. Amul Organic: A Household Name with Organic Options

Amul, a name trusted by millions across India, now offers organic atta as part of its product lineup. Amul Organic Atta is made from 100% organic wheat that is grown without harmful chemicals. This atta is rich in fiber, making it a great choice for maintaining digestive health. The best part about Amul Organic Atta is that it combines affordability with quality, making it accessible to a wider audience.

• Trusted and reliable brand
• Affordable organic option
• Sourced from certified organic farms

8. Bharat Organics: Taste the Difference with Authentic Organic Atta

Bharat Organics offers a premium range of organic products, including their organic atta. The wheat used in Bharat Organics atta is free from pesticides and harmful chemicals, ensuring that you get the purest form of wheat. This atta is perfect for making soft, fluffy rotis and is an excellent choice for those who want to embrace a healthier lifestyle.

• High-quality, pesticide-free wheat
• Focuses on preserving the nutritional value of the grains
• Perfect for making soft, delicious rotis

Tips for Choosing the Best Organic Atta

1. Look for Certification: Make sure the product is certified organic by a trusted authority like India Organic or USDA Organic.
2. Check for Freshness: Organic atta is best when fresh, so check the packaging date.
3. Choose Based on Your Health Needs: Some brands offer specialized options like multigrain atta or gluten-free atta, so choose according to your dietary requirements.
4. Storage: Store organic atta in an airtight container in a cool, dry place to maintain its freshness.

Wrapping Up!

Switching to organic atta is a simple yet impactful way to enhance your health. Organic atta is free from harmful chemicals and pesticides, offering superior nutritional benefits like higher fiber content, which aids digestion and overall well-being. Several brands in India offer premium organic flour options, providing a range of choices to suit different needs and preferences. These organic flours retain essential nutrients, making them a better option for daily meals. Whether you prefer a trusted brand or are looking to explore premium, nutrient-rich options, there’s an organic atta for everyone. Making the switch to organic atta today can help improve digestion, boost immunity, and contribute to a healthier lifestyle. Choose wisely and embrace the benefits of organic living.

A decade ago, as the Indian fashion landscape surged toward mass-market dominance, a new wave of consumers emerged—ambitious, aspirational, and eager for more. They were upgrading their lifestyles, driving luxury cars, investing in premium real estate, and demanding a shopping experience that matched their evolving tastes. Yet, in the retail space, something was missing.

Enter Iconic Fashion, a brand that saw this gap before anyone else. While mass retailers flooded the market with affordable fashion and luxury players remained exclusive, there was no premium, large-format retail destination catering to the rising aspirations of middle and upper-middle-class India.

Apoorv Sen, Chief Operating Officer, Iconic Fashion, reflects on the moment of realization, "India was evolving. The per capita income was rising, and across industries, people were willing to trade up. But premium fashion retail hadn’t caught up. That’s when we decided to build something different—a one-stop experiential destination that offers premium fashion with an aspirational edge."

What started as a bold vision in Jaipur has today become a nationwide movement. Iconic Fashion has successfully positioned itself between mass-market retailers like Shoppers Stop and luxury players like The Collective, creating a unique space in India’s fashion ecosystem. With 21 stores and five more launching next month, the brand isn’t just growing—it’s redefining how India shops for premium fashion.

From Jaipur to the Nation

The journey began in Jaipur, the home city of Iconic’s founders. What started as a regional concept soon gained traction across India. “Initially, we thought we’d only expand within Rajasthan,” shares Sen. “But the overwhelming response from customers made us realize the demand was nationwide.”

Today, Iconic Fashion stands at the center of India’s retail pyramid—positioned between mass-market giants like Shoppers Stop and luxury retailers like The Collective. With 21 stores currently in operation and five more set to launch next month, the brand is rapidly expanding.

“We are growing fast, and our store count will soon reach 26. Our format caters to a segment that was underserved for years, and that’s why we continue to see success,” Sen explains.

A key factor in Iconic’s growth has been its extensive portfolio of international brands. “We house around 40 brands across men’s, women’s, kids’, and accessories categories,” says Sen. “Our partnerships include brands like Tommy Hilfiger and Calvin Klein, where we work with their Indian partners, such as Arvind Group, to offer dedicated spaces within our stores.”

However, Iconic didn’t stop at partnerships. The company saw the need to control margins, offer exclusivity, and create a distinct identity. “To ensure profitability and uniqueness, we launched our own exclusive brands. Today, we operate 10-12 in-house brands, including GANT, True Religion, Anthony Morato, ELLE, DKNY, and Cavalli,” Sen reveals.

Building an Iconic Brand!

While bringing international fashion to India was a significant step, Iconic Fashion took things a notch higher by launching its own in-house clothing line. “The idea was simple,” says Sen. “Iconic is an aspirational name, and we wanted to create a premium clothing line that lived up to that name.”

The first experiment was with kidswear. “We launched Blue Giraffe about eight years ago, and today, it’s the number one kidswear brand in our format,” Sen shares. Encouraged by its success, the brand ventured into adult fashion. “We identified a gap—plenty of casual brands existed, but none with a premium edge. That’s where Iconic Clothing was born.”

The results were staggering. “In just a few seasons, Iconic Clothing became one of our top-performing brands. Now, we’re taking the next big step—launching standalone stores for the brand. This year, we’re opening four to five mono-brand stores, and this is just the beginning.”

Bharat Calling

As Indian retail evolves, Tier II and III cities are becoming hotspots for premium fashion. But for Iconic, these markets aren’t new. “We’re already a Bharat-focused company,” Sen states proudly. “Our top-performing store isn’t in Mumbai or Delhi—it’s in Bhubaneswar. Cities like Jaipur, Bhopal, and Jodhpur are among our best locations.”

The next phase of expansion continues this trend. “We are opening stores in Rajkot, Agra, Ranchi, Raipur, Guwahati, and Patna. The demand in these cities far exceeds the supply, and when we introduce a large-format premium store, customers embrace it.”

One city, in particular, has caught everyone’s attention—Raipur. “It’s not just about Raipur; it’s about its surrounding cities,” Sen explains. “Raipur caters to Bilaspur, Durg, Bhilai, and even Nagpur. With the infrastructure development happening, it has become a retail destination.”

The Northeast: The Next Big Thing

While many brands are just beginning to explore the Northeast, Iconic is already making strides. “The government is heavily investing in Assam, particularly Guwahati, turning it into a model state,” Sen notes. “With infrastructure development and increased demand, it’s a no-brainer for retailers like us to expand there.”

Fashion-conscious consumers in the Northeast further fuel this decision. “People in this region have a strong fashion sense—more so than many other parts of India. When development and demand align, it’s the perfect environment for retail growth.”

Adapting Global Trends 

One of the biggest challenges for international brands in India is localization. “India isn’t a single market; it’s a collection of mini-Indias,” Sen points out. “Brands that don’t adapt struggle.”

He cites GANT as an example. “Initially, GANT wasn’t tailoring its offerings for India. But after visiting the country and understanding regional preferences, they created an exclusive collection just for India. We launched this collection for Summer 2025, and it’s already showing great potential.”

Another case study is True Religion Denims. “Bootcut jeans were a staple in India, but globally, True Religion had moved away from them. We worked with them to bring back bootcut styles specifically for the Indian market. This kind of collaboration is what makes international brands successful here.”

The Yellow Brick Road

With its rapid expansion, growing brand portfolio, and deep understanding of the Indian consumer, Iconic Fashion is poised for even greater success. “The next few years will be transformational,” Sen predicts. “We’ll continue expanding our store network, strengthening our in-house brands, and ensuring international brands cater specifically to the Indian audience. Iconic 2.0 is set to launch this October, bringing a whole new shopping experience to our customers. Over the next three to four months, we will expand beyond apparel, catering to the growing demand for non-apparel categories and designer wear. This evolution marks our commitment to offering a more comprehensive and aspirational retail experience within Iconic stores."

For a brand that started with a single store in Jaipur, the journey has been nothing short of, well, iconic.

Modular switches are rapidly replacing traditional ones in Indian homes, offices, and commercial spaces due to their superior safety, durability, and stylish designs. Unlike conventional switches, they offer shockproof and fire-resistant features, ensuring better protection. Their sleek designs complement modern interiors, making them a preferred choice for homeowners and designers.

With the rise of smart home technology, modular switches now come with IoT-enabled features, remote control options, and voice command compatibility. Consumers seek user-friendly and technologically advanced solutions that enhance convenience and energy efficiency. Leading brands in India offer premium modular switches with innovative features, catering to different budgets and design preferences. Let’s explore the top modular switch brands in India that redefine functionality and aesthetics.

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India’s Modular Switch Market

The Indian electrical switches market was valued at Rs 56,394.79 million in FY2022 and is expected to witness strong growth, with a CAGR of 7.99% in the coming years. This growth is driven by the increasing number of real estate and construction projects, particularly in the residential sector. Modular switches are in high demand as homeowners replace traditional switches with modern, aesthetically appealing options that complement their wall paint and interior decor.

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Top Modular Switch Brands in India

These modular switches offer sleek designs, advanced safety features, and smart automation. With durable materials and stylish finishes, they enhance home aesthetics while ensuring reliability, energy efficiency, and seamless functionality for modern living.

1. Havells – The Powerhouse of Stylish and Safe Switches

Havells is one of India’s top electrical brands. It is known for quality, innovation, and reliability. The brand offers modular switches with superior safety features and stylish designs. Havells switches are heat-resistant, dustproof, and UV-stabilized, ensuring long life and durability. The brand also provides easy-to-install options for both homes and offices. Their switches come with smooth operation and noise-free mechanisms. Havells is also focused on energy efficiency by offering switches that reduce power consumption. With a strong presence across India, Havells continues to be a trusted name in electrical solutions.

Key Features:

• Durable and Fire-Resistant: Havells uses high-quality polycarbonate materials for extra safety.
• Soft Touch Mechanism: The switches are designed for smooth operation with a feather-touch feel.
• Multiple Design Options: From classic white to trendy colors, Havells offers a variety of designs.
• Smart Home Integration: The brand has IoT-enabled switches that allow remote control via mobile apps.

Also check: 8 Best Lunch Box Brands in India for Fresh and Mess-Free Meals

2. Wipro – Where Innovation Meets Affordability

Wipro is known for its smart and stylish electrical products. Its modular switches are designed for modern homes, offices, and commercial spaces. The brand uses high-quality polycarbonate material to make its switches durable and safe. Wipro switches are also scratch-resistant and dustproof, ensuring a clean look for years. The brand offers soft-action switches that provide a smooth and silent experience. Some models come with LED indicators for better visibility in the dark. Wipro also offers affordable and premium options, catering to different budgets. With a strong focus on innovation and design, Wipro remains a top choice for homeowners.

Key Features:

• Scratch-Resistant and Dustproof: Wipro switches come with a high-grade finish to prevent dust and scratches.
• Smart Switches: The brand offers Wi-Fi-enabled switches that can be controlled using voice assistants.
• Child Safety Features: The switches are designed to prevent accidental shocks.

3. Anchor by Panasonic – The Trust of Generations

Anchor by Panasonic is one of India’s most trusted electrical brands. It has been a household name for decades due to its affordable and reliable modular switches. The brand offers a wide variety of designs, colors, and finishes to match any home decor. Anchor’s switches are fire-resistant, shockproof, and easy to install. The brand focuses on durability and user-friendly designs that ensure long-term performance. It also offers weatherproof switches for outdoor and industrial use. Anchor by Panasonic continues to dominate the Indian market with its high-quality yet budget-friendly electrical products.

Key Features:

• Shockproof Design: Made with high-quality fire-resistant materials.
• Easy Installation: Modular designs ensure a hassle-free installation process.
• Affordable Yet Stylish: Offers budget-friendly options without compromising on quality.

4. Goldmedal – Making Every Switch a Statement

Goldmedal is a fast-growing brand in the modular switch industry. It offers premium designs and high-end technology for homes and offices. Goldmedal switches are made with UV-resistant materials, preventing color fading over time. The brand is known for its smooth-touch switches, which provide a luxurious experience. It also offers backlit and LED-indicator switches, making them easy to use in the dark. Goldmedal focuses on design innovation, providing sleek and stylish switches that enhance any space. The brand is also committed to energy efficiency and smart home integration, making it a preferred choice for modern consumers.

Key Features:

• Feather Touch Technology: Ultra-smooth operation with soft-click sound.
• LED-Illuminated Switches: Elegant designs with night-glow indicators.
• Durable and Long-Lasting: High-grade polycarbonate materials ensure longevity.

5. Legrand – French Elegance, Indian Reliability

Legrand is a global leader in electrical solutions, known for its luxury modular switches. The brand offers high-end designs and advanced technology for premium homes and offices. Legrand switches are ergonomically designed, ensuring smooth and easy operation. The brand uses high-quality, fire-resistant materials for extra safety. It also offers customizable switch plates, allowing users to match them with their interior decor. Legrand’s smart switches support automation and can be controlled via mobile apps. With a strong focus on sustainability and innovation, Legrand continues to set new standards in the Indian electrical market.

Key Features:

• Luxury Designs: The brand offers sophisticated switch styles for high-end homes.
• Smart Automation: IoT-enabled switches allow remote control via apps.
• Silent and Smooth Mechanism: No sound or resistance while switching on/off.

6. Schneider Electric – Switch to Smart Living

Schneider Electric is known for its energy-efficient and innovative electrical products. The brand offers modular switches that blend functionality with aesthetics. Schneider switches are highly durable, shockproof, and fire-resistant. They come in sleek designs with smooth operation, making them perfect for modern homes. The brand also focuses on smart automation, offering IoT-enabled switches that can be controlled remotely. Schneider provides customizable options with different finishes and colors to match home interiors. The brand is also committed to eco-friendly solutions, making its switches energy-saving and sustainable. Schneider Electric remains a top choice for premium electrical solutions.

Key Features:

• IoT-Enabled Smart Switches: Can be controlled via smartphone apps.
• Ultra-Durable: Built with high-impact resistant materials for extra safety.
• Modern Designs: Sleek, stylish, and available in multiple colors.

7. Vinay Electricals – Affordable and Reliable Choice

Vinay Electricals is a rising name in India’s electrical industry. The brand offers affordable yet stylish modular switches for homes and offices. Vinay Electricals focuses on durability and ease of use, providing switches that last for years. The brand’s switches come with a smooth touch mechanism for effortless operation. It also offers anti-dust and anti-fingerprint coatings, keeping switches clean. Vinay Electricals provides a variety of colors and designs, catering to different tastes. The brand is committed to safety and innovation, ensuring its products meet high industry standards. With a growing market presence, Vinay Electricals is becoming a trusted name in modular switches.

Key Features:

• Soft and Silent Operation: Smooth mechanism with no noise.
• Affordable Yet Stylish: Offers premium looks at reasonable prices.
• Heat-Resistant and Fireproof: Ensures extra safety in homes.

What Makes a Good Modular Switch?

Choosing the right modular switch depends on several factors. Look for:

• Safety: Fire-resistant and child-proof designs.
• Durability: Long-lasting and sturdy materials.
• Design: Aesthetic appeal to match interiors.
• Smart Features: IoT-enabled for automation.

The Future of Modular Switches: Are We Ready for AI-Powered Homes?

Smart switches now allow users to control lights, fans, and appliances through voice commands, mobile apps, and motion sensors. This technology enhances convenience, energy efficiency, and security in modern homes and offices. The future of modular switches is shifting towards touchless operations, gesture control, and AI-driven automation. These advanced features help optimize energy usage by automatically adjusting power consumption based on user behavior. With the growing demand for smart homes and energy-saving solutions, modular switches are becoming an essential part of modern living. Brands are now focusing on innovation to make switches more intuitive, durable, and stylish for contemporary spaces.

Light Up!

Investing in quality modular switches enhances both safety and aesthetics. Brands like Havells, Wipro, Anchor by Panasonic, Goldmedal, Legrand, Schneider Electric, and Vinay Electricals offer excellent options. Whether you want smart features, stylish designs, or budget-friendly choices, there’s a modular switch for every need. Upgrade your home with the best modular switches today!

A globally acclaimed beauty brand present in over 70 countries, Note Cosmetique is renowned for its inclusive, skin-friendly, and high-performance makeup. With its relaunch in India, the brand brings a curated selection of dermatologically tested, cruelty-free products that cater to diverse skin tones and needs. This move aligns perfectly with the evolving preferences of Indian consumers, who seek high-quality, accessible beauty solutions.

A Strategic Reentry into the Indian Market

India has long been a coveted market for global beauty brands. The country’s growing disposable income, aspirational young consumers, and increasing awareness of international beauty trends make it a lucrative destination. Recognizing this, Note Cosmetique has partnered with Global SS Beauty, a leading distributor known for bringing prestigious beauty brands into the Indian market.

Biju Kassim, CEO of Beauty at Shoppers Stop, elaborates on this strategic move, “For us at Global SS, we have signed up with Note Cosmetique for the distribution of the brand in India. We are currently online and offline at Shoppers Stop, and we are also present on various other portals. The brand was available in India previously, but we have reworked our strategy to ensure that it is represented in its true glory.”

The relaunch marks a significant transformation for Note Cosmetique. From enhanced product formulations to revamped packaging and communication strategies, the brand has undergone a comprehensive evolution. Kassim emphasized the commitment to creating a stronger connection with Indian consumers, “You will see a completely different avatar of Note—in terms of product, packaging, design, and communication.”

Why Now? The Timing of Note’s Reentry

The decision to reenter India is backed by a strong belief in the country's immense potential. Cihan Bayraktar, Director of Note Cosmetique, highlighted the brand’s global expansion journey and its strategic focus on India, “Note Cosmetique began in 2014, and we now have a presence in over 80 countries with more than 600 SKUs. When we entered the Indian market previously, it did not materialize as planned. However, given India’s growing prominence as a strategic market for global beauty brands, we saw an opportunity to reach out to the most aspiring Indian consumers.”

India’s neighboring countries have already shown significant growth for the brand, reinforcing confidence in its success within India. The association with Shoppers Stop also plays a crucial role in this relaunch. “Shoppers Stop is India’s largest cosmetic retailer, and our partnership with them enhances our credibility globally. When we introduce Note Cosmetique in markets like the US, our association with Shoppers Stop makes a strong impression,” stated Cihan.

A Consumer-Centric Approach

Unlike many global beauty brands, Note Cosmetique prides itself on its agility and adaptability. Cihan explained, “We are focused directly on the final consumer and can change our strategy very quickly. Market needs are important to us, and our large R&D and marketing teams continuously listen to our consumers and distributors.”

This flexibility enables the brand to cater to regional preferences, particularly in a diverse market like India. By incorporating insights from Indian consumers, Note Cosmetique ensures that its offerings align with local beauty trends and skin tones. Kassim added, “We have shortlisted an assortment based on extensive data on Indian skin types, shades, and trends. Our focus is to be Indian-friendly while maintaining global quality standards.”

Expanding Distribution: A Multi-Channel Strategy

The partnership between Note Cosmetique and Global SS Beauty aims for a widespread presence across both offline and online channels. While Shoppers Stop is the key offline retailer, the brand is also expanding its footprint on platforms like Nykaa, Tira, and Lifestyle.

Kassim outlines the distribution strategy, “Our desire is to take Note across all retailers in the country. We want to make the brand accessible to every aspiring Indian consumer. A detailed distribution network planning is in play, and we aim to reach out to every retailer that wishes to stock Note.”

The brand is already available online, ensuring easy accessibility for digital-savvy consumers who prefer shopping from the comfort of their homes.

Short-Term and Long-Term Goals

In the short term, Note Cosmetique aims to establish itself as a desirable brand in India’s highly competitive beauty market. Kassim noted, “The market is crowded with strong players, but our goal is to become a brand of choice. We will continue listening to consumers and evolving our product range to match their preferences.”

In the long term, he brand is poised for aggressive expansion, leveraging its adaptability and innovation-driven approach. It aims to blend local demands with global beauty trends to create products that resonate with Indian consumers.

The Future of Beauty Retail in India

The beauty industry in India is set to undergo a significant transformation in the next 4-5 years. While the market is still in its early stages, the rapid rise of disposable income, increased awareness, and the influence of social media are driving consumption.

Kassim provides his perspective on this evolving landscape: “The market has seen improvements, but there has also been a slowdown. However, considering the penetration and consumption potential, India will become a key global market in the next five years.”

He further compares India’s trajectory with other markets, “Even when compared to smaller markets like Vietnam or Indonesia, India’s consumption story is still developing. But with increasing aspirations and spending power, the beauty sector here is set to witness exponential growth.”

A $10 Billion Market Opportunity

The beauty industry in India is projected to reach $10 billion in the next five years. This ambitious target reflects the optimism surrounding the market’s potential. Kassim elaborated, “Retail expansion is happening at a quality level. Players like Shoppers Stop, Lifestyle, Nykaa, Tira, and Sephora are shaping up well. When brands are expressed beautifully in-store, 50 percent of the job is already done.”

He further emphasizes the importance of consumer education in India’s beauty journey, “We are still a young beauty market. Education, technology, and AI-driven engagement will play critical roles in shaping consumer behavior.”

A Bright Future Ahead

With its strategic reentry, Note Cosmetique is set to carve a niche in India’s beauty market. Backed by a strong partnership with Global SS Beauty and Shoppers Stop, the brand is well-positioned to meet the aspirations of Indian consumers. The combination of high-quality products, flexible strategies, and an extensive distribution network makes Note Cosmetique a brand to watch in the coming years.

As Kassim optimistically stated, “Together, as distributors and retailers, we have to work towards making India a formidable beauty market. The journey ahead is exciting, and Note Cosmetique is ready to make its mark.”

Eye lenses are a great option for those who want clear vision without glasses. They offer comfort, convenience, and style. Whether you need power lenses to correct eyesight or colored lenses to enhance your look, picking the right brand is essential. In India, many trusted brands provide high-quality contact lenses with advanced technology. These lenses come in daily, monthly, and yearly options, catering to different needs. Some lenses focus on hydration and comfort, while others offer UV protection and digital eye strain relief.

Brands like Bausch & Lomb, Aqualens, Acuvue, Alcon, CooperVision, and Ciba Vision are known for their reliable and innovative products. They ensure that users get the best visual clarity and eye health benefits. From affordable daily disposables to premium lenses for long hours, these brands have something for everyone. In this article, we explore the top six eye lens brands in India and what makes them unique.

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India’s Contact Lens Market in 2025

India’s contact lens market is experiencing steady growth, driven by urbanization, rising disposable income, and increased awareness of eye health. In 2025, the market revenue is projected to reach US$183.52 million, with an annual growth rate (CAGR) of 5.32% from 2025 to 2029. The United States leads the global market, generating a projected revenue of US$6 billion in 2025. In India, the per capita revenue is expected to be US$0.13, reflecting a growing demand.

By 2029, the total market volume is expected to reach 171.2 million pieces, with a growth rate of 1.2% in 2026. Additionally, the average volume per person is expected to be 0.1 pieces in 2025. With increasing adoption of contact lenses for vision correction and fashion, India’s market is set to expand further, offering new opportunities for brands and consumers alike.

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Lenses Are a Must-Try?

• Say goodbye to bulky glasses and hello to freedom and style.
• Perfect for sports, travel, and daily use without worrying about frames.
• Colored lenses help you experiment with different looks effortlessly.

Check more: Top Summer Body Essentials You Must Have

Discover the Top 6 Eye Lenses Brands in India

Now, let’s explore India's best eye lens brands that offer clarity, comfort, and style. From daily disposables to colored lenses, these brands provide quality options for every need.

1. Bausch & Lomb – Premium Comfort & Durability

• Ultra MoistureSeal Technology – Keeps lenses fresh for long hours.
• High oxygen permeability – Ensures comfort for sensitive eyes.
• UV protection – Shields eyes from harmful sun rays.

Bausch & Lomb is a leading brand in eye care. It offers soft and breathable lenses for daily use. The brand is known for its high water content lenses, which keep eyes hydrated. It also provides multifocal lenses for people with presbyopia. Bausch & Lomb lenses are easy to clean and maintain. They come with scratch-resistant coatings for durability. The brand also makes RGP (Rigid Gas Permeable) lenses for sharper vision. Its products are available in pharmacies and online stores across India. Many eye specialists recommend Bausch & Lomb for clear and comfortable vision.

Best For:

• People with dry or sensitive eyes.
• Those who spend long hours on screens or outdoors.

2. Aqualens – Affordable & Stylish Lenses

• Hydra-Active Technology – Keeps eyes hydrated all day.
• Affordable pricing – High-quality lenses at pocket-friendly rates.
• Wide range of colors – Perfect for those who love experimenting.

Aqualens is popular for budget-friendly eye lenses. It offers both monthly and daily disposable lenses at low prices. The brand is a great choice for students and young professionals. Aqualens lenses are made with silicone hydrogel, which allows more oxygen to reach the eyes. This prevents dryness and irritation. The brand also has UV-protected lenses to shield eyes from the sun. Aqualens packs often come with free lens solution and cases. It is available on online platforms like Lenskart, making it easy to buy. The brand is ideal for those looking for affordable yet comfortable lenses.

Best For:

• Fashion lovers who want affordable colored lenses.
• Students and professionals looking for budget-friendly eye lenses.

3. Acuvue – High-Performance & UV Protection

• Lacreon Technology – Provides all-day moisture and prevents dryness.
• UV blocking technology – Protects eyes from sun damage.
• Designed for long wear – Comfortable even after 12+ hours.

Acuvue is a trusted global brand by Johnson & Johnson. It is best known for its ultra-thin lenses, which feel light on the eyes. The brand offers toric lenses for people with astigmatism. Acuvue lenses come with a tinted edge, making them easy to handle. They also have a high-definition optical design, reducing glare and halos at night. The brand focuses on long-lasting comfort, making it ideal for people who wear lenses all day. Acuvue also offers transition lenses, which adapt to different lighting conditions. It is widely available at optical stores and online retailers in India.

Best For:

• People who need long-wearing, high-performance lenses.
• Outdoor enthusiasts who need extra UV protection.

4. Alcon – Smart Lenses for Digital Eyes

• SmartShield Technology – Resists deposits and keeps lenses clean.
• Water gradient lenses – Keeps eyes moist and comfortable.
• Perfect for digital device users – Reduces strain from screens.

Alcon specializes in advanced contact lens technology. It offers water-gradient lenses, which provide extra moisture to the eyes. The brand is great for people who suffer from dry eyes. Alcon lenses are designed for clear vision in low light, making them ideal for night driving. The brand also has monthly lenses with deposit-resistant surfaces, reducing protein buildup. It provides multifocal lenses, which help people with both near and far vision problems. Alcon’s lenses are tested for long-hour wear, making them perfect for busy lifestyles. The brand is well-known among eye care professionals worldwide.

Best For:

• Professionals working on computers and mobile screens.
• People who need hydration-focused lenses.

5. CooperVision – Best for Astigmatism & Dry Eyes

• Aquaform Technology – Retains moisture and allows oxygen flow.
• Toric lenses for astigmatism – Perfect for those with irregular eye shape.
• Great for dry eyes – Keeps eyes fresh and irritation-free.

CooperVision is famous for high-quality vision correction lenses. It is a top choice for people with sensitive eyes. The brand makes Proclear lenses, which retain moisture even after 12 hours of wear. CooperVision also offers hybrid lenses, combining soft and rigid lens features for sharper vision. It has customized lenses for people with unique eye shapes. The brand’s lenses come with UV filters, reducing the risk of eye damage. CooperVision is ideal for people who experience lens discomfort with other brands. It is available in leading optical stores and online platforms across India.

Best For:

• People with astigmatism or dry eyes.
• Those who prefer breathable, moisture-rich lenses.

6. Ciba Vision – Natural-Looking Colored Lenses

• Realistic color shades – Designed to blend naturally with your eyes.
• Comfortable wear – Hydrating technology prevents irritation.
• Durable lenses – Long-lasting material for extended use.

Ciba Vision is best known for cosmetic and colored lenses. It offers bright and natural-looking shades, perfect for special occasions. The brand provides prescription-colored lenses, combining style with vision correction. Ciba Vision’s lenses are designed to be lightweight and breathable, ensuring comfort. It also offers daily and monthly options, catering to different needs. The brand focuses on eye health, using materials that reduce irritation. Ciba Vision lenses are popular among fashion enthusiasts. They are available at optical shops and online retailers. The brand is a great choice for those who love to experiment with eye colors.

Best For:

• Fashion lovers who want natural or bold eye colors.
• Those looking for a blend of comfort and aesthetics.

How to Pick the Right Eye Lenses?

1. Decide between daily and monthly lenses – Daily lenses are hassle-free, while monthly lenses are cost-effective.
2. Choose the right brand – Pick based on comfort, moisture, and lifestyle needs.
3. Check UV protection – If you spend time outdoors, go for UV-blocking lenses.
4. Consult an eye specialist – Always get the right prescription for safe wear.

Wrapping Up!

Eyelenses can transform your vision and style. Whether you need power lenses for clarity or colored lenses for fun, these top six brands in India have something for everyone. For long-lasting comfort, Bausch & Lomb and Acuvue are great choices. If you're looking for affordable lenses, Aqualens is the best pick. For astigmatism, CooperVision is highly recommended. Alcon and Ciba Vision are ideal for those who need hydrating or colored lenses. Make sure to choose the right pair for your eyes and enjoy clear vision with style.

When a global cricket legend trades the bat for a bottle, you know something exciting is brewing. Kevin Pietersen, the Former England Cricket Captain, has stepped onto an entirely new pitch — India’s booming whisky market. And this time, he’s not just playing to win; he’s here to change the game with Ardent Alcobev’s latest entrant, Dram Bell Blended Scotch Whisky.

"India has always been special to me," Pietersen says, his enthusiasm palpable. "From the cricket grounds to the vibrant culture, I’ve experienced firsthand the country's passion for whisky. When I saw the opportunity with Ardent Alcobev to introduce a premium Bottled-in-Origin Scotch whisky tailored for Indian palates, it felt like a perfect match."

And Dram Bell isn’t just another bottle on the shelf. With two premium offerings – Dram Bell Premium priced at Rs 1,750 and Dram Bell Reserve, aged for 5 years, at Rs 2,450 – the brand is all set to bring authentic Scotch whisky to Indian consumers without the hefty price tag.

Beyond the Money Game

For Pietersen, this venture goes beyond a financial stake. "I’m not just an investor; I’m deeply involved in the brand’s story, strategy, and consumer experience," he explains.

From shaping the brand’s heritage-driven narrative to curating immersive whisky experiences, Pietersen has his hands firmly on the wheel. His global perspective is already making waves, ensuring Dram Bell maintains the highest standards, distilled and bottled in Scotland, before making its way to Indian shelves.

"Whisky, much like cricket, is about precision, patience, and mastery. Every sip of Dram Bell reflects this ethos. It’s a blend that speaks of authenticity, yet resonates with the modern Indian whisky lover," Pietersen adds.

Cracking Maharashtra First

Maharashtra, India’s largest whisky market, is the first stop on Dram Bell’s journey. "We’re bringing world-class Scotch to a state that understands its whisky," Pietersen shares. "And this is just the beginning. Come April 2025, we’re expanding into northern markets."

Ardent Alcobev’s decision to launch in Maharashtra isn’t just strategic—it’s symbolic. The state’s growing demand for premium spirits, combined with a discerning consumer base, makes it a perfect launchpad.

"We want to make quality Scotch whisky accessible. Dram Bell isn’t about exclusivity; it’s about celebrating good whisky without the extravagant price tag," Pietersen says.

The Premiumization Play

India’s whisky market is witnessing a premiumization wave, with consumers seeking quality over quantity. "Dram Bell is perfectly positioned to meet this demand. It’s a true Scotch whisky, Bottled-in-Origin, offering exceptional quality at a competitive price," Pietersen asserts.

With industry veterans and the backing of Rajasthan Liquor Ltd. (RLL), Ardent Alcobev has its eyes set on becoming a key player in the premium spirits space. "It’s not just about the liquid inside the bottle. It’s the craftsmanship, the legacy, and the experience we offer," Pietersen notes.

Having played cricket around the world, Pietersen brings a global perspective to Dram Bell’s journey. "Travelling has exposed me to some of the finest whisky cultures. That experience is invaluable in understanding what makes a whisky exceptional," he says.

He’s worked closely with the Ardent Alcobev team to ensure Dram Bell stays authentic to its Scottish roots while appealing to Indian tastes. From optimizing supply chains to curating tasting experiences, his involvement is far from superficial.

"I want people to experience whisky, not just drink it. Dram Bell events will be immersive, celebrating both heritage and innovation," Pietersen reveals.

Standing Out

India’s alcobev landscape is competitive, but Ardent Alcobev is confident about making a mark. "What sets Dram Bell apart is our commitment to Bottled-in-Origin Scotch. Many brands blend locally, but we remain authentic to our Scottish heritage," Pietersen emphasizes.

Additionally, Dram Bell Reserve, aged for five years, outshines many competitors in its price range. "Age matters in whisky. Most offerings at this price point are only aged for three years. We’re offering an elevated experience without a premium price tag," he adds.

The brand’s narrative also leans on its expertise. "With RLL’s decades of experience in distillation, bottling, and distribution, we have the perfect foundation to deliver world-class whisky in India," says Pietersen.

Pietersen isn’t the first celebrity to dip into the spirits business, but he’s doing it differently. "Whisky-making and cricket have more in common than you think. Both demand precision, patience, and a pursuit of excellence," he says.

While many celebrity-backed brands rely solely on their star power, Dram Bell is taking the opposite approach. "This isn’t just a celebrity label. It’s a labor of passion and craftsmanship. My role isn’t just to endorse; it’s to ensure we’re delivering a Scotch that I’m genuinely proud of," Pietersen concludes.

What’s Next?

With Maharashtra as the launchpad, Dram Bell is gearing up for a wider expansion. By April 2025, whisky lovers in northern India will get their hands on this Scottish delight.

"We’re building a community of whisky enthusiasts. It’s not just about what’s in the bottle; it’s about the stories we tell, the experiences we create, and the moments we celebrate," Pietersen concludes.

Over the past few years, the whisky space has seen a surge of new brands and variants, making it increasingly challenging to choose the perfect bottle for your bar. With such a vast selection available, whisky enthusiasts can explore everything from smooth single malts and smoky Scotches to bold and complex blends. Whether you prefer the rich flavors of an aged single malt, the peaty intensity of an Islay Scotch, or the refined smoothness of a premium blend, having a well-curated collection can elevate your drinking experience. A good whisky selection ensures you’re ready for every occasion—whether it's a quiet evening of indulgence, a lively celebration, or an elegant gathering. From Indian single malts and classic Scotch whiskies to smooth Irish drams, the right choices can transform your bar into a haven for whisky lovers. 

Read more: 7 Best Premium Dark Rum Brands in India: A Complete Guide

Best Irish Whiskey Brands in India with Prices in Delhi NCR

Why Whisky Deserves a Place in Your Bar

A well-stocked bar should have a selection of spirits, but whisky is the crown jewel for those who appreciate rich, complex flavors. Here’s why every whisky lover should invest in a premium collection:

• Versatility: Whisky can be enjoyed neat, on the rocks, or in cocktails.
• Rich Heritage: Each whisky has a story, from the Scottish Highlands to the Indian subcontinent.
• Perfect for All Occasions: Whether it’s a celebration or a quiet evening, whisky sets the mood right.

Check more: Unveiling 7 Popular Indian Whisky Brands: A Taste of Tradition and Boldness

8 Best Deluxe Blended Scotch Whisky Brands in India

Explore The Best Whisky For Your Bar

If you are someone who seeks nothing but the best, we’ve done the homework for you. Here’s a ready reckoner of the whiskies you must immediately stock your bar with.

1. GianChand Single Malt Whisky

GianChand comes from the house of DeVANS, one of the oldest and most reputed alcobev brands in India. With a rich legacy dating back decades, DeVANS has been instrumental in shaping the Indian alcoholic beverage industry. Their first beer brewery was among the first built using scientific procedures, setting a benchmark for quality and innovation.

GianChand Single Malt Whisky, named in honor of the company's founder, is a marvel among Indian whiskies. Renowned whisky critic Jim Murray has hailed it as the “finest single malt from India he has tasted in recent times.” The whisky has a delicate balance of flavors, with hints of barley, the sweetness of pineapple drop, and a backbone of vanilla. Its thin oil lends a soft yet complex texture, making it a drink worth celebrating every day. If you want to experience a luxurious Indian single malt, GianChand is a must-have.

2. The Glenwalk

Bollywood superstar Sanjay Dutt recently invested in Cartel & Bros, an alcobev startup that has taken the whisky industry by storm with The Glenwalk. Spearheaded by industry veterans Mokksh Sani, Mahesh Sani, Jittin S Merani, and Rohan Nihalani, this whisky is crafted with precision to deliver an authentic Scotch experience.

The Glenwalk is made and bottled in Scotland, capturing the true essence of Scottish water, malt, and ageing techniques. It is a well-balanced whisky with a smooth, rich taste, making it an excellent choice for whisky lovers. Whether you prefer it neat, on the rocks, or in a cocktail, The Glenwalk promises an unforgettable drinking experience. If you want a whisky that combines celebrity appeal with premium craftsmanship, this one deserves a place in your bar.

3. Johnnie Walker Double Black

Johnnie Walker is one of the most celebrated whisky brands in the world, and its Double Black variant is a fan favorite due to its distinct, intense flavor. Aged in heavily charred oak casks, this blended whisky is crafted using malts sourced from the rugged coasts of Scotland.

Johnnie Walker Double Black stands out with its smoky character and deep complexity. It features notes of clove, charred dried fruits, vanilla, and orange peels, giving it a unique blend of sweetness and spice. The finish is spicy yet lingering, with hints of peat smoke, making it an excellent choice for those who enjoy a bold whisky. If you like your whisky on the rocks or with a splash of water, Double Black is an excellent addition to your bar collection.

4. Laphroaig 10-Year-Old Scotch

Laphroaig is one of Scotland’s most iconic whisky brands, renowned for its intense peaty and smoky flavors. Produced on the Isle of Islay, Laphroaig 10-Year-Old Scotch undergoes a meticulous production process. The malted barley is cold-smoked before being dried over a peat fire, giving it its distinctive taste.

This whisky is bold, full-bodied, and incredibly rich, with dominant flavors of seaweed, peat, and a hint of medicinal smoke. The strong, smoky aroma surprises the palate, offering a layered drinking experience. Its long, lingering finish makes it a perfect choice for whisky connoisseurs who appreciate deep and complex flavors. If you want to add an authentic Islay Scotch to your bar, Laphroaig 10 is an essential pick.

5. Glenmorangie The Lasanta

Lasanta from Glenmorangie is a whisky that offers a perfect balance between spice and sweetness. Known for its exceptional craftsmanship, Glenmorangie ensures every bottle delivers a rich, smooth, and complex flavor.

Lasanta is aged for 12 years in sherry and bourbon casks, which imparts it with deep honeycomb, dark chocolate, hazelnut, and raisin flavors. The whisky has noticeable cinnamon undertones, leading to a long and velvety finish. The sunset-hued drink is perfect for unwinding after a long day. If you are looking for a whisky that blends spice, fruit, and warmth, The Lasanta is an outstanding choice.

6. Amrut Fusion Single Malt

India’s first internationally acclaimed single malt, Amrut Fusion, is a whisky that has put Indian craftsmanship on the global whisky map. It gets its name from the fusion of Indian and Scottish barley, which are distilled together to create a unique taste profile.

This whisky has a rich and fruity nose, with notes of vanilla, toffee, and mild peat smoke. The palate is well-balanced, offering hints of chocolate, caramel, and spices. The finish is long and warming, with lingering oak and smoke. Amrut Fusion is an excellent whisky for those who want to experience India’s growing single malt legacy.

7. Macallan Sherry Oak 12 Years

Macallan is known as the Rolls-Royce of whiskies, and the Sherry Oak 12 Years is a perfect example of their mastery. Aged in sherry-seasoned oak casks from Jerez, Spain, this whisky develops a complex, rich character. It has a deep amber color and a luxurious nose of dried fruits, vanilla, and nutmeg. The palate is filled with rich sherry sweetness, dark chocolate, and a touch of wood spice. The finish is long, elegant, and satisfying. If you want a whisky that exudes sophistication and craftsmanship, Macallan Sherry Oak 12 is a must-have.

8. Jameson Black Barrel

If you enjoy Irish whisky, Jameson Black Barrel is one of the finest options. It is triple-distilled for smoothness and aged in double-charred bourbon barrels, which gives it a richer, deeper flavor. Jameson Black Barrel has notes of butterscotch, toasted wood, and vanilla, creating a warm and smooth drinking experience. Its well-rounded profile makes it an excellent choice for both neat drinking and whisky cocktails. If you want a versatile whisky that can cater to different moods and occasions, Jameson Black Barrel is a great addition to your collection.

How to Choose the Right Whisky for Your Bar?

When selecting whiskies for your home bar, consider the following factors:

• Flavor Preference: Do you like smoky, sweet, or spicy whiskies?
• Occasion: Some whiskies are ideal for celebrations, while others are great for relaxed evenings.
• Budget: Whisky prices range from affordable to premium. Pick what suits your budget.
• Serving Style: Some whiskies taste best neat, while others work well in cocktails.

Final Sip!

Building a well-stocked whisky bar requires a mix of different styles and flavors to cater to various tastes. Whether you prefer peaty Scotches, smooth Irish whiskies, or rich Indian single malts, the list above offers the best options for every whisky lover. If you’re looking for a premium Indian whisky, stocking these whiskies in your bar ensures you are prepared for any occasion, whether it’s a solo night of indulgence, a celebration with friends, or a formal gathering. Cheers to great whisky and even greater experiences! 

Keeping clothes wrinkle-free is no longer a hassle, thanks to garment steamers. They provide a quick and convenient way to remove creases without the risk of burning or damaging delicate fabrics. Unlike traditional irons, steamers use gentle steam technology, making them perfect for silk, chiffon, wool, and other sensitive materials. Garment steamers are available in various models, from compact handheld steamers for quick touch-ups to powerful standing steamers for bulk ironing. They heat up within seconds, saving time, especially during busy mornings. Many brands like Philips, Usha, and Xiaomi offer adjustable steam settings, ensuring safe usage on different fabric types.

For professionals, heavy-duty steamers provide continuous steam output, making them ideal for boutiques, fashion designers, and tailors. Some models even come with fabric brushes and lint removers, adding extra convenience. Features like auto shut-off, anti-drip technology, and detachable water tanks make modern steamers safe and easy to use. Whether for daily use or professional purposes, a good garment steamer ensures fresh, wrinkle-free clothing with minimal effort. Investing in the right model saves time and energy, keeping your outfits crisp and presentable. Choose a steamer that suits your needs and enjoy crease-free clothes every day.

Read more: Indian Shirt Brands That Compete with International Labels

The Best Iron Brands in India: Wrinkle-Free Solutions for Every Home

Discover the Top 10 Garment Streamer Brands in India

Here are the top 10 garment steamer brands in India that offer the best performance, durability, and value for money.

1. Philips – The Global Leader in Garment Steamers

Philips is known for high-quality home appliances. Their garment steamers are designed for convenience and fast performance. Most Philips models come with powerful steam bursts that remove tough wrinkles quickly. They also have large water tanks, so you don’t have to refill often. The steamers heat up in less than a minute, making them perfect for busy mornings. Philips uses anti-drip technology to prevent water stains on clothes. Their standing steamers come with adjustable poles and foldable hangers for easy use. Philips garment steamers are durable and long-lasting, making them a good investment.

Key Characteristics of Philips?

• Quick Wrinkle Removal – Delivers powerful steam to remove stubborn creases.
• Safe for All Fabrics – Works well on silk, cotton, and wool without burning.
• Durable & Reliable – Known for long-lasting performance.

Also read: Best Office Chair Brands in India: Sit in Style & Comfort

2. Hamilton – Innovation in Garment Care

Hamilton garment steamers offer powerful performance at an affordable price. The brand is known for its compact and lightweight designs. Their steamers come with multiple steam settings, making them safe for all fabric types. Hamilton uses ceramic-coated steam heads to distribute steam evenly. Their models also have auto shut-off features to prevent overheating. Many Hamilton steamers have detachable water tanks, making them easy to refill. The brand also offers travel-friendly options that fit easily in a suitcase. With quick heating technology, Hamilton steamers are a great choice for everyday use.

Key Characteristics of Hamilton?

• Powerful steam output to remove tough wrinkles.
• Advanced heating system for quick results.
• User-friendly designs with ergonomic handles.

Check more: 8 Best Chimney Brands in India for a Smoke-Free Kitchen

3. Rossmann – German Engineering for Perfect Steam

Rossmann steamers are built with German engineering, ensuring high efficiency and durability. They are designed for fast and even steam distribution, making them ideal for professional use. Many Rossmann models come with double-layer insulation, which keeps them cool to the touch. The continuous steam feature ensures that wrinkles disappear quickly. Some models also have built-in fabric brushes to remove dust and lint while steaming. Rossmann steamers are energy-efficient, consuming less power while delivering high steam output. They also have long-lasting water tanks, reducing the need for frequent refills.

Key Characteristics of Rossmann?

• Powerful and consistent steam output.
• Safe for delicate fabrics like silk and chiffon.
• Durable construction ensures long-lasting use.

4. Tefal – Innovative and Efficient Garment Steamers

Tefal garment steamers are designed for efficiency and ease of use. They come in sleek, ergonomic designs that fit well in any home. The brand focuses on powerful steam output and user-friendly features for quick and hassle-free steaming. Tefal steamers use high-pressure steam technology to remove wrinkles effectively. Many models have adjustable steam settings, making them suitable for all fabric types. Tefal also offers compact, travel-friendly steamers with foldable handles for easy portability. Their standing steamers come with large water tanks and adjustable hangers, ideal for steaming jackets, dresses, and even curtains.

Key Characteristics of Tefal:

• High-pressure steam output for deep wrinkle removal
• Ergonomic and lightweight design for easy handling
• Fast heat-up time for instant steaming

5. Usha – Homegrown Reliability

Usha is a trusted Indian brand that makes affordable and high-quality garment steamers. Their steamers come with powerful steam flow to remove creases quickly. Usha models have large water tanks, so you can steam multiple clothes in one go. They also have heat-resistant nozzles to prevent burns. The steamers are easy to use and maintain, making them great for home use. Usha also offers compact handheld steamers, perfect for small apartments. Their steamers are energy-efficient, saving electricity while delivering strong steam.

Key Characteristics of Usha?

• Affordable pricing for Indian households.
• Compact designs with easy handling.
• Safe for all fabric types.

6. Xiaomi – Smart Garment Steamers for Modern Homes

Xiaomi is known for its smart home appliances. Their garment steamers come with advanced heating technology, ensuring fast and even steam distribution. Xiaomi steamers often have touch controls and digital displays for easy operation. Some models also feature automatic temperature adjustment, making them safe for delicate fabrics. Xiaomi’s handheld steamers are compact and foldable, making them ideal for travel. Their models are designed to be lightweight but powerful, producing high steam pressure. Xiaomi steamers also use anti-scale technology, which prevents mineral build-up and extends the product’s life.

Key Characteristics of Xiaomi?

• Smart features for precise control.
• Compact and travel-friendly options.
• Durable and energy-efficient models.

7. Morphy Richards – British Excellence in Steamers

Morphy Richards offers premium-quality garment steamers with modern features. Their steamers heat up in just 30 seconds, making them perfect for last-minute touch-ups. Many models come with built-in lint removers to keep clothes clean while steaming. Morphy Richards also provides heavy-duty models designed for boutiques and tailoring shops. Their steamers have adjustable steam settings, allowing users to control steam intensity. The non-stick steam plates ensure smooth gliding over fabrics. Their handheld models are ergonomically designed, reducing hand strain.

Key Characteristics of Morphy Richards?

• Powerful steam jets for deep penetration.
• Safe for delicate and heavy fabrics.
• Long-lasting build with modern features.

8. Havells – Indian Brand with Global Standards

Havells is an Indian brand known for high-quality home appliances. Their garment steamers are built for durability and efficiency. Havells models come with quick heat-up time and strong steam output. Many of their steamers have detachable fabric brushes to remove dust while steaming. The anti-drip system prevents water leakage and stains. Havells steamers also have overheat protection, making them safe to use. Their standing steamers feature adjustable poles for steaming long dresses and curtains.

Key Characteristics of Havells?

• Energy-efficient and budget-friendly models.
• Quick steaming for busy professionals.
• Reliable performance with strong steam power.

9. Inalsa – Budget-Friendly Garment Steamers

Inalsa offers affordable garment steamers without compromising on performance. Their steamers are lightweight and easy to carry. Many Inalsa models come with automatic shut-off features, making them safe for home use. The steam burst function removes even the toughest wrinkles. Inalsa handheld steamers are designed for quick steaming, perfect for people on the go. The brand also provides energy-efficient models, which consume less electricity while providing high steam output.

Key Characteristics of Inalsa?

• Affordable and efficient.
• User-friendly designs with ergonomic grip.
• Quick wrinkle removal for all fabrics.

10. Borosil – Performance and Affordability

Borosil is known for its strong and durable appliances. Their garment steamers are made with high-quality materials, ensuring long-lasting performance. Borosil steamers have quick heat-up technology, allowing users to start steaming in seconds. Many models feature adjustable steam settings, making them ideal for different fabric types. The brand’s standing steamers have rotating hangers, making it easy to steam clothes from all angles. Borosil also offers compact models, perfect for small spaces and travel. Their steamers are designed for easy maintenance, with removable water tanks for quick refilling.

Key Characteristics of Borosil?

• Budget-friendly models for Indian users.
• Fast heating for instant steaming.
• Durable and reliable for long-term use.

How to Choose the Right Garment Steamer?

• For travel: Choose a compact and handheld steamer.
• For home use: Pick a standing steamer with a large water tank.
• For professionals: Get a heavy-duty steamer with continuous steam flow.

Wrapping Up!

Garment steamers are a must-have for modern homes and professionals. They offer a quick and hassle-free way to remove wrinkles without damaging fabrics. Whether you need a compact steamer for travel or a heavy-duty model for bulk ironing, there are plenty of options available. Brands like Philips, Usha, Xiaomi, and Morphy Richards offer steamers with advanced features, quick heat-up times, and multiple steam settings. Investing in the right garment steamer saves time and effort, keeping your clothes fresh and polished. Choose one that fits your needs and enjoy effortless, crease-free clothing every day.

Summer is here, bringing sunshine, vacations, and longer days! But along with the fun, the heat, humidity, and sun exposure can make your skin oily, hair frizzy, and body dehydrated. That’s why having the right summer body essentials is a must. A lightweight sunscreen with SPF 50 is a non-negotiable to protect your skin from harmful UV rays. A hydrating body lotion keeps your skin nourished without feeling greasy. Refreshing body washes and scrubs help you stay fresh and sweat-free all day. Don't forget a long-lasting deodorant to beat the summer sweat. Lip balms with SPF, dry shampoos, and cooling face mists are also great for summer touch-ups.

Brands like CeraVe, NIVEA, L’Oréal, Dove, Plum, MCaffeine, and Himalaya offer amazing summer-friendly products. Whether you’re heading to work or enjoying a beach day, these essentials will keep you glowing, fresh, and confident all season long!

Read more: Summer Essentials: Your Go-To Kit for Glowing Skin and Ultimate Freshness

1. CeraVe – Hydrating Sunscreen SPF 50

CeraVe is a dermatologist-approved brand known for gentle skincare. It is famous for using ceramides that protect the skin barrier. The Hydrating Sunscreen SPF 50 is perfect for summer. It provides strong sun protection and keeps the skin moisturized. It is non-greasy and does not leave a white cast. The formula is enriched with hyaluronic acid, making the skin soft. It is suitable for sensitive skin and does not cause breakouts. The sunscreen is fragrance-free and lightweight. CeraVe is loved for its simple yet effective skincare. This sunscreen is ideal for daily use in hot weather.

Check More: 7 Best Face Serum Brands in India for Glowing Skin

2. L’Oréal – Extraordinary Clay Shampoo

L’Oréal is a global beauty giant with high-quality products. It offers skincare, haircare, and makeup for all needs. The Extraordinary Clay Shampoo is great for summer hair problems. It is made with three types of clay to remove oil and dirt. The shampoo keeps the scalp fresh and clean for up to 72 hours. It also hydrates dry ends and prevents frizz. The formula is free from parabens and suitable for daily use. It gives a salon-like feel at home. People with oily scalps love this shampoo for its deep cleansing power.

Also check: 10 Best Skincare Brands in India for Glowing Skin

3. NIVEA – Aloe Hydration Lotion

NIVEA is a trusted skincare brand loved worldwide. It is known for affordable and effective body care. The Aloe Hydration Lotion is a must-have for summer. It is lightweight, non-sticky, and absorbs quickly. Aloe vera in the lotion cools and soothes the skin. It keeps the skin hydrated for 48 hours. The lotion is dermatologically tested and safe for all skin types. It has a mild fragrance that feels refreshing. This lotion is perfect after sun exposure. It helps in reducing dryness caused by heat. NIVEA makes summer skincare easy and comfortable.

4. Himalaya – FootCare Cream

Himalaya is an Indian herbal brand known for natural skincare. It blends Ayurvedic ingredients with modern science. The FootCare Cream is perfect for summer foot care. It contains honey, turmeric, and fenugreek for nourishment. The cream heals cracked heels and rough feet. It provides deep hydration without making the feet greasy. It has antifungal and antibacterial properties to prevent infections. The formula is fast-absorbing and gives long-lasting softness. Regular use keeps feet smooth and sandal-ready. Himalaya products are free from harmful chemicals. This foot cream is a summer essential for healthy feet.

5. Plum – BodyLovin’ Hawaiian Rumba Shower Gel

Plum is a 100% vegan and cruelty-free skincare brand. It focuses on clean beauty and effective ingredients. The BodyLovin’ Hawaiian Rumba Shower Gel is a tropical delight. It has a refreshing coconut and vanilla fragrance. The formula is sulfate-free and gentle on the skin. It creates a rich lather and removes sweat and dirt. Aloe vera in the gel keeps skin soft and hydrated. The bottle is eco-friendly and recyclable. This shower gel feels like a beach vacation in a bottle. It is perfect for daily use in summer. Plum products are free from parabens and sulfates.

6. MCaffeine – Naked & Raw Coffee Foot Scrub

MCaffeine is India’s first caffeinated skincare brand. It makes skincare fun and effective with coffee-based formulas. The Naked & Raw Coffee Foot Scrub is great for tired feet. It exfoliates dead skin and removes tan. Coffee and peppermint refresh and energize the feet. The scrub has sweet almond oil to provide moisture. It improves blood circulation and reduces foot odor. The product is free from harmful chemicals and dermatologically tested. It is suitable for all skin types and feels luxurious. MCaffeine is loved for its unique coffee-infused skincare. This scrub keeps feet smooth and fresh in summer.

7. Dove – Deep Moisture Body Wash

Dove is a well-known skincare brand for gentle and nourishing products. It is recommended by dermatologists worldwide. The Deep Moisture Body Wash is perfect for summer showers. It cleanses the skin without stripping moisture. The formula contains NutriumMoisture technology for deep hydration. It is mild and pH-balanced for sensitive skin. The body wash has a rich, creamy lather that feels luxurious. It leaves the skin soft, smooth, and glowing. The fresh scent is light and long-lasting. Dove products are sulfate-free and gentle on the skin. This body wash is a must-have for silky, summer-ready skin.

Tips for a Comfortable Summer:

• Drink Plenty of Water – Staying hydrated helps your skin glow and prevents heat exhaustion.
• Wear Breathable Fabrics – Choose cotton and linen to stay cool.
• Use a Wide-Brim Hat – Extra sun protection for your face and neck.
• Carry Wet Wipes – Helps remove sweat and dirt when you're on the go.

Glow up!

Summer can be tough on your skin and body, but the right essentials can help you stay cool and comfortable. A high SPF sunscreen is a must to protect your skin from harmful UV rays. Lightweight moisturizers keep your skin hydrated without feeling greasy. Refreshing body washes and deodorants help combat sweat and odor, while lip balms with SPF prevent dryness. Don’t forget UV-protection sunglasses to shield your eyes from the sun. Whether you’re at work, traveling, or just enjoying the season, these summer must-haves will keep you fresh, glowing, and confident all day long. Stay summer-ready!

The Indian retail landscape is changing fast, with traditional stores repositioning into experience formats to match changing customer aspirations. Rising online buying, shifting consumption patterns, and the requirement for experiential in-store experiences are all reshaping the way retailers interact with customers. While convenience remains a strong pull factor online, the necessity for real, interactive, and personalized retail is forcing a reinvention of the physical store.

The Transition to Experience-Based Retail in India

Today's shoppers, particularly Gen Z shoppers, want something more than products—immersive, interactive, and engaging experiences that online shopping cannot offer. Gen Z is now a key decision-maker in the buying process and leads trends in the home. With the world at their fingertips, brands are continually fighting to get them into their physical stores.

According to a recent research by Boston Consulting Group, India's retail industry is expected to reach $2 trillion by 2032, with organized retail, particularly experiential stores, contributing significantly to this growth. Phygital retail (physical+digital) is also increasing, with brands spending on smart mirrors, virtual try-ons, and interactive kiosks in order to engage customers. While Gen Z enjoys digital ease, Millennials and Gen X like touching and feeling first before buying, so experiential retail becomes critical in bridging the intergenerational gap.

Why Retailers Are Investing in Experience-Driven Stores

Personalization & Customer Loyalty

Recent Studies of Deloitte show that 60 percent of Indian consumers want a brand to offer a personal experience. Consumers are being driven by AI-driven suggestions, data-marketing, and loyalty programs to offer unique buying experiences. Gen Z is particularly demanding on hyper-personalization, ranging from personal product recommendations to the store layout according to their own preference.

Omnichannel Integration

According to Redseer Strategy Consulting research More than 80 percent of Indian retailers now offer services like click-and-collect, in-store pick-up, and home delivery to bridge the online-offline gap . This strategy caters to Gen Z's need for smooth digital experiences while pleasing Millennials and Gen X with the in-store experience they know.

Community-Driven Retail

National and in-mall brick-and-mortar retailers are turning local with influencer collaborations, local experiences, and experiential brand events to win back and attract consumers. Physical retail stores are no longer just transactional but community hubs through which consumers become able to interact with brands at deeper levels.

Top Strategies Retail Stores Are Implementing to Remain Relevant

In-Store Digitalization

Shoppers Stop and Lifestyle, among others, have launched self-checkout counters, AI-enabled trial rooms, and RFID-based product tracking to make shopping more convenient. Citykart, targeting Tier II and III cities, is using technology partners such as Zoho and Wooqer to enable efficient recruitment, training, and operational excellence. All these advancements deliver a faster, smoother, and more immersive shopping experience.

Experiential Retail Formats

IKEA India's experience stores feature mock homes, interactive zones, and do-it-yourself workshops that invite consumers to partake in a do-it-yourself experience. Westside and Zudio from Tata are sense-oriented retailers with in-store music that is programmed specifically, scent branding, and branded shopping areas to create an improved memory of the shopping experience.

Hyperlocal & Regional Customization

Winter and ethnic wear drive demand in Tier II and III cities, and therefore retailers like Citykart provide collections that appeal to local tastes. Wedding and festive season shopping accounts for 40 percent of the yearly business of retailers in Tier II and III cities (Retailers Association of India), and therefore it is important for retailers to be sensitive to local fashion and cultural trends.

Gamification & Rewards

Retailers such as Pantaloons and Reliance Trends employ app-based loyalty programs with gamification wherein customers are rewarded through engaging shopping experiences. Citykart's Bill Buster promotion with rewards in the form of trolley bags and cashback is a typical example of the application of rewards by retailers for generating footfalls.

The Road Ahead: What's Next for Indian Retailers?

Hybrid Retail Spaces

More store owners are combining shopping with entertainment, for example, Decathlon's sports areas in stores and Starbucks' community activities. These locations turn traditional stores into destinations where consumers can shop, socialize, and interact with brands differently.

 AI-Powered Personalization

AI-based fashion suggestions, voice-controlled shopping assistants, and smart inventory management will become integral aspects of in-store experiences. Companies that have successfully embedded AI within their retail approaches will get an edge over competitors in providing ultra-personalized experiences.

Sustainable & Ethical Retail

As consumers become increasingly environmentally aware, sustainable store design, green packaging, and ethical procurement are emerging as key considerations for consumers. Brands that make sustainable investments will attract socially aware Gen Z consumers and enhance their reputation.

Conclusion

Experiential retail is not just a choice, but a survival imperative for India's brick-and-mortar stores. With changes in the nature of shopping, retailers will have to focus on experiential experiences, leveraging technology, and localized offerings in order to remain relevant. While Gen Z consumers want to participate in immersive, digitally centric experiences, Millennials and Gen X still hold dear in-store product validation prior to purchase. Through finding harmony in these attitudes, Indian retailers can prosper in a competitive retail market where the future of retail is not only about selling but also about delivering memorable, immersive, and frictionless shopping experiences for all generations.

Authored By:

Arjun Gupta, CEO, KragBuzz Sports

Every decision in eCommerce comes with a ‘What If.’ Will a new launch cannibalize an existing SKU? How should ad spend be distributed before Marketplace Mega Days? What’s the optimal pricing strategy for product bundles? These aren’t just hypothetical concerns—they dictate business success. Whether it’s pricing, inventory, or marketing strategy, businesses constantly weigh risks that could make or break their growth.

The ‘What If’ Problem

Inventory teams fear stockouts of bestsellers at critical moments. Marketing teams debate ad budgets ahead of mega sale events. Pricing teams struggle to balance discounts with profitability. These decisions make or break an eCommerce business, yet they are often driven by intuition rather than data.

Consider a leading D2C brand gearing up for a major sale with Rs 2 crore worth of inventory spread across three fulfillment centers and ambitious sales targets analyzing their best move. Should we slash prices early to capture initial surge, or hold firm for better margins? Is the inventory positioned correctly for the expected demand across regions? Every decision could mean the difference between record profits and costly mistakes.

This complexity increases with trends like ONDC, where brands now must navigate an open marketplace with fluctuating consumer demand. Quick commerce has further shortened reaction time—brands need to predict what consumers will buy even before they search for it. In short, Indian eCommerce isn’t just about selling; it’s about predicting what, when, and where customers will buy.

How Predictive Models Are Transforming Decision-Making

Predictive models analyze vast amounts of historical and real-time data to forecast outcomes with a level of accuracy human intuition simply can’t match. These models help eCommerce businesses eliminate guesswork, replacing uncertainty with precise, data-driven strategies.

Take new product launches, for instance. Before investing heavily in production and marketing, brands can simulate the impact of a new SKU on existing products. Will it eat into an established bestseller’s sales? Should the launch be accompanied by a targeted ad campaign or a limited-time bundle? Predictive analytics helps brands avoid costly missteps before they happen.

Similarly, advertising spend can now be optimized down to the last rupee. Instead of making broad assumptions about ad distribution leading into a sales event, models can analyze past performance to determine the most effective pacing—whether more should be spent on D-2 or D-1 of a mega sale. For brands that operate across Amazon, Flipkart, and D2C websites, these insights ensure maximum efficiency in their ad budgets.

Product bundling, too, benefits from predictive intelligence. Instead of guessing which products should be paired together, models analyze purchase patterns to suggest the most effective combinations. Not only that, but they also determine the optimal pricing strategy for the top 20 bundles, balancing conversion rates with profitability.

Another area where predictive analytics proves invaluable is elasticity-based discounting. Should a premium range be offered at a price markdown or with a discount voucher? By analyzing past consumer behavior, models can recommend the most effective approach while ensuring minimal margin erosion.

Inventory forecasting, one of the biggest challenges in Indian eCommerce, is also revolutionized through predictive modeling. Models can analyze sales velocity, regional demand patterns, and supply chain constraints to suggest ideal reorder intervals for different SKUs. This ensures that businesses never have excess stock tying up capital or, worse, lost sales due to stockouts.

E-Commerce Trends Driving the Need for Predictive Models

The rise of Quick Commerce and 10-minute delivery services means brands must forecast demand with near real-time precision. Whether it’s groceries, personal care, or electronics, brands need to fulfill orders within minutes.

Festive sales continue to dominate Indian eCommerce, with events like Big Billion Days and Great Indian Festival driving massive spikes in demand. With predictive models, brands can fine-tune inventory levels and pricing strategies to handle massive demand spikes without carrying excessive post-sale stock.

Regional expansion into Tier II and III cities adds another layer of complexity. Unlike metros, where consumer behavior is well-documented, these emerging markets present a challenge—limited historical data makes demand forecasting harder. Predictive analytics bridges this gap by using AI-driven modeling to anticipate sales trends in new geographies.

The introduction of ONDC further underscores the importance of predictive intelligence. As brands navigate the shift to decentralized commerce, relying solely on historical platform-specific data is no longer enough. Predictive models help businesses anticipate demand across sales channels, ensuring optimal inventory and pricing.

Intelligent Commerce

As e-commerce in India matures, predictive modeling is becoming the backbone of decision-making. Businesses that embrace predictive modeling won’t just react to demand—they will shape it. They will allocate resources with precision, optimize pricing for profitability, and eliminate inefficiencies across the value chain. The future of Indian eCommerce belongs to those who can anticipate change before it happens. The winners won’t just be the ones who sell the most; they will be the ones who predict the best.

Authored By:

Prem Bhatia, CEO and Co-founder, Graas

India’s food landscape is in the midst of a transformation, and at the heart of this shift is the rise of brunch culture. Once a predominantly Western concept, brunch has now carved its niche in India’s vibrant culinary scene. As someone deeply immersed in the hospitality industry, I have witnessed firsthand how this evolution is reshaping not only dining habits but also consumer expectations. Across metros like Mumbai, Pune, Bengaluru, and Hyderabad, the weekend dining experience has been redefined. Restaurants and cafés are crafting menus that seamlessly blend international flavors with local ingredients, curating experiences that go beyond just food. Today’s urban diner seeks more than sustenance—they crave ambiance, creativity, and a social setting that reflects their aspirations and evolving lifestyle.

The demand for experiential dining has never been stronger. As work-life balance becomes a priority, weekends are no longer about hurried meals but about slowing down, connecting with friends, and indulging in a leisurely culinary experience. Brunch, with its relaxed timing and indulgent menus, fits perfectly into this dynamic. International travel and social media have further fueled this trend, turning brunch into not just a meal but a fashionable ritual—one that embodies global influences while staying rooted in India’s rich culinary heritage.

What excites me most about this cultural shift is the way it is influencing hospitality at large. Cafés and restaurants are no longer just about food; they have become social hubs. The emergence of all-day breakfast offerings, co-working-friendly café spaces, and curated brunch events speaks to the way people now engage with food. The introduction of healthy and mindful eating—think superfoods, gluten-free options, and plant-based meals—has also played a pivotal role in shaping brunch menus, catering to a more health-conscious consumer base.

The brunch culture is also pushing the boundaries of beverage innovation. It’s no longer just about coffee and tea; it’s about signature cocktails, artisanal mocktails, and bottomless brunches that blend food and entertainment. Live music, interactive food stations, and unique plating styles have transformed brunch into an experience, making it one of the most exciting dining trends today.

At Aspect Hospitality, we recognize this shift and are committed to curating brunch experiences that align with the evolving preferences of our diners. Our brands prioritize high-quality ingredients, innovative menu concepts, and aesthetically designed spaces that foster social engagement. From artisanal bread and global fusion dishes to handcrafted beverages, our focus is on crafting a brunch experience that is immersive, indulgent, and trendsetting.

Another key factor driving this change is the growing influence of sustainability in dining choices. As consumers become more conscious of their environmental impact, restaurants and cafés are adapting their brunch menus to include locally sourced ingredients, organic produce, and sustainable seafood options. Farm-to-table dining is no longer a niche concept but an expectation, with many establishments partnering with local farmers to ensure freshness and reduce their carbon footprint. Additionally, there is a visible shift towards eco-friendly packaging, minimal food waste initiatives, and even composting programs that align with the values of modern, socially aware diners. This intersection of sustainability and brunch culture is not only shaping food trends but also setting new benchmarks for the hospitality industry.

What’s particularly encouraging is that this movement is no longer confined to metro cities. Tier II and III cities like Jaipur, Indore, and Lucknow are embracing brunch culture, reflecting a broader change in social attitudes toward dining. Eating out is no longer just a functional activity; it’s an expression of lifestyle.

India’s brunch culture isn’t just a passing phase—it’s a sign of how our dining habits are evolving in response to global influences and shifting consumer aspirations. As hospitality leaders, our role is to not just follow trends but to anticipate and shape them. Brunch is here to stay, and at Aspect Hospitality, we’re excited to be at the forefront of this revolution.

Authored By:

Aksha Kamboj, Chairperson, Aspect Global

Cordless hand blenders have become an essential tool in modern kitchens, offering unmatched convenience and flexibility. Unlike traditional blenders with cords, these models provide mobility, allowing you to blend anywhere without being restricted by power outlets. Whether you're making smoothies, pureeing soups, or whipping up sauces, a cordless blender simplifies the process.

With rechargeable batteries, they offer powerful performance without the hassle of tangled cords. Many models come with multiple attachments, making them versatile for different tasks like whisking and chopping. They are also compact, easy to store, and perfect for small kitchens. From quick breakfast smoothies to creamy soups, cordless blenders ensure effortless blending. Advanced models offer long battery life, multiple speed settings, and durable stainless steel blades for smooth results. Whether you're a home cook or a professional chef, a cordless hand blender makes cooking more efficient, clutter-free, and enjoyable.

Check More: 8 Best Microwave Brands in India for Smart Cooking

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Why Choose a Cordless Hand Blender?

Cordless hand blenders are perfect for:

• Small kitchens with limited outlets
• Outdoor cooking or travel
• Hassle-free blending without tangled wires

They come with rechargeable batteries, offering flexibility without compromising performance.

Also Check: 10 Best Mixer-Grinder Brands in India for Every Kitchen

Top 6 Cordless Hand Blender Brands in 2025

Discover the top six cordless hand blender brands in 2025, featuring Insala, Breville, KitchenAid, Vitamix, Cuisinart, and Braun. Enjoy convenience, power, and versatility for effortless blending anytime, anywhere.

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Top 6 Stove Brands in India: Best Picks for Every Kitchen

1. Insala – The Budget-Friendly Performer

Insala is a great option for those looking for a simple and budget-friendly cordless hand blender. It is lightweight, making it easy to hold and use for long periods. The motor is designed for light blending tasks like making smoothies, soups, and pancake batter. Its rechargeable battery is decent but takes longer to charge compared to high-end models. The compact design makes it easy to store in small kitchens. Though it lacks advanced speed settings, it performs well for everyday blending. Insala is perfect for beginners or anyone who wants a basic blender without spending too much.

Key Features:

• Battery Life: Up to 20 minutes on a full charge
• Speed Settings: 2-speed options for different tasks
• Blade Quality: Stainless steel blades for smooth blending
• Attachments: Comes with a whisk and a blending jar

2. Breville – The Premium Pick

Breville is a premium brand known for its elegant and high-performing appliances. Their cordless hand blender is powerful, with a long-lasting battery that charges quickly. It comes with multiple attachments, allowing users to chop, whisk, and blend with ease. The ergonomic handle provides a comfortable grip, reducing hand fatigue during long blending sessions. Its durable blades cut through tough ingredients like nuts and frozen fruits. This blender is ideal for professional chefs and home cooks who want high performance. While it is expensive, Breville offers top-quality materials and advanced technology for effortless blending.

Key Features:

• Battery Life: 30 minutes on a full charge
• Speed Settings: 5-speed levels for ultimate control
• Blade Quality: Titanium-coated blades for durability
• Attachments: Includes a chopper, whisk, and measuring cup

3. KitchenAid – The Versatile Choice

KitchenAid is a trusted brand known for stylish and durable appliances. Their cordless hand blender comes in multiple colors to match any kitchen decor. It is built with strong materials, ensuring long-lasting performance. The blending arm is removable, making cleaning easy. This blender features a quiet motor, which is great for households with babies or light sleepers. It includes multiple attachments like a frother, perfect for making lattes and cappuccinos at home. The battery charges quickly and lasts long. KitchenAid’s cordless hand blender is a great mix of style, function, and durability for modern kitchens.

Key Features:

• Battery Life: 30 minutes per charge
• Speed Settings: 5-speed control
• Blade Quality: Stainless steel with an anti-splash design
• Attachments: Includes a blending jar, whisk, and frother

4. Vitamix – The Powerhouse Blender

Vitamix is known for its powerful blenders, and its cordless hand blender is no different. It has a strong motor that can crush ice, blend thick mixtures, and even make nut butters. The stainless steel blades are sharp and built to last. The handle is designed for comfort, making long blending sessions easier. The rechargeable battery provides long usage time, making it ideal for busy kitchens. It also has variable speed control, giving users full control over their blending. Though it is expensive, Vitamix is the best choice for those who need power and precision in one device.

Key Features:

• Battery Life: 40 minutes on a single charge
• Speed Settings: Variable speed control
• Blade Quality: Hardened stainless steel blades
• Attachments: Comes with a chopper, whisk, and blending beaker

5. Cuisinart – The Smart Kitchen Companion

Cuisinart’s cordless hand blender is a great option for small kitchens. It has a compact design, making it easy to store in tight spaces. The motor is efficient, providing smooth blending for soups, purees, and sauces. The soft-touch grip ensures comfortable handling, even during long blending sessions. The battery indicator lets users know when it's time to recharge. It includes a safety lock feature to prevent accidental starts. Though it is not as powerful as high-end models, it is a great all-around blender for everyday use. Cuisinart is perfect for those who want a reliable and space-saving blender.

Key Features:

• Battery Life: 25 minutes per charge
• Speed Settings: 3-speed options
• Blade Quality: Sharp stainless steel blades
• Attachments: Includes a whisk and measuring cup

6. Braun – The Lightweight Champion

Braun is known for making lightweight and ergonomic appliances. Their cordless hand blender is easy to hold, making blending effortless. It features a quiet motor, perfect for early mornings or late-night cooking. The blades are designed for precision, creating smooth textures in soups and sauces. It includes a whisk attachment, making it useful for baking as well. The battery charges quickly and lasts long enough for multiple uses. The splash-control technology prevents messes, keeping the kitchen clean. Braun’s cordless hand blender is an excellent choice for those who want a lightweight, efficient, and easy-to-use appliance.

Key Features:

• Battery Life: 20-25 minutes per charge
• Speed Settings: 2-speed control
• Blade Quality: Ultra-fine stainless steel blades
• Attachments: Includes a whisk and blending jar

How to Choose the Right Cordless Hand Blender

Consider these factors before buying:

• Battery Life: Longer battery life means more blending time.
• Power & Speed: Look for multiple speed options for flexibility.
• Blade Quality: Stainless steel or titanium-coated blades last longer.
• Attachments: Choose models with whisks, choppers, and blending jars for extra functionality.
• Weight & Design: Lightweight blenders are easier to handle.

Final Verdict

Cordless hand blenders have revolutionized home cooking, offering unmatched convenience and mobility. Whether you're blending smoothies, soups, or sauces, these devices eliminate the hassle of cords while delivering great performance. Brands like Insala, Breville, KitchenAid, and Vitamix cater to different needs, from budget-friendly options to high-power models. When choosing the right blender, consider battery life, speed settings, and attachments. While corded blenders are still ideal for heavy-duty tasks, cordless options are perfect for quick, everyday use. Investing in a high-quality cordless hand blender can make kitchen tasks effortless, ensuring smooth and consistent results every time.

The right iron makes all the difference when it comes to keeping clothes wrinkle-free. An efficient iron ensures your clothes look crisp and polished, whether you're getting ready for work, a party, or a casual outing. In this guide, we will explore the best iron brands in India, including Crompton, Philips, Bajaj, Havells, Orient, Panasonic, Prestige, and Pigeon. Let’s dive into what makes these brands the top choices for households across the country.

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What Makes a Good Iron? Key Features to Look For

When choosing an iron, it’s important to keep the following features in mind to ensure you're getting the best one for your needs:

• Wattage: A higher wattage means faster heating and more consistent performance. Look for irons with at least 1000W for efficient use.
• Soleplate: The soleplate material can significantly affect your ironing experience. Ceramic, stainless steel, and non-stick plates are popular options that ensure smooth gliding.
• Steam Function: Steam irons are ideal for tougher wrinkles. Look for a steam output of 20-30g/min for better results.
• Temperature Control: Adjustable temperature settings allow you to use the iron on different fabrics without damaging them.
• Auto Shut-Off: A safety feature that turns off the iron when left unattended for too long.

Also Check: Top 7 Tata Clothing Brands in India: The Powerhouse of Style

Top 10 Shirt Brands in India: Leading the Market

Explore the 8 Best Iron Brands in India

Looking for the best iron brands in India? Explore top options offering efficiency, durability, and advanced ironing technology for every household.

1. Crompton: Reliable and Affordable

Crompton is known for making long-lasting home appliances. Their irons are designed for quick heating and smooth ironing. Many models have temperature control for different fabrics. Energy efficiency is a key feature, making Crompton irons cost-effective in the long run. The brand offers both dry and steam irons with modern features like shock-proof bodies and auto shut-off. Their lightweight designs make them easy to use, even for beginners. Crompton also ensures overheat protection, preventing damage to clothes. With a strong customer support network in India, Crompton irons are a trusted choice for many households.

• Best-Selling Model: Crompton Dry Iron (AIU-DI)
• Key Features: Non-stick coated soleplate for smooth gliding, 1000W power for fast heating, and a thermal fuse for safety.
• Why Choose Crompton? Crompton irons are known for their durability and ease of use. Their budget-friendly options make them perfect for first-time buyers or those on a tight budget.

2. Philips: The Premium Choice

Philips is a global brand known for innovation. Their irons have anti-drip technology, preventing water stains on clothes. Many models include vertical steam functions, allowing you to iron hanging clothes easily. Philips offers OptimalTEMP technology, ensuring the right temperature for different fabrics without manual adjustments. Their steam irons have powerful bursts for deep wrinkle removal. The calc-clean function helps remove mineral deposits, increasing the iron’s lifespan. Some models come with long power cords for better reach. Philips irons are designed for safety and convenience, making them a top choice for homes and professionals.

• Best-Selling Model: Philips PerfectCare Azur Steam Iron (GC4537/80)
• Key Features: Steam glide soleplate, 2400W power for fast results, continuous steam output of 45g/min, and a 1.5m power cord for flexibility.
• Why Choose Philips? Philips is ideal for those looking for a high-end iron. With its powerful steam function and advanced soleplate technology, Philips irons are perfect for heavy-duty use and professional results.

3. Bajaj: Budget-Friendly Excellence

Bajaj is a well-known Indian brand offering budget-friendly home appliances. Their irons have shock-proof plastic bodies for added safety. Many models feature indicator lights, letting you know when the iron is ready to use. Bajaj irons are designed for low power consumption, making them economical. Some models have cool-touch handles, preventing burns while ironing. Their steam irons have self-cleaning functions, reducing maintenance. Bajaj also offers cordless irons, providing better flexibility while ironing. The brand is popular for its easy-to-use designs, making ironing effortless for all users.

• Best-Selling Model: Bajaj Majesty MX 3 1000-Watt Dry Iron
• Key Features: Lightweight design, ergonomic handle, and a smooth non-stick soleplate.
• Why Choose Bajaj? Bajaj irons provide great value for money. They are perfect for individuals who need a reliable iron without breaking the bank. Their wide range of options caters to both budget-conscious and premium buyers.

4. Havells: Sleek Design Meets Performance

Havells combines style with performance in its range of irons. Their models feature ergonomic handles, ensuring a firm grip. Many steam irons come with anti-scale technology, preventing clogging. The high steam output ensures quick wrinkle removal. Havells irons have auto cut-off technology, preventing overheating. Some models include spray mist functions, softening tough creases. The brand also offers ceramic soleplates, which glide smoothly over clothes. Havells focuses on modern aesthetics, making their irons attractive. Their products are backed by good warranty policies, ensuring long-term reliability.

• Best-Selling Model: Havells Steam Iron (Fresh)
• Key Features: Ceramic coated soleplate, 2000W power, variable steam control, and 12 steam holes for maximum steam distribution.
• Why Choose Havells? Havells combines style with performance. If you prefer an iron that not only works well but also looks great in your home, this is the brand for you.

5. Orient: A Trusted Brand for Every Household

Orient offers lightweight and powerful irons suitable for daily use. Their dry irons heat up quickly, saving time. Many models feature non-stick soleplates, reducing fabric damage. Orient’s steam irons come with high water tank capacities, allowing longer ironing sessions. The temperature control dial lets users select the right heat setting for different fabrics. Some models have overheat safety protection, ensuring durability. The 360-degree swivel cord prevents tangling, making ironing more comfortable. Orient irons are popular for their long-lasting heating elements and affordable pricing.

• Best-Selling Model: Orient 1000-Watt Dry Iron (EDID101)
• Key Features: 1000W power for faster heating, non-stick soleplate for smooth ironing, and a light indicator for convenience.
• Why Choose Orient? Orient irons offer the best of both worlds—affordable pricing with reliable performance. Ideal for everyday ironing needs, Orient is a practical choice for most homes.

6. Panasonic: Innovation in Every Iron

Panasonic is known for high-performance irons with modern features. Their steam irons have multi-directional soleplates, allowing smooth gliding in any direction. The auto shut-off function ensures safety when the iron is left idle. Some models have large water tanks, reducing the need for frequent refills. Panasonic irons use fast heat-up technology, making them ideal for busy users. Many models offer adjustable steam levels, giving better control over ironing. The brand also provides anti-calc systems, preventing mineral buildup. Panasonic irons are designed for long-term durability and efficiency.

• Best-Selling Model: Panasonic NI-E510T Steam Iron
• Key Features: Titanium-infused soleplate, 1800W power, 25g steam output, and a comfortable handle for ease of use.
• Why Choose Panasonic? With a focus on innovation and performance, Panasonic offers irons that deliver impressive results. Its steam irons are perfect for anyone looking for quick, wrinkle-free results.

7. Prestige: A Trusted Household Name

Prestige is a well-loved Indian brand offering simple yet effective irons. Their dry irons have aluminum soleplates, ensuring even heat distribution. Many models come with dual indicator lights, improving usability. Prestige irons have high-temperature resistance, making them safe for extended use. Some models offer steam burst functions, tackling tough wrinkles. The compact designs make storage easy. Prestige focuses on user-friendly designs, ensuring a smooth ironing experience. Their products are available in most Indian households due to their affordability and reliability.

• Best-Selling Model: Prestige 1000-Watt Dry Iron (PDI 01)
• Key Features: Lightweight design, non-stick soleplate, and a swivel cord for ease of movement.
• Why Choose Prestige? Prestige is the brand for those who want a solid, everyday iron. Its models are affordable and easy to use, making them an ideal choice for families.

8. Pigeon: Value for Money

Pigeon is known for affordable and practical home appliances. Their steam irons feature efficient steam vents, ensuring even steam distribution. Many models come with cool-touch bodies, preventing accidental burns. Pigeon irons have adjustable thermostats, making them suitable for all fabrics. Their dry irons are lightweight, making them easy to handle. Some models include cord winders, improving storage convenience. Pigeon irons are a great choice for students, bachelors, and budget-conscious buyers. With quick heating technology and user-friendly designs, Pigeon makes ironing hassle-free.

• Best-Selling Model: Pigeon 1000-Watt Dry Iron
• Key Features: Non-stick soleplate, comfortable grip, and a temperature control dial for different fabrics.
• Why Choose Pigeon? Pigeon is perfect for those on a tight budget. If you need a simple, no-frills iron that gets the job done, Pigeon is a solid choice.

Summing Up!

Choosing the right iron can make your household chores easier and more efficient. Brands like Crompton, Philips, Bajaj, Havells, Orient, Panasonic, Prestige, and Pigeon offer a wide range of options, from budget-friendly to premium models, each catering to different needs. Whether you need an iron for daily use, heavy-duty tasks, or a portable travel iron, there's a perfect match for you. Consider factors like power, steam output, and safety features to find the best iron that suits your needs. Happy ironing!

There is something almost ritualistic about whisky. The slow swirl in a glass, the way light catches its deep amber hues, and the first sip that unfolds in layers of smoke, spice, and sweetness. It is a drink steeped in history, craftsmanship, and culture — a spirit that tells a story with every pour. 

But beyond the toasts and tastings, World Whisky Day is also a moment of discovery. Across distilleries, retailers, and bars, shelves are lined with exceptional selections — some steeped in tradition, others pushing the boundaries of innovation.

Celebrating International Whisky Day 2025

AABL is marking International Whisky Day with a focus on education and inclusivity. The company is partnering with Tulleeho, a leading beverage academy in India, to host a whisky-tasting session in Indore.

Tushar Bhandari, Whole Time Director, Associated Alcohols & Breweries Ltd, says, “To host an exclusive whisky-tasting session in Indore, tailored for bartenders, to foster skill development, share expert insights, and strengthen professional networking. Additionally, we’re championing gender inclusion through a dynamic online campaign tailored for female consumers, offering engaging content and interactive experiences to inspire greater participation from women in the whisky world.”

Upcoming Whisky Trends

Premiumization remains a dominant trend, with growing demand for high-quality, fine-aged whiskies. Asian whiskies, particularly Indian single malts, are gaining international recognition. 

Sustainability is another key focus, as Millennials and Gen Z consumers prefer brands that prioritize eco-friendly packaging and carbon neutrality. AABL is aligning its legacy with a future-driven vision, ensuring that its products reflect both quality and responsibility.

Tushar emphasized, “The future of whisky lies in the perfect blend of heritage, luxury, and sustainability. As premiumization and Asian whiskies take center stage, our commitment is clear — every sip must embody excellence and responsibility to the planet.”

India’s Growing Whisky Market

Abhishek Modi, Managing Director of Modi Illva, stated, “India, as the world’s largest whisky consumer, has witnessed an extraordinary transformation in the premium whisky segment. The market, which reached a volume of 260.07 million cases in 2024, is expected to experience significant growth, reaching 502.80 million cases by 2034, with a CAGR of 7.6 percent from 2025 to 2034.”

India has surpassed France as the largest market for Scotch whisky by volume, with 192 million bottles imported in 2024. Tushar added, “Additionally, India is the largest consumer of whisky in the world, with whisky accounting for over 60 percent of total spirits consumption. This surge in Scotch whisky exports and its dominant share of India’s spirits market vividly demonstrate the nation’s deepening passion and escalating demand for whisky.”

The Digital Transformation of Whisky

The rise of e-commerce has transformed whisky sales, providing accessibility to Tier II and III cities while eliminating traditional retail limitations. Direct-to-consumer (DTC) sales surged during the pandemic and have continued to grow, enabling brands to cater to diverse consumer preferences. Online platforms facilitate detailed product comparisons, enhance transparency, and create demand for limited-edition releases through digital marketing strategies.

Abhishek pointed out, “While we have built a strong foundation in offline retail, the future of whisky sales will be shaped by e-commerce, as consumers increasingly seek convenience and exclusivity. The digital space offers an exciting new frontier for premium whisky, especially for direct-to-consumer engagement and limited-edition releases.”

Traditionally, whisky enthusiasts relied on duty-free shops or specialty retail stores to access premium selections. These channels, while offering exclusivity and expert recommendations, were limited by geography, shelf space, and travel restrictions. Today, e-commerce has broken down these barriers, offering whisky lovers unparalleled convenience, variety, and access to rare and limited-edition bottles.

As digital platforms continue to evolve, whisky brands must adapt to stay ahead. The future lies in striking a balance between tradition and technology — offering authenticity and craftsmanship while embracing the convenience and accessibility of the digital marketplace.

Tushar explained, “E-commerce has revolutionized whisky retail, breaking down barriers of geography and exclusivity. Today, every enthusiast — whether in a bustling city or a remote town can access rare, premium whiskies with just a click, redefining the way we discover and experience the spirit.”

Top 5 Most Wanted Indian Whiskies

1. Indri: The company holds a 30 percent market share in India and has sold over 1 lakh cases in its second year. While Indri has a strong presence in the Indian market, it is also focusing on exports, with a 75 percent share for exports in overall sales.
2. Paul John: John Distilleries' revenue for FY 2023-24 was approximately Rs 1,250 crore. 40 percent of the company's revenue comes from exports, with Paul John single malt whisky being sold in over 45 countries.
3. The Glenwalk: In 2024, Sanjay Dutt's Scotch whisky brand, The Glenwalk, sold over 300,000 bottles of its 200ml variant within 45 days of its December launch, and sales generated around Rs 15 crore in revenue. 
4. D’YAVOL: A luxury spirits brand co-founded by Shah Rukh Khan and his son Aryan Khan, has achieved significant recognition, with its flagship whisky, D'YAVOL INCEPTION, being awarded "Best Overall Scotch" and "Best of Class Blended Malt Scotch Whisky" at the 2024 New York World Spirits Competition.
5. Woodburns: Allied Blenders and Distillers Ltd (ABDL) generated Rs 2,342.38 crore in revenue from operations in the quarter ending December 2024, a 12.9 percent increase from the previous year. 

Well-defined eyebrows can completely transform your face, giving you a polished and put-together look. Lately, fluffy, feathered brows have taken over the beauty world, and the best part? You don’t need to be a makeup pro to achieve them! With the right eyebrow powder palette, getting fuller, sculpted brows is easier than ever. Unlike brow pencils, which can sometimes look too harsh, eyebrow powders create a soft, natural finish. They help fill in sparse areas, define your shape, and give that effortless "your brows but better" look. Whether you love bold, statement brows or prefer something more subtle, powder lets you build the intensity at your own pace.

A good brow powder blends easily and stays put all day, so you don’t have to worry about smudging. Pair it with an angled brush and a spoolie to shape, fill, and blend for flawless results. If you want that extra lift, finish with a clear or tinted brow gel to set everything in place. Your brows frame your face, and with just a little effort, they can completely enhance your features. So why not try an eyebrow powder palette and see the difference for yourself? You’ll never go back!

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What Makes a Good Eyebrow Powder Palette?

When choosing an eyebrow palette, look for:

• Pigmentation: Should be rich enough to define brows.
• Blendability: Easy to apply and smooth to blend.
• Longevity: Sweat-resistant and smudge-proof formulas work best.
• Color Range: Shades that complement Indian skin tones.

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Discover 7 Best Eyebrow Powder Palette Brands in India 

In this article, we list the 7 best eyebrow powder palette brands in India that will give you the perfect brows every day. Now, let's check out the best eyebrow powder palettes in India!

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1. Lakmē Facelift Brow Sculpt Palette

Lakmē’s Facelift Brow Sculpt Palette is designed for perfectly shaped brows. It comes with two versatile shades to match different skin tones. The smooth texture ensures easy blending for a natural finish. It is enriched with vitamin E and jojoba oil, making it nourishing for the brows. The lightweight formula allows buildable coverage without looking heavy. The palette includes a dual-ended brush and a spoolie, making application effortless. It is long-lasting and smudge-proof, keeping your brows intact all day. Whether you prefer a natural or bold look, this palette helps you achieve it with ease.

Why you'll love it:

• Two shades for a custom brow look.
• Soft, blendable formula.
• Comes with a precision brush and spoolie.
• Long-lasting and smudge-proof.

2. Purplle Eyebrow Palette

The Purplle Dark Crescent Eyebrow Palette is perfect for precise and full brows. It includes deeply pigmented powders for long-lasting wear. The formula is smudge-proof and sweat-resistant, ensuring all-day perfection. The powders blend effortlessly for a soft, natural look. A small angled brush allows easy application, making brow sculpting simple. This palette is travel-friendly and compact, fitting easily in makeup pouches. The shades are suitable for various skin tones, offering a perfect match. If you want defined, fuller brows without effort, this palette is a great pick.

Why you'll love it:

• Highly pigmented for a bold look.
• Smudge-proof and long-lasting.
• Comes with an angled brush for easy application.
• Budget-friendly.

3. Brow Me! Eyebrow Palette (Glam21)

The Glam21 Brow Me! Palette is an all-in-one brow kit. It includes three powder shades for a customizable look. A wax formula helps set the brows for a polished finish. The texture is smooth and blendable, preventing harsh lines. The buildable formula allows for both natural and bold brows. It comes with a small angled brush for easy application. The powders are long-lasting and non-chalky, giving a seamless finish. Ideal for beginners and experts alike, this palette ensures perfectly groomed brows in minutes.

Why you'll love it:

• Buildable color for natural or bold brows.
• Wax formula keeps brows in place all day.
• Perfect for beginners and professionals.

4. MARS Eyebrow Powder Palette

The MARS Eyebrow Powder Palette is designed for natural-looking brows. It features four blendable shades, perfect for customizing your look. The fine powder texture ensures smooth application. The palette comes with a dual-ended brush for precise filling. It also includes a spoolie brush to blend the colors seamlessly. The lightweight formula does not feel heavy on the skin. It is water-resistant, keeping your brows in place all day. This palette is great for creating both subtle and dramatic brows. The versatile shades suit all skin tones, making it a must-have for brow lovers.

Why you'll love it:

• Multi-shade palette for all skin tones.
• Includes a dual-ended brush and spoolie.
• Sweat-resistant formula.

5. Swiss Beauty 3-in-1 Eyebrow Palette

Swiss Beauty’s 3-in-1 Eyebrow Palette is an essential tool for sculpted brows. It includes two powder shades and a setting wax. The powders have a silky texture, ensuring easy blending. The wax helps tame unruly brows, giving a sleek finish. The pigments are rich but natural-looking, making it ideal for everyday wear. The compact size makes it travel-friendly and easy to carry. The kit also includes a small brush for precision application. It is smudge-proof and long-lasting, ensuring perfect brows throughout the day.

Why you'll love it:

• Includes wax to set and shape brows.
• Lightweight and travel-friendly.
• Blends smoothly for a seamless finish.

6. Colorbar Browful Sculpt Pencil & Powder Duo

The Wet n Wild Ultimate Brow Kit is a budget-friendly brow styling essential. It includes two powder shades, a setting wax, and a small brush. The pigmented powders blend seamlessly, filling in sparse areas naturally. The wax holds the brows in place, keeping them shaped all day. The kit also comes with a mini tweezer, perfect for on-the-go touch-ups. The compact packaging makes it ideal for travel. The powders are lightweight and smudge-resistant, ensuring a clean finish. This kit is perfect for beginners looking for an easy, all-in-one brow solution.

Why you'll love it:

• Two-in-one design for precision and fullness.
• Water-resistant and long-lasting formula.
• Available in multiple shades.

7. SUGAR Cosmetics Arch Arrival Brow Powder

The NYX Eyebrow Cake Powder is a pro-approved brow kit. It features two powder shades for customizable color. A clear setting wax helps keep brows in place. The powders have a soft texture, making blending effortless. The kit includes a small angled brush and a spoolie, perfect for precision. The formula is long-lasting and sweat-resistant, keeping brows fresh all day. The shades are highly pigmented, allowing for both subtle and bold brows. The compact design makes it easy to carry. It is a great choice for those who love fluffy, natural-looking brows.

Why you'll love it:

• Ultra-fine powder for smooth application.
• Long-wear formula with rich pigmentation.
• Easy-to-use packaging with a built-in applicator.

How to Create Fluffy, Feathered Brows with an Eyebrow Powder Palette

Creating fluffy brows is simple. Follow these easy steps:

1. Pick the right shade: Choose an eyebrow palette that matches your brow color.
2. Use an angled brush: Dip the brush into the powder and start filling in sparse areas with light, feather-like strokes.
3. Blend well: Brush your brows with a spoolie to soften the lines and create a natural gradient effect.
4. Feather it out: Use the spoolie to brush brow hairs upward for a fluffy look.
5. Set with brow gel: Finish with a clear or tinted gel to hold everything in place.

Eyebrow Powder vs. Pencil vs. Gel – Which One is Best?

Choosing the right eyebrow product depends on the look you want to achieve. Eyebrow powders are perfect for a soft, natural look with a feathery, blended finish. They help fill in sparse areas without making the brows look overly defined, making them ideal for beginners and those who prefer subtle, everyday brows. On the other hand, eyebrow pencils offer precise definition and structure. They are great for creating sharp, bold brows with fine strokes that mimic natural hairs. If you have thin or uneven brows and want a more sculpted appearance, a pencil is the best choice.

For those with thicker or unruly brows, eyebrow gels help tame and set the hairs in place. Available in clear or tinted formulas, gels provide a sleek, polished look while holding the brows all day. If you love fluffy and full brows, an eyebrow powder palette is your go-to product!

Final Thoughts

Whether you prefer a soft, natural look or a bold, defined finish, the right palette helps you achieve flawless brows. The brands listed above offer a variety of high-quality options for every style and budget. From light, feathery strokes to fuller, sculpted brows, these palettes make shaping and filling easy. Plus, with long-lasting formulas and blendable shades, you can customize your look effortlessly. Try one today to create fluffy, feathered brows that enhance your features and complete your makeup look with a touch of elegance!

Whether you spend hours working at a desk or attending virtual meetings, the right chair can prevent back pain, improve posture, and keep you focused. Many people don’t realize how much a poorly designed chair can impact their health and energy levels. In India, several brands offer office chairs that balance comfort, style, and durability. From high-end ergonomic chairs designed for long working hours to budget-friendly options that provide essential support, there’s something for everyone. Brands like Herman Miller are known for their world-class design and cutting-edge technology, while homegrown names like Featherlite and Green Soul offer great value with ergonomic features.

Choosing the right chair depends on your work style and needs. If you sit for long hours, look for adjustable lumbar support and breathable fabric. If you prefer flexibility, a reclining or height-adjustable chair might be the best fit. Investing in a good chair is not just about comfort—it’s about taking care of your health in the long run. A well-chosen office chair can make your workday smoother and more enjoyable.

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Why Your Office Chair is More Important Than Your Job Title

Imagine working long hours on a chair that gives you back pain. It does not matter if you are a manager or an intern—comfort should be a priority. A bad chair can cause neck strain, poor posture, and even long-term spinal issues.

On the other hand, a good ergonomic chair helps you sit properly, reducing stress on your back and shoulders. This is why investing in the right office chair is as important as your work setup.

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Explore the Best Office Chair Brands in India

Several brands in India offer high-quality office chairs. Below are some of the best options based on comfort, durability, and price.

1. Herman Miller – Luxury and Ergonomic Excellence

Herman Miller is a global leader in ergonomic furniture. Their office chairs are designed with scientific research to offer the best comfort. The brand is famous for its modern designs and high-quality materials. Many tech companies and executives prefer their chairs for long work hours. The PostureFit SL technology in their chairs ensures a natural sitting position. They use breathable mesh and premium foams for extra support. Although expensive, these chairs last for years without losing their shape. The Aeron and Sayl models are popular for their adjustability and lumbar support. If you want the best, Herman Miller is a top choice.

• Best for: Corporate executives, long working hours
• USP: Scientifically designed to reduce back pain and improve posture

2. Green Soul – Affordable Ergonomics

Green Soul is known for affordable ergonomic chairs in India. Their chairs focus on supporting the back and reducing strain. The adjustable armrests, headrests, and lumbar cushions make them perfect for home and office use. Green Soul uses high-density foam and breathable fabric for extra comfort. Their chairs come in modern and sporty designs, making them a favorite for gamers and remote workers. The brand also offers rocking and reclining features in many models. Customers love their value-for-money products and easy assembly. If you need a comfortable chair without spending too much, Green Soul is a great option.

• Best for: Work-from-home professionals, startups
• USP: Value-for-money ergonomic chairs with modern designs

3. Featherlite – Durable and Stylish Options

Featherlite is an Indian brand with over 50 years of experience. They specialize in ergonomic office chairs that offer great lumbar support. Featherlite uses strong metal frames and high-quality mesh to make durable chairs. Many big offices and co-working spaces choose Featherlite for their sleek, professional look. Their chairs are designed to promote good posture and reduce back pain. The brand focuses on minimalist and space-saving designs. They also provide customizable options for corporate buyers. Featherlite chairs are known for their smooth recline and soft cushioning, making them ideal for long working hours.

• Best for: Corporate offices, co-working spaces
• USP: Long-lasting chairs with sleek designs

4. Godrej Interio – Trusted Indian Brand

Godrej Interio is a trusted Indian brand offering sturdy and comfortable office chairs. Their chairs come with strong frames and thick cushions, making them great for daily use. Godrej Interio focuses on ergonomics, durability, and affordability. They offer a wide range of chairs, from simple task chairs to executive high-back models. The brand is popular in government offices and corporate setups. Their chairs are made with eco-friendly materials and follow sustainable production methods. Customers appreciate their easy maintenance and long lifespan. If you want a reliable office chair from a well-known brand, Godrej Interio is a safe choice.

• Best for: Offices, professionals looking for reliability
• USP: Sturdy, ergonomic chairs from a trusted brand

5. INNOWIN – Budget-Friendly Innovation

INNOWIN is a fast-growing Indian brand that makes modern and ergonomic chairs. Their chairs are designed for work-from-home professionals and office workers. INNOWIN uses premium quality mesh and soft cushioning for extra comfort. Many of their chairs have adjustable lumbar support and multi-tilt options. The brand focuses on lightweight designs that fit into any space. INNOWIN chairs come in neutral and stylish colors, making them suitable for home offices. Their models also feature high-back designs for full spinal support. If you need an affordable and feature-packed chair, INNOWIN is a great choice.

• Best for: Freelancers, remote workers
• USP: Affordable chairs with good lumbar support