Contribution of FMCG Sector in Rural Penetration and Market Reach
Fast-moving consumer Goods are essential and everyday products, like Snacks (chips, cookies, candies), Beverages (soft drinks, juices, tea, coffee)…
FMCG Industry Faced Consumption Slowdown in Urban Markets, Degrowth in Rural Areas in 2021
The Indian FMCG industry has witnessed a consumption slowdown in urban markets and de-growth in rural areas in 2021, as the sector was hit hard by…
Soaps, Candies, Snacks, Beauty Products, Sanitary Pads, and Electrical Products are Most Sold Products in Rural India
Given a lot of retail markets in Tier-I cities have reached close to a saturation point, businesses have started to explore and expand into rural…
How E-tailers Can Succeed In The Intensified Competition For Tier II, III Consumer Base
As some areas of the globe become over-farmed, over-populated, or otherwise reach their maximum potential, opportunities in Tier II, III cities, and…
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Rural Market: Opportunities aplenty for brands
A recent consumer survey report by Nielsen – one of the leading global provider of insights and analytics into what consumers watch and buy – says…