brand licensing and merchandising

boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website.

A deep dive into the key trends shaping the licensing landscape in India, as shared by some of the top minds in the industry.

For the first time, Pure Home + Living has collaborated with Dots & Doodles, a design studio known for its striking and vibrant products. The brand's signature prints and patterns have made it to this collector’s edition capsule: The Las Palmas Collection

This is not just about entertainment; it’s a billion-dollar business opportunity. With over 156.6 million Hallyu fans globally and 15 million in India alone, Korean companies are increasingly recognizing the potential of expanding into India.

According to activists closely working with the queer community, 10 percent of the Indian population is LGBTQIA+.

During a recent earnings call, Mattel Inc. disclosed its financial results for the first quarter, reporting a net loss of $28 million, a significant improvement from the previous year's loss, along with an enhanced gross margin.

A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.

From limited-edition apparel collections featuring characters like Darth Vader and Princess Leia to collectible toys that recreate epic battles, the space franchise celebrated Star Wars Day on May 4th.

The 2023 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List), released by the US Trade Representatives report included three Indian markets in New Delhi, Mumbai, and Bengaluru

The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.