brand licensing and merchandising

According to McKinsey FashionScope, India is expected to welcome more than 300 international brands in the next two years and a number of these brands are Japan- based.

When industry gets giddy about Green Gold Animation's strong sales and growth in recent years, Chhota Bheem franchise deserves most of the credit.One 8-year-old star, Chhota Bheem has made the brand...

Betting on the popular saying that Chacha Chahudhary’s brain runs faster than a computer, Diamond Toons has launched a comic book in collaboration California Walnut Commission.In the latest editi...

Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...

Howard Schultz, CEO of Starbucks once said, “The most powerful and enduring brands are built from the heart.”Everyone would admit that brand building is a lengthy and time taking process with a ...