Brand Licensing in India

For the first time, Pure Home + Living has collaborated with Dots & Doodles, a design studio known for its striking and vibrant products. The brand's signature prints and patterns have made it to this collector’s edition capsule: The Las Palmas Collection

Moving beyond character-based merchandise, the company is now partnering with global lifestyle brands, tapping into India’s soaring demand for quality, branded accessories.

This is not just about entertainment; it’s a billion-dollar business opportunity. With over 156.6 million Hallyu fans globally and 15 million in India alone, Korean companies are increasingly recognizing the potential of expanding into India.

The licensing industry has its eyes on how Budget 2021 will address the expectations and challenges faced by this sector.

Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...

Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...

In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home grown IPs either already into licensing, or rolling out plans to foray...

India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans tal...

Smiley – the Brand Created almost five decades ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substant...

Delighted by the response in Indian market, French lifestyle brand Marie Claire is betting big on brand licensing strategies to enter newer segments in India.Of late, the brand has entered into t...