Brand licensing

Siyaram Silk Mills bought rights of Italian lifestyle brand Cadini in 2015 which has grown by triple digit YoY in India.

The brands which have a legacy are bound to get consumers' attention even in a new segment.

The licensing industry has its eyes on how Budget 2021 will address the expectations and challenges faced by this sector.

IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.

Preeti Vyas, President, Amar Chitra Katha talks about licensing trends in India

With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...

Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...

“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...

Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. Having created ripples in the Indian retail segme...

Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...