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FMCG Brands are Oriented Towards Licensing
The fast moving consumer products' (FMCG) market is growing and experiencing expansion like never before. One major source behind their growth remains to be licensing besides co-branding, which acts l...
  • By - gargi
  • / 1 MIN READ
Appealing to Young Hearts
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
  • By - gargi
  • / 5 MIN READ