Harry Potter

To stay ahead of the curve, many of these brands are embracing smart marketing strategies, and collaborations have become one of the most powerful tools in their arsenal.

A wave of Harry Potter collaborations is sweeping across India—and fans can’t get enough.

More and more fashion and beauty brands are partnering with the entertainment industry and creating exclusive products that merge style with storytelling. 

J.K. Rowling’s Harry Potter is celebrating its 20th anniversary this year. Needles to say, its Wizarding World universe has grown to become a true evergreen force that the licensing frate...