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Home-grown IPs galore at the 2nd India Licensing Expo
In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home grown IPs either already into licensing, or rolling out plans to foray...
  • By - gargi
  • / 10 MIN READ
Discover India’s Licensing Market at India Licensing conference 2018
India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans tal...
  • By - gargi
  • / 6 MIN READ
ABG nears $8 billion retail sales with Nine West deal
Authentic Brands Group LLC (ABG), owner of a global portfolio of Celebrity & Entertainment and Lifestyle brands, has closed on its acquisition of Nine West and Bandolino.ABG acquired the two bra...
New consumerism derives experiential licensing
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
  • By - gargi
  • / 6 MIN READ
Global licensing industry grows to US$271.6B
The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, according to the Annual Global Licensing Industry Survey by the International Lice...
  • By - gargi
  • / 4 MIN READ
License India announces 2nd edition of India Licensing Expo
Following the grand debut in 2017, License India has announced second edition of India Licensing Expo, which will take place on August 23-24, 2018 at Bombay Convention & Exhibition Centre, Mumbai....
Style Guide: The thumb print of your brand
"Styles come and go. Good design is a language, not a style," Massimo Vignelli.I personally came across various organization who works without any proper guidelines and hence there ...
The big business of licensing with corporate brands
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...
Brand Licensing India - Bengaluru to discuss on integration of licensing & eRetail
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...
  • By - gargi
  • / 6 MIN READ
Monetizing the ‘Kodak moment’ through licensing
The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...
  • By - gargi
  • / 6 MIN READ