Entertainment

Sony Music has announced its partnership with The Onion, a satirical website founded in 1988, to create a new daily satirical podcast, The Topical, which will be launched next year in January. Sony Mu...

Licensing agents play a vital role in the growth of a country’s retail economy while strengthening the brand value of a company or a product. With India opening up to the presence of such agents...

Green Gold Animation shares their view of tapping into the FMCG segmentGreen Gold Animation’s Chhota Bheem is widely loved by the masses in India. Since its premier in 2008, it ha...

Disney announced a slate of new products for the upcoming ?Frozen 2? feature film at this year?s Frozen Fest.The new ?Frozen 2? products to be unveiled are for fans of all ages. Announced ...

Animated characters like Chhota Bheem, Little Singham or Pokemon are enjoying unparalleled success in India and leading to various licensing spin-offs.

J.K. Rowling’s Harry Potter is celebrating its 20th anniversary this year. Needles to say, its Wizarding World universe has grown to become a true evergreen force that the licensing frate...

Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...

Contrary to the global markets, Indian licensing and merchandising industry has fashion as its marquee category. And this category is gradually witnessing merchandise inspired by home-grown content th...

Smiley – the Brand Created almost five decades ago has become the most adopted brand of the digital generation and licensed retail partnerships continue to be a substant...

It was the first edition of India Licensing Expo, when Dhimant Bakshi, Joint CEO of Imagica met Green Gold Animation who at that point in time was looking to venture into categories high on experience...