desk_view
Raking moolah of licensing for posters
It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...
Fatak Patak addressing the dearth of integrated toyline for kids
An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the brand animated movie series called Fatak Patak. SUndar believes t...
CN bets big on nostalgia’ launches retro collection
Notalgia has been one of the key factors in brand licensing and merchandising with a bevy of brands targeting the 90’s kids. Johnny Bravo, Powerpuff Girls, Tom & Jerry and the list goes on.Bet...
  • By - gargi
  • / 4 MIN READ
Green Gold launches Chhota Bheem ethnic wear for kids
Betting big on the festive season, Green Gold Animation has launched the Chhota Bheem ethnic wear collection for kids.This is the first time Green Gold is attempting for the ethnic range for festive...
  • By - gargi
  • / 4 MIN READ
Licensing is the way for strategic expansion: ChuChu TV
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...
This is how Disney’s ‘Cars 3’ plans to vroom in L&M industry of India
With the release of the second sequel its billion-dollar franchise Cars, Disney India is yet again soaring on the animation landscape with credits to ...
  • By - gargi
  • / 5 MIN READ
Baahubali: breaking the jinx of Indian L&M industry
Until last year, the retail shelves witnessed three yellow creatures (minions) bobbing to and fro, the frenzy for Frozen, Star Wars emerged as a global phenomenon, and Indian licensing and merchandisi...
Amazon Prime Video acquires Disney's 'Astra Force' featuring Big B
Strengthening its existing portfolio, Amazon Prime Video has now acquired Disney India?s animated series ?Astra Force?.Produced by Graphic India, ?Astra Force? features Bollywood superstar...
Status Quo aims 5 percent revenue through Baahubali merch
While Baahubali has been smashing all records and is touted as the first tentpole franchise in the history of Indian cinema's box office, it has already set foot in retail industry, courtesy brand lic...
  • By - gargi
  • / 6 MIN READ
Taking the Bahubali legacy to lifestyle through licensing
Started off as an independent portal addressing the pain points of artists, Paintcollar has nagged licensing rights for the most popular home-grown franchise Bahubali. Started by four engineers, the b...