The concept takes inspiration from the architectural legacy of Sir Samuel Swinton Jacob, with interiors designed using a mix of rustic and industrial elements combined with contemporary details.
The decision marks a significant change in Hard Rock International’s operations in India, where the brand had been present through its licensing arrangement with JSM Corporation.
The new outlet is located in Knowledge City, a major technology and office hub in Hyderabad, and is positioned to cater to professionals and visitors in the area.
The expansion forms part of the brand’s strategy to increase its retail network in India as it works toward its target of opening 100 stores across the country.
The cocktail menu has been developed around ingredient-driven recipes and contemporary mixology techniques, focusing on balanced flavours and modern beverage preparation.